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Google is introducing a new ad format that lets marketers run YouTube live streams in display ads. Live stream ads can appear anywhere Google’s display ads are shown. So a person could be scrolling through a website, such as this one, and see a live stream playing right where an ad would be. People can expand the video to full screen and interact with the live stream just as they could on YouTube. Here’s an example of what a live stream ad looks like: Live streaming on YouTube is free, so advertisers will only have to pay for the ad […]

The post Google Lets Advertisers Promote YouTube Live Streams as Display Ads via @MattGSouthern appeared first on Search Engine Journal.

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Official Chrome security extension is biased against small websites. Flags sites if they're not a big brand.

The post New Chrome Security Extension Flags Small Sites as Suspicious via @martinibuster appeared first on Search Engine Journal.

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Google is introducing a new display ad format, called Swirl, that allows users to interact with 3D objects.

The post Google Introduces Interactive Ads With 3D Objects via @MattGSouthern appeared first on Search Engine Journal.

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Learn about the multiple hats of SEO in this post.

The post SEO Tactics: Black Hats, White Hats, Gray Hats & ‘Asshats’ via @schachin appeared first on Search Engine Journal.

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Do you have the right paid search strategy in place? Here are 12 signs it's time to rethink your approach.

The post 12 EASY Signs You Need to Rethink Your Paid Search Strategy via @adamproehl appeared first on Search Engine Journal.

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Learn how to overcome the challenges of managing and maximizing the visual content creation process on a large scale.

The post How to Manage & Maximize Visual Content Creation on a Large Scale via @lorenbaker appeared first on Search Engine Journal.

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Google's John Mueller explains how Googlebot finds sites when there are no links pointing to them.

The post Google’s John Mueller Explains How Sites Without Backlinks Are Discovered via @MattGSouthern appeared first on Search Engine Journal.

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LinkedIn unveiled a brand refresh which features a slightly different logo, a new color palette, and a custom font.

The post LinkedIn Gets a Brand Refresh to Make it Feel “Warmer” and More Inviting via @MattGSouthern appeared first on Search Engine Journal.

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Google has been spotted testing the addition of timestamps for certain types of YouTube videos in search results.

The post Google is Reportedly Adding Timestamps to YouTube Videos in Search Results via @MattGSouthern appeared first on Search Engine Journal.

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Here's how to mine the SERPs to identify topical and linguistic trends and help you improve your SEO performance.

The post How to Mine the SERPs for SEO, Content & Customer Insights via @RoryT11 appeared first on Search Engine Journal.

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