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After almost five years, my book on marketing yourself via podcasting is here! 

In this episode, I talk about my launch philosophy and why I'm not doing the traditional "Internet marketing" launch and what I've done (and what I'm doing) to get the word out about this book.

In This Episode:
  • The "Slow Burn" Launch
  • How I took a book to #1 on Amazon (almost)
  • Where I put my energy on "launch day" (it wasn't the book)
  • The audiobook and why it's not out yet
  • What's next for RED Podcast
Links To Things I Talk About: Help Your Entrepreneur Friends Reach More People...

If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

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In this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of my book on marketing yourself via podcasting

I'm one week away from launching. The print version is in my hands and the digital files are ready for distribution.

In This Episode:
  • Ingram's Lightning Source vs. Amazon's KDP Print – I run the numbers
  • Lightning Source vs. KDP – Who has better print quality?
  • A free layout tool for your Kindle books
  • Why I did Kindle layout myself 
  • The "slow burn" book launch
  • How this book is already helping me to get speaking gigs (even though it's not even out yet)
Links To Things I Talk About: Help Your Entrepreneur Friends Reach More People...

If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

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In this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of my book on marketing yourself via podcasting

The final manuscript is back and now I'm in the process of making the audiobook. 

In This Episode:
  • A "second chance" foreword opportunity
  • The final edit (seriously)
  • The final editor
  • Making an audiobook – the process
  • Why I'm doing an exclusive distribution deal (for now)
Links To Things I Talk About: Help Your Entrepreneur Friends Reach More People...

If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

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The (almost) final manuscript for my book on how to market yourself via podcasting is back. Now what?

In this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of this book.

 

In This Episode:
  • Why I'm ahead of schedule (for once in this entire process)
  • Finding a new line editor...or is it a proofreader?
  • The "final" edit
  • Why books always have problems
  • Foreword update - one last shot for my original plan to work
  • Plan B
  • My transition from the music business, to books, to TV/film, to podcasting (and how this had influenced this book)
Links To Things I Talk About: Help Your Entrepreneur Friends Reach More People...

If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

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I'm very close to launching a book on how to market yourself via podcasting and I'm taking you through the process as it happens.

Over the last couple of months, one of the things I've been working on is securing somebody to write the foreword for this book. I've reached out to a few people and FINALLY heard back from somebody...sort of. I heard back from somebody he works with.

That experience is what I talk about on this episode.

In This Episode:
  • The first response to my series of foreword requests to a popular podcaster
  • General book updates -- content editor update, copy editor interviews, cover update
  • Celebrities and their handlers 
  • A story about Robert Plant
  • Rejection and how to work with it
  • A big factor in why I was rejected (and what I'm doing about it)
Links To Things I Talk About: Help Your Entrepreneur Friends Reach More People...

If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

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Did I say on the last episode that I was 60 days away from releasing my new book?

What I meant to say was that I was 60 days away from releasing another update for you. And that update would say I'm about 60 days away from releasing a book.

For real this time.

This book is about how to market yourself via podcasting, by the way. I started writing it almost four years ago and it's everything you need to know about how to boost your authority (and business) via podcasting, how to grow your podcast, and how to attract the perfect audience for what you do.

 

In This Episode:
  • Gender and podcasting
  • Is my book sexist?
  • Race and podcasting
  • My fight not to be a curmudgeon
  • "Test Readers" and what they found in the rough draft
  • Forewords - Being rejected (and ignored)
Links To Things I Talk About: Help Your Entrepreneur Friends Reach More People...

If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

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I'm about 60 days away (for real this time) from releasing my new book on how to market yourself via podcasting. This is a book I started writing almost four years ago and it's been a challenge to get it out. In this episode as well as the last couple of episodes, I talk about the process of making that happen.

Taking my own advice, and the advice of songwriters in Nashville, I took the last month to give the manuscript for my upcoming book a complete rewrite.

The first draft of this book was about 120,000 words. This one is just shy of 90,000 words. It's tighter, it flows better, and it's closer to being released, but there is still a lot of work to do.

In This Episode:
  • Goals for the manuscript rewrite -- what all non-fiction books should have 
  • Time management for a manuscript rewrite and how to get everything done
  • Why my first book had a co-author (and why this book is just me)
  • How podcasting is similar to writing a book
  • RED Podcast 1.0 vs. RED Podcast 2.0
  • The downside of doing interviews on your podcast (there are a ton of them, but this is the big one)
  • Pressure -- why I feel so much of it (more than the usual pressure) to get this book right
  • The "next" step in the book publishing process
  • Test readers and why I chose them
  • Why my title was rejected
  • Book covers and why I do my own (at least the concepts)
  • Are you too close to your work? I may be...
Links To Things I Talk About: Help Your Entrepreneur Friends Reach More People...

If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

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There's a saying in the music business -- "Good songs are written, great songs are rewritten."

Same goes for books. If you want a great book, you need to have somebody (or a few people) help you with editing.

I'm about 60 days away from releasing my new book on how to market yourself via podcasting. This is a book I started writing about three years ago and it's been a challenge to get it out. And on this episode, I talk more about the editing process.

In This Episode:
  • Why this book has taken over three years (so far)
  • A book editing lesson from a print journalist
  • What happens to your manuscript when you work on it too long (and how to fix it)
  • My first editor (and why I'm no longer working with her)
  • The reason the new editors sent my manuscript back to me without editing it
  • Bringing in yet another person to help me with a new outline for the book
  • Why I haven't given up on this book already
Links To Things I Talk About: Help Your Entrepreneur Friends Reach More People...

If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

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I'm about 90 days away from releasing my new book on how to market yourself via podcasting. This is a book I started writing about three years ago and it's been a challenge to get it out. 

Over the next few weeks, I'll be sharing a behind-the-scenes look at the writing and publishing of this book.

In This Series:
  • Writing a book (and rewriting it...three different times)
  • Hiring an editor, firing that editor (sort of), and bringing in two new editors
  • Resistance
  • Finishing your book, ripping it into pieces, and putting those pieces back together, in a new and better order
  • Doubt - What if this doesn't work?
  • Introducing yourself to a brand new market
  • Getting famous people to do a foreword for your book
  • Being turned down by famous people...
  • Having so many delays on your book people don't take your seriously anymore 
  • Editing down 120,000 words into 80,000 good words
Links To Things I Talk About: Help Your Entrepreneur Friends Reach More People...

If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

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Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are,

This is Part 3 of a three-part series on how the writing and publishing process went down. Everything in the series was done in realtime, as it was happening. This episode contains a conversation I had with Jeff right after The Free-Time Formula was released to the public.

In This Episode:
  • Who's going to market this book?
  • The importance of pre-orders for your book
  • Getting your book in physical bookstores
  • How to sell books to people on your mailing list
  • Have a podcast? How often should you mention that you have a book available?
  • Should the audio book version of your book get its own launch?
  • Old school book publishers (and how they think)
  • Advertising books on Amazon.com
  • Airport bookstores
  • Why authors sign contracts with major book publishers
  • Getting a foreword for your book
  • How to reach out to people for endorsements of your book (and how to get them to say yes)
  • Meeting deadlines when you're writing a book
  • The power of books
Links To Things I Talk About: Get The RED Podcast App – It’s FREE! Help Your Entrepreneur Friends Reach More People...

If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, subscribe now via Apple Podcasts and you'll never miss an episode.

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