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One of the latest and most productive trends in modern business is 3D product visualization. This advanced technology can be useful for different businesses including furniture design and manufacture, tourism, real estate business, clothes, accessories etc. It can optimize your expenses on marketing and boost performance without much effort. Have you got interested? Here are several hints how to develop your business taking advantage of 3D rendering.

1. Provide customers with an unusual product presentation

It is natural that people can learn about products and services you offer only if you present them to the potential customers. Get hundreds of amazed at first glance customers with an exclusive presentation of your product. For example, if you sell furniture pieces, with 3D rendering you can create:

  • Colorful and eye-catching hand-out 3D materials. These might be brochures, leaflets, stands and many other examples. Imagine surprised sights of your guests when they see a full-size 3D exhibition stand with the examples of your goods. In addition, the creation process is fast and cheap in comparison with tiring photo sessions;

  • 3D Animation. 3D rendering allows showing a product in any background and presenting its potential in a variety of ways. Now customers should not rack their brain by imagining one or another solution, you will do that for them thanks to 3D modeling;

  • Virtual reality. Provide your potential customers with immersive experience. Let them see how any piece of furniture will adorn one or another room offering them a walk through them. 3D modeling will not only make a huge impact on your customers due to possibilities it offers but also show that your company follows the latest technological trends and deserves trust.

2. Make your advertising campaign affordable and influential

When you created a perfect product, it is time to promote it to masses using an effective advertising strategy. The most efficient way to present a product is to provide its images and videos that emphasize its benefits. They are more likely to be noticed by a larger number of target audience, but require much effort, time and money if made in a more traditional way - by making photographs or shooting videos.

3D product visualization can prevent you from this exhausting and costly experience providing even more opportunities. First of all, you will get visuals of the highest quality, be not restricted by the right of intellectual property and use them in any source of advertisement. Apart from magazines, television and the Internet, you can promote your products on social platforms or through the app. You will save money and get a better result with more opportunities.

3. Manufacture only pre-ordered products

Today, you do not need to produce dozens of the product examples that differ in color, size or some details and waste money for storage, shipment and dealers to get rid of the old collections. 3D modeling allows businesses to offer a wider range of products without spending money on their manufacture. Create models of goods different in colors, shapes, material and manufacture only those examples that have been purchased. 3D rendering also includes accurate measurements of every piece, so you will never be subjected to mistakes during production.

Such a wide range of products results in better seller-customer relationships and Make your business outstanding among the closest competitors.

4. Offer 3D product catalogs that are interactive and customizable

Most of the modern buyers got used to printed or online catalogs that display basic products characteristics (most often their front and back) as well as a standard color range. But a picture on the screen can have little in common with the item delivered. Customers refuse from buying such examples because of the unprofessional presentation. If you want to sell a furniture piece, you need to showcase it from all the sides and 3D modeling is perfect for that. You can not only rotate the item upside down analyzing its characteristics and functionality from different angles but even take a 360° tour to get a full picture of the item. In addition, you can customize the product right on the website until you find a perfect solution. As a result, companies get an excellent accuracy level, while clients get an innovative, funny experience and an ideal piece. The return rate will drop down significantly with 3D visualization.

5. Attract new investors

One of the best solutions how to make the business grow is an attraction of huge investments. As soon as you manage to persuade that return on the money is guaranteed, you will get a deal. How can you do that? Provide the investor with the only thing he trusts - accurate figures. 3D visualization allows testing product popularity in the real market conditions. You can offer customers to pre-order one or another item and see what pieces are worth investing money and sent to mass production. This data will be more than just convincing for investors and success of your business.


3D product visualization is a new but incredibly useful tool that can take any business to the new level. Take advantage of the modern technology and you will be surprised how the least effort of yours will help your company to flourish. You will not only increase profit but also attract more new clients, improve brand awareness and find investors. What else is necessary for your company to develop?

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If you wish to sell a home quickly, it is of utmost importance to estimate it right. If you offer a competitive or average price, your chances to sell it fast grow enormously. Being aware of your home value you can also control your property taxes, insurance premiums or home refinancing. That is why learn several ways to estimate your property in a proper way and get all the possible advantages thanks to that.


Ways to estimate home value

There are many different approaches to estimating the market value of the property, but not all of them deserve your trust. In real estate market, professionals advise using three basic strategies of home evaluation including:


1. Comparing to recently sold property

This is one of the most popular home estimation strategies used in the real estate industry. It is most often used by real estate agents and appraisers.

To understand how much your home can be estimated at it is necessary to compare it with the homes that have been recently sold. There are several features to consider when choosing a property for comparison:

  • Location (it must be neighborhood or one district);

  • External characteristics like curb appeal, size, condition, yard facilities etc.

  • Internal characteristics like a number of floors, rooms, construction quality, heating system type, appliance condition etc.

  • Age of the property;

  • Supply and demand (how many homes are on sale versus the number of potential buyers searching for property in this area).

As soon as you make all the necessary notes about your home, start looking for homes with similar characteristics. It goes without saying that you will not find the same or very similar home but you will probably find a couple of examples with a close date of building and size. That will help you to determine an average price and move it up and down depending on the characteristics. Superior ones can contribute to the higher cost, while worse conditions are a reason to lower the cost. Sale price is easier to adjust if to create a comparative table.

Another important question where you can find comparable sales. According to the Department of Taxation and Finance, NY state, there are several sources:

  • Local assessor’s offices;
  • Municipalities;
  • Online databases;
  • Local newspapers;
  • Real estate agents.


2. A real estate agent or appraiser’s home inspection

Your home can be estimated not only by you but also by professionals. For this purpose, you need to order property value estimation services provided by most of the real estate agencies and private appraisers. A specialist will come to your home and inspect all the details to make necessary notes. On the basis of this data, he will make a comparative analysis of the recently sold property (look at the point number 1) and offer you an average price.


3. Tools for home estimating

One more popular modern approach to determining the property value is a use of special tools created for this purpose. Most of the work in a similar way. You need to enter a postcode and other essential information about the home, including its address, type, age, tenure, and the number of rooms.

If you wish to get a more precise result, you can also complete a questionnaire about other property features to make evaluation more accurate. There is always a national margin of error for home value as the results depend on the number of property on sale and their condition.

Online tools usually analyze data available to the public. These are usually public records and many listing services. The choice of data also influences the accuracy of results, so the choice of the tool is also important.

The most popular tools are Zillow, a pioneer in this sphere, RedFin, Pricing Scout tool from Forsalebyowner.com, Chase, Bank of America, Surefield and others.



Property value is a very important characteristic that must be known to every homeowner. Whether you are going to sell the property or moving, it is important to know how much this home is estimated at. You will learn a correct marketing price and understand if any improvements are required to increase its value. This knowledge is necessary for both buying and selling, investing or being interested in, so choose an appropriate home value estimation way and you will be always armed with important data.

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Virtual 3D tours have struck the real estate market quite recently. They have been used for about 3 years only and firstly were created only for luxury property to impress the potential and wealthy buyers. It is not a secret that rich people can afford going to different corners of the world to see the property they wish to buy, but the appearance of 3D virtual tours has simplified this procedure as you can see a home on sale without leaving your home, real estate agency office or country. Moreover, the first 3D tours required new technological devices and software and were rather expensive so ordinary sellers could not afford it. However, when real estate agents have appreciated the benefits 3D tours bring, a demand for this service was growing and more and more companies began to offer similar services. That allowed to make the price lower and spread the service to the property with the average cost.

Nowadays, there are many arguments on the point if 3D tours can be called the future of the real estate market as there are supporting evidence of both its pros and cons, but it seems that realtors are not ready to refuse from showing homes on distance due to a number of unsurpassed benefits tours provide.

Real Estate 3D Tour Video (Sample) - YouTube
Reasons to consider 3D virtual tours the future of real estate business

The goal of every business is to improve customer experience to get the most of the profit. Real Estate business is not an exception. Every realtor wishes to sell a home as fast and expensively as possible so he or she will undertake any marketing approach to achieve this goal.

3D tours provide realtors with such an opportunity as well as prevent sellers from having many other troubled. There are several reasons to opt for 3D virtual tours:

  • They save a lot of time of sellers, real estate agents and buyers;

  • Sellers avoid regular newcomers who find a lot of so-called bugs to lower the initial price;

  • Property owners do not need to prepare apartments for every new buyer who desires to have a look at it;

  • A 3D tour around the property can be viewed anywhere and from every device;

  • It can substitute a customary property display fully;

  • Tours are a powerful marketing strategy that increases the number of potential buyers so a home is sold faster and for the price set originally;

  • They can drive traffic to the original website by social media sharing and adding to the listings;

  • A 3D tour is a perfect substitution to the going out-of-date photography.

3D real estate tours can be compared with television that has significantly decreased the number of radio listeners as well as mobile phones that have almost substituted cable ones. It is future of the real estate industry that is only gaining pace and soon will flourish in most of the modern countries.

How can 3D tours change in future?

Of course, it may seem that nothing can substitute 3D virtual tours as what can be added to the feeling of the complete immersion into space? However, there is still some space to develop for these tours as well.

When we watch TV, a culinary show, for example, there is always a desire to touch the dish, feel its mouth-watering smell. Unfortunately, a video does not offer that experience and the same situation is with 3D tours. A viewer can not touch the wall to feel the pattern of the wallpapers, understand if there is any smell of old furniture or animals etc.

According to the photographers, 3D cameras can wrap objects as well as ordinary cameras and there are limitations with natural and additional light as you can not use the last ones in dark interiors. That means that dark rooms remain gloomy and in addition, there can be some changes in the video due to differences in temperature in different rooms. Such it may seem non-significant drawbacks of 3D tours might need some improvement and it is likely that these changes will soon happen.

One more improvement that will concern 3D virtual tours in future is an opportunity to change some interior items at the moment of watching the tour. Today, you will not impress anyone with staged photos, but soon people might get an opportunity to try one or another piece of furniture in the home the tour around of which they take.

Job perspectives provided by 3D real estate tours

The appearance of 3D real estate tours and their increasing popularity has opened one more important perspective: thousands of architects, designers, photographers have got a new direction to develop and improve their skills as well as earn money. A new marketing strategy of using virtual reality in real estate business has provided many people with a possibility to show their talent and get a salary for that.

Matterport Pro 3D Camera: Scanning on Site for 3D Real Estate - YouTube

Modern companies do not wish to lose a new direction of getting profit and create new departments that deal with 3D tours not only in real estate but also in hotel and restaurant, tourism business and many other ones. Consequently, many people get jobs and provide customers with an absolutely new experience.



Naturally, these are not all the updates that might take place in future. Technology does not stand in one place and something that seems impossible today will more likely happen in a couple of months or years. The only conclusion that can be made today is that the probability that 3D virtual tours will replace customary for real estate photographs is very high so this innovation should not be underestimated by those real estate agencies that have not tried it yet. It is time to start, undoubtedly!

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