Are you interested in getting the most interest in your Airbnb or short-term holiday listing?
Professional photography for holiday listing is different to normal real estate sales and rental photography; as it needs to highlight the experience. The photographs should both showcase the space itself, and help set your guests’ expectations before they book.
Photographs are the first thing that prospective guests look at when considering a property, and what will eventually make or break their decision to book your space. Generally speaking, listings with beautiful photos receive more views, more interest and more bookings. So take some time to make them shine. Draw in potential guests, highlight what’s amazing, and set their expectations appropriately.
More than anything else, better photography shows off your property to give you the edge. But those photographs need to show more that just the physical attributes of the property – they need to show the experience of staying there. I can help you achieve the that look.
Do you have a barbecue? Do you have an amazing kitchen? Are the views breathtaking? Do you have a washing machine and drier. Does the local area offer great amenities? Do you have a comfy, light and airy corner to curl up in with a good book? Do you have a coffee machine? Do you have those special little extras that make your property stand out? You need to show them.
What will it cost?
Simply put, the bigger the property, the more photographs are needed, and the higher the cost. A simple one bed unit will cost $150; an average 3 bedroom, 2 bathroom house $200; and larger prestige homes and resort units will cost more. I am happy to discuss your needs.
How long will the photography take?
An average home or unit will take between 60 and 90 minutes to photograph. A small bed-sit will be done quicker, while and expansive property, or a resort style complex where there is a need to show the shared facilities will naturally take longer. Likewise, additional coverage of the local facilities also need to be allowed for.
Who owns the images?
You do, and you may use them for other needs associated with the marketing of your property. Airbnb do reserve the right to use the images for their own promotions, but if you contract Imagination Photography to take the photographs, they are yours.
Call or me for more information.
Tips on presenting the property.
Make the place look welcoming.
Open any blinds or curtains to allow natural light in.
Turn on all lights.
Arrange some flowers, put out some magazines, dust surfaces. Be as tidy as you’ve ever been. Let the property be a true reflection of how guests will find it.
Organise or put away objects that clutter your space, and remove any valuables you don’t want photographed.
Think about how you might want to highlight amenities your guest will enjoy – barbecues, entertainment systems and televisions
Make the beds with nice, clean sheets.
Tidy up surfaces and bedside tables.
Open the shower, clean the bathroom mirror, and close the toilet lid.
Fold your guest towels.
For properties with gardens, clean it up. Sweep the paths, pickup palm fronds, and mow the grass two days before the photos are taken.
Twilight images of real estate properties don’t necessarily have to be taken at sunset. Appropriate lighting and blending with interior flash photos can produce a pleasing and realistic looking images. Each of the following final images comprise a daylight photo and six-eight individual flash-lit room photos blended together, along with other adjustments.
Why make an additional and costly second visit to the property, when it can all be done on the one visit?
Note: This is more easily done on an overcast day, but often provides a more pleasing image that normal day lit shots.
Real Estate Photography – Pole Home for sale at Clifton Beach, Qld.
Following are sample images form a recent Real Estate photography shoot at Clifton Beach, Qld.
Again, plenty of opportunities to use my standard flash/ambient photo blending technique throughout this home. The timber ceilings are always a challenge for bounce flash, causing a warm orange cast on everything. I now have a portable bounce screen for use with my flash to give clean, white bounce light. The results speak for themselves.
Thank you to Gunther Fröhlich from Raine and Horne Palm Cove.
Superior quality real estate photos do not have to cost the earth. However, superior quality photographs are more likely to entice prospective buys who will get them to actually see the property, help get a sale at in a shorter timeframe and get a higher price for the property.
All of that make the client happier, gives them more money in their pockets, gets the stress of the sale over sooner and makes you, the agent, look better. As an agent who gets faster results and more money for the client, you look better too. You have the results to prove it and that gets more listings.
Is spending $200-$250 on photography worthwhile? Well, just remember, a 1% difference on the sale prices of a $400,000 property is $4000. Isn’t it worth that kind of investment? Even spending and extra $300 on a walk-through video will more than pay for itself!
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