FOR IMMEDIATE RELEASE
May 02, 2018
EQUIFLOR CORP./RIO ROSES AND P&F COSTA RICA FLOWER FARMS ARE COMING TOGETHER
Miami, FL – Equiflor Corp. and P&F Costa Rica Flower Farms are excited to announce that they have merged companies to further enhance the value proposition to all customers throughout the United States and Canada.
P&F, established in 1986, is the largest family-owned grower of Dutch bulb and European flowers, tropical flowers and foliage in Central America. For the past three decades, the privately-owned Equiflor Corp./Rio Roses has been a leading fresh flower grower in South America and a leading distributor in the United States and Canada. What started as a family business in 1986 has flourished into a well-known name, with the nationally-branded, fresh-cut Rio Roses and Rio branded products.
With this new partnership, Equiflor Corp./Rio Roses will expand its areas of production by offering a new, exclusive line of products. As R. Victor Giorgini, President & CEO of Equiflor Corp./Rio Roses stated: “We are confident that the quality of P&F Costa Rica Flower Farms’ Dutch bulb and European products as well as their line of tropicals, greens, and foliage will be a powerful addition to our trusted family of brands. Our goal is to become an integrated solution by adding a wider product and service spectrum to our value proposition.”
Cecil Alfaro, President & CEO of P&F Costa Rica Flower Farms will continue to focus on his passion of growing flowers and has found, in Equiflor, a business partner with parallel core values and strategic vision: “We are confident that our partnership will align our core competencies and that together, we will be able to provide a greater solution to our valued network of customers.”
Both Mr. Alfaro and Mr. Giorgini are certain that as the flower business continues to evolve, it is imperative to expand the premium Rio brand with quality flowers, and are confident that P&F Costa Rica Flower Farms is the perfect partner to do just that. Becoming a total solution with an expanded product line is a vision shared by both.
“Equiflor Corp./Rio Roses’ management team will remain intact as we expect this to be a seamless transition for customers and vendors,” said Mr. Giorgini. “We thank you for your continued trust and support.”
Greetings to all and I hope this message finds you well.
The basic outlook for the holiday is good! However, the weather in both Colombia and Ecuador has remained wet for a long time now and that is never helpful for crop timing. While the Colombian crop is peaking a bit late, the Ecuadorean crop appears to have flushed early in some areas and that has started to create a back up Quito. So your product will be early, late or right on time depending on where the farm is located, and how well their agonomist planned production. Since this is not a one day holiday the stress of filling orders is eased only by a few more shipping opportunities.
The real story of this holiday is transportation. The ability to get airspace is a real challenge for many and the rates are at an all time high. The large bouquet companies are in command of much of the air space by chartering their own cargo planes. However, these are some of the same aircraft that form the pool of available planes and airlines that service the floral world. This effectively sucks cargo space away from companies that cannot make that type of commitment. With that said, you can be sure that chartering a wide-body cargo plane is seriously expensive.
Add to this the lack of available airspace to a lack of trucks to move the flowers to market and things could get interesting. All of the trucking companies have raised their rates and there is still a big lack of drivers. The situation with the new electronic logs has made a bad driver shortage worse and at this point there are not enough trucks at any price.
Now don’t panic if you are a loyal customer of your current carrier floral carrier as they, at least, rely mostly on their own fleets to service the extra demand and less on outside carriers. However, the mass markets use many seasonal carriers and those are hard to find and expensive for all looking to contract them.
My guess is that these cogs in the gears will keep the market strong throughout the next weeks and into the wedding season.
DETROIT, Mich. (KXAN) – When a man threatened to commit suicide by jumping off a bridge onto a major interstate in Detroit, Michigan early Tuesday morning, authorities quickly worked to find a way to keep him safe.
The Michigan State Police said its troopers and local officers coordinated with several 18-wheeler drivers to line up under the overpass to prevent the man from injuring himself.
A photograph of the trucks in action shows 13 semis lined up along the westbound and eastbound lanes of Interstate 696. The interstate was closed for several hours as emergency crews worked to get the man off the overpass.
Eventually, the man was talked off the ledge of the overpass.
In a tweet with the photo, MSP Metro Detroit said “But also in that photo is a man struggling with the decision to take his own life.” The tweet included a number to the National Suicide Prevention Lifeline at 1-800-273-8255.
Changes Are in Store for the Floral Distribution Conference
Molly Alton Mullins, WF&FSA Executive Vice President
Each year hundreds of wholesale florists and floral suppliers attend FDC, WF&FSA’s Floral Distribution Conference. This event has taken place for many years in Miami and attendance continues to grow, to more than 770 wholesale floral professionals in 2017. WF&FSA leadership is very proud of this success and wants to ensure that FDC continues to meet the needs of the ever-evolving WF&FSA membership and industry at large. So what does this mean? Well, some big changes are coming to FDC.
So, what’s about to happen?
Wholesaler Incentives. We want to encourage more wholesalers to attend FDC and experience all the exceptional growers, importers, suppliers and partners who exhibit at the Table Tops.
How will WF&FSA encourage more wholesalers to attend?
WF&FSA will offer a buy-one, get-one incentive for ALL attending wholesalers. This has never been done before and will provide an opportunity for more wholesalers at the show.
Any wholesaler who has not attended FDC since 2010 will be allowed to attend the show free of charge to see firsthand everything FDC has to offer.
To help reduce additional costs, WF&FSA will also provide a contest for a free hotel stay open to all registered wholesalers. All wholesaler promotions will run through June 15.
What other changes are in store?
Table Tops. We want to protect and promote the exceptional suppliers who purchase Table Tops and ensure the best possible experience for all WF&FSA attendees.
Only WF&FSA members will be able to secure Table Tops in 2018. This will provide an opportunity to properly vet each company through WF&FSA’s membership criteria. And, you save money exhibiting as a member which makes it a win-win for everyone!
Only suppliers affiliated with a WF&FSA-approved exhibiting Table Top company will be allowed to register for the Conference. No other suppliers will be allowed in the Table Tops.
WF&FSA is also working to attract additional types of suppliers that do business with WF&FSA members. Look for new exhibitors in 2018!
This is just the tip of the iceberg. Last year we heard from some attendees that it was difficult to attend FDC as it overlapped with the Produce Marketing Association’s Fresh Summit. As a result, we shifted FDC one day earlier this year (October 16-18 instead of October 17-19, 2018) to avoid a direct overlap, among other changes. Stay tuned as there is more to come.
Please know we take your comments and suggestions very seriously and we want to ensure we plan an event that benefits ALL WF&FSA members. Please look for FDC registration to open in early May and we encourage wholesalers to register early to take advantage of these money-saving incentives.
If you have comments, I would love to hear from you at firstname.lastname@example.org. See you in Miami this October for an exceptional FDC 2018!
Molly Alton Mullins is the Executive Vice President of WF&FSA. Contact Molly at email@example.com or 410-940-6360.
Event for Floral Buyers to Connect with Miami Flower Importers
MIAMI, FL: – AFIF: America’s Flower Connection presents the Miami Flower Experience that will take place on May 31 to June 1, 2018 in Miami. This two day event will bring together flower buyers with the Miami Flower Importers who will be the hosts.
Attendees at the Miami Flower Experience will participate and enjoy a variety of activities. The event will start with a lunch and speaker, then the Flower Wall exhibition will open. Each host company will have a section of the Flower Wall and you will need to be there to experience it! Attendees will be able to see the flowers that companies have to offer in a unique way. Thursday evening everyone will be treated to the Miami Flower Experience Reception with sights, sounds and tastes of Miami. On Friday, the day will start with breakfast and a speaker, there will be several important educational sessions, see the Flower Wall exhibition and then be treated to drinks, dinner, entertainment and breathtaking view of the Miami skyline during a beautiful evening on a 4 story 128 foot Yacht that will be only for the Miami Flower Experience participants. During all of these great events, flower buyers will be able to connect with the hosts, the Miami Flower Importers.
More than an event, AFIF wants to deliver an experience, and the Miami Flower Experience will be without a doubt, an extraordinary one!!
If you are interested in attending the event please contact AFIF: America’s Flower Connection.
When it comes to the flower business, connections are everything, and AFIF is America’s Flower Connection!
Colombia: Small hydrangea producers struggle to survive
The production of hydrangeas in Colombia has been booming over the last years. They are mainly produced in the Eastern part of Antioquia and covering over 1,500 ha (November 2017, Colombian Institute of Agriculture). These hectares consist of many small producers and the number of producers increased over the last years. However, over supply, exhaustive surveillance and lack of education makes growing hydrangeas challenging and is now even forcing some to abandon their activity. This is explained by Andres Escobar of FlorAndina, a company, that has 34 farms which all together have 60 hectares of hydrangeas cultivation. According to him, sustainability should be a concern for the entire chain, from grower, trader to buyer.
Smoked Hydrangea wins Noviflora NEW Award
During the Sneak Preview Noviflora House Show ‘Floral Escape’ was the third time awarded the Noviflora NEW Award; a reward for the best novelty. Prior was nominated five products. The nominees were; Cymbidium Magic of Chocolate OrchiDiva, Zamioculcas zamiifolia Zenzi van Duijn Plant BV, Philodendron narrow Camouflage Van der Arend Tropical Plant Center, Smoked Hydrangea van Dijk van Dijk and Alocasia Stingray VDE Plant.
Nursery Dijk van Dijk received from the hands of Commercial Director Xander van Reisen NEW Noviflora the award and a check for € 5.000, – marketing support. The comments of the jury for the best newcomer of 2018: “The Smoked Hydrangea has a rebellious flower shows and beauty with a blackened edge. We expect to be addressed with a new audience there with this hydrangea; young consumers between 20 and 35 years. This breakthrough is made in the traditional market hydrangea. With its rugged exterior cardboard tray this newcomer is a striking appearance. ”
Noviflora differentiate itself in the market with new products and new concepts. The Sneak Preview is an event which is organized for the growers before the Noviflora Home Show. An excellent time to show how Noviflora products growers in an inspiring manner presents to customers. By developing ideas together, work out plans and leverage the expertise of the various links in the chain puts Noviflora in strategic partnerships with growers