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A few years ago, Sean D’Souza, one of my favorite marketers, wrote “Why Santa’s Marketing May Work Better Than Yours.” I’ve condensed and updated it; hope you enjoy. 1. Jingle Bells, Jingle Bells, Jingle All the Way If you go to the heart of Santa’s marketing, the one word you come away with is ‘consistency’. […]

The post Great Marketing Lessons From Santa Inc. appeared first on Joel Cohen's Restaurant Marketing Report.

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No, it’s not Facebook; no it’s not direct mail or frequency programs. It’s “memories.” We’re all in the memory business – making sure your customers have a great memorable experience in your restaurant. Why is this so critical to your future success? Simply your customers, like yourself, are on “information overload.” Over the past fifteen […]

The post The One Powerful Marketing Lesson You Need To Know appeared first on Restaurant Marketing.

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