Loading...

Follow Marketing Over Coffee | At the Intersection of .. on Feedspot

Continue with Google
Continue with Facebook
or

Valid
Marketing Over Coffee | At the Intersect.. by John@themshow.com (john Wall And Ch.. - 1w ago

In this Marketing Over Coffee:
Learn about the different types of company growth and how to get them!

Direct Link to File

Brought to you by our sponsors: LinkedIn and Trust Insights

Growth and Innovation Evangelist at Salesforce.com

Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business

Intro from Geoffrey Moore

The different ways to grow and the 10 paths to growth

Course correcting Growthstall

7:15 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Red Bull was around for a long time before it got huge

Starbucks as cautionary tale

The multiplier effect of combining paths

Being the Evangelist at Salesforce.com

63% of the time sales people are not selling and half will miss quota

20:50 Trust Insights MVP Progam shows you which pages on your website make conversions happen

Deafeating Churn – it’s not a defensive campaign

Your customers will only be as happy as your employees

Purpose over profit

Marketing Over Coffee Master Session! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Tiffani Bova on Growth IQ appeared first on Marketing Over Coffee Marketing Podcast.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Marketing Over Coffee | At the Intersect.. by John@themshow.com (john Wall And Ch.. - 2w ago

In this Marketing Over Coffee:
Learn about the future of social, AI bias, analytics for your analytics, and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and Swoogo

Live from Poland

Facebook F8 – The pivot to Private Social – TI Podcast on Private Social

6:02 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

AI is 2 Male 2 White, and the Worst Case Scenario Offensive Job Posting

Ways to eliminate bias

Election season is coming

Google Data Studio over static reports and tracking them

14:58 Build your event registration page and website with Swoogo and save yourself a ton of pain. Swoogo works on a pricing model that doesn’t make you cringe— you never pay more for more events or registrations. Head to get.swoogo.com/marketingovercoffee to learn more and claim a free event app when you subscribe, exclusively for Marketing Over Coffee listeners.

Podcast download analysis

KFC Virtual Influencer

Marketing Over Coffee Master Session! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Live from Poland! appeared first on Marketing Over Coffee Marketing Podcast.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Marketing Over Coffee | At the Intersect.. by John@themshow.com (john Wall And Ch.. - 3w ago

In this Marketing Over Coffee:
Christopher Lochhead on his new book Niche Down, the Entreprenuerial Crisis, and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and Swoogo

Prerequisite Listening:

Christopher Lochhead on Play Bigger (Part 1)

Christopher Lochhead on Play Bigger (Part 2) – FIRST TIME AVAILABLE!

Niche Down: How to become legendary by being different

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Verve Coffee of Santa Cruz on the west, Brooklyn Roasters on the east!

Niching down for the "small e" entrepreneur and how niching affects your career

Zoom goes public

19:49 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

The current negativity around tech

Brookings Institute study on startups

WSJ Crisis in American Startups

35:07 Build your event registration page and website with Swoogo and save yourself a ton of pain. Swoogo works on a pricing model that doesn’t make you cringe— you never pay more for more events or registrations. Head to get.swoogo.com/marketingovercoffee to learn more and claim a free event app when you subscribe, exclusively for Marketing Over Coffee listeners.

Prosecuting the magic triangle

What’s holding entrepreneurship back in America?

Why is healthcare tied to employment?

Moving from Legends and Losers to Find Your Different

The rise of the conversational podcast!

Buy The MoC Playbook now!

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Niche Down! appeared first on Marketing Over Coffee Marketing Podcast.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Marketing Over Coffee | At the Intersect.. by John@themshow.com (john Wall And Ch.. - 1M ago

In this Marketing Over Coffee:
Learn about Audio Gear, Facebook Groups, Gillette Ads, and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and Swoogo

Katie joins us in our quest to minimize mansplaining

New Camtasia Beta

New Rode box with a compressor and limiter, and Rode wireless lav

7 New Announcements for Google Cloud – Run, Traffic Director, Cloud Data Fusion, Code, Auto ML Tables, AI Platform, Anthos

6:29 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Facebook Group Crackdown

Wedding Shaming FB Groups – It’s all about word choice

15:40 Build your event registration page and website with Swoogo and save yourself a ton of pain. Swoogo works on a pricing model that doesn’t make you cringe— you never pay more for more events or registrations. Head to get.swoogo.com/marketingovercoffee to learn more and claim a free event app when you subscribe, exclusively for Marketing Over Coffee listeners.

Gilette Vera Bradley and some new ads Mansplaining Gillette Razors

Get the AI Transcription Goofs from The Marketing Over Coffee Playbook!

Or just buy The MoC Playbook now!

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Now with Less Mansplaining! appeared first on Marketing Over Coffee Marketing Podcast.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In this Marketing Over Coffee:
Learn about what marketing needs from sales, how to be an advisor, the 52% SME and more!

Direct Link to File

Brought to you by our sponsors LinkedIn and Swoogo

The book: Eat Their Lunch

What’s the mindset and business accumen required to sell? “The Only Sales Guide You’ll Ever Need” 

Doing advisory and consultant work: “The Lost Art of Closing”

The 4 Levels of Value Creation and Starting from the Right

8:01 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Working the sequence of 4 x 15 with no automation

Hunting vs. Inbound

Integral Theory

15:15 Build your event registration page and website with Swoogo and save yourself a ton of pain. Swoogo works on a pricing model that doesn’t make you cringe— you never pay more for more events or registrations. Head to get.swoogo.com/marketingovercoffee to learn more and claim a free event app when you subscribe, exclusively for Marketing Over Coffee listeners.

The 52% SME

Where do people get it wrong? Giving up too early.

Iannarino100 – Will get you $100 off The Outbound Conference!

Learn more about Anthony at https://thesalesblog.com

The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Eat Their Lunch: Anthony Iannarino on Winning Customers Away from Your Competition appeared first on Marketing Over Coffee Marketing Podcast.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Marketing Over Coffee | At the Intersect.. by John@themshow.com (john Wall And Ch.. - 1M ago

In this Marketing Over Coffee:
Learn about Superpowered Email, Two Camera Shoots, Podcast Transcripts, and more!

Direct Link to File

Brought to you by our sponsor: LinkedIn and Trust Insights

Get the AI Transcription Goofs from The Marketing Over Coffee Playbook!

Thanks to Kerry and Katie for April Fool’s, and again to John Blue for manure management

AMP for Email

The Shopify/Mailchimp/Klaviyo triangle

Chris archiving with Amazon Glacier using the Freeze App

8:22 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

New Lookalike targeting for LinkedIn

The leanest and meanest 2 camera shoot:
DJI Osmo Pocket camera (for the close up with motion tracking)
Osmo Pocket tripod
Headworn mic
Back of room tripod mount
Smartphone tripod holder
Audio recorder

PluralEyes for sound syncing and more

15:49 Also brought to you by Trust Insights

Apple TV+, Airpods 2, New iPads, Credit card (2% cash back on Apple Pay)

Google rolling out podcast transcripts

Bernie shouting out the Playbook from Ireland!! – Thanks to HanMarsland

The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post AMP for Email, and Manure Management appeared first on Marketing Over Coffee Marketing Podcast.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Marketing Over Coffee | At the Intersect.. by John@themshow.com (john Wall And Ch.. - 1M ago

In this Marketing Over Coffee:
Learn about April Fool’s, Cybersecurity for Girl Scouts, Cutting Edge Animation, and more!

Direct Link to File

Brought to you by our sponsor LinkedIn

Marketo Goes Collaborative

Adding AI to ABM

7:23 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place wh ere you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Cybersecurity for Girl Scouts of America

Responsible Tinkering

Upping the ante on product demos

Adobe Summit and next generation animation tools

Thanks to John Blue for the Bathroom Sponsor Shot

The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Now with More Responsible Tinkering! appeared first on Marketing Over Coffee Marketing Podcast.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Marketing Over Coffee | At the Intersect.. by John@themshow.com (john Wall And Ch.. - 2M ago

In this Marketing Over Coffee:
Learn about Influencers, Social Media Listening Tools, Heirarchical Ontology, and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and LinkedIn

Get AI Goofs 2 now for free!

Influencer Benchmark Report – Instagram 75x more powerful

Cali Influencers in the Poppy Fields, and the hipsters that all look alike.

Best social media listening tools: Agorapulse, Talkwalker, Brand 24

6:24 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

College Entrance Scandal

New Facebook Metrics – Facebook Outage – Trusted Friends on John’s Tombook

Question from Ben on using ahrefs for mapping out topical space based on keywords (heirarchical ontology)

15:55 We are giving away ahrefs accounts to one listener this week!  Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!

Chris at Social Media Marketing World right now!

Judgement calls on topic maps

Last week to get The Playbook on Kindle! Ping John for HELLO discount codes.

The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

This week’s artwork a modified photo from Cathi Alloway

The post Now with More Entrance Scandals! appeared first on Marketing Over Coffee Marketing Podcast.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Marketing Over Coffee | At the Intersect.. by John@themshow.com (john Wall And Ch.. - 2M ago

In this Marketing Over Coffee:
Learn about working with Taylor Swift, and Katie Couric, using PCM, and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and LinkedIn

The book: One Million Followers by Brendan Kane

Thinking beyond the United States

Building Taylor Swift Brand Advocates

Selling is not providing value

9:15 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Using a Targeting Checklist and the Process Communication Model (PCM)

Facebook Midnight Ad Launch

18:35 Chris C. from Boston is this week’s winner! We are giving away ahrefs accounts to one listener this week!  Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!

Transitioning Katie Couric from appointment media to digital engagement

The mindset for social and digital

What’s going on with Instagram? Check out Brendan there.

Learn more about Brendan on LinkedIn and on Twitter

The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Brendan Kane on One Million Followers appeared first on Marketing Over Coffee Marketing Podcast.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In this Marketing Over Coffee:
Learn about Natural Language Generation and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and LinkedIn

GPT2 – Pre-trained model not released

Tracking FB without a pixel

7:32 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Creating a destination neighborhood – Nashville Bachelorettes

Stadium thing

CMO Survey

13:17 Chris Christensen, the Amateur Traveler is this week’s winner! We are giving away ahrefs accounts to one listener this week!  Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!

Chris has his SMMW questions stacked up including automating video post production

Anyone at Adobe Summit?

The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Penn Nails Prognostication as Petition for Gillette to Part Patriots Place Permeates appeared first on Marketing Over Coffee Marketing Podcast.

Read Full Article

Read for later

Articles marked as Favorite are saved for later viewing.
close
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Separate tags by commas
To access this feature, please upgrade your account.
Start your free month
Free Preview