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I have a dream. I have a dream that one day, Johnny-come-lately wine marketers and wine mavens and social media experts can come together and join in delivering evidence, come together and join in offering examples, come together and join in demonstrating the truth of the claim that those more experienced and practice than they really are morons, really are snobbery-promoting doofuses, and the killers of the multi-million dollar wine industry they built. Yes, I have a…dream. Instead of realizing...

The post Wine, Millennials and the Art of the Proper Rant appeared first on Fermentation.

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Why are consumers so rarely consulted when it comes to public policy issues that so directly impact them? This is a question I used to pose in this forum more often than I have recently. However, a recent event motivates me to return to this question. Connecticut recently held a hearing on House Bill 7184. This is an “omnibus” liquor bill that would make a number of changes to alcohol laws in the state. Among the laws that this bill...

The post The Relationship Between Total Wine and Consumers Explained appeared first on Fermentation.

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As executive director of the National Association of Wine Retailers, I get to read lots of legislation. And I’ve gotten pretty good at it. I also get to lay my eyes on some pretty poorly written bills as well as some really crazy stuff. This, however, must be the craziest thing I’ve seen in years: “Washington dairy farmers and fruit growers (grapes are “fruit”) would have to report to retailers whether they use slaves under a bill endorsed Thursday by...

The post Washington Grape Growers Witness the Farthest Reaches of “Stupid” appeared first on Fermentation.

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What do you want first? The good news or the bad news? OK. The good news is that Kentucky wine lovers may be on their way to getting their hands on the good stuff. The Kentucky Senate Licensing, Occupations and Administrative Regulations Committee yesterday approved a bill that would allow shipments to Kentucky from out of state wineries. This is legislation that the Wine Institute and Free the Grapes has been working on for a long time. Kentucky is one...

The post Good Wine New, Bad Wine News and Male Hair Buns appeared first on Fermentation.

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It appears that the newish president and CEO of the Wine & Spirit Wholesalers of America (WSWA) Michelle Korsmo, has read the playbook and ingested the kool-aid. In a recent letter to the editor of the Washington Post, Ms. Korsmo explains that “Sometimes, local residents would like the party selling liquor to have a vested interest in the local community to ensure regulatory oversight and responsible sales. And we believe that a state’s residents have every right, through the legislative...

The post Dear Supreme Court: Please End All Inter-State Wine Shipping appeared first on Fermentation.

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The sine qua non of publications that review and critique wines such as The Wine Spectator, Wine & Spirits, Wine Enthusiast, Wine Advocate, Vinous and others is integrity. They must be seen as incorruptible. Readers must believe their reviews are untainted by conflict of interest. So, imagine the following. One day you read that E & J Gallo Winery has purchased, say, The Wine Spectator. In the announcement by Marvin Shanken, who is staying on as publisher, we learn that...

The post Here is the Ultimate Beverage Publication Conflict of Interest appeared first on Fermentation.

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Despite the transition to a digital age, I’ve never left my books go. And there are lots of them. There are many reasons I want books on display in my home. First, I want Henry George surrounded by them. He needs to know that you can go anywhere, be anything, know anybody through books. But on a more personal note, having a home that is filled with books reminds one of where they have been, marks the intellectual paths down...

The post A Life Described Through Wine and Books appeared first on Fermentation.

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“Narrative” It’s a word that has come to be used more and more over the past decade to describe a given explanation or story concerning one topic or another. Most often you see the term “narrative” used to describe how the media is telling a particular story. For example, “the current narrative is that the Trump team worked with Russian representatives to influence the outcome of the 2016 election.” That’s a narrative. It may or may not be true. I...

The post The Wine Narrative is Slowly Changing—In a Bad Way appeared first on Fermentation.

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Bill Hocker is a part-time resident of Napa Valley. He recommends my services as a marketer, while at the same time displays a remarkable misunderstanding of economics. Plus, he says, “Good riddance”. Napa wine marketer Tom Wark is joining the exodus to Oregon. After residing in Wine Country for the last 25 years Mr. Wark has decided that he can’t afford to live here anymore.  Of course he bears some responsibility for the high cost of housing. As one of many...

The post Wine Country Economics — The Part-Time NIMBY Edition appeared first on Fermentation.

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The 2019 SOVOS/Wines & Vines Direct To Consumer Wine Shipping Report was released today and it showed that, once again, Oregon wineries are outpacing other regions in growth of wine shipped direct to the consumers. Overall in 2018, all American wineries increased the volume and value of their DTC shipments by 8.9% and 11.6 percent, respectively. Oregon wineries increased their volume and value of shipments by 19% and 21%. Ladies and gentlemen, can I get a Hoorah! What this means,...

The post The Oregon Wine Industry’s Direct Shipping Success Story appeared first on Fermentation.

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