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There are a variety of opinions surrounding the actual definition of content marketing. Essentially, though, content marketing aims to create and distribute content that provides value to the reader. To accomplish this goal, the content must not only be relevant to what the reader is looking for but it must be engaging as well. The
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The post Why Creating Buyer Personas Is Crucial In Improving Content Engagement appeared first on IGW.

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If you struggle with content marketing lead generation, there’s no reason to feel alone. In 2017, the top marketing priority for 70% of businesses was generating leads and converting them into customers. Perhaps it’s a top priority because it’s such a difficult thing to accomplish. There are a few tips and tricks you can follow to make
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The post 4 Surefire Ways To Generate Leads Without Breaking Bank appeared first on IGW.

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According to iMPACT, 55% of B2B companies’ annual budgets are directed toward content creation. A major cause of this devotion to inbound marketing is due to the fact that inbound leads cost less than outbound leads. In fact, they cost 61% less. And when compared to traditional marketing methods, inbound marketing results in three times
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The post What Does Effective Inbound Marketing Cost? appeared first on IGW.

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You’ve got a lot of content and you’ve distributed it through a variety of platforms. From blog postings to landing pages to social media status updates, your content is everywhere and your brand is really starting to get noticed. Now you need to measure which pieces of content are working and which ones aren’t. If
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The post Measuring Content Engagement: A Guide On What To Track (and What Not To) appeared first on IGW.

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Inbound and outbound content marketing is crucial to the success of any company. Many traditional forms of advertising are dead and gone and in their place is content marketing, which engages the consumer rather than pointing a finger at them, making them feel they are being forced or persuaded to purchase a product. Content marketing tells and
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The post How Content Marketing Can Help Build Your Business From The Ground Up appeared first on IGW.

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The better the quality of the lead, the higher your conversion rate. With that being said, many marketers still put too much emphasis on quantity of leads over quality. It doesn’t matter if your marketing efforts attract 150 leads per month. If they aren’t quality leads, you aren’t going to convert many of them. Let’s take a
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The post 7 Ways You Can Improve Inbound Lead Quality For Higher Conversion appeared first on IGW.

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In 2016, 37 percent of marketers stated visual marketing fueled their lead generating campaigns. Visual content is crucial to marketing because consumers only remember 10 percent of what they hear within three days after hearing it. When this information is paired with visual content, though, they remember 65 percent. Did you know putting the term
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The post How To Generate Leads Through Visual Content Marketing appeared first on IGW.

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You probably already know that marketing comes in a variety of forms. But did you know it comes in thousands of forms? That’s right. Any and everything we see around us is content. Whether it be an ad on a billboard or a social media promotional post, content marketing takes place everywhere. The key to tapping
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The post Visual Content Marketing: Here’s What To Expect In 2018 appeared first on IGW.

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  When search engines provide their results for searches, websites are listed according to the quality of the content they provide. To improve a site’s ranking, it will need to have high quality backlinks. The more high quality backlinks a site has, the more important it looks to search engines, thus earning it a high ranking on
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The post How To Get High Quality Backlinks Through Content Marketing appeared first on IGW.

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When it comes to content marketing, there is no denying that the use of infographics is revolutionizing the online world. In fact, an infographic is 30 times more likely to grab and hold the attention of readers than content that is purely textual. And did you know that people retain 80 percent of what they see and only 20
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The post Should You Use Infographics To Build High Quality Backlinks? appeared first on IGW.

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