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Facebook Events are a great way to keep your audience aware of what your business is up to. When you create an event through Facebook, you are strengthening the relationship with your audience while increasing your reach to new users as well.

Event pages are not solely meant to promote circumstances that require physical attendance; they can also be used to raise awareness for businesses hosting online occasions such as webinars.

In order to create a successful Facebook event, it is crucial to take every chance to optimize your page.

Here’s the breakdown of setting up your Facebook Event:

The Basics

Creating an event on Facebook is fairly simple. The first step is to navigate to your events page, and click “Create Event.”

This button will take you to a pop-up window with places to fill in your information.

Once you have completed filling in the event name and location, make sure to create a compelling description. This section is your opportunity to share with your audience what this event entails and why they should be excited about it.

One of the most important factors is the cover photo that will be showcased. This photo should represent the event you are hosting in an intriguing, yet informational manner. We created a Facebook Event page for our Social Media Bootcamp. Our cover photo includes the most important information we want our audience to learn first – the time and dates for bootcamp.

The Details

Once the basic information is completed, it is essential to classify your event into a category. If you are reaching an audience that is not familiar with your brand, providing a category will give them insight on what type of event this will be. Your category will most likely be the industry in which your business is in.

Frequency refers to the number of times your event will occur. If this is a one-time event, keep in mind that Facebook only allows users to create events lasting no longer than 14 days. If you are creating an event similar to KWSM’s Social Media Bootcamp, you will want to design a custom frequency.

If your brand is partnering up with another business to host an event, you can add their business page as a “co-host.” Make sure only to give this access to users who are in charge of the event, as every co-host has the ability to edit the page information.

Creating a schedule is a great feature for invitees to refer to when your event includes an extensive itinerary. This gives the audience a chance to understand what to expect.

The “Messaging” feature gives attendees access to contact your business page with any questions.

Facebook events allow your business to include ticketing information as well. When users navigate to your page, they will automatically know how to purchase entry. Even if your event does not require ticket purchasing, including a website page that directs your audience to additional information is beneficial.

The Results

Once you have filled out your event page with all the necessary information, you will be able to invite users to RSVP. Event pages also have space for you to post on the “Discussion” feed. This is a great tool to announce any updates or to simply get your audience excited.

Facebook takes “inviting” users one step further by suggesting nearby events to others and notifying users when their friends are attending them as well.

A great way to measure your event’s success is through Event Insights. The insights include how many users were reached, responses, and ticket clicks. You can access insights to the event during and after the completion.

It is important to keep in mind of Facebook’s event policies, which we will provide here.

Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.

We develop a fully customized strategy based on your unique needs, and then we execute your social media marketing strategy on a daily basis. You run your business; we run your social media.

CLICK HERE to learn more about KWSM Social Media Management

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Snapchat uses a VR feature to celebrate Black History Month, Facebook acquires a new shopping software, and YouTube is changing its algorithm to help you out. These are some of the trending stories in social media this week.

Take a Vacation – YouTube’s Got You Covered

YouTube has long been known for advocating and encouraging creators to tap into their creativity to produce new and exciting content. Perhaps on the more empathetic side – the platform is also hyper-aware of the burnout that can come with constantly churning out content. Previously, there was a need for creators to produce new content regularly to build up and maintain their viewership.  But just like anything else, that driving mentality has made many fearful to take a break and get left behind. But there’s a worse outcome – burnout!

YouTube recently announced that its new algorithm will work to allow you to take a break and when you are ready to hit publish again, your viewers will see your content as often as before. YouTube’s product manager, Todd Beaupre, told The Verge, “There are some channel types or content where the audience is really expecting a consistent experience. Connecting with a creator, maybe a vlogger, that consistency can be really important. But I don’t think it applies to all channels. We definitely want to set YouTube up so that all different types of channels can be successful and really let the audience drive what gets recommended.”

Is Facebook about to Change the Way We Shop?

Facebook recently purchased GrokStyle – the same AI virtual shopper assistant that allows you to preview what a chair from Ikea will look like in that empty corner of your living room, simply by using the camera feature and the app. Social shopping proved to be successful for Facebook, as it introduced the ability to shop through Live Videos last December.  What plans does the dominating platform have for GrokStyle’s software? No word yet; One thing is for sure – there is an unavoidable merge for social media and e-commerce on the horizon.

Snapchat Celebrates Black History Month in a Way We’ve Never Seen Before

Speaking of virtual reality, Snapchat is currently using its VR feature to celebrate Black History Month by allowing users to experience a virtual art gallery, featuring the art of black millennial artists. This tool allows users who may not typically wander into exhibits to experience the talent of black artists and be inspired by the creativity and rich history. To access to the art gallery, open Snapchat and swipe to the rainbow-colored lens in the Lens Caurosel. As you flip the camera, you will be immersed in the beautiful and inspiring art exhibit. Enjoy this unique storytelling experience of Black History Month!

Did you know: Online stores that have a social presence have 32% more sales on average than stores that don’t.

Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.

CLICK HERE to join us for Social Media Bootcamp

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Everyone has a bad habit or two, and you are likely aware of what yours are. While setting out to stop biting your nails or eating cookies before bed is worthwhile, are you paying as much attention to your social media bad habits? Those bad habits are much harder to recognize, but are absolutely making your social channels suffer.

No matter how long you’ve been in social media, you’ve likely picked up a bad habit or two. For those people that have been managing social media channels for years, the habits are even more ingrained, and have likely been dragging their channels down for nearly as long. It’s time to look at your bad habits, and set out to break them.

Celebrating Vanity Metrics

This is the top bad habit that almost everyone falls into. Followers and engagement are easy to measure, and they look impressive on the surface. The chase for a viral tweet is in the back of every social media managers mind. Holding up a Twitter post with over a hundred thousand likes looks amazing! But did it help your business?

There is a correlation between how much time consumers spend with brands online and their future purchasing, but those huge posts aren’t the key to that. It’s about your long term engagement and interactions. Your follower count might be massive, but if those followers aren’t becoming customers, they aren’t valuable. Make sure you know what metrics actually matter to your brand, and stop chasing a simple number.

Misreading Analytics

Not everyone is a numbers person. As social media grows, so do the analytic tools we use. Looking at the pages of numbers and charts can get overwhelming, and make you feel even more confused than when you started. However, it cannot be overstated how important it is to find the right analytics, and then stay on top of them.

Instead of just posting daily and hoping for the best, you should be analyzing your posts to find out what worked, and what didn’t. As stated above, it can be easy to look at likes or comments and think those are your valuable posts, but it’s vital you look at how many people clicked your links, where they went on your website, how much time they spent on it, what products they looked at.

Sometimes numbers will drop dramatically, particularly Organic Reach on Facebook, but your engagements or website visits might be up. It’s important to know which metrics show you how social media algorithms treated your content, and how your audience did. Make sure you’re asking the right questions instead of counting on green arrows to tell you the story.

Failing To Tell A Story

Social media is the absolute best way to tell the story of who you are. You can post great content, gain followers, and get a viral tweet or two, but if you aren’t telling YOUR story, you can’t expect anyone to listen or connect.

Storytelling isn’t about a single post or blog, it’s about how you use your channels to provide snackable and easily understood content that encapsulates who you are. Show off what you do, set the style for your brand, establish your messaging, and be honest with consumers.

Telling your story is a long term plan, and too often brands lose track of what it is they are trying to express and default back to content they think is splashy and will get responses. If you feel your audience is losing sight of your story, take the time to reevaluate your strategy, and pull them back in.

Nearly 50% of consumers between 18 and 35 interact with brands through social media.

Our team works as an extension of your team to carefully craft fully developed marketing and storytelling plans that will keep your fans engaged.

CONTACT US to learn more about creating the results your looking for with an effective content marketing strategy.

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Wild About Web | Social Media Help Desk Episode 46 - YouTube

This week on the Social Media Help Desk, we’re sharpening our design eye with this week’s panel guests, web designers Daniel Thaete and Billy Bates. Your website is the hub for all of your digital marketing efforts and is often your customer’s first impression of your business. Alexandra Hall is hosting the discussion on the best practices for choosing a blog image and how to get more views with YouTube’s SEO.

By using a hero image for your blog, you’re immediately capturing the audience’s attention and beginning to tell your story. Billy is breaking down the best way to select a hero image, the best resources to use, and how to work with your website to use your image as an SEO tool.

Then, Daniel is covering the other main visual aspect to marketing – video! Since Google owns YouTube, SEO is an integral part of being successful on the platform. Daniel is letting viewers in on YouTube’s SEO secrets to getting more views and some of the ways you can update your videos for success.

Everyone’s already talking about it, so why not make it a part of your marketing strategy! As a part of Instagram’s latest update, the platform now allows you to share the show you are watching (or binging) on your Netflix app to your Instagram story. The panel is discussing how you can incorporate this into your Instagram strategy and why you might want to use the new capability.

If you’ve thought that Twitter might not be the platform for you, Twitter wants to convince you otherwise! With daily usage up 9%, your audience could be there waiting to hear from you.

The Help Desk is wrapping up this week’s episode by wishing Facebook a happy birthday! 15 years later, Facebook is still the leader in social media and a powerhouse for advertising and marketing. From helping you expand your audience online, to allowing us to stream live on Facebook each week, Facebook is a tool that continues to prove its worth.

Companies using video enjoy 41% more web traffic from search than non-users.

KWSM has an in-house video team that will help give your brand a human face and generate the results you’ve been looking for.

CONTACT US to learn more about adding video to your digital marketing strategy.

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Pinterest is a visual pinboard that showcases a lot of things from products to inspirational posts!  It is popular with fashionistas, workout buffs, people who love food, and of course, those looking for a little positivity in their lives.

And with more than 250 million monthly users, it’s safe to say a lot of people and brands are on board with what this addictive platform has to offer.  People spend time on Pinterest to be inspired and make new discoveries. It’s newest “Carousel” ads allows brands to tap into that by creating excitement around their products and services. I guess the next question is, how does it work and how can you get started?

As you know, Pinterest is like a bookmarking tool where users can pin or save images they find online (or Pinterest itself) to different boards (used to categorize image collections as a way to organize them). Anyone with a Pinterest business can create a carousel ad. In its simplest form, a Carousel is a Pin with multiple images. Similar to Facebook’s carousel, it allows brands to advertise multiple products at once or showcase different features of a product.

The best part for users and brands alike is that users see the Carousel in their home feed just like any other Pin. Ultimately, it delivers an immersive experience that creates excitement about products and services.  It can also increase awareness about a brand’s story with multiple images. Users can swipe through the different images, called cards, directly from the feed or click on the Carousel and swipe through each card.

Each card can have its own site (or landing page), which can make tracking the success of certain products even easier. It’s a great way for brands to test out new, or similar, services or products with its target audience in a single ad.  Instead of just promoting one image, you can now promote up to five of your products or services and pay the same price. Plus, when someone saves a Carousel, they save the entire Pin including all the cards within it. It serves as a reminder of the other products or services you offer because if a user saves your Carousel for one particular image, they will see the other products or services whenever they go back to that Pin.

Pinterest ensures that the users find the inspiration they need while connecting them to brands they wouldn’t otherwise search for based on their interest. In fact, 83% of weekly pinners have made a purchase based on pins they saw from brands, so it’s worth exploring for your company if you aren’t already.  Everything is much more visual, and Pinterest is a way for brands to tap into that visual experience with their audience. Still not convinced that Pinterest is the right platform for your company? Here are 3 Ways Pinterest Can Help Your Brand.

Social media has a 100% higher lead-to-close rate than outbound marketing.

Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.

CLICK HERE to join us for Social Media Bootcamp

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Pinterest is a visual pinboard that showcases a lot of things from products to inspirational posts!  It is popular with fashionistas, workout buffs, people who love food, and of course, those looking for a little positivity in their lives.

And with more than 250 million monthly users, it’s safe to say a lot of people and brands are on board with what this addictive platform has to offer.  People spend time on Pinterest to be inspired and make new discoveries. It’s newest “Carousel” ads allows brands to tap into that by creating excitement around their products and services. I guess the next question is, how does it work and how can you get started?

As you know, Pinterest is like a bookmarking tool where users can pin or save images they find online (or Pinterest itself) to different boards (used to categorize image collections as a way to organize them). Anyone with a Pinterest business can create a carousel ad. In its simplest form, a Carousel is a Pin with multiple images. Similar to Facebook’s carousel, it allows brands to advertise multiple products at once or showcase different features of a product.

The best part for users and brands alike is that users see the Carousel in their home feed just like any other Pin. Ultimately, it delivers an immersive experience that creates excitement about products and services.  It can also increase awareness about a brand’s story with multiple images. Users can swipe through the different images, called cards, directly from the feed or click on the Carousel and swipe through each card.

Each card can have its own site (or landing page), which can make tracking the success of certain products even easier. It’s a great way for brands to test out new, or similar, services or products with its target audience in a single ad.  Instead of just promoting one image, you can now promote up to five of your products or services and pay the same price. Plus, when someone saves a Carousel, they save the entire Pin including all the cards within it. It serves as a reminder of the other products or services you offer because if a user saves your Carousel for one particular image, they will see the other products or services whenever they go back to that Pin.

Pinterest ensures that the users find the inspiration they need while connecting them to brands they wouldn’t otherwise search for based on their interest. In fact, 83% of weekly pinners have made a purchase based on pins they saw from brands, so it’s worth exploring for your company if you aren’t already.  Everything is much more visual, and Pinterest is a way for brands to tap into that visual experience with their audience. Still not convinced that Pinterest is the right platform for your company? Here are 3 Ways Pinterest Can Help Your Brand.

Social media has a 100% higher lead-to-close rate than outbound marketing.

Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.

CLICK HERE to join us for Social Media Bootcamp

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This Friday at KWSM: a digital marketing agency, we will be hosting our third Bootcamp of the month-long series talking all about what could be the missing link in your social media strategy. In its simplest form, LinkedIn is a business and employment-oriented social platform. It is mainly used for professional networking, including employers posting jobs and job seekers posting their resumes.

Profile set up

During our LinkedIn Bootcamp, we will start with the very basics and advise class members how to set up a LinkedIn page for personal use and how to go about sharing the appropriate information regarding your work history and current employment.

Company pages

Along with setting up personal pages, we will be going over how to set up a company page, so your business can easily be searched for potential employees to discover.

Prospecting

 For most entrepreneurs or sales executives, prospecting is the name of the game on LinkedIn. We teach you how to keep your profiles in tip-top shape, how to look up other prospects profiles before calling or emailing, and how to keep close tabs on potential customers.

Referrals

While LinkedIn is the most useful and professional tool for networking, adding a new connection isn’t enough. LinkedIn referral options allow users to ask other colleagues to leave real referrals on your page to build to your skills and career.

Managing Connections

Here at KWSM, we are strongly against adding every connection you receive. Just like any social media platform, LinkedIn too has accounts that are illegitimate. During Bootcamp, we will go over how to properly manage your connections on LinkedIn to make sure they are meaningful and beneficial to your company.

There are only two weeks of Bootcamp left in this series, and we want you to take advantage of LinkedIn and YouTube training. Sign up today for the 3-hour in-depth training. Bring your laptop and work on your Social Media channels as well as the opportunity to Network with other business owners. 

Social media has a 100% higher lead-to-close rate than outbound marketing.

Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.

CLICK HERE to join us for Social Media Bootcamp

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At KWSM, company culture is an important aspect of performing our best as an agency. While we keep ourselves busy with executing our clients’ marketing initiatives, we also like to create opportunities to bond as a team.

One of our favorite ways to do this is with our annual soup contest that coincides with the big game – The Souper Bowl. For the past four years, we have been creating our best soup recipes and bringing them all in for a tasting challenge.

Every soup submission was unique and allowed for our team to bring their personal taste to the table. Some team members are vegetarians or gluten-free, so this gave us an opportunity to try out new recipes that can be enjoyed by everyone.

Here are the soups we brought to the Souper Bowl:

To get more soup inspiration, visit our Pinterest Board.

Our Photographer and Videographer, Andrew, was the winner for the second year in a row, with his delicious enchilada soup. He went above and beyond with his submission, by bringing extra sides like sour cream, cheese, and lime to enhance his soup.

Two other notable soups that landed a spot in the top three were Stephen’s posole (second place) and Billy’s broccoli cheddar soup (third place). Some team members also brought homemade bread to go along with our dishes. 

KWSM culture is a big part of who we are. Many of us joke how we are a very competitive team, but that is what pushes us as individuals to contribute our personal best. Along with soup and dessert competitions, we love to play challenging games when celebrating workaversaries or birthdays.

Regardless of the competition, our team enjoys bonding and growing together, which helps build our relationships in and outside of our work.

For more behind the scenes with our team and agency life, stay connected on our Facebook, Instagram, Twitter.

Ready to be part of a dynamic, connected team?

We want to work with people who are passionate. If you have the ability to get excited and roll up your sleeves to serve our clients, we might just be the work-family you’re looking for!

CLICK HERE to learn more about joining the KWSM Team.

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Facebook celebrates its 15th birthday and braces for its biggest challenges, Twitter releases never before seen information to the public, and Instagram and Netflix are teaming up to create a new user experience. These are some of the trending stories in social media this week.

Netflix and chill? How about Netflix and Share.

There are few things we can all agree on – and one of them is a mutual love for Netflix. Instagram has been working to create a more personal user experience through the expression of Instagram Stories, from unique texts and drawing tools to adding tools with gifs, voting, questions, and music. Instagram has done it again with the newest ability to share your show from the Netflix app to your Instagram story! For businesses, this capability can help you show the human side of your company and jump in on the buzz. For example, if you are a realtor, how great would it be to share that your company is watching “Tidying Up with Marie Kondo” as you prepare for open houses? To learn how to use this feature, check out this tutorial from Planoly.

Twitter’s Strategy Proves to be It’s Saving Grace

For years, Twitter showed growth and success but seemed to be quickly overshadowed by the creative outlets given by other platforms such as Instagram and Snapchat, and of course for the dominating platform: Facebook. On February 7th, Twitter released its daily active users number for the first time. Why? To prove that their 2018 strategy is paying off and that Twitter is not left in the dust. Chief executive, Jack Dorsey, says their 2018 strategy included “promoting healthy conversation on the platform, making it easier for users to participate in conversations, improving the platform for advertisers, and focusing on new technology to improve the service.” Although Twitter’s 126 million daily users tread behind Facebook’s 1.2 Billion, since implementing the strategy, Twitter has seen a 9% increase in daily active users, compared to last year. The takeaway: Twitter is NOT dead, and a huge comeback may be on the horizon.

Facebook is Now Halfway Through its Teen Years

February 4th was a big day for Facebook as the world’s largest platform celebrated 15-years of revolutionizing social media and society as we know it. In a way, it feels like Facebook should be much older because of the way it dominates so many factors of everyday life: from finding a job, to dating, to organizing class reunions to getting your daily fill of the news (and the news you don’t care about from that girl in high school who you have NOTHING in common with but can’t look away from the interesting drama!) After all these years, Facebook still reigns as king in number of users. 15 will definitely be an interesting year for Facebook, and we will be watching and reporting here.

Did you know Facebook apps are used by roughly one-third of everyone on Earth?

We develop a fully customized strategy based on your unique needs, and then we execute your social media marketing strategy on a daily basis. You run your business; we run your social media.

CLICK HERE to learn more about KWSM Social Media Management

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 Business owners, social media managers, and marketers of all stripes spend an abundant amount of time trying to figure out why exactly people follow them. It would feel great if it were because they loved the content you were putting out. Perhaps they wanted to make sure all of their friends saw that they’re a fan of your brand. That isn’t the case. Understanding your audience is a continuing task, and it’s not just about finding out what content your audience likes. It’s time to take a look at why users, in general, follow brands, and what they might be looking for that you’re missing.

Deals, Deals, and Deals

Around 37% or Facebook users, and over 43% of Twitter users follow brands in order to keep up with deals and special offers. And more importantly, 70% of users have used social media to participate in a contest. Your audience might enjoy what you have to say. Chances are, they are hoping to see a sweet deal pop up on their feed. The biggest takeaway is how excited users are to take part in contests. Running something as simple as a “like and retweet” campaign will renew your audience and get them engaged.

Talking Back Works

This number is staggering and should be eye-opening to every brand and social media marketer out there: 97% of users report that an online experience has influenced their decision to buy from, or avoid, a brand.

You know that using social will help your brand awareness, and helps you tell your story, but the way you’re interacting with users can be what makes or breaks your brand. Make sure you are responding to every tweet, to every Facebook comment, and particularly to every message. Setting up an auto-responder through Facebook can help bridge the gap between shifts, but make sure you are still following up. Yes, your social media is a way to broadcast, but if you aren’t thinking about the person-to-person communication, you’re harming yourself.

Knowledge Is Power 

The information a user looks for will always vary from person to person, even if there are overarching commonalities. One thing that is true across the board is that users have a strong motivation behind following or unfollowing your brand. Whether they are looking for deals, hours of operation, or trying to understand your product better, users are looking for information, and once they’ve found it, they will always put it to use.

All of this provides you with a filter, a way to put yourself in your audiences’ shoes, and ask yourself what each piece of information you put out says to them. What do you want them to see first? What information is vital to any potential customer? If I saw this on my timeline, would it annoy me? Putting your content through that filter will help give your overall social presence a boost, and help keep the audience you’ve worked hard to build.

Almost 70% of your social media audience will use your posts to get a feeling for your brand and decide whether to support you. Making the most of each post can make or break your brand.

Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.

CLICK HERE to schedule a complimentary 30-minute digital marketing audit.

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