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Magnificent Mediterranean wedding cream ‘Purity’ garden roses from David Austin wedding & Gift Roses are dusted with tones of pale apricot and combined with white dendrobium orchids. An Oasis ELEGANT® Bouquet Holder pulls this look together and creates a timeless, romantic freeform cascading bouquet. This warm, inviting trend emulates the bride’s distinct, alluring personality and sets the stage for her to be the most romantic bride.
Incarnation of earth’s elementwedding classic wedding bouquets delight the Incarnation of earth’s element bride. The trend has a modern edge as it leans toward browns, greens, and whites. These bouquets use a variety of textured foliages to showcase an appreciation of nature. This freeform bouquet uses ‘Patience’ roses from David Austin Roses, white peonies, and an array of textural fillers and foliages.
Positively Posh wedding is passionate and feminine. Positively Posh is about discovering uniqueness and style. Delicate elements set against deep velvet and plum tones create a romantic couture look. Grays, pinks, and light neutrals contrast with bursts of vibrant fuchsia and purple hues. Freeform bouquets wondrously exemplify the radiant affection that envelopes Positively Posh.
Folk Art Reinvented wedding where natural elements balance the bright color spectrum in Folk Art Reinvented. The trend entices the bride with an explosion of mixed, bold colors and encourages her to take the garden style to new heights. Bouquet designs will vary in size, shape, and flower choice, but none will outshine the freeform bouquet pictured here. A well-balanced mix of colors, shades, flowers, and accent foliages is key to creating the ideal Folk Art Reinvented freeform cascading bouquet.

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Christina Burton-Fox AIFD floral artist & instructor
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The vanda grower who knows best!Anco, pure vanda!This week we feature again a new member to Flowerbook, and it's a great one! Anco Pure Vanda is a producer of Vanda, established in the Westland-area in Holland. The passion for Vanda started decades ago; on a business trip in Thailand. Vandas are well known for their longevity and applied quite often in wedding arrangements. They are available in almost every color imaginable and you can find over 80 varieties in our app! Two of these beauties are below, both from different vanda selections. The Tayanee ® Maxi Blue and the Divana ® Purple Mulberry. 
Perhaps you know Anco as the Vanda specialist, gem of the orchids, which is unique due to her air-roots. It has taken us a few years to develop into a global market leader. Their Vandas are cultivated with a lot of care and love. Quality that is something you can rely on. Their  core values, honest luxury, passion and exoticism, are reflected in all the products and 
AvailabilityShowing availability is a bit complex, as most products are available yearround. However, since events and wedding are a big portion of the sales and usually take up a large amount of stems, some varieties can be out of production for a few days or even weeks. It's important that you check with your sales person if they can reserve flowers you absolutely need for a wedding or event. beacause this beauties are a must for any event!
Living JewelThe Vanda Orchid is a jewel amongst flowers. With the introduction of Living Jewel , the flower can now actually be worn as jewelery. By means of a special lockable tube containing water, each Vanda flower can be worn as a fashionable brooch, pendant on a chain and in the hair as a type of exclusive diadem! A timeless and elegant piece of jewelery which radiates beauty through its living bloom! For more info about the living jewel click here!
AssortmentAnco provides a broad Vanda range. Cut flowers and plants can be delivered in various colours, fitting the consumers wish. Each year  The company hopes to present new Vanda varieties  with new unique properties. Interesting fact is that varieties named with Yimwhan are those who are the newest ;)  The complete assortment of Anco pure Vanda is now on Flowerbook. This grower has multiple cut flower selections. These are;For every selection there are multiple beautifull varieties that are all in the grower page within the Flowerbook app.
Follow Anco and stay updated!Who knows the product better then the grower? Exactly, no one! Anco is very active on social media and shares a lot of expert tips about the vanda. Choose your favorite social media and make sure to follow Anco pure Vanda!
Facebook
Instagram
Website
Facebook
Twitter
Instagram

Deleted the app? No worries, it is still available and the best thing is, it is free!

Christina Burton-Fox AIFD floral artist & instructor
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#FreestyleFreesia by Chantal Vollenbroek | Flower Factor tutorial | Powered by Fabulous Freesia - YouTube

Christina Burton-Fox AIFD
floral artist & instructor
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Christina Burton-Fox AIFD floral artist & instructor
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Because You Asked for MORE!…New Spring Merchandising Ideas from Europe! Check Out the 25-Image Photo Gallery of Our Latest Merchandising Treasures!You asked for more display ideas for Spring …and you got ’em! Check out these brand new visual ideas using everyday props, innovative colors and show-stopping themes! The materials are simple: chalkboards, wooden blocks, nesting tables, wheelbarrows and chairs! Remember…. the beginning of every single sale is getting the customer to STOP, and these ideas... Read More »
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Rock Stars of the IndustryEight of the Best Instagram Gardeners to Follow in 2018Gardeners growing their presence on social media are becoming key influencers. For years, I’ve sniffed at Twitter, rolled my eyes at Facebook and snorted at Snapchat. But then just when I couldn’t get any more toploftical, along came Instagram to win my heart and prove me completely wrong when it comes to the world of... Read More »

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Christina Burton-Fox AIFD floral artist & instructor
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Registration Is Now Open for 2018
AIFD Symposium "Discover"

AIFD's National Symposium "Discover"
Washington, D.C.
June 30 - July 4, 2018 

"Discover" the possibilities at this year's Symposium...
  • Discover Main Stage Programs
  • Inspire Creative Sessions
  • Innovate Hands-On Workshops
  • Impact Business Sessions

Symposium is a five day event that will feature high-level stage presentations from the most talented designers in the industry.

Symposium also includes a welcome reception, a celebratory dinner and two luncheon events, education sessions, hands-on workshops, and a Partners' Expo. Events will take place in the Marriott Wardman Park.

Reserve your hotel room now 
Rooms are filling up fast so don't wait, click here to book your hotel room now.

Tell your friends you are going!
Go ahead, brag a little and get your friends to join you! Share on social media that you will be in Washington D.C. this summer and don't forget to use #discoveraifd2018

Registration Fees(before May 15)
 
MembersGeneral: $629
Premium: $829
Single Day (education only): $279

Non-MembersGeneral: $699
Premium: $899
Single Day (education only): $299

*Several other registration options are available including hands-on workshops, July 5 workshop, additional dinner tickets, etc. 


       
       
 American Institute of Floral Designers 
 9 Newport Dr. Suite 200 | Forest Hill, MD 21050 
443-966-3850 ●info@aifd.orgwww.aifd.org
    
    
 

Christina Burton-Fox AIFD floral artist & instructor
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helping retail florists to thrive!
 
 
We need volunteer shops to be featured in Florists' Review magazine in May, July and September!
 
Too many florists are still skeptical of sales training so I have teamed up with Florists' Review on a new project called SOS Flower Shop. And I need your help.

The plan is simple: in March, April and May my team and I will visit 3 shops in the lower 48 states to teach the FloralStrategies process of superior sales and service, resulting in dramatic double-digit sales increases (typically, about an extra $100,000 in sales). And this training will be covered in an in-depth article about each shop. The purpose is to inspire the industry on all levels to take a 21st century approach to sales and service to earn more every day.

If you want to be one of the shops covered in the article you must meet these criteria:
1. Never had any FloralStrategies training
2. Be a brick and mortar retailer
3. Have been in business for at least 5 years
4. Not part of a chain or franchise
5. Not belong to more than one wire service
6. Be ready to adopt a new, easier way of helping customers

Simply drop me an email to contact@floralstrategies.com with your shop information and why you should be chosen. The three shops will be announced next week. Then you'll be able to read about their progress in the magazine and on a dedicated Facebook page. And yes, we're already talking about a Canadian and UK version too!

Thanks,
Tim Huckabee FSC
President
FloralStrategies 
 
 
 
 
 
$$$ from OUTGOING orders
 
 
 
 
DOUBLE YOUR OUTGOING BUSINESS
 
 
Boost profits on every order!
 
 
 
 
LEARN FROM JACKIE LACEY AIFD!
 
 
New NON WIRE-SERVICE images for your website!
 
 
Choose from hundreds of gorgeous images shot by a professional photograher
 
 
UPDATE YOUR SITE TODAY
 
 
Retail florists LOVE our training
 
 
We have over 6000 happy customers around the world who earn more every day on every sale! 
 
 
READ THEIR WORDS OF PRAISE
 
 
 
 
 
 
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Christina Burton-Fox AIFD floral artist & instructor
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Hi Florist Friend,
Ahhh, Valentine's Day! A day of love, sharing, caring, and a million and one red rose bouquets. Truth be told, you probably need a little R&R, so sit back, don that fuzzy robe and slippers, and read all The Blooming Details! ♥︎ ♥︎

A Beautiful Bunch Of...Templates!
What's more romantic than a bunch of roses? A bunch of Details Flowers proposal templates, of course! This Valentine's day treat yourself to our very first template bundle. Four templates for one simple price of $150. The best part? Once you make them yours, they are yours forever! So go ahead, and let your love Flourish for Details!

Thanks to all of our florists that provided the photographs for our templates! You can find out more information by visiting the Marketplace!
The Great Lakes Floral & Event Expo 
We might be changing our name to the Details Flowers Globetrotters. We're hitting the high skies yet again, this time traveling to the great state of Michigan for the Great Lakes Floral and Event Expo! We are proud to be a 2018 Gold exhibit sponsor for the expo, and even more excited to have another opportunity to share Details Flowers with Great Lakes florists and event designers! The 2018 GLFEE is a 2 day event that is packed full with hands-on classes and incredible business seminars that can help revitalize your floral business. Will you be there? If so, stop by our business session, Wild Weddings: How to Capture and Close Events on the Spot, to meet our CEO, Corrine Heck, and a chance to win a free year of Details Flowers! 

SAF's Congressional Action Days
Why just attend one event a month, when you can attend two?! March 12-13th, we'll be making a difference in Washington D.C. during SAF's Congressional Action Days. SAF members can attend for a special rate, and even bring along a first time attendee for free! Visit SAF's Congressional Action Days page for more information and to register. 

Speaking Of A Special Rate For SAF Members...
How does 15% off your new Details Flowers Subscription sound? Toss in a free 14-day trial, you say? DEAL! SAF members that are new to Details Flowers, this special subscription rate is just for you! Register for your trial and use the code: SAFrewards to start! Increase your bookings and get ready for wedding season with Details Flowers Software and SAF! Have any questions? Give us a call or send us an email

Win A Free Year Of Details Flowers!
We're absolutely mad for your beautiful designs! Enter our March Madness photo contest for your chance to win a FREE YEAR of Details Flowers. Click below to enter by submitting an original photo of yours. On March 1st, voting opens to the public, so share your entry with friends and family! The photo with the most votes will win a free year of Details Flowers! We can't wait to see all of your beautiful entries! Winner will be announced on April 2nd and featured in our April Newsletter. 
    
Reduce, Reuse, & Recycle! 
One question we receive quite often is "Can I re-use a recipe I've created?" We take a moment, channel Meg Ryan, and reply "Yes, yes, yes!" If you know what we're talking about, kudos to you! If not, Netflix when Harry Met Sally and you can thank us on Monday. Back to business...
Your recipes are something that you take a lot of time to create. Whether you want to re-use your recipe for your created event or save it to share with your clients as an option for their event, Details Flowers can make it happen! There are a few extra details with this process that we would love to share with you, but we simply can't fit it all here! Schedule in some time with support and become a recipe master in 20 minutes or less!

A Huge Welcome To Ramirez Wholesale Flowers, Our Newest Supply Partner!
Get excited California (and the rest of the states)! One of your favorite wholesale suppliers is now available on your "Costs" page! With one, easy click, you can send your RFQ to Ramirez Wholesale Flowers. We can't forget to mention that Ramirez will ship anywhere in the United States! You can find their button on your cost page. Simply click, add your blooms, and send your RFQ their way! If you have any questions about this, let us know! We are happy to help. You can learn more about our latest partner by checking out their feature in our blog.
Check out our other wholesale partners that are available to send your RFQ (request for quote) directly to them! Don't see your preferred wholesaler? First, let them know you want to see them on Details Flowers, and then send us their information!! How easy is that? 
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Tell Us About Your
2018 Valentine's Season!
Did you outperform your previous Valentine's sales, receive Valentine's orders earlier than before, or grow your staff? Did Valentine's Day falling on a Wednesday make a difference?
Click Here to Let Us Know About Your Valentine's Day!

Christina Burton-Fox AIFD floral artist & instructor
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