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One of the best tools to give insight into your business these days is to have a blog. Writing a weekly blog is good for a number of reasons. A blog gives your business credibility, gives your business a voice, and allows potential clients to find you. Once you’ve got an established blog, we want to discuss how to get more eyes on it through Google.

What’s a featured snippet?

Also known as the Google Answer Box, a featured snippet is displayed when a user asks questions like How to, What is, etc. It shows a direct answer that is taken from the first page of the search results, so users don’t have to visit the actual page to know more. You should be fairly familiar with seeing this on google and other search engines.

Featured snippets can be listed out in a paragraph (most popular), list, a table, or as a video and can include an image.

Tips on how your content can be featured in this featured snippet area:

Summarize the answer to the question in a single paragraph. Aim for making this paragraph 40 – 50 words. You can go on to explain it more in depth later in the post. The key is to make it as easy as possible for Google to find the question and answer in your blog. Make sure your question is mentioned near the top of the page. Even if your question is part of the title of your blog, listing out the question again in the post is important.

If you have a list in your blog, make sure the items listed are simple and easy to read. Again, listing these items out early on in the blog, before explaining further into the blog is important. Use the bullet or number list feature in WordPress, so it’s formatted correctly. Try to explicitly incorporate questions into the content using phrases. Use priming phrases to signal that a question will be answered like: Here is, follow these steps, start with, etc. Image names and alt text should also match the blog topic as images may also display in this featured area. Last but not least, instead of just bolding section titles use H2 and H3 tags.

61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

Are you ready to come up in more search results, make sure the right people are finding you online, and generate the results you’ve been looking for? Our team remains on the cutting edge of constantly changing SEO trends.

CONTACT US to schedule a complimentary website audit to check your site’s performance.

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You’re going to want to keep your eye on the “update app” button for these new features coming to YouTube, Facebook, and Instagram. In the news this week, YouTube Creators gain a new way to earn revenue, Facebook adds features to support its new “private” efforts, and Instagram is rolling out new insights.

Instagram is Giving Us New Insights

Photo: Social Media Today

Two new features were spotted by the well-known reverse engineering expert, Jane Manchun Wong on Instagram that will help businesses better understand their follower. First up, your likes will be separated into two categories: new and earlier. This means that once you’ve viewed likes, they go into the “earlier” category, and when you check back again, you’ll see your new likes in the new section. This helps companies better track new activity and respond accordingly.

Also spotted by Wong is a feature many businesses have been asking for regarding new follows and unfollows. This chart will appear in the insights under “Growth” and indicate how many new followers you gain in contrast to the ones you lost, as well as overall growth.

Facebook Brings New Features to Support “The Future is Private”

Photo: Facebook

In 2018, Facebook made a decision to disable a privacy feature after an unfortunate security flaw that allowed an attacker to exploit over 50 million accounts. Now that the kinks are worked out, Facebook announced on Twitter that the feature was back, as well as a feature to edit private details. This update supports the current effort to make Facebook feel like a safe place for users and to support Mark Zuckerberg’s F8 opening statement: “The Future is Private.”

Creators on YouTube have a New Way to Make Money

 

YouTube’s parent company, Google, is now offering a way for creators on the platform to receive slices of income in from a new shopping feature. This feature was announced on the live stream held by Google, Marketing Live. While Google has been testing the ability to add shopping links below videos for a while now, many did not expect the newest option: shopping/advertising on native creator’s videos. This feature will allow you to purchase from the ads in the video via Google Shopping (formerly Google Express), without ever having to leave the page. The details on this feature are still vague, but creators can start brainstorming ways to capitalize on this revenue-making opportunity.

Did you know Facebook, YouTube, and Instagram are the three most popular channels for businesses to post video content – in that order?

Are you using video in your digital marketing strategy?

CONTACT US to learn how to increase, reach, traffic, conversion, and engagement on all platforms from websites to email marketing and all social media channels.

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What the James Charles Incident Taught Us About Social Media | Social Media Help Desk Episode 59 - YouTube

Influencers come and go – but no one has lost followers as quickly as James Charles did last weekend. This week on the Social Media Help Desk, I sat down with our host Alexandra Hall and content editor Ivana Hermida to discuss the current situation with James Charles, followed by this week’s discussion topics, how to avoid LinkedIn’s networking limits, and the “buzzwords” that are killing your writing.

We’re diving into this week’s episode discussing the fallout from the James Charles incident and what business owners can learn from this. Recently, controversial news about the YouTuber and celebrity and makeup artist, James Charles, came to light, resulting in a loss of over 3 million followers. We’re discussing the backlash and how incidents like this one not only affect the influencer, but also the brands and companies they represent.

Following our discussion on recent social news, Ivana is filling us in on LinkedIn’s networking limits. We’re discussing why these limits exist, and what you can do to ensure you make the most out of the platform’s capabilities.

I’m wrapping up this week’s episode with my thoughts on “buzzwords” in writing. Whether it’s copy on your website, social media posts, or blog posts you’ve written, these overused words are hurting your writing and taking away from the potential of what you have written.

Social media has a 100% higher lead-to-close rate than outbound marketing.

Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.

CLICK HERE to join us for Social Media Bootcamp

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Adding hashtags to your Instagram content has been a best practice since the creation of social media, or so it feels. We all know that adding hashtags to your post can help your audience find your content. But if in 2019 you still haven’t added hashtagging to your Instagram strategy you are really missing out. Here are the reasons why hashtags are still important today:

  1. Users can follow Instagram hashtags: One of the great changes in recent history was Instagram allowing users to follow hashtags just like they follow people or brands.  Your favorite hashtags show up as posts in the middle of your feed. For example, if a user is interested in seeing posts related to interior design, they can now follow the hashtag #interiordesign.  The content that utilizes this hashtag. whether the user follows the page or not, appears in their feed. Can you say monumental?
  1. Hashtags categorize content: When you click on a hashtag you are able to see some of the most popular content that utilized this hashtag. Instagram has now updated its algorithm to show the most popular, and relevant hashtagged content to the top of the feed. In order to maximize the effectiveness of hashtags in your strategy, make sure you are using hashtags that are actually relevant. When you click on a hashtag, Instagram will also suggest relevant hashtags that are similar. Those are usually a great place to start when deciding which other hashtags to use.
  1. Business profiles can measure if their hashtags are effective: Data doesn’t lie. When you create an Instagram business profile, you are able to track metrics on the hashtags themselves. According to new 2019 data, posts with nine hashtags get the most engagement, although Instagram will allow you up to 30. Utilize these tools available to determine which hashtags are the most successful in increasing engagement and impressions.

As of 2019 using at least 1 hashtag on Instagram content will get you 12.6% more engagement.

Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.

CLICK HERE to schedule a complimentary 30-minute digital marketing audit.

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At KWSM, we work with a variety of businesses in different industries. Clients like our ability to quickly learn their industry and covey the messaging properly. One of the areas where we represent clients is the real estate industry. We get a lot of questions about what Realtors should be doing on social media, so we’ve put together this primer.

Channels

When starting to run social media for any business, the first thing your team needs to do is evaluate which channels would be the best fit. For real estate related content, we have found that Facebook, Instagram, and Blogs are the top three channels to reach the right target audience.

Types of Content

Real estate is an industry that has the benefit of having a lot of content to work with. Here are some of the types of content you can create:

  • Open House announcements
  • New Listings
  • Client Success Stories (Testimonials)
  • Local community updates & events
  • Market stats
  • Team bios
  • Neighborhood guides

Facebook Ads are another great tool for real estate professionals. You can create a targeted audience based on the neighborhood of each listing to attract local buyers. This is also a great way to get traffic to an open house.

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.

Our team works as an extension of your team to carefully craft blog posts, social media content and email drip campaigns that will keep your fans engaged.

CONTACT US to learn more about creating the results you’re looking for with an effective content marketing strategy.

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In this episode, listen as host Katie Wagner discusses the new and exciting news from Facebook’s recent F8 conference, how to
turn abandoned carts into new business using Messenger, and more of the week’s top social media stories making headlines.

If you have questions you’d like us to answer, email us at tips@KWSMdigital.com.

For more social media news and tips, check out our blog: Welcome to the Social https://KWSMdigital.com/blog/

You’ve Got Mail Social Media Help Desk Episode 58

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The F8 Conference was filled with a ton of reveals – yet we still find ourselves with another week of updates in social media news. That in itself is the beauty of social media: it is always changing, adapting, and becoming better. In a sense, social media is a moving target, and it is our job at KWSM to help you hit the bullseye.

This week Instagram created a curated shopping experience, Twitter updates with the change we have all been waiting for, and Facebook gives a first look at the new changes to come.

@shop is Now Open!

On May 10th, Instagram launched a new account: @shop. As if the name didn’t give it away, this account run by Instagram itself is a curated feed of small businesses. The intention of @shop is to provide a place for community around small businesses and to always keep the conversation moving of what is trending. The best part? You guessed it – each photo is shoppable from within the app! To access this account, simply search for @shop and give it a follow!

RT: GIFS

Have you ever seen a Tweet and in your mind and thought of the perfect GIF to capture how it made you feel? You go to upload it and… you can only reply with text. Not anymore! This week Twitter added an update that allows users to respond in Retweets with GIFS, photos, and videos! Although the update seems simple to the user, Twitter had to problem-solve the best way to allow this update without making the newsfeed look clunky. “We found it was challenging for people to quickly understand all the content in a Retweet with media. This was due to the layout; two large tweets stacked on top of each other,” a Twitter spokesperson said. To fix it, Twitter has indented retweets, almost reading like a Reddit thread.

This update is available on the mobile version of Twitter, however they are working to fix some of the interface display on desktop still.

Facebook Updates Their Brand’s Aesthetic

Facebook’s new layout – referred to as FB5, was announced at the F8 Conference last week and users are beginning to notice the shift, right from their phone’s home screen. For the first time in years, Facebook has a new App icon. The new icon appears to be a lighter shade of blue which is rumored to reflect the brand’s new look. Additionally, at F8, it was revealed that this new layout would be heavily focused on Groups and Events. Our advice? Consider if it makes sense for your brand to have a group on Facebook, as Groups will weigh heavier on the Facebook algorithm moving forward.

Did you know every second there are 20,000 people on Facebook. That’s a lot of people.

Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.

CLICK HERE to join us for Social Media Bootcamp

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We’ve all been there; we’re sitting, reading through the industry’s most prominent news aggregator site catching up on the day’s marketing-musts or watching an influencer’s latest viral video, interested enough to click on the content in the first place. But despite the interesting subject matter and all your will power, you cannot get through the information. Why? You’re too distracted by the buzzword overkill.

You know what we’re talking about – words like “synergy,” “advertainment,” and “freemium.” Words, that, when used infrequently can be stellar descriptors, but are instead often used as embellishments in what is otherwise meant to be simple informative content. With words like “martech” and “advertorial” being dropped everywhere, portmanteaus seem to be a common offender in the world of overused buzzwords. But even non-stylized words from our lexicon can suddenly evolve to become the new it-word. Just look at how “game changer” has been ushered out in favor of its trendier alternative, “disrupter.”

Buzzwords operate in the same manner as our fashion sensibilities; they come and go in cycles. First, they woo us with their perceived cool-factor and ability to aptly describe business concepts from a seemingly fresh perspective. However, just like that unremarkable Amazon winter coat that started appearing everywhere inexplicably, we, too, become perplexed by the absurd over usage of the latest buzz terms. And, in wanting to stay in the loop and for fear of not appearing savvy, we adopt the use of these new, unnecessary terms, just like a teenager who reluctantly attends the school dance to avoid #fomo. To appear knowledgeable about our craft, we start littering these buzzwords throughout our content marketing materials.

Here’s the problem with buzzword overkill: It can clutter your content, making it clunky and hard to digest. Or worse, it can cause us to lose the consumer. With attention spans shrinking by the day, every opportunity a brand has to get in front of a potential customer shouldn’t be squandered on clunky content.

That said, these words can be fun and helpful when sparingly sprinkled throughout your copy. Just be mindful of whether they add or detract (or distract) from your core message. When drafting marketing communications, telling a clear, easy-to-follow story is key to delivering the message you want to drive home. You don’t want to trip up the consumer with distracting jargon that’s used simply to wow. In marketing, anything that detracts from the message is a disservice to your efforts. Just keep your messaging clean and clear by avoiding any inflated verbiage or tech-speak, and your content will always be golden.

Did you know that content marketing rakes in conversion rates six times higher than other methods?

At KWSM: a digital marketing agency, our content editors are creative wordsmiths and content marketing rockstars. Our in-house team does it all and is ready to take your business to the next level with a comprehensive content marketing strategy.

CLICK HERE to learn how we can transform your business with an effective content marketing strategy today.

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If you use LinkedIn for your lead generation, networking, or hiring, you may have run into the “commercial use limit” set by LinkedIn. This limit restricts you from using LinkedIn prospecting and hiring, without paying. For business owners and recruiters, this limit is slowing down your ability to build a strong LinkedIn network.

This blog provides you everything you need to know about the Commercial User Limit and some tips to avoid reaching the limit.

What is LinkedIn’s Commercial Use Limit?

The commercial use limit restricts the number of profiles someone can search for. It’s was put in place by LinkedIn to prevent their users from using the free LinkedIn experience for commercial purposes like sourcing and lead generation.

What Does LinkedIn Count as a Commercial Use?

Linkedin has built an algorithm that constantly monitors your page that will determine if you are using your page for commercial reasons. While there is no specific limit, there are a few actions that point toward commercial usage:

  1. Viewing profiles of people who you aren’t connected to
  2. Searching outside of your network using filters
  3. Browsing profiles that are shown in the ‘People Also Viewed’
How Long Does the LinkedIn Commercial Use Limit Last?

Luckily, your limit resets at midnight the first of each calendar month.

Tips to Avoid the LinkedIn Commercial Use Limit
  1. Avoid Untargeted Searches: Don’t click on profiles because you are curious if that is a friend of a friend. Keep your LinkedIn networking strictly for your business goals and read their headline for relevance before clicking on their profile to learn more. Another option here is to see the names in your search results and Google them before viewing their LinkedIn profile.
  2. Remove Third Party Applications: There are certain LinkedIn crawler tools out there that will quickly run you up against the limit. Consider disconnecting all third-party tools from your account and resetting your LinkedIn password to ensure all the networking is being done by you.
  3. Spread Out Your Networking: Instead of networking for 2 hours straight, try to network for 15 minutes every few days. This way you will be less likely to trigger the algorithm.

At the end of the day, these tips will only get you so far. If you find that you are constantly reaching the Commercial Use Limit, it may be a good idea to buy Sales Navigator. LinkedIn Premium Essentials and Career subscriptions both still have a commercial use limit, so the Sales Navigator is your only option. Of course, it’s also the most expensive one!

If you have questions or need help setting up your LinkedIn Sales Navigator, please feel free to contact us.

LinkedIn now has over 500 million members

Is your profile optimized to attract and compel potential clients to work with you?  Our team is currently offering a free social media audit in which we will review your LinkedIn profile and let you know how you can improve it.

CLICK HERE to sign up for a complimentary 30 Minute Social Media Audit

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Instagram Stories are a great way to get in front of your followers and show a glimpse of your brand on a day to day basis.  Creating content for your Instagram Story is a little different than creating content for the traditional Insta grid. Here are some ways you can make your IG Story amazing.

Make it easy on the eyes

In typical Instagram fashion, you’ll want any photos or videos to be a visual delight – meaning that before you post a picture of your morning cup of joe, try staging flowers or a book with it. Just like traditional Instagram posts, remember to try and get the best angles and lighting.  Consider playing with the different font and sticker options to make it more fun. Although Instagram Stories themselves don’t have to exactly match your Instagram account, keep your brand in mind. If you’re audience or brand is more professional, you’ll want to shy away from GIFs and some of the stickers.  

Don’t make it too wordy

Keep in mind that the longest Story slide is around 10 seconds, so lots of words not only make it hard to read but usually don’t look the best either. Leave the long captions for traditional Instagram posts. You can also tag other pages and add relevant hashtags into your post. This can help increase views – especially if another page shares your content to their story.

Utilize features that increase engagement

Instagram has many different features that you can incorporate into your Story to increase engagement from your followers. Try utilizing features like Polls, Multiple Choice questions, and Ask a question boxes to engage with your audience and also learn more about what they like. This can help you create content in the future!

Be relatable to your audience

Your followers follow you for a reason, and they will tell you what they like. The whole point of sharing your ‘Story’ is because your followers want to know and learn about you! Pay attention to those Instagram Insights; they will tell you which posts were the most successful.

One-third of the most viewed Instagram Stories are from businesses.

Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want. CLICK HERE to schedule a complimentary 30-minute digital marketing audit.

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