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Today I want to talk about listening to your intuition and your instinct because they are super important and I think in this online world where we’re constantly consuming and digesting other opinions, we end up questioning ourselves.

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The best person to advise you is you. Your instinct and intuition knows you better than anyone else, even more than me, so that’s who you should be listening to.

Today I’m going to share two examples of when I’ve listened to my own intuition (despite what my head was saying) and got some great results.

My intuition said: scale your mastermind

As you know, I’ve run Masterminds forever and they have my heart. I love running Masterminds. There is something quite magical that happens in each of them and I absolutely adore creating and designing and facilitating them and seeing the journey people go on… Yet, there’s a limit to how much of that you can.

As I was thinking about scaling my business, I dismissed doing anything with my mastermind. I’d have to charge more money and that didn’t feel right. I could only feasibly run about 2 groups at once, and that’s hardly “scaling”.

But then I had this idea of redesigning it the way that I have.

I decided to create a training hub with a clear structure to follow depending on their business priorities. I hired coaches to run the groups day to day and then I show up for weekly Q&As, deep dive coaching, and virtual intensives.

I got really excited about this idea of working with more people, and having more impact, but then my head got involved, telling me it couldn’t work for so many reasons. And then my ego joined the party, telling me it couldn’t possibly work without ME in the groups 24/7. And my inner worrier was scared it would be too many people.

All of these things were running through my mind, but the my intuition said NO. This is the right move. It’s something I struggled with for a while, but now I’m so glad I took action on that idea. It’s absolutely working.

We need to trust ourselves more. We need to trust that we can do it, and we need to trust our ideas because these are from intuition, which is far smarter than your brain and heart.

My intuition said: hide awhile

During my last Elevate launch I was EVERYWHERE. I loved it. It was fun. I didn’t put too much stress and pressure on myself. I got super visible despite that not being in my comfort zone.

But I think being that visible took its toll a bit. I felt like I wanted my own space, like I just wanted to hide a little. I listened to that.

I’d had all kinds of plans to show up on social media with some new content, but instead I listened and I trusted. I took some space and gave myself to not show up for a while. I needed to recharge and it was lovely. That time allowed me to process everything that had happened and come up with some new ideas (which is always fun).

Sometimes you just need to listen and do what’s right for you. Pay attention to your intuition, it’s very rarely wrong.

Listen to this episode here: Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.

If you’re an avid listener of the Simply Smart Business Show, first of all, THANK YOU SO MUCH for listening in, it really means the world. Second of all, if you’re loving what you hear I would love a review from you. To do that:
Head on over to here iTunes.

Click ‘view in iTunes’

Click the subscribe button (in case you haven’t already).

Click ‘Ratings and Reviews’

Leave a review.

Come on over to my Simply Smart Business Facebook Group to let me know so I can thank you personally.

The post Tuning into intuition and instinct appeared first on UK Business Coach and Mindset Mentor.

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Welcome to the latest episode of The Simply Smart Business Show. In this show, I’m talking about business strategy and what it really is.

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There’s a lot of talk in the online world about business strategy. Some get confused between strategy and tactics. Some say that it isn’t important at all, and all you need is a good mindset.

Let me just say this: having a super clear business strategy is what will help you on the road to success. Yes, mindset is important. So is taking aligned action, but strategy is a vital part of the puzzle too.

I have my own beliefs about what strategy is (and what it isn’t) – I share a lot of this in my masterminds and courses, but in this episode I’m going to run you through the core elements of my strategic framework, so you can get a feel for it. This is what I use in my own business and with all of my clients – it really does work for every kind of business.

Step 1: Validation

You need to understand if your business idea, your offers, your services, the problems you’re solving are relevant or not. If they’re really something that will generate profit for you. You don’t want to waste time and energy on an idea that doesn’t have wings.

  • Get some customer feedback. Is what you’re offering addressing a real struggle for them? Are you tapping into a real dream or desire?
  • Take a look at what your competitors are doing – what are the opportunity gaps?
Step 2: Vision & goal development

Dig into your personal and professional goals – the idea is that we’re going to create the lifestyle we want – the business goals are what will make that happen. Get super clear on what you want life to look like and how much money you need to make in order for that to happen.

Everything needs to be aligned to your personal vision.

Step 3: Roadmapping & pricing

Look at your revenue target for the year and work out what products and services you need to sell and how much they’re all going to cost.

A couple of thoughts on pricing:

  • You want to have offers at different price points, because people will come to you at different levels.
  • Setting prices based on time never works – instead you want to think about the transformation you’re offering and create prices around that. How much time/energy/effort/sanity are you saving them?
Step 4: Branding & positioning

What messaging is going to help you connect to your customers? To their pain points and their dreams?

This is about the you-ness, not the marketing tactics.

Listen to this episode here: Resources mentioned in this episode: Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.

If you’re an avid listener of the Simply Smart Business Show, first of all, THANK YOU SO MUCH for listening in, it really means the world. Second of all, if you’re loving what you hear I would love a review from you. To do that:

  1. Head on over to here iTunes.
  2. Click ‘view in iTunes’
  3. Click the subscribe button (in case you haven’t already).
  4. Click ‘Ratings and Reviews’
  5. Leave a review.
  6. Come on over to my Simply Smart Business Facebook Group to let me know so I can thank you personally.

The post Let’s talk about business strategy appeared first on UK Business Coach and Mindset Mentor.

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Welcome to the latest episode of The Simply Smart Business Show. In this show, I’m talking about my system for making sure I never ever run out of content ideas.

Listen to this episode here:

Here’s my trick for creating content with ease: always create around the things you really care about.

These content pillars that I’m sharing are really aligned to my strategy, and I think that’s what makes them so impactful. And they really can work for any business – I teach them in my Business Success Bootcamp, and I also use them with my 1:1 clients. 

So let’s dive in.

Pillar 1: Your people

You need to really understand their pains, their problems, their desires, their dreams. Talking about this stuff is what shows that we actually understand them.

Pillar 2: Your solutions and offers

How can you help those people you really understand? This doesn’t have to be something super salesy, you can just touch on some of the solutions to those problems.

Pillar 3: Your uniqueness

You’ve got to stand out. This isn’t just about offering something different, it’s about you and your weirdness, and all the marvellous things that make you you.

Pillar 4: Your frameworks

Your own systems, processes and frameworks are what make your working methods so different. It’s also what makes your claims more credible.

Pillar 5: Your backstory

When your people understand you and what you’ve been through, they’re much more able to connect with you. It doesn’t have to be rags-to-riches story, just anything you’ve experienced.

Pillar 6: Your flaws

Showing that you can be successful AND flawed will be inspiring for your audience, it just will. Again, this is all about relatability. If you can show that you’re imperfect, your people will love you for it.

Pillar 7: Your opinions

Opinions can both showcase your credibility and polarise people – both of these are good things. Don’t be afraid of having a different opinion.

Pillar 8: Your storylines

The little anecdotes that happen in your everyday life. This is the stuff that keeps growing a connection with your people and helps establish you as an expert.

Pillar 9: Your values

This is all about all the stuff that’s really important to you – the things that you can’t stop banging on about. For me one of the biggies is integrity, but that will come as no surprise because I talk about it A LOT.

Pillar 10: Your vision

Your why. Your mission. Your vision of the future. Talk about all of this stuff – it really draws people to you.

Listen to this episode here: Resources mentioned in this episode: Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.

If you’re an avid listener of the Simply Smart Business Show, first of all, THANK YOU SO MUCH for listening in, it really means the world. Second of all, if you’re loving what you hear I would love a review from you. To do that:

  • Click ‘view in iTunes’
  • Click the subscribe button (in case you haven’t already).
  • Click ‘Ratings and Reviews’

The post My 10 core content pillars and how to never run out of ideas again appeared first on UK Business Coach and Mindset Mentor.

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Welcome to the latest episode of The Simply Smart Business Show. In this show, I’m talking about how to switch self-sabotage from a negative to a positive.

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My view of mindset issues is that they’re an opportunity for growth – big waving flags that we need to look inwards.

Self-sabotage is something we all face at some point. Things will be going really well, we’ll be really clear on what we want, we’ll experience a taste of success and then BAM! You get in your way, you start doubting yourself, and start questioning if everything is about to go wrong.

You’ll tell yourself negative stories that will make you stall. You start focusing on the opposite of what you should. You’ll procrastinate. You’ll pick fights with people or just feel super wound up. You may even completely freeze.

When you become aware of this happening, you really need to treat it with respect and kindness and generosity – don’t just brush it aside.

Put together a little SOS toolkit that will help you out – here’s what mine looks like:

  • Stop, breathe and step away from your desk.
  • Journal – get everything out of your head and on paper.
  • Write down the negative consequences of what you want right now – explore those. Are they really negative? Do they need reframing?
  • Turn those negative thoughts into positive affirmations (and keep repeating them out loud).
  • Look at what you can remove from your to do list so you can reduce overwhelm.
Listen to this episode here: Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.

If you’re an avid listener of the Simply Smart Business Show, first of all, THANK YOU SO MUCH for listening in, it really means the world. Second of all, if you’re loving what you hear I would love a review from you. To do that:

  1. Head on over to here iTunes.
  2. Click ‘view in iTunes’
  3. Click the subscribe button (in case you haven’t already).
  4. Click ‘Ratings and Reviews’
  5. Leave a review.
  6. Come on over to my Simply Smart Business Facebook Group to let me know so I can thank you personally.

The post How to switch up the self-sabotage appeared first on UK Business Coach and Mindset Mentor.

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Welcome to the latest episode of The Simply Smart Business Show. In this show, I’m talking about the importance of having a product or service roadmap in your business AND how to get your pricing right.

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More often than not, my clients want to talk about income – they’re not making enough money, and they assume that this is because they’re not making enough sales. They’re not converting, or bringing in leads, or the marketing isn’t working, or they’re not appealing to the right people… but there are other factors. It’s not all about the sales and marketing (even though they are important).

Your product roadmap and pricing matrix can both drastically affect your income. You might be selling loads of something but never making a profit (which means you’re probably pricing too low), or you have one offer that a lot of people say “no” to (which means you need a product roadmap).

What is a product roadmap and why do you need one?

A product roadmap is your range of offers that meet your customers at the ideal time.

If you have an amazing offer that sells but is not selling to everyone, then you’ve got a disconnect. You probably need to bring a new offer to the mix that will reach more people. You can deal with more people, you can solve more problems, you can make more people happy… it all boils down to having the right selection of offers.

To give you an example of how this works in my business, I’ve created different products and services that apply to different types of clients. You see, I work with newbie start-ups, businesses that have been at it a couple of years looking to grow, and more established businesses wanting to scale.

For the brand newbies, I’ve got loads of freebies to just help them on their way. When they can invest, but it needs to be DIY stuff, I have my Simply Smart Business Academy. This is like my training hub, it’s all DIY, it’s all the training about setting up a small business, a load of stuff on digital marketing and they buy that.

Then the next step up is my Business Success Bootcamp. That is my programme for people that are beyond the newbie stage. They’ve been going for one or two years, they’ve got some offers that have been selling, they’ve got a website, but their strategy probably isn’t right. There’s some disconnect there and they really want to hone in on what they need to do to grow.

Then, the next step up is my Elevate Mastermind and my one-to-one coaching and this is where there’s much more hands-on support from me to really take their businesses to the next level.

Elevate is something that I’ve created to accept a few different types of people. We have three groups. I accept people who are a couple of years in business, probably earning around a grand a month, I’ve got the people the next stage up from that, who might be earning sort of between 2K and 5K a month consistently, then I also have a group for people in the growth and scaling phase.

Have a look at your offers. Have a look at the different levels and types of customers that you work with or you want to work with and think about do you have something on offer that’s going to meet them where they’re at? 

Now let’s talk about pricing your products and services

Pricing brings up so many things around money mindset and our worth.

People get stuck in charging based on the time they spend doing the thing, or on what the market is charging and that’s wrong. You need to charge based on other factors as well.

Now, because this is so common, I actually built out a Pricing Framework that I use with all my clients. It’s a big spreadsheet that I take people through step-by-step-by-step, it’s quite in depth. It asks lots of really important questions which then, once you get to the end of it, brings you to a price that’s better matched with what you’re actually doing.

Really what this does is it focuses more on pricing based on the value that you bring. Think about what the problem is that your offer solves, what dream does that bring to life? What transformation does it give?

Is it 100% transformation? 100% results? 100% problem solver? Does it completely give them their dream of riding a unicorn over a rainbow? Or does it take them 50% of the way towards their transformation? Or is it 20% of the transformation? Once you start thinking about this, you really start thinking about the value that it brings.

Once you hook into that, then you can look at the pricing, again, and look at your current pricing and think, okay does that feel right? With the amount of transformational value that I’m bringing, does the price match the value? More often than not, it doesn’t. At that point, that’s when you really need to up the price and match it with whatever value you’re bringing for the that. So that’s the Pricing element, right?

Listen to this episode here:

Resources mentioned in this episode: Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.

If you’re an avid listener of the Simply Smart Business Show, first of all, THANK YOU SO MUCH for listening in, it really means the world. Second of all, if you’re loving what you hear I would love a review from you. To do that:

  1. Head on over to here iTunes.
  2. Click ‘view in iTunes’
  3. Click the subscribe button (in case you haven’t already).
  4. Click ‘Ratings and Reviews’
  5. Leave a review.
  6. Come on over to my Simply Smart Business Facebook Group to let me know so I can thank you personally.

The post How to choose the right offers and the right pricing appeared first on UK Business Coach and Mindset Mentor.

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Welcome to the latest episode of The Simply Smart Business Show. In this show, I’m talking about the five things I would have done much earlier if I’d have known the impact they would have on my business.

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I would have trusted myself.

I’m a bit of an overthinker – I have lots of ideas. I’m a very creative person but also a very strategic person. It’s a great mix because I have a lot of creative ideas and then I’m pretty good at implementing things too… but the overthinking part doesn’t flow quite so well.

There was a time when I came up with all these big ideas and goals for my business, but because I overthought them, and worried about whether I was capable, and obsessed over the risks, I delayed things that didn’t need delaying. My inner perfectionist had a part to play too.

I’ve definitely learned that done is better than perfect. Don’t wait until something’s “just so”, get it done and then improve it on the fly. When you do it that way, you gain some really valuable insight into how your thing is working in real life.

Now I jump in and take the risk instead of just worrying if it will work or not… and it’s paid off. Not everything has been a winner, but I’ve learned from every single thing that didn’t go to plan. (And more often than not, I got another killer idea in the process.)

I wish I’d have trusted myself enough to go with my gut instinct from the get-go.

I would have invested in a coach or mastermind earlier.

I think I had this idea that I needed to be at a certain place in my business before I could afford to invest in myself… but when I finally did? Wow. Best thing I’ve ever done.

At the time of that first big investment, it felt like a HUGE chunk of money and as soon as I paid out the panic set in. What if I didn’t make the money back? I needn’t have worried. Every single time I’ve invested in myself I’ve seen a huge leap in my business – I really wish I’d done it sooner. You can only grow your business alone up to a certain point.

I’ve been making these investments for over 3 years now, and I plan to keep going. Just remember to be very strategic when finding the right coach or mentor – it has to be the right person for you and your business.

I would have identified my weaknesses and fixed them sooner.

I’ve pretty much always known about my weaknesses, but I let myself hide behind them. A big one was sales – I’m brilliant at doing inbound marketing and pulling in traffic, but sales? Always been terrified of it. And I had that mindset of “I’m terrible at it so I’m not even going to try”.

Now I’m great at selling on webinars, but for a long time, I just avoided those situations. After identifying that weakness, I invested in some sales training with the fabulous Kendrick Shope. This is a great example of being discerning with the investments you make – identify a weakness or a gap in your knowledge and find someone to fill it.

Working with Kendrick is one of the best investments I’ve ever made – I just wish I’d have identified this as something to fix sooner – imagine all those sales I could have made!

I would have outsourced without fear.

You can’t do it all. I now have a phenomenal team around me. They are amazing and I could not run this ship without them – I just wish I’d recognised that earlier!

Again, it starts with identifying your weaknesses. There are areas where I should be working, and there are areas that just aren’t my zone of genius. The client-facing stuff? The training? The live streams and podcast recording? That’s where I need to be. Back office? Not so much.

The sooner you outsource, the more time you’ll have to do the things you’re good at, and the quicker your business will grow.

I would have conquered my visibility fears.

This is a big one. If you’ve seen a lot of my stuff, you’ll probably already know this story.

I should have focused on conquering my fear of visibility a decade ago, but I didn’t. I stayed uncomfortable, I hid behind my clients and stayed quietly behind my computer screen… but when I decided to go bigger with my business, I knew I’d need to get more visible and step out into the limelight.

It was really difficult – I had physical symptoms. I’d panic, I’d break out in a rash, I’d feel sick… but I knew it was something I needed to work on.

My process for getting through this stuff was the same thing I use with my clients – the fix and flood. Fix the original problem causing the negative self-belief, then flooding yourself with the thing you’re afraid of. It clearly works because now look at me – I’m everywhere!

Listen to this episode here:

Resources mentioned in this episode: Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.

If you’re an avid listener of the Simply Smart Business Show, first of all, THANK YOU SO MUCH for listening in, it really means the world. Second of all, if you’re loving what you hear I would love a review from you. To do that:

  1. Head on over to here iTunes.
  2. Click ‘view in iTunes’
  3. Click the subscribe button (in case you haven’t already).
  4. Click ‘Ratings and Reviews’
  5. Leave a review.
  6. Come on over to my Simply Smart Business Facebook Group to let me know so I can thank you personally.

The post 5 things I’d have done differently in my business appeared first on UK Business Coach and Mindset Mentor.

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Welcome to the latest episode of The Simply Smart Business Show. In this show, I’m talking about building a focused, targeted tribe of ideal clients on social media.

Listen to this episode here:


It can be hard to build an audience, especially when you’re just starting out. You’re there, showing up every day, but the numbers aren’t increasing, or you’re getting follows but from the wrong people (people you don’t really want to work with).

The first thing I want you to remember is this: it’s not about the numbers. It’s about having the right people in your social media community. I would much rather have 500 super targeted followers than 5,000 “not quite right” people.

While there is no silver bullet there are a few things you can be doing to make sure you’re attracting ideal prospects:

Understand your people

Who are these people you want to connect with? What’s going on in their minds? What are their problems, their desires, their dreams? What keeps them awake at night? What would be their perfect solution?

Pick your platform

You need to figure out where your people are hanging out. Your clients aren’t on every single social media platform, so you don’t need to be either. Having said that, I know people really struggle to figure where their clients are spending time, so here are a few places to get started:

  • Begin with Facebook – it’s pretty easy to find your ideal clients by demographic, using the targeting options offered by Facebook ads.
  • Instagram is an amazing hub for connecting with people, so search there too. It’s a particularly great place to find creative types.
  • Focus on Linkedin if your ideal clients are corporates, brands or anyone else who focuses on business.
  • Twitter boasts a mishmash of people, so it’s worth a quick search.

Pick one or two platforms to focus on and pour your attention into those. If you’re short on time, just pick one platform and do that really, really well.

Anchor in your positioning

Your messaging is the thing that’s going to help your audience realise that YOU are the person they need. I go into this in a lot more detail in Business Success Bootcamp, but here’s an overview:

  • What’s your WHY? Why does your business exist? Connect your emotion to that.
  • What are your superpowers? What are you really good at? What do other people say you’re good at? What’s the stuff that makes you feel amazing? Own these – they really hook into what people need.
  • What’s your purpose? Your vision? Your mission? Get super clear on these and really connect with them. Take them out into the world with you in everything you do and say. These are things that will connect you with the right audience.
  • What are your values? The things that are so important to you? Showcase them in EVERYTHING. Live them from the inside out.
  • Be clear on your uniqueness. Embrace your weirdness. What makes you stand out? What’s different about the way you do things?

Each of these elements helps drive your content and gives you plenty to talk about.

Create the expert

Establishing yourself as an expert and bringing out every part of that online will help you connect with your people on social media. And you do this by sharing:

  1. Your backstory. What got you here?
  2. Your flaws. People don’t connect with shiny perfection. Own your flaws and share them.
  3. Your opinion. Be really clear on what you stand for and what your opinions are in your industry.
  4. Your storylines. The anecdotes from your life that connect you to people.

All of these things create the foundation of your content, and your content is what helps you to build an audience online. My biggest tip of all is to show up every day doing this stuff. That will put you in front of your tribe and will help them connect with you – you want them to believe in your authenticity and get comfy with you, and that happens when there’s consistency.

Where are the best places to show up online?
  • Facebook groups that are full of your people
  • Instagram Stories
  • Facebook Lives
  • Regular Linkedin or Twitter posts
  • Medium articles
  • Sharing your blog posts and freebies on Pinterest

You just have to commit. Show up, do the work and your tribe will follow.

Listen to this episode here:

Resources mentioned in this episode: Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.

If you’re an avid listener of the Simply Smart Business Show, first of all, THANK YOU SO MUCH for listening in, it really means the world. Second of all, if you’re loving what you hear I would love a review from you. To do that:

  1. Head on over to here iTunes.
  2. Click ‘view in iTunes’
  3. Click the subscribe button (in case you haven’t already).
  4. Click ‘Ratings and Reviews’
  5. Leave a review.
  6. Come on over to my Simply Smart Business Facebook Group to let me know so I can thank you personally.

The post How to grow the right audience on social media appeared first on UK Business Coach and Mindset Mentor.

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Remember the one where I talked all about the weird niggle of anxiety I had as I was preparing to launch? In this episode, I’m following up. I’m sharing some of the tactics I used to overcome that anxiety and set myself back on the right path.

Listen to this episode here:


Even when you’ve done a thousand launches, and even when they’re normally a sellout success, you still get super nervous and anxious before a launch. There’s always that unknown factor and things could go wrong, things could break, which inevitably they do.

When I felt that niggle, I wanted to sit with it and see what came up for me. My go to in these situations is always journaling, but this time not a lot came out.

However, later on that same day, I got some really clear messaging around keeping it simple. For those that know me really well, you will know that if I can over complicate something, I will do. I’d planned all of these amazing things for my launch, and not everything was done, and I wasn’t quite ready. And I think it was that that was causing my anxiety, so I asked myself how I could strip it back.

As soon as I simplified that launch plan of mine, I felt better. I shelved some of those ideas and then I sat down to do some work. Getting stuff done made me feel so much less overwhelmed, like I was more “on it”.

Then, of course, there’s the mindset stuff. I have a handful of rituals for when I’m launching that really keep my mindset in tip-top form:

  • I declutter. I declutter like a mofo, in my office particularly. I declutter the desktop. I declutter that. I declutter the folder where I keep all of the launch stuff. I declutter my whole office, there’s no paperwork, I have a really, super clear desk. It just helps to kind of clear my mind a little bit. If you clear space, that means you have more space to pull things in, right. And I want to pull in a lot of amazing new clients as part of this launch.
  • I also do a lovely little exercise that I call negative consequences, which is a really big, big one for me. Basically, I write down all the potential negative consequences of this launch being successful, and that brings out any kind of other fears that might be a little bit hidden. And then whatever that brings out, I will start working through those fears. And my way to work through them is through journaling but also through EFT, which always works a treat for me.
  • Then I do a lot of journaling around the actual launch and my targets. I write about my big goal, what that looks like and then I see what comes up around that. What I tend to do is write around the fears I have, and just see what comes up for me. I’ll also look at the practicalities of those fears – I’ll bring a “fix it” strategy to every single one of those “what if” scenarios.

Dealing with stuff as it comes up is so important – because I’ve cleared it, I feel really positive, really excited. I can’t emphasise how crucial mindset is to your success, I really can’t. If we don’t take good care of it, those mind monkeys will jump in and everything just escalates.

By actually feeling it and feeling into and looking into what that thing could be and then working on that immediately, we can clear it and move on.

Listen to this episode here:

Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.

If you’re an avid listener of the Simply Smart Business Show, first of all, THANK YOU SO MUCH for listening in, it really means the world. Second of all, if you’re loving what you hear I would love a review from you. To do that:

  1. Head on over to here iTunes.
  2. Click ‘view in iTunes’
  3. Click the subscribe button (in case you haven’t already).
  4. Click ‘Ratings and Reviews’
  5. Leave a review.
  6. Come on over to my Simply Smart Business Facebook Group to let me know so I can thank you personally.

The post The other one about anxiety appeared first on UK Business Coach and Mindset Mentor.

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Welcome to the latest episode of The Simply Smart Business Show. In this show, I’m talking about creating content that converts without losing your authenticity. This is something I get asked about a lot.

Listen to this episode here:


People can get quite scared of creating content. The come up with blocks around it, saying things like “I can’t write”. I was actually one of those people for a long time – I truly believed I couldn’t write, so I hired my copywriter, Daire.

Interestingly, once I hired her and the pressure was off, I found myself much more able to write.

People also struggle with getting their opinion across and figuring out how to actually connect with people. The trick is to find your flow. Find your little groove that helps you connect – for me it was this podcast. At the beginning, I was afraid of visibility, but podcasting unlocked my fear and got me being me, without worrying about all the mistakes.

Actually sharing those mistakes is what has helped me attract and connect with all the right people.

But this isn’t just an episode about creating content that connects with people, this is about creating content that converts. In other words, sells.

It can feel a bit “ick”. It can feel completely wrong. It can go from being in flow to being super rigid and disconnecting us from our people. This is a really common problem, but it doesn’t have to be that way.

Here are four things that can really help you to convert with your content – I’m not a natural with this, it’s something I’ve had to work at (so there really is hope!)

Change your mindset around selling

Selling is not evil. If you’re not selling, you don’t have a business.

Also, selling isn’t a horrible thing to do to someone, it’s actually helping. Selling is simply the extension of the help you’re already giving people in your free content.

Understand your people deeply

If you understand your customers’ pain points, problems, desires and dreams then you can really connect with them. You can make your content about all of those things.

You can show them that you understand, and you can offer them the solution that resonates.

Write what you’re passionate about

(Not what the “gurus” tell you to focus on.)

This makes whatever you share feel “real” because it’s true to you. It will be filled with genuine stories and heartfelt support. Having that emotional connection in your content is like gold dust.

Show up every day

People crave consistency and they trust consistency. Just show up in some way that feels really natural to you – it doesn’t have to be super structured. In fact, if it isn’t scripted it will feel a lot more authentic.

The trust you create by showing up every day is what encourages sales from the right customers and clients.

Listen to this episode here:

Resources mentioned in this episode: Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.

If you’re an avid listener of the Simply Smart Business Show, first of all, THANK YOU SO MUCH for listening in, it really means the world. Second of all, if you’re loving what you hear I would love a review from you. To do that:

  1. Head on over to here iTunes.
  2. Click ‘view in iTunes’
  3. Click the subscribe button (in case you haven’t already).
  4. Click ‘Ratings and Reviews’
  5. Leave a review.
  6. Come on over to my Simply Smart Business Facebook Group to let me know so I can thank you personally.

The post On creating content that coverts appeared first on UK Business Coach and Mindset Mentor.

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Welcome to the latest episode of The Simply Smart Business Show. In this show, I’m talking about anxiety, because I think it’s really important that we’re honest about this stuff.

Listen to this episode here:


Today I woke up with a real niggle of anxiety.

My first thought was, “I’m about to launch, am I anxious about that? Is there anything going on there?”

My second thought was, “let’s address the woo side of me”.

Yesterday there was a super powerful full moon, so there could be something there that’s created this feeling in me. As I sat down at my desk this morning, I thought I’d pull a card. I have these lovely Work Your Light cards by Rebecca Campbell that I share on Instagram Stories a lot, and I thought I’d pull one out, just to see if there was something that could help me a little bit.

The card I pulled was “trust the niggle”. Bang on.

I just sat there for a bit, thinking about that niggle. Something didn’t feel quite right. I didn’t feel as confident as I had been. What could have happened to make things shift this way?

I have no answers, I’m just feeling this stuff. I’m going to spend today exploring and practising some of the mindset habits that help me whenever I have a bit of a wobble.

I’ll start with journaling. Whenever I just get everything out of my head and onto paper, I get some really amazing downloads.

Then I’ll do some EFT work, some tapping on whatever came up as I journaled.

And then later I’ll go out. I feel drawn to being outside and getting some space and some fresh air, just to see what comes up.

I’m hoping if I do the you-turn, as my darling Rebecca Ching says, I’ll find my answer. It’s about getting curious about what’s going on and seeing if you can identify the issue.

It could be launch nerves. It could be that something isn’t feeling in alignment. We’ll just have to see.

Listen to this episode here:

Resources mentioned in this episode: Subscribe to The Simply Smart Business Show on iTunes here and on Podbean here.

If you’re an avid listener of the Simply Smart Business Show, first of all, THANK YOU SO MUCH for listening in, it really means the world. Second of all, if you’re loving what you hear I would love a review from you. To do that:

  1. Head on over to here iTunes.
  2. Click ‘view in iTunes’
  3. Click the subscribe button (in case you haven’t already).
  4. Click ‘Ratings and Reviews’
  5. Leave a review.
  6. Come on over to my Simply Smart Business Facebook Group to let me know so I can thank you personally.

The post The one about anxiety appeared first on UK Business Coach and Mindset Mentor.

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