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As our parents age, we’re inevitably faced with the decision of how to best care for them. But, for BrightStar Care franchisee Jeff Emrich, there was never any question that home health care was the right course of action for his young-at-heart father. Jeff’s dad re-married at 80 years old, after spending most of his […]

The post What Starting a Home Health Care Agency Means to Me appeared first on BrightStar.

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Providing high-quality care to clients is key to increasing home health care sales for all home health care agencies. It’s priority No. 1. However, BrightStar Care franchisees have multiple revenue streams they can tap in to boost their revenue, including our National Accounts, without requiring our agency owners to spend valuable time and financial resources […]

The post What are BrightStar Care’s National Accounts? appeared first on BrightStar.

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National In-Home Care Agency Ranks amongst Industry Elite on Annual List Forbes Magazine has named BrightStar Care the best low-investment franchise in America, in a report released mid-June. The brand ranked No. 1 in the category of companies with an entry cost of up to $150,000. In an effort to give investors who are looking […]

The post Forbes Names BrightStar Care Best Low-Investment Franchise in America appeared first on BrightStar.

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Roughly five and a half years after opening their first BrightStar Care agency in Madison, Wisconsin, franchise owners and husband-and-wife team Jeff Tews and Susan Rather decided to make a cross-country bicycle trip. In reality, they ended up taking two summers to ride across the U.S., using a tandem bike, hauling a trailer and camping […]

The post How Seeking Adventure Fosters Passion for Our Home Health Care Business appeared first on BrightStar.

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By: Andy Andress, Chief Operating Officer Home health care is unique in the service industry, and it’s certainly different than owning a retail or restaurant concept. Whereas you could invest in a fast-food restaurant and hire an operations manager to oversee multiple locations, an absentee-ownership model doesn’t really work in a home health care agency. […]

The post How to Scale Your Home Health Care Agency appeared first on BrightStar.

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While it may be true that you have to spend money to make money, it doesn’t mean that financing your business needs to be an arduous, uphill battle. Here’s a quick guide to financing your in-home care business – from leveraging Small Business Administration (SBA) loans to taking advantage of government grants to optimize cash […]

The post A Quick Guide to Financing for Your In-Home Care Business appeared first on BrightStar.

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As more of the U.S. population reaches retirement age, the already-substantial home health care industry is set for further growth. Brands with a full continuum of care, like BrightStar Care, stand to benefit from these trends, while continuing to cater to the needs of younger demographics as well. Consider these statistics from the U.S. Census […]

The post How Big is the Home Health Care Industry? appeared first on BrightStar.

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Home health care is a relationship business. While you are providing health care services to people who want to age at home, building your client roster depends primarily on the relationships you forge in your community. Therefore, your home health care marketing efforts should emphasize relationship-building with two demographics – referral sources and clients and […]

The post How to Market Your Home Health Care Franchise to the Right Demographics appeared first on BrightStar.

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By Pete First, Vice President of Franchise Development Americans spent nearly $103 billion on home health care in 2018[i] – a figure that’s expected to climb by another $70 billion within ten years. The home health care segment is not only replete with demand and earning potential, but it’s also one of the very few […]

The post What to Expect when Joining a Home Health Care Franchise appeared first on BrightStar.

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With one of the largest senior populations in history and a record number of older Americans opting to age in place, it’s no surprise the home health care industry is growing at a rapid pace. Even with such impressive industry expansion, however, there are still many markets within the United States that remain underserved when […]

The post How Starting a Home Health Care Business Impacts Communities across the U.S. appeared first on BrightStar.

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