What is SEO? In actuality, website optimization is more than just a bag of tricks. It's not as easy as some would like to believe, nor is it black magic. Authors of the blog get a little technical at times, but they will walk you through it.
In the U.S., we still have about a month of Spring left to go. Everything is green and growing. If you’ve had a website for more than a year and you’ve been actively working on it, you know websites are a living thing. They grow, much like a living plant. I’m going to use a [...]
These days, in order to have a successful business, you need to be present online. Actually, you need to be more than present. You should be dominating the online world. No matter what kind of business you are in, big or small, products or services, this is important for everyone. However, owning a place at the [...]
There will always be companies sitting on the “Should I/shouldn’t I SEO?” bench; it’s natural to question something that sounds like smoke and mirrors if you’ve never experienced it for yourself. However, there are definite benefits to hiring an effective SEO company for your business. For example, an SEO partner can help you achieve the [...]
AIDA (Awareness, Interest, Desire, Action) is critically important when companies look to build brand awareness, generate interest, build desire, and inspire action and retention. The first element of effective AIDA strategies is building brand awareness. As the prospect enters the marketing/sales pipeline, there are methods to help move the prospect through an effective process [...]
With respect to anything in the world, you have to be cautious of what others promise. There are a lot of businesses that can share SEO horror stories, just as there are those that can share success stories of how their business rose in search rankings. This isn’t an exposé about bad SEO agencies, nor [...]
Wix, Weebly, Squarespace, Shopify, Gutensite, iPage – all of these have one major thing in common. They’re website builders, designed to make it easy to “build a website without hiring a developer”. “Build a website in 5 minutes,” one proclaims. On top of that, almost every hosting provider offers a website builder of some sort. [...]
If you own a business with an online presence, A/B testing is a crucial approach that can keep your company engaged and competitive. As a business owner or digital marketer, two things will impact your results: things that you actually know and things you think you know.
Scammers come in all shapes, sizes, backgrounds, and professions. One of the best ways to protect your website project while hiring a professional digital marketing team is to know what to expect from them up front. A website audit should give your business a deeper understanding of why conversion and sales are up or down.
Organic Search Fundamentals Even if your website traffic is on par, there’s always room for improvement. You can start increasing traffic by enhancing the website elements connected with organic search. For starters, you’ll have to understand and follow several basic steps. The lofty goal is to eventually rank high in Google search results. With poor [...]
Google updates its algorithm routinely. Its goal is to provide users with the most relevant results for their search patterns. The algorithm updates always seem to affect either a larger or smaller percentage of sites. While it may be impossible to predict a change, you can get in the habit of being aware of changes [...]