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I'm very close to launching a book on how to market yourself via podcasting and I'm taking you through the process as it happens.

Over the last couple of months, one of the things I've been working on is securing somebody to write the foreword for this book. I've reached out to a few people and FINALLY heard back from somebody...sort of. I heard back from somebody he works with.

That experience is what I talk about on this episode.

In This Episode:
  • The first response to my series of foreword requests to a popular podcaster
  • General book updates -- content editor update, copy editor interviews, cover update
  • Celebrities and their handlers 
  • A story about Robert Plant
  • Rejection and how to work with it
  • A big factor in why I was rejected (and what I'm doing about it)
Links To Things I Talk About: Help Your Entrepreneur Friends Reach More People...

If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

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Did I say on the last episode that I was 60 days away from releasing my new book?

What I meant to say was that I was 60 days away from releasing another update for you. And that update would say I'm about 60 days away from releasing a book.

For real this time.

This book is about how to market yourself via podcasting, by the way. I started writing it almost four years ago and it's everything you need to know about how to boost your authority (and business) via podcasting, how to grow your podcast, and how to attract the perfect audience for what you do.

 

In This Episode:
  • Gender and podcasting
  • Is my book sexist?
  • Race and podcasting
  • My fight not to be a curmudgeon
  • "Test Readers" and what they found in the rough draft
  • Forewords - Being rejected (and ignored)
Links To Things I Talk About: Help Your Entrepreneur Friends Reach More People...

If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

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There's a saying in the music business -- "Good songs are written, great songs are rewritten."

Same goes for books. If you want a great book, you need to have somebody (or a few people) help you with editing.

I'm about 60 days away from releasing my new book on how to market yourself via podcasting. This is a book I started writing about three years ago and it's been a challenge to get it out. And on this episode, I talk more about the editing process.

In This Episode:
  • Why this book has taken over three years (so far)
  • A book editing lesson from a print journalist
  • What happens to your manuscript when you work on it too long (and how to fix it)
  • My first editor (and why I'm no longer working with her)
  • The reason the new editors sent my manuscript back to me without editing it
  • Bringing in yet another person to help me with a new outline for the book
  • Why I haven't given up on this book already
Links To Things I Talk About: Help Your Entrepreneur Friends Reach More People...

If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

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Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are,

This is Part 3 of a three-part series on how the writing and publishing process went down. Everything in the series was done in realtime, as it was happening. This episode contains a conversation I had with Jeff right after The Free-Time Formula was released to the public.

In This Episode:
  • Who's going to market this book?
  • The importance of pre-orders for your book
  • Getting your book in physical bookstores
  • How to sell books to people on your mailing list
  • Have a podcast? How often should you mention that you have a book available?
  • Should the audio book version of your book get its own launch?
  • Old school book publishers (and how they think)
  • Advertising books on Amazon.com
  • Airport bookstores
  • Why authors sign contracts with major book publishers
  • Getting a foreword for your book
  • How to reach out to people for endorsements of your book (and how to get them to say yes)
  • Meeting deadlines when you're writing a book
  • The power of books
Links To Things I Talk About: Get The RED Podcast App – It’s FREE! Help Your Entrepreneur Friends Reach More People...

If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, subscribe now via Apple Podcasts and you'll never miss an episode.

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A year ago, I had a chat with Jeff Sanders about book publishing. We talked about his experience with his first book, The 5AM Miracle.

I asked him if he'd sign a publishing contract for future books. He said no.

I ran into him a week later and he told me, "I've just signed another book deal."

This is Part 1 of a three-part series on how the writing and publishing process for this book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are, went down. Everything in the series was done in realtime, as it was happening. This episode contains a conversation I had with Jeff right after he had signed the contract with his publisher, Wiley.

In This Episode:
  • Why say "yes" to a large book publisher
  • The pros and cons of self-publishing a book
  • How Jeff was "discovered" by a book publisher
  • Jeff's podcast and how it helps him get his book deals
  • Big Book Publisher vs. Small Book Publisher
  • Working with a book editor
  • Breaking up a big book project into smaller, more managable parts
  • The pressure of delivering a high-quality book
  • Jeff's advice for getting a book deal
Links To Things I Talk About: Get The RED Podcast App – It’s FREE! Help Your Entrepreneur Friends Reach More People...

If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, subscribe now via Apple Podcasts and you'll never miss an episode.

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