FeedFront is the official magazine of Affiliate Summit. The magazine is dedicated to bringing ideas, resources, and opinions from Internet marketing innovators to you before your next project or venture.
It was the fall of 2014 and my beloved Kansas City Royals were headed to the World Series for the first time in 29 years. It was that same year that I got to know Noah Wilson. Noah was a six year old boy in my neighborhood.
Earlier that year he was diagnosed with Ewing’s Sarcoma – a form of cancer. Noah immediately left his mark on my heart and so many others. You see, despite him going through treatments and chemo, he was always thinking of other people. He started Noah’s Bandage Project, which allowed for people to donate colorful and non-boring bandages to hospitals.
It was his way of helping others, despite going through an unimaginable disease.
Noah was a big Royals fan and my first thought was getting him to the World Series. I texted Noah’s dad and said “I’m going to get Noah to the World Series. I have no idea how, but I’m going to do it.”
I had huge aspirations and little funding, but I had hope and Noah’s passion to push me. That next morning I started a GoFundMe for Noah, told his story, and tweeted it out to everyone I could think of.
What transpired the next 72 hours was nothing short of a miracle.
The GoFundMe went viral and over $15,000 was raised. Major League Baseball and StubHub reached out and offered tickets to Noah and his family to attend the World Series games.
Amazingly enough, now that they had free tickets to all the games, the Wilsons decided to spend a majority of the money raised to purchase tickets to the World Series to give to other families with children facing terminal diseases in the area.
So why am I telling this story? We are all Internet marketers by trade. We eat and breathe and live this industry. Use your powers and knowledge for good and make a difference in someone’s life.
It took me one evening and about 50 tweets to do it. That’s it. I helped changed the life of a family, who in turn changed the lives of many families. I’m nothing special. It was a simple gesture that we are all capable of. All of us.
I still take time to reach out to parents who have children going through life threatening diseases to this day. I’m part of an initiative called “Contact a Hero” where I inquire who these children view as their heroes, and then work to get a hold of them via social media and share their story.
I’ve been able to get video calls, autographs, personal visits, tv appearances, and more for several kids just by putting in a little effort.
So take a moment and check your Facebook and Twitter feeds and be open and receptive to those who are going through life and battling adversity. Life is too short to stand by and let people fight alone.
Make a difference for someone today.
Ryan’s a 15 year industry veteran and Director of Business Development at Avenue Link. This article appeared in issue 46 of FeedFront Magazine, which was published in April 2019. Visit here for the full edition.
As the founder of a digital marketing agency and the Chief Marketing Officer (CMO) of Hashtracking.com, I spend a lot of time evaluating social media accounts and studying the impact of artificial intelligence (AI) in account growth and discovery.
While I consistently recommend Instagram advertising to clients looking to grow their accounts and increase their engagement, organic growth is still possible on Instagram.
Hashtags are integral to almost everything you do on Instagram. Even if you aren’t using hashtags in your posts, Instagram’s
AI (artificial intelligence) is studying how you use hashtags. When you follow an account, like a post, comment or engage, the AI recognizes and remembers when you engage with a hashtag. The AI looks for patterns in use of and interaction with hashtags.
These patterns help Instagram deliver personalized content to users, based on their relationships and activity.
Instagram currently allows up to 30 hashtags per post. There are many differing schools of thought about how many hashtags to use, but the studies don’t all agree. This is probably because the quality of the hashtags used is at least as important, if not more important, than the quantity.
I advise using all 30 hashtags if you can identify the appropriate hashtags for your post. Why not take advantage of every opportunity for discovery and engagement? But every hashtag should be there for a reason. Don’t use hashtags
gratuitously or inaccurately as it will hinder the growth of your account.
Beware of using banned hashtags as it will result in your posts being hidden from the hashtag feeds entirely.
The size of a hashtag predicts how long your post stays visible in that hashtag’s feed. By mixing a small amount of large and small tags, with a majority of medium-sized tags, you will ensure your posts stay in the hashtag feeds as long as possible and reach the greatest number of people.
You can research hashtags manually or use a tool such as Vitamin H by JuicedSocial.com, which provides a mix of relevant small/medium/large hashtags for posting into your posts when you are in a hurry. Hashtag research for Instagram gives you a critical advantage in the same way that researching keywords is essential for website search engine optimization (SEO).
Debbie Bookstaber is President of ElementAssociates.com, a digital marketing agency, and CMO of Hashtracking.com. This article appeared in issue 46 of FeedFront Magazine, which was published in April 2019. Visit here for the full edition.
Since then I’ve learned to respect the lessons learned, including the 80/20 rule. This rule simply means: 80% of the content you share on social media should be helpful, valuable information to appeal to your followers. Once you’ve shared this type of information, then you’ve earned the right to market 20% of the time.
I’ve seen too many affiliate marketers who continually slam social media with “buy my product,” “special offer,” and “limited time only.”
Seriously. Pushing 100% content like that can cause followers to dwindle away, and the analytics reports will show less click- through conversions.
Below are four strategies that will get your followers to pay attention:
Show Me Your Lunch
Yes, crazy but true. Believe it or not people do enjoy taking a look at the food you’re eating and the places where you’re eating. In fact, the most popular food on Instagram is pizza and the next is sushi according to the Omni Core Agency. So next time you’re enjoying a lovely slice of pizza or a bite of sushi, snap a photo and share it with your followers.
Start a Conversation
Make it fun and personable. They don’t call it “social media” for nothing. Get social and share a bit of you. People will WANT to buy your product after they get-to-know your posts. Once they see that you’re not a fly-by-night kind of social media account, you will earn their trust.
Earned Not Given
I love that statement. My daughter actually gave me a bracelet with that on it. I earned it. It was not “given” to me freely. Keep this in mind while thinking about the 80/20 rule. You have to earn the right to market items to your audience.
Schedule Posts Using the 80/20 Formula
Make it easy on yourself by creating a schedule of posts for the entire year. Add fun graphics for all the calendar holidays. Save time by preparing famous quotes and interesting facts that will compliment your business.
This type of schedule system will then allow you to prepare for the 80% rule ahead of time. Once you have the posts all in place, return to the calendar and fill in the blank dates to equal out with 20% of your marketing time.
My favorite tool for this type of scheduling is Hootsuite. Although there are other tools to use, this is the one that currently works for me.
I can fairly say 80% of this article has given you helpful, valuable information you can use going forward on social media correct? So, with that said, I’ve earned the right to tell you about me. Thank you for reading.
Danna Crawford is the CEO at PowerSellingMom.com and the Strategic Director at WorthPoint.com. This article appeared in issue 46 of FeedFront Magazine, which was published in April 2019. Visit here for the full edition.
On the Internet a first impression is everything — and more often than not, Google is providing that first impression.
While most people think whatever ranks at the top of Google is likely the most accurate and useful information, the majority of us within the industry know it’s all about search engine optimization (SEO) and site ranking power.
Most of us should also know that we don’t need to take what ranks at the top of Google simply for what it is — and instead, should control our own destiny.
With that being said, let’s dive into a few helpful tips on how to improve your brand reputation, search rankings, and first impressions being delivered through Google.
Having a Domain Name, Website, and Blog is Goal #1
The most obvious and easy way to rank at the top of Google for your name, is to have a domain name (matching your name), and to also have an active website or blog on it. With real content, traffic, and backlinks flowing through your site, this is the best way to have total control over what ranks #1 for your personal name or brand in Google.
Social Media is the Path to Multiple Page 1 Rankings
In addition to having a website of your own, social media is the next best solution. Google loves websites like Twitter, LinkedIn, Instagram and Facebook, which makes it very easy to rank these pages.
Just like your domain name, try to have your account usernames and page uniform resource locator’s (URL) matching that of your personal name and brand. You should also create
a unique profile for both your personal name and brand name. If these profile pages aren’t ranking on the first page yet, start sending some quality links and social shares to see them start creeping up.
Interviews, Expert Mentions, and PR
While it’s ideal to have ownership over the site properties ranking on the main page of Google for your name, this can be quite tough — especially if you have lower authority websites, or a common name.
Should this be the case, you might want to consider exploring options with getting interviewed on podcasts, participating in expert roundups, or even contributing content to other websites and blogs. These methods can all help with branding, backlinks, and social shares to your main websites, while also improving your search rankings.
Ranking at the top of Google for your personal name or brand should be the number one goal. After that, having your social profiles is ideal, while adding in some positive public relations (PR), contributor content, and expertise articles reference as well.
Follow these tips and proven methods to protect your name online, while delivering a great first impression in the process.
Zac Johnson is the founder of Blogging.org, and has been making money online since the 90s. This article appeared in issue 46 of FeedFront Magazine, which was published in April 2019. Visit here for the full edition.
It was an affiliate website that reviewed weight loss supplements and targets the United Kingdom and the United States. The goal here was to increase website authority and achieve first-page ranking. But we were up against an extremely competitive niche, and we were competing with well-known brands. However, we found a weakness.
Our Plan of Attack
We discovered that competitors dominated with their domain authority, but we could compete with page level authority, and so we built our strategy around that. We had three stages which were to get the technical SEO on point, then create awesome content which helps people, and finally build links.
Case Study In Action
We broke our strategy down even further. We started with keyword research and entered our seed keywords to a few tools to get a huge list of keywords, and then filtered out any that weren’t relevant and didn’t meet the intent of our site.
Next, we focused on competitor analysis. We searched for the main keyword and pulled the top five competitors, then reviewed how they monetize their site, their purpose and intent, page layout and content length, which of their pages rank, and their use of multimedia.
We then carried out an onsite audit where we tackled things like page speed, duplicate content, and internal redirects, and found a huge problem with thin content. Niches do vary but this niche is content heavy.
Website structure was our next focus. A good website structure should mean your visitors can get from your homepage to their destination page within three clicks, but this was not the case with our client, so we overhauled the website and built it under this principle.
We had already learned that our websites content was too thin, so as part of our content strategy we produced two articles a month which were heavy in content, solved a problem, and fit in with the primary keywords.
Internal linking helped us utilize the pages with authority to direct link juice to pages that needed a boost. We also played around with a few plugins which meant this became an automated process.
Finally we worked on link building. We outreached to relevant websites who had the domain authority we needed, and with a little help from a PBN (private blog network), we got 76 links.
In just eight months we were able to increase our website by +14 Domain Rating, +41 URL Rating, +347 Referring Domains, +569 Top three rankings, and +36,688 Monthly Search Traffic.
So, as you can see, there’s no secret sauce. Just a clear strategy.
Matthew Woodward is an award-winning internet marketing blogger who teaches people to grow their business. This article appeared in issue 46 of FeedFront Magazine, which was published in April 2019. Visit here for the full edition.