In this blog you will find latest trends in the sphere of virtual staging. Here you can find out how has the industry changed within last several years, what tendencies appeared and which problems can be solved by means of virtual staging. We also share important tips for real estate agents, talk about marketing, and write about home
staging, decor, and interior design.
There is hardly any spectacular and more vivid project presentation opportunity than architecture rendering. It is the only time-saving and realistic approach to show the client what he is expected and inspire him to cooperate with the company further. But the growing competition on the rendering market made designers look for new appealing solutions that will allow the company look outstanding. One of such latest solutions is artistic architectural visualization where details and the general look of the visual acquire some extraordinary unrealistic and thematic features. This type of rendering has taken its niche in the industry too, but unfortunately, it still can not overcome the popularity of photoreal 3D rendering. There are several reasons for that.
1. True to life rendering
Most of the clients who order 3D rendering services look for a visual that will represent their viewpoint as accurately as possible. They wish to see the smallest details and the way they look in real life. Artistic rendering represents the design with some changes: these might be a retro or ultra-modern feel as well as some extraordinary solutions that can not be accurately restored in real-life conditions. Such remotely reminding reality images serve for different purposes but they rarely find realization in business.
2. Wise investment of both money and time
Every investor wishes to get profit from the investment made. This profit is estimated not only in money but also in time frames as the earlier a client receives his project the more time he has for its implementation in reality. Another aspect is the quality of the picture as it prevents from unplanned money spending and allows finishing everything within the time frames set.
Of course, it is possible to add Halloween features to the image but will it give any profit to a customer unless he organizes a Halloween party?
A photoreal image provides customers with visual facts to ensure them in what they will get when they order services. In addition, it is easier to explain to the designer what is required and how it should look like in the visual for cooperation to be effective.
3. Effective in advertising and selling
The marketing world terminology is very diverse, so creative and artistic in advertising does not necessarily mean effective. Most of the advertising campaigns display images and videos that are close to reality, so photoreal 3D rendering and visualization offer more efficient advertising solutions. In most cases, the advertisement is created is raise brand awareness or make customers loyal to one or another product. It can be achieved by artistic rendering as well, but unfortunately, it is not effective in selling, the main goal of all ad campaigns. People who analyze marketing pictures put on the roles of the heroes depicted on them, so it is preferable to make it more realistic.
4. Expectations of the client are met when a project is brought to life
Most of the visualization projects are ordered with the goal of their further fulfillment in reality. Whether it is only planned or will soon take place, but an image should be a perfect reproduction of everything that will soon appear in reality. However, when a customer comes to the office to order 3D rendering services, he has some distinct requirements for the final look. If it is an artistic rendering, it is more difficult to understand them as people might have an absolutely different vision of the same picture described with words. Such discrepancy results in the client’s feeling of being cheated as his intentions were not realized. That is why realistic images are usually rendered more accurately according to the instructions provided and meet expectations of the customers.
5. Accurate and up-to-date presentation
When an architect deals with artistic rendering, he feels more like a free-spirited artist who can look for some far from reality solutions. Such accuracy neglect and sacrifice of the norms result in the changeable impact the image makes. Somebody can understand it as anything mysterious and unusual, why the others just see something false in them. In addition, such fantasy can result in an outdated or futuristic impression that does not meet business requirements. Such pictures are more suitable for artistic designer contests or exhibitions, but they never withstand a tough business competition.
Artistic 3D rendering is a new direction in the visualization industry that deserves a right to exist but unfortunately, it is not popular because it does not allow real customers to benefit from it. Such 3D renderings are wonderful for pleasing the eye, but not every client will agree to prefer it instead of the photorealistic images. The last ones are still more desirable due to a wider number of ways to take advantage of them so their domination in architecture rendering services is not surprising.
The greatest drawback of staging type is huge sums of money spent both on designer services and furnishing. The second way to improve your listings by staging is the virtual one. Its main benefits are showing the potential of the empty property, the attraction of more viewers, and as a result, faster sale of this property. However, virtual staging has another huge advantage for both property owners and realtors: it saves money. How can it happen? There are several ways to get all the benefits provided by virtual staging and spent a little.
The possibilities of virtual staging are endless. You may either add a couple of items or declutter and redecorate the whole room. All this is available for comparably little money.
Increase in selling price
The first way to save on virtual staging has been offered by realtor.com. According to the website, it can increase the selling price up to 20%. Think only how much you can earn if you order professional virtual staging services for several hundred dollars for the whole home and get up to 20% over the property price thanks to that. It is a way not only to save but even earn more.
The second example of saving money with virtual staging is based on the cost of the services. In comparison with traditional staging, there is no need to pay money to a designer for a consultation. Moreover, you prevent yourself from spending hundreds of dollars per monthly payment as it is enough to pay once to get every room staged and the cost of the services is ten times cheaper than traditional staging.
Ability to DIY
There are several more ways to save on virtual staging though the final product does not guarantee the efficacy it could bring about if done by experts. Virtual staging requires quality photographs so you can avoid hiring a professional photographer and do these photos yourself. Of course, it is better to prepare for such process and at least read out how to make them look better. Another way to stage your property virtually without extra expenses is to use the DIY software. You may try to stage rooms yourself using the latest tools and apps as they are available on the Web, but, unfortunately, it will differ greatly from the work of professional stagers. Virtual staging companies employ creative 3D artists who not only add furniture pieces but create a real composition. As a result, you get a professionally designed interior that pleases your eye and the eyes of potential buyers.
3D tours offer more than just pleasant experience
Modern virtual staging services have also acquired some innovative features and there is nothing surprising today to organize the showing of property in the real estate agency office. It is another way to save money as you not only avoid spending money on transportation but also do not waste your valuable time on people who are only interested. This precious time can be spent on earning extra money, for example. Another great thing is the absence of necessity to spend money on keeping the property in constant order and excellent state. It can spend several months in the market and each time on showings it is necessary to bring it to a perfect state for the potential buyers.
At the same time, the potential buyers still have a chance to explore the property to the smallest details and do not need to visit it.
Buyers’ benefit from virtual staging
Buyers can also save money on buying property that is staged only virtually. It goes without saying that the cost of traditional staging is included in the total amount. As a result, people buy property with furniture that might not be appealing to them. It means that they pay for the things they would like to get rid of - is there any sense? Virtual staging does not make buyers feel frustrated as they pay for the property, not any other non-significant items attached to it.
Saving on architectural solutions
Virtual staging and modeling are also savvy for architectural firms. They lose a necessity to create their projects on paper as now it is possible to visualize everything using modern software. Their clients get more satisfaction too as all the projects are delivered in a 3D model so you can analyze them to the smallest details. In addition, it is more environmentally friendly and prevents agencies from storing piles of paper works. In addition, virtual staging guarantees fewer errors in design and accuracy in the models, so no extra expenses are required.
These are only several ways to take money-based advantage of virtual staging. In addition to the multiple benefits, it brings to real estate business virtual staging is a good way to save money or even earn them. However, it is important to remember that all these benefits can be achieved only due to the painstaking and professional work of stagers, so it is better to order qualified assistance and have your expectations met.
Private cottages with much outdoor space are very popular in the real estate market, but some of them may stay there for many years and the reason for that is not a price. Often, lack of designer skills or the absence of desire to keep order by the home discourage the potential buyers. Every person wishes to buy a perfect house so any staging mistakes, outdoor ones, in particular, are a huge drawback. Let’s see what outdoor space staging mistakes should be avoided for a home to be a top viewed ad in the listings.
1. Overgrown plants and trees
Whether you are going to stage an outdoor space virtually or actually in both cases overgrown plants and trees will spoil the look. It is impossible to create anything eye-catching if the landscape is not taken care of. Weeds in the grass and walkways, formless bushes, dry branches - all this and many other things will make the house look disordered. A service or some effort of the owners appear to be a necessity.
2. Absence of garden furniture
Any outdoor area will look empty or not finished if there is no garden furniture. How can you serve a dinner in the garden without a single chair or table? There is hardly anything more convincing that lounge chairs with cushions, a coffee table, and an umbrella to save from bright sunlight. Such small addition is considered as extra square footage especially if there is a stage under it.
3. Dusty and dirty space
Even the most luxurious furniture and exclusive accessories will look strange if they are placed in a dirty and dusty area. The presence of unclean places spoils the first impression about the whole home even if it is noticeable only outside. Is there any sense to lay soft cushions on the furniture if sitting on them you will see dirty and spotted windows or unswept stairways. It is very important to prepare good exterior photos without dirt and dust if you wish to order virtual staging services or all the efforts will be useless.
4. Clutter is not cleared
Sometimes it is better to have a bit empty area rather than covered with the abundance of clutter. Nobody wishes to buy a home and take away someone’s rubbish. Even if these things might be precious for current owners as they provoke moving memories, for new owners they will be considered rubbish. That is why it is important to declutter the outside space around the home to provide it with an elegant and careful look. In addition, a decluttered area is more suitable for virtually staged images too.
5. No flowers
Some images of homes or even yards of real houses seem a bit unnatural and dry. Why does it happen? Lack of bright spots and blossom create a gloomy and artificial effect. If you want to make the atmosphere of the yard and patio inviting, never forget to decorate them with flowers in blossom or some bushes of berries. Of course, it is impossible to do that in late fall or winter, but most homes with outdoor space are most often sold in summer and spring, so if you prepare your home for selling, add a hint of nature to more functional areas.
Any of these mistakes will discourage a potential buyer even if you order professional designer to stage your outdoor space. Despite the fact that they may seem insignificant, their role should not be underestimated in the successful home staging as such it may seem trifles can help you to sell property faster and for bigger money.
The rendering process is far from being instant. It takes time and designer attention to the smallest details. That is why it can last from several days to a couple of month for a designer to achieve an excellent look and make a project appealing to the target audience.
However, when a client comes to evaluate a ready-made project, he does not fully understand how it should like. Of course, it must be a beautiful picture that strikes your eye but it is not a guarantee of the best rendering quality. If you once need to opt for architectural rendering services and evaluating the final product, it is important to be aware of the features that add value to the picture. Look through some characteristics that must be considered by every designer to achieve the best rendering quality.
1. Geometric objects should not intersect or merge
One of the greatest mistakes made by renderers is showing objects placed further in full size. That means that items standing or hanging closer are partially hidden and that results in an absolutely unrealistic look. All the objects in the visuals should be subordinated to each other: ones that are located closer would always restrict access to ones placed in the background. In addition, there should not be any intersection or objects merged as the product will look amateurish.
2. All the objects should have a base they are attached to. No flying objects are allowed
The main goal of architectural rendering is to a achieve a highly realistic look. Where could you see floating chairs or flying chandeliers? These are rough rendering mistakes as all the objects must be placed naturally in the picture. Whether they are lying, standing, hanging or resting on other things, this space relation should be distinct and look realistic.
3. Every object on the visual must be present in real-life interior design as well
Why are visual renderings created? In most cases, they find their further real-life implementation so it is important to consider all the details and the possibility to fulfill them in the actual design. If you do not plan to add one or another feature from the rendering to your interior, it is advisable to change a visual and see if your decision is right.
4. The absence of black areas that lack lighting
One of the main characteristics that differ a well-rendered image from a low-quality one is lighting. It should not only show the time of the day but also be present in all possible reflections and shades. If one or another area on the rendering is dark, that is A huge drawback that requires correction.
5. A realistic look of all the materials, colors and objects
The other important feature of a high-quality rendered image is its realistic look. It is wonderful when there is a difficulty in distinguishing a rendered photo from a real one. No matter what materials, colors and objects you use, it is important to depict them considering every tiny detail. Whether it is some special texture or an exclusive furniture piece, but each of them should remind a perfect photo rather than a blurred painting of the child.
6. Accurate pattern transfer
Though it may seem that pattern is an unnecessary detail, a masterpiece usually consists of numerous details that make it valuable. Any pattern must be depicted with the consideration of the tiniest details for a visual to be of the best quality.
7. Expertise composition with a right camera position
It is natural that you will not take a photo of the messy room if you want to accentuate some furniture pieces. Every photographer should create a perfect composition as well as find a suitable position for a camera to take the most advantageous photos. The same is with renderers. Their task is to choose such an angle and create an ideal background to achieve their goal.
8. Decor must be properly sized and depicted
In comparison with patterns, tiny decor items should be avoided by designers to prevent the image from being cluttered and not appealing. A big number of decorations will create a feeling of a storage place, so it is better to add middle-sized decor and pay much attention to its premium depiction.
Architectural rendering has already taken its niche in many industries. Clients look forward to new renderings created according to their instructions, so each of them should analyze a final product efficiently to ensure its excellent quality. Hints mentioned above will be helpful in this responsible task, undoubtedly.
If you wish to sell a home quickly, it is of utmost importance to estimate it right. If you offer a competitive or average price, your chances to sell it fast grow enormously. Being aware of your home value you can also control your property taxes, insurance premiums or home refinancing. That is why learn several ways to estimate your property in a proper way and get all the possible advantages thanks to that.
Ways to estimate home value
There are many different approaches to estimating the market value of the property, but not all of them deserve your trust. In real estate market, professionals advise using three basic strategies of home evaluation including:
1. Comparing to recently sold property
This is one of the most popular home estimation strategies used in the real estate industry. It is most often used by real estate agents and appraisers.
To understand how much your home can be estimated at it is necessary to compare it with the homes that have been recently sold. There are several features to consider when choosing a property for comparison:
Location (it must be neighborhood or one district);
External characteristics like curb appeal, size, condition, yard facilities etc.
Internal characteristics like a number of floors, rooms, construction quality, heating system type, appliance condition etc.
Age of the property;
Supply and demand (how many homes are on sale versus the number of potential buyers searching for property in this area).
As soon as you make all the necessary notes about your home, start looking for homes with similar characteristics. It goes without saying that you will not find the same or very similar home but you will probably find a couple of examples with a close date of building and size. That will help you to determine an average price and move it up and down depending on the characteristics. Superior ones can contribute to the higher cost, while worse conditions are a reason to lower the cost. Sale price is easier to adjust if to create a comparative table.
Another important question where you can find comparable sales. According to the Department of Taxation and Finance, NY state, there are several sources:
Local assessor’s offices;
Real estate agents.
2. A real estate agent or appraiser’s home inspection
Your home can be estimated not only by you but also by professionals. For this purpose, you need to order property value estimation services provided by most of the real estate agencies and private appraisers. A specialist will come to your home and inspect all the details to make necessary notes. On the basis of this data, he will make a comparative analysis of the recently sold property (look at the point number 1) and offer you an average price.
3. Tools for home estimating
One more popular modern approach to determining the property value is a use of special tools created for this purpose. Most of the work in a similar way. You need to enter a postcode and other essential information about the home, including its address, type, age, tenure, and the number of rooms.
If you wish to get a more precise result, you can also complete a questionnaire about other property features to make evaluation more accurate. There is always a national margin of error for home value as the results depend on the number of property on sale and their condition.
Online tools usually analyze data available to the public. These are usually public records and many listing services. The choice of data also influences the accuracy of results, so the choice of the tool is also important.
The most popular tools are Zillow, a pioneer in this sphere, RedFin, Pricing Scout tool from Forsalebyowner.com, Chase, Bank of America, Surefield and others.
Property value is a very important characteristic that must be known to every homeowner. Whether you are going to sell the property or moving, it is important to know how much this home is estimated at. You will learn a correct marketing price and understand if any improvements are required to increase its value. This knowledge is necessary for both buying and selling, investing or being interested in, so choose an appropriate home value estimation way and you will be always armed with important data.
Today it is very popular to order interior design services if you wish to change a look of your home. Comfort and pleasant atmosphere have become decisive factors in every interior and only a professional can achieve this goal. However, it turned out that it is a real problem to find a qualified, talented and affordable interior designer or company. There is an overwhelming number of offers in the modern design market but it is not safe to entrust anybody you see for the first time with this responsible task. You may not only waste your money but also be absolutely disappointed with the workflow and result. To avoid such negative consequences it is important to put effort and devote time to finding an experienced interior design provider and consider the following tips to make the right choice.
Where to look for a designer?
Of course, the easiest way to find an interior designer is to look through newspaper or web advertisements. You can call several “so-called” designers and choose a person who was speaking more convincingly and asked less money. But you should also ask yourself several questions: is it really a designer? How many projects has he or she completed successfully? Has this person met budget requirements before? Etc. The fact is that you can not be sure that you speak with a real designer and the works represented by this person really belong to him.
It is more reasonable to look for an interior design provider using three other approaches:
Look through interior designs in your local magazine and choose ones you have loved at first sight. There should be information who has created these designs, so it is enough to write down the name and type it into a Google Search. Be confident that you will find some information.
Learn who is recommended by your friends and relatives. It is natural that someone from your surrounding has already tried design services before and can give you a feedback about the completed project. If the reviews are positive, you can ask for contact information too.
Take advantage of professional organizations and companies. Whether it is a professional association of designers that may shed you light on the best representatives of this industry or a company that transforms promises into guarantees supported by a contract, but it is always better to search among qualified specialists.
No matter what approach you will prefer, it is very important to remember that the success of your interior design depends on the designer you choose: his talent, management and leadership skills, creativity so many factors are to be considered before making a final choice.
Planning your budget
It goes without saying that budget plays a very significant role in the choice of a designer as well. First of all, it is a salary a designer wishes to get. The range of prices is extremely large so you should realize if this person deserves the money he asks for. Too cheap and very expensive services should be treated with suspicion as cheap usually means of poor quality while too high prices rarely justify themselves. It would be right to choose a professional who estimates his work reasonably and asks an average price.
Secondly, some designers refuse to work with low budgets. They find different excuses for that but that only says about their lack of experience.
Thirdly, it is necessary to get an answer from the designer if he is able to meet your requirements within the budget indicated. If you hear a negative answer or an immediate agreement, these are reasons to doubt. A professional will at least think for a while making some basic counts or offer to prepare a preliminary report to get an approximate cost of the whole project.
Fourth, ask a designer how he expects to be paid. Some designers charge an hourly fee including time purchasing materials and working on the project site, while the others ask to be paid for the completed project (with or without prepayment). There is also another alternative when a designer gets some percentage marked up the cost of the items purchased by him.
Steps to follow choosing a designer
To find a suitable designer it is very important to determine project characteristics and requirements. That is why the way to choosing an interior design provider includes several steps:
Development of the design plan that includes project needs, a list of services required for its implementation, and states how a client will evaluate a ready-made product.
Making up a list of designers that have been approved by the customer.
Presenting of the design plan to the candidates and getting answers from them if they can take the project.
Making a final choice of the designer.
Signing an agreement between two parties.
Tips on finding a quality designer
There are several other circumstances that must be considered by people who wish to order interior design services:
A project must be sized up
A person should realize what exactly is required from a designer. It might be a repairing, changing furniture or adding some decorations and the scope of these works requires a different amount of time, effort, and even professionals. For example, the services of a designer are more costly than the work of a decorator, so if you see that you need the last one, you can save a bit.
Gather design ideas to let a designer understand more accurately what you want
Visual materials are more distinct and understandable than long explanations so it is better to show rather than tell long stories.
Clarify designer credentials
Not only reviews of other clients can give you some information about a designer. You can also turn to some professional organizations that check the professionalism of designers. For example, it is the National Council on Interior Design Qualification that assigns tests to ensure in the designer qualification or Decorators’ Alliance of North America.
Communicate with the designer regularly
A designer should know if you are satisfied with his or her ideas. Moreover, if you have some doubts it is important to deliver this message to the expert for him to meet your expectations more accurately.
A designer provider is a very popular profession today but not every person who calls himself a designer can boast an inborn talent, creativity, ability to understand client’s preferences and excellent qualification. That is why it is important to find a professional designer who will not ask for huge sums of money but will perform his work efficiently and at the highest level. Follow these tips and you will never regret your thorough choice.