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In November 2017, we attended the Southampton Business Expo to find out what challenges were on the horizon for business owners, marketers and salespeople alike.

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Last Christmas, you created some leads
But the very next day, they all went away
This year, to save you from tears
Just introduce some lead nurturing 

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Data has been one of the biggest buzzwords in marketing for a few years now, so it’s no surprise that one of the industry’s newest exhibitions is growing as such a rapid pace. Our team went along to Big Data LDN 2017 to check out the latest trends, vendor solutions and predictions for data in B2B - and what it means for you.

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Creating a campaign that drives £1.3m revenue sure makes you and your clients feel good, but when your efforts are awarded by the champion of B2B Marketing then it’s time to start singing – literally in this case!

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As part of the recruitment and training process at Really B2B, we ask all our staff to write a blog on completion of their first 3 months in the role. This activity not only shows us that we have some very talented people in our midst, but there is a variety of interesting characters too. So, in the first instalment of this blog series, here’s a post from our ever-inquisitive, Jack.

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Every company needs to focus on providing the best customer experience possible in today’s increasingly competitive environment. The key is to create an engagement with customers that is consistent, meaningful and useful. If interactions are seamless and personalised across the whole customer journey (from the very first marketing touch point before they even become a customer) you are delivering great customer experience.

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The old adage tells us that knowledge is power – and that is certainly true in the world of B2B marketing.

In an industry that changes frequently, the ability to stay up to date with the latest insights can be the difference between success and wasted budget. So, where do you start? What is the best way to stay ahead of the curve? Well, few channels will provide in-depth learnings and guidance at the frequency achieved by blogs. Subscribing to around 5 blog feeds means you’re likely to be reading the latest industry news and findings multiple times each week.

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B2B marketing: big business, big ideas, big data, big opportunity…so why not big up the creative strategy?

If you want to create really engaging and meaningful communications in B2B marketing, it’s time to think big!

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Think of influencer marketing and you may think of Zoella, the 11.8m follower-strong blogger and vlogger whom brands leverage to promote their fashion and beauty products. Or maybe Pepsi’s disastrous influencer marketing campaign with Kendall Jenner. (I surprised myself as a newly-crowned Xennial that I even knew who these people are!)

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We are really pleased to announce that Really B2B is now part of Centaur Media PLC, joining other leading brands including Econsultancy, Marketing Week, The Lawyer, Celebrity Intelligence and Oystercatchers.

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