Loading...

Follow Inhance It Home Staging on Feedspot

Continue with Google
Continue with Facebook
or

Valid

A perfect real estate listing is far and few between, but as a seller you are in control of how a buyer perceives your home. As stagers, there are four main influencers we consider when advising our clients in the best way to present their listing, we call them the “four p’s”. The good news is you have full control over the last two: promotion and presentation. All four factors will determine how fast your listing sells, and how much money you will receive.

Place

For the majority of buyers, a home’s location is the most vital element. We’re not just talking about the city, school district, or proximity to their work, but even down to the property’s location within a neighborhood, or it’s proximity to other houses. Some people are willing to compromise on certain aspects of a home’s location- maybe it’s on the corner lot in a new development and it backs up to a noisy road, but if it’s close to work and their desired school, a buyer may compromise. If you are selling your home, there’s obviously nothing you can do to change the location, but be aware that it will greatly effect the price for better or worse. In the case where the location is a downside, the other three p’s will be even more important to get right.

Price

Although price is usually based on comps, there are other key factors that will effect the overall price of a listing. Foreclosures in the area will drive prices down, as will an over-abundance of inventory. In a “seller’s market” the inventory is low, which causes housing prices to go up (it’s simple supply and demand). When you price your home right and take the necessary steps to effectively market it, you may even instigate a bidding war. Most people will want to reduce the price within two weeks or a month on the market, but before you consider doing so, you may want to re-organize your marketing strategy. Sometimes a price reduction isn’t necessary if you simply correct the other two important factors in selling a home: Promotion and Presentation.

Promotion

Believe it or not, many sellers won’t take effective steps to market their property or make necessary improvements. Make sure your realtor is giving you a list of things to do in order to make your property more appealing to buyers. Take a look at Zillow, you’ll find countless listings that have poor photographs, cluttered rooms, or obvious cosmetic problems; we’ve even seen real estate photos taken by the seller with a camera phone. In today’s internet-savvy market, it’s vital to promote your online listing properly by having good photography and excellent presentation. If your photos don’t stand out among the competition, you won’t get the foot-traffic you’re looking for.

Presentation

This is perhaps the most often overlooked aspect of effectively marketing a real estate listing. As a homeowner, you may be comfortable with outdated finishings, cluttered furnishings, or dark spaces, but to a potential buyer, your home needs to be inviting, warm, bright, and appealing. Once a potential buyer is in the door, a home must sell itself. While studies show that the main reason homes don’t sell is due to the price, the second most common reason is the presentation. In order for a home to be presented in the best possible way, it is essential to stage it.

According to the National Association of Realtors, 29% of sellers’ agents reported an increase of 1% – 5% of the dollar value offered by buyers, in comparison to similar homes. 21% of respondents stated that staging a home increased the dollar value of the home between 6% and 10%. In addition to receiving more value for a home, 39% of sellers’ agents stated that staging a home greatly decreases the amount of time the home is on the market.

At INhance IT! we are firm believers that staging a home is the most important step in selling your home. Why would you leave money on the table or risk your house sitting on the market? Make sure you are presenting and promoting your property in the best possible way to avoid the dreaded price reduction. Get in touch with one of our expert stagers to discuss how we can transform your listing.

The post The Four Most Influential Factors in Selling a Home appeared first on INhance IT! Home Staging.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

A perfect real estate listing is far and few between, but as a seller you are in control of how a buyer perceives your home. As stagers, there are four main influencers we consider when advising our clients in the best way to present their listing, we call them the “four p’s”. The good news is you have full control over the last two: promotion and presentation. All four factors will determine how fast your listing sells, and how much money you will receive.

Place

For the majority of buyers, a home’s location is the most vital element. We’re not just talking about the city, school district, or proximity to their work, but even down to the property’s location within a neighborhood, or it’s proximity to other houses. Some people are willing to compromise on certain aspects of a home’s location- maybe it’s on the corner lot in a new development and it backs up to a noisy road, but if it’s close to work and their desired school, a buyer may compromise. If you are selling your home, there’s obviously nothing you can do to change the location, but be aware that it will greatly effect the price for better or worse. In the case where the location is a downside, the other three p’s will be even more important to get right.

Price

Although price is usually based on comps, there are other key factors that will effect the overall price of a listing. Foreclosures in the area will drive prices down, as will an over-abundance of inventory. In a “seller’s market” the inventory is low, which causes housing prices to go up (it’s simple supply and demand). When you price your home right and take the necessary steps to effectively market it, you may even instigate a bidding war. Most people will want to reduce the price within two weeks or a month on the market, but before you consider doing so, you may want to re-organize your marketing strategy. Sometimes a price reduction isn’t necessary if you simply correct the other two important factors in selling a home: Promotion and Presentation.

Promotion

Believe it or not, many sellers won’t take effective steps to market their property or make necessary improvements. Make sure your realtor is giving you a list of things to do in order to make your property more appealing to buyers. Take a look at Zillow, you’ll find countless listings that have poor photographs, cluttered rooms, or obvious cosmetic problems; we’ve even seen real estate photos taken by the seller with a camera phone. In today’s internet-savvy market, it’s vital to promote your online listing properly by having good photography and excellent presentation. If your photos don’t stand out among the competition, you won’t get the foot-traffic you’re looking for.

Presentation

This is perhaps the most often overlooked aspect of effectively marketing a real estate listing. As a homeowner, you may be comfortable with outdated finishings, cluttered furnishings, or dark spaces, but to a potential buyer, your home needs to be inviting, warm, bright, and appealing. Once a potential buyer is in the door, a home must sell itself. While studies show that the main reason homes don’t sell is due to the price, the second most common reason is the presentation. In order for a home to be presented in the best possible way, it is essential to stage it.

According to the National Association of Realtors, 29% of sellers’ agents reported an increase of 1% – 5% of the dollar value offered by buyers, in comparison to similar homes. 21% of respondents stated that staging a home increased the dollar value of the home between 6% and 10%. In addition to receiving more value for a home, 39% of sellers’ agents stated that staging a home greatly decreases the amount of time the home is on the market.

At INhance IT! we are firm believers that staging a home is the most important step in selling your home. Why would you leave money on the table or risk your house sitting on the market? Make sure you are presenting and promoting your property in the best possible way to avoid the dreaded price reduction. Get in touch with one of our expert stagers to discuss how we can transform your listing.

The post The Four Most Influential Factors in Selling a Home appeared first on INhance IT! Home Staging.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
We realize many of our colleagues already know what RESA is, so this blog is for those interested in RESA, and future clients who would like to know more about our standards here at INhance IT! Home Staging. Whether you are navigating the Home Staging world as an entrepreneur, staging professional, or potential client, RESA […]
Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Not sure what colors to use or how to incorporate them into a cohesive design plan? Here’s some expert decorating tips on how to choose and use color like a pro. 1. Find inspiration in your closet or outdoors Take cues from your closet Can’t decide on a great color scheme to surround yourself with? […]
Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
As professional stagers we are at the forefront of quickly moving properties OFF the market, by getting them sold in record time. We realize that once you build or buy your house there can be an awkward period where it just doesn’t feel like YOURS, yet. Don’t worry, you’re not alone and these tips will […]
Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Did you know, in 2017 Zillow did a study that concluded a higher premium was earned ($1,514) on homes with front doors painted in the range of these 3 specific colors: Navy Blue Dark Grey Charcoal Darker doors catch the eye and allow accents to stand out! Not long ago, we got to experience the […]
Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Ideally a home on the market will always be in “show-ready” condition, poised for the moment a potential buyer stops by view it. If you’re living in a listed property, you know exactly how challenging that can be. If you only have 5 minutes to tidy-up, DO THIS: Kitchens and Bathrooms: These are the rooms […]
Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
When you’re dealing with a small bedroom, there are a few things you can do to visually increase the space without knocking down walls or adding-on. Keep in mind that natural light is your best friend! Raise Curtain rods higher This tiny tweak draws the eye upward giving the impression of higher ceilings. Make sure […]
Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Target, Pottery Barn, Michaels, At Home, and Walmart have all launched new lines! No matter where you live, these hyped up releases are right down the street or just a click away… Michaels Furniture and Home Décor Launched: February 2018 Exclusively Online at michaels.com As the mecca of all things DIY and crafty, it’s safe […]
Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
There are a few key elements involved in creating an inviting outdoor living space. You can easily use these strategies to design a backyard that fits your specific wants and needs. We’ve also added some bonus tips at the end that you might want to incorporate into your design plan. Start with a clean canvas. […]
Read Full Article

Read for later

Articles marked as Favorite are saved for later viewing.
close
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Separate tags by commas
To access this feature, please upgrade your account.
Start your free month
Free Preview