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A surprising new study revealed that Gen Xers are actually the top social media users – not Millennials!

A January 2017 Nielsen report showed that Americans age 35 to 49 were found to spend nearly an hour more per week on social media than Millennials. Specifically, the report showed that Gen X spent an average of 6 hours 58 minutes a week on social media networks, compared with 6 hours 19 minutes for Millennials.

More predictably, Baby Boomers were shown to spend significantly less time on social media, with their consumption rounding out just over four hours a week.

What are the other key study findings?

Regardless of generation, the study found that social media consumption was up all around, with the assumption that ubiquitous smartphone usage has enabled these cross-generational behaviors. Whereas people once used their mobile phones to simply make calls on the go (a la the 1990s!), the rise of the always-connected smartphone to social media has given every generation the ability to stay connected in myriad ways.

The report found that in the United States, 97 percent of Millennials, and 94 percent of Gen X, had access to smartphones. The report also found that Facebook is still by far the most popular network, with about 178.2 million unique users. It was followed by Instagram, with 91.5 million unique users; Twitter, with 82.2 million unique users; and Pinterest, with 69.6 million users.

Finally, the report looked at second-screen activity on social media, measuring how many times Facebook and Twitter users employed those sites to post about programs they were watching or to interact with others’ posts. Again, in this category, it was Gen X that dominated: On an average day, the report found that 42% of those interacting with television on Facebook were ages 35 to 49 and only 40% were Millennials.

The evolution of social media usage will be very interesting to watch as Millennials have kids of their own and Gen Z emerges. We will be following this closely.

Do have a generational challenge that you want solved? Contact us. Our expertise is solving generational challenges with sales, marketing, and employment to drive measurable results. Email us here if you’d like a little info on our customized generational speaking, research, and consulting. We are passionate about turning Gen Z and Millennial challenges into breakthrough opportunities.

Interested in more cool stats, facts, and insights for bridging generations? Follow us on @GenHQ and @JasonDorsey. We are passionate about sharing our latest generational discoveries.

The post Gen X More Addicted to Social Media Than Millennials appeared first on GEN HQ.

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While it’s true that Millennials are still renting at a higher rate than any other generation and mostly avoid buying houses of their own, their parents’ generation isn’t far behind them. Baby Boomers are renting at a higher rate than ever before – but for much different reasons than Millennials. 

Between 2009 and 2015, the number of renters aged 55 or above rose 28 percent, while those aged 34 or younger only increased 3 percent, according to Census data recently compiled by RentCafe.

Also partially due to foreclosures during the great recession, homeownership among Boomers slipped 5 percentage points between 2005 and 2013, according to Jennifer Molinsky, researcher for the Joint Center for Housing Studies of Harvard University.

As such, more than 5 million Baby Boomers across the nation are expected to rent their next home by 2020, and account for more than half of the nation’s renter growth over the past decade. Some Boomers want to stay close to the neighborhoods they have lived in for decades, while others are following their Millennial children to cities.

Baby Boomers are at a point in their lives where less is more. Their children have moved out and they’re finding that they don’t need as much space as they once did. Whether it’s in an urban center or the suburbs, Baby Boomers are finding apartment living to be very attractive in their near-retirement and retirement years.

Luxury, all-inclusive apartment buildings that offer swimming pools, gyms, on-site maintenance, and other such amenities are drawing Baby Boomers who no longer wish to mow a lawn or keep up with the challenges of homeownership. While these upscale rental communities might make some Millennials clutch their wallets, Baby Boomers are finding that rental rates are still much lower than their mortgages and insurance.

It will be interesting to observe the type of housing Gen Z, the generation after Millennials, prefers once they graduate college and begin entering the workforce en masse. Research shows that they are a more practical, financially conscious generation than Millennials. Does this mean they will move right to homeownership, or will they embrace renting like their predecessors? Only time will tell.

Do have a generational question or challenge that you want solved? Contact us. Our talent is crossing the generational divide to drive measurable sales and employee results. Email us here if you’d like a little info on our customized generational speaking, research, and consulting. We are passionate about turning Gen Z and Millennial challenges into breakthrough opportunities.

Interested in more cool stats, facts, and insights for bridging generations? Follow us on @GenHQ and @JasonDorsey. We are passionate about sharing our latest generational discoveries.

The post Baby Boomers Compete With Millennials for Apartment Living appeared first on GEN HQ.

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The word “Millennial” has never been more contentious. Many people who fall into the generation don’t identify as a Millennial, and older generations sneer at the term.

This apprehension is not consistent across generations. In fact, generational identity was strongest among Baby Boomers, with 79% of who fall squarely in the age range considering themselves part of the “Baby-Boom generation.”

But why is there such distaste for the word? And what about those who do identify with being a Millennial?

For one, it’s a solid starting point.

“A generational name helps to start a conversation,” said Jason Dorsey, Co-Founder and lead researcher of at Center for Generational Kinetics, in conversation with BBC. “Otherwise, we might be saying ‘twentysomething’ and ‘thirtysomething,’ which is not actually generation-specific but a demographic. When we say ‘Baby Boomers,’ we don’t just think of people in their 60s and 70s, but people who also grew up in the 1960s and saw specific defining events shape their worldview.”

It is exactly these defining events that help shape the Millennial generation as well. For Millennials, it was remembering where they were when they heard about 9/11 or the Great Recession taking its toll on the country and the American psyche.

“I do think ‘Millennial’ too often is used as a negative term or even a slight, but that is because the generation has often been presented in a negative light,” added Dorsey. “I think giving them a different name doesn’t change the negativity. Showing that Millennials can be self-reliant, productive, and inspiring does.”

For every negative that comes out about Millennials, there are two more positive and exciting aspects as well. After all, they are the best-educated generation, more tolerant than previous generations, and are curious and worldly. They also love reading, are discerning consumers, and are close with their parents.

What’s in a name when it comes to Gen Z, the generation after Millennials? We do know that they are a more non-traditional generation in many ways. For one, they avoid traditional gender norms, and many of them balk at taking out enormous student loans like their Millennial predecessors. It will be interesting to see how they grow into their generational identity as they start graduating from college and entering the workforce.

Do have a generational challenge that you want solved? Contact us. Our talent is crossing the generational divide to drive measurable sales and employee performance results. Email us here for a little info on our customized generational speaking, research, and consulting. We are passionate about turning Gen Z and Millennial challenges into breakthrough opportunities. 

Interested in more cool stats, facts, and insights for bridging generations? Follow us on @GenHQ and @JasonDorsey. We are passionate about sharing our latest generational data and discoveries.

The post The Importance of the Word “Millennial” appeared first on GEN HQ.

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The Center for Generational Kinetics is excited to announce the release of a multi-generational travel study with Expedia.com The international study explored consumer behavior and travel preferences of American adults from Generation Z (age 18-22) to Baby Boomers (age 55-65).  Results illustrate that people are shifting away from a society of stuff (products like clothes, electronics, jewelry), to a society of experiences, and are specifically saving for travel.

“Insights into younger generations preferences are as good as a crystal ball, and currently their trends are pointing towards a great future for the travel space,” said Sarah Gavin, Vice President of Expedia, Inc. Global Communications. “Knowing what travelers of all ages prioritize is important, but the younger generations’ growing love for travel is what keeps us going as we prioritize customer centricity, offering the best deals and the convenience of booking everything at once, all in one place.”

Experiences Over Possessions
Social media is influencing consumer purchasing decisions, with 36% of Gen-Z saying they’ve chosen a travel destination because they saw it on social media. However, priorities are shifting from posting a new handbag to live streaming a ziplining experience.

  • 74% of all US respondents said they would prioritize spending spare change on experiences rather than products, especially millennials, with 65% disclosing that they are currently saving money to spend specifically on travel.
  • Nearly 20% of Gen-Z respondents said they have stayed at a specific hotel or destination in order to score a positive response from followers on posts on their own social media channels.
  • Nearly half of Millennials said they would sell their clothes or furniture to travel more.

Overwhelmingly, travelers prefer to book through online travel agencies
With technology impacting the everyday lives of American consumers, the way Americans prefer to book travel is shifting towards convenience versus brand loyalty. According to Phocuswright, only 45% of U.S. travelers belong to hotel loyalty programs, and the figure falls precipitously among millennials.2

  • Overwhelmingly (80%), each generation studied declared that they preferred booking all travel and hotel accommodations on one site, versus booking each travel item separately.
  • 87% of Gen-Z respondents said they find booking all travel components in one place helpful and most (55%) would consider booking entirely through an OTA, with no comparison shopping when asked, “Would you book an entire trip through an online travel agency without visiting any other sites?”

Younger Generations are postponing breakups for the beach
The youngest generations surveyed, Gen-Z and Millennials (age 22-35) focus their purchasing decisions on travel, with 65% currently saving for a trip this year. Younger generations tend to prioritize impressing their peers, along with seeking out adventure and disconnecting for relaxation.

  • Travel-obsessed millennials are also extremely independent, with one in every four millennials having traveled alone on a leisure trip in the past year.
  • 71% of Gen-Z respondents said they would get a part-time job just to save up for a leisure trip.
  • 11% have actually postponed a breakup due to a previously planned trip with their partner.

The shift in consumer purchasing intent from products to experiences signals a promising road ahead for the travel industry. Furthermore, younger travelers trust online travel agencies to have a breadth of choice, technological simplicity and savings that help satisfy their increasing appetite for travel. This proves that the American thirst for travel and adventure isn’t subsiding anytime soon, especially if the younger generations have anything to say about it.

Do have a generational question or challenge that you want solved? Contact us. Our talent is crossing the generational divide to drive measurable sales and employee results. Email us here for a little info on our customized generational speaking, research, and consulting. We are passionate about turning Gen Z and Millennial challenges into breakthrough opportunities.

Interested in more cool stats, facts, and insights for bridging generations? Follow us on @GenHQ and @JasonDorsey! We love sharing our latest generational discoveries.

The post Experiences win over Possessions. New Year, New Travel Priorities. appeared first on GEN HQ.

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Millennials might not be shopping as much as their Baby Boomer counterparts, but the shopping that they are doing is largely done online. Retailers struggle to keep their brick-and-mortar stores open with experience-based shopping since more than half of Millennials’ total purchases in 2016 were made online. However, this number drops considerably when the item in question is a….(drum roll please)…..car.

According to an MSN poll, a full 62% of American Millennials plan to buy their next car in-person at a dealership. This is only slightly smaller than the general population, of which 65% will head to a dealership to buy a new car.

Why? Because people still want to “experience” a car before they buy.

Car shopping is a multi-sensory experience. Millennials, like most shoppers, want to be able to feel it, sit in it, drive it, and of course experience that new car smell. Seeing a car in the show room, as well as being able to test drive it, are the main things consumers would miss if they bought their car online instead of in-person, according to a recent report from Accenture.

Millennials still pump the breaks.

Unfortunately, most Millennials are not actively looking for a new car. More than half said that they expect to wait at least two years before purchasing a new car, according to the MSN poll.

Waiting to buy a car is just one more major life step Millennials seem to be putting off until later, including buying a home, getting married, having children, and settling into a career.

Some Millennials also simply don’t feel like they have enough money to buy a new car, and they tend to shy away from financing, since many of them already have massive student debt. According to the study, Millennials were less likely than Gen X to say they would finance their next vehicle, and would prefer to pay in cash.

There’s a generational divide in preferred features.

It comes as no surprise that Millennials would place importance on different things from their Baby Boomer counterparts. The survey found that while Boomers are most interested in how comfortable and safe a car would be, Millennials focus more on fuel economy and design. Millennials actually rank “comfort” as the least important feature of a car!

Does your career or business require you to understand how to market, sell, or win Millennials as clients? If so, let us help you. Our talent is crossing the generational divide to drive measurable results. for a little info on our customized generational speaking, research, and consulting. We understand Millennials—and are passionate about bridging every generation.

Interested in more cool stats, facts, and insights for bridging generations? Follow us on @GenHQ and @JasonDorsey! We love sharing our latest generational discoveries.

The post Here is the One Thing Millennials AREN’T Buying Online appeared first on GEN HQ.

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It may seem as if Millennials are causing the downfall of certain industries left and right. Casual dining, golf, cereal, and even the napkin industry are all reeling from Millennials’ lack of interest. At-home gardening, however, seems to have struck a certain chord with Millennials. In fact, the 2016 National Gardening Report found that of the six million Americans new to gardening, five million of those were between ages 18 and 34. Pantone even named “Greenery” as the 2017 Color of the Year!

Here are four reasons why houseplants are the ideal Millennial trend:

  1. They’re less expensive and less maintenance than adopting a pet. “A houseplant is therapeutic,” Tovah Martin, author of The Indestructible Houseplant and The Unexpected Houseplant, told the Washington Post. “It gives you something to nurture.” Though Millennials do love their pets, many of them don’t want to shoulder the financial and social burdens that come with them. Plants do come with their own degree of maintenance requirements, but no one has to leave a party early in order to go home and water a plant.
  2. Plants are good for personal well-being. There are few things Millennials love more than #healthyliving. They are much more likely to buy organic, free-range, or small-batch than any other generation. Having houseplants falls squarely into this box. Plants contribute to better air quality in your home, and many Millennials channel their green thumbs into growing their own fresh herbs for cooking.
  3. Plants are Instagrammable, and they make the rest of your home more attractive as well! Millennials are nothing if not a visual generation, and they love to document their purchases online. A quick search of the hashtags #urbanjungle, #monsteramonday, or #plantlady will give you an idea of just how big of a trend this is. Naturally beautiful shades of green, plants don’t require any filters.
  4. Houseplants are apartment-friendly, and weatherproof. Millennials are living in cities for longer periods of time than their parents did, and for many of them, they only experience nature in public parks. They don’t have backyards in which they can plant full gardens. Having houseplants is a way to bring nature into the home. Certain plants, especially aesthetically-pleasing succulents, even thrive in small spaces.

While Millennials are clearly the drivers of many trends—some high profile and some more in the background—the power and influence of the generation cannot be understated. It will be exciting to see how the plant industry adapts to woo Millennials and keep them interested as they move toward other traditional markers of adulthood.

Want to know how Millennials are going to transform your industry? for a little info on customized speaking and generational research specific to your challenges and goals.

Is your career or business impacted by generational trends or differences? Follow us at @GenHQ and @JasonDorsey to get the latest research, observations, and solutions.

 For a sneak peek of the generation after Millennials, check out our latest Gen Z national research study findings.

The post 4 Reasons Why Houseplants Are the Perfect Millennial Trend appeared first on GEN HQ.

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Millennials entrepreneurs are founding big businesses and creating impact in industries around the world. A recent CNN article showcases female and male Millennial entrepreneurs who founded companies ranging from Photography, Office Services, and Recruiting to Shipping, Accounting, Online Dating, and Fitness.

Jason Dorsey, President, Co-Founder, and Millennials researcher and expert at The Center for Generational Kinetics was quoted extensively in the CNN article.

“Millennials have a different native relationship with technology by virtue of growing up with the internet and the mobile revolution,” Dorsey said. “[They] are at the right life stage to be able to see what’s not working and be courageous enough to challenge it.”

The article also featured national research on Millennials and entrepreneurship from a landmark study led by The Center in partnership with America’s SBDCs. The study findings were featured on more than 25 TV shows! You can download the research study’s white paper and additional findings here. 

The Center for Generational Kinetics is proud to lead research and separate myth from the truth with real data when it comes to Millennials, Gender Z, and every generation.

Sign up for The Center’s newsletter to get all the latest research and unexpected findings on Millennials, Gen Z, and hidden generational trends.

The post MILLENNIAL ENTREPRENEURS ARE IMPACTING BIG INDUSTRIES AND MAKING HEADLINES appeared first on GEN HQ.

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In an exciting move for Millennials, Kraft Heinz made 29-year-old David Knopf their CFO. Knopf is a 3G partner who joined the company in 2015. In making this decision, Kraft passed over an accounting officer with more than a decade of experience in the food business.

3G has a history of promoting younger employees. This is different from the career progression used at most companies with the size and scope of Kraft Heinz.

Companies the size of Kraft Heinz generally promote executives with more operating experience to senior executive roles. General Mills and Hershey have both installed new chief executives with far more experience in the industry than Kraft Heinz.

Knopf will be the youngest CFO among the Fortune 500 companies according to BoardEx. The average age is 51 years old according to Korn/Ferry International. When 3G acquired H.J. Heinz Co. in 2013 it quickly replaced top executive with younger employees. The mindset with 3G is that it allows partners to grow and mold to fit the role.

Kraft Heinz Chief Executive, Bernardo Hees, said Knopf “is still green in some areas, but it’s my job to develop him.” He added that he was ready to take on more at the company.

Using this strategy allows companies to save money on executive salaries. We are excited to see how the youngest CFO amongst the Fortune 500 goes on to do for Kraft Heinz and as an example of what is possible for the Millennial generation.

At The Center for Generational Kinetics, we separate fact from fiction when it comes to Millennial, Gen Z and generations through original research and strategy.

Contact us today to see how we can help you solve generational challenges with customers and employees.  

Click here to check out the results from our new national Study on Gen Z! 

The post KRAFT HEINZ’S NEW CFO IS 29 YEARS OLD – AND A MILLENNIAL! appeared first on GEN HQ.

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It’s not a surprise that millennials worry about finances. Millennials are way more likely to stress about their finances for a large portion of their life, more so than their Baby Boomer parents.

It’s estimated that 28% of Millennials are experiencing so much financial anxiety that it’s affecting their job performance, more than twice the rate of the general population.

Here are Millennials top concerns:

Millennial Job Security
Even though it’s not common for the younger workers to be laid off first, the ones with less experience are more susceptible to losing a job to a seasoned employee. Millennials must continue to expand their skillset and prove their value at work in order to create as much loyalty from employees as possible. Being young has its advantages, but it also often means less experience. One way to stand out is for Millennials to offer to take on the work projects others don’t want to show which shows commitment, loyalty, and a tangible opportunity to display their potential.

Millennial Savings
With the rising student loan debt, Millennials are often not able to save as much and since younger workers often earn the least at a company and are viewed as needing to prove themselves to increase their salary over time. As a result of student loan debt and lower wage, saving money can be very tough for Millennials. However, having even a small emergency fund can make a significant amount of difference. Even if that means only saving $10 or $20 per week, start with what is possible. Making a detailed budget seems to work for many Millennials that are committed to taking control of their financial resilience and future. As tough as it can appear, eliminating some luxuries is often worth gaining financial peace-of-mind. Even a small “side hustle” on Lyft or Etsy can make the difference between being able to save money and being in debt.

Income Growth
Entry-level jobs rarely pay dream salaries—except maybe in professional sports! For the rest of the generation, an entry-level salary is just that: a starting point. Income growth traditional is based on tenure, experience, and, candidly, asking for raises. All too often younger generations don’t ask for a raise or ask in the right way. Older generations frequently say that raises are earned not given. To drive income growth prove that the minimum is just that and you are there to deliver way more than minimum value.

At The Center for Generational Kinetics, we turn Millennial and Gen Z trends into fuel for your sales, marketing, employment, and growth.

Contact us today to see how we can help you unlock new sales and bridge the generational divide with #Millennials and Gen Z.

And don’t forget to click here to check out our new national Gen Z Study! 

The post FINANCIAL ANXIETY IS A SORE SPOT FOR MILLENNIALS appeared first on GEN HQ.

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One of the main problems facing recent graduates is the debt they’re stuck with after school. According to a report by Experian, college loan balances in the U.S. have jumped more than $833 billion to reach an all-time high of 1.4 trillion. To break that down, the amount of students that owe over 50,000 has tripled.

After purchasing a home, student loan debt is one of the most expensive debts a person can have. In fact, it appears many students are having buyer’s remorse when it comes to using debt to pay for college. In a survey by Citizen’s Bank, 57% of college students regret taking out as many loans as they did and 36% wouldn’t have even gone to college if they understood the costs. That is a staggering number.

Student loan debt can have major consequences. Millennials are pushing back major life milestones because of their financial insecurities

However, recent data shows that students are starting to manage their debt better and making more consistent payments.

In the long run, higher education is generally considered worth the significant investment. Student with college and advanced degrees do tend to earn materially more over their lifetime. However, starting out with huge student loan debt is an anchor that can clearly take years—if not decades—for many young adults to overcome. The best advice we’ve seen: take out the least amount of loans that you can and, if possible, attend a less expensive school that still offers a good education. While it may be too late for many Millennials to heed this advice our research into Gen Z shows that this generation is definitely seeking to find ways to complete their education with as little debt as possible.

At The Center for Generational Kinetics, we turn Millennial and Gen Z trends into fuel for your sales, marketing, employment, and growth.

Contact us today to see how we can help you unlock new sales and bridge the generational divide with #Millennials and Gen Z.

And don’t forget to click here to check out our new national Gen Z Study! 

The post RISING STUDENT DEBT WEIGHS HEAVILY ON MILLENNIALS appeared first on GEN HQ.

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