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If you’re even a little bit unsure about persona documents, you’re not alone – nearly 80% of marketers indicated they were confused about what buyer personas were [i]. So, to help you make sure you’re getting the most out of your marketing strategy, we’ve created this tip sheet, which will give you all the info you need to create personas that drive real results.

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After a fantastic day at B2B Marketing’s Get Stacked event, we’re ecstatic to announce we won “Best use of Marketing Automation” for our client TMF Group at the 2019 Martech Awards, which took place after the day of lectures. We were also ‘Highly Commended’ for the ‘Best use of Martech for Demand Generation’ award, following our work with Redstor. 

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Are you thinking about your first marketing automation setup? Have you just started the process of embedding marketing automation into your business? Alternatively, are you a seasoned, marketing automation marathoner who has experienced everything marketing automation has to offer?

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Girl Boss. The new well-known trend that every woman aspires to be. Ambitious, driven, confident, gets work done with nothing standing in her way. Everyone respects her, nobody doubts her.

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With B2B marketers continuing to increase their budget allocation to ABM, it’s clear that this activity is here to stay. More than just a flash in the pan, account-based marketing is grounded in logic, hyper-personalisation and proven results – hence its popularity. However, with 3 tiers of activity to choose from, and a steep learning curve, it’s not always a straightforward process. There are a few fundamentals which will always remain the same though, and this blog will provide tips and ideas on a couple of these.

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 After 3 years in the big smoke I decided to make the decision to move back to my seaside town of Portsmouth. Not only had I had enough of the hustle and bustle of London, I knew I had more ambition than what my retail job could offer me. To quote Dolly Parton, I knew I was finally ready for a 9 to 5. 

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On average, B2B companies take 10 hours to respond to a message[i], whereas 5 minutes or less is the optimum time to respond to a lead[ii]

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Centaur Media Plc Centaur’s marketing division rebrands as XEIM to offer broader range of services

Centaur, an international provider of market intelligence and specialist consultancy, today announces the launch of XEIM, the new name for the Group’s marketing businesses.

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We all know that without good quality data, no matter how creative or high impact our B2B campaigns are, they just won’t deliver.

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We’re thrilled to announce that we had another fantastic year at the International B2B Marketing Awards - adding four more awards to our trophy case.

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