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Hannah Gardens rozenScented garden roses from EcuadorTruly amazing varieties
We are so happy to be able to offer you roses from Hannah Gardens from Ecuador. A completely new range of products in the Parfum Flower Company assortment.
These roses are really special in variety and very high in quality! Check our website for more info!

You want to buy the roses? Ask for it at your local wholesaler or contact us at +31 (0297) 361 006 or info@parfumflowercompany.com.
Hannah Gardens is a very special farm. The new owner Santiago (in the picture in between his sales-team) managed to improve the quality of the flowers to meet the European standards. We only have a limited amount available, so be quick to order them!
Almost 100.000 likes
Join us!In the Journey of ScentShare the video and win 48 scented roses!
We will hand out free waterbucket boxes with 48 scented roses to some lucky florists who share the video below. Use the hashtag #journeyofscent and share the video! Maybe you will be the lucky one!
Share the video and don't forget to use the hashtag #journeyofscent to win a box filled with 4 varieties (48 stems in total) of the most wonderful scented roses.
Parfum Flower Company BLOG:Flower Book appA must have tool when seeking garden roses?
The Flower Book app offers an insight into the assortment of cut flowers that is available in the floral industry. We are happy that also many garden roses are present on this app.
Quickly go to the blog to read more about the Flower Book app.
You can find Flowerbook in the iOS App Store or the Google Play Store and download the app there in just a few seconds. Probably the best thing about it, it is completely free
ebook for just €4,99Inspirational Wedding Book for florists!Top 40 Wedding Roses, now also as ebook!
For the printed book, you can ask for it at your wholesaler, we can deliver it to him or her.
Or go to Amazon.co.uk !

DOWNLOAD THE EBOOK HERE (Only € 4,99)
100 pages including the David Austin Wedding rose collection!
You've reached the end of this newsletter!thanks for reading andSee you next time!
Idea's for this newsletter? You want to be showcased on our web pages? We have a florist friday where we show florists' best arrangements with garden roses. Interested? Send an email to info@parfumflowercompany.com.

Christina Burton-Fox AIFD floral artist & instructor
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WHISPER YOUR STYLE
On-trend Color Alert® for July is Lamb's Ear.  An important CMG North America forecast trend color in 2016, its softened hue is making a timely emergence in 2018. 

More Color Alert® Trend Story.

Follow #ColorAlert #Lamb'sEar

Christina Burton-Fox AIFD floral artist & instructor
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1 Day Wedding Workshop
Learning to create designs with the

Holly Heider Chapple egg & pillow

All SeasonalFlowers, egg,container and handouts will be provided for the 2 designs:
bridal bouquet with egg mechanics
table design featuring the pillow mechanic

Class is from 10am - 6pm with an hour lunch break

All designs are yours to take home and enjoy!  What are you waiting for???
join me ...and learn something new!!


Class cost: $295.00

email or call to make your appointment for this class
weekdays or some weekends available

flowerclassroom@gmail.com   or 913-708-2988


I can't wait to share these new products that are creating the trending wedding and event styles!

Christina Burton-Fox  AIFD
floral artist and instructor














Christina Burton-Fox AIFD floral artist & instructor
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A Next Generation Multimedia Company
For the Floriculture Industry


The Latest Stories in Floriculture

25 NEW Iris, Lily and Allium Varieties That are Cuter Than a Kitten! Betcha’ Ain’t Seen These Yet!Don’t miss these 25 petal-packed stunners from the June 11th judging at the (KAVB) “Royal Association Of Flowerbulb Growers” at the CNB Tradecenter in Lisse, South Holland! Top breeders enter their best of the best new breeds of Iris, Lilies and Allium! Think Spring and enjoy this refreshing trip down ‘flower bulb lane’ to see... Read More »
Share this FREE Newsletter with your team!

Rock Stars of the IndustryMUST-SEE PHOTO GALLERY! Chelsea in Bloom – The Most Epic Shopfronts and Floral Displays in South West LondonIf you didn’t manage to secure a ticket for this year’s famous RHS Chelsea Flower Show, fear not. For there’s still an opportunity to enjoy an array of spectacular – and entirely free – floral delights when you’re out shopping in Chelsea over the next few days. Celebrating its 10th anniversary this year, the Chelsea... Read More »

Tricks of the Fresh Cut TradeMUST-SEE VIDEOS! The Graceful Movement of Dancing Tulips Showcased by Carl KleinerCarl Kleiner creates sleek editorial content for fashion and lifestyle brands, and that sensibility shows in his photo and video series Postures which features artfully arranged tulips. Using minimal metal rods, bent at strategic ends and angles, Kleiner showcases the graceful curves of the flowers’ long necks and gently ruffled petals and leaves. A further... Read More »

Tricks of the Plant Trade6 Edible Plants That Might Surprise YouIf you are ever stranded in the wilderness of the U.S., unsure which direction is the nearest grocery store or restaurant, fear not. The forest is your supermarket, and it is time to go shopping! If you find yourself stuck in a wetland area, cattails may save you. Although it may look like a hairy... Read More »

Industry EventsHortiFlor Zimbabwe, 2018; October 9-11; Harare International Conference CentreMaking Flower Exports Blossom Again. Flower exports used to be, at the height of production, one of Zimbabwe’s biggest forex earners. By 2001, Zimbabwean flower exports ranked as the second largest in Africa, only behind Kenya. Zimbabwe was also the fifth biggest exporter to the European Union. The flower growers and exporters in Zimbabwe were... Read More »

Career BuildersNegotiation 101 For Senior Leaders: How To Structure An Effective ArgumentDo you know how most leaders sabotage themselves during a negotiation? If you think it’s because they’re being “too soft,” you’re in for a surprise. Negotiation is a critical leadership skill and yet very few managers know how to do it effectively — and with flair. The main reason for failure at a negotiation table... Read More »

Colors and TrendsSLIDE SHOW: The Most Beautiful Wedding Gowns for Spring 2019For spring 2019, bridal designers were more daring than ever. While most of them still stuck to ethereal, white, and dreamy as the overall theme, it was refreshing to see more options for silhouettes, colorful gowns, and pantsuits as well. Whether or not you’re shopping for a wedding gown (admit it, they’re fun to look... Read More »

Tech TipsThese 7 Apps Will Help You Identify Unknown Plants And FlowersKnow immediately if your child has a handful of Virginia creeper or poison ivy. Identifying flowers, leaves and trees can be useful, educational and even entertaining. But while you can attempt an online search if you’re not sure what something is, googling “white star shaped flower” can turn up hundreds of pages of possible results.... Read More »

Retail TrendsFloral Cafe Opens On Upper West SidePlantShed offers customers the chance to grab a latte and a bouquet of flowers all in one trip. An Upper West Side florist is introducing a new concept at its newest location in the neighborhood: The floral cafe. Plantshed’s new location at 555 Columbus Avenue, located between West 86th and 87th streets, is a fusion... Read More »

Science & ResearchThese Most Dangerous Plants in The World Will Make You Want to Stay Indoors ForeverAt the height of North American summer, many plants are at their most dangerous. We don’t normally think of plants as particularly scary organisms. But this rather entertaining Reddit thread from 2016 will make you reconsider that assumption. “Botanists of Reddit, what are the scariest plants in the world?” user Zipzapadam asked. And Reddit delivered.... Read More »
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Christina Burton-Fox AIFD floral artist & instructor
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Summer season is here!! Sunny days, great times and of course lots and lots of weddings and other events for florists to cater for. As you get busy this season we wish you successful business and hop that his newsletter will inspire you in one way or another. IF YOU WOULD LIKE A FREE FLORIST PROFILE ON FLOWERWEB.COM, SEND AN EMAIL TO tony@flowerweb.com AND WE WILL GET YOU STARTED.
During the recently held RHS Chelsea Flower Show, Floral Fundamentals ambassadors created a beautiful floral exhibit using various flowers and plants including Porta Nova red naomi roses. The installation was a brainchild of UK based florist Morgan Douglas Nuth who together with eight other top florists brought to life a creation that spelt-out unity and beauty in vivid floral language. READ MORE
Glamorous wedding centerpieces
Yet another wedding season; filled with color, vibrance and superb floral design creativity. For a dose of inspiration we serve you some unique wedding table centerpieces from various floral designers as showcased on their social media platforms. Check out these 12 ideas.  READ MORE
Araik Galstyan presents 2018 Bridal Bouquet Trends
During the 3 day Expo-Russia Kazakhstan held from 26th June to 28th June 2018 at the Global Business Forum in Almaty, floral designer Araik Galstyan presented a unique floral design collection in a show dubbed Wedding World Premium Show. READ MORE
Proteas are the true crown jewels of the cape, and visitors to this part of the world should be ready to be awe inspired by this unique flower. A new trend quickly gaining prominence among floral designers is the use of proteas in wedding arrangements. READ MORE
The day is celebrated every beginning of June and will see graduands from high schools, vocational colleges and universities receive roses as they proudly wear the Scandinavian white cap. According to Jouni Seppänen, long and big-headed top quality red roses such as Porta Nova Red Naomi are the most popular on Graduation Day.  READ MORE
Winner RHS Florist of the Year
Spring Wedding” was the theme for this year’s competition at RHS Chelsea. The florists were asked to create a floral wedding throne. One of the conditions was that 2/3 of the finished design had to be fresh flower and/or plant material.

Rebecca Hough was named the RHS Chelsea Florist of the Year 2018 while Ellouise Hasler-Stott emerged the RHS Young Chelsea Florist of the Year 2018. READ MORE
Expo Flor Ecuador will take place in the Metropolitan Convention Center of Quito, from September 19th to the 21st, 2018.
The main flower fair of Ecuador is expecting the participation of approximately 1800 visitors who will discover more than 1000 varieties of flowers in one of the main venues of the region.
READ MORE
What's the first thing that pops into your mind when you think about summer? Enjoying sunny days at the beach, having a picnic in the park, travelling to sunny destinations. Flowers have the power to deliver this summer feeling, especially the colourful gerbera. READ MORE
Celebrating summer with ´Van Gogh’s Favorite’
At the onset of this summer, Takii, in collaboration with the Van Gogh Museum, organized a promotional campaign for the ‘Sunrich – Van Gogh’s Favorite’ concept. It is not just a celebration of the summer, but also the announcement of the start of the Sunrich sunflower season. READ MORE

Christina Burton-Fox AIFD floral artist & instructor
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CUT FLOWER GARDEN
SUMMER MINI COURSE
REMINDER: Sign up for this free video-based course
 
 
In case you missed my announcement late last week, I wanted to make sure you knew about our upcoming Cut Flower Garden Summer Mini Course. 

In this 3-part video series, I’ll show you a few key skills and techniques we use on our farm to grow, harvest and sell high quality cut flowers. 

You’ll learn: 

  • A simple step that can double the number of blooms your plants produce
  • How to cut and care for your flowers for the longest vase life
  • How to make mixed bouquets quickly and efficiently

If you would like to participate in this FREE Floret Mini Course all you need to do is click the link below. 

SIGN ME UP FOR THE SUMMER MINI COURSE!
The course is FREE and you can join in no matter where you live. All you need is an internet-connected device to view the videos. 

The mini course videos will be live for a short time only, so be sure to join us.


Enjoy!
Erin Benzakein
Floret
 
CONNECT WITH US
 
 

Christina Burton-Fox AIFD floral artist & instructor
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Home   |  Workshops & Classes  |  Articles  |   Blog   |  Press  
 
 
 
** It's American Flowers Week **
 
 
 

 
 
Click here to Download Coloring Sheets►
 
 
 
Launched in 2015, it's the 
Original American-Grown Floral Holiday
 
 
 
 
In our fourth year, American Flowers Week has a lot to celebrate and I want to make sure you join in the many activities and take advantage of the resources available to help you promote local and seasonal flowers in your market!
We've gained significant momentum, having generated more than 5 million impressions across social media platforms in the past 365 days! 
Everyone involved in flower farming and floral design is encouraged to highlight America’s flowers with the #americanflowersweek hashtag to draw attention to the campaign.
 
 
 
 
9 Ways to Participate in American Flowers Week
 
 
 
Several Maryland flower farms teamed up with Kelly Shore of Petals by the Shore to host a flower crown workshop during American Flowers Week 2017.

I created American Flowers Week in 2015 as a community-focused floral holiday that allows and encourages participation from everyone in the floral industry — from flower seed and bulb producers to growers; from designers to retailers; from cutting garden enthusiasts to artists. 
There are as many great opportunities to get involved as there are people and flowers! Click the link below to read about 9 Ways you can Participate, including creative and community-minded ideas from Slow Flowers farmers and florists around the U.S.!
 
 
Click here to read the full story►
 
 
Badges & Graphics
 
 
 
Use American Flowers Week's badges and graphics in your marketing. Click here for a link to download.
The logos and social media-formatted badges are free for you to download and include in your own camapigns and promotions.
A special thanks to our amazing team member, designer Jenny Diaz, for her contribution over the past three years. We love the look and vibe of the branding you've created, Jenny!
 
 
 
As a special branding bonus for 2018, I’m thrilled to share this beautiful red-white-and-blue botanical composition that we commissioned from Connecticut-based artist Ellen Hoverkamp.
Ellen’s work, which is termed “scanner photography,” utilizes freshly-picked flowers, foliage and other gifts from nature as her raw material. When composed into a botanical still-life and then scanned, the resulting digital image can be printed on archival, museum-grade paper for framing, or printed for other products, such as note cards or Ellen’s beautiful silk scarves.
Download Social Media graphics of Ellen's Red-White-and-Blue Botanicals here.
Read more about Ellen and her work here.
Visit her web site here.
 
 
 
 
 
2018 AFW Floral Fashions Unveiled
 
 
 
Grab your June 2018 copy of Florists’ Review to see the 12-page spread about American Flowers Week’s floral fashions. You can return to AmericanFlowersWeek.com to read more about individual looks, the flower farmers' and floral designers' stories, and more beautiful photos throughout June, leading up to the June 28-July 4 #americanflowersweek Celebration.
Thank you to everyone who donated flowers, design time, photography and styling. The impressive dream team behind these looks are not only talented but passionate about promoting American-grown flowers through their creativity!
I can’t tell you how much it means to this cause — to elevate the public’s awareness and to engage the industry to CARE about domestic floral agriculture and sustainable, mindful floral design.
These are the people who created our "Collection" of five floral fashion narratives for 2018 American Flowers Week. Let's Congratulate Them!!
 
 
 
PEONY LOOK
Floral Palette: Peony flowers and petals, Scenic Place Peonies (Homer, Alaska) @scenicplacepeonies
Designer: Kelly Shore, Petals by the Shore @petalsbytheshore
Design assistance: Lisa Thorne, Thorne & Thistle @thorneandthistle
Model: Ashley Johnson, @ah.schlee
Hair/Makeup: Elizabeth Morphis, Scenic Place Peonies
Apparel: Donated by Grunden’s @grundens
Photography: Joshua and Brittney Veldstra joshuaveldstra.com, @joshuaveldstra
 
 
 
 
 
TROPICAL LOOK
Designers: Alison Grace Higgins (owner) and Nicole Cordier (manager), Grace Flowers Hawaii (Honokaa, Hawaii) @graceflowershawaii
Florals supplied by: J&D Farms (Kamuela), Pacific Floral Exchange (Hilo), Hawaiian Isle Flowers (Volcano), The Orchid People (Kamuela), ESP Nurseries (Kamuela) and High Country Farms (Pa’auilo Mauka).
Models: Na’iwi Young of Olowalu Entertainment and Kayla Maluhia Kawai @radshack_hawaii
Hair/Makeup: Gracia Malendres, Grace Makeup Artistry
Photography: Meghan Spelman, Bikini Birdie Photography @bikinibirdie
 
 
 
 
 
WOODLAND LOOK
Floral Palette: Pacific Northwest-foraged moss, lichen and pine cones
Production support: Seattle Wholesale Growers Market (Seattle, Wash.)
Designer: Carly Jenkins, Killing Frost Farm (Missoula, Montana) @killingfrostfarm
Assistant: Katherine Sherba, Mighty Fine Farm (Missoula, Montana)
Model: Berkeley Danysh, TCM Models and Talent
Hair/Makeup: Carly Jenkins
Photography: Alex Brooks, Alex Brooks
 @alex_brks
Location: Old Goat FarmOrting, Washington
 
 
 
 
 
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June 26, 2018
Dinner Guests Get a Hands-On Flower Expierence
At every American Grown Field to Vase Dinner, guests are invited to visit a boutonnière bar where they can design a custom floral “wearable” with flowers from the farm they’re visiting. 

This hands-on experience is one of the most popular aspects of the event! 
Guests love learning how to create a boutonnière (or corsage), adding in their own personal style and ...Read More >
Legislators Battle It Out at Field to Vase Dinner

Lively floral design challenge entertains dinner guests

The most recent American Grown Field to Vase Dinner was unique, even for this remarkable tour.
 
It wasn’t on a farm.  It involved politicians and was held on the lawn of a state capitol.
 
And it was awesome.
 
Senate Declares July 'American Grown Flowers Month'
Senators Dianne Feinstein (D-Calif.) and Dan Sullivan (R-Alaska) introduced a resolution on June 12 designating July as “American Grown Flower Month.” 

American consumers spend almost $27 billion per year on floral products each year. While the majority of consumers would prefer to buy locally-grown flowers, only 20 percent of the flowers sold here were grown in the United States.

“California grows nearly.....Read More >
State Senators, Farmers Gather on Senate Floor For 'California Grown Flowers Month' Declaration
On June 11, the California Senate officially declared June to be “California Grown Flowers Month.” The resolution was put forth by Sen. Mike McGuire who represents the state's 2nd Senate District.
The resolution notes that the designation is designed "to recognize and honor the men and women of the California grown flower industry for their dedication and productivity," and describes that statewide, flowers are grown across 701 million square feet, spanning the distance from San Diego through the Inland Empire to Carpinteria and north all the way to Oregon.

American Flower Farmers, Designers Head to China on Trade Mission
A delegation of American flower farmers, accompanied by Certified American Grown Administrator Kasey Cronquist and renowned floral designer Christy Hulsey of Colonial House of Flowers, is headed to China on a trade mission focused on market development activities...

CALIFORNIA CUT FLOWER COMMISSION | PO BOX 90225 
SANTA BARBARA, CA 93190-0225 | WWW.CCFC.ORG

Christina Burton-Fox AIFD floral artist & instructor
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Flowers make an event special.
OASIS Floral Products give designers the structural support and lasting flower life needed for any special event. The most beautiful designs won't last without a solid foundation so let us help bring your creative ideas to life.
See these easy-to-use forms and many more  
at the Smithers-Oasis Showroom.
 
AmericasMart Atlanta. Building 1. 18th Floor. E-21, 23.
For more information or to schedule a meeting our Atlanta Showroom,
 contact Laura Vitale, Channel Manager, Smithers-Oasis North America

Christina Burton-Fox AIFD floral artist & instructor
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June 26, 2018
Ten ways (Minimum) you’ll Design Better with Mesh
Is your work counter crowded? Does simplicity—and beauty—appeal to your floral soul?

If it does, what if, with one endlessly useful new product, you could kick some things off your counter and more easily create attractive designs?

Smithers-Oasis Design Director Laura Daluga AIFD explains in this edition of IDEA Weekly how you'll benefit by making counter room for one of her favorite and most useful decorative mechanics, if you haven’t already.
The mechanic? Oasis Floral Mesh

Mesh is much more than just a safer, lighter, easier-to-use and prettier instant replacement for chicken wire. Laura suggests some of the many decorative and mechanical uses for mesh, including some time savers, along with design and construction photos and comments from Hitomi Gilliam and Fabian Salcedo on why they're fans.
Discover some of the many mechanical and decorative uses for floral mesh. Just click the image above or green button below.
This Week's Floral Video IDEA
Create a fast and easy centerpiece with mesh
See how to use create this Puzzlegrass and OASIS Floral Mesh Centerpiece—with mesh as a mechanic and decorative accent—in this just-less than two-minute video with Smithers Oasis Floral Design Director Kevin Ylvisaker AIFD, PFCI. Your design time should be less than five minutes!
See, Touch and Explore Possibilities at AmericasMart
Visit the Smithers-Oasis Showroom in Atlanta 
With our product line expanding past 1,500 items, there's always a new or new-to-you decorative or mechanical possibility to enhance your floral designs and increase your productivity. And you'll get a first look at the new fall, Holiday and spring 2019 products! When in Atlanta, stop by the Smithers-Oasis AmericasMart Showroom in Building 1, 18th Floor, E-21-23.
Every OASIS Floral Products product in detail—and more!
Oasisfloralproducts.com has the complete information you need on every available OASIS Floral Products product including sizes and colors. You'll all find floral recipes, how-to videos, design ideas and inspiration. If you have questions, ideas or concerns and for order support, contact customer service at 1-800-321-8286 or support@oasisfloral.us.
See what's happening on our social sites!

Christina Burton-Fox AIFD floral artist & instructor
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