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The past two years have been an era of explosive growth for the cryptocurrency industry. Bitcoin, the most prominent coin in the digital asset/cryptocurrency space, had a year of explosive growth in 2018, appreciating by over 1000% percent. Perhaps even more astonishing then the meteoric rise of Bitcoin has been the proliferation and explosion in value of cryptocurrencies besides Bitcoin, commonly called “altcoins.” Many of the most popular altcoins, such as Ethereum, Dash, Ripple, Monero, have seen skyrocketing market capitalizations and surging trading volumes.
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The greatest challenge for any business, whether a global forex brokerage, a large bank, or a humble shop, is to find a way to differentiate their business in the eyes of their customers and define their value proposition. Finding the most effective ways to differentiate your brokerage business can be the difference between success in failure in the ultra-competitive online brokerage industry.
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