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A few years ago, Sean D’Souza, one of my favorite marketers, wrote “Why Santa’s Marketing May Work Better Than Yours.” I’ve condensed and updated it; hope you enjoy. 1. Jingle Bells, Jingle Bells, Jingle All the Way If you go to the heart of Santa’s marketing, the one word you come away with is ‘consistency’. […]

The post Great Marketing Lessons From Santa Inc. appeared first on Joel Cohen's Restaurant Marketing Report.

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With the holiday season less than a month away, as you know, there’s a huge media focus on festive cooking. Your local media is planning ahead for “cooking features” to write about in their newspapers and feature in their locally-produced morning TV programs and news segments. They’re always looking for new talent … preferring not […]

The post How To Watch With Envy Your Competitors Becoming Famous This Holiday Season appeared first on Joel Cohen's Restaurant Marketing Report.

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No, it’s not Facebook; no it’s not direct mail or frequency programs. It’s “memories.” We’re all in the memory business – making sure your customers have a great memorable experience in your restaurant. Why is this so critical to your future success? Simply your customers, like yourself, are on “information overload.” Over the past fifteen […]

The post The One Powerful Marketing Lesson You Need To Know appeared first on Joel Cohen's Restaurant Marketing Report.

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The big news this week was Chili’s announcing they were reducing their menu by 40%. As a loyal Chili’s customer (love the burgers & ribs), I’ll say it’s about time. Dining there is an exercise in decision-making and in shuffling the 5 or so different menus just to make for some decent table room. What […]

The post Chili’s Reminds Us: It’s Time To Examine Your Restaurant Menu appeared first on Joel Cohen's Restaurant Marketing Report.

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This could be the most important issue I’ve ever written because it relates to the health of those in your restaurant family – your employees.  Here’s the scenario: A sudden, life-altering circumstance hits one of your employees – like a medical diagnosis, a car accident or a house fire. That employee is looking at unmanageable […]

The post The Children Of Your Restaurant Employees appeared first on Joel Cohen's Restaurant Marketing Report.

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Marketing Restaurants: Just Give Them Something To Talk About Word of mouth just doesn’t happen. It’s planned so you’re always creating restaurant marketing ambassadors. Marketing restaurants by word of mouth happens to be the easiest and best way to increase your profits and increase guest loyalty – yet it’s the least understood in the marketing process. […]

The post Creating Restaurant Marketing Ambassadors appeared first on Joel Cohen's Restaurant Marketing Report.

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Restaurant Newsletter: Here are the top Wow Street Marketing Report issues you may have missed over the past two months: The Wow Street Restaurant Marketing Report is “intelligent restaurant marketing for intelligent restaurant owners and executives.” Subscription information is at: www.RestaurantMarketing.com/newsletter.html Why Every Restaurant Needs a Wow-Day How To Get Relevant Information From Your Customers […]

The post Restaurant Newsletter: Top Restaurant Marketing Newsletter appeared first on Joel Cohen's Restaurant Marketing Report.

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A Lesson in Restaurant Marketing & Customer Experience: When customers are ready to leave and request the final check – that means they want to leave. We’ve all experienced this ourselves – waiting and waiting for the final bill to be processed. And as each minute passes, it seems like five. Suddenly, “wait anxiety” starts […]

The post Restaurant Marketing: The 2-Minute Drill & Preventing Final Wait Anxiety appeared first on Joel Cohen's Restaurant Marketing Report.

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Restaurant Marketing Report: Here are the top Wow Street Marketing Report issues you may have missed over the past six months The Wow Street Restaurant Marketing Report is “intelligent restaurant marketing for intelligent restaurant owners and executives.” Subscription information is at: www.RestaurantMarketing.com/newsletter.html Ignoring Your Web Site? 24 Top Design Tips No One Tells You About […]

The post Restaurant Marketing Report: What You Missed appeared first on Joel Cohen's Restaurant Marketing Report.

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Restaurant Crisis Management: Which of the following emergencies are you prepared to handle in your restaurant? Hurricane/Tornado/Flooding/Snowstorm (weather-related causing business disruption) Food poisoning Choking Customer or employee heart attack on premises Death of owner/partner Death of employee Shooting Burglary Explosion Fire Temporary closure of your restaurant due to investigation of crisis Some things you need […]

The post Restaurant Crisis Management appeared first on Joel Cohen's Restaurant Marketing Report.

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