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Simplify business success - with the right technology and team supporting you. Stephen Canning, CEO of JCurve Solutions (ASX: JCS) explains how customers are seeing greater success with ERP business software.

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The new financial year offers a chance to reflect. A chance to review the successes or shortcomings of your end of financial year results. The final EOFY results can be heavily influenced by processes and business operations throughout the year. EOFY processing often uncovers data issues and inefficiencies. These problems become apparent and uncover a slew of improvement opportunities for the new financial year ahead.

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Do you remember those "3D magic eye" pictures from the 90's? They looked like a jumbled mess of colours but if you stared long enough, you could see a 3D image hidden within the chaotic pattern.

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The last time I took a weekend away, I made the mistake of leaving all my packing until the night before departing. I was running around in a panic, trying to get everything together without a defined plan of attack. Socks were flying across the room and toothpaste was being shoved into the side pocket of my suitcase. As I boarded my flight the next morning, I was tired, couldn't remember where I'd packed everything and kept thing I’d forgotten something. The End of Financial Year can create this same, anxious feeling for businesses that have left their EOFY preparation right until the last minute.

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The business landscape has changed significantly in recent years due to technology, globalisation, and many other factors. Traditional methods of high-pressured and aggressive sales tactics are becoming less effective at actually increasing sales. After all, customers now have more choice and accessibility to companies than ever before. If you put the "hard sell" on a potential customer who's not up for it, they'll simply look elsewhere.

When you're brainstorming ideas on how to increase sales, it can be easy to jump to solutions such as running promotions and beefing up marketing activities. While these strategies can be effective, they can also cut into your profit margin. Having your sales team sell more aggressively runs the risk of customers labelling your business as "that pushy company that's always trying to sell me something".

How then do you increase sales without selling? Find out the five sales strategies that can help you sell more - without becoming that "pushy sales company" that relies on outdated sales tactics.

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An ERP system acts like the technological brain of a company’s operations. It can process vast amounts of information about the daily activities of a business. ERP provides valuable feedback to all areas of the business, and it provides intelligence on everything from stock movements and demand forecasting to sales and marketing activity, purchasing, accounting, and more.

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What motivates your team and drives them forward within your company? Is it that sense of achievement gained after going above and beyond for your customers? Is it working within a supportive work environment that lends itself to employee growth? Or maybe your team simply knows that their opinions are valued and they feel empowered to affect positive change within the business.

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It's the book that business leaders are talking about. Unsung Business Heroes features inspiring stories from highly successful Australian business founders, owners and CEOs from SMEs and family businesses to large, ASX-listed corporations.

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Many businesses out there are up against tough competition. Not only that, but they’re often operating on tight margins making it an on-going priority to contain costs. It can be a balancing act to get it right, and the focus can naturally fall back to selling more and selling faster to keep the business growing at a fast pace. For more tips on growing your sales faster, see our article How to Grow Sales, Faster – 5 Secrets Shared.

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You can’t afford to have your business and your accounting platform creaking along when others are flying at on-demand speed.

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