You may not know it, but home listings with professional photography can help your home sell quicker and for more money. These days, most homebuyers start their home search online. That is why listing photos are so important. They determine a home’s selling price, how quickly it sells, and whether it will sell at all. Here are 5 reasons why you need professional photography for your staged home.
Professional Photographers Do Their Research Before Taking Pictures
A great photo is captured at the right time, it’s all about preparation. A professional real estate photographer scouts the property days before the shoot to explore each and every angle of the home. They will examine the home’s light exposure, use both interior and exterior lights, and take a few sample photos. This will help the photographer to know which equipment to use during the shoot. A professional real estate photographer never skips this step.
Capturing the Right Mood
Real estate photographers usually know what it takes to capture the right images. They know the exact angles to use, the lighting setup, and even what staging is necessary to add a wow factor. You don’t need 500 pictures to sell your home, what you need are a few pictures that show it in the best light. Some professional photographers work with art directors to capture awesome photos.
Staged Professional Photography
Home staging is all about positively influencing the buyer’s emotions. This is because emotions play a huge role in the home-buying process. An empty home cannot make buyers picture themselves living in it. A real estate photographer works with a home stager to rearrange each room before photos are taken. They remove personal belongings and bring in props which neutralize a home and ensure homebuyers are not distracted during a showing. If your home is empty, be sure to hire a professional home stager who will stage it using rental furniture.
Just like paintings, professional photos must also be composed. The photographer determines the subject of the photo, the elements to be included, where to direct the focus, where to create straight and curved lines, and the best way to fill the space. Curves and straight lines can guide a homebuyer along an image and enhance a home’s appeal.
Professional Photography Post-Production Effects
During post-production, a photographer picks the best pictures and enhances them. They go through all the photos to choose the best ones to use. Generally, the best photos are those with plenty of space around the subject as they can be used for different purposes. After choosing the best pictures, a photographer edits them to ensure everything is perfect – the interior, exterior, sky, trees, and even grass. This may involve editing the paint and remove brown patches on grass.
Many real estate agents claim to use professional photographers when taking pictures of their clients’ homes. But when you’re trying to sell your home quickly and for top dollar, not any professional photographer will do. You need professional real estate photography, as well as home staging, to make your home look stunning.
Did you know Sell or Dwell offers professional photography services with our home staging? Sign up here to get more information! –> Photography services
Who knows better about staging than anyone? Builders, that’s who!
Just because you have a brand new home with updated finishes, doesn’t mean you should skimp on staging. Why do people LOVE model homes? Because of the emotional connection when they visit a professionally staged home! Sure, a builder could sell a home empty. But why sell empty when the ROI on staging is so great?
This home had multiple offers with just 2 days on the market and sold for 98% of the asking price! That’s the power of staging!
Did you know that home staging services can actually be claimed as tax deductible on your tax returns this season? As a home seller, you can greatly benefit from home staging. According to the IRS, the money you spend on home staging can be considered advertising costs.
Since the work of a home stager is to beautify your home for prospective homebuyers, the IRS sees the service as an advertising expense, provided that you hire a home stager for the sole reason of selling your home. The money spent on home staging is deducted from the sale proceeds of your home and lower the total realized profit.
How Home Staging Services Can Help Your Tax Returns
In a nutshell, the IRS considers staging costs as a legitimate expense for both secondary and primary homes and makes them tax deductible. However, it is worth noting that if you pay for home staging then take your home off the market, the staging costs will not be tax deductible.
This means that staging costs are only deductible if your home is actively on the market. For instance, if your home is on the market and you pay for home staging and then you take it off and put it on the market, later on, the IRS considers these two to be separate transactions – so the first transaction is not tax deductible. If you pay for home staging the second time you put your home on the market, those costs will be tax deductible.
What Home Staging Services are Tax Deductible?
Since the words “home staging” have a tendency to confuse people, it is important to know what exactly is tax deductible. According to the IRS, these are the taxable home staging services.
Professional home staging services
Organizing and decluttering services, provided that they are meant to prepare a home for sale
Contracting services depend on the circumstances and facts. Home improvements are not tax deductible but minor repairs done to get a home ready for sale are tax deductible.
What Is Not Tax Deductible?
Expenses for maintenance, repairs, and upkeep of your home
A new carpet, fresh paint, home decorations, and furniture – even if they are recommended by a home stager. Furnishings are only deductible if they are provided by the home stager and are retained by them after the home sells. Additionally, the home stager should include the items in their invoice
How the IRS Defines Home Staging Services?
According to the IRS, home staging is what happens after you have cleaned your home, painted it, and conducted minor repairs. In essence, it is what the home stager charges for their services to prepare your home for sale.
Things like carpets, furnishings, towels, and bed linen are not tax deductible because you will take these items with you after you sell your home.
To sum it up, the tax deductible expenses are those included by the home stager in their invoice. Items that you buy and plan to keep are not tax deductible.
The best way to go about it is to have your home staged perfectly from the get-go. Price it right and get it sold.
Is your home ready for your open house? When it comes to selling your home, an open house can be a deal breaker or a buyer magnet. Before you open the door and welcome potential homebuyers, give your home a makeover. If your house is in great condition, it will sell itself. If buyers are to remember your home, you must hold an unforgettable open house. Here’s how to prepare your home for an open house.
Open House Tips: Declutter and Clean
A house filled with clutter will drive buyers away. Clutter is very distracting to buyers and makes a house appear smaller than it is. Remove items from counters, empty closets, and get rid of excess furniture. If you have children, pack most of their toys and put them in storage. Only give them 2-3 toys to play with. Do not be tempted to hide clutter as buyers examine every part of a house.
Next, deep clean your home. Clean countertops, cabinets, shelves, floors, and windows. Clean every part of your home until it shines. Refinish hardwood floors and apply finish to tile floors. Right before your open house, vacuum the areas that get a lot of traffic.
Make Your House Smell Awesome
Nothing is as off-putting as a smelly house. Don’t try to mask smells with air fresheners as they only make the situation worse. In addition, some homebuyers may be allergic to artificial scents. Find the source of the smell and get rid of it. Remember that if your home smells nice, buyers will linger.
You can place essential oil diffusers in different parts of your home or bake cookies and serve them during the open house. Take the trash out and eliminate kitchen odors with baking soda or lemon. You can also get fresh plants with lovely scents – like jasmine and lavender – and place them indoors.
Enhance your Curb Appeal Before your Open House
The first thing prospective homebuyers will see as they approach your home is the exterior. It goes without saying that you should focus on the exterior as much as the interior. Overlooking it can cost you. Clean the driveway, pathways, the patio, and outdoor furniture. Vacuum the doormat or change it if it’s old. Tend to the lawn and repaint the front door. Clean the backyard and stage it for entertaining.
Change the Lighting Fixtures
Lighting can brighten up a room for your open house. It can make a home look new and add life to dull rooms. Some homebuyers can look at the lighting fixtures in a home and know when it was built. Most home sellers never bother to change the lighting fixtures in a home, not knowing it can make all the difference.
Replace old lighting fixtures with modern ones. If you recently changed them, deep clean them. During the day, open window treatments to make the most of natural light.
Many home sellers have the misconception that their homes are perfect. This is because they have adapted to the environment and everything looks and feels normal to them. But buyers want homes that look like model homes. If yours doesn’t, they’ll move on. Take time to prepare your home for an open house and impress buyers.
For more home staging ideas before your open house, look at these tips for home organization.
This 3 bedroom brick ranch was well maintained but had not been updated. And this seller’s budget did not allow for repainting or other updates. So the Sell or Dwell Team had quite a challenge! We worked with the existing wall and flooring colors and created a welcoming space that sold for OVER list price in just two days! The cost of staging paid off in a quick sale for this homeowner!
This home was tenant occupied for years. Once the renters moved out, basic updates we done, like fresh paint, updated appliances and flooring. Next, like all Sell or Dwell listings, this home was staged and professionally photographed. The Sell or Dwell Team marketed the property heavily for several weeks before it actually hit MLS. The result? Multiple offers along with the lowest days on market and the highest price per square foot in 2017! DOM for this neighborhood in 2017 was 39 days. This home was under contract in 10 days! Average price per SF in the Arrow Lakes subdivision last year was $123. This property sold for $147 per SF.
Of the 118 homes sold in Julington Creek Plantation under $300,000 in the past year, the average days on market was 45. This home was under contract on day four! The average price per SF was $130. This home sold for over $142 per SF! This investor flip was fully staged – each room, even the exterior lanai. This investor chose higher end finishes but also did some budget friendly changes like luxury vinyl plank flooring vs. hardwood and painted existing cabinetry vs. buying new. The home was professionally photographed, and the magazine quality images were used to market the property for two weeks before going live on MLS. The result? This starter home looked like a MODEL and sold the first weekend on the market. Are you ready for the Sell or Dwell difference?
Home staging is essential to attract more buyers to your home once it’s on the market. Modern home buyers are very knowledgeable, and if your home has all the features they are looking for, they will be quick to snap it up – and for top dollar. Use these 7 home staging tips to attract homebuyers.
1. Enhance your Curb Appeal
How does your home’s curb look? When potential buyers drive by or come to your house for a showing, what’s their first impression? Is the lawn well cared for? Are the flower beds neat? Are trees and shrubs well trimmed? Make sure you attend to all these areas. You can also plant seasonal flowers for added color. The landscaping should always be stunning as homebuyers make appointments at any time.
2. Home Staging Ideas: Get Rid of All the Clutter
In this day and age, less is more. A home filled with personal belongings distracts buyers and drives them away. Don’t fill your home with things you don’t use, sell them or donate them. Keep in mind that you’ll be moving away soon so you need to clear your closets, cabinets, and shelves. Go through each room and get rid of clutter. To streamline the process, get organizers.
3. Remove “You” from your Home & Neutralize
When a prospective homebuyer walks into your home, the first question they ask themselves is “can I live here?” If the answer is yes, they examine it carefully, thinking of how their belongings will look in the space. If your home is filled with your family photos and your children’s artwork, it will be hard for them to picture themselves in the space. Remove personal items and make rooms neutral.
4. Use Just Enough Furnishings to Feel Like Home
Most homes are filled with bulky furniture. Such furnishings make rooms appear smaller than they are. Sell your bulky furniture and rent or buy furniture pieces with a small profile. Your home will feel bigger and the open space will make for better listing photos – which will give buyers a first great impression of your home.
5. Add Dimension to your Roms & Decorate With Mirrors
This is one of the best home staging tips. Mirrors reflect light and make rooms look larger. They also make neutral walls pop. If your house has rooms with windows offering stunning views, place mirrors opposite them to reflect the views. Mirrors are also great at hiding minor imperfections on walls. They also add light to dark rooms.
6. Home Staging Ideas: Deep Clean the Floors
Remember, when buyers are examining a home, they look everywhere. The last thing you want is someone failing to make an offer because your floors are dirty. Clean the floor in every room until it gleams. If you have hardwood floors, refinish them. If you have marble, stone, or tile floors, you can apply finish on them to make them look new.
7. Rid Your Interior of Odors
One of the reasons homes don’t sell is bad odors. If you have pets, clean your home thoroughly and keep their belongings out of sight (as some people assume that homes with pets are dirty). Clean the yard and the interior and take your pets to a friend’s or a neighbor’s during showings. Additionally, fill your home with natural scents like cinnamon and lavender. Do not spray air fresheners because buyers will think you have something to hide.
When selling your home, you have to put your best foot forward. Remember that buyers see many homes before settling on one so you have to make yours stand out from the crowd. Implement these 7 home staging tips and you’ll be sure to attract buyers.
Need our home staging ideas in your home? If you are an investor, homeowner or Realtor, contact us for our home staging services.
Truth be told, most homes are not perfect. They have flaws that are reminders of fun times and cherished memories. Even if you recently renovated your home, it could still have some imperfections you overlooked, or get them a bit later. If you want to sell your home but are afraid that homebuyers may be put off by the flaws, don’t be. Use these creative home staging tricks to hide unbecoming blemishes.
5 Creative Home Staging Tricks to Hide Interior Blemishes
Paint Walls with Defects
While every homebuyer loves smooth walls, your home’s walls may not all be smooth – especially if it is old or you have kids. Scratches and dents are easily visible because they disfigure walls. The best way to update walls with imperfections is by painting them. You can use textured paint or a flat finish.
Paint finishes range from dull to glossy and the flatter they are, the more light they absorb – as a result concealing cracks. Matte finishes usually conceal the most damage while glossy finishes highlight defects the most. When painting a room, choose one matte color for the walls, trim, and ceiling.
Hang Long Window Treatments
If a room has ugly windows, off-center windows, or unattractive wall features next to walls (like a radiator), hide them with window treatments. Do not hang drapes or heavy curtains as homebuyers may suspect that you’re trying to hide something, use cream or off-white shades. Close them during the day to cleverly conceal unsightly features.
Use Mirrors to Visually Expand Rooms
If your house is small, you can use mirrors make rooms look larger. Mirrors not only make spaces appear larger, they also add character to neutral walls. Place a mirror behind a lighting fixture to enhance the reach of the light or opposite a window with a lovely view to reflect the view.
You can also hang a mirror on a wall to hide imperfections or hang a collage of mirrors to conceal a larger area. When choosing a mirror to cover a space, think of the size of the place to be covered. When hanging many mirrors, hang them in a symmetrical pattern.
Make a Gallery on an Imperfect Wall
Arrange pictures or pieces of art (of the same size) around wall gadgets, outlet covers, and switch plates to distract buyers. If you want to cover an area completely, you can place a canvas painting over it. A collage of lovely pictures can also make a great cover for a flawed wall. You can hang framed pictures or unframed ones, but remember that they both have a different effect.
Use Rugs to Cover Slight Blemishes
If your floors have dents and scratches that were caused by heavy items falling on them or furniture being moved, use beautiful rugs to conceal them. Rugs come in a myriad of styles and you can get one for each room in your home. They also give you a chance to update a room without changing it permanently.
It need not be said that hiding major flaws in your home is a bad thing. In fact, it can work against you. Only hide small flaws that homebuyers won’t be mad about if they ever discover them. Remember that buyers always want move-in ready homes. Use these creative home staging tricks and make potential homebuyers fall in love with your home.
To find more space in your home is often hard after the holidays. That time of year is upon us – when we all make New Year’s resolutions and purpose to live better lives. But it can be hard to eat healthy if your pantry is filled with junk or have an organized home when every closet, shelf, an the cabinet is filled to the brim. If one of your New Year’s resolutions is to make your home more organized, you need more space. No, we’re not saying you move out of your home, simply find – or create – more space. Here’s how you can do it.
Find More Space: Create Zones in Each Room
Many rooms in homes often serve different purposes. For instance, a kid’s bedroom can function as a playroom and a study room. Instead of throwing everything together, create zones in each room to define their purpose.
In your kid’s room, you can create a sleeping area, a study area, and a play area. If your bedroom also serves as an office, you can place a desk and chair in the corner. You can use a room divider to close it off when you want to sleep or relax.
Make Use of Multifunctional and Small-Scale Furniture
Get a headboard with storage or ottomans with storage for your bedroom. You can also install shelves and drawers on the side or the end of your bed. You can create lots of storage options on your bed; simply alter it the way you want. For your living room, get an entertainment unit with lots of shelves and a coffee table with drawers.
You can also use small-scale furniture pieces which are perfect for every home as they don’t take up a lot of space. You can swap your full-size sofa for a loveseat, a settee, armchairs, or a sofa bed. Antique shops are filled with small-scale furniture.
Find More Space by Looking In Unusual Places
There are many unusual places that can offer additional storage space: under the bed, walls, the garage, tops of closets, and many more. Get organizers for bed linen and clothing items not used frequently (like winter clothes) and put them under your bed. Install stylish shelves on living room walls and bedroom walls and place mementos, pieces of art, or plants on them. You can place hooks behind doors and hang jewelry and accessories.
Declutter Frequently to Find More Space
When you start decluttering your home, you’ll discover that your home’s size isn’t the problem – the problem is that you have too many things. Most homeowners don’t get rid of things they don’t use because they think they’ll need them someday. But if you want a serene and uncluttered house, you have to let go of unused items. There isn’t one thing you get rid of that you’ll need later – trust us.
When your home is clean and organized, you have inner peace and it becomes easier to fulfill your other resolutions. Remember, the more storage options your home has, the more space it will have. Decide that finding more space in your home is the first resolution you will accomplish in 2018 and your year will be more fulfilling.