Headed by Mr A V Jose, Jos Alukkas is one of the leading jewellery groups in India. Follow us to keep with articles on diamonds, hallmarked jewellery, PGI certificated platinum ornaments in traditional designs and a lot more.
Whether it’s for a casual meet with your friends or a traditional function, Jos Alukkas has the latest, most stylish designs ready for you. Gold is something we have always considered as our first choice for jewellery. Unfortunately most of us think of gold jewellery as heavy necklaces and bangles with traditional designs. But take one look at Jos Alukkas’s new collection, and you’d be surprised with the number of sleek and fashionable designs for gold jewellery.
The latest designs for gold chains are sleek, minimalist and are even paired with various gemstones like ruby, emerald and blue sapphires, making it colourful and eye-catching! The gold and diamond necklaces too come in various interesting patterns like flowers abstract designs, etc that is perfect to pair with an evening dress or gown.
Gold bangles too are taking up a new avatar with quirky designs. Even the simple gold bangles have a good amount of beautiful detailing on them. As for your daily wear bangles, with their carefully engraved designs they certainly do add a golden touch to your day.
Earrings are always a must-have accessory that completes the overall look. With its intricate designs and different combinations, the new collection of earrings are stylish and trendy. Do try and style them right to make it appealing. Finger rings are another range of budget-friendly, trendy accessory. The latest designs of rings are simple but very chic. Worn with the right outfit—be it ethnic or modern—it will make a style statement for sure!
So this season, do not miss out on the new collections from Jos Alukkas. Necklaces, bangles, earrings, there is a touch of gold for everybody!
Storing jewelry has always been a fun and interesting task, arranging and making compartments, boxes, etc. Sometimes just the sight of a jewellery box can get us excited, Knowing that there is (quite literally) treasures hidden in there! But what about those old, faded wooden ones that we hide away in cupboards? This weekend, why not get to work and revamp those plain jewellery boxes and turn it into something chic and stylish.
One of the simplest ways to start is painting. Hand painting some floral designs onto wooden jewellery boxes not only makes it look prettier but the process is also a calming, fun exercise for you. Try decoupage and add other elements like small paper cutouts, gold leaf and other effects. Floral designs are often the most common inspiration but you can always experiment and paint a design of your choice or maybe even write some lines/quotes or a name to give it a personal touch.
Painting sparkling jewels on the shelves or sticking stone stickers gives a little more shine and appeal to jewellery shelves. If painting is not your forté, go the old fashioned but classic option of engraving a name or letter on your jewellery box. This makes it more personal and can even be given as a gift to a loved one. Engraving can even be done on metal boxes and not just wooden jewellery boxes.
Jewellery pouches and small bags too can be made trendy with just a few easy decorations. Sewing on colorful beads of your choice or even sequins can give a whole new look to a pouch. Using fabric colours and painting your favourite designs could turn that plain bag into something fun and unique!
With a little creativity, thought and time, you can make your jewellery storage a fun, glamorous and personalised space.
While individual pieces of jewellery are good to own, nice to wear and easy to manage, there are times when you just cannot do without a gorgeous full collection of jewellery set—a brilliant necklace and earring set or an antique pendant, earrings and ring set. Add to this some lovely bangles or a bracelet and your look is complete. However, two things that play spoilsport in your love affair for a jewellery set are budget and the fear of being overdressed.
The issue of budget can be easily taken care of at Jos Alukkas, where you will find hordes of budget friendly jewellery sets that match your taste. What’s more, these full sets are often a good investment choice and a good article to hand down to your daughter or daughter-in-law to treasure as a family heirloom. Not only would you have gifted something valuable, you would have started a priceless tradition and also earned value for money by the deed.
Now to address the issue of over dressing. While you need to fear nothing when stepping out in all glory with your full jewellery set for a family wedding or a festival, a reception, an office function, a friend or colleague’s wedding etc. might not be the place where you can carry off such heavy jewellery. But worry not, instead, just give some thought to the versatility of jewellery sets. There are tons of ways to style yourself differently. Here are a few ideas.
Pick out just one item from your set and wear that as the main piece of jewellery. If you decide to wear your heavy necklace, pair it with glass bangles and a smaller pair of earrings. If it’s the heavy jhumka or dangling earring from the set that you prefer to wear, go for a thin, delicate necklace. You can even opt to not wear a necklace and highlight only the heavy earring. Add a matching cocktail ring and viola, your look is complete chic. Sometimes, just a pair of heavy bangles can work magic like nothing else can. And you can match that with some lovely stud earrings to complete the look.
Now that we’ve given you a few ideas, we hope you will mix and match to your heart’s content and make full use of those jewellery sets of yours.
Rains spell romance. Yet, for most couples, rains mean waiting it out to get married at a convenient (and
sunny) day. Here are some tips that can help you plan and execute a beautiful and romantic monsoon
The first thing is to book an indoor venue. If it comes with glass doors and windows that can let in a
panoramic yet dry view of the pouring rain and cloudy skies, the better. Ensure there is a good awning at
the entrance which guests and the bridal couple can use to get inside without getting wet. Arrange for
valets and you can be sure to double the blessings you receive from your guests.
When it comes to your bridal outfit, brides and grooms should make sure to go for light fabrics and
bright colours. Avoid silks and brocades and heavy suit materials. Heels and stilettos too are not
advisable in this weather. Wedges, mojris and the like can give you a classy look as well as keep you safe
from an unwanted slip. Whether you’re wearing a dress or a lehenga or a sari, make sure they are a tad
off the floor. Trails and long hemlines are sure to get dirty in this weather.
Makeup. Waterproof makeup is your best bet for a monsoon wedding. Cream-based and water-based
makeup are more suitable for winters and summers.
Jewellery now, is something you can go all out on for a monsoon wedding. Pep up your look with some
heavy traditional jewellery—jhumkas, chokers, ranimalas, all add the necessary glimmer and shine to
the otherwise cloudy atmosphere. We must say, kundan jewellery or a diamond set will be a real
stunner for a monsoon wedding.
If you haven’t noticed already, selfie spots and photo booths at weddings are passé. Why not organize a
rain dance as your pre-wedding event or post-wedding do, especially if you have a lot of young guests,
or even guests who are young at heart?
Food, is of course, the most important part of any wedding. You can have a number of rain-special
piping hot starters and mains, especially if you opt for live food stations. Have soups on your menu to
keep the guests warm and happy at your wedding. Well, we seem to have covered most ground. Now
enjoy a beautiful monsoon wedding.
Grandma, after your time, can I take this earring?
Many a grandma has heard this question, and many a granddaughter still reddens up at the mention of
the incident. But sooner or later, the said earring or necklace or ring, or sometimes a brand new one,
will definitely find its way into the granddaughter’s collection. And thus is born an heirloom jewellery.
For most of us, jewellery is an emotion, not just an accessory. At Jos Alukkas, we believe that every piece
of heirloom jewellery is handed down along with a very sentimental story. The traditional palakka mala
from your grandmother’s collection, the earring from your mother’s wedding jewellery or the pendant
gifted by your big sister, they all add an emotional and happiness quotient to the jewellery—a memory,
a sentiment, a throb of the heart…. Though these might be ‘old fashioned’ or ‘out of date’, they can
easily be paired with traditional attire that you would wear for festivals and festivities. And viola, you
would sure to be the charming old-world beauty.
But what do you do if your family heirloom is not to your taste at all? Keeping them hidden up in the
locker hoping maybe your children will like it would be a shame. And you might even unintentionally
dim the sparkle of the ornament when you leave it locked up in a stuffy locker. What you can do instead,
is rethink, redesign and reuse. Diamonds, gold, pearls, precious stones and even semi-precious stones
can be artfully redesigned and reset to the latest trends. Discuss the options frankly with your jeweller.
Identify a good design that will suit the metal and the stones of your heirloom, figure out the costs
involved as well as loss of metal or stones you might incur during resetting. If you intend to hand over
the redesigned heirloom to your daughter, it would make sense to involve her also in the redesigning.
This way, the sentimental attachment is formed right from the beginning.
So, go ahead and reimagine a new lease of life for that precious family heirloom as you blend the past
and the present, the traditional and the modern and still keep intact the bond of love.
The five elements? The five second rule? No no, this article is about a much more interesting
five, here is a blog post on the 5 most essential, stylish and absolutely necessary jewellery
items for every woman!
Well you know how Marylin Monroe said diamonds are a girl’s best friend? She was definitely
right about that! A pair of diamond studs is just what a woman needs to complete almost any
kind of look. Whether it's for a cocktail dress kind of evening or just a simple saree kind of
occasion, diamond studs are simple, elegant and match every kind of outfit you have.
Jhumkas, jeans and your favourite kurti, sounds like a perfect chilled out outfit right?
An indo western look or even a traditional Indian outfit would be just incomplete without the
good ol’ reliable jhumkas. Silver or gold jhumkas come in various sizes and finishes and always
add a bit of extra glamour to any outfit!
Looking for an accessory that isn’t too loud but still makes a statement? A basic gold or rose
gold chain with a minimalist pendant is a must have in your jewellry box. Pair it with a casual
summer dress or a fancy party outfit, it stands out either way.
A beautiful silk saree deserves an equally beautiful neck piece and that's why a traditional
choker or necklace is essential. Some prefer gold with lots of intricate designs and details, but
even a simple design would match most sarees and help you ace that desi look.
For those special days, a gold kada-bangle is just what one needs to make her day even more
special. They are traditionally worn with only sarees or grand Indian outfits but why not spruce
up your salwaar kameez with gorgeous kadas of your choice and give your outfit a whole new
These 5 accessories are a must have in every woman’s jewellery box. They are beautiful,
versatile and special, the fabulous 5!
The Long and Short of it
Long, short, thick, thin, layered, entwined, opera, bib, choker, collar, or whatever else you can think of,
they’ve been adorning our necks ever since time. Most of the time neckpieces are classified according to
their length and their thickness. Here’s a quick look at the many names and styles by which neckpieces
have delighted us over the centuries.
These are really long pieces that go down to your waist or longer and can be styled in various ways. They
are usually doubled up around the neck with one strand (or two) as a choker and one strand long. They
are also knotted around the neck sometimes or at the bust. But of course, with the neckpiece going to
such lengths, you may as well try out multitudes of strands and layers till you hit the one that suits you.
Choker and Collar
The choker and the collar are two different styles altogether. The choker is smaller and goes around
your neck like a clasp while the collar lies around your neck like a shirt or blouse collar would. The
choker highlights your neckline and works its unique charm on any apparel. The collar necklace is an
excellent choice when it comes to accessorising a turtleneck or high neck clothing.
This style works exactly as the name suggests. It’s a chunky neckpiece that literally covers the entire
chest and bust area like a child’s bib would. The way statement pieces go, this is one piece that is sure to
catch the eye no matter what. Stylists advise that it should be worn with simple outfits. But as Indian
brides will tell you, the bib necklace can be worn in all glory with the blingest of bridal outfits too.
Princess and Matinee
The princess and the matinee necklaces are just a few inches shorter or longer than each other. The
princess necklace is shorter and comes to lie around the chest area while the matinee is longer and rests
pretty much on the bust. Both are sometimes embellished or made with beads or stones and can be
heavy pieces or light and delicate ones. Both are worn with plunging necklines as well as high necks.
Lavalier and Lariat
With its slender chain and plain or embellished pendant, the lavalier is a very typical women’s
neckpiece. The lariat too is a dainty piece of jewellery which is essentially like a long thread whose ends
are not joined. While the lavalier adds a bit of charm to any attire, be it traditional or modern, the lariat
adds a vintage appeal.
These are some of the more prominent styles of neckpieces. Do you know of more? Let us know.
Getting married soon? Well, you better start exercising those neck muscles, then. Be it our great Indian wedding, our menu, our decorations or our bridal jewellery, we always go BIG. No change there this year either, ladies, except that it all just got bigger—especially the jewellery!
Thanks to Bollywood brides Sonam Kapoor (who pretty much covered herself in jewellery) Deepika Padukone (who was also decked to the 19s in jewellery), Priyanka Chopra (maybe not as much, but still), and the like, bridal jewellery just went bigger, bolder and really out there. So, while big is the size you should keep in mind, feel free to play around with the various styles.
Temple jewellery is trending a lot this year (again thanks to the Bollywood brides) and so is the long and heavy Rani mala. Both these styles highlight gold and is also more along traditional lines. However, go for precious stone-studded styles in temple jewellery to give it a more mod look. You can also opt for an antique finish or pure gold finish. Rani malas come with a mind-boggling variety of precious stones, pearls, gold beads, kundan work, filigree work and the like. You can even pair a really long rani mala with a slightly smaller one for a true regal look.
They’ve been bold statement pieces for ages now, but this year they’re trending as bridal jewellery. We’re talking about the choker. A thin long neck clasped by a choker has always been an eye-catcher. As a bride, you should opt for thick chokers with precious or semi-precious stone beads hanging at the neckline. Though slender necks have always been mandatory with chokers, the thick bridal style chokers can easily cover up a not-so-thin neck and leave many hearts burning.
Another trend of 2019 is floral jewellery—where flowers and buds made of fine colourful cloth are embedded into the jewellery. If you find it a bit too off-beat, you can totally rule the look with floral-patterned gold and diamond jewellery. Whether you go for a chunky look or for delicate pieces, not only will you be carrying off the latest trend, but you will be doing it with class.
Every person has unique features that set them apart from others. But did you know that choosing
jewellery that matches the shape of your face can accentuate your features and can make you look even
more stunning? Be it earrings, nose pins or maang tikkas, the size and shape and even colour of these
items of jewellery can highlight or tone down your features and boost your confidence and unique
charm. Here’s a quick look at which design and style will match your face and get you a fixed place
under the spotlight wherever you go.
Round faces are as wide as they are long. Those with round faces should go for earrings that contrast
with the roundness and provide an illusion of length and at the same time highlight features like the
eyes and nose. Thin long danglers and necklaces with pointed or geometric pendants will work well to
provide the longer, thinner look. Those who love nose pins can opt for small dainty ones or rings.
Oval faces are wide at the forehead and slightly longer than they are wide. People with oval faces are
probably the luckiest when it comes to jewellery. They can carry off just about any design and style with
panache. However, it would be nice to avoid jewellery that can create a more longish look to the oval
shape. While earrings can help to balance the length of the oval shape, care must be taken in choosing
them. If you’re in the mood for danglers, go for those that are short and fat. Studs and short earrings too
will help highlight your features well. What’s more, hoops and teardrop-shaped earrings also look
awesome on oval faces. When choosing neck pieces, go for shorter ones that stay near your neckline.
Nose pin lovers can go all out with any size or shape you fancy.
A square face has more or less the same width from top to bottom. Since you already have a strong
jawline and cheekbones, choose jewellery that will soften the angular look—but just a tad (we love a
woman with sharp features). So, when choosing studs, go for rounded shapes or teardrop shapes. If you
are looking for danglers, pick thin and long ones over wide and short chandeliers. Hoops are another
classic match to a square face. Longish necklaces can also help to add length to the square face. Wearing
nose pins can also help soften your look in a very attractive way. Like for those with oval faces, any size
and shape should suit a square face too.
A heart-shaped face is broad at the forehead with a sharp chin. To balance out a heart-shaped face, opt
for choker necklaces or necklaces that lie very close to the neckline. For earrings, choose to wear
teardrop earrings or danglers that end just above your chin. This will help fill out the jaw and cheek area
and leave you with a fuller look. Large nose pins can also help add fullness to your face.
The pear-shaped face is the opposite of the heart-shaped face. This means that you have a narrow
forehead and a wider chin or jawline. Your jewellery should ideally soften the jawline and give a fuller
look to the cheekbones. And nothing seems to do this better than thin, long, narrow earrings. Nose pin
fans, go for small-sized ones or rings.
All these options are easily available at any Jos Alukkas store in gold, rose gold and platinum and inlaid
with diamonds, precious and semi-precious stones and enamel work. Also, visit the online store for
latest in jewellery.
When it comes to jewellery, we are sure you know your stones and your styles and your metals quite
well. But how well do you know about the standards and certifications that come with your jewellery?
Here’s some handy microlearning just for you.
Stands for Bureau of Indian Standards
Hallmarking system for gold and silver
Certifies the purity of the metal
Certifies the purity in carat and fineness
Is a part of the hallmark seal
Signifies 91.6 grams of pure 24-karat gold per 100 grams of alloy
Denotes 22-karat divided by 24-karat (22 ÷ 24 = 916)
Stands for Gemological Institute of America
Most reputed diamond certification authority
Developed the 4Cs and the GIA International Diamond Grading System
GIA certificates can be verified online
4 Cs of Diamonds:
o GIA’s color-grading scale for diamonds is the industry standard
o Scale begins with the letter D, representing colourless
o It continues with increasing presence of colour to the letter Z, or light
yellow or brown
o Refers to the absence of inclusions and blemishes
o GIA Clarity Scale contains 11 grades, from flawless (FL) to obvious
o Most diamonds fall into the VS (very slightly included) or SI (slightly
o The 11 grades are Flawless (FL), Internally Flawless (IF), Very, Very Slightly
Included (VVS1 and VVS2), Very Slightly Included (VS1 and VS2), Slightly
Included (SI1 and SI2), and Included (I1, I2, and I3)
o Cut is responsible for a diamond’s fire, sparkle and brilliance
o It is the traditional 58 facets, precisely cut and defined
o The shape of the diamond is often mistaken for its cut
o Round is the most common shape used in diamond jewellery
o All other shapes are known as fancy shapes
o Denotes the weight of the diamond
o One carat is equal to 0.2 grams (the weight of a paperclip)
o Majority of diamonds used in fine jewellery weigh one carat or less
PS. You can get all these details and more from the staff at Jos Alukkas. Every Jos Alukkas showroom has
experienced staff who are willing to help customers understand the jewellery they are paying for. Happy