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I’m sat on a train to London. The hills are rolling by and it’s a dreary day, with a pinky, orange hue over the grey clouds. I’m sat in a backward facing seat which isn’t my favourite thing. I’m off to run a workshop on benchmarking and forecasting marketing performance with a client so they can […]

The post Predicting Your Marketing Performance appeared first on Modern.

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In case you haven’t noticed, there’s a new feature on LinkedIn… video updates in the news feed. It’s just out of beta and being tried and tested by the many, but how effective is it and what’s the best way to make it work? Well, the good news is… It’s pretty effective. We ran a […]

The post LinkedIn Video: Do It The Right Way appeared first on Modern.

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Wow, 2018 is here already. Did that sound insincere? It might be because I’m writing this all the way from 2017. It might also be because I have no idea whether 2018 even happens at this point. If the world did end when the clock struck midnight on New Year’s Eve, then this blog post […]

The post Top 10 Modern B2B Marketing Blogs of 2017 appeared first on Modern.

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Modern by Nicola Ray - 1M ago

I’ve had a couple of insightful conversations recently with marketing leaders or CMOs that I wholeheartedly respect. These conversations validated my thinking about what we see when we work with clients, but it’s good to hear it direct from the horses’ mouth (so to say). So, in the process, I asked them what they want… what […]

The post What Does A CMO Really Want? appeared first on Modern.

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Modern by Tom Edwards - 3M ago

What is curated content? Curated content is a cornerstone of most social media marketing strategies. But what is it, and how is it beneficial? To understand this, let’s go back to its origins. Curation was first used to preserve meats back in ancient times and is still used today. Only kidding. Curation is, in simple […]

The post Curated Content: How To Guide appeared first on Modern.

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Modern by Jason Stockwell - 3M ago

Making mobile a priority for B2B marketers doesn’t mean getting a mobile website. By the same token, you don’t need to be swiping right on Tinder for key prospects. There are areas that B2B marketers don’t do well when it comes to marketing on mobile, and it causes problems. It skews the metrics when reporting […]

The post Make Mobile A Priority appeared first on Modern.

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Influencer marketing is like a huge game of ‘Guess Who?’. Do they have glasses? Any facial hair? Do they use #EnSW in 50% of their tweets? It can be a complex digital game. But, you’d think that you could fall back on social software platforms to magic up a list of technology influencers, but on the […]

The post Influencer Marketing: How Do You Find The Right Influencers? appeared first on Modern.

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Sentiment. It’s the reason you can’t throw away your old Action Man that swims in the bathtub, or your dad can’t throw away his mini disc collection. We cherish what holds relevance or value to us. It makes us nostalgic, and nothing is more valuable than that. Money can’t buy sentiment, despite Antiques Roadshow’s best efforts. […]

The post Social Sentiment: How Deep Is Your Love? appeared first on Modern.

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Influencer marketing is like a huge game of ‘Guess Who?’. Do they have glasses? Any facial hair? Do they use #EnSW in 50% of their tweets? It can be a complex digital game. But, you’d think that you could fall back on social software platforms to magic up a list of technology influencers, but on the […]

The post Influencer Marketing: How Do You Find The Right Influencers? appeared first on Modern.

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Sentiment. It’s the reason you can’t throw away your old Action Man that swims in the bathtub, or your dad can’t throw away his mini disc collection. We cherish what holds relevance or value to us. It makes us nostalgic, and nothing is more valuable than that. Money can’t buy sentiment, despite Antiques Roadshow’s best efforts. […]

The post Social Sentiment: How Deep Is Your Love? appeared first on Modern.

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