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If you’ve been following my Instagram Stories, you’ll know that recently I took a little trip to California for a handful of business events.

I’ve already shared some of my takeaways from Caitlen Bacher’s amazing Scale with Success Summit, so today I want to talk about the epic, the unbeatable, Kajabi Impact Summit.

Let’s dive into the big takeaways I brought home with me.

Not every client will get results.

This is a bloody hard one for me as I’m super results-focused, but much as not everyone in school got an A grade, not everyone will make it on your courses, programs, masterminds.

Creating a learning and growth experience that facilitates that as much as possible, though, is how you encourage results and I have a few new ideas that will help me to listen more to my clients’ struggles and implement strategies to pick them up automatically when that happens.

Going deeper with my surveys, keeping an eye on common patterns and ensuring I respond to these is essential and I’ll be turning up the dial on those big time.

In this crazy busy online world, the ONLY way to differentiate is by creating a better experience.

Our job is to work out how we can do that. I often look to the service industry for pointers here and have a question I now ask myself (after spending my honeymoon at The W Hotel in Bali) – what would The W do?

Their customer experience is top notch and seamless, so by thinking about that and what they would do in a situation I’m reminded to put the customer first. I’ve been lucky enough to stay at some amazing hotels on my California trip and each has given me ideas on how to surprise and delight my people. How can you do the same?

Every success story starts the same way.

Every single speaker and success story started where you are, made the same mistakes, had the same fears, were close to quitting countless times. The only reason they are successful is that they kept at it. You either get the results you wanted or the lesson you needed.

No more comparing.

Multiple speakers at the Impact Summit hit on comparisonitis. It’s something that affects us all, and it’s something that needs to stop!

Nobody is above or behind. We’re in this together! Comparison is the death of fulfilment.

Do one thing really well.

Then do the next thing really well. This was a tip from Brendan Burchard (my absolute fave!) and this resonates so much. I see so many of us feel like we need to do so much much at once, and do it all perfectly, and that just isn’t sustainable.

Prioritise, focus and do your best.

So what next?

I have an entire journal filled with notes, lessons and ideas inspired by my trip to California… now it’s time for me to implement. We can learn and learn and learn until the cows come home, but if we don’t take action, we don’t get to grow.

(Something I’m building into Elevate Live, by the way.)

The post How will you make an impact? appeared first on UK Business Coach and Mindset Mentor.

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A few weeks ago I stepped away from my business and I stepped into growth.

Business growth, of course, but more importantly personal growth.

I’ve made a commitment to do more of this in 2019 so I headed to sunny California for two transformative events.

The first (and the one I want to talk about today) was the Scale with Success Summit.

Scale with Success, a program run by the fabulous Caitlin Bacher, has been a challenge to me mindset-wise since the start. My mind monkeys were running amok as it didn’t feel safe for me to grow and scale. The idea of pushing my revenue to 7 figures, even though it’s a goal of mine, was setting off alarm bells all over town, and I’ve been working through that for the last few months.

It was part of the group program I joined to help me to scale my business with an evergreen funnel.

So going to Redondo Beach for this event was always going to be a struggle. I asked myself what on Earth I was doing there as I’ve STILL not implemented my funnel. Who did I think I was to be in a room with such inspirational, successful people? How could I think about doing this funnel and becoming wildly successful if my peers would be triggered by that success? Man, my inner mean girls were going at it!

But … of course … the ‘actual’ experience was far from that. I felt like I belonged, I shared, I learned, I grew. I realised that, actually, I’m pretty good at this stuff and going to the next stage really is no biggie.

Two of my favourite a-has from Scale with Success were:

  1. Getting your vision and messaging right is KEY to connection and sales. Have you gone deep enough? Is your vision FULLY aligned with you? Have you dialled your messaging up so that it can’t help but connect?
  2. A funnel is purely an experience. A journey that you take your prospects on, where each stage deepens the connection and qualifies people for your product. Think about it this way, and it stops being a scary, cold, salesy thing that puts people off. It also makes you stand out against the bro-marketers, which is always a good thing.

I also learned that most people have these same negative, self-doubting thoughts. We’re all being hard on ourselves, even with so much success already under our belts. This actually felt comforting – although I wish we didn’t do it!

I also got confirmation on what my product roadmap should be to allow me to create a seamless experience for my clients to learn and grow with me.

I learned some strategies that will change the way I do business big time.

I made some amazing deep connections with some super clever folk, and

I learned that, as usual, it’s the more intangible personal growth stuff that makes investing in these coaches, programs and events an absolute must for any small business owner looking to grow.

The post Scale with success appeared first on UK Business Coach and Mindset Mentor.

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Welcome to the latest episode of The Simply Smart Business Show. In this show, I’m talking about the importance of attending live, in-person events.

This episode is a repurposed live stream from Facebook, but I wanted to share the message with you guys too.

Listen to this episode here:

I find attending live events quite difficult. I’m in introvert and I’ve never found networking easy, but I put all that aside because I know I always get such a surge of energy and inspiration when I do go.

Just being in a room with other entrepreneurs who are doing well on a similar journey to you is amazing. Knowing that they’re all going through the same challenges, the same mindset issues, the same uncomfortable personal growth really makes you realise that you’re not alone OR weird.

There’s something comforting in remembering that everyone started from zero. Everyone has been through pain and discomfort and failure, it’s not just you.

When you take yourself out of your natural space and you’re giving yourself the luxury of space and time to process and digest and percolate those ideas rather than being stuck in your desk, having five minutes to look at something and then cracking on with some work, it allows the creativity and the thought processes that are going to support your business going forward.

The biggest tip I can give anyone thinking of attending a live event is to implement what you’ve learned as soon as you can. After my recent trip to California it took me FIVE DAYS to transcribe my notes and add them to my team’s project management system, but it’s so worth it. I want to action all of those insights and strategies.

(Listen to the full episode for a couple of my biggest takeaways from recent events I’ve attended!)

Listen to this episode here: Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.

If you’re an avid listener of the Simply Smart Business Show, first of all, THANK YOU SO MUCH for listening in, it really means the world. Second of all, if you’re loving what you hear I would love a review from you. To do that:

Head on over to here iTunes.

Click ‘view in iTunes’

Click the subscribe button (in case you haven’t already).

Click ‘Ratings and Reviews’

Leave a review.

Come on over to my Simply Smart Business Facebook Group to let me know so I can thank you personally.

The post This is why live events are a must appeared first on UK Business Coach and Mindset Mentor.

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In the online business space we’re flooded with success story after success story which can be amazing and inspiring but it can also trick us into not seeing the other side.

We think that all this success is what we should be experiencing 100% of the time, and we don’t acknowledge everything it took to create those stories, or all the people who didn’t make it (and what we can learn from them).

In this episode of Be the change, I’m diving into this topic with Michelle Warner.

Be the change is a mini-series here on The Simply Smart Business Show where I get down to it with leaders in the online business world to talk about the problems facing our industry today and (most importantly) how we can create the changes we want to see.

Listen to this episode here: Takeaways from this show:
  • How do you choose your coaches? There’s a mindset out there of only wanting to work with a coach who has achieved what you want to achieve, which is understandable, but that kind of choice is not all about the knowledge. For starters, you’ve got to note your gut feelings. And then the coach marketing themselves might not truly understand everything that went into their own success, or might assume that they can get you those same results as though everyone arrives to the door equal.
  • As creators, coaches and mentors we can never ever guarantee the results. Even if we have a high success rate, we can’t promise anything. We don’t know what’s going on for the person, all the nuances.
  • There are many factors that can impact your success story- your formal training, your personality, your network… these are all unfair advantages that can really change the outcome of a particular tactic or strategy.
  • There needs to be personal responsibility on both sides, from the buyer and the marketer. The reason survivorship bias is so insidious is that we don’t even know it’s there. You’re not marketing yourself untruthfully, you just aren’t looking at everything. Challenge yourself to find all the little things that have impacted your success but don’t seem important.
  • We need to get rid of the panic buying. That’s never the right choice.
Listen to this episode here: More on Michelle here:

Michelle Warner is an online business growth expert who gets entrepreneurs unstuck and back on track to building the businesses of their dreams. She’s the creator of the Springboard Method: a framework designed to nurture resilient, sustainable, growth-minded companies.

The Springboard Method leverages everything Michelle’s learned over the course of building a multi-million dollar startup in the social venture space along with her current company, and the 20+ years of experience she has working in and around digital marketing.

When Michelle’s not obsessing over your business, you can catch her hiking + swimming with Watson, the world’s best rescue dog and spending time in and around her beloved Lake Michigan.

Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.

The post Let’s talk about survivorship bias appeared first on UK Business Coach and Mindset Mentor.

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Welcome to the latest episode of The Simply Smart Business Show. In this show, I’m talking about why you should never rely on just one (or even two) social media platforms.

Listen to this episode here:

I’ve seen a lot of social media platforms come and go over my years in digital marketing. I realised in the early days that it’s risky to focus all of your efforts on one social media channel. Nothing belongs to us. They can change the algorithm, change the features, get rid of them altogether without telling us if they want.

You’ve got to think about this stuff when you’re putting together your marketing plan!

Your job is to generate leads wherever you can. You can’t have your entire lead engine in one platform. Instead, create an ecosystem using a number of channels that together create a cohesive journey for your customers.

Focusing on the experience of your people is key here – that’s where the power lies.

I teach my clients and masterminders how to set up a slick little marketing system that will keep working for them, keep bring in customers, outside of any single platform.

In the Smart Marketing System we look at a handful of key elements:

  • Traffic and lead generation (the lifeblood of your business)
  • High-value lead content
  • Repurposing that lead content (so you can hit multiple social media channels with ease)
  • Engagement, so that you can really grow your community
  • Nurturing, so you can deepen every relationship and build the trust
  • Conversion, in other words, how we turn those fans and followers into customers

The most important part? All of this works across all the different platforms.

Listen to this episode here: Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.

If you’re an avid listener of the Simply Smart Business Show, first of all, THANK YOU SO MUCH for listening in, it really means the world. Second of all, if you’re loving what you hear I would love a review from you. To do that:

Head on over to here iTunes.

Click ‘view in iTunes’

Click the subscribe button (in case you haven’t already).

Click ‘Ratings and Reviews’

Leave a review.

Come on over to my Simply Smart Business Facebook Group to let me know so I can thank you personally.

The post Don’t put all your social media eggs in one basket appeared first on UK Business Coach and Mindset Mentor.

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How emotionally connected are you to your goals? Do you want those things because you truly want to see them come to light, or are they on your list because they’re on everyone else’s?

Be the change is a mini-series here on The Simply Smart Business Show where I get down to it with leaders in the online business world to talk about the problems facing our industry today and (most importantly) how we can create the changes we want to see.

In this show, I’m joined by award-winning international coach, Ebonie Allard, and we’re talking:

  • People always chasing the next money milestone
  • Following other people’s standard of success
  • Integrity, authenticity and values
  • Pedestal coaching
  • Vanity metrics
Listen to this episode here: Takeaways from this show:
  • If you follow the “bigger, badder, faster, stronger” crowd it’s easy to think that has to be you too if you want to make a success of yourself, but that’s not true. That’s not good for us. When we force it, we’re doing ourselves a disservice. We’re losing the magic.
  • That feeling of “it’s never going to be enough” is pervasive. But would you rather run a business based on scarcity, or on the values that help you create the freedom and belonging you’re truly craving?
  • Seeing everyone else be so shiny and pretty can make you feel stuck, but you’ve just got to keep your eyes on your own mat. Nobody else has lived your experience – they don’t have your limitations OR your possibilities.
  • Give yourself permission not to follow the leader.
  • Share the true journey. Don’t just celebrate the vanity metrics and shiny wins, share the shit days. The stuff that’s hard. People will learn important lessons from you when you do.
  • So often, we’re outsourcing our pain. We’re not willing to grow up and look at the bits that make us feel uncomfortable – the internal work. You’ve got to learn to like yourself, to understand who you really are, to give yourself permission to go after what you need. It is not about looking for someone else to fix you because you are not broken.
  • Do your work. Be brave. Be courageous.

Take action: Think about one thing that you don’t want your clients to know about you and share it. You could share it with one person – your best friend, your coach, whoever, but tap into that insecurity and say it out loud.

Listen to this episode here: Find out more about Ebonie here:

Ebonie Allard is an award-winning International Coach. She’s a Misfit turned Maven, an author, an artist, and an advocate.

She’s the creator of The Misfit to Maven Way, The Value Filter system & host of the ‘Adulting, with Ebonie’ podcast.

She empowers self-selected Misfits to build businesses and lives that feel as good on the inside as they perhaps look on the outside.

It is her mission to help 100,000 Misfits know that they belong, and live fully rounded, three-dimensional, successful, FUN and self-governed lives.

Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.

The post Let’s talk about chasing someone else’s idea of success appeared first on UK Business Coach and Mindset Mentor.

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Welcome to the latest episode of The Simply Smart Business Show. In this show, I’m talking about the importance of nurturing your audience (and how to make a start).

Listen to this episode here:

It takes a lot to get all the new leads into your business and once you’ve put in all that time, effort and occasionally money into building an audience you can’t let it be crickets.

I see so many small business owners making this mistake – they focus so much on finding new people that they’re missing an opportunity with the amazing tribe they’ve already created. You see, these are the people who are already interested so this is your perfect moment to go deeper and strengthen that relationship.

Here are a few different ways that you can nurture those connections you already have:

  • Serve the people in your Facebook community by showcasing your expertise and giving them your time
  • Create evergreen nurture sequences
  • Share consistent, high-value content across all your different platforms
  • Really listen to your people and let their needs inspire the things you create
  • Surprise and delight your audience – it makes them feel loved!
  • Re-engage the segments of your community that you’ve neglected
  • Share a thank you video when someone opts in for your lead magnet and direct them somewhere they’ll be nurtured
  • Send follow-up emails to all signups checking in with them
  • Try a tool like Bonjoro, which allows you to send personalised video messages to people who sign up or buy from you
  • Give your community exclusive discounts or early bird opportunities
  • Bring your audience into your Instagram Stories
  • Have a showreel of client wins displayed somewhere
Listen to this episode here: Resources mentioned in this episode: Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.

If you’re an avid listener of the Simply Smart Business Show, first of all, THANK YOU SO MUCH for listening in, it really means the world. Second of all, if you’re loving what you hear I would love a review from you. To do that:

Head on over to here iTunes.

Click ‘view in iTunes’

Click the subscribe button (in case you haven’t already).

Click ‘Ratings and Reviews’

Leave a review.

Come on over to my Simply Smart Business Facebook Group to let me know so I can thank you personally.

The post So you’ve attracted all this traffic… now what? appeared first on UK Business Coach and Mindset Mentor.

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Welcome to the latest episode of The Simply Smart Business Show. In this show, I’m talking about how I’ve managed to create such a fantastic online community with Simply Smart Business, and how you can do the same.

Not too long ago, a lot of the big entrepreneurial names started closing down their (massive) Facebook groups. Today I’m sharing why I decided to go against the grain and stick with mine AND how I’ve grown it into a safe, nurturing space for every member.

Listen to this episode here: Create really clear boundaries

You have to be clear on the guidelines for your group, or all hell can break loose.

From the very beginning, I’ve made it clear that there will be no promos in mine unless we’re having a specific promotions day. If somebody comes in and promotes their business, the post is deleted. If they do it twice, the person is.

The one element of self-promotion that I do allow is #FreebieTuesday, where everyone can come in and share their lead magnet or another piece of free content.

Promote kindness and compassion

I’m also super clear on where I stand in terms of healthy debate versus online bullying. I don’t allow that to happen in my group and I think I’ve been really lucky in that it never has – but that goes back to being very clear on what is and is not acceptable.

Talk about your community far and wide!

If you want to grow your group, you need to talk about it on every single channel you’re using, on your website, in your email signature, on the thank you page of your lead magnets, in any podcast interviews you do, or guest posts you publish.

Create themes

Daily themes are a great way to get people showing up and starting different kinds of conversations. I like to mix mine up every now and then, but right now we have:

  • #MondayGoals – we set goals for accountability
  • #FreebieTuesday – we share our free stuff
  • #FeedbackWednesday – we ask for group support/feedback on the things we’re working on
  • #CoachingThursday – people share the things they need support from me about
  • #FridayLive – we all do a (promo-free) livestream in the group
Show up

When your group gets bigger, for the most part the members will take care of each other, but it’s important to keep showing your face and delighting your people. My #FridayLive theme is a great way to keep me doing this each week.

However, if you have paid Facebook groups, it’s important that you show up more in those than in your free community, because those members are paying for your time.

Listen to this episode here: Resources mentioned in this episode: Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.

If you’re an avid listener of the Simply Smart Business Show, first of all, THANK YOU SO MUCH for listening in, it really means the world. Second of all, if you’re loving what you hear I would love a review from you. To do that:

Head on over to here iTunes.

Click ‘view in iTunes’

Click the subscribe button (in case you haven’t already).

Click ‘Ratings and Reviews’

Leave a review.

Come on over to my Simply Smart Business Facebook Group to let me know so I can thank you personally.

The post How to grow an engaged, enthusiastic Facebook group appeared first on UK Business Coach and Mindset Mentor.

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Welcome to the latest episode of The Simply Smart Business Show. In this show, I’m talking about the importance of getting feedback from your people and acting on it.

Listen to this episode here:

I’m a big one for feedback, I’m a big one for customer research generally. It’s really important, because I think as business owners we can make assumptions about our products and our services. We put stuff out there that we think people want and need, but it might not hit the mark. It might not be the thing. Doing your research regularly and hearing from your people, and then doing something from that feedback, is what makes you super, super relevant. That’s what helps you to be the best that you can be.

When I did the beta round of my Business Success Bootcamp last year, I did feedback throughout. The poor ladies that were in that were probably sick of it, but I kept asking, “How did that work for you? Was there anything missing.” And the feedback that I had from that was phenomenal in helping me reshape that into something that I think is going to be even better. And it was great already.

I do it after every launch as well. This can be quite a painful one because feedback isn’t always good, it can be really negative. But the negative side is important – you want people to tell you the truth so that you can improve things. Ask why they didn’t buy, understand how your messaging didn’t quite hit the spot, or learn that maybe you didn’t create enough trust or clarity around the offer. Ask those questions and use the feedback to shape your next launch.

Even in the midst of a course or program, you can gather important insights from your people. I periodically survey my masterminders about their experience so that I can keep innovating and making it even better for them.

Opening yourself up makes you way more connected to your people, because you understand what they need. And that’s our job, to understand what they need and then give that to them. It also helps us to understand who we want to work with. When we understand who it is we need to serve, and how we need to serve them to get the best results, it makes us more relevant. It’s all about getting the best results as quickly as possible.

Don’t assume that what you’re putting out there is what they need, when they’re not saying anything. There is a massive, massive, massive percentage of our clients who say nothing, and we want them to say something in feedback, because it gives us a leg-up across everything we’re doing. It’s not just products, but it’s the messaging, it’s the content, it’s how we show up, it’s absolutely everything.

I would urge you guys to plan this focused listening into everything that you’re doing. You won’t regret it.

Listen to this episode here: Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.

If you’re an avid listener of the Simply Smart Business Show, first of all, THANK YOU SO MUCH for listening in, it really means the world. Second of all, if you’re loving what you hear I would love a review from you. To do that:
Head on over to here iTunes.

Click ‘view in iTunes’

Click the subscribe button (in case you haven’t already).

Click ‘Ratings and Reviews’

Leave a review.Paragraph

Come on over to my Simply Smart Business Facebook Group to let me know so I can thank you personally.

The post The importance of listening appeared first on UK Business Coach and Mindset Mentor.

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Think about where you are with your own marketing. If you’re lacking in anything, make it a priority to get better, to learn it, whether it’s just through reading a book, or doing a course, or whatever. Get better at it, because it’s an investment that you really need.

In this episode of The Simply Smart Business Show, I share some of the most important marketing activities for you to focus on as you grow your business this year.

Listen to this episode here: Let’s look at the specifics that you should be focusing on this year to take your marketing to the next level

You need to listen more. Sadly, in this online space, there’s so much broadcasting and shouting, and there’s not enough listening. How strong is their need to solve the problem that you solve? What kind of content and marketing do they need to tip them over the edge and to make them approach you and become your client or your customer? You really need to understand where they are at in terms of knowing you, where their need is, but also in terms of their problems and their dreams.

Be super clear on who your ideal paying customer is. The ones that are ready to invest, the ones you want to work with, the ones that you think are really fully aligned with you and the way that you work, the people that you really believe you’re going to be able to get good results for, understand who those guys are, and then be really clear in your messaging about targeting them, because you want to be attracting your ideal client. Not just anybody.

Go deep on your messaging. It’s about showing up and being real and being vulnerable sometimes. This strong messaging really, really connects, and it will turn the content that you’re creating, the websites, sales pages, social media content, blogs, videos, lives, podcasts, whatever, into very, very, very powerful marketing activities that draw people to you and creates that audience. That’s really what you want so now is not the time to scrimp on the messaging piece.

Understand who YOU are. You want to be clear on who you are, thinking about your why, your positioning, your branding. All of your marketing needs to show you as the expert that you are and create trust, so you need to extra effort into that so that they connect with you. I think that’s all about telling your story and being vulnerable.

Build an audience. It’s not about size. It’s really not about size. It’s about a real audience that’s invested in you. If you’ve done the other work, if you’ve done the homework, if you’ve done the research, if you’ve created powerful messaging then you’re more likely to pull the right people to you who want to be your audience, who want to be connected to you. As I said, it doesn’t have to be big. Smaller audiences that are more connected can convert far higher and have much longer stronger relationships.

Focus on fewer platforms. Choose what you love doing on social media, because if you love doing it, it shows, and people really flock to you. Focus on one or two things. Do them really well. Show up every day, and then with all of the other channels, if you to have a presence there, you can just use them for content distribution.

Create powerful content. Content drives everything. Once you’ve created that really deep messaging, you need the content to deliver it. Put together some well-researched, well though out pieces and then repurpose the hell out of them. Make all of your content work really hard for you.

And never, ever get bogged down by the latest scare. The digital world is ever evolving, so things will change and that’s ok.

Listen to this episode here: Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.

If you’re an avid listener of the Simply Smart Business Show, first of all, THANK YOU SO MUCH for listening in, it really means the world. Second of all, if you’re loving what you hear I would love a review from you. To do that:

Head on over to here iTunes.

Click ‘view in iTunes’

Click the subscribe button (in case you haven’t already).

Click ‘Ratings and Reviews’

Leave a review.

Come on over to my Simply Smart Business Facebook Group to let me know so I can thank you personally.

The post Marketing essentials for 2019 appeared first on UK Business Coach and Mindset Mentor.

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