The classroom is for the floral enthusiasts & florists. We give you the hands on tools to achieve amazingly beautiful floral designs. Flower classroom encourages an appreciation and passion for flowers, which we celebrate in floral design and art.
Hannah Gardens rozenScented garden roses from EcuadorTruly amazing varieties
We are so happy to be able to offer you roses from Hannah Gardens from Ecuador. A completely new range of products in the Parfum Flower Company assortment. These roses are really special in variety and very high in quality! Check our website for more info!
Hannah Gardens is a very special farm. The new owner Santiago (in the picture in between his sales-team) managed to improve the quality of the flowers to meet the European standards. We only have a limited amount available, so be quick to order them!
100 pages including the David Austin Wedding rose collection!
You've reached the end of this newsletter!thanks for reading andSee you next time!
Idea's for this newsletter? You want to be showcased on our web pages? We have a florist friday where we show florists' best arrangements with garden roses. Interested? Send an email to email@example.com.
Christina Burton-Fox AIFD floral artist & instructor
Tricks of the Fresh Cut TradeMUST-SEE VIDEOS! The Graceful Movement of Dancing Tulips Showcased by Carl KleinerCarl Kleiner creates sleek editorial content for fashion and lifestyle brands, and that sensibility shows in his photo and video series Postures which features artfully arranged tulips. Using minimal metal rods, bent at strategic ends and angles, Kleiner showcases the graceful curves of the flowers’ long necks and gently ruffled petals and leaves. A further... Read More »
Tricks of the Plant Trade6 Edible Plants That Might Surprise YouIf you are ever stranded in the wilderness of the U.S., unsure which direction is the nearest grocery store or restaurant, fear not. The forest is your supermarket, and it is time to go shopping! If you find yourself stuck in a wetland area, cattails may save you. Although it may look like a hairy... Read More »
Industry EventsHortiFlor Zimbabwe, 2018; October 9-11; Harare International Conference CentreMaking Flower Exports Blossom Again. Flower exports used to be, at the height of production, one of Zimbabwe’s biggest forex earners. By 2001, Zimbabwean flower exports ranked as the second largest in Africa, only behind Kenya. Zimbabwe was also the fifth biggest exporter to the European Union. The flower growers and exporters in Zimbabwe were... Read More »
Colors and TrendsSLIDE SHOW: The Most Beautiful Wedding Gowns for Spring 2019For spring 2019, bridal designers were more daring than ever. While most of them still stuck to ethereal, white, and dreamy as the overall theme, it was refreshing to see more options for silhouettes, colorful gowns, and pantsuits as well. Whether or not you’re shopping for a wedding gown (admit it, they’re fun to look... Read More »
Tech TipsThese 7 Apps Will Help You Identify Unknown Plants And FlowersKnow immediately if your child has a handful of Virginia creeper or poison ivy. Identifying flowers, leaves and trees can be useful, educational and even entertaining. But while you can attempt an online search if you’re not sure what something is, googling “white star shaped flower” can turn up hundreds of pages of possible results.... Read More »
Retail TrendsFloral Cafe Opens On Upper West SidePlantShed offers customers the chance to grab a latte and a bouquet of flowers all in one trip. An Upper West Side florist is introducing a new concept at its newest location in the neighborhood: The floral cafe. Plantshed’s new location at 555 Columbus Avenue, located between West 86th and 87th streets, is a fusion... Read More »
Summer season is here!! Sunny days, great times and of course lots and lots of weddings and other events for florists to cater for. As you get busy this season we wish you successful business and hop that his newsletter will inspire you in one way or another. IF YOU WOULD LIKE A FREE FLORIST PROFILE ON FLOWERWEB.COM, SEND AN EMAIL TO firstname.lastname@example.org AND WE WILL GET YOU STARTED.
During the recently held RHS Chelsea Flower Show, Floral Fundamentals ambassadors created a beautiful floral exhibit using various flowers and plants including Porta Nova red naomi roses. The installation was a brainchild of UK based florist Morgan Douglas Nuth who together with eight other top florists brought to life a creation that spelt-out unity and beauty in vivid floral language. READ MORE
Yet another wedding season; filled with color, vibrance and superb floral design creativity. For a dose of inspiration we serve you some unique wedding table centerpieces from various floral designers as showcased on their social media platforms. Check out these 12 ideas. READ MORE
During the 3 day Expo-Russia Kazakhstan held from 26th June to 28th June 2018 at the Global Business Forum in Almaty, floral designer Araik Galstyan presented a unique floral design collection in a show dubbed Wedding World Premium Show. READ MORE
Proteas are the true crown jewels of the cape, and visitors to this part of the world should be ready to be awe inspired by this unique flower. A new trend quickly gaining prominence among floral designers is the use of proteas in wedding arrangements. READ MORE
The day is celebrated every beginning of June and will see graduands from high schools, vocational colleges and universities receive roses as they proudly wear the Scandinavian white cap. According to Jouni Seppänen, long and big-headed top quality red roses such as Porta Nova Red Naomi are the most popular on Graduation Day. READ MORE
Spring Wedding” was the theme for this year’s competition at RHS Chelsea. The florists were asked to create a floral wedding throne. One of the conditions was that 2/3 of the finished design had to be fresh flower and/or plant material.
Rebecca Hough was named the RHS Chelsea Florist of the Year 2018 while Ellouise Hasler-Stott emerged the RHS Young Chelsea Florist of the Year 2018. READ MORE
Expo Flor Ecuador will take place in the Metropolitan Convention Center of Quito, from September 19th to the 21st, 2018. The main flower fair of Ecuador is expecting the participation of approximately 1800 visitors who will discover more than 1000 varieties of flowers in one of the main venues of the region. READ MORE
What's the first thing that pops into your mind when you think about summer? Enjoying sunny days at the beach, having a picnic in the park, travelling to sunny destinations. Flowers have the power to deliver this summer feeling, especially the colourful gerbera. READ MORE
At the onset of this summer, Takii, in collaboration with the Van Gogh Museum, organized a promotional campaign for the ‘Sunrich – Van Gogh’s Favorite’ concept. It is not just a celebration of the summer, but also the announcement of the start of the Sunrich sunflower season. READ MORE
Christina Burton-Fox AIFD floral artist & instructor
In our fourth year, American Flowers Week has a lot to celebrate and I want to make sure you join in the many activities and take advantage of the resources available to help you promote local and seasonal flowers in your market!
We've gained significant momentum, having generated more than 5 million impressions across social media platforms in the past 365 days!
Everyone involved in flower farming and floral design is encouraged to highlight America’s flowers with the #americanflowersweek hashtag to draw attention to the campaign.
9 Ways to Participate in American Flowers Week
Several Maryland flower farms teamed up with Kelly Shore of Petals by the Shore to host a flower crown workshop during American Flowers Week 2017.
I created American Flowers Week in 2015 as a community-focused floral holiday that allows and encourages participation from everyone in the floral industry — from flower seed and bulb producers to growers; from designers to retailers; from cutting garden enthusiasts to artists.
There are as many great opportunities to get involved as there are people and flowers! Click the link below to read about 9 Ways you can Participate, including creative and community-minded ideas from Slow Flowers farmers and florists around the U.S.!
Use American Flowers Week's badges and graphics in your marketing. Click here for a link to download. The logos and social media-formatted badges are free for you to download and include in your own camapigns and promotions.
A special thanks to our amazing team member, designer Jenny Diaz, for her contribution over the past three years. We love the look and vibe of the branding you've created, Jenny!
As a special branding bonus for 2018, I’m thrilled to share this beautiful red-white-and-blue botanical composition that we commissioned from Connecticut-based artist Ellen Hoverkamp.
Grab your June 2018 copy of Florists’ Review to see the 12-page spread about American Flowers Week’s floral fashions. You can return to AmericanFlowersWeek.com to read more about individual looks, the flower farmers' and floral designers' stories, and more beautiful photos throughout June, leading up to the June 28-July 4 #americanflowersweek Celebration.
Thank you to everyone who donated flowers, design time, photography and styling. The impressive dream team behind these looks are not only talented but passionate about promoting American-grown flowers through their creativity!
I can’t tell you how much it means to this cause — to elevate the public’s awareness and to engage the industry to CARE about domestic floral agriculture and sustainable, mindful floral design.
These are the people who created our "Collection" of five floral fashion narratives for 2018 American Flowers Week. Let's Congratulate Them!!
Senate Declares July 'American Grown Flowers Month'
Senators Dianne Feinstein (D-Calif.) and Dan Sullivan (R-Alaska) introduced a resolution on June 12 designating July as “American Grown Flower Month.”
American consumers spend almost $27 billion per year on floral products each year. While the majority of consumers would prefer to buy locally-grown flowers, only 20 percent of the flowers sold here were grown in the United States.
State Senators, Farmers Gather on Senate Floor For 'California Grown Flowers Month' Declaration
On June 11, the California Senate officially declared June to be “California Grown Flowers Month.” The resolution was put forth by Sen. Mike McGuire who represents the state's 2nd Senate District.
The resolution notes that the designation is designed "to recognize and honor the men and women of the California grown flower industry for their dedication and productivity," and describes that statewide, flowers are grown across 701 million square feet, spanning the distance from San Diego through the Inland Empire to Carpinteria and north all the way to Oregon.
American Flower Farmers, Designers Head to China on Trade Mission
A delegation of American flower farmers, accompanied by Certified American Grown Administrator Kasey Cronquist and renowned floral designer Christy Hulsey of Colonial House of Flowers, is headed to China on a trade mission focused on market development activities...
OASIS Floral Products give designers the structural support and lasting flower life needed for any special event. The most beautiful designs won't last without a solid foundation so let us help bring your creative ideas to life.
See these easy-to-use forms and many more
at the Smithers-Oasis Showroom.
AmericasMart Atlanta. Building 1. 18th Floor. E-21, 23.
For more information or to schedule a meeting our Atlanta Showroom,
contact Laura Vitale, Channel Manager, Smithers-Oasis North America
Is your work counter crowded? Does simplicity—and beauty—appeal to your floral soul?
If it does, what if, with one endlessly useful new product, you could kick some things off your counter and more easily create attractive designs?
Smithers-Oasis Design Director Laura Daluga AIFD explains in this edition of IDEA Weekly how you'll benefit by making counter room for one of her favorite and most useful decorative mechanics, if you haven’t already.
Mesh is much more than just a safer, lighter, easier-to-use and prettier instant replacement for chicken wire. Laura suggests some of the many decorative and mechanical uses for mesh, including some time savers, along with design and construction photos and comments from Hitomi Gilliam and Fabian Salcedo on why they're fans.
Discover some of the many mechanical and decorative uses for floral mesh. Just click the image above or green button below.
See how to use create this Puzzlegrass and OASIS Floral Mesh Centerpiece—with mesh as a mechanic and decorative accent—in this just-less than two-minute video with Smithers Oasis Floral Design Director Kevin Ylvisaker AIFD, PFCI. Your design time should be less than five minutes!
See, Touch and Explore Possibilities at AmericasMart
Visit the Smithers-Oasis Showroom in Atlanta
With our product line expanding past 1,500 items, there's always a new or new-to-you decorative or mechanical possibility to enhance your floral designs and increase your productivity. And you'll get a first look at the new fall, Holiday and spring 2019 products! When in Atlanta, stop by the Smithers-Oasis AmericasMart Showroom in Building 1, 18th Floor, E-21-23.
Every OASIS Floral Products product in detail—and more!
Oasisfloralproducts.com has the complete information you need on every available OASIS Floral Products product including sizes and colors. You'll all find floral recipes, how-to videos, design ideas and inspiration. If you have questions, ideas or concerns and for order support, contact customer service at 1-800-321-8286 or email@example.com.