Quantified Commerce is a digitally native company that manufactures, and markets products directly to consumers. Their secret sauce is combining creatives and analysts under one roof, ensuring that their campaigns are both functional and memorable for their target audience.
Quantified Commerce began by concentrating its efforts on the underserved Indian market in 2014, and has since expanded its operations to Europe and North America as well. Today, they are rapidly gaining steam as one of the leaders in the competitive e-commerce space.
What Exactly Does Quantified Commerce Do?
Quantified Commerce is a vertically integrated company, meaning that they have brought as much of their supply chain as possible under their own roof to improve efficiency.
First, Quantified Commerce performs market research to determine what type of product would be a good fit for an audience they are targeting. Once they discover something that the public is clamoring for, they produce an entire product line to fit that niche in the market. Currently, they are capitalizing on the growing beauty and skincare product market in India. All the manufacturing is done in-house, allowing Quantified Commerce to ensure that every product is of the quality customers expect.
Once a product is produced, the next step is marketing it directly to the consumer. This cuts out the proverbial middle man, allowing the company to offer competitive pricing without compromising quality or profit margins.
Everything the company does is backed by data (the “quantified” in Quantified Commerce). This helps them make strong decisions about what to market and how to sell it.
In the digital age, e-commerce brands have many advantages over their more traditional counterparts. Online brands don’t need to pay rent, utilities, or retail employees, helping to keep their overhead costs down. This provides an immediate competitive advantage.
Likewise, online brands can sell to anyone with an internet connection, while traditional storefronts have their target audience limited by their geographic location. Thus, digital brands have fewer expenses but more potential revenue.
Digital brands can also make more effective use of digital marketing. While traditional TV spots force advertisers to pay for an audience that has little to no interest in their product, platforms such as Facebook offer targeted ads. Links to a product’s website can be provided directly in the ad, improving both click-through and conversion rates. As a result, e-commerce companies can get better ROIs on their marketing spend than firms following the classic storefront model.
Indeed, social media has been an integral part of Quantified Commerce from the beginning. Research suggests that nearly everyone with internet access is using it to browse Twitter and Facebook, so advertising on these channels is a simple case of meeting consumers where they are.
Quantified Commerce’s Leadership
Quantified Commerce was founded by two leaders: Ryan Andreas and Agam Berry. Andreas began his entrepreneurial journey at the young age of 13, giving him more practical business experience than his age might suggest. He also studied business at Orfalea College of Business at Cal Poly San Luis Obispo, giving him a firm grasp of the theoretical components of running a company. Both attributes together make Andreas an excellent Managing Partner for the day-to-day operations of Quantified Commerce.
Andreas’s business partner and mentor is Agam Berry. Berry graduated from Punjab University in 2010 and earned his first big break in the business world by using analytics to help sell unsold ad inventory. Today, he uses his strong understanding of the numbers to help Quantified Commerce make strong decisions on what to market and to whom.
Working With Quantified Commerce
If you’re interested in learning more about Quantified Commerce or working with them on your e-commerce projects, you can visit them online at QuantifiedCommerce.com. You can also follow them on social media, where they post their latest insights on the fast-paced digital marketing industry. Give them a follow today and ensure you stay up-to-date on the latest news!
Movies and shows like The Wolf of Wall Street and House of Cards have created an impression universally, that for a leader in both business and the world, it is a prerequisite to be outspoken, quick witted, and more often than not extroverts.
But, what about the introvert’s side of the story? How do the quiet, humble listeners prove themselves to be a company’s Point Person?
“Most people I interact with, doesn’t know I am an Introvert”
When you sit down to talk to some of the CEOs about their personality type, the chance that you hear this statement, is quite high.
But, have you ever wondered how they pull off being comfortable with themselves while not being misunderstood and disregarded. How leaders like Andrea Jung, Charles Schwab, and Katherine Graham not just survive but top the extrovert business culture?
Today, we will look at the ways one can play being an introvert in the go go go outspoken world in their favor and become the best leader who takes their people together towards bringing the company to its highest potential.
Don’t try to be an extrovert
Since childhood, we have been hearing how we should come out of our shell and talk to people. The pressure only gets worse when we see the extroverts getting all the attention – in job and life in general. More often than not, in order to be seen, we end up talking a lot, participating in things that are not to our liking. And none of it turns out well.
As introverts looking to succeed in the talkative world, the first step to survival is to be comfortable with not having to add something in all conversation. Only when you are okay being the silent one, we can work on making you the efficient leader.
Make use of your Superpower – Your Listening Skill
How many times have you seen managers pinning their underperforming employees down by saying they need to buck up or leave? Quite a lot, right?
And how many times have you heard those employees get together and complain that the work environment is not healthy? I am sure that number would also be on the higher side.
We know how corporates tend to lose good employees just because of not being supportive or understanding. But, you can change this.
By listening to your team members instead of putting them in the spotlight, you will not just be able to sustain them but would also gain respect from them.
Take time off
While the extroverts take pleasure in being the center of attraction, a part of all discussions, introverts on the other side, need solitary time every now and then to recharge themselves, look down at the hours that went and plan those to come.
While it is difficult as a leader to take a time off in middle of the work hour, as you constantly have to read a paper, give your opinion/idea, here’s how you can achieve that –
Put a Do Not Disturb sign on your Skype
Tell your team that you will be unavailable between so and so time
Close your cabin door to have an undisturbed time off
But you can start with breathing and making notes of things you want to change and the issues that need your attention. In short, use the time to sit back and get your thought together.
Prepare to be authoritative in Meetings
Another difficult thing for an introvert to achieve is to be authoritative in meetings and time when they have to confront someone. While it helps to take advice from someone who has been in the position and get a walkthrough, you have to do a lot by yourself.
In meetings, it helps to fix an agenda and prepare all the possible questions that might be thrown at you around it. By keeping the stock of all the information well in advance, you can come around as assertive and bold in meetings and work discussions that are led by you.
The same works in time of confrontation as well. By keeping your data ready, you can hold a speaker position in the discussion rather than the listener.
Are you an Introvert? How did you or plan to become a charismatic Leader?
If a traditional bank does not want to lend you the money you need to turn your dreams into reality, an alternative lender such as Radium2 Capital may be able to help you. They purchase a small percentage of your future receivables and allow you to access your money today, when it can be used to the benefit of your business.
Here are four fast facts everybody should know about Radium2 Capital.
1. They Work with A Variety of Industries
Radium2 Capital’s business model provides an effective funding solution for a variety of industries, including restaurants, retail shops, construction companies, storage companies, and medical offices. The company’s experience in each of these industries allows them to provide pragmatic advice as well as funding, becoming more of a partner than a traditional lender.
If your company is not in the above industries, don’t fret! Radium2 Capital takes great pride in finding creative solutions to help any business in need, and is always looking to get involved in new industries!
2. Their CEO Was Named Man of The Year by A Local Charity
CEO Troy Caruso was named the Cooley Anemia Foundation’s Man of the Year in 2017 for his extensive work on behalf of their cause. Caruso and his team used the award ceremony to raise an impressive $500,000, reaffirming the company’s strong commitment to charitable endeavors.
Mr. Caruso emphasizes charitable work as one of the pillars Radium2 Capital is built upon, and encourages his entire team to follow his example. It’s one of the biggest reasons for the company’s success!
3. They Provide Merchant Account Based Advances
In this model, Radium2 Capital purchases a small percentage of your future credit card-based receivables and gives you that cash up front. You can access up to 200 percent of your monthly receivables (up to $500,000 per location), allowing you to get plenty of capital for whatever your company may need.
The application process is transparent, with minimal documentation required. Approvals can be funded in as little as three days, helping you get the funds you need before it is too late. There are no late fees, and you can even get a discount by paying early.
Unlike other alternative lenders, you do not need to change your credit card processor to take advantage of the services provided by Radium2 Capital. That lets you stick with that you know instead of venturing into the unknown.
4. They Provide Revenue Based Advances
If your company doesn’t process many credit card-based transactions, you can get a loan based on your deposits to a bank account. You can get up to $500,000 in as little as three days this way, up to 125 percent of your average monthly gross sales.
You also don’t need to provide any collateral or a personal guarantee to secure your loan. Multiple payback methods and longer terms are also available, making capital more accessible than it has ever been before!
This loan type involves no credit card processing. All you need to do is provide an active bank account to get approved for funding in as little as 24 hours.
Follow Radium2 Capital to Learn More
If you’re interested in learning more about the financial solutions offered by this exciting company, you can visit them online at Radium2Capital.com, follow their Medium account for all the latest updates, and follow them on a variety of other social media channels.
In a new based startup, there’s always a hustle and bustle. New products are being launched, pitch presentations are made for investor meetings, networking takes up your time and as a member of the start-up, you are not just doing one thing, you are working on several things at the same time.
No surprises then that a lot of students who start their own business instead of going to office from 9am to 5pm, as it can be a platform for them to learn more. Some of the entrepreneurs too are aware of this fact. So, they make sure they build a team which is eager to learn and create an environment where learning takes precedence.
Things that need startup to learn-at-work environment a lot.
Not Bound by Limitations
In the start-up surrounding, there are no set rules except for one, just get things done easily and quickly. In their quest to do so, entrepreneurs are always keep on handling too many things at a time, while also putting in long hours at work. In this environment, employees of the start-up too are eager to follow the same sort of path.
Responsibilities are more but you learn more too
At the time of working in a startup, your role plays a very important part. The unique way in which you approach and solve a problem will be definitely noticed. While you do that, the process of learning will be enhanced too. A startup has less people so everyone part plays a very important role.
Self-driven Employees Are the Asset of a Growing Company
When entrepreneurs establish a learning environment for their employees, they are not just helping the employees in an individual but are also ensuring growth for the company. There is a key that all young and emerging enterprises need to understand that establishing a learning environment needn’t only be for altruistic reasons. In fact, the same gradually reflects in the bottom-line of the company.
Startup, emphasizes that change doesn’t come from one department or person, every single team member needs to think how they can challenge the status quo in their own fields and try out more working efficient ways.
Loads of opportunities
A startup may not pay the salary as just like the big corporate. However, there are other benefits apart from this. Some of these are incentives and attaining new skills while doing various tasks at work. Gaining that experience will compensate for the pay cut in the long duration of term. In a field of corporate job, one just simply stick to their task and did not get chance to move to another department. It is structured but it is monotonous too. Doing different things is definitely exciting.
Lively work environment
One of the best part of a startup is that you can easily chill out with his team or even bosses after work. A startup mostly employs young people who have the zeal and determination to give their best part. The excitement of working with people you like will make solving issues easier because you can always walk up to the person and have a one-on-one discussion.
It Will Help to Curb Attrition
One of the initial step is to encouraging your employees to contribute to the growth of the company also does away with another problem start-ups face – a high rate of attrition.
Entrepreneurship for millennials seems more like becoming a rock star or sports star today than actually “grinding” a business out today. Entrepreneurship comes with its own set of challenges and wins. What transforms these challenges into wins is how we handle them at your set of risks. Exercising prudent financial habits while setting up your venture is a crucial aspect of any entrepreneurship that often gets overlooked. While the majority perceive the world of finance as a black box which is filled with complex terms and jargons – it need not be the case for everyone. Instead of letting that clout influence your judgment or even worse – make you run away from it, let’s try to dig deep and simplify your take on personal finance to make life easy and turn your financial understanding into strength for the business that you intend to build. Experience Matters
Here are some of the tricks for all the Millennial people who are seeking to Get into Entrepreneurship/Startup
Always make sure that launch your startup in the market at least 2 years after thinking and starting. As it helps to thinking more on your idea and work on it. If you fall in this category then you need to spend some more time on understanding the importance of prioritizing your expenses, budgeting, and planning since it will go a long way in helping you build your business
Raise Money from Family and Friends
Raising money from investors and VC funds might be a day to day task nowadays, however, many of the well-known industrialists today which includes Infosys CEO, Mr. Narayan Murthy have stories about raising money from their family and friends first. It requires a lot more hard work and determination to pitch your product to people who have known you for long and understand your motivation to build a business. It helps in validates your idea, boosts your confidence and brings your idea to fruition before bringing investors onward.
Pay attention to your credit
Now more than ever, millennial small business owners are skipping loans in favor of getting into business with personal credit. Their age, business size and annual revenue may prevent them from qualifying for any of the financial assistance. Hence, using a personal credit card may be one of their few options.
After a couple of years in business, these same millennials will be able to return to financial institutions a little older and wiser, with bigger companies and some earned revenue on the books. But, returning and seeking a loan with outstanding debt on a personal credit card isn’t a good idea.
Make Technology your Friend
Maintain proper income of inflow and outflow, for your personal use, even when you’re working and not actively pursuing any of the entrepreneurship activity. By using some of the user-friendly mobile apps, one can easily get a detailed analysis of an insight into the categories of personal expenses. Always use technology that help you in maintaining history, financial records and in analyzing your spending patterns.
Evaluate Fallback Options
When the things were getting tough, the tough get going. One of the foundation stones of entrepreneurship is the ability to plan all the fallback options which are drawing out only enough to float around will contribute in extending the runway for a couple of months only, however, financial capital is needed for the organization’s for the growth of long-term. Apart from directly raising money from Venture Capitalist funds and angel investors, one can explore options of participating in b-plan competitions, startup fundraising competitions, and applying for business loans etc.
Go to every networking event you can and look and talk with successful entrepreneurs, or, at the very least, ones who are a bit further down the road from you, and ask a lot of questions and take feedback from them. Most people don’t mind talking about themselves and are often willing to offer some advice. The hardest part is usually mustering up the courage to ask for help.
Persistence never fails
Never ever give up. It’s a cliché, but perseverance is the most important quality any entrepreneur can have.
Separate your emotions
Don’t just simply tie your self-worth to a failure. It’s an emotional roller coaster being an entrepreneur and when your morale is low, dark thoughts can easily eat through self-esteem. As an entrepreneur, you’re going to experience a lot of failure in your life. The ups and downs never end, so it’s better to learn how to ride the waves of ups and downs. Try to separate your emotions from results, whatever it will be good or bad.
“Whenever you read a good book, somewhere in the world a door opens to allow in more light.” One couldn’t agree more. Books provide a doorway to another world and are our best companions. But we should be very careful while we select books. Good books develop in us many qualities. A man of wide reading is a man of culture. Books, magazines and journals do not bore us. They make our life happy. But bad books spoil our taste. Only a sincere reader of good books knows what divine pleasure he gets from reading books.
And the experience of reading a great book increases of manifold when you realize it is your idol’s favorite book too. So, I present to you a list of favorite books of top CEOs of the world.
The Remains Of The Day
The Remains of the Day is a book of loss and love and regret, of things that define us and shape us, about trust and loyalty misplaced and hopes and dreams crushed, of selective memory and carefully constructed in self-defense universes that let us try to be what we aspire to be, and the cold brush with reality that inevitably comes.
The Boys in The Boat: Nine Americans and Their Epic Quest for Gold in 1936 Olympics
This book is an amazing balance of human interest, history, and sport.Â It is an inspirational story of eight young men from different backgrounds who learned to work as a team and overcome tremendous obstacles, defeating elite teams from other universities and finally the German crew in Berlin. This book talks about the determination of amateurs who accomplish great things.
The End of Power
A word to the wise: Although the text runs only 244 pages and the writing is accessible enough to be read by almost anyone, this is a book of serious intellectual heft. The ideas are substantial and consequential. Thus book talks about how leadership has evolved over the past 100 years.
The Innovator’s Dilemma
This is the gist of the book: if you are going to create a new company, you ought to learn from history and fashion a product that will have the existing leaders gladly walking away from the business you are fighting for. This book talks about changing technology. The five principles laid down by Clayton have become established norms now.
Competing Against Time
In this path-breaking book based upon ten years of research, the authors argue that the ways leading companies manage time in production, in new product development, and in sales and distribution represent the most powerful new sources of competitive advantage. The principles here are really important.
6.The Charisma Myth
The Charisma Myth is a mix of fun stories, sound science, and practical tools. Cabane takes a hard scientific approach to a heretofore mystical topic, covering what charisma actually is, how it is learned, what its side effects are, and how to handle them. It talks about mastering charisma to win people over.
7. Search Inside Yourself
Search Inside Yourself reveals how to calm your mind on demand and return it to a natural state of happiness, deepen self-awareness in a way that fosters self-confidence, harness empathy and compassion into outstanding leadership, and build highly productive collaborations based on trust and transparent communication.
Last mile delivery startup WOW Express, which specializes in e-commerce delivery, has secured $4.5 million (nearly Rs 30 crore) from several existing investors including Tamarind Family Private Trust. The round was series A round for the Mumbai headquartered startup.
WoW Express aims to use the raised capital to expand its geographical presence, improve technological capabilities and attract promising talents into its senior management team. Besides, the startup aims to increase its e-commerce operation from 42 cities to over 100 cities in the next 1 year.
The company counts high profile e-commerce clients like LimeRoad, Amazon, Nykaa, TataCliq and Shein. On its official website, the company claims to cover more than 1600 zip codes across 40 cities.
WoW Express has also stated that it remains absolutely determined to grow its newly launched healthcare and diagnostics delivery business. This new business vertical, which was launched almost six months back, delivers blood samples and bodily fluids from labs to diagnostic companies.
The company claims that currently 5-7% of its annual revenue come from this new business and aims to increase this by almost 20% by end of the next year.
WOW Express and scores of other logistic startups engaged in first as well as last mile delivery solutions have sprung up due to unprecedented growth in e-commerce business during last one decade. Some of the leading startups in this space are LogiNext, Locus, ElasticRun, 4tigo and LEAP India.
Some of these startups are also taking advantage of breakthrough technologies like AI, Big data & data analytics to streamline their delivery.
Everyone has a dream to chase. But no dream is chased in isolation from the goal in the first place and a combination of factors that lead to fulfilment of that goal. India is riding high on successful entrepreneurial stories. An Entrepreneur today, regardless of the domain of function, is the foundation on which inspiration stands and transcends lives. And more often than not, entrepreneurs today are increasingly operating from Co-working spaces.
An attribute about a Co-working space today is that due to its DNA and structure, more and more such places are increasingly mushrooming in different parts of India and increasingly, entrepreneurial powers of the Start-up culture are taking to them like a fish to water.
So lets visit some common advantages and benefits of operating from a Co-working space
Your fully equipped office
Co-working spaces aren’t any stopgap kind of an arrangement instead of a regular office. These are fully equipped with all essential support structures that a business or an idea needs in order to fulfil its goals and objectives. Common features, in this regard mean- mailboxes, spacious conference rooms, IT support infrastructure and other facets. You can work for as long as you want and tirelessly so in the presence of these support systems.
An economically viable support for start up culture and entrepreneurs
One of the major concerns for most start-ups is the availability of finances. Those enterprises that are sufficiently backed by resources and finances need not look toward in this direction but for a bootstrap entrepreneur there could be possibly nothing as handy as a Co-working space. For being cheaper in affordability and well within the reach of an entrepreneur’s finances, this is the way to go!
It is a win-win for a Co-working space owner and an entrepreneur
There aren’t any great stakes involved in this process, truth be told. While an entrepreneur needn’t worry about the infrastructure- its cost, upkeep, repair and other financial challenges, save for the rent he’s got to pay for- those who own the infrastructure have the advantage of having regular inflow of funds in order to take care of burgeoning costs, if they ever may be some.
A regular office environment
Even though an entrepreneur doesn’t own a Co-working space, he has the advantage of enjoying work in an absolute familiar sense, akin to a regular corporate space or work. Work cultures here are defined by the bright enthusiasm and keen communication between different kinds of people who are involved in shaping up ideas, ideologies, solutions and services. Therefore, what one experiences in a Co-working space is a direct communion between youthful energies and path-breaking ideas leading to an environment that fosters change and is indefatigable of sorts.
A handy environment for making contacts, establishing communication
Co-working spaces offer a readily available environment in which to interact from different people- who may not necessarily be working in your direction and whose paths and processes are very different from those of yours. It is also nice to know what another business is doing and the vibrant forces behind it. Similarly, you’ve got the advantage of exchanging hands, ideas and, pleasantries regarding your idea and work with different sources that may, at the end of it all, benefit you in some way. Does a regular one-office environment provide this efficacy? Perhaps not!
Egg manufacturers Eggoz has secured seed funding from group of angel investors. The seed funding round amounting to Rs 1.2 crore ($176,000) saw participation of investors like Narendra Sankar, Vishal Sharma, Anurag Jhanwar, Mohini Jhanwar, and Sunil Mishra.
Eggoz intends to use the seed funding for R&D purpose and to build a new poultry plant in Bihar’s Nalanda city. The startup already owns several farms across Madhya Pradesh and Bihar, according to its latest filings with Ministry of Corporate Affairs.
The management states that it currently has 1,00,000 hens and aims to increase this number by 5,00,000 hens within the span of two years for targeting the North Indian market. The startup, which is based in Madhya Pradesh’s Kurawar city, claims that North India still lags behind its southern counterpart in egg manufacturing.
Founded in December last year, Eggoz is a brainchild of four inspiring entrepreneurs – Negi, Uttam Kumar, Aditya Singh and Pankaj Pandey. Their dream is to transform north India into production hub for quality eggs.
This appears to be an ambitious dream, since today almost 70% of eggs are sourced from Southern India. A gap that Eggoz aims to close by substantial margin in the matter of few years.
Besides, egg production in India is a highly unorganized market, with local and unbranded players clearly dominating the scenario. Comparatively, the size of organized market is still very small, leaving a herculean task for startups like Eggoz
Beauty e-tailer Purplle raises $2.57 in fresh funding round.
Beauty and cosmetics online marketplace Purplle has secured $2.57 Mn (INR 17.5 Cr) in a fresh funding round led by group of investors. Reports claim that the multiple-tranche fundraising round was led by an investment firm headquartered in London. Besides, Patrick Chong Fook Seng (founder of Luxasia Group) and existing investor JSW Ventures (venture capital arm of the JSW Group) also participated in the funding.
The fundraising round valued the Mumbai headquartered startup at roughly $35-36 million (Rs 240-245 crore), a person familiar with the matter claimed. The latest funding round has come barely six months after Purplle raised Rs 3.44 crore ($537,000) from Singapore-based Mountain Pine Capital and clutch of individual investors.
It is been speculated that this is a part of the larger funding round that is most likely to get close in coming months. Purplle has so far declined to comment on the latest funding reports.
Founded by two IIT alumnus in 2012, Purplle sells cosmetic products and beauty appliances that have been sourced from several well-known Indian and international brands. The company also sells its private label for nail polish and lip stick StayQuirky on the official website. The startup claims that StayQuirky has already achieved immense popularity among consumers, compromising almost 47% of the overall nail polish sales.
Competition in online beauty products is pretty stiff
Since big players like Flipkart and Amazon also deal in cosmetic products, niche players like Purplle and Nykaa face aggressive competition in the space. This competition is likely to intensify even more as reports are claiming that Flipkart and Amazon are likely to start their own private label. Besides, online grocery store BigBasket and Myntra (Flipkart’s subsidiary) have also announced plans to venture into the space.
Industry analysts claim that the only way niche players like Purplle and Nykaa can beat big players is buying offering more product varieties.