Flowerona is an inspirational blog about flowers. Flowerona covers everything flower-related including florists, artists, designers, homeware, floristry books, exhibitions, fashion, gardening, flower markets, interior design, photographers and stationery.
Press Day at the RHS Chelsea Flower Show is such an incredible occasion and one I feel extremely fortunate to attend. That’s where I’ve been today and this week on Flowerona, I’ll be sharing with you a selection of the floristry related exhibits and installations.
As mentioned on Kitten’s Instagram account: ‘In celebration of the Royal Wedding of Harry and Meghan, we have created a story of their two worlds coming together with a bower of trees at the show’s London Gate entrance. A splendid English oak on one side for Harry and a beautiful strong Cedar on the other side for Megan, both with woodland flowers. Growing up each side of the gate, the two trees have roses and climbing jasmine growing towards each other to meet in the middle to create a canopy. Springbok horns made from birch branches and moss represent their love for Africa – a playful reminder of the country held dear to Harry and Meghan. All the plants and trees will be replanted in an incredible biodynamic farm/hotel just outside of London called Heckfield Place.’
If you’re going to the RHS Chelsea Flower Show this week and travel there via Sloane Square tube station, make sure to take a closer look at Kitten’s beautiful installation at the London Gate entrance.
It is, without doubt, one of my Chelsea Week highlights! You’ll notice from the photos that I was particularly drawn to the purple and white planting scheme on Harry’s side, which was brimming full of alliums, irises, lupins, delphiniums, foxgloves and acanthus.
This coming Monday and Tuesday, I’ll be at the RHS Chelsea Flower Show and I’m so looking forward to seeing all the installations, exhibits and gardens! Here are details of just some of florists who are involved in this year’s RHS Chelsea Flower Show, Chelsea in Bloom and Chelsea Fringe.
‘Geraniums at the Door’ celebrates the iconic entrance of the Zetter Townhouse in Clerkenwell. Co-designed by award winning garden designers, Claudia de Yong and Indoor Garden Design, the installation will feature over 200 geraniums in deepest burgundy to palest pink. Added to this are traditional horticultural elements of ivy and box, interwoven with aged, vintage wood and some playful animal sculptures for an eccentric twist.
The British Academy of Floral Art will be creating the first ever Exeter Floral Trail. It will run from May 22nd-24th and feature 18 floral designs, created by the Academy’s tutors and students, in retail and historic venues across the city centre. A supporting Exeter Trail map will highlight the locations, which include Exeter Cathedral, White Stuff, John Lewis, Cath Kidston, Waterstones, Lloyds Kitchen, Build-a-Bear, St Nicholas Priory and Exeter University. Five independent florist shops are also joining the Exeter Floral Trail celebrations: Trugs Florist, St Leonard’s Flower Shop, Jane’s Florist, Dunstan’s Florist and Blooms Florist.
My personal floral journey to date, plus chatting about UK florists, New Covent Garden Flower Market, British Flowers Week and the RHS Chelsea Flower Show, are all covered in my first ever podcast interview! Head over to the Team Flower website, if you’d like to have a listen.
Thank you so much to Kelly at Team Flower for inviting me to take part in her series. I very much hope you enjoy hearing my take on what’s currently happening in the floristry scene.
P.S. And a huge thank you for all your comments on today’s Instagram post! Such an interesting read with lots of viewpoints on the homegrown blooms trend.
Last month, I had the pleasure of attending a wonderful Gala Dinner hosted by floral designer Karen Tran (pictured above) at The Lanesborough in London. It took place on the final evening of The 3-Day Floral Experience course and showcased the amazing flower installations created by Karen and her students, with support florist Leanne Roberts-Hewitt and her team at Wildabout.
Presented by Elizabeth Solaru of Elizabeth’s Cake Emporium and Jane Riddell of Planned for Perfection, the bloom-filled event was a beautiful kaleidoscope of pastels, whites and gold. Karen had envisioned a grand wedding breakfast fit for the royal wedding of Prince Harry and Miss Meghan Markle. And the outcome was a wonderful blend of outstanding American floral design in a quintessential English Regency style setting.
The Belgravia Room at the hotel was transformed into a floral wonderland featuring a tunnel and tablescape laden with exquisite flowers supplied by Piet Van Kampen from G Fresh. Karen used a combination of blush, peach and ivory roses, white hydrangeas, seasonal tulips in white and pinks, hyacinths, phalaenopsis and cymbidium orchids to create her signature tall cascading table arrangements. In between the tall designs were gold Baroque candelabras. And along the length of the tables were low groupings of flowers in hand-cut vases.
Feast your eyes on the stunning photos in today’s blog post captured by fine art wedding photographer Roberta Facchini.
The food and drink were served on charger plates supplied by Whitehouse Event Crockery, who also provided the china, crystal and gold flatware. The tables were dressed with linen from Over The Top Rentals and Great Hire provided the white and caramel CKC chairs. The opulent gold foil stamped menus and place cards in Wedgwood blue were by The Grosvenor Stationery Company, who also created the invitations and thank you cards.
Pictured below from left to right are Elizabeth Solaru from Elizabeth’s Cake Emporium, Karen Tran from The Floral Experience, Leanne Roberts-Hewitt from Wildabout and Jane Riddell of Planned for Perfection.
The floral tunnel that framed the entrance to The Belgravia Room stood at an impressive 12 feet tall and 14 feet wide and was a sight to behold. Decorated with thousands of roses, hydrangeas and orchids, it featured a white tulip canopy and was topped off by branches of cherry blossom.
In the centre of the room, the focal point was the impressive six foot tall cake in Wedgwood blue and peach designed by Elizabeth of Elizabeth’s Cake Emporium. Inspired by the room’s ceiling, it featured hand-painted clouds, the signature mouldings of the Baroque design of the ceiling, hand-made peach and pink sugar roses and piped scroll work. And it sat on a table completely covered with a ‘cloth’ of ivory, peach and pink roses.
Immediately below, you can see The Great Hall at The Lanesborough, where the evening began with a cocktail reception. Its grand staircase had been decorated with thousands of blooms and the scent was heavenly!
Now back to The Belgravia Room…
It was such a wonderful evening! Thank you very much to Karen, Elizabeth and Jane for inviting me. During the meal, I so enjoyed spending time chatting with Jade Beer, editor of Brides magazine, and Kelly from Wildabout, in such a spectacular floral setting. And many thanks too to Phase Eight for the loan of my incredibly beautiful Matia Beaded Cape Maxi Dress. Definitely a night to remember!
I’m thrilled to let you know that New Covent Garden Market has launched a competition today for British Flowers Week 2018! If you’d like to be one of the six florists to take part in this exciting collaboration, read on…
New Covent Garden Market, the team behind British Flowers Week, is holding a competition to find six floral designers to create jaw-dropping installations for British Flowers Week at The Garden Museum in London. This new collaboration will see six innovative floral designs installed in the nave of The Garden Museum (pictured below) during British Flowers Week, which is takes place from June 18th-24th.
The Garden Museum is a stunningly restored historic environment which explores and celebrates British gardens and gardening through its collection, temporary exhibitions, events and garden. Each installation will be an artistic response to the surroundings, showcasing the unique seasonal quality of British flowers, plants and foliage, and will be on display to the public throughout British Flowers Week. This week-long event is set raise awareness of the enviable array of flowers and foliage the UK is home to, as well as the phenomenal talent of the country’s floristry industry.
Helen Evans, a spokesperson for New Covent Garden Market, said: “British Flowers Week is a fantastic platform for florists to showcase their creativity, skill and passion for working with the best locally-grown flowers and foliage. The Garden Museum is the perfect new venue to celebrate this, and we can’t wait to see the installations that our talented floral designers will come up with.”
A judging panel of industry experts will select the six installations and, when in place, a winning design will be chosen by a special guest judge. The deadline for applications is midnight on May 2nd 2018. The six shortlisted florists will be announced on Friday 18th May and the final winner on Tuesday 19th June.
I hope your week’s going well! Today’s my first day back in the office, after taking a few days off over the Easter period…hence the delay in sharing this post.
If you’re wondering what you can expect to find at New Covent Garden Market this month with regards to flowers, foliage, plants and sundries, simply head over to the Flower Market website, where you’ll be able to read my latest report.
In the UK, you can find the magazine in WHSmith, Waitrose, Tesco and selected newsagents, or you can order it online. Next month, it will be available in the USA exclusively at Barnes & Noble. Then in June, it’ll be available in Australia. Here’s a little taster, if you’d like a peek inside!
Native to Australia, waxflower with its beautiful citrus scent is such a wonderful long-lasting filler flower! Simply head over to the New Covent Garden Flower Market website to read my latest report about this popular bloom.
Helichrysum, also known as strawflower or everlasting flower are back in fashion! What goes around, comes around…and that’s certainly the case with this particular dried flower variety as more and more florists are starting to showcase them in beautiful designs.
Grace & Thorn recently added a new dried flower range called ‘Some Things Do Last Forever’ to their ‘Ready to Wear’ wedding collection, which features Helichrysum. The range includes a bridal bouquet, long and low arrangement, and floral crown, plus buttonholes, wrist corsages and jars.