The history of banking system in this world goes back to centuries. It has evolved over the years to be more helping but even more demanding from a consumer.
The latest banking system has become a corporate circle on which human beings are dependent entirely from an individual to a whole Country. This unprecedented working has empowered the Banks and people related to them to extremes and thus we see economies been driven entirely by them.
Economics and Personal Financial Status:
We can put up a long debate on microeconomics and macroeconomics of a Country or a state and how Banks play a pivotal role in it. But to understand it in a more enlightening way we need to interpret the role of banking in an individual’s life. Banks have different schemes to offer to people in different countries.
People in developed countries have different financial statuses as compared to people living in developing or underdeveloped countries and thus banking system works differently in them.
We can consider working middle class of a developing country here to make it more understandable. You are a middle aged man working in a retails company with a handsome salary package. Life is on a planned track and you have already defined limitations to the finances.
And thus the limitations don’t allow you to buy a house or an automobile of your liking. The economic constraint of a country adds to the financial limitations of the company you work at and eventually you being affected at individual level is inevitable.
The more significant thing here is the denial in which we live while we make our financial decisions in such circumstances. We keep our financial goals and objectives very limited and in the demands of society we burden ourselves up.
This is the phase where we move to erroneous decision making of moving to a bank for financial support as Loans or external debts from friends and family. It all goes good in the beginning until the Economy shatters, the workplace shambles and you are jobless. Now the debts are high and opportunities are low.
This challenging situation makes you more vulnerable to take even more substantial steps. From the past century the idea of personal bankruptcy has evolved. It is an experience nobody expects or wants to happen to them. But the pressure from your external debts demands this way out.
Personal bankruptcy is defined as that an individual assigns (surrender) everything they own to trustee in bankruptcy in exchange for the elimination of their unsecured debts.
The legal system in different countries is designed in such a way that it allows some form of debt relief but first you need to accept this fact that you are facing Bankruptcy and what steps you can take to solve the problems related to it. And the steps are as follows: Take on board an expert Attorney and give your complete details of assets you are paying off.
Keep yourself fully updated with the laws before filing for bankruptcy.
Personal bankruptcy should be a last resort if you are in insolvency. Because it’s going to take years before the bankruptcy work off your credit and payments.
Keep working harder along the process of bankruptcy because your finances can give you a chance to repossess some of your belongings such as your automobile.
Don’t hide your assets and income from the court because it can cause a dismissal of your case.
Don’t repay personal debts to friends and family because the trustee can demand legally for this money once you file for bankruptcy.
Discuss your legal outcomes and constraints and moreover the benefits with your legal adviser beforehand.
This article covers the limited aspects of Personal Bankruptcy and I hope they are found useful.
Attracting an online audience is the difference between a thriving and successful business, and one that is in danger of going under.
Savvy small business owners are utilising digital marketing to keep up with industry competitors, and constantly modifying their business models to suit the demands of online consumers.
The online marketplace is becoming increasing lucrative for small and medium-sized enterprises (SME’s). Fortunately, you don’t need to spend a fortune to keep up with the online presence of industry powerhouses. By creating targeted content for your consumers and target demographic, digital marketing in australia can secure the growth of your small business.
Read on to find out why SME’s need to be more targeted, in their approach to digital marketing.
SME’s have the advantage of being able to curate a stronger brand identity than larger enterprises. It is therefore essential to utilise this advantage, by creating targeted and modern campaigns for your consumers.
As an SME, you have the ability to create your own unique and quirky brand personality, without being restrained by corporate voices. Failing to update campaigns regularly to reflect what is currently popular in mainstream media, is a simple way that SMEs can lose the interest of their audience and potential consumers.
Most SME’s have a small budget when it comes to digital marketing. Therefore, it is no point wasting pressure dollars creating an interactive website, if the majority of your target customers are using social media for their purchases.
Most SME’s have the ability to know directly who they are selling to. This means that they can utilise key information including the prominent demographic of their customers, and how most of their customers are hearing about their brand. By personalising your customer experiences to suit the platforms yoru consumers are flocking to, you will lower your product costs and dramatically increase your return on investment.
When considering which social media platforms to utilise, it is important which meet the needs of the products that you offer. With so many platforms available to utilise, SME’s are able to curate their ideal social media profile to suit their industry and products or services. If your product will entice viewers through visuals, Instagram or Pinterest may be your best platforms. In comparison, if you require video content to market your product, Facebook might be the way to go.
Audience targeting can be a tricky beast to master. However, by precisely selecting which audience sees your online ads, you can cost-effectively drive motivated consumers to your website.
Audience targeting can be an incredibly successful method of customer relationship management (CRM). This means that you can curate certain content specifically for consumers who have already recently purchased your products. The conversation and content you deliver to new consumers who have never tried your product, should always be considerably different to your established and loyal customers.
Audience targeting can be further segmented by consumers behaviour on your website. For example, certain content can be curated toward consumers who have visited your site but abandoned their purchases at the cart. Each consumer who comes to your website has a different story and different objectives from visiting your website. It is therefore essential to target your content accordingly, to influence audiences of all shapes and sizes.
By targeting your approach to digital marketing, you can curate an audience-centric strategy across all of your platforms. Targeting your content to your target consumer means that all businesses; even SME’s with a small marketing budget, can utilise the benefits of digital marketing.
Building your brand awareness is one of the best ways to generate leads and build trust with your audience.
Obscurity is the biggest enemy of any business, and to increase your bottom line and keep your company afloat and thriving, you have to clear the fog of obscurity.
If you’re obscure and no one is talking about you or reviewing and rating your products and services, anyone who happens to stumble upon your business page will click away and head to your competitor. Why? Because without brand awareness, you have no social proof, and no one is going to trust you.
So, how can you build your brand awareness? You need to get seen on the search engine results page.
But, ranking on the SERPs takes time and dedication. To do it, you need to produce quality, keyword-optimized content that your customer’s and the search engines will love. As the busy owner of a growing business, you don’t have the time nor the specialized knowledge it takes to do this.
And if you were to embark on a do-it-yourself article writing strategy, you’re going to encounter a lot of frustration and waste your valuable time.
No one gets something right on the first try. It takes hours of tweaking and pivoting to get anything to work effectively and consistently, and improving your search engine ranking result and building your brand awareness is no different.
To save yourself time, frustration, and ultimately money, you’ll want to delegate this critical part of your digital marketing strategy to a professional; or better yet, a team of professionals.
Up to 80% of American consumers research a company online before they decide to buy. If your web page is way down at the bottom of the results page, or worse; completely non-existent, you’re clouded in obscurity. If no one can find your business, does it even exist?
In the eyes of your target audience, no, it doesn’t.
Almost the entire population of the United States makes online purchases. In 2018, you absolutely must have an online presence that ranks, and the most straightforward way to do that is with keyword optimized articles.
You may be thinking that pay-per-click ads are the easiest way to fight obscurity and get in front of qualified leads. While this is true to an extent, you’re failing to realize how that looks from the customer’s perspective.
Consumers have become increasingly annoyed with in-your-face, hard and sales-y pitches from businesses.
So, there is a slew of products on the market that consumers are using now that block pop-ups and advertisements while they’re browsing and shopping online. Customer expectations in 2018 are much higher.
Customers trust brands that solve their problems or speak to their specific pain-points with engaging content and not with hard and fast sales pitches as soon as they open their browser.
While your competitors are busy throwing money at expensive pay-per-click campaigns that need constant management, with professional article writing, you pay for the material once, and that’s it. It keeps drawing in leads and making money for you.
Professional creative content writerscan create evergreen content for your business.
Evergreen content is material that stays relevant and never gets stale. An example of an evergreen piece of content would be:
About us pages
The company or owner’s story
A professional article writer knows how to craft engaging articles that will rank for your targeted keywords on the search engines. Furthermore, you can hire a team of professional article writers, so you’re producing consistent content fast. Pretty soon, your content will start to outrank your competitors on the SERPs.
So, if you want to beat-back online obscurity and reach your target audience quickly, hire a professional article writer. They’ll know exactly what to do to get your business to rank on Google and delight your target audience with engaging content that converts.
But why do that in the first place? Some really simple reasons to understand are listed below.
Increased Brand Recognition
Most people these days use their mobile phones to browse the internet and they do not really want to read too much text as they are in a hurry. Watching videos is quickly gaining popularity. In fact, the rate at which online video content is used is much higher than it used to be and what people anticipated. Video is quickly becoming the best possible medium to promote businesses on the internet and it sits at the foundation of the highly effective content marketing strategies.
The one thing that many do not understand about using video is that it can explain everything you might imagine in a much faster and more effective way. The human mind relies mostly on images so using videos to show different important things about the business, like how services offered would benefit the potential client. This leads to higher profits in the long run.
Increased Website Traffic
Pages that include videos are much more likely to be shared on social media. This automatically increases the traffic that can appear on a website. Why not take advantage of such an opportunity? If the business is often holding meetings, create webinar videos. Those videos can be utilized to then give viewers high-quality content.
The truth is that most businesses already have access to all the tools they need to create good content. This does include recording business videos. Use the videos in order to increase brand awareness, recognition, traffic and how much traffic a site gets.
Becoming an entrepreneur is not easy, however, there are some easy steps that you can take to get started.
This includes things like finding your business, setting up your home office, advertising your brand and much more. To help you to get started on becoming an entrepreneur, we have put together 5 steps that you should follow. Keep reading if you’d like to find out more about this.
Decide On The Business
Is there something that you have always wanted to do with your life but have never quite managed to achieve it? Now is the time to get started and really turn that dream into a business. Before you make the final decision, you should do a lot of research and make sure that this business is going to work. Look at similar businesses and the industry as a whole and make the final call.
Get Some Office Space
If you want people to take your business seriously then you need to think about getting a base. If you have some money to get yourself started, you could rent out some office space in the city centre or in a nearby town.
If you are hoping to keep costs low initially, you should think about getting a prefab steel building to work from that you can build on your property. You can either use this as a space to work from, or as a makeshift warehouse that can stock any products that you may be looking to sell. Once you have some space dedicated to your business, you can get started.
Find Your Audience
Arguably one of the most important things about starting a business and becoming an entrepreneur is to find your audience. These are going to be the people that you are targeting and so you need to know what makes them tick. To achieve this, you’ll need to do extensive market research before even thinking about launching your product or service. The best entrepreneurs are those who know their audience and can impress them time after time.
If you want to become an entrepreneur, then you need to be ready to network. This is an extremely important part of becoming an impressive businessperson and so you need to learn these skills. Find out about local events that are happening and talk to other local business owners. The more people that you meet in the same industry as you, the more successful your launch will be.
Plan Your Marketing
The final step that we are going to talk you through when it comes to becoming an entrepreneur involves planning your marketing approach. Marketing is so important in this day and age and you are never going to be successful if you don’t plan it carefully. Do a lot of research and find out what sort of channels your target audience respond to the most. Don’t follow the crowd, be innovative and your marketing will speak for itself.
Make sure to follow all of the advice that we have given you in this article if you want to become an entrepreneur and be in charge of your own business in no time.
It is a difficult challenge to try and increase the visibility of your business whilst ensuring you have enough cash in the bank to invest in new opportunities. Here are some suggestions to make your company more efficient.
Take Calculated Risks
If you want to stand out from the crowd and really start to bring in some credible money then you may need to step outside your normal comfort zone and take some risks. This could be to invest in a new project or similar. To do this, you may need some initial cash in the bank to help fund whatever the project plan is.
If you do not have these initial funds then you could maybe get a loan. People with business bank accounts will generally have a relationship with their bank where they have some history to show their incomings and outgoings.
As long as there is a sound stable history of payments then this is good evidence to show that you are a low risk for the bank to maybe give you a cash loan. The bank way want to understand in a lot more detail exactly what the money is for and may even ask you for the project plan.
Productivity Improvement through People
Your employees are key to the success of a business. Keep them happy and motivated and they will want to work harder for you and put in a little more effort. This may include working extra hours without you even requesting it or doing that little bit more to get that job over the line.
Treating your employees with respect and not only listening but taking on board their feedback in a constructive way will work a treat.
It is interesting to see how big companies approach this where companies such as Virgin have posted everywhere on their company statements that they value their employees but other companies such as Rolls-Royce state repeatedly they value the customer.
I suppose a balance of the two of these is needed.
The amount of inefficiency in a business is sometimes quite a surprise when identified. This could be as simple as old process’s that have not been updated to reflect modern working practices and things are completed the same way that historically has always been the same.
It is one thing identifying waste in your company but then taking the corrective action to make the change is the key action. You may employ an external person or company to help you on this – for example a greenbelt or blackbelt in lean six sigma or you may look to just empower your employees to challenge business as usual and make a change.
Some business even look to implement and improvement scheme where employees are financially rewarded for suggesting and helping to implement and activity that improves efficiency.
One way to start a new business venture is to obtain a series of startup loans to cover known expenses while working on generating revenue.
Determining how much to borrow starts with figuring out how much will be needed to cover the basics. Entrepreneurs can help themselves work this out by thinking about investing the borrowed funds rather than just spending money.
Investing vs spending is more than just a semantic issue. Spending money implies paying for things without any expected return. Investing is just the opposite. Investing is putting money into something with the eventual goal of getting something better in return.
The proper way to look at funding a new business venture with start-up loans is to frame the funding as investments.
With that said, here are five ways to wisely invest start-up funding:
1. A Professional Setup
Every new business venture needs some basic things to get started. An online business needs computers, mobile devices, and a productive website.
A brick-and-mortar operation will need all of those things along with office space, equipment, supplies, etc. The goal is to invest start-up funds in a set-up that projects a professional image.
The new entrepreneur should want to create a professional image from the very first day of business. A failure to do so gives the impression that the company is an amateur operation. That is a quick way to kill a new business before it ever gets off the ground.
2. Solid Marketing Strategies
The next thing to invest in is a set of solid marketing strategies. Entrepreneurs should look around for reputable marketing agencies that offer good, fresh ideas for promotion. Why? Because a new start-up is only as successful as its marketing.
Very few businesses explode overnight by way of a combination of word-of-mouth and mere chance. Most businesses succeed only on the strength of their marketing efforts. As such, at least a portion of a new enterprise’s start-up loans should be invested in marketing.
3. Cash Flow Management
A third area of investment is one that new entrepreneurs often fail to recognise: cash flow management.
What makes this particular investment difficult to wrap one’s brain around is the fact that you are not actually spending any money on it. Instead, you’re putting money away to cover future needs.
Cash flow is critical to long-term viability. A new company can generate lots of sales and grow its customer list pretty quickly. But if it doesn’t have the cash to pay its own bills, that company can collapse under its own weight.
A certain portion of funding from start-up loans should always be dedicated to cash flow management.
4. Strong Team Members
Unless an entrepreneur is planning to act as a sole trader, he or she is going to need the assistance of other people to get that business off the ground.
That person will want strong team members who share his or her passion and vision, team members that are capable of making things happen.
But guess what? These kinds of team members do not come cheaply.
Entrepreneurs have to be prepared to invest in the talent they need to succeed. Investing in strong team members now will pay off in the long run more often than not.
It’s a matter of getting the right people in place from day one, people who will be key participants in building a successful operation.
Finally, the modern business world thrives on technology. This is one area of investment that, although it can be expensive, is well worth every pound spent.
A portion of the new company’s funding should be dedicated to the kinds of technologies that will keep the organisation on the cutting-edge. Obviously, said technologies will differ from one company to the next.
Start-up loans can mean the difference between adequate funding and running out of cash before a new business starts generating sufficient revenues.
But in addition to securing loans, entrepreneurs also have to invest wisely.
Wise investments are the foundation of financial strength and future profitability.
Most startup businesses operate on a shoestring at first, with no extra funds for frills. However, the marketing budget is vital to the company’s survival and growth.
Without allocating too much of the operating budget to promotion and marketing, promoting a business on a tight budget can be done by a company owner who effectively optimizes strategies like the following.
Put Up a Website
Websites can be low-cost to organize as well as maintain, and they are vital to success in today’s tech-savvy economy. College students often charge low fees to build a website and update it monthly, if requested. For the cost of a domain name and a host site, together often totaling less than $100 per year, you can hire a student or another knowledgeable person to organize a simple but effective website to promote your business. The site should include information about your company and its leading officers, information about the products or services offered, and an easy, convenient way for site visitors to contact the company for more information or to place an order. A simple design works better than one that is cluttered or confusing.
Buy Reusable Print Materials
It’s easy to forget about the importance of print materials in the age of digital media. However, there is no denying the enduring allure of an eye-catching cut-out or custom foam board printed signs and displays. While they provide the means for a small business to decorate the waiting area or another part of the workplace, these items can also be transported for use in trade shows and other events. Having a small arsenal of interesting and/or informative posters, signs, and displays printed on durable materials can provide a strong backbone to your marketing and advertising efforts for years to come.
Publish a Blog
If you or someone who knows the company fairly well can write a few paragraphs with weekly updates or industry news, you can post a blog at your website or on its own through a platform like WordPress. Blogs are basic narratives about the organization. Weekly posts can feature heartwarming but confidential customer stories, exciting product news, or upcoming special events. Written in an informal tone or perhaps a humorous style with factual information added, blogs can serve as a useful communication and relational link aside from business transactions between the company and its current or potential customers. As people become more familiar with the business and the writer’s personality, they are often likelier to become customers.
Utilize Social Media
From Facebook to Instagram, it seems like most people and businesses are connecting via social media these days. Many companies join as members corporately or individually through key employees to establish an online presence. Twitter is a useful tool for sending brief messages to keep your company name in front of followers who are already customers and may recommend your business to friends and relatives. If social media takes too much time away from other company work, you can hire the ever-qualified college student or a new parent who is looking for part-time work to do it at home.
Get Involved with the Community
Spending wisely on a startup requires investing in the local community to enhance your company’s professional image. Participating in the county fair or handing out swag at a seasonal festival help to get the company name known throughout the area. Sponsoring a community sports team or speaking to a class of high school students about business practices contributes to a professional persona and reputation. A chamber of commerce membership is usually inexpensive and provides access to other members of the local business community, where networking opportunities often abound.
Marketing your company on a limited budget can yield positive results. Target your efforts to organizations and events that will likely render a high return on investment. Get involved on the Web and in your neighborhood to make new acquaintances and spread the word about your company.
Microsoft always impresses consumers about their products. In the latest version of their Office, they add more exciting features which allows users to work in a much collaborative way, which they called real-time collaboration.
The newly introduced Microsoft Office for Mac is the Office 2016. According to some speculations, this version of Office is a lot better than the previous one.
It just proves that Microsoft is fulfilling their promise to give excellent services and high quality products.
How Real Time Collaboration Works with Mac?
The newest and more advanced feature added to Office 2016 is what they called real-time collaboration. It is the term used by experts which enables one or more users to communicate concurrently. In other words, several users can work on one project at the same time.
Every app in the Office has its tools and upgraded features. You can compare real-time collaboration as another form of group interaction. It involves immediate way of sending messages and another level of interaction with the use of real-time communication tools.
Microsoft’s update for Office 2016 brings a whole new experience for different types of users. Listed below are the advantages brought by the new update in Office:
Changes for Microsoft Word, Excel, and PowerPoint
The most notable upgrade here is the capability on real-time editing. When you upload a file in the drive, you can share it with someone else. Along the process of editing, you will see a thumbnail located in the upper right side of the sheet. It will allow you to see who is active at the moment and who are you working with. A flag icon will represent which part of the document the other user is working on.
Aside from that, the problem of unsaved files is now solved. If you are doing on your projects online, do punish yourself thinking if you save the file or not because Office 2016 has another brilliant feature added. Files stored in cloud once edited will automatically save every change that you made. You can also see the other changes made by the other users, and if you are not satisfied with the changes you can bring back the previous one.
For individual app like Word, it is a lot easier and accessible to see sites and other groups. You just need to look for representations that you saved in your most recently used groups or sites which can be found in the Open menu.
In Excel, they add new set of charts. An up to date type of Map chart is also added. It seems futuristic because it can change a given geographic data turn into a map.
Outlook also makes messaging more convenient with the help of Google Calendar. Deleted and archived messages can be tracked again without putting much effort.
Lastly are the PowerPoint updates. With the aid of QuickStarter, you can make a draft of the content you are going to work on including the subject and other important points. If you are confused about the changes that have been made by your other group mate, you can check it as well. Slides that have changes will be highlighted and you can assure that no one ruined the work of others. It also has basic editing tools for videos, which allows you to cut any part of a clip.
Mac Updated with Real-time Collaboration
Microsoft gives a fresh new look for group interaction. Real time collaboration adds a new exciting experience for many users especially for those who are in the corporate world. This type of communication can be really helpful for those who are engaged in affiliate marketing.
You can monitor your business with the use of data presented to you online and give feedbacks promptly.
Real-time collaboration offers a lot of new features which really helps users from their day to day routine up to their working habits. The bottom line is, it allows numerous numbers of users to work altogether and communicate in a much better way.
First, the files are accessible for different users even if they differ in location.
Second, they can exchange ideas without any interruptions to come up with a collaborative work.
Third, it works across different apps and eliminates gap between people.