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by Robert Clough



During the 2017-2018 year, 84% of advertisers claimed they received success with PPC marketing. If your organization is debating about your next advertising strategy, investing in PPC marketing is a smart move.

PPC, or pay-per-click, uses a combination of search terms and visual ads to promote your brand. You only pay when someone clicks on your ad.

If you're researching different PPC markets, you probably came across Google AdWords and AdSense. These are both Google advertising products but execute a different advertising strategy. But what's the difference?

Read this AdWords vs AdSense guide and know which platform you should use.

AdWords vs AdSense: The Definitions

Before we go into the individual differences, let's define each advertising platform to get a better idea of the strategies each one utilizes.

AdWords

AdWords is an advertising platform that utilizes Google's unique interface to gain more clients.

AdWords offers two approaches to this: investing your brand in Google's search network and/or through Google's display network on different websites.

Here's a breakdown of each. When you search terms in Google, at the top of the results, you'll see results with "ad" next to the name.

Those websites are at the top of the results because advertisers bid on the keyword you typed. You only pay when someone clicks on your website.

You can also increase brand awareness with display ads. Google will place your visual ads on different websites. Like the keyword strategy, you bid on your visual ads and only pay when someone clicks on your ad.

Both strategies have their advantages and disadvantages, but it's recommended brands utilize both strategies to reach a wider market and retarget their existing customers.

AdSense

Google AdSense is the opposite -- AdSense helps you make money from your website. AdSense is a platform that optimizes your website for ads. Remember when we discussed display ads from AdWords?

The reason your ads appear on websites is that those websites utilize AdSense.

But random ads won't appear on your website. Google tries to match your website with the right ads based on your website content.

Google's bots will crawl your website, picking up on search terms. From here, Google will match your website with ads based on your niche and relevant search terms.

AdSense is most popular with blogs, news websites, online magazines, and any website where popular websites use content as their primary purpose, as opposed to paid products.

Which Should You Use?

The main reason you should use AdWords is if you're advertising a product or service and you should use AdSense if you're a blogger or content creator and want to generate advertising revenue.

But these differences are vague. If you believe you can benefit from both but still want to know about the differences, continue reading where we highlight specific differences.

Flexibility

AdWords advertisers have the most flexibility. They design their ads, choose their search terms, and bid on the ads they choose. AdWords advertisers can use a combination of templates, fonts, and even their logo to convey their brand.

AdSense website has some flexibility. But not as much as AdWords advertisers.

For example, they can't change an ad displayed on their website. If they utilize specific search terms for their content, they can't remove the ads that also utilize their same search terms.

This doesn't mean AdSense advertisers don't have any say in ads. They can choose which ad medium they prefer on their website; for example, they can opt for text and image ads over video and flash ads.

Setting Up an Account

If you have a Google account, you can create an AdWords or AdSense account. However, AdWords is a bit easier.

To sign up, you just enter your Google details and set your currency preferences. From here, you can start bidding.

AdSense is a little stricter. That's because Google needs to see you have an updated website that receives lots of traffic. Advertisers are paying for their ads and Google needs to ensure they're getting their money's worth.

Here's what you need to qualify for an AdSense account:

  • Website URL
  • Name
  • Phone number
  • Address
  • Business type

In addition, AdSense will also ask you questions such as your language.

  • AdSense also has strict rules you need to follow. This includes:
  • No pornographic content (or optimizing ads that feature pornographic content)
  • Don't include any content promoting to the ads or telling readers to click on them
  • Not clicking on the ads yourself to receive more revenue
  • Certifying you're an adult (you must be 18 or older)
  • You can't have multiple AdSense accounts
  • You have to use the name that matches your bank account

Before you can start displaying ads on your website, you should read the rules carefully and agree to all terms and conditions Google requires.

Click Options and Revenue

AdWords have another advantage -- they can choose their click options.

They can choose either a cost-per-click model (meaning you only pay when someone clicks your ad) or a cost-per-impression platform, which is when you only pay if a web page receives a specific number of website visitors.

The latter is commonly called "cost-per-thousand" because most advertisers pay when a web page receives a thousand visitors.

However, AdSense websites have no say in how they're paid. It all depends on the advertising preferences the advertisers selected.

Content creators either get paid if they receive a thousand or more website visitors or if their readers click the ads.

Ad Limits

AdSense websites do have an edge over AdWords advertisers -- they can choose ad limits. This depends on which ads are displayed on their website, the limit of ad content, and a specific number of ads displayed on their website.

Google reduces a single web page to three link ads, three content ads, and two search boxes.

Websites can also choose the ad medium and which ones they want to utilize more -- for example, a website can choose more content ads rather than text link ads.

AdWords advertisers also have another drawback -- they can only display one type of ad per webpage and search result.

Payments

AdWords advertisers have more flexibility in payment. They bid a specific amount and can bid as little or as much as they want. This helps them control their advertising budget better.

Unfortunately, AdSense websites don't have this option. They earn what they earn.

The best way to ensure websites make money off of AdSense is if they focus on creating quality content that generates high traffic and engaged viewers.

SEO

SEO, or search engine optimization, encompasses different strategies to boost your search results organically. In other words, you don't pay for SEO. You use Google's algorithms to optimize your website for search results.

Even though SEO is organic and PPC is inorganic, both use similar strategies.

Keywords are a great example. Advertisers optimize web pages for SEO so they can boost organic search results. They may even use those terms toward a PPC campaign in order to boost a landing page.

If you own a website that utilizes AdSense, SEO strategies are integral.

That's because boosting organic traffic will help you perform better in Google searches, bringing even more traffic to your website. You'll also represent yourself as an influencer, opening the door to backlinks directed to your website.

All of these strategies mean even more traffic, which opens up the doors to a revenue increase.

Have you tried optimizing your website for SEO but aren't receiving the benefits or traffic increase? You may need an SEO expert to help drive more traffic to your website.

Misconceptions About Both

While Adwords and AdSense offer many benefits to both businesses and publishers, there are many misconceptions about both. Here are some examples.

Adwords Misconceptions

Here are some common misconceptions about AdWords:

  • AdWords isn't free. You don't pay to display your ads and search terms, but you pay if your advertising efforts are successful.
  • Your ads don't show up on your own website
AdSense Misconceptions

Like AdWords, publishers have some misconceptions about AdSense. Here are a few to know.

  • Unlike Adwords, AdSense doesn't cost you money. It's designed to make you money and increase sales for advertisers and businesses.
  • AdSense isn't spammy. Google allows publishers to control what ads are displayed on their website, which ads are displayed, and how many ads are on a single web page.
  • But publishers should take efforts to avoid too many ads and ensure the ads on their website are targeted to their audience.
Need More Information About AdWords and AdSense?

Understanding AdWords vs AdSense is difficult for a beginner. Here's an easy way to look at it -- AdWords is for businesses who want more sales and AdSense is for publishers who want to generate revenue from their content.

There are smaller differences between the two that will help both advertisers and publishers. As you use either strategy, you will learn more tactics to boost success.

Still confused? We have an AdWords section and an AdSense section. Visit either one to improve your strategy.

Be sure and visit our small business news site.

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by Robert Clough



Believe it or not, there are more than 28.8 million small businesses up and running in the United States. And each company, no matter what industry they're in, has a shared goal: to grow their business.

It's easier said than done, though. And when you're juggling operating costs, managerial tasks, and administrative procedures, finding time to implement growth tactics is tough.

But there are a few simple business hacks you can use to grow your company without putting a strain on your already busy schedule. Here are a few of the top hacks every business should use.

1. Make Use of Social Media

You know that having a good website is one of the most important things you can do for your business. But did you know that having an active social media presence is just as vital for your success?

The average person spends more than 11 hours a day interacting with different forms of media with most of that time spent online. And it should come as no surprise that most people rely on social media networks like Facebook, Twitter, and Instagram for information.

Through those networks, people pass on recommendations, share experiences with companies, and post reviews. And if you don't have an active social media presence, you're missing out on a lot of potential traffic.

Start building up your social media accounts. Encourage customers and clients to share their reviews of your services online, and take the time to engage with others when they post about your company.

Showing that you're responsive is a great way to set your business apart from the competition.

2. Get Customer Feedback

As soon as you have your first customer, you have someone who is capable of reviewing your services or products. Use their reviews to your advantage.

Ask your customers what they like, what you can do better, and what they wish was completely different. Use their feedback to improve your company and your services.

You'll get first-hand insight into what your clients really want and also show them that you're interested in better meeting their needs. This can go a long way towards encouraging your clients to use your business again.

After all, if you care enough to get their feedback, you care enough to do a great job time and time again. The more your customers trust you, the more likely they are to recommend your services to others.

3. Stop Focusing on Perfection

It's easy to get caught up in making things perfect. But have you considered that your perfectionism might hinder your company's growth?

Sometimes, you have to compromise. Do your best, but don't hold off on releasing a product or service until it's completely flawless.

You'll always find something that needs improvement. And if you wait until things are completely perfect, you'll be waiting for years.

4. Network, Network, Network

Networking may not be a priority for many business owners, but it's one of the best ways to grow your company without investing money upfront. In fact, all it takes is a bit of time.

Get involved in your local chamber of commerce, volunteer for local charities and organizations, and get your name out there.

The more you network by helping others in the community, the better. When people need a company that offers your services, they'll remember your name first.

5. Create a Good Long-Term Marketing Strategy

Organic results are always better than relying on paid ads alone. Create a good marketing strategy that will help your business grow in the long-term.

This means building a responsive website with optimized content on each page. You'll also want to offer content your customers and clients will find interesting and useful.

The best place to start is by thinking about the types of questions your clients ask. Use these questions as topics to address on social media, through instructional videos, or informative blog posts.

And always make sure to design your content to reach your target customers. Start researching more about search engine optimization and implement strategies to make your site stand out from the competition.

6. Promote from Within

Hiring new employees is expensive and time-consuming. Not only do you have to add them to your company's payroll, but you also have to get them trained in your processes.

Worse, it can cause some feelings of resentment with your current team.

Whenever possible, try to promote your existing team members before opening the search to external candidates. Internal promotions create more satisfied team members who will be more loyal to your company and more determined to do a great job.

The same concept holds true to expanding your service offerings and departments. Hire from your existing team members and you'll decrease frustrations and overhead expenses.

Remember, your current team knows what your company stands for. They'll help you maintain your values while encouraging new growth as soon as they move to a new department.

7. Ask for Help

Your employees are your greatest asset. Use that to your advantage.

If you're struggling to make improvements or increase sales, ask for their advice. Your team sees different sides of the business than you do. And they'll likely know more of what your customers are actively looking for.

Just remember to take action once you get their advice. Remember, they're recommending things for a reason. And it might just save you money and simplify your business in the process.

Try These Small Business Hacks Now

These are just a few of the top small business hacks to help you grow your company quickly and sustainably. But every company is different.

This means you may need to tweak these hacks to get them to work for you. Use your imagination and be patient. Good things will happen, but it might take a bit longer than you thought. Remember, slow growth is still growth.  

Want more small business advice? Check out our recent posts!

Be sure and visit our small business news site.

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by Robert Clough



4.4 billion people are active internet users.

Numbers like that go to show how essential digital marketing strategies are in this day and age. Getting the visibility you need in the web hosting game can be a challenge, but it's not impossible. By utilizing tried and true marketing strategies you'll be able to stand out from the crowd.

Here's a primer on digital marketing strategy: what it is and 7 strategies you should employ today.

What Is a Digital Marketing Strategy?

A digital marketing strategy is a plan of action that helps you achieve marketing goals through online channels. Some examples of online channels include:

  • Social media
  • Websites
  • Email campaigns

Any marketing you do online should be backed by a solid strategy. A marketing strategy helps you set goals, stay focused, and measure your results. Digitally this might mean setting conversion goals and employing the use of analytics.

However you approach your online marketing strategy, there are some tried and true methods that work. Here are 7 of them.

1. SEO

SEO stands for Search Engine Optimization. It's the practice of improving your organic search engine rank through various techniques, including:

  • Content marketing
  • On-page optimization
  • Link building
  • Keyword research

The end goal, of course, is to rank highly for certain search terms. A page one rank is one of the most effective ways to drive traffic to your website - traffic that can then turn into conversions.

2. PPC

PPC stands for Pay Per Click. It's a model of digital marketing in which you set up online ads and then pay a fee each time one of your ads is clicked.

Search engine advertising is one of the most effective forms of PPC. It lets you bid for ad placement in a search engine's sponsored links. These links will then show up whenever someone searches for specific keywords related to your business or services.

PPC and SEO tend to go hand in hand because both are forms for search engine marketing. The difference is SEO tries to rank your business organically while PPC campaigns aim to circumvent the need for an organic ranking with a sponsored link.

3. Content Marketing

Content marketing is the practice of creating digital content in order to market your business. Some examples of digital content include:

  • Blog posts
  • eBooks
  • Infographics
  • Videos
  • Podcasts
  • Email campaigns

Content marketing is associated heavily with SEO but it's also a digital marketing strategy unto itself. Good content marketing doesn't just allow you to target specific keywords, it also builds your brand authority and draws prospects to your website.

4. Social Media Marketing

Social media marketing is the practice of using social media channels to market to your target audience. This can include practices like:

  • Posting regular content
  • Engaging with your target audience
  • Signal boosting content marketing efforts
  • Running social media campaigns

2.46 billion people use social media. Numbers like that make a social media strategy an essential weapon in your marketing arsenal.

Social media marketing doesn't just connect you with prospects, it also allows you to maintain existing customer relationships. Something as simple as responding to customer complaints through social media can help build your brand reputation and cultivate repeat buyers.

Social media is also a great way to engage in remarketing practices. Targeting users who left your site without converting is an established marketing strategy and one you should make use of. Social media marketing facilitates this by allowing you to target those specific users - you can then serve them tailored advertisements encouraging them to finalize their purchases.

5. Email Marketing

If you've ever signed up to an email list then you've got a taste of what email marketing is capable of. At its core, email marketing is the practice of building and sending email campaigns. 

Email campaigns can serve many functions. You might blanket send notifications of new services or upcoming sales. They're also a great way to remarket to customers that may have dropped out of your sales funnel. 

Whatever approach you take to email marketing, you have to ensure you're abiding by spam laws and other regulations regarding the collection and use of personal data. Misusing emails or personal data comes with some hefty fines and can even result in your campaigns being blacklisted.

6. Influencer Marketing

Influencer marketing is a form of marketing that focuses on influential people in a given market. You essentially identify individuals who have influence over potential customers and orient marketing efforts around those influencers.

Influencer marketing has a slew of upsides. You're able to broaden your marketing reach by leveraging an established following. You also build your brand authority by association with given influencers. 

Because influencer marketing is built on the power of word-of-mouth, you're also establishing trust in your brand and services.

Think of influencer marketing as the marketing equivalent of white-label services like these selections. You're partnering with an established brand to better position your own standing in the industry. 

7. Local Marketing

Local marketing is a marketing strategy that involves targeting hyper-local users. It's anything you do online to promote a physical business that makes face-to-face contact with their customers.

Local marketing makes heavy use of local SEO practices. A local SEO strategy ensures your business ranks well when local search terms are employed. Local marketing then takes the reigns to ensure the business information being served is optimized, accurate, and consistent.

A good local marketing strategy establishes your business as an authority in your local area. It also builds brand recognition and trust through local channels.

Use These Digital Marketing Strategies

We live in a digital world so employing digital marketing strategies is one of the best ways to ensure your hosting business is successful. Now you know the ins and outs of digital marketing: what it is and what strategies can help your business stand out from the crowd.

Looking to delve into SEO? Here are some hacks for beginners to help you get started with SEO today. 

Be sure and visit our small business news site.

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by Robert Clough



Bogged down by dense SEO guides and high-level tips from experts? Never fear! Here's a simple explanation of SEO and how to get started.

In this post, you'll get some quick tips and easy-to-understand advice that will reveal:

  • What SEO is
  • Why you need SEO for your website
  • Quick SEO tips for beginners

...so that you can get started with SEO fast! Keep reading to learn more. 

Why SEO?

In order to understand why you need SEO, you probably should first learn exactly what SEO is. 

SEO stands for Search Engine Optimization and, put plainly, it helps to organically place your website at a higher ranking in search engines. The higher your website ranks when people do a keyword search in Google, for example, the more likely it is that people will actually visit your page. 

And you definitely want people to visit your site, right? Of course! 

According to InternetLiveStats, over 3.5 billion internet searches occur each day. So if you're not ranking high, you're missing out on a major opportunity for website traffic. 

What's more, the higher your page ranks in Search Engine Results Pages (SERPs), the more clicks your site will get. 

But how do you rank high in search engines? Here's an introduction to SEO...

SEO Step-by-Step: Learn SEO Fast!

Here are four simple SEO tips to get your website in good shape:

  1. Make sure your site is visible. In order to make sure that search engines are able to find your website, you're first going to want to make sure that your site is visible to them.

    For example, if your site is on WordPress, check the back end of your settings to make sure that you've unchecked the box that discourages search engines from indexing your site. 

  2. Make the URL of each subpage SEO-friendly. Many website owners forget that their pages' URLs default to a strange sequence of numbers, symbols and letters. 

    Instead, make each URL keyword-rich. 

    For example, change the text in the URL from something like, "http://www.mypage.com/subhead/xyz" to "http://www.mypage.com/SEO-tips-for-beginners".

  3. Create quality content. Google has little worker bees (or bots) that scour the web for the best content. They then rank the content for quality.

    You guessed it. The top quality content gets bumped to the top of Google's search results.

    In order to make sure that your website's content is up-to-par, you'll want to not only make sure that your site has some good stuff, but also a lot of it (posted regularly).

    Make sure your site is trustworthy. If Google detects malware or other security issues, your site could be bumped down to the bottom of the ranking pile. 

  4. Use keywords. Keywords are the heart of SEO. They are the common words and phrases that people enter into search engines. 

    Part of your website's content strategy should be keyword research. Make a list of the words and phrases related to each page's content that your audience may be searching for. 

    Each page should contain a primary keyword, and also a short list of secondary keywords. 

    Use these keywords not only in the body of the copy on each page, but also the page title and subheaders, meta description and meta tags, and in the URL (as mentioned above).
SEO Resources and Tools 

Go the extra mile and use one of these handy SEO resources to make sure that your SEO game is on par with other sites:

  • SEMrush can analyze your site and make sure that it's SEO optimized. It can research keywords. It can also help you stay organized with day-to-day tasks related to your digital marketing strategy. 

  • Google AdWords has a built-in keyword search tool that not only will help you find the best keywords to reach your target audience, but also show you if those words are being used by too many competitor sites. 

  • Yoast is the #1 WordPress SEO plug-in that is very easy for beginners (if, of course, you're using WordPress). It promises to attract more visitors to your site from popular search engines and social media. Bonus: It has a FREE version!
Keep Learning

There's a lot more to know if you want to deep-dive into the SEO waters, but the tips outlined above should get you started with SEO fast so that your site can begin ranking higher in searches. 

Once you've learned more about SEO and implemented it into your website strategy, check out our roundup of Search Engine Marketing (SEM) news articles for ways to improve your search engine ranking even more. 

Be sure and visit our small business news site.

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by Robert Clough



There are more than 47,000 law firms currently operating in the US and 1.1 million licensed attorneys. This makes winning clients seem like a daunting task. However, with the right law firm marketing strategies, you can cut out the competition. When done right, you'll have dozens of clients knocking at your door.

Effective SEO on your website and correct use of social media platforms like LinkedIn can take your business to the next level. To learn about three of the most important law firm marketing strategies, read on.

SEO - Essential for Law Firm Marketing Strategies

The internet is awash with opportunities to win business if you set yourself up correctly to receive it. This is why SEO - Search Engine Optimization - is now considered essential in virtually every industry.

SEO is the act of improving your online presence to improve your rankings on Google searches. This can be done in a number of ways, but the most effective ways of doing this for attorneys would be concentrating the keywords on their websites and blogging.

The good news is that if you can optimize your website, you will rise rapidly on the Google rankings. Furthermore, you will create a professional interface that will hold you in good stead in the process.

The days of having a bare-bones website with barely any information beyond contact details are long gone. Use your SEO to position yourself as a thought-leader within your field.

Choose your law niche as your primary keyword and then use this in blog posts and throughout the website to rise on the Google rankings. There are many fantastic online SEO tools and attorney marketing agencies who are able to help you build the profile of your business these days.

For these reasons, law firm marketing strategies should never be without a comprehensive SEO plan.

LinkedIn - A CEO's Social Media Platform of Choice

Although it is often overlooked, LinkedIn is pretty much the Facebook for business. This social media network for professionals is a fantastic asset to use for online marketing for law firms.

If your firm is concentrated on corporate clients, then LinkedIn is a must-have marketing function. 45% percent of LinkedIn users are senior managers. This means it is the place to go to get noticed by decision makers.

Creating a good corporate company profile is straightforward. You can provide some background to potential clients to the field of law that you specialize in.

LinkedIn also provides a great opportunity to position your firm as a thought leader through LinkedIn Pulse. This blogging platform is fantastic for law firm marketing, as it sits on your company profile and shows potential clients what your team is capable of.

The good news is that a high-quality LinkedIn presence with good engagement with your employees will benefit your SEO performance as well.

Facebook Marketing - Targeted and Effective

Facebook is the biggest social media platform in the world. Although it is not targeted specifically at professionals like LinkedIn, it still offers many opportunities for law firm marketing.

Facebook has a whole host of tools meaning that you are able to target very specific user groups with advertising for your business.

Though this may not be ideal for getting corporate clients, you could certainly promote your services to individual clients who may be looking to make a claim, for a personal injury, for example.

For these reasons, Facebook should not be underestimated as a potential asset for law firm marketing strategies.

Bring in the Clients with Marketing

At the end of the day, each law firm is different. This means that potential clients may be more or less susceptible to different law firm marketing strategies.

Despite this, the three marketing tools listed above are a sure way to win business. Potential clients can be reached effectively and in large numbers on LinkedIn and Facebook, and will come directly to your website if your SEO is up to par.

Hope you've enjoyed this article. Please keep an eye out for more interesting content on our blog page.

Be sure and visit our small business news site.

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by Robert Clough



Are you overpaying for your online advertising? 

If your average cost per click is high, there are ways to minimize your Google advertising cost.

If you don't work on optimizing your cost per click (CPC) on Google, you could waste thousands of dollars you could have used to invest elsewhere or gain more exposure.

Stick with us, we're about to show you how to pay as little as possible for your ads on Google.

Minimizing Google Advertising Cost

Cost per click can vary greatly depending on the ad, your campaign, and more. Who you are bidding against is a major part of how much you'll spend. 

You can find out more about SEO, PPC and other marketing strategies to get a better understanding before you start bidding.

1. Focus on More Than Your Main Keyword

If you only focus on a main keyword, your CPC is going to be pretty high.

Focusing on a keyword with only one or two words puts you up against the most competitors. When you add what are called long tail keywords, you're going to pay less to get in front of the right people.

Another bonus for long tail keywords is that you can see exactly what the user intent is when they're searching. Do they want to buy or are they just looking for more information?

When you know what the user intent is for a search term, you'll be able to create a more relevant page that will better serve visitors to your website.

2. Bid on Low-Competition Keywords

This tip flows nicely from tip number one.

You don't have to bid on any high-competition keywords to win with your ad strategy. Instead, focus on bidding on a lot of low-competition keywords.

Low-competition keywords will allow you to stay within your budget but still get the attention your business needs.

3. Use Geo-Targeting

Geo-targeting is when you focus on a specific area when setting up your campaign. If you are a local business, it makes sense that you would target your city and surrounding cities.

Even national companies can target various geographical areas where people are more likely to buy your product or services.  

While geo-targeting might not get instant results that bring down your CPC, it will help in the long run as your click-through rate (CTR) goes up. The higher your CTR is, the better your quality score will be. This ultimately leads to a lower CPC.

4. High Quality Score

Google rewards companies that offer a good experience for their customers. The way they figure out who gets the rewards is by giving elements of your campaign quality scores.

The better your quality score is, the better your CPC is going to be. It also determines where your ads will be positioned.

To get a higher quality score, you need to make sure your page, your ad, and your keywords are all highly relevant. If any of these things are out of line, you're not going to have the highest quality score possible.

5. Theme Your Ad Groups

While theming your ad groups can take a lot of time, it is going to make a big impact on your wallet.

Creating ad groups that are very relevant is going to help you get the high quality score we were talking about above.

You might create a theme for each specific product you sell. You may also create ad groups for specific topics that your blog covers if you want to increase traffic to your website.

If you see one group that is doing better than the others you may choose to stop running the low performing group.

6. Schedule Your Ads

Do you run your ads 24/7? If your ads are running when your ideal audience is sleeping, you could be losing out on serious money.

Think of running ads 24/7 as leaving the water faucet on when you're not using it.

Look at your analytics and see when you get the best response to your ads. You might be surprised with what you find. Don't assume that you know when you would get the best response.

Make sure you base your ad scheduling on actual data instead of guesswork.

Scheduling your ads when you're likely to get a response will not only cut down on ad spend, it will also allow you to know when to expect leads to contact you.

7. Negative Keywords Are Your Friend

Don't overlook the negative keyword section. This section allows you to keep your ads from being triggered by irrelevant queries.

If your ads are showing when people aren't even searching for what you're offering, your CTR is going to show up lower than it really is.

You want to make your negative keyword list as big as you can to keep out as many irrelevant search queries as possible.

The higher CTR helps with the all-important quality score. Setting up your campaigns correctly will help get more of the right people to click and also stop your ads from showing to the wrong audience.

Get in the Know With Our Guides

We understand that search engine marketing can be confusing, especially when you're a beginner. Don't worry, we have all of the information that you need to get started and become a professional.

Learning about Google advertising cost is important, but there is so much more to learn. We're here to help you keep up with the latest news and hottest tips. Visit our search engine news section today.

Be sure and visit our small business news site.

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by Robert Clough



By 2021, 82% of consumer internet traffic will be video. Will your business have enough video marketing to keep up?

If you aren't sure if video marketing is worth it, think about this. Using video grows revenue 49% faster than when a marketing strategy doesn't include video.

Who would want to pass up a boost in revenue? We know you don't. 

Read on to learn how to combine your video strategy into your existing marketing articles. 

Figure out the Kinds of Videos You Need 

There are many types of video content marketing. And all are useful when you show them to your audience at the right time.

Brand building videos include stories, testimonials and humorous videos that get the word about who you are and what you do.

Educational videos include how-to videos, product demos and so on.

The third type of videos is best for your audience that is near conversion. You can show them promotional videos that feature discounts or specials. Videos that highlight your awards and other validations work well here. 

You can also share product demos at this stage.

Where is Your Audience?

Next, you need to figure out what platforms your audience is spending most of their time on. Sure, it's nice to go viral on YouTube. But it's best if you can meet your audience where they are. 

If you can find out where they engage with content and where they spend their time, you will have a good chance of engaging them with your video strategy.

It's important to research where your audience is before you post a single video. That way you can make sure that you set your video up for success in a place where more users are likely to watch it.

Repurpose Your Marketing Articles 

Chances are, you've invested time and money into the content you already have. Doesn't matter if it's written content, you can use that as part of your video content marketing.

Create a video for each of your published articles. Make sure the videos are short and sweet and to the point.

Then, use an online video editor to add still images of your video to your published articles. Also, embed your video links to those articles.

You've just increased your return on investment for all your previous content. 

Include CTAs in All Your Videos

What's the point of your video marketing? Oh yes, to propel your audience to a specific action. 

Always include a call to action (CTA) in every one of your videos.

You can make an overlay that sits on your video for the duration of your video. Or that pops up within the first 20 seconds. Remember, a call to action doesn't have to come at the end.

Test and Test Again

Once you've mastered making a few videos, you need to evaluate what's working and what you can improve.

A/B testing new videos and monitoring the performance of your videos is crucial.

Just because your first videos did well doesn't mean they all will. And there's always room to make improvements. 

Final Thoughts

Thanks for reading! We hope this guide will help you take your marketing articles and convert them into successful video content marketing. 

Before you go, check out this brief guide to different types of marketing strategies. That way you can be sure you are targetting all areas to boost your business. 

Be sure and visit our small business news site.

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by Robert Clough



Born in the years between 1981 and 1996, millennials are estimated at 73 million members strong.

Since millennials are also the heaviest users of social media, it makes sense to market to them there. Easier said than done, right?

We have your back. Keep reading for five social media business hacks to get you started in the right direction.

1. Join the Party: Reach Millennials Where They're At

One of the fundamental rules of marketing is to figure out where your ideal customer hangs out and put your product or service in front of them. Use this same principle in social media marketing. Social media for business isn't complicated once you know how to approach it.

Facebook is well-known and tons of people from all age groups use it, including millennials. But, there's a much broader world to social media than Facebook alone. Millennials aren't afraid to venture out into new and lesser-known social media platforms.

Besides Facebook, some of the places you will find them exercising their social skills are:

  • YouTube
  • Instagram
  • Twitter
  • Snapchat
  • Pinterest
  • WhatsApp

Don't be afraid to test and see which ones fit your brand best.

2. Speak Their Language

When it comes to marketing to millennials, you'll get better results by speaking their language. They are tired of brands talking at them instead of relating to them.

One of the best ways to get your message across is with storytelling. Storytelling creates an emotional connection with your audience and is more personable than outright promotion. The story draws them in.

This doesn't mean you must create an elaborate story either. Tell your start-up story or weave interesting bits about your people into your social media messages.

Another thing that younger consumers appreciate is images, and lots of them. Images are an effective way of getting attention and sharing a concept fast. Mix it up and have fun.

3. The Leader of the Pack: The Influencer

An influencer is a person on social media with a massive following. Their followers value the content they put out and often connect emotionally with them. The influencer is word of mouth marketing on steroids.

When you find one that you feel represents your company style and beliefs, build a relationship with them. Get them to authentically review and share your products or services.

Use caution here; avoid forced and "salesy" reviews at all costs. Millennials see this kind of thing as trickery since they value authenticity and honesty.

4. Content Is Still King

Publishing valuable content on a consistent basis is still as important as ever. Make sure and segment your content for each social media platform.

Once your content is out there, engage with your audience; comment, like their posts, and follow them. Social media isn't a one-direction marketing channel. Its purpose is to build relationships and an audience that cares about what you have to say.

5. A Mobile Generation

Millennials lead the mobile market as the most engaged and savvy device users. In fact, 92% of millennials own a smartphone. If you want to reach them effectively, make sure everything you put out is mobile friendly.

Social Business Hacks: What's the Bottom Line?

These social media marketing business hacks will help to grow your brand and, at the same time, meet the needs of the modern-day millennial. The result of growing up with the Internet is a wise, efficient consumer. They have a complete database of information and research capabilities at their fingertips.

Yet, they still value relationships, authenticity, and connection. Give it to them and you'll have a customer for life.

Want to learn more? Read more of our social media marketing articles.

Be sure and visit our small business news site.

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by Robert Clough



Wasn't it easy when marketing was just that?

MARKETING!

Maybe, but now there are many types of marketing strategies that will allow you to get the jump on the competition.

Whether you're a small business trying to make a mark in the world or you're one of the top companies in the world - you've got to keep up with the latest in marketing.

Continue reading this article as we give you a quick glance at marketing strategies you need to know about.

Popular Types of Marketing Strategies

If you're a small business, the U.S. Small Business Administration recommends spending 7-8% of your revenue on marketing. Here are some ideas on where to put that marketing budget money. 

1. Account-Based Marketing

Account-based marketing allows you to target people very specifically. If you want to market to an executive at a certain company who has worked there for a certain amount of time, there are many cases when you can do this.

Using account-based marketing allows you to craft your message for the reader very carefully. Read more to find out how you can use account-based marketing.

2. Content Marketing

Content marketing is a popular form of marketing. When content marketing is put into play properly, you can get an onslaught of eyes on your offers.

When people think about content marketing these days, it all goes to blogging, but that isn't always the case. Blogging is a great part of the content marketing strategy, but there are other options.

If you want to do more than blogging, you can offer free webinars, courses, camps and more. Get as creative as you want with content marketing. The more content people consume from you and your company, the more they will see you as the go-to person on the topic.

3. Social Media

As more people make their way onto social media platforms, this is a great way to interact with people and showcase your products and services. A sales page isn't always enough to get the job done. People want to know that you know what you're talking about.

You can choose to market on social media for free or use paid strategies. Paid strategies are becoming more common, and people are used to seeing advertising on platforms like Instagram unlike a few years ago.

4. SEO

SEO stands for search engine optimization. SEO is when you optimize your website to rank in the search engine like Google, Bing, and Yahoo.

Getting search engine traffic can be a major gamechanger and provide long-term traffic if your content provides value to visitors. Some websites still get traffic from blog posts and websites they published three and four years ago or even more.

Learn More About SEO and Other Online Strategies

Out of the types of marketing strategies available, many people are turning to SEO. SEO allows for long-term results and brings in targeted viewers. Continue your education by reading our article about SEO today.

Be sure and visit our small business news site.

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by Robert Clough



Google is the most popular search engine in the world, handling billions of searches each day. That's a lot of people looking things up. They might even be searching for your website.

You know that's why SEO and your search engine results page rank are so important. You've tried all the tips and tricks, though, and you're still not ranking.

What's going on?

It comes down to trust. Google trusted websites rank higher than those Google doesn't trust. If your SEO efforts don't seem to be making a difference, try these five simple steps to building more trust with Google.

1. Google Trusted Sites and Domain Information

The first stop on your list should be to check your domain information. Google is a domain registrar, but they don't sell domains. They just want to check whois information on other domains.

You can be sure Google's checking this information. They want to send their users to sites that are trustworthy. So what do they want to see in domain information?

  • Public whois information. If you have your whois information set to private, you'll look a little shady.
  • Long-term domain registration. Register for two years or longer to show you're sticking around.
  • Matching contact details. If your whois information matches your contact page, you're in good shape.

It can be tempting to hide contact information, but being transparent and open is key to trust.

2. Links Build Trust

You probably know the importance of link-building for your SEO efforts. Any good SEO company will tell you that getting authoritative backlinks is crucial.

That partly because it's linked to Google TrustRank. This measure examines if who is linking to your site is trustworthy.

Google hand-picks some websites they consider authoritative. They get the highest Google trust ranking. If they then link to your site, you become more trustworthy.

It can be difficult to get links from government sites or a resource like the New York Times. Seed sites can help with this.

3. Build Your Brand

If you're serious about earning Google's trust, then focus on your branding.

Google puts a lot of stock in brands. If you want to be seen as a trustworthy website, then you need to act like a big brand.

You should be doing some work on your brand anyway. Here are a few simple steps you can take:

  • Brand your domain and site name
  • Put some effort into your "About" page
  • Be active on social media

These are brand signals Google can use to identify a trustful website.

4. Get Some Social Proof

The people searching online like reviews. As a result, Google likes them too. Reviews can signal that a product or brand is trustworthy.

Getting reviews is simpler than you think. Ask a few loyal customers to provide reviews for your site. People can also leave reviews in Google's My Business.

5. Use Schema Markup

Schema markup is an important factor in local SEO, but it can also help you build trust with Google.

Schema gives Google microdata about your content and website. With this extra information in hand, Google can more accurately assess your site.

The act of giving them more information is a great step forward.

Earn Google's Trust Now

Building a Google trusted website isn't as hard as it sounds. If you haven't already started building trust with the search engine giant, now's the time to do so.

Looking for more about how to win Google over? Check out our informative articles. We have the tips and tricks you need to rank higher.

Be sure and visit our small business news site.

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