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Information Developers Job board is a dedicated portal for technical writers and professional from similar fields across the globe with a vision to fight unemployment by sharing the information. A community-curated and maintained job board which anyone can use for FREE.

Why this technical writing job board exist-

Apart from traditional job boards like Naukri and Monster many job openings are posted on social media. InfoDev office also receives lots of emails from the employer seeking candidates. This makes the life of job seeker more miserable.

One of the major pain of job hunting is hopping on different websites, portals, social media for searching and submitting a resume.

It is not possible for job seekers to join all the groups of Whatsapp, Slack, Facebook or LinkedIn. If you do not use your social media for a few days chances are that you may miss an important job opening.

So, our endeavour is to aggregate all the scattered job posting on the common platform.

We are fine with the reposting.

Very easy and simple to use- Just in 2 minutes

We exist to help not to collect your resume or email id.

So, we made this platform very simple and easy to use by removing the registration process and giving the opportunity to the job seeker to apply directly not via InfoDev.

If you want to apply for a job,  get a mail id of the employer from the post and apply. We do not collect your mail id or resume typically like other job board.

Yes, we are losing revenue but as stated generating revenue is not our goal. We want to remove the killer feeling of joblessness.

To post a job also you do not need to register in our portal.

So in 2 minutes you can post or apply for a job.

Important- We do not do any kind of verification. So before applying it is recommended do your homework.

Post your First Job
FREE and No registration required
Differentiator in Nutshell
  • Dedicated job portal for technical writers across the globe.
  • This portal is FREE for both employer and candidate.
  • No registration is required for posting or applying for a job. This makes the process hassle-free.
  • InfoDev does not collect your resume or email id.
  • This is spam free.
  • Community members curated and maintained job board.
Your contribution matters

That opening may not from your organization nor of your use but that piece of information can help someone to get the dream job.

A humble request, please take out 2-minute time to post a job daily.

Let’s help each other.

Latest Job Openings

The post 1 Top place to find Technical Writing job and candidates appeared first on Information Developers - Technical writing, Content writing, Blogging Course.

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Startup Guru/ Entrepreneur mentor/ Growth Hacker and many more fancy titles attract my attention when I was trying to find a business mentor for Information Developers Foundation.

When I dig deep, unfortunately, I found most of them has practically no experience in running own venture so It was difficult for me to consider them as a coach for my organization.

Very interesting Incidents-

One day in a Scum gathering in Bangalore I meet my old senior colleague and after a candid conversation, he slipped me his flashy visiting card with big designations- “Agile Coach/Change Agent/ Enterprise growth hacker”.

Curious me, asked him when and how? He replied, after laid off he did CSM training and since then he is providing this growth hacking training.

So, training world is full of educators who never worked in real time or quit the industry way back and providing training.

Let us take this example

Have you ever googled any recipe? For example – if you search what is the ratio of water and flour to make a perfect dough, you will get a result 1:2. But some chefs would write:-its 1:2 but the quantity of water can be little more or less depending on the quality of flour.

That’s the difference between an educator and a practitioner. Minute very minute but that makes the difference.

Practicing technology is different from learning in the classroom. In this blog post, I am going to discuss the reasons, why I personally prefer to learn from practitioners rather than educators or businessman (unless I have to learn business).

This is my hard learned lesson.

I believe we need to develop an ecosystem to bridge the gap between industry practitioner and learners.

Apart from the zeal of learning it is very important whom and how you select your mentors.

The curriculum, fancy website, impressive videos, state-of-art facilities etc can have an advantage but the matter most is who is going to deliver.

Book and curriculum matters but who is delivering matter the most.

Reason no.1

Having the knowledge of a tool or skill and its implementation is what you are taught in a learning session. The concept you get through an educator is exactly the way the guide or the theory refers.

Everything gets clear and, in a review, test you get the highest percentile.

You might be thinking, then why not to learn from them.

The difference is here-

The theory you learn is framed according to a favorable or certain situation that normally you face in an organization.

The case studies are the ones that are frequent to an organization.

What if a unique situation comes before you or you get into another problem.

A practitioner can tell you about those probable problems that you might face.

As he is facing those issues and is well versed with the real-life scenarios he can help you how to think out of the box and deal with a situation.

A theoretical knowledge gives you the base to drive perfectly on a smooth path but practical knowledge equips you with a skill to drive on bumpy roads as well.

Reason no.2

You can do the time estimation of any work more precisely if you are guided by a practitioner.

Forget the mathematics question we used to solve through unitary method. That’s what we learn from an educator.

It’s not that it doesn’t work, but sometimes the conditions are different.

You will have to understand the pressure, the need, the resources, the bugs arising between and the factors influencing your project.

The project development on which the dependency of your project lies should also be kept in mind to make a perfect time estimation.

A practitioner can give you all the minute details that may come your way and the ideas to handle it more precisely.

Reason no.3

Have you ever tried learning a recipe by googling it? There would definitely be a great difference between the taste of the recipe made by a new cook and an experienced one.

The difference is just because of the experience of handling real-life situations. Though the knowledge passed on is the same but doing it with real experiences makes it better.

A practitioner will show you real case studies, let you work on the projects and understand the details.

Learning is always better when we do it ourselves than studying it.

A practitioner is in the active life of facing such situations but an educator is viewing it from the other end. For a better clarity you do not need to mug up the knowledge but to educate yourself.

Reason no.4

 

Cracking the interview is the crucial step you need to clear after any training.

An educator can teach you the knowledge but that is not what exactly is asked in an interview.

Take an example:

For a job of critical responsibility why not a company hire the university topper in the domain but prefer an experienced candidate having years of experience in the domain, and he may not necessarily be the topper.

Just because of the fact that he knows how to deal with real situations, how to handle different resources involved etc.

A practitioner will tell you the interview tricks better because he is facing it regularly himself.

Conclusion

A guess paper can pass you in an exam but to be on top, the concepts should be clear and handy.

A practitioner has a good collection of frequent questions asked in an interview and also the list of hot topics going on in the industry to select the best out of the better applicants.

These four directional reasons are enough to let you think before you finalize your mentor. Compare the difference and learn from where you can be more contemporary, and carved to face any interview with ease.

In nutshell before joining any course talk to your mentor, see his public profiles, work experiences not the fancy marketing materials.

The post Realization of a Mentor: Educator Vs Practitioner appeared first on Information Developers - Technical writing, Content writing, Blogging Course.

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WHAT IS MARKDOWN? 

Markdown is a lightweight mark up language with simple text formatting syntax. It is suitable for organized pieces of content in the web that smoothly converts to clean and structured HTML. It was designed with the explicit intention to be easily readable.

The traditional writing user interfaces cause unnecessary interruptions in the flow of thought process whenever a user has to pause and click their mouse or use complex short-cut keys for writing. Therefore, the advanced writers find it very convenient to apply rich document formatting on the fly seamlessly.

Markdown is extensively used by GitHub .

MARKDOWN FORMATTING SYNTAX

The basics syntax of Markdown is pretty simple.
Here are some of the basic elements often used:

HEADINGS

Use any line as a heading by prefixing with # symbol
Heading 1 is prefixed with one #
Heading 2 is prefixed with two ##
Similarly, Heading 3 with ###
For example:

# Heading 1

HEADING 1

For

## Heading 2

HEADING 2

TEXT

Emphasize texts by using italics, bold or both italics and bold easily, with the help of either asterisks or underscores.
A text can be wrapped up in a single asterisk (*) to make it italics.
It can be wrapped with double asterisk ( ** ) to make it bold.
Or triple asterisk ( *** ) to make it bold and italics.

For italics

*italics*    

For bold

**bold**

For bold and italics

***bold and italics***

LINKS

There are two types of links :

  • Inline links
  • Reference links
INLINE LINKS

Wrap the text to be linked, in a square bracket ’ [ ] ’ , followed by the URL to be linked to in parenthesis ’ ( ) ’ in order to add a link.
i,e [text] followed by (URL)

[Markdown official website](https://daringfireball.net/projects/markdown)
REFERENCE LINKS

As the name implies the reference link is actually a reference to another place in the document.
It is written as [ text ][ xyz ] . Now you can define the link anywhere in the document [ xyz ]: URL

[text][xyz]
[xyz]: URL

IMAGES

The syntax of inserting an image is similar to that of links. The only difference is that you need to prefix an exclamation mark ’ ! ’ in front of text wrapped in square bracket ’ [ ] ’ followed by the URL in parenthesis ’ ( ) ’ .
i.e ![ text ] followed by (URL of image).

![text](URL of image)

For a reference image follow the same pattern as reference links. Images can be inserted in a similar way as reference links by defining it later.

![text][id]
[id]: URL

LISTS

There is two type of lists:

  • Unordered list
  • Ordered list
UNORDERED LIST

To create an unordered bullet list, you need to preface each item in the list with an asterisk ( * ) or (+) or (-). For example:

* Butter
* Bread
* Apples
* Eggs

The Markdown list would be represented by the following bullet points:

  • Butter
  • Bread
  • Apples
  • Eggs

You can also create nested lists by putting four spaces and it will be nested under the line above.

ORDERED LIST

For an ordered list, prefix a number followed by a dot and space, before the text.

  1. Butter
  2. Bread
  3. Apples
  4. Eggs
MANUAL LINE BREAK

End a line with two or more spaces.

HORIZONTAL RULES

Three or more dashes ( – ) or asterisks ( * ) is used to throw-down a quick divider in your article to denote a visual separation between different sections of text.

---

* * *

- - - - 
BLOCKQUOTES

Markdown’s blockquote syntax is useful when a sentence or a paragraph taken from another source, calls to draw a special attention to the reader.

To create a blockquote you have to preface a line with the “greater than” sign ( > ). For example

> Peace begins with a smile.

Peace begins with a smile.

CODE SNIPPETS

If you’re a technical writer, you may want to use example snippets of code to explain your readers a particular syntax. Use a single back-tick ( ` ) around a word in a sentence, to show a quick code snippet.

Example of an inline code snippet.

Similarly, to create code blocks place triple back-ticks ( “` ) before and after the code block. A blank line before and after code blocks makes the raw formatting easier to read.

For Example:

int main(int) {
    std::cout << "Hello World" << std::endl;
    return 0;
    }

AUTOMATIC LINKS
https://gotechwriter.wordpress.com

ESCAPING

Escaping Markdown characters with a back-slash \ allows you to use any characters which might be getting accidentally converted into HTML.
For Example to write * do not convert into italics* literally without appearing in italics:

\* do not convert into italics\*


EMBEDDING HTML
<button >Big Fat Button</button>


Possibly the coolest feature of Markdown is that it also supports plain old HTML. If you find yourself stuck and unable to do what you want in Markdown you can simply write in regular HTML and it will work just fine.

CONVERTING HTML TO MARKDOWN

If you’re just getting into Markdown and you’ve found yourself with a massive back-log of old files which are written in HTML, you might want to convert them to Markdown to make them easier to work with in future.

Here’s a tool by Dom Christie which lets you do that exactly.

BEST MARKDOWN APPS

Here are some of our favorite Markdown editors for Mac, Windows desktop and mobile.

MAC OSX MARKDOWN EDITORS
WINDOWS PC MARKDOWN EDITORS
APPLE IOS MARKDOWN APPS
GOOGLE ANDROID MARKDOWN APPS
PUBLISHING ONLINE WITH MARKDOWN

CONCLUSION

I am sure now your fingers will be flying across the keys to speed up your workflow while you pen your piece of writing. Become a pro by practicing writing with Markdown!

Hope you find the post useful.

Author Biodata

Hi, I am Debina. I am a blogger and a technical writer. I did my engineering in Computer Science and worked with renowned companies. My passion for writing made me connect with a lot of like-minded people across the globe. I love sharing my knowledge and skills on my blog.   https://gotechwriter.wordpress.com

The post MARKDOWN: The Next Big Thing in Technical Writing appeared first on Information Developers - Technical writing, Content writing, Blogging Course.

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 Step-by-Step Guide for writing White Paper

This is a complete guide to enable technical writers to write a white paper that serves its purpose completely.  it can be used by the content writer, freelancer, businesses and entrepreneurs to develop a whitepaper to exhibit their authority and persuade readers in favor of their sale goals.

This is a go-to- resource for the white paper. In this post, we have covered

  1. Introduction and goal to write the white paper
  2. History
  3. Who should publish the white paper
  4. How to write the white paper
  5. Steps for writing the white papThe myth
  6. Myths about the white paper

and downloadable resources.

Introduction and goal to write the white paper:

A white paper is a report with authority that gives information about any complex issue concisely. The real motive of the white paper is to inform the reader about the issue, help them solve a problem and make a decision.

Some more goals for a white paper are:

  1. Selling a product or service
  2. Promoting a technology
  3. Funding a project
  4. Establishing a reputation for expertise

An educative and well-illustrated whitepaper is capable to influence the readers.

One thing which I personally like about writing the white paper is it brings a lot of well-paying clients to me :-). Learn more about freelancing.

History of white paper:

The history of white paper goes back to 1922 when the first white paper was issued in the British Government called Churchill white paper. You may wonder, why this is called a white paper?

The term white paper was derived from the color of the cover of the document.

Who uses white paper:

White papers are used both by Government and business to business marketing.

Let’s explore how: –

Government:

The government uses whitepapers to present their policies to the public and officials inviting their opinions simultaneously. White paper becomes a medium to predict the possible impact of its policies on the general public before turning it legit.

It also helps government discover probable controversies that can arise through a proposed policy.

B 2 B marketing:

Initially, the white paper was considered as a medium of marketing in business.

White papers are used as a promotional content of a product or services with the motive to expand business and attract investors.

They are also used to influence partners, journalists, stakeholders, customers, and analysts. They are also used as a tool to generate sales lead and making business cases.

White papers are a form of content marketing to promote sponsor and increase web traffic. They can influence the decision-making process by pointing out the problems or the discussing the possible solution of a problem.

How to write a white paper?         

A white paper is a document that can have one to five pages describing the problem and the possible solution of a case.

Its composition should include alternatives to meet the client’s marketing need, handling municipal issues, suggesting the use of certain tools for any technical or business processes depending upon the issuing authority whether it is governmental or business.

Before drafting a white paper, things we should keep in mind that is mandatory for creating an ultimate white paper are listed below.

Basic groundwork to be done before writing- Audience Awareness:

The first requirement is to know who your audience is. The educational background, professional needs, the position they hold etc gives you a more relevant picture of what your document should look like. Understanding of audience helps to create a relevant, relatable paper. The convincing method for the suggested solutions would be more understandable to your audience if you have clarity about their needs. Your arguments in favor of a possible solution would be more relatable to them.

Audience proficiency:

It is very necessary to know how expert is your audience about a subject. It will affect the level of complexity of your white paper. The terms you refer to or the situation of example will be highly influenced by the kind of expertise your audience holds.

Writing for the government will be about the policies, for corporate it would be about the budget, profit etc and for technical experts, it can have a lot of technical terms.

Now the writing part-

  • What is the first thing one notice in a document?
How to write the headline of the white paper

You can give it a headline ‘white paper’ but it will definitely attract the attention if it has some title that can hold the eye of the reader.

An old proverb is ‘the first impression is the last impression’.  Your title is the magnet that can compel a reader to dive deep into your content and think about it. Form your title that is relevant and eye-grabbing.

  • Introduce your content to the reader briefly in the opening para. It will give them an idea of why is the problem existing why there is a need to implement different solutions suggested. An illustration of the basic cause of the problem can influence their decision in case of any prior solution is running in the mind of the reader.
  • Spot the problem and illustrate why it is a problem, how did it arise. Give a background reference about the problem.

 

Steps to write a White Paper
  • Who?
  • Why?
  • How?
  • What?

Find out WHO your audience is. When we know to whom we are going to address, half work is done. The tone, the language, terminology, supported facts everything becomes clear and the path ahead becomes easy.

The next mandatory thing to consider is WHY we need to write it. An explanation of the problem should be written to make it easy to identify and understand.

A brief of the history, HOW the problem arose should be described. It creates relevance among the audience.

WHAT is the measures to be taken should be defined.  The solution the company has to offer should be proposed. It would be good if the glossary of terms is provided.

Now you have a basic idea of drafting a white paper. To write an excellent whitepaper follow the flowchart that describes the phases involved.

The whitepaper development process has nine phases. THese phase look similar to the documentation development life cycle.

  1. Assess needs

 

Note down the objectives you want the white paper to accomplish. There may be more than a single goal that has not been documented by the management. Define all the defined and undefined goals in your white paper.

For example, our undefined goal may be of selling the product but we don’t mention it, because a sale-oriented whitepaper can decrease the interest of the reader. An educative whitepaper will automatically generate the need of sale among the audience.

We can also create a doubt about the competitors with our content indirectly.

A defined goal may include the problem-solving ability of the product. We can educate the audience of the technology and base behind it to establish our expertise and credibility.

In other words, we can say that we have to take care of overt goals and covert goals in a white paper.

As stated earlier define and analyze your audience for a better content delivery.

The parameters while analyzing the audience should be as follows:

  • Education
  • Training, experience, and skills
  • Technical awareness

Another important factor is to describe the subject matter.

Subject matter should be described at a high level. Mention all key concept and the important points.

After we are done with the initial framework of description, it’s time to develop strategies.

Developing strategies need to rewind a little what we have done.

  • Review the goal
  • Review the audience analysis to find-

Probable difficulties in understanding

Lack of interest in the subject

Reluctance to acceptance of the conclusion of the white paper.

While developing strategies make a list of content and presentation strategies both. A need assessment worksheet makes the flow of writing easier. Take views on it with the commissioned person and discuss the worksheet before writing the final white paper.

You can modify it according to the need.

  1. PLAN

Planning involves identifying the sales processes and related marketing publications, finding ways to reach the audience, and picking up the right delivery media. You can publish it as a print document, an electronic document, web pages etc.

Here you choose the perfect tools for writing, illustrating and publishing the white paper. If necessary this is the phase to assemble resources and make a team to create the whitepaper.

The need for personnel arise because of these crucial causes:

  • In-depth knowledge of the subject matter is mandatory.
  • Excellent knowledge of the technical aspect is needed to communicate the subject to an audience who is not having an in-depth knowledge of the subject matter.
  • An expert is needed to communicate ideas to make the whitepaper enjoyable to read through designs and graphics page layouts.
  • A writer having marketing and technical writing skill can write easily understandable and saleable white paper.
  • A subject matter expert should be there to clarify all the doubts and explain it.

The next part of the plan is to get the white paper reviewed by reviewers. They will review the need assessments, project plan, content outline, storyboard, and final drafts. Learn more about the review process.

Choose desktop publishing tools to better illustrate and output the whitepaper to deliver media without additional work.

Again, one important factor of whitepaper planning is estimating the cost. The cost includes labor, tools, and publications.

Labor cost is the cost incurred on personnel who will develop the white paper.

Tools you need to develop the whitepaper also contribute to the budget.

Publication cost is the cost of printing, compact disk distribution etc. To minimize the publication budget one needs to talk to the printer about the page size, layout, design, fonts etc.

To finish the work on time, you need to manage your schedule. Prepare a schedule with time assigned to every phase; it will help you to finish your work on time with dedication. Some phases may overlap but they can help the development process going on the estimated time.

The output you get after planning is documented strategies, sales process and related marketing publication, delivery media, team members, reviewers, production tools, costs, and schedules.

  1. Acquire Information

After planning we get a defined route to develop whitepaper.

Now gear up to acquire information from different sources to feed your content in an organized manner.

Gathering information can be done through interviews, brainstorming sessions and research.

Before putting the information into your content analyze the information through general analysis, function analysis, process analysis and content mapping.

The analysis is done to find out how the information collected supports the goal of the whitepaper.

The function of the tools, technologies, product, and services are analyzed.

Through concept mapping, you can structure the ideas you have collected through various means.

Phase four of the development process is about organizing the content.

 

 4) Organize content

 

The first step needed in organizing the content is outlining the content.

It includes choosing the major groups and subgroups of information and balancing their length.

Create a storyboard to persuade your audience to accomplish your goals.

Choose a starting point to create interest in the reader with the help of previous audience analysis.

Order your major topics to create a compelling story. Put these topics on the storyboard.

Use of graphics, headings, subheadings, chart highlighted quotation and sidebars are used to hold the attention of the readers.

Review and get reviewed your storyboard after its done.

  1. Design the look and feel

A white paper page layout should be such that it is easy to convey its message. Designing the look and feel creates a great impact on the reader.

The title page and cover enhances the look and feel of the white paper.

A page layout helps to tell the story.

While designing keep your audience quality in mind.

Choose a page size depending on the delivery media chosen.

Choose the colors but don’t make a background pattern, it can make reading difficult.

In the basic page layout, take care of the headers, footers, and the magazines. The readability should be good and the page should be educative.

In a white paper take care of the line lengths, typefaces, font sizes and leading. People generally tend to read down rather than reading across. Long line length can make reading exhausting.

For printed text a line length of 40 to 80 characters is acceptable but in the computer, it should not exceed 60 characters for a better readability.

Typefaces should have individuality; avoid the ubiquitous Times New Roman and Arial typefaces.

Font size should not be too small, because in the low-resolution computer it will be hard to read.

Leading is the space between lines of text. It should be 2 to 3 points more than the font size.

The design elements such as heading, caption, highlighted quotations, tables, and sidebars help hold the attention of the reader.

Design the title page separately with a subtitle if required and the organization name and logo.

A cover adds elegance and authority. Add company basic information on the back cover such as website, email, contact, address, name, and logo.

Now as you are done with look and feel, create a desktop publishing template. It should be capable of incorporating the page and design layout created by you.

Produce a mock-up to know how the whitepaper will look like. It will give you the opportunity to find where the illustrations are required.

6) Write

 

A review draft is what we get after writing. We illustrate the writing simultaneously.

Start with telling a story that we had sketched in the whitepaper’s storyboard.

Iterative writing builds a relationship in your ideas in a whitepaper. Writing and reviewing each draft will let you analyze and organize new information and illustrate the material.

Educate your audience even if your prime motive is marketing. Persuade your audience through educating them. There is no place for blatant marketing techniques in a white paper.

A clear and direct writing style is needed for a whitepaper. But the prime focus should be on the strong content not the writing style.

Explain concepts clearly keeping in view the knowledge level of your audience.

Define each concept. Each concept should be defined by the same term to avoid confusion.

If using any acronyms spell it when using it for the first time.

Explain to let the audience understand.

Provide examples to support explanations.

Show important processes through graphics.

Demonstrate the business value by analyzing and quantifying the benefits. Show the return on investments and prepare case studies.

Highlight key points and summarize your content.

At the end add the appendix, glossary, and bibliography if needed.

A strong conclusion at the end boosts the quality of the whitepaper.

  1. Illustrate

Illustrating is passing important information visually.

Use the right resolution for the graphics. It depends on the computer display, laser printing and offset printing.

Tell the story visually to grab attention. Show data through charts.

Document the source for your data such as charts and graphics.

Use diagrams and flowchart to show processes. Show sample screens and reports.

 

  1. Review, revise and approve

Review the first draft and then revise it. Now, prepare the final draft. Check if the text and illustrations match.

Review the final draft. Revise it to check the accuracy. Test the content and links.

Take legal and financial approval. Now take approval for publishing it.

9) Publish

Publish the white paper in your preferred delivery media depending upon the type you choose- be it a print document, electronic document or web pages.

Check the output and save your files.

Hurray! Your white paper is ready now.

5 Myths about the White Paper.

Don’t be disappointed by the myths about white paper such as

  1. Business executives don’t read long white papers.
  2. The audience should read the entire whitepaper.
  3. Do not make assumptions about the audience’s knowledge.
  4. Emphasize value rather than features.
  5. Everything on a whitepaper should support goals.
Conclusion:

 

A white paper should be intended to achieve the goals mentioned and hidden in the white paper. Its primary role is to educate the audience to persuade them to accomplish the motive of a whitepaper.  Some excellent white paper examples are given in these clickable links.

http://werbach.com/docs/RadioRevolution.pdf

http://www.tfaoi.org/cm/3cm/3cm310.pdf

http://blogsurvey.backbonemedia.com/blogsurvey/blogsurvey2005.pdf

Follow all the necessary steps to develop a whitepaper that fulfills your organizational goals.

Do you write a white paper? Please share your experience and journey of writing.

If you are looking anything specific and able to find please let us know.

The post 21 Hacks to Write Ridiculously Good White Paper appeared first on Information Developers - Technical writing, Content writing, Blogging Course.

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 Step-by-Step Guide for writing White Paper

This is a complete guide to enable technical writers to write a white paper that serves its purpose completely.  it can be used by the content writer, freelancer, businesses and entrepreneurs to develop a whitepaper to exhibit their authority and persuade readers in favor of their sale goals.

Introduction to the white paper:

A white paper is a report with authority that gives information about any complex issue concisely. The real motive of the white paper is to inform the reader about the issue, help them solve a problem and make a decision.

Some more goals for a white paper are:

  • Selling a product or service
  • Promoting a technology
  • Funding a project
  • Establishing a reputation for expertise

An educative and well-illustrated whitepaper is capable to influence the readers.

History:

The history of white paper goes back to 1922 when the first white paper was issued in the British Government called Churchill white paper. The term white paper was derived from the color of the cover of the document.

Uses:

White papers are used both by Government and business to business marketing.

Let’s explore how: –

Government:

The government uses whitepapers to present their policies to the public and officials inviting their opinions simultaneously. White paper becomes a medium to predict the possible impact of its policies on the general public before turning it legit.

It also helps government discover probable controversies that can arise through a proposed policy.

B 2 B marketing:

Initially, white paper was considered as a medium of marketing in business.

White papers are used as a promotional content of a product or services with the motive to expand business and attract investors.

They are also used to influence partners, journalists, stakeholders, customers, and analysts. They are also used as a tool to generate sales lead and making business cases.

White papers are a form of content marketing to promote sponsor and increase web traffic. They can influence the decision-making process by pointing out the problems or the discussing the possible solution of a problem.

How to write a white paper?         

A white paper is a document that can have one to five pages describing the problem and the possible solution of a case.

Its composition should include alternatives to meet the client’s marketing need, handling municipal issues, suggesting the use of certain tools for any technical or business processes depending upon the issuing authority whether it is governmental or business.

Before drafting a white paper, things we should keep in mind that is mandatory for creating an ultimate white paper is listed below.

Basic groundwork to be done before writing-

Audience Awareness:

The first requirement is to know who your audience is. The educational background, professional needs, the position they hold etc gives you a more relevant picture of what your document should look like. Understanding of audience helps to create a relevant, relatable paper. The convincing method for the suggested solutions would be more understandable to your audience if you have clarity about their needs. Your arguments in favor of a possible solution would be more relatable to them.

Audience proficiency:

It is very necessary to know how expert is your audience about a subject. It will affect the level of complexity of your whitepaper. The terms you refer to or the situation of example will be highly influenced by the kind of expertise your audience holds.

Writing for the government will be about the policies, for corporate it would be about the budget, profit etc and for technical experts, it can have a lot of technical terms.

Now the writing part-

  • What is the first thing one notice in a document?

‘TITLE’

You can give it a headline ‘white paper’ but it will definitely attract the attention if it has some title that can hold the eye of the reader.

An old proverb is ‘the first impression is the last impression’.  Your title is the magnet that can compel a reader to dive deep into your content and think about it. Form your title that is relevant and eye-grabbing.

  • Introduce your content to the reader briefly in the opening para. It will give them an idea of why is the problem existing why there is a need to implement different solutions suggested. An illustration of the basic cause of the problem can influence their decision in case of any prior solution is running in the mind of the reader.
  • Spot the problem and illustrate why it is a problem, how did it arise. Give a background reference about the problem.

 

Steps to write a White Paper

  • Who?
  • Why?
  • How?
  • What?

Find out WHO your audience is. When we know to whom we are going to address, half work is done. The tone, the language, terminology, supported facts everything becomes clear and the path ahead becomes easy.

The next mandatory thing to consider is WHY we need to write it. An explanation of the problem should be written to make it easy to identify and understand.

A brief of the history, HOW the problem arose should be described. It creates relevance among the audience.

WHAT is the measures to be taken should be defined.  The solution the company has to offer should be proposed. It would be good if the glossary of terms is provided.

Now you have a basic idea of drafting a white paper. To write an excellent whitepaper follow the flowchart that describes the phases involved.

The whitepaper development process has nine phases.

  1. Assess needs

 

Note down the objectives you want the white paper to accomplish. There may be more than a single goal that has not been documented by the management. Define all the defined and undefined goals in your white paper.

For example, our undefined goal may be of selling the product but we don’t mention it, because a sale-oriented whitepaper can decrease the interest of the reader. An educative whitepaper will automatically generate the need of sale among the audience.

We can also create a doubt about the competitors with our content indirectly.

A defined goal may include the problem-solving ability of the product. We can educate the audience of the technology and base behind it to establish our expertise and credibility.

In other words, we can say that we have to take care of overt goals and covert goals in a white paper.

As stated earlier define and analyze your audience for a better content delivery.

The parameters while analyzing the audience should be as follows:

Education

Training, experience, and skills

Technical awareness

Another important factor is to describe the subject matter.

Subject matter should be described at a high level. Mention all key concept and the important points.

After we are done with the initial framework of description, it’s time to develop strategies.

Developing strategies needs to rewind a little what we have done.

  • Review the goal
  • Review the audience analysis to find-

Probable difficulties in understanding

Lack of interest in subject

Reluctance to acceptance of the conclusion of the white paper.

While developing strategies make a list of content and presentation strategies both. A need assessment worksheet makes the flow of writing easier. Take views on it with the commissioned person and discuss the worksheet before writing the final white paper.

You can modify it according to the need.

Now the second phase is to plan.

  1. PLAN

Planning involves identifying the sales processes and related marketing publications, finding ways to reach the audience, and picking up the right delivery media. You can publish it as print document, an electronic document, web pages etc.

Here you choose the perfect tools for writing, illustrating and publishing the white paper. If necessary this is the phase to assemble resources and make a team to create the whitepaper.

Need of personnel arise because of these crucial causes:

  • In depth knowledge of the subject matter is mandatory.
  • Excellent knowledge of the technical aspect is needed to communicate the subject to an audience who is not having an in depth knowledge of the subject matter.
  • An expert is needed to communicate ideas to make the whitepaper enjoyable to read through designs and graphic page layouts.
  • A writer having marketing and technical writing skill can write easily understandable and saleable white paper.
  • A subject matter expert should be there to clarify all the doubts and explain it.

The next part of plan is to get the whitepaper reviewed by reviewers. They will review the need assessments, project plan, content outline, storyboard and final drafts.

Choose desktop publishing tools to better illustrate and output the whitepaper to deliver media without additional work.

Again, one important factor of whitepaper planning is estimating the cost. The cost includes labour, tools and publications.

Labour cost is the cost incurred on personnel who will develop the white paper.

Tools you need to develop the whitepaper also contribute to the budget.

Publication cost is the cost of printing, compact disk distribution etc. To minimize the publication budget one needs to talk to the printer about the page size, layout, design, fonts etc.

To finish the work on time, you need to manage your schedule. Prepare a schedule with time assigned to every phase; it will help you to finish your work on time with dedication. Some phases may overlap but they can help the development process going on the estimated time.

The output you get after planning is documented strategies, sales process and related marketing publication, delivery media, team members, reviewers, production tools, costs and schedules.

  1. Acquire Information:

After planning we get a defined route to develop whitepaper.

Now gear up to acquire information from different sources to feed your content in an organized manner.

Gathering information can be done through interviews, brainstorming sessions and research.

Before putting the information inside your content analyze the information through general analysis, function analysis, process analysis and content mapping.

Analysis is done to find out how the information collected supports the goal of the whitepaper.

Function of the tools, technologies, product and services are analyzed.

Through concept mapping you can structure the ideas you have collected through various means.

Phase four of the development process is about organizing the content.

 

 

  1. Organize content

 

First step needed in organizing the content is outlining the content.

It includes choosing the major groups and subgroups of information and balancing their length.

Create a storyboard to persuade your audience to accomplish your goals.

Choose a starting point to create interest in the reader with the help of previous audience analysis.

Order your major topics to create a compelling story. Put these topics on the storyboard.

Use of graphics, headings, subheadings, chart highlighted quotation and sidebars are used to hold the attention of the readers.

Review and get reviewed your storyboard after its done.

  1. Design the look and feel

A white paper page layout should be such that it is easy to convey its message. Designing the look and feel creates a great impact on the reader.

The title page and cover enhances the look and feel of whitepaper.

A page layout helps to tell the story.

While designing keep your audience quality in mind.

Choose a page size depending on the delivery media chosen.

Choose the colours but don’t make a background pattern, it can make reading difficult.

In the basic page layout, take care of the headers, footers and the magazines. The readability should be good and the page should be educative.

In a whitepaper take care of the line lengths, typefaces, font sizes and leading. People generally tend to read down rather than reading across. Long line length can make reading exhausting.

For printed text a line length of 40 to 80 characters is acceptable but in computer it should not exceed 60 characters for a better readability.

Typefaces should have individuality; avoid the ubiquitous Times New Roman and Arial typefaces.

Font size should not be too small, because in low resolution computer it will be hard to read.

Leading is the space between lines of text. It should be 2 to 3 points more than the font size.

The design elements such as heading, caption, highlighted quotations, tables and sidebars help hold attention of the reader.

Design the title page separately with a sub title if required and the organisation name and logo.

A cover adds elegance and authority. Add company basic information on the back cover such as website, email, contact, address, name and logo.

Now as you are done with look and feel, create a desktop publishing template. It should be capable of incorporating the page and design layout created by you.

Produce a mock up to know how the whitepaper will look like. It will give you the opportunity to find where the illustrations are required.

  1. Write

 

A review draft is what we get after writing. We illustrate the writing simultaneously.

Start with telling a story that we had sketched on the whitepaper’s storyboard.

Iterative writing builds relationship in your ideas in a whitepaper. Writing and reviewing each draft will let you analyze and organize new information and illustrate the material.

Educate your audience even if your prime motive is marketing. Persuade your audience through educating them. There is no place for blatant marketing techniques in a white paper.

A clear and direct writing style is needed for a whitepaper. But the prime focus should be on the strong content not the writing style.

Explain concepts clearly keeping in view the knowledge level of your audience.

Define each concept. Each concept should be defined by the same term to avoid confusion.

If using any acronyms spell it when using it for the first time.

Explain to let the audience understand.

Provide examples to support explanations.

Show important processes through graphics.

Demonstrate the business value by analyzing and quantifying the benefits. Show the return on investments and prepare case studies.

Highlight key points and summarize your content.

At the end add the appendix, glossary and bibliography if needed.

A strong conclusion at the end boosts the quality of the whitepaper.

  1. Illustrate

Illustrating is passing important information visually.

Use right resolution for the graphics. It depends on the computer display, laser printing and offset printing.

Tell the story visually to grab attention. Show data through charts.

Document the source for your data such as charts and graphics.

Use diagrams and flow chart to show processes. Show sample screens and reports.

 

  1. Review, revise and approve

Review the first draft and then revise it. Now, prepare the final draft. Check if the text and illustrations match.

Review the final draft. Revise it to check the accuracy. Test the content and links.

Take legal and financial approval. Now take approval for publishing it.

  1. Publish

Publish the white paper in your preferred delivery media depending upon the type you choose- be it print document, electronic document or web pages.

Check the output and save your files.

Hurray! Your white paper is ready now.

Don’t be disappointed by the myths about white paper such as

  • Business executives don’t read long white papers.
  • Audience should read the entire whitepaper.
  • Do not make assumptions about the audience’s knowledge.
  • Emphasize value rather than features.
  • Everything on a whitepaper should support goals.

Conclusion:

 

A white paper should be intended to achieve the goals mentioned and hidden in the white paper. Its primary role is to educate the audience to persuade them to accomplish the motive of a whitepaper.  Some excellent white paper examples are given in these clickable links.

http://werbach.com/docs/RadioRevolution.pdf

http://www.tfaoi.org/cm/3cm/3cm310.pdf

http://blogsurvey.backbonemedia.com/blogsurvey/blogsurvey2005.pdf

Follow all the necessary steps to develop a whitepaper that fulfills your organizational goals.

The post 21 Hacks to Write Ridiculously Good White Paper appeared first on Information Developers - Technical writing, Content writing, Blogging Course.

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Alternate Career Path for Technical Writers

You will agree that there is no doubt that technical writing is a lucrative career with handsome payouts but there comes the point of saturation, from where you need to grow and extend your area of expertise.

Reality is this is not the case of only technical writers, in fact, this is the scenario in almost all the profession excluding movie and politics.

In the professional journey, you have acquired a lot of new skills like people management, facilitation of meeting, project management, listening, usability, content marketing which can help you to bag a new career which you dream to do.

Let us face it:

Generally, after around ten years of experience as a technical writer professionals start looking out for more options where they can excel in their career path.

Working as a technical writer makes them efficient enough to understand technologies as well as working in a team and managing it.

Learning never ends, and knowledge never goes in vain.

Here is something for you.

In this blog post, five best career transition position from the technical writer is discussed.

How we prepared the list and why we are saying them best?

Here is the fact:

Interviewed the technical communicators who switched career.

Salary was also one of the parameters. We make sure average salary should be equal to or more than tech writers of similar experience group.

In the first Information Developers Conclave, our theme was Transformation many ideas came from that conclave.

Before finalizing the list, we have considered the skills generally intermediate technical writers (4-18 years of experience) acquired during the job.

Listed those core competency and mapped with other career options.

Secondary skills which tech writers acquire on the jobs:

  1. Interviewing skill
  2. Information gathering skill
  3. Co-ordinating skill
  4. Meeting facilitation skill
  5. People management
  6. Domain knowledge
  7. Testing/QA
  8. Product knowledge
  9. Planning and management skill
  10. Communication skill

Have a sneak peek and decide yourself what suits you.

 

Program Manager:

Stop!

If you are confusing a program manager with a project manager. A program manager manages a program that may include more than one project.

A program manager’s job is to plan and govern a program. He is also responsible for the successful completion of the product /outcome of the program.

The nature of his job is mostly operational so he must possess both knowledge and managerial skills. Practical experiences help him manage and understand the program.

 

Job Responsibility of a Program Manager:

Let’s be specific about the roles played by a program manager.

  1. He is responsible for doing daily program management from the launch to completion of any program.
  1. He is responsible for defining the rules and regulations to the span of control.
  1. He plans and keeps a check on the execution of it in a program.
  1. To manage the program budget also comes under the eye of a program manager.
  1. He also does the risk management and finds alternative solutions to it.
  1. In a program the number of the project involved are interdependent, a program manager is responsible for the coordination.
  1. A program manager also manages the resources across all the projects in a program.
  1. Initial program documentation is also managed by him.
  1. Being the program manager, he is responsible for the communication with stakeholders.

 

Must have skills for a program manager:

A program manager is a responsible position in an organization, so it becomes mandatory to have some necessary skills crucial for this job.

  1. He should have excellent leadership and managerial skill.
  2. As he manages resources, he should have a good knowledge of the resource allocation process.
  3. To cope up with risk management, he should have an innovative mind to find multidirectional solutions.
  4. To make a program cost-effective, he should know about budgeting.
  5. The objective of the program should be well understood by a program manager.
  6. He must have a positive approach towards the resources in a program for creating a better working environment.
  7. He also needs to be aware of the tricks and techniques of program and project management.
Salary of a Program Manager:

Seeing the responsibilities and skills required for a program manager, if you are wondering what to do, it’s time to rejoice.

The salary they draw is enough to cover up the investment they do in their profession. Take a look at the survey-

An average salary of more than 21 lakh/annum is what they draw in India.

It also varies according to the country you are working in. In the U.S the average salary of a program manager is 1, 27,445 USD.

Start working on the skills required now, if you think you can move in the direction of a technical writer to a program manager.

You can contact Alok Sharma and Madhumita Sharma for the transition to the program manager.

Business Analyst:

Next most sought career opportunity for the technical writer is – Business Analyst.

As per the name suggest they are the one who analyses a business and recommends necessary changes to make the business cost effective.

They work as a bridge between the organization and its IT needs. Not only this, but they are also involved in the documentation of processes in a business and the business model.

Analyzing a business also includes the analysis of risk and after effects of it.  This makes the job of a business analyst of great responsibility.

They determine the requirements of a project to optimize the budget and make it cost effective.

They also need to communicate the requirements, and the necessary changes recommended to the partner, stakeholder facilitator, etc.

Job Description of a business analyst:
  1. They are involved in the planning and monitoring of business to analyze it better.
  2. They find out the requirements and communicate it in a simplified and translated way for a better understanding.
  3. They analyze the risk involved and the possible solutions.
  4. They minimize the budget to increase profit.
Skills required:
  1. First and the most important skill required is a good verbal and written communication skill. It helps them to convince the organization and stakeholders to make the necessary changes for the business to run more efficiently.
  1. He should be diplomatic as he will have to convince the people involved in the business.
  1. He must have an analytical mind and a problem-solving approach.
  1. He should have the capability to understand and respond to the need of stakeholders.
  1. As he is a part of business planning, he must know the modeling techniques to create a business model.
  1. He should have leadership qualities to keep his views firmly before the partners and stakeholders.
  1. He should know about budgeting.
Salary:

 

Now the most awaited query about business analyst- SALARY.

In India, the average salary of a business analyst is 8, 86,971 per year.  Salary depends on the experience and country you are working in.

Recommended Organization

You can join the professional association of Business analyst (IIBA).

UX Designer

UX designers are responsible for the experience of a user. They are concerned with the overall feel of the product. They lay a path to ensure a systematic flow of the product.

They observe the behavior of people by user tests because they are committed to providing a better user experience to a new user.

To provide a fantastic user experience they use few tools to create a particular design namely Photoshop, Sketch, Illustrator, Fireworks, In vision.

The end product that we get from a UX designer is Storyboards, Sitemap, wireframes of the screen, etc.

Job Description of a UX designer

Common job responsibilities are:

  1. Defining the interaction models, UI specification and user task flows.
  1. Developing and maintaining design wireframes, mockups, and similar specifications
  1. Communicating experience from initial to the last step, screen designs and interaction models with stake holders.
  1. Making the customer journey map.
Skills required for a UX designer

A set of expertise is needed to become an efficient UX designer, and few of them are already a technical writer, and it makes them easy to move in this field.

  • UX research – Research skills are mandatory because it gives us the eyes to see the things that make the user experience better.
  • UX writing- this skill is used to help customer interact with the product by guiding them through crafted UI copy.
  • Interaction design- it is the designing of interactive digital products or the model of the interaction between user and products.
  • User empathy- A product can better interact if it has a user-centered design approach. User empathy lets a UX designer look at a product from the eye of a new customer. It can help him to develop a better design.
  • Coding- coding helps to play with the computer such as creating computer software, games, apps website. It helps to design the map that a UX designer conceives in his mind.
  • Visual communication- visual communication helps to give form to our ideas that can be visualized by others too. It is a combination of visual art and technology to communicate.
  • Collaboration- UX designing is not a cup of tea for a single person. A UX designer needs to collaborate with designer and developers to create user-friendly software.
  • Wireframing- UX designer should know wireframing and UI prototyping analysis. They must know about the number percentage ratio.
Salary-

An average salary nearing to 8.5lpa is good enough to move in the field of UX designing.  Again, to be noted, it is flexible with the place you are working in.

Recommended Organization

Information Developers Foundation recommends Interaction Design Foundation for UX career development and UX design course.

Scrum Master/Agile coach

No, you are not going to be a professor!

In the pursuit of making things easy and agile, to hit the goal on time, in an organization, the agile methodology was introduced.

Scrum is one of the methodologies that follow agile principles and manages the process of information exchange. They allow making changes in the team and self-organize it for better results.

Scrum means “restart the game”.

Although he is the coach to manage processes, he is not responsible for the scrum. It is the whole team and the project leader who is accountable for the result.

The scrum master is a job of great responsibility because he is a change agent.

Job Responsibility of a Scrum master
  1. They help the team to finish a specific task in the given time (sprint) that is set for it.
  1. In the daily scrum, they help the team to achieve the set goal by staying focused and follow the set rules for the daily scrum on which they have agreed unanimously.
  1. They protect the team from outside distractions.
  1. He accelerates the process through his leadership and motivational skills.
Skills a Scrum master should posses
  • He should have the capability to do the resolution of conflicts within a team. For that, he should implement scrum values in a team.
  • Facilitate Agile estimation and planning meeting.
  • He should know how to coach agile practices.
  • He should know to establish a proper communication channel.
  • He should have the knack to protect his team from distractions and interference.
  • Servant Leadership skill is a must to let the team follow the scrum process.

Salary

 

They draw a handsome salary – an average of nearly 12lpa.  In the United States, the average salary is $88171.

Recommended Organization

For technical writers world, the first course about agile technical communicators is conducted by Information Developers Foundation. More than 500 senior technical communicators have completed the certification,

You can learn more about it.

IF you want to be Scrum Master we commend to join the course from

the iZenBridge. If you want to do the course from iZenBridge, get a discount coupon from us. You can get upto INR 2000-3000.

Automation Tester

Test automation is used to control the execution of tests and comparing the results with the expected result with the help of specific software tools. An automation tester performs these tasks.

The job description of an automation tester

An automation tester needs to co-ordinate with the team involved in the development of a product for the delivery of a stable result.

They execute test automation through Lab view, Python, hardware and software tools.

They estimate the test in coordination for work activities.

They also have to be a part of the product designing so that the end product passes the tests and meet the criteria of the desired result.

They verify bug fixes and record the test results.

An automation tester prepares a software defect tracking and passes on the entire project release itinerary to the stakeholders.

Skills needed to be an automation tester
  • As a tester, he needs to know how to deal with troubleshooting.
  • Knowledge of coding and scripting is a must.
  • Automation tester should have a broad knowledge of the development process of software like SDLC and Agile.
  • Should know the configuration management software experience.
Salary

A good experience always attracts a better salary in any field. An average salary of automation tester is given below

Sometimes they are also called senior quality assurance as they are responsible for maintaining the quality of a product by testing it.

Conclusion

There are more career options other than these five explained above. After an experience of about ten years, these are the major fields where a technical writer can move. All these fields need the basic skills that a technical writer possesses, and so it becomes easy to move ahead with these professions.

It is now your turn to share the profile of your friend who changed career to some other field from technical writer.

The post Best Alternate Career Options for Technical Writers in the Current Scenario appeared first on Information Developers - Technical writing, Content writing, Blogging Course.

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Learn business communication from basic

I’ve developed and designed this guide for beginners to learn business communication step by step similar to the Definitive guide to become a content writer.

My single goal is to answer all the basic questions you (might) have regarding learning business communication skills as a beginner.

I tried to cover all the relevant topics – from the basic definitions to the type, process. ways, 7cs, and the importance of communication in this guide.

Are you ready to learn business communication?

If you are into business communication from some time reading this article will refresh your concepts and do not forget to add your valuable inputs in the comment sections which you think can add value to readers.

Let’s do it.

  1. What is business communication?
  2. Types of business communication
  3. The process of business communication
  4. Ways of business communication
  5. 7cs of effective business communication
  6. Why is it important

For any business to survive, it becomes vital to pass on the correct information within and outside the organization at every level. Here comes the role of business communication.

What is business communication?

Sharing and transferring information within the organization and outside for the organizational functioning and profit is called business communication.

In a business, information is passed on every level for the proper functioning of organization. Any misleading, confusing, or ambiguous message can cause damage to the whole system and affect the profit and harmony of the system.

A good business communication is the spine of any business.

Communication is not unidirectional in a business. It happens between the employee and the boss, one business to other business, business to stakeholders, business to banks, business to customer or consumer, interdepartmental etc. It is a vital part of the administrative regulation.

A business communication should be good enough to pass on the right information to the right place at the right time to the right person to optimize the desired profit.

Let’s understand it in detail.

Types of business communication Business to Business communication:

Understand it with an example.

Raju owns an online garment shop. To ship his goods from the warehouse to the customer he takes the service of a courier facility. Now the communication between these two is between two businesses.

This type of business to business communication is necessary to strengthen the ground of any business.

It is very necessary for ‘Raju’ to pass on the correct information to the courier facility for the timely delivery of the bought product on the correct address provided by the customer.

If the communication is clear these two businesses can mutually benefit each other and grow over a period strengthening each other.

Business to Employee:

This kind of communication is done in a downward direction. Top management communicates to its subordinate in a downward hierarchy.

Company’s goals and important changes are conveyed through this communication. These are more of a directive kind of communication where what to follow is conveyed.

A clear communication motivates the employee and brings in clarity to take a move towards achieving the goal.

Employee to Business:

This type of communication moves in the upward direction that is from employee to the top management.

These are more of the informative kind where reports are forwarded and the problems hindering the move are conveyed to the top management.

The requirements to achieve the goal are put before the top management.

An effective communication let the top management realize the situation better and accordingly they act for the solution.

Interdepartmental:

This kind of communication can be called as lateral communication. It happens among employees.  It can be between same or different departments. It can be regarding the processes, the plan of action etc.

Apart from that communication with the vendors, stakeholders also come under the business communication category. 

The process of business communication 

After the formation of the message and until it is decoded by the receiver, barriers to communication are there, called noise.

It is the hindrance that hampers the communication process to complete successfully. Due to this sometimes the message is not received or interpreted wrongly.

Let’s discuss the process little descriptively.

The process of Business Communication Sender:

He conceives an idea that he wants to share with the receiver. He is the generator of the message. He is the initiator of the communication process.

Encoding:

Transformation of the information into the message is called encoding. It is giving a form to the idea one wants to pass on to others. It can be done through numeric, alphabets, signs, symbols, or a combination to give the idea a proper form that can be understood by the receiver.

Encoding should be done carefully so that all the information fed is correct and exactly conveys the original idea to be sent. While encoding one should also keep in mind who is the receiver, it helps in choosing the correct format, tone, and understanding level of the content of the message.

Encoding of the message has a great impact of the encoder that is the sender’s background, his skill set, language proficiency, knowledge, and understanding.

Message:

It is the proper body of message prepared after the encoding process. It is the actual form in which the message will move further in the communication process. It can be verbal, written or symbolic.

Channel:

For any message to move from sender to receiver a proper medium is necessary, it is called a channel.

The message can be sent through SMS, call, mail, video, audio, conferencing, courier, fax, etc.

A proper channel helps send the message unaltered to the receiver. Barriers to the communication may create a problem sometimes in form of network issues, natural calamities, accidental damage etc.

Receiver:

He is the person intended to receive the message. He receives the message and tries to understand the message in its original spirit.

Decoding:

The receiver now decodes the message to understand the instruction or information shared by the sender. The process of apprehending the message is called decoding.

It also depends upon the background, knowledge, and skill of the receiver.

Feedback:

It is a very important part of communication because it makes sure whether the message was received or not. It also helps to know whether the message was apprehended in its original sense and understood by the receiver in the same way the sender wanted to convey.

When we are aware of the process of communication, it becomes necessary to know the types of communication that occur in business.

Ways of communication

How we communicate is also an important factor to determine how effective the communication is. It can be verbal, written and symbolic.

Verbal:

Any oral communication comes under the verbal communication.  In businesses, meetings are an example of verbal communication.

Barriers to this kind of communication can be the missing part of set instructions, as it is not documented.

Over the time confusion may creep in as there is no record of the message conveyed or the information passed on.

Apart from this, it is the easiest way of communication, less time consuming and we can pass information in real time.  We can immediately get the feedback too.

Written:

Written communication is the interaction between written words. It can be in the form of

  1. circulars
  2. mails
  3. letter
  4. proposals
  5. brochure
  6. reports
  7. bulletin
  8. instant messages
  9. telegram
  10. fax etc

In this type of communication, we need not call or travel to meet face to face to communicate, so it is cost effective. Through an e-mail, we can communicate to any corner of the world.

It can be kept as a proof in case of any dispute.

There is no chance of forgetting the instructions as we can always refer to what has been conveyed.

Written communication can be easily done in case of a communication between one and many.

Though having lots of benefits there are few loopholes in this method too. There is a scope of a security breach and privacy leak because everything is on paper.

In a high-security organization, it becomes crucial to maintain the safety of files and documents and maintain an antitheft framework.

Symbolic:

These kinds of communication are done through signs and symbols and are limited to highly confidential data. It needs decoding and difficult to understand.

For a high-quality conversation, we should adhere to some principles called the seven C’s of communication.

Learn business communication 7 C’s

This 7 C’s of communication is the key to have an effective communication be it a normal or business communication.

7 Cs of Business Communication

Let’s discuss in brief the points mentioned in the above picture.

  • Completeness:

A complete message leaves no room for assumptions and hence saves it from the possible distortion of the message due to ambiguity.

  • Concreteness:

Clear, specific and supported with facts communication is a concrete communication. A concrete communication let not the confusion creep in.

  • Conciseness:

A communication that has no extra words making it verbose comes under the category of good communication. A lengthy talk or document creates boredom and people try to skip it reading or prefer to screen it only. This may let the important information filter out leaving the purpose of communication unsolved. A brief but full of facts message grab attention and is easy to comprehend.

  • Courtesy:

Courtesy in a communication adds value to the communication as it becomes easy to connect. It gives positivity, builds goodwill and creates interest in any communication.

  • Clarity:

Clarity is one of the most important factors of any communication. If there is clarity, the communication becomes interesting and there is no chance of assumptions. Clarity should be in the speaker or senders thought as well, because then only he can convey the message in the best possible manner so that it can be perceived as received and in its original spirit.

 

  • Consideration:

For being considerate in your communication it is necessary to know your audience. When we empathize we connect better and the message conveyed is perceived in its true senses.

By knowing the level of the audience, its background, and skills we can customize the tone, language, and choices of words in the message.

A message customized as per the receiver is well perceived and reciprocated.

It also boosts the morale in any business as the message does not surpass over the mind. It is easy to understand and generates confidence among the employees.

  • Correctness:

Correct information is always well received and understood. It negates any chance of ambiguity and confusion.

Correction should not be limited to grammar only.

A good communication must have verifiable data and facts in the communication. Correct message generates interest and makes it easier for the receiver to perceive what has been instructed or informed.

To know more about seven C’s of a good communication go through our blog “Unraveling secrets of good communication”.

Why is business communication important?

 

A good communication is the spine of any business. A business revolves around communicating in a multi-directional way.

A communication can be a pyramid (Management to the employee), inverted pyramid (employee to management), lateral (interdepartmental), business to business or business to stakeholders etc.

In that case, a good communication helps to grow a business as it creates a goodwill, builds a relationship and creates harmony among the employees.

An organization that has a good communication framework benefits in a lot more ways than can we think.

It generates confidence in its employees and they feel free to share if any innovative idea comes into their mind.

To every problem, a solution can come from anyone without fear of getting rejected right away.

This makes the company filter out the right ideas for the benefit of business. Confident employees work enthusiastically and increase the productivity.

A good communication also optimizes the efficiency of organizational human resources and the harmony makes it a better place to work.

To conclude it can be said that a better communication is the best way to optimize the organizational functioning and maximize the output.

The post The Definitive Guide to Business Communication appeared first on Information Developers - Technical writing, Content writing, Blogging Course.

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 Learn to love yourself?

Am I enough for myself? Or am I enough for the family? Or anyone?

I don’t know about guys but as a girl after a certain age, we get insecurities on every relatable topic.

Someday I find myself criticizing myself more than I deserve and end up feeling intensely low to the ground. It crushes me every bit of positive thought which eventually leads to depression.

Is it the age effect or its that you are not content with what you have?

A study has proven that depression kicks in twice in women than in a man. But we are not here to talk about depression, it’s only the after effect. The main topic is how much content are you for yourself.

People start respecting you when you respect yourself. As a woman, I feel the first and foremost reason is believing in yourself. As an individual, you should at least believe in yourself. When you know that you could be able to do something without being assisted or judged, believe in that. If you are not going to believe in yourself don’t expect somebody else to do so. Start believing and see the wonders.

The second,

Speak for yourself.

I was in my first job, I was foreign to the word “racism” and its effect, but never have I imagined that the discrimination still exists.

At first, it all seemed funny for their childish mentality, but gradually it grew into something that was not at all tolerable, at least for me. Have you ever imagined how many reasons can a person point out for the sake of racism, can you? Well, I can, when you are targeted for something so inhuman it’s for who you are in whole. What you eat, the way you eat, where you eat, with whom you eat, every possible question related to it.

I was a coward to not act anything and keep shut. This is the hardest regret I will engrave in my heart till I stop breathing. Have I spoke up for myself, everything would have been different.

I would not have any regret. Speaking for yourself when needed is a brave act to let those people know that you won’t tolerate the shit they are about to puke out.

There are numerous points but keeping it short and brief is cool. Less boring perhaps.

The last point I wanted to let you know is where ever you are, whatever job you do, how much busy your schedules are, taking care of yourself is a priority.

Go read a good book, eat good food, listen to good music, taking a long hot bath is some from many ways to treat yourself.

Don’t mess yourself up for anyone. Taking care of yourself is a therapy you are giving to yourself.

Why cry over a short relationship which never meant to happen, don’t feel disappointed when you can’t make things happen your way.

Initially, whatever happens, it happens for a reason. Give yourself a break when things don’t work out. Breath. Store energy. Start again.

As a saying goes,

Life is short to be unhappy.

Feeling content with yourself is not realized by many as overcoming the complications of insecurity, low esteem, lack of confidence, the list goes on, is undoubtedly hard but if you dare to live differently than its worth a try.

The post Are you content of yourself? appeared first on Information Developers - Technical writing, Content writing, Blogging Course.

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