In this blog you will find latest trends in the sphere of virtual staging. Here you can find out how has the industry changed within last several years, what tendencies appeared and which problems can be solved by means of virtual staging. We also share important tips for real estate agents, talk about marketing, and write about home
staging, decor, and interior design.
There is hardly any spectacular and more vivid project presentation opportunity than architecture rendering. It is the only time-saving and realistic approach to show the client what he is expected and inspire him to cooperate with the company further. But the growing competition on the rendering market made designers look for new appealing solutions that will allow the company look outstanding. One of such latest solutions is artistic architectural visualization where details and the general look of the visual acquire some extraordinary unrealistic and thematic features. This type of rendering has taken its niche in the industry too, but unfortunately, it still can not overcome the popularity of photoreal 3D rendering. There are several reasons for that.
1. True to life rendering
Most of the clients who order 3D rendering services look for a visual that will represent their viewpoint as accurately as possible. They wish to see the smallest details and the way they look in real life. Artistic rendering represents the design with some changes: these might be a retro or ultra-modern feel as well as some extraordinary solutions that can not be accurately restored in real-life conditions. Such remotely reminding reality images serve for different purposes but they rarely find realization in business.
2. Wise investment of both money and time
Every investor wishes to get profit from the investment made. This profit is estimated not only in money but also in time frames as the earlier a client receives his project the more time he has for its implementation in reality. Another aspect is the quality of the picture as it prevents from unplanned money spending and allows finishing everything within the time frames set.
Of course, it is possible to add Halloween features to the image but will it give any profit to a customer unless he organizes a Halloween party?
A photoreal image provides customers with visual facts to ensure them in what they will get when they order services. In addition, it is easier to explain to the designer what is required and how it should look like in the visual for cooperation to be effective.
3. Effective in advertising and selling
The marketing world terminology is very diverse, so creative and artistic in advertising does not necessarily mean effective. Most of the advertising campaigns display images and videos that are close to reality, so photoreal 3D rendering and visualization offer more efficient advertising solutions. In most cases, the advertisement is created is raise brand awareness or make customers loyal to one or another product. It can be achieved by artistic rendering as well, but unfortunately, it is not effective in selling, the main goal of all ad campaigns. People who analyze marketing pictures put on the roles of the heroes depicted on them, so it is preferable to make it more realistic.
4. Expectations of the client are met when a project is brought to life
Most of the visualization projects are ordered with the goal of their further fulfillment in reality. Whether it is only planned or will soon take place, but an image should be a perfect reproduction of everything that will soon appear in reality. However, when a customer comes to the office to order 3D rendering services, he has some distinct requirements for the final look. If it is an artistic rendering, it is more difficult to understand them as people might have an absolutely different vision of the same picture described with words. Such discrepancy results in the client’s feeling of being cheated as his intentions were not realized. That is why realistic images are usually rendered more accurately according to the instructions provided and meet expectations of the customers.
5. Accurate and up-to-date presentation
When an architect deals with artistic rendering, he feels more like a free-spirited artist who can look for some far from reality solutions. Such accuracy neglect and sacrifice of the norms result in the changeable impact the image makes. Somebody can understand it as anything mysterious and unusual, why the others just see something false in them. In addition, such fantasy can result in an outdated or futuristic impression that does not meet business requirements. Such pictures are more suitable for artistic designer contests or exhibitions, but they never withstand a tough business competition.
Artistic 3D rendering is a new direction in the visualization industry that deserves a right to exist but unfortunately, it is not popular because it does not allow real customers to benefit from it. Such 3D renderings are wonderful for pleasing the eye, but not every client will agree to prefer it instead of the photorealistic images. The last ones are still more desirable due to a wider number of ways to take advantage of them so their domination in architecture rendering services is not surprising.
The greatest drawback of staging type is huge sums of money spent both on designer services and furnishing. The second way to improve your listings by staging is the virtual one. Its main benefits are showing the potential of the empty property, the attraction of more viewers, and as a result, faster sale of this property. However, virtual staging has another huge advantage for both property owners and realtors: it saves money. How can it happen? There are several ways to get all the benefits provided by virtual staging and spent a little.
The possibilities of virtual staging are endless. You may either add a couple of items or declutter and redecorate the whole room. All this is available for comparably little money.
Increase in selling price
The first way to save on virtual staging has been offered by realtor.com. According to the website, it can increase the selling price up to 20%. Think only how much you can earn if you order professional virtual staging services for several hundred dollars for the whole home and get up to 20% over the property price thanks to that. It is a way not only to save but even earn more.
The second example of saving money with virtual staging is based on the cost of the services. In comparison with traditional staging, there is no need to pay money to a designer for a consultation. Moreover, you prevent yourself from spending hundreds of dollars per monthly payment as it is enough to pay once to get every room staged and the cost of the services is ten times cheaper than traditional staging.
Ability to DIY
There are several more ways to save on virtual staging though the final product does not guarantee the efficacy it could bring about if done by experts. Virtual staging requires quality photographs so you can avoid hiring a professional photographer and do these photos yourself. Of course, it is better to prepare for such process and at least read out how to make them look better. Another way to stage your property virtually without extra expenses is to use the DIY software. You may try to stage rooms yourself using the latest tools and apps as they are available on the Web, but, unfortunately, it will differ greatly from the work of professional stagers. Virtual staging companies employ creative 3D artists who not only add furniture pieces but create a real composition. As a result, you get a professionally designed interior that pleases your eye and the eyes of potential buyers.
3D tours offer more than just pleasant experience
Modern virtual staging services have also acquired some innovative features and there is nothing surprising today to organize the showing of property in the real estate agency office. It is another way to save money as you not only avoid spending money on transportation but also do not waste your valuable time on people who are only interested. This precious time can be spent on earning extra money, for example. Another great thing is the absence of necessity to spend money on keeping the property in constant order and excellent state. It can spend several months in the market and each time on showings it is necessary to bring it to a perfect state for the potential buyers.
At the same time, the potential buyers still have a chance to explore the property to the smallest details and do not need to visit it.
Buyers’ benefit from virtual staging
Buyers can also save money on buying property that is staged only virtually. It goes without saying that the cost of traditional staging is included in the total amount. As a result, people buy property with furniture that might not be appealing to them. It means that they pay for the things they would like to get rid of - is there any sense? Virtual staging does not make buyers feel frustrated as they pay for the property, not any other non-significant items attached to it.
Saving on architectural solutions
Virtual staging and modeling are also savvy for architectural firms. They lose a necessity to create their projects on paper as now it is possible to visualize everything using modern software. Their clients get more satisfaction too as all the projects are delivered in a 3D model so you can analyze them to the smallest details. In addition, it is more environmentally friendly and prevents agencies from storing piles of paper works. In addition, virtual staging guarantees fewer errors in design and accuracy in the models, so no extra expenses are required.
These are only several ways to take money-based advantage of virtual staging. In addition to the multiple benefits, it brings to real estate business virtual staging is a good way to save money or even earn them. However, it is important to remember that all these benefits can be achieved only due to the painstaking and professional work of stagers, so it is better to order qualified assistance and have your expectations met.
Private cottages with much outdoor space are very popular in the real estate market, but some of them may stay there for many years and the reason for that is not a price. Often, lack of designer skills or the absence of desire to keep order by the home discourage the potential buyers. Every person wishes to buy a perfect house so any staging mistakes, outdoor ones, in particular, are a huge drawback. Let’s see what outdoor space staging mistakes should be avoided for a home to be a top viewed ad in the listings.
1. Overgrown plants and trees
Whether you are going to stage an outdoor space virtually or actually in both cases overgrown plants and trees will spoil the look. It is impossible to create anything eye-catching if the landscape is not taken care of. Weeds in the grass and walkways, formless bushes, dry branches - all this and many other things will make the house look disordered. A service or some effort of the owners appear to be a necessity.
2. Absence of garden furniture
Any outdoor area will look empty or not finished if there is no garden furniture. How can you serve a dinner in the garden without a single chair or table? There is hardly anything more convincing that lounge chairs with cushions, a coffee table, and an umbrella to save from bright sunlight. Such small addition is considered as extra square footage especially if there is a stage under it.
3. Dusty and dirty space
Even the most luxurious furniture and exclusive accessories will look strange if they are placed in a dirty and dusty area. The presence of unclean places spoils the first impression about the whole home even if it is noticeable only outside. Is there any sense to lay soft cushions on the furniture if sitting on them you will see dirty and spotted windows or unswept stairways. It is very important to prepare good exterior photos without dirt and dust if you wish to order virtual staging services or all the efforts will be useless.
4. Clutter is not cleared
Sometimes it is better to have a bit empty area rather than covered with the abundance of clutter. Nobody wishes to buy a home and take away someone’s rubbish. Even if these things might be precious for current owners as they provoke moving memories, for new owners they will be considered rubbish. That is why it is important to declutter the outside space around the home to provide it with an elegant and careful look. In addition, a decluttered area is more suitable for virtually staged images too.
5. No flowers
Some images of homes or even yards of real houses seem a bit unnatural and dry. Why does it happen? Lack of bright spots and blossom create a gloomy and artificial effect. If you want to make the atmosphere of the yard and patio inviting, never forget to decorate them with flowers in blossom or some bushes of berries. Of course, it is impossible to do that in late fall or winter, but most homes with outdoor space are most often sold in summer and spring, so if you prepare your home for selling, add a hint of nature to more functional areas.
Any of these mistakes will discourage a potential buyer even if you order professional designer to stage your outdoor space. Despite the fact that they may seem insignificant, their role should not be underestimated in the successful home staging as such it may seem trifles can help you to sell property faster and for bigger money.
The rendering process is far from being instant. It takes time and designer attention to the smallest details. That is why it can last from several days to a couple of month for a designer to achieve an excellent look and make a project appealing to the target audience.
However, when a client comes to evaluate a ready-made project, he does not fully understand how it should like. Of course, it must be a beautiful picture that strikes your eye but it is not a guarantee of the best rendering quality. If you once need to opt for architectural rendering services and evaluating the final product, it is important to be aware of the features that add value to the picture. Look through some characteristics that must be considered by every designer to achieve the best rendering quality.
1. Geometric objects should not intersect or merge
One of the greatest mistakes made by renderers is showing objects placed further in full size. That means that items standing or hanging closer are partially hidden and that results in an absolutely unrealistic look. All the objects in the visuals should be subordinated to each other: ones that are located closer would always restrict access to ones placed in the background. In addition, there should not be any intersection or objects merged as the product will look amateurish.
2. All the objects should have a base they are attached to. No flying objects are allowed
The main goal of architectural rendering is to a achieve a highly realistic look. Where could you see floating chairs or flying chandeliers? These are rough rendering mistakes as all the objects must be placed naturally in the picture. Whether they are lying, standing, hanging or resting on other things, this space relation should be distinct and look realistic.
3. Every object on the visual must be present in real-life interior design as well
Why are visual renderings created? In most cases, they find their further real-life implementation so it is important to consider all the details and the possibility to fulfill them in the actual design. If you do not plan to add one or another feature from the rendering to your interior, it is advisable to change a visual and see if your decision is right.
4. The absence of black areas that lack lighting
One of the main characteristics that differ a well-rendered image from a low-quality one is lighting. It should not only show the time of the day but also be present in all possible reflections and shades. If one or another area on the rendering is dark, that is A huge drawback that requires correction.
5. A realistic look of all the materials, colors and objects
The other important feature of a high-quality rendered image is its realistic look. It is wonderful when there is a difficulty in distinguishing a rendered photo from a real one. No matter what materials, colors and objects you use, it is important to depict them considering every tiny detail. Whether it is some special texture or an exclusive furniture piece, but each of them should remind a perfect photo rather than a blurred painting of the child.
6. Accurate pattern transfer
Though it may seem that pattern is an unnecessary detail, a masterpiece usually consists of numerous details that make it valuable. Any pattern must be depicted with the consideration of the tiniest details for a visual to be of the best quality.
7. Expertise composition with a right camera position
It is natural that you will not take a photo of the messy room if you want to accentuate some furniture pieces. Every photographer should create a perfect composition as well as find a suitable position for a camera to take the most advantageous photos. The same is with renderers. Their task is to choose such an angle and create an ideal background to achieve their goal.
8. Decor must be properly sized and depicted
In comparison with patterns, tiny decor items should be avoided by designers to prevent the image from being cluttered and not appealing. A big number of decorations will create a feeling of a storage place, so it is better to add middle-sized decor and pay much attention to its premium depiction.
Architectural rendering has already taken its niche in many industries. Clients look forward to new renderings created according to their instructions, so each of them should analyze a final product efficiently to ensure its excellent quality. Hints mentioned above will be helpful in this responsible task, undoubtedly.
Virtual staging has become a reasonable solution for everyone who deals with the interior design, staging vacant homes or dealing with furniture and decor. Today there is no need to hire a photographer and take photos of an empty home, buy expensive furniture advised by a designer in his services, add unappealing listings etc. All these and many other problems can be solved using virtual staging services. It is rather cost-effective and offers flexibility as an image can be changed multiple times if you need. It is possible to combine different types of furniture, try several interiors in one room or help the potential buyers see the potential of the empty property. However, there are three more things you should know about virtual staging.
1. Not every virtual stager is really a virtual stager
A virtual stager is a person who is not only a graphic designer but also an interior designer with home staging or real estate experience. However, it is not easy to find such a qualified person, so many companies try to teach their employees to perform responsibilities of different specialists. That means that IT experts become newly-made interior designers and people of artistic professions learn to use professional software and different online tools. That is the reason to find professional companies where all experts create a powerful team to complete excellent virtual staging solutions rather than entrust this task to non-qualified freelancers.
2. High-quality photos play an important role
Though it may seem that a photo that requires rendering plays no role, it is a huge mistake. Only imagine that a photo has no composition and shows a room angle where you can see no floor but a bigger part of the ceiling. What kind of image will it be even if it is rendered by a professional? Inconsistency with sizes, the absence of ratio, the wrong angle will spoil any image and virtual staging will not able to save it. It is also impossible to add furniture to too zoomed photos or show the floor plan, so quality is of utmost importance.
What makes a photo quality one? There several features:
Focus on space and composition. It is necessary to give the idea of a floor plan instead of taking photos of a kitchen door or entrance, so a photo should show space;
The absence of unpredictable mistakes like taking a photo of yourself reflected in the mirror or your shadow. When doors are shut, people get no idea what is hidden behind them, while closed curtains or blinds decrease the amount of natural light;
Use of special equipment and techniques. A good camera with the wide angle lens and flash equipment are important for getting pictures of excellent quality;
Attention to details like sun angle or useless objects.
Of course, it is possible to stage any photo, but are you sure the result you expect will meet your requirements?
3. Virtual Staging is not meant for deceiving people
It is not surprising that many people wish to order virtual staging services to make a home look better than it really is. Staging can undoubtedly hide some drawbacks or even replace them but what will you say to a potential buyer when he does not see these changes during showings?
The main goal of virtual staging is to show the potential of empty properties without changing anything in their look and state.
There is always a desire to take advantage of staging and say that the house is furnished and looks exactly as it is displayed in the image. It is usually made to convince a customer to make a purchase quicker, but this deceit can have poor consequences. A realtor can be accused of lying and get negative reviews from the clients. That is why it is important to indicate that an image is virtually staged and its goal is to represent how it can improve in the hands of caring owners.
Virtual staging is an excellent alternative to home staging as it is not only cheaper and faster but also very flexible. If a buyer does not like one or another furniture piece bought especially for staging, your money was wasted. Virtual staging will never play such a trick with the customer as you can change it multiple times until you achieve a perfect look of the property and suggest this design to the future owners.
Almost every person who has at least once used Photoshop has seen that created or changed images are rendered at the final stage. Rendering is a process when data is taken in by a computer or software and processed to get an image or video. When you add changes to any image adjusting colors, textures, lighting and any other features you have to complete a number of commands including image rendering to get a final look. It is a time-consuming and painstaking process especially if to speak about creating visual effects in movies and video games. But today the technological progress has made all these processes almost instant and we can say about real-time rendering.
What is real-time rendering?
Real-time rendering is a rendering process that is happening at the moment of speaking and allows viewers to watch already generated videos or animations.
Every rendering process has to go through three main stages known as a visualization or rendering pipeline. They are:
It means that to create a model, render a 3D object, adjust lighting, change textures etc. all these stages should be completed. It may seem unbelievable but that really happens at the incredible speed.
Real-time rendering is not a new experience in the IT sphere. It has been used for years in the creation of video games so you can wonder why hasn’t it been taken advantage by other industries? The answer to this question is rather simple - it is both expensive and time-consuming process. In games, all the images, videos, animations were prepared and compiled in advance, but modern tools have taken real-time rendering to another level.
Today, it has been appreciated by many industries including design and real estate business. Modern designers can envision their creations in real time and accompany them with the abundance of physical effects to make them look more realistic.
Real-time rendering in design
Either designers or architects have come to the conclusion that real-time rendering offers a set of wonderful techniques quite recently. Now you can give any client a simple device and let him dive into a high-quality virtual tour without much effort. It will be more than just convincing for people who doubt to invest their money as well as customers who will be struck by the new experience.
The main reasons that served as obstacles on the way of real-time rendering to the design industry were both money issues and unawareness how to implement it in this sphere. And when the cost of the services becomes more reasonable with the appearance of rendering specialists and powerful software, many designers are afraid to use it. Some experts say that both designers and architects do not wish to refuse from well pre-planned presentations because of the fear that customers can spot their mistakes. A perfect controllable presentation will never show customers those misplacing and design errors that can be easily detected in the real-life experience.
However, the implementation of real-time rendering is very important for improving the design process. As soon as a designer creates his project, he should not immediately present it to the customer. It is much more reasonable to offer this project for discussion and determine what was made right and what mistakes were made in it. As a result, the designer will grow professionally and improve the quality of the projects provided.
Of course, such changes will take place only with time and the increasing number of modern professional software users, but still, the first steps in this sphere have been already made.
Real-time rendering software
The development of modern programs and tools allowed to expand the number of real-time rendering software. They have acquired a variety of new features that make a rendering process even simpler and of the better quality. Together with such leaders as CAD, SketchUp, Photoshop, VRay, Octane, Indigo and Rhino, many new examples have rocked the world of design.
For example, LumenRT has a powerful Dynamic Immersive Visualization Engine that helps to adapt videos to a variety of circumstances and add multiple effects. It makes all the rendering processes on the fly.
Another interesting app is RenderDigimania. You can opt for modeling and animating meshes in Maya or Max and then import them to the tool for animation rendering. It allows setting up lighting, arranging assets, and make other changes required. It was created for large production and animation studios so it is a highly powerful and effective application.
Video Copilot creators have offered another Element 3D plugin that allows adding 3D items to 2D composite. It is suitable for users who have no 3D modeling experience, while the second version of the plugin guarantees even better realism and shadows.
One of the latest and most productive trends in modern business is 3D product visualization. This advanced technology can be useful for different businesses including furniture design and manufacture, tourism, real estate business, clothes, accessories etc. It can optimize your expenses on marketing and boost performance without much effort. Have you got interested? Here are several hints how to develop your business taking advantage of 3D rendering.
1. Provide customers with an unusual product presentation
It is natural that people can learn about products and services you offer only if you present them to the potential customers. Get hundreds of amazed at first glance customers with an exclusive presentation of your product. For example, if you sell furniture pieces, with 3D rendering you can create:
Colorful and eye-catching hand-out 3D materials. These might be brochures, leaflets, stands and many other examples. Imagine surprised sights of your guests when they see a full-size 3D exhibition stand with the examples of your goods. In addition, the creation process is fast and cheap in comparison with tiring photo sessions;
3D Animation. 3D rendering allows showing a product in any background and presenting its potential in a variety of ways. Now customers should not rack their brain by imagining one or another solution, you will do that for them thanks to 3D modeling;
Virtual reality. Provide your potential customers with immersive experience. Let them see how any piece of furniture will adorn one or another room offering them a walk through them. 3D modeling will not only make a huge impact on your customers due to possibilities it offers but also show that your company follows the latest technological trends and deserves trust.
2. Make your advertising campaign affordable and influential
When you created a perfect product, it is time to promote it to masses using an effective advertising strategy. The most efficient way to present a product is to provide its images and videos that emphasize its benefits. They are more likely to be noticed by a larger number of target audience, but require much effort, time and money if made in a more traditional way - by making photographs or shooting videos.
3D product visualization can prevent you from this exhausting and costly experience providing even more opportunities. First of all, you will get visuals of the highest quality, be not restricted by the right of intellectual property and use them in any source of advertisement. Apart from magazines, television and the Internet, you can promote your products on social platforms or through the app. You will save money and get a better result with more opportunities.
3. Manufacture only pre-ordered products
Today, you do not need to produce dozens of the product examples that differ in color, size or some details and waste money for storage, shipment and dealers to get rid of the old collections. 3D modeling allows businesses to offer a wider range of products without spending money on their manufacture. Create models of goods different in colors, shapes, material and manufacture only those examples that have been purchased. 3D rendering also includes accurate measurements of every piece, so you will never be subjected to mistakes during production.
Such a wide range of products results in better seller-customer relationships and Make your business outstanding among the closest competitors.
4. Offer 3D product catalogs that are interactive and customizable
Most of the modern buyers got used to printed or online catalogs that display basic products characteristics (most often their front and back) as well as a standard color range. But a picture on the screen can have little in common with the item delivered. Customers refuse from buying such examples because of the unprofessional presentation. If you want to sell a furniture piece, you need to showcase it from all the sides and 3D modeling is perfect for that. You can not only rotate the item upside down analyzing its characteristics and functionality from different angles but even take a 360° tour to get a full picture of the item. In addition, you can customize the product right on the website until you find a perfect solution. As a result, companies get an excellent accuracy level, while clients get an innovative, funny experience and an ideal piece. The return rate will drop down significantly with 3D visualization.
5. Attract new investors
One of the best solutions how to make the business grow is an attraction of huge investments. As soon as you manage to persuade that return on the money is guaranteed, you will get a deal. How can you do that? Provide the investor with the only thing he trusts - accurate figures. 3D visualization allows testing product popularity in the real market conditions. You can offer customers to pre-order one or another item and see what pieces are worth investing money and sent to mass production. This data will be more than just convincing for investors and success of your business.
3D product visualization is a new but incredibly useful tool that can take any business to the new level. Take advantage of the modern technology and you will be surprised how the least effort of yours will help your company to flourish. You will not only increase profit but also attract more new clients, improve brand awareness and find investors. What else is necessary for your company to develop?
If you wish to sell a home quickly, it is of utmost importance to estimate it right. If you offer a competitive or average price, your chances to sell it fast grow enormously. Being aware of your home value you can also control your property taxes, insurance premiums or home refinancing. That is why learn several ways to estimate your property in a proper way and get all the possible advantages thanks to that.
Ways to estimate home value
There are many different approaches to estimating the market value of the property, but not all of them deserve your trust. In real estate market, professionals advise using three basic strategies of home evaluation including:
1. Comparing to recently sold property
This is one of the most popular home estimation strategies used in the real estate industry. It is most often used by real estate agents and appraisers.
To understand how much your home can be estimated at it is necessary to compare it with the homes that have been recently sold. There are several features to consider when choosing a property for comparison:
Location (it must be neighborhood or one district);
External characteristics like curb appeal, size, condition, yard facilities etc.
Internal characteristics like a number of floors, rooms, construction quality, heating system type, appliance condition etc.
Age of the property;
Supply and demand (how many homes are on sale versus the number of potential buyers searching for property in this area).
As soon as you make all the necessary notes about your home, start looking for homes with similar characteristics. It goes without saying that you will not find the same or very similar home but you will probably find a couple of examples with a close date of building and size. That will help you to determine an average price and move it up and down depending on the characteristics. Superior ones can contribute to the higher cost, while worse conditions are a reason to lower the cost. Sale price is easier to adjust if to create a comparative table.
Another important question where you can find comparable sales. According to the Department of Taxation and Finance, NY state, there are several sources:
Local assessor’s offices;
Real estate agents.
2. A real estate agent or appraiser’s home inspection
Your home can be estimated not only by you but also by professionals. For this purpose, you need to order property value estimation services provided by most of the real estate agencies and private appraisers. A specialist will come to your home and inspect all the details to make necessary notes. On the basis of this data, he will make a comparative analysis of the recently sold property (look at the point number 1) and offer you an average price.
3. Tools for home estimating
One more popular modern approach to determining the property value is a use of special tools created for this purpose. Most of the work in a similar way. You need to enter a postcode and other essential information about the home, including its address, type, age, tenure, and the number of rooms.
If you wish to get a more precise result, you can also complete a questionnaire about other property features to make evaluation more accurate. There is always a national margin of error for home value as the results depend on the number of property on sale and their condition.
Online tools usually analyze data available to the public. These are usually public records and many listing services. The choice of data also influences the accuracy of results, so the choice of the tool is also important.
The most popular tools are Zillow, a pioneer in this sphere, RedFin, Pricing Scout tool from Forsalebyowner.com, Chase, Bank of America, Surefield and others.
Property value is a very important characteristic that must be known to every homeowner. Whether you are going to sell the property or moving, it is important to know how much this home is estimated at. You will learn a correct marketing price and understand if any improvements are required to increase its value. This knowledge is necessary for both buying and selling, investing or being interested in, so choose an appropriate home value estimation way and you will be always armed with important data.
Virtual 3D tours have struck the real estate market quite recently. They have been used for about 3 years only and firstly were created only for luxury property to impress the potential and wealthy buyers. It is not a secret that rich people can afford going to different corners of the world to see the property they wish to buy, but the appearance of 3D virtual tours has simplified this procedure as you can see a home on sale without leaving your home, real estate agency office or country. Moreover, the first 3D tours required new technological devices and software and were rather expensive so ordinary sellers could not afford it. However, when real estate agents have appreciated the benefits 3D tours bring, a demand for this service was growing and more and more companies began to offer similar services. That allowed to make the price lower and spread the service to the property with the average cost.
Nowadays, there are many arguments on the point if 3D tours can be called the future of the real estate market as there are supporting evidence of both its pros and cons, but it seems that realtors are not ready to refuse from showing homes on distance due to a number of unsurpassed benefits tours provide.
Real Estate 3D Tour Video (Sample) - YouTube
Reasons to consider 3D virtual tours the future of real estate business
The goal of every business is to improve customer experience to get the most of the profit. Real Estate business is not an exception. Every realtor wishes to sell a home as fast and expensively as possible so he or she will undertake any marketing approach to achieve this goal.
3D tours provide realtors with such an opportunity as well as prevent sellers from having many other troubled. There are several reasons to opt for 3D virtual tours:
They save a lot of time of sellers, real estate agents and buyers;
Sellers avoid regular newcomers who find a lot of so-called bugs to lower the initial price;
Property owners do not need to prepare apartments for every new buyer who desires to have a look at it;
A 3D tour around the property can be viewed anywhere and from every device;
It can substitute a customary property display fully;
Tours are a powerful marketing strategy that increases the number of potential buyers so a home is sold faster and for the price set originally;
They can drive traffic to the original website by social media sharing and adding to the listings;
A 3D tour is a perfect substitution to the going out-of-date photography.
3D real estate tours can be compared with television that has significantly decreased the number of radio listeners as well as mobile phones that have almost substituted cable ones. It is future of the real estate industry that is only gaining pace and soon will flourish in most of the modern countries.
How can 3D tours change in future?
Of course, it may seem that nothing can substitute 3D virtual tours as what can be added to the feeling of the complete immersion into space? However, there is still some space to develop for these tours as well.
When we watch TV, a culinary show, for example, there is always a desire to touch the dish, feel its mouth-watering smell. Unfortunately, a video does not offer that experience and the same situation is with 3D tours. A viewer can not touch the wall to feel the pattern of the wallpapers, understand if there is any smell of old furniture or animals etc.
According to the photographers, 3D cameras can wrap objects as well as ordinary cameras and there are limitations with natural and additional light as you can not use the last ones in dark interiors. That means that dark rooms remain gloomy and in addition, there can be some changes in the video due to differences in temperature in different rooms. Such it may seem non-significant drawbacks of 3D tours might need some improvement and it is likely that these changes will soon happen.
One more improvement that will concern 3D virtual tours in future is an opportunity to change some interior items at the moment of watching the tour. Today, you will not impress anyone with staged photos, but soon people might get an opportunity to try one or another piece of furniture in the home the tour around of which they take.
Job perspectives provided by 3D real estate tours
The appearance of 3D real estate tours and their increasing popularity has opened one more important perspective: thousands of architects, designers, photographers have got a new direction to develop and improve their skills as well as earn money. A new marketing strategy of using virtual reality in real estate business has provided many people with a possibility to show their talent and get a salary for that.
Matterport Pro 3D Camera: Scanning on Site for 3D Real Estate - YouTube
Modern companies do not wish to lose a new direction of getting profit and create new departments that deal with 3D tours not only in real estate but also in hotel and restaurant, tourism business and many other ones. Consequently, many people get jobs and provide customers with an absolutely new experience.
Naturally, these are not all the updates that might take place in future. Technology does not stand in one place and something that seems impossible today will more likely happen in a couple of months or years. The only conclusion that can be made today is that the probability that 3D virtual tours will replace customary for real estate photographs is very high so this innovation should not be underestimated by those real estate agencies that have not tried it yet. It is time to start, undoubtedly!