Lucky Attitude was born out of dissatisfaction with status quo – the world doesn’t seem to be ready yet for the expectations we, Millennials, have of the 21st century. We are the only Millennial marketing and workplace blog-consultancy in the UK aiming to help millennials via content, consultancy and speaking.
For those of you living under a rock, meal kit companies like HelloFresh send you recipes and the exact ingredients to make 3 meals for two people (frequency and servings are flexible), in a box right to your door. So instead of measuring out 2.7 tablespoons of curry powder, you just bung it all together and voilà, you have yourself a delicious, home-cooked meal.
While I, like you, have been aware of their existence for quite a while, I had never considered it for myself.
I can make 6 recipes really well and I don’t see why I would need a service like this.
This is bloody good!
I was over at my mate’s flat, who is a famously bad cook, burning both toast and beans, and he presented this divine looking steak with a chimichurri dressing and a potato and spinach salad.
He swore it hadn’t just come from the local takeaway, but I wasn’t convinced, that was until he showed me the HelloFresh recipe card.
I realised that a meal kit wasn’t for the lazy or the privileged bloke, but for anyone who liked food and needed inspiration to spice up their weekly dinner routine.
I ordered a box on the way home to surprise my girlfriend Emily and a week later we gave it a go.
It was so straight-forward to order and I got to choose which meals we were going to have in the box, which was quite difficult as they all looked so tasty.
I don’t like to fuss over cooking
I value convenience very highly because when I get in from work, all I want to do is quickly whip up something to eat, and not do a shop then spend 2 hours cooking.
With HelloFresh, we can not only make these tasty new dinners with just 30 minutes in the kitchen, but we also get to try new flavours and cuisines that we never thought we’d cook up ourselves. We’re becoming more adventurous with the food we eat.
The first thing Emily said to me when we sat down to the first meal was: “This is bloody good”.
I was chuffed.
Coming home knackered …
I guess we associate convenience with something that is bad for you, boring or not tasty but that is certainly not the case with HelloFresh. It has really re-inspired our dinner time, as we are no longer eating the same thing week in, week out.
We’ve continued it ever since for 3 meals a week, giving us the chance to still eat down the pub when we want to.
With the meals starting at £4 each, it’s hard to see how we could get better variety in such a convenient way and at such a good price.
Writing this, I can already tell you’re a tad skeptical about the whole thing and fair enough, I was too.
I can honestly say though, it’s changed our week right up, coming home knackered and not having to go down the shop or think of what to have, the excitement and simplicity of HelloFresh makes dinner a breeze.
Are you between the ages of 18 and 34 and completely exhausted by the idea of 40 more years grinding it out in the 9 to 5?
Do you feel like your actual work could be done in 6 hours out of the 8 you spend in the office?
An average UK employee spends about 12.5% of their time at work (1.5h) on non-work-related activities, be it life-admin or just disappearing into a social media rabbit hole. We are filling up our hours until it hits 6pm, so we can leave.
It’s like a kindergarten all over again, but for adults.
Many employees admit that their working day could be much shorter if they didn’t have to pretend to do so much work.
Or maybe you would rather work 10-hour days for 4 days a week?
Most people would prefer to work harder for less hours.
You’d rather work 30 hour a week and know that in those 30 hours you’re working a bit faster and more efficiently rather than sitting there for 40 hours a week bored out of your brain because you have nothing to do.
Whatever your current work situation is, if you feel that there is more you could be doing with your life, then becoming a self-employed could help you to take back the control in a way that is beneficial to you, and not your employer.
No matter what they say, the primary purpose of business is to increase the bottom line – not enrich people’s lives. If a business isn’t making money off you, it dies.
It’s important to be aware of it and realise that there is no reason to invest your entire being into a business that can’t and won’t give you a return on your investment.
With full time employment, you’re not just selling your time and expertise, you are selling half of your life.
What will a career mean in the future?
In a creative and digital industries, a career will mean working on multiply projects spread over a lifetime.
These projects will grow you both personally and professionally quicker than any traditional full-time employment ever could.
Building a career will no longer mean repetitively bashing out the same terrible marketing strategy to drive engagement for brand X for years before you get promoted to be a team leader to only realise that managing people is not what you enjoy.
The future is more agile and fun than that:
You will choose the work that suits you without having to consider to be stuck on a horror project for months.
You can quickly change what type of work you want to do and take on projects which you feel are in line with your thinking, so you can have drama-free working relationships.
Teams will soon be composed largely of freelancers, who collaborate on projects for a set duration, and then part ways upon sign-off.
This independent workforce offers clear new benefits to employers: lower wage bills and overheads, access to a wider pool of talent, and increased flexibility for effective delivery.
Millennials – most entrepreneurial generation in western history
Traditionally, freelancers have been seen as experienced professionals of a certain creative trade (actors, musicians, film crew), who have built up a client base over the years, but this is now changing …
A recent survey by Elance, a freelance jobs platform, showed that for a vast majority (87%) of UK graduates freelancing was an attractive and lucrative career option.
In the UK freelancers earn a median income of £42,857 (FTE) per year, which is £16,357 more than what an average employee makes. By contrast, at 38.2 hours, a freelancer’s average working week is also 5.4 hours shorter employees.
Nearly eight in ten freelancers (77%) make the same or more than they did before freelancing, and an overwhelming majority (94%) would rather be self-employed than a waged employee. They feel that their ability to be creative flourishes under flexible and autonomous conditions.
Lucy Kirkness, director at digital consultancy Pandable.co said that by the third month of being a freelancer, she was earning more than she has ever done in full time employment, and for working only half the hours.
London-based online entrepreneur and freelancer Raj Anand, who has been freelancing since 2013 says: “I must say I don’t miss the politics at work. I personally can’t care less about egos and I don’t think anyone should be allowed to conduct hour long meetings, which generally have no agendas or conclusions. I dislike the idea of physical meetings as they generally end up being chit-chat and catch-up as opposed to an approach to solve problems.”
Raj is a big advocate of the freelance movement of tele-working in the UK. Within Raj’s current company GoodmanLantern.com, which operates completely online, he discourages meetings that last longer than 20 minutes: “Any longer than that is generally a waste of time. As clients pay by the minute, they appreciate us saving them time, a definite win win.”
The idea of working for the same organisation all your life is outdated and freelancing seems like the best way to satisfy young people’s need for constant learning and rapid growth.
1/7 of UK workforce are self-employed
The transition towards collaboration and freelancing are nothing less than revolutionary. Western society hasn’t seen a change this significant in more than a century, when we transitioned from an agricultural to an industrial economy.
Since the crash of 2008, self-employment has skyrocketed in the UK. By 2009, entrepreneurial activity was at its highest level since 1995. According to Talk Tax, an all-in-one resource for hard-to-reach HMRC contact numbers, self assessment, policy changes and benefits, there is about 4.6 million self-employed people in Britain, which is a significant proportion of the total 32.26 million employed (2018). Roughly 1 in 7 people in the UK are self-employed.
“We’ve seen self-employment rise very significantly since 2008 recession. I think probably something like two-thirds of the increase in employment in recent years. Once the economy started to recover, there has been a very substantial rise in self-employment which has moved from something like 8% to 6% today,” said economist Ricky Price to BBC.
Final thought: work as an identity not an activity
Call them freelancers, contractors, consultants, temps or micro-business owners – we will see even more of them in the future.
The UK is currently a home to a growing community of freelancers, to whom work is not the opposite of play, but the single greatest opportunity for satisfaction and fulfilment.
It is time to grow our lives through work, receive the salary we deserve and work hours where we’re neither slaves to the office nor sitting at our desks cruising Facebook while desperately waiting for the clock to hit 6.
I believe that a modern day business must be responsible not only for its investors, customers and employees, but also suppliers, communities and environment.
From seeking out rewarding careers to making good financial decisions, Millennials are the first globally conscious consumers, who have a responsibility to make the world better by voting with their wallet.
Importance of sustainable living & minimalism
Why do you think you go to work?
You go to work to consume.
As a member of fully functioning capitalistic society, your role is to buy stuff.
Consumerism is the vessel of economic growth … which mainly benefits the 1% of the population who owns half the world’s wealth. And these guys aren’t interested in sharing or even playing it fair.
Do you want to be part of the system that exploits the poor to benefit the rich?
I’ve certainly become more responsible consumer – I try not to buy stuff I don’t need.
I make sure that everything I own and use, is put to its maximum purpose before it gets recycled or thrown away, so I create less waste.
As a consumer, you have the ability “to put your money where your mouth is” and buy products that actually reflect your values.
Consumerism can drive a positive change.
Fair Trade should be non-negotiable
It makes me angry that wealthy western business owners, who employ third world labour to grow their food and make their clothes, still allow for conditions of extreme poverty … even though they have the power to change it.
Every human being wants to feel supported, empowered and be fairly compensated in the workplace, not just us – privileged westerners.
Fair Trade addresses the imbalance of power of conventional trade that discriminates against the poorest by assuring that workers receive not only a living wage and decent working conditions, but also extra support for investing into their communities, local schools & health care to improve their lives.
You and me can reduce poverty through our everyday shopping and buying Fairtrade doesn’t have to cost more – Waitrose, Sainsbury’s, The Body Shop, Lush and many more high street brands offer Fairtrade products.
The high cost of cheap clothing: we can do better
We buy Fairtrade bananas & coffee, but what about clothes?
We get excited about £15 bargain at a cheap clothing shop.
But is a new dress really worth someone suffering 90h week for 2 dollars a day? To what extent are we willing to allow this?
On April 24, 2013, the Rana Plaza factory in Bangladesh collapsed killing over 1,100 garment workers and injured over 2,200 more.
The deadliest structural failure accident in history left consumers all over the world questioning #WhoMadeMyClothes and in what conditions?
This terrible catastrophe could’ve been avoidable. It happened because of greed and a lack of compassion.
Since the horrible incident, hundreds of slow fashion brands have emerged dedicated to ethical and sustainable practices. Below is a photo from Stella McCartney Fall 2017 collection. This photo is taken in the Scottish landfill.
Slow fashion has never been so chic
Slow Fashion is the movement of designing, creating, and buying garments for quality and durability.
Slow Fashion is the deliberate choice to buy better-quality items less often, which encourages slower production, fair wages and minimal waste.
Slow Fashion is the antithesis of Fast Fashion – a widely implemented business model, where companies imitate high fashion styles seen on the runways and recreate them at a much lower quality and price to sell to the mass market.
The result is seasonal clothes, that fall apart after a couple of washes, which encourages to buy more, more … and more.
All that cheap and nasty stuff is cluttering up our lives, leaving us feel empty and detached from our clothes.
But after two decades of a global shopping craze, people are craving something different.
We want to express our individuality and values with what we wear. We crave connection.
With so many conscious brands emerging in recent years, the masses now have an easy access to all ethical brands and you can browse hundreds of products by categories, create lists, follow others and get inspired at Atlist – a Pinterest for ethical products.
Politics are present and constant threat – the fear that others are trying to keep us down to advance themselves.
Intimidation, humiliation, isolation, feeling dumb, useless are all stresses we try to avoid inside the organisation.
If we sense danger, our defences go up. If we feel safe, we relax and are more open to trust and cooperate.
Truly human leadership protects an organisation from the internal rivalries that can shatter a culture.
In fact, the primary role of a leader is to look out for those inside the culture, so that those in the group can focus on the actual problems and drive the business forward.
People or numbers – what comes first?
It is more common for leaders of companies to see the people as the means to drive the numbers.
But it only works short-term.
To see money as subordinate to people and not the other way around, is fundamental in creating a culture in which the people naturally pull together to advance the business.
Prioritising numbers over people undermines the free market economy.
Which is – the better the products or services s a company is able to offer to its customers, the more it can drive demand for these products and services.
And there is no better way to compete in a market economy than by creating more demand and having greater control over the supply – which all boils down to the will of those who work for us.
Better products and services are usually the result of the employees who invented, innovated and supplied them.
The leaders of great organisations don’t see people as commodity to be managed to help grow the money. They see the money as the commodity to be managed to help people grow.
In return, their people give everything they’ve got to see the organisation grow … and grow … and grow.
Sales coaching – a little-known way to grow business
Coaching is often mistaken for training.
Training gives people practical skills.
Coaching, on the other hand, isn’t about telling people what to do, but asking the right questions that stimulate thinking that leads to solutions.
Coaches want people to figure out the answers for themselves.
It builds character, critical thinking and maturity.
Coaching is a difficult skill to master, it doesn’t come naturally to majority of managers.
Because of its complexity and non-numerical return on investment, coaching is not very common in organisations (according to the TAS Group, 73% managers spend less than 5% of their time coaching their sales teams).
Practical advice to sales coaching
With coaching, you will not be able to manage the sales results, but the behaviours of your sales team that lead to the results.
We cannot instruct people to come up with big ideas or better solutions and we cannot demand people to cooperate.
These are always results – the results of feeling safe and valued among the people we work with.
For sales coaching to work, there must be leaders we want to follow.
The sales manager must earn trust.
Below are some practical advice for effective coaching:
Expectations, measurement & tangible vision
People need to know what is expected of them, how those expectations will be measured and why it is important.
If you know how you will be measured, your behaviour will reflect that.
If you know what the expectation is, you know where to focus your efforts.
And if you know why you are doing it, you’re more likely to commit.
If your team don’t have a unified answer to the three questions above, then it’s your responsibility to raise the level of awareness.
Eventually, you want everyone in the team to give you the same answers.
Because sales coaching isn’t individual.
A coaching programme isn’t developed with an individual in mind.
The purpose of the coaching is not to develop people’s passions (as you may read in many articles), but help business to grow.
Coaching programmes are designed for a team, an organisation. It’s a collective experience.
In order for an environment to be fair, the same expectations need to apply to everyone, within the same job role.
No paperwork overload
Everyone hates unnecessary paperwork, hey?
Don’t be that old-fashioned manager that kills the vibe with requesting lengthy CRM data inputs from your team.
Successful & outgoing sales people want to be free to do their job not waste their time with manual admin.
There are CRM systems that automatically record all the stages in a sales process, as well as analyse sales forecasts and performance.
Rapidi is a solution that easily connects Microsoft Dynamics 365 with Salesforce avoiding all manual re-entering data, saving your staff lots of time and headache.
Regular meetings & group troubleshooting
Hold regular coaching meetings with your sales people to develop their skills and behaviours.
Work at creating an environment where ‘failure’ is seen as a learning experience, not a problem.
Regular meetings allow you to troubleshoot situations as a team.
Everyone benefits from knowledge sharing, discussing the blockages to success and replicates winning strategies.
While money is certainly a good motivator, it may not be enough to build lasting success.
What produces loyalty, that irrational willingness to commit to the organisation even when offered more money elsewhere, is the feeling that the leaders of our company would be willing to sacrifice their time and energy to help us.
Since the dawn of the supermarket, the way we buy food has been pretty straightforward.
In small batches from the corner store or in large weekly baskets, people head out and come home a little while later with plastic bags full of tasty treats.
No matter if it was a ready meal or all the components of a Sunday roast, most foods began in an isle and ended on a plate at home.
Every so often you might order from the local Indian, go out to dinner, or fetch fish and chips from around the corner.
But not anymore.
Slowly, the way we buy and consume our food is changing, and it’s thanks in part to the Millennial generation.
The online shop
Long-gone are the days of the crowded confectionery aisle, the toddler screaming next to a display of baked beans, the long queues of frazzled shoppers crawling out from the checkout.
Now, with a little foresight and planning, that weekly basket gets delivered straight to your door.
Students and streetwise everywhere are taking advantage of this relatively new opportunity in terms of food, and it’s becoming a huge market, with every major player now having its own website and delivery functionality.
Those that were late to the game saw a significant drop in sales, and the profit-based motivation to get set-up and functional has meant that it’s no longer just Amazon and clothing retailers clogging up the roads with delivery vehicles. Online shopping is efficient, it’s quick, and it’s convenient.
Takeout – and not just for dinner
Remember that occasional order from the local Indian?
The UK has always been a melting pot for takeaway restaurants both chain and independent alike, with dishes from all around the world available to please your palate.
Recently, however, we’ve been seeing services pop up for snacks and meals other than the eight o’clock dinner.
It’s not just your weekly shop that can be bought online, it’s avocado on toast through to your favourite doughnut from the bakers on the other side of town.
The Millennial surge of online availability, whether it be information, socialisation, or food delivery, has opened the door to new options in the culinary industry that take place around the clock.
The health conscious, the vegan, and the veg
And last, but certainly not least – the dietary specific requirements. And these days they’re not all medical.
Alongside gluten and dairy free food, we now have entire sections dedicated to the meatless and the anti-animal.
The demand for vegan alternatives is being met by suppliers, and with awareness around farming and animal practice rising, it’s only set to increase in the future.
This movement certainly didn’t begin with Millennials, but they’re now some of its biggest backers.
The ‘gig economy’, often called the ‘sharing economy’ became popular after the financial crisis in 2008, when new business structures emerged due to the Great Recession.
Redundancies and lack of work forced people to find alternative ways to make money.
Airbnb and Uber were born out of financial desperation (not desire or opportunism) during 2008/2009.
During the recession, many people from all walks of life needed to rent out their spare room to pay for their rent.
Those, who didn’t have a spare room to rent, sacrificed their time driving people around the town.
Today, 10 years later, many people still participate in the ‘sharing economy’ out of necessity, not desire.
Over the years, we’ve just learned to market it better:
we are now sold this virtuous idea, where urban hipsters turn their assets into cash, while saving the planet and making new friends along the way.
Who are you fooling?
How many people do you know, who sell and buy on platforms like TaskRabbit, Fiverr, UpWork, Airbnb etc out of altruistic desire to help each others and make the world a better place?
Sellers are motivated by an unforgiving and poor economy, using their assets and labour to get by, while buyers are primarily concerned about the low costs rather than social objectives.
The exchange is purely economic and isn’t based on trust. People trust the platform, not each other, providing income for the firms.
Airbnb and Uber are not part of the ‘sharing economy’
The sharing economy does exist, just not on the ‘sharing economy’ marketplaces.
Friends and neighbours have always assisted each other, lending each other equipment and sharing knowledge or providing transport.
And this exchange has always been “I help you and you help me”, which unlike monetary transaction, actually strengthens social cohesion.
Adding a monetary element only exploits the circumstances of those who are financially worse off.
Gig economy cheapens labour
The gig economy cheapens labour and devalues creative talent. The gig economy helped to expand labour with specific skills, to labour anyone can do.
“Hey! You’ve got a car. Can you take me to the airport!”
“Hey! You are a designer, pick up extra cash banging out logos with 99designs!”
… and the wages for trained taxi drivers and vocational designers keep falling with each iteration/bid on these platforms.
Hidden behind Fiverr and Odesk, these workers are essentially faceless commodity, with no differentiation between one another.
Commodities have no intrinsic value and because of it, clients want to pay as little as possible.
As a result, those on-demand ‘independent contractors’ possess neither the individual bargaining power of contractors nor the collective bargaining power of employees, so the gig economy makes it difficult for all of us to make a decent living from our craft we took time to master.
If not properly regulated, the gig economy can turn to capitalism at its worst – where the rich openly use the poor for their maximum benefit and face no consequences.
Why your Uber ride is so cheap
Have you wondered why your Uber ride is cheaper than a regular taxi?
It’s because Uber doesn’t pay your driver ‘s for holidays, sick days or parental leave. They can’t even guarantee the minimum wage.
That is the only way they can keep the price so low for the end-customers.
So, essentially you are saving few bucks at the expense of someone’s wellbeing and hence contributing to their exploitation.
I’m not against gig economy as such.
I think it’s wonderfully freeing to be able to work independently by just switching on the app whenever you want and take on a job.
The only problem I have with it, is that it needs to be regulated, so that it becomes fair for everyone.
Uber has long argued its business to be ‘information society service’, that connects drivers and customers through an app, rather than a traditional taxi operation, allowing it to avoid labour laws, covering minimum wages, working conditions and benefits.
Technically, the worker is not ’employed’ but an ‘independent contractor’, who is not subject to these regulations.
It means that Uber drivers are entitled to all employee benefits like minimum wage, protection against unfair dismissal, paid holiday & sickness pay.
Currently UK operations are not affected by the EU judgement, but there’s plenty we can do individually to ease our drivers’ burden a little. We could always offer a tip by way of acknowledging that the service is actually worth more. Considering their current circumstances, it’s just the right thing to do.
Regulations benefit everyone, not just workers
All markets are socially embedded.
Do you want to be driven by non-professional, overworked and tired taxi driver, who doesn’t know the area?
Regulations are there to protect people from harmful things that they cannot prevent on their own.
Without regulations, markets can often be dominated by one or a small number of firms, who can force customers to pay artificially high prices.
Anti-monopoly regulations can insure greater competition and fairer prices for everyone.
A competitive environment creates an atmosphere of survival of the fittest (i.e richest), where many businesses disregard the wellbeing of the public to increase the bottom line.
Ultimately, if wealth is not distributed equally – a small percentage of society has the wealth while the majority lives in poverty.
(And I’m not even going to go into poverty and its link to violent crimes …)