Loading...

Brian Wood a literary agent who lives in Vancouver, B.C. joins Enterprise Radio. He worked as a local buyer for Chapters and then Indigo and is now one of the top Sports literary agents in Canada.

This episode of Enterprise Radio is working in association with the Author Channel.

Listen to host Eric Dye & guest Brian Wood discuss the following:

  1. Tell us a little about yourself- when did you first begin writing?
  2. When did you realize that poetry was the form of writing you excelled in?
  3. You’ve had two collections of poetry published now. How does your work as a literary agent help you as a writer of poetry?
  4. Your first book Winter Walk introduced readers to your classical style of poetry- focusing on rhyme and meter. What is it about that form vs post modern poetry that you prefer?
  5. Weekend Getaway at Generic Hotel is an interesting title for your second book – what is the focus of this new work?

Brian Wood started out in the book industry working for Prospero Books (now part of Indigo) in Ottawa and Toronto. In 1999, he became the regional book buyer for all of the Coles stores in B.C.

In 2001, he became the Western Regional buyer for all of the large format stores ( Chapters, Indigo) in B.C. He pursued full time work as a literary agent after leaving Indigo.

He married his publicist Rachel in July of 2013.​ His first book was Winter Walk and his second one is titled Weekend Getaway at Generic Hotel both available on Amazon.

Website: www.brianjwood.com

People also listened to this: Children’s book author, Diana Rangaves

Read Full Article
Visit website
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Vets 22 Chairman and Tech From Vets President Jeff Shuford has dedicated 2018 to continue his mission of empowering and inspiring veterans nationwide. A regular contributor to Forbes, Entrepreneur Magazine, and The Business Journals, Shuford focuses his attention on highlighting new ideologies and his continued domination of thought leadership strategies. Shuford’s weekly TV segment that highlights veteran business owners in North Florida has received thousands of views and continues to be a leader in the veteran business news industry throughout the Jacksonville ecosystem. “Jeff has cornered the market, their’s not many places that you can go in Northeast Florida without someone referencing his impact,” stated business expert Gregory Grant of Grant Business Solutions.

With that in mind, the Quality Resource Center approached Shuford and formally asked that he become a member of their Board of Directors. “I was truly honored to be asked to join the Quality Resource Center in their quest to provide housing to our nation’s heroes,” stated Shuford. Quality Resource Center is mission rests in helping homeless and at-risk veterans regain their dignity through a comprehensive and holistic approach. The 4.1 Million Dollar veterans-only apartment complex will consist of 23 one-bedroom units and will be equipped with the amenities needed to get veterans back on their feet with dignity. Shuford currently serves as the Director of Marketing & Corporate Communications for the multi-million dollar real estate company Kellum Corporation based in Ponte Vedra Beach Florida. Shuford led his real estate company to the sale of a 1.85 Million Dollar land listing on US-1 in mid-2018. “The market projected that our land would take approximately three years or more to sell, we beat those projections by over a year and a half. I am fortunate to have a great broker that believes in my marketing ability, it’s an honor to wear many hats and wear them well,” stated Shuford.

Quality Resource Center’s goal is to assist at-risk veterans in their successful reintegration into civilian life and in doing so, they will offer residents vocational training, job placement, financial management assistance and health & wellness, classes. All in line with Shuford’s mission to train veterans on entrepreneurship, technology, and thought leadership. Shuford’s organization Vets 22 has fed over 1000 veterans at the VA Outpatient Clinic in Downtown Jacksonville and provided free books and event tickets to veterans throughout the North Florida region as well. A recent partnership with Jacksonville University will allow Shuford to utilize the prestigious university’s campus to host annual veteran entrepreneurial boot camp classes to small groups.

Shuford was recently awarded the Presidents Award from the National Association of Black Accountants and is on pace to revolutionize the way veterans are viewed nationwide. “As veterans, we have our wounds seen and unseen, but we have to continue to strive for greatness,” stated Shuford. As Shuford’s future looks bright his goal is to keep shining the spotlight on veterans issues and that’s what truly drives Shuford’s daily mission.

About Jeff Shuford:

Jeff Shuford is an award-winning technologist and a decorated Iraq War Veteran based in Jacksonville Florida. A regular contributor to Forbes, The Business Journals, Entrepreneur Magazine, and The Huffington Post, Shuford’s passion for producing captivating content extends far past his columns in prestigious publications. Shuford’s Forbes article titled “Nine Unique Ways To Brand Yourself As A Thought Leader,” was named by LinkedIn Business as one of the Top 10 Most Popular Articles Among Recruiters This Week. In addition to Shuford’s Linkedin Business honor, his piece was also named as an Editors Pick and the most viewed and shared article from the Forbes Coaches Council of 2017.

Bestowed the Community of Heroes Award by the DAV, Shuford’s innovative leadership and passion for helping veterans led his company also to be named the Best Veteran Tech Startup of 2016 by The Huffington Post. In addition to that honor, the Huffington Post later named Shuford number one on the list of the Top 5 Emerging Veteran Tech Founders of 2017.Shuford’s dedication to STEM is evident in his technological achievements. Shuford also recently led his technology company to win a 2017 BizTech Award presented by The Jacksonville Business Journal for their work developing, deploying, and successfully marketing the self-funded Vets 22 app.

Considered a thought leader and influencer in public relations Shuford has also positioned his brands to be featured in publications such as Sports Illustrated, Forbes Sports Money, NFL Network, The Jacksonville Business Journal, The Huffington Post, ForbesCouncils, WJCT, WJXT, and Entrepreneur Magazine among others. Shuford served with the U.S. Army in Operation Iraqi Freedom 06-07 and earned a Combat Action Badge for his efforts at age 19.

Originally posted here: https://techfromvets.com/news/…

Read Full Article
Visit website
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Your business is your lifeline. As such, you want to do all that is possible to make it as successful as possible. The signs you install for your business will also influence its success. This means that you want to be sure of the type of signs that you choose for your business. The first thing you need to be aware of is the various types of signs that businesses can choose. Whether it is a storefront sign or any other kind of sign for the business, you need to think about signs such as metal board signs, plywood signs, fabric signs among others. You could probably contact National Neon Signs Calgary to learn more about signs for your businesses.

Here are 5 tips to help you select a sign for your business:

  1. Type of sign to install

The first thing you need to think about is the type of a sign to use. You probably want a sign that can last much longer in the business. You may have to choose signs made from materials such as fabric, plywood, punched metal, metal logo and metal lettering, rock signs and many others. The type of sign that you will choose will be dependent on their aesthetic values and how long lasting they will be.

  1. Cost of the storefront signs

You will definitely have to consider the cost of the storefront signs. You want to choose signs that are cost effective. The kind of materials and design of the signs will definitely determine the cost. You need to consider the cost of the signs based on where you will buy them and how they will be installed.

  1. Where to buy the signs

Where you will buy the signs will determine their cost. You can buy your signs in the local sign stores. You can also buy the sign in the regional stores or online. With all these options, you should get the best sign that can propel your business to success. Your sign will also depend on the design and the manner of installation.

  1. Sign printing websites

It would also be a good idea for you to seek more information from the websites that offer sign printing services. Depending on the place where the printing of the signs will be done, you could easily get a good deal from the sign printing websites. You need to ask the online shops the kind of materials they offer on the signs. Be sure to avoid any kinds of limitations.

  1. Brand Consistency

You should be consistent with issues such as the materials and the color of the signs that you will buy. For the businesses that have branches in many places, you need to maintain the same color and content of the signs. This is a good way to maintain brand consistency. Ensure that you are passing the same message for all your businesses or the branches of the same business through the signs. Brand consistency is one of the best ways to show your clients that you are serious about the business and the services and goods that you offer.

Read Full Article
Visit website
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Global financial turmoil and shifts in the market have resulted in incredible price volatility for the commodities businesses buy and sell. This volatility can significantly impact a firm’s profitability. Many businesses are starting to use hedging to protect themselves against volatility and the threat these price swings pose to business’ finances. Here is how implementing financial hedging can affect your business model.

Risk Reduction

Hedging can protect a business from the potential problems of rising interest rates and associated debt payments. If there is a high probability of a cash shortfall, such as challenges paying debt obligations or capital expenditures, then it is worth hedging one’s risk.

You should hedge based on your net economic exposure, not the risks one business division is concerned about. If your business is engaged in international trade, you could hedge the company against currency fluctuations. This means taking into account both what your firm buys in that currency and sells in that currency, and then planning for the overall risk to the company.

Commodity options protect your business from lower prices while giving you the ability to profit from higher prices. However, hedging needs to consider not only protection from potential losses as commodity prices fall but the potential upside if prices go up. Hedging can be costly, and not enough managers understand the cost-benefit ratio of the contracts they enter. Don’t enter a hedging contract that costs more than the risk it mitigates.

Managers may make decisions based on an assessment of the cash flow in a given situation but fail to consider the odds of the scenario that is almost certain not to happen. Sometimes they fail to consider the company’s ability to absorb those losses if they did come to pass. Don’t assume that hedging is the first or best way to manage risk for your business. Perhaps shutting down facilities when operating costs are too high or altering product specifications is a better choice. Alternatively, a business could look at cost savings like integrating the business vertically. Furthermore, businesses could mitigate the risk by setting aside larger cash reserves to cover potential losses. Understand all of your alternatives and pick the one right for your situation.

Increased Opportunities

Hedging strategies can protect you from rising interest rates but allow you to benefit from falling interest rates. An interest rate swap would let you lock in current interest rates. An interest rate swap creates a synthetic cap on interest rates the business pays. More complex hedging products can give you the option to enter a swap that alters your interest rate without the obligation or provide the protection of a fixed rate with a high degree of flexibility. In all these cases, the business benefits from protection from higher interest rates and debt payments while having the opportunity to exploit lower interest rates.

Foreign currency exchange hedging can protect you from wild swings in currency valuations while allowing you to benefit from favourable changes in a currency. Read the financial hedging products explanation from JCRA to better understand your options for managing risk while maintaining the ability to profit from favourable changes in the market.

Protection for the Business

Hedging can be used to ensure that you receive at least a certain price for a product or don’t pay more than you can afford for critical materials. Commodity call options protect you from higher prices for key commodities but let you benefit from lower prices. Only hedge what matters. For example, an aluminium manufacturer should hedge their exposure to aluminium since price fluctuations in the price of aluminium have a significant impact on business’ bottom line. That business shouldn’t worry about hedging against oil and gas prices because it has very little impact on their overall margins. It is a waste of money to hedge risks that don’t pose much of a risk to the company.

If your current contracts are already structured to minimise the company’s exposure to a commodity’s price, hedging becomes a costly redundancy. In the worst-case scenario, hedging increases the company’s financial sensitivity to commodity price fluctuations to which it was previously immune.

Conclusion

Hedging is one way to protect a business from prices in the materials they buy and products they sell, and it can be used to minimise the impact of changes in a currency’s valuation. It is essential for businesses to understand what they are doing, in order to avoid costly mistakes.

Read Full Article
Visit website
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

You cannot run away from the fact that content is king in the modern world. Therefore, you need to create the kind of audience that your audience will like and also engage with on a daily basis. Currently, one of the easiest ways to consume content is podcast and hence they highly tend to be habit forming. You may decide to plug in your earphones and listen to your favorite lyrics as you work out, commute to work, or even cook.  However, you will still be expected to generate high-quality content and have some promotional savvy for marketing your show. The question is how will you do this?

https://pixabay.com/en/technology-equipment-music-laptop-3042044

Here are some five tips that you can use to produce engaging podcast content:

  1. It is Not About You 

The fact still holds that all individuals are self-absorbed. Most of us use ourselves as yardsticks of viewing the world. In fact, some people will tell you that the favorite world for a person is his or her name. Therefore, you will be required to share and engage your podcast if you wish to get people to notice. You have to create it more about them and not you. Mention your entire guest together with the other influential brands or people you discuss. Link them to your site and also tag them on social media. This will index you better in all search engines apart from increasing your reach. You can start small and then build up. You also need to develop good relationships with individuals who have a smaller following. As you continue building your reputation, you will find yourself reaching the high-end leaders in the industry. 

  1. Develop a System for Content Sharing

Generosity is critical in producing engaging podcast content. According to a study carried out by Adam Grant, there are three categories of people. These include the givers, takers, and matchers. Givers are overly generous while takers tend to take more than they give. Matchers are individuals who match the same generosity level they receive. 

In his findings, Grant discovered that givers are very few yet most successful people. You need to start by offering a valuable thing if you wish to get something. However, you should not always expect something in return as you give. Also, you should not give up to the point that it will hurt you. This is what will separate the successful from the masses. 

  1. Let it be Actionable

If you are not a great celebrity, you are not going to get a huge and active following unless the content you are providing is actionable. People will only engage with the content that holds significance and value to them. Their goals would be to improve the quality of their life of they may have the aspiration of becoming like you. The content you provide should help them in achieving this objective and hence it should be simple and actionable. You can begin by giving them a single takeaway. Talk of that single thing that they can do right now and that will enhance their livelihoods. Recent surveys reveal that the potential of most individuals allows them to remember seven of something and you should not go beyond this. 

  1. Visual Impact

Podcasting could be an audio-centric podium but audios are critical in promoting your show. The cover of your podcast, website design, and social media should be unique. Brand consistency is critical but you should not overlook novelty. Get one of the best DSLR cameras in the market for generating unique images. Novelty entices human beings to explore and understand. It motivates individuals to click on headlines and ads and learn more.  

  1. Clickbait Will Hurt You at the End 

Headlines that draw individuals in via curiosity but offer little value are considered to be untrustworthy and disingenuous. Editors who work in major publications will inform you that the use of clickbait is hurting in the long-run. Your audience should be able to trust you to a consistent engagement. While the algorithm keeps on getting smarter, it can hurt your ranking in the search engine. You would create attention by gambling headlines and not making clickbait. Make sure you link it to valuable content and that it actually delivers whatever is stated in the headline. 

Conclusion 

In conclusion, as you publish your content to several social channels, you should cater it on each platform. For example, you can create images on LinkedIn or Instagram.  While sharing a podcast or other contents that is featuring a brand or an influencer, you have to include an embed code for them to copy and paste on their website with a lot of ease. This creates a backlink and graphic to their site and still gives the guests an exposure and ego boost. 

Read Full Article
Visit website
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

If you want to break into the real estate market, most professionals will suggest starting with a rental property. Rental properties generate some of the highest returns in the real estate business, making them one of the most lucrative investments. Whether you plan for your rental being a primary source of income or just a side hustle, there are some important aspects of being a landlord that you should be aware of. 

Marketing 

Now that you’ve purchased your property, it’s time to get the word out that you have a home or unit(s) available. When it comes to real estate, digital marketing is king. While a sign in the front yard won’t hurt, it’s not enough to properly market your rental. Consider using online resources such as zillow.com, apartments.com, and even Craigslist. The bulk of apartment hunters look online to find their next residence, so don’t miss out on your biggest audience of potential renters. Looking down the road, if you’re rental business ever becomes large enough, consider hiring a digital marketing firm to ensure that your webpage and properties are at the top of every search engine result. 

Screening Tenants 

Getting stuck with bad tenants is a landlord’s worst nightmare. The eviction process is lengthy, expensive and stressful—which is why it’s so important to get the right occupants the first time around. Make sure to notify all potential tenants in your advertisements that they will need to agree to a background check; any applicant worried about their credit or criminal history likely won’t bother applying. During the lease renewal process, it’s a good idea to do a second background check if you have any suspicion of criminal activity in regards to your current tenant. 

Managing Your Property

There is a long list of responsibilities when you’re a landlord and even new properties can require a great deal of attendance or maintenance. Unless you want to handle repair requests, applications, and rent collections yourself, you should consider hiring a professional property manager. If your property is small enough, such as a two-bedroom home, a manager might be excessive. However, multi-unit complexes and large apartment buildings most certainly require some degree of staffing. 

Repairs

There’s no getting around the fact that your property is going to need repairs sooner or later. If you’re starting out small, hire a handyman or contractor for individual tasks as they arise; there won’t be any need for a full-time position until you have built your business up. As soon as a tenant makes a request for a repair, it’s incredibly important that you attend to the problem as soon as possible. Failing to fix broken showers or light fixtures in a timely manner will only upset your occupants and set you up for potential legal problems. 

Pets 

Almost 70% of American families own some kind of pet. While it might seem like a bad idea to allow your tenants’ fury friends to occupy your units, you could be missing out on your largest market of renters. Concerned with the potential damage to your property? Simply charge your tenant a pet deposit and additional rent to cover any potential damages that pop up; applicants with pets usually expect the requirement of an additional payment and deposit for their pet(s). 

Use Online Resources 

From rent collections to applications, everything should be handled online. Consider using a property managing software and set up notifications to you or your property manager’s phone so that messages and requests from occupants are dealt with immediately. There are a handful of real estate websites at your disposal, as well. Cozy.co and turbotenant.com will make paying rent online easy. 

Discrimination Clauses 

It’s important to protect yourself from any accusations of discrimination when searching for new tenants. To avoid such claims, conduct a phone interview and have a potential tenant fill out an application—making sure they submit to a background check—before you meet with them in person for a tour of the property. Once you meet with an applicant in person and deny their application, your chances of being sued for discrimination drastically increase. Be cautious of scammers who take advantage of these laws in order to exploit rental business. 

Use this helpful information to successfully run and operate your first rental business and you could be raking in the profits of a landlord in no time.  

Read Full Article
Visit website
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

When you traveling with kids, your vacation might turn out to be more work than you originally anticipated. Facts are if you organize your vacation in a way that will make your kids happy, chances are you will be happy, too. You can do a few simple hacks to avoid feeling stressed out and get the most out of your next family vacation. Here are seven ways to make a family vacation better for the kids:

  1. Include your kids in the decision-making process

If you decide to include your kids in the decision-making process, you will allow them to be proactive about their upcoming vacation, which is going to create some hype. Kids will love that you are giving them a chance to decide on where to go next or what vacation activity they can pick up when they arrive at their destination. 

  1. Plan ahead

Planning ahead may not have been your first choice when you were flying solo, but if you are traveling with children, you should take some time to plan ahead. That way, you will be ensuring that your kids have some activities already planned, which is going to take care of some of that energy they possess in abundance. 

  1. Get an early accommodation booking

Getting an early booking is going to provide you with a way to get access to the accommodation that’s more on the exclusive side of things. You can find many great deals, both online and offline if you decide to book accommodation well in advance. Your kids will be able to properly research the place they are going to and figure out what they want to do there by themselves. It’ easy to save money on early flights and accommodation, and travel more as a result. 

  1. Arrange a fun way of transport

While you were probably hoping to have a journey that’s as comfortable as possible, chances are that your kids will be more up to having a bit of adventure. If you are hauling long distances, the flight would probably be the best option for you. However, if you are traveling by road, there are quite a few alternatives you can choose from. A charter bus is one alternative, which is perfect for those vacations, where you don’t want to think about driving at all. 

  1. Think about meals

While you might’ve liked to constantly try out new cuisines and eat out at various restaurants, when you’re traveling with children, you have to prepare for a lot more than just one person. It doesn’t matter if you are going to prepare the meals or you need to choose a restaurant of everybody’s liking, it’s still the best to know in advance – what would be one or two meals of the day and where you would have them. 

  1. Have an adventure or two

Kids are usually all about action-packed fun, which is why it’s important to organize an activity that would cater to that side of them. Whether it’s a game of beach volleyball or a trip to a local hidden beach, your kids are going to love that bit of diversity you will be bringing into their vacation. 

  1. Pack accordingly

Lastly, you should look to cross out any things that are not really necessary from your packing list. Smart packing is essential for any traveler, but this goes double for anybody planning on vacationing with kids. You will be grateful to get rid of any excess weight, as well as not having to carry around a ridiculous amount of luggage

Read Full Article
Visit website
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

One of the common mistakes that many organizations commit is the decision to launch their website before making it market-ready. It means they do not prepare their site to handle the challenges that a website might face during its launch. The challenges include choosing the service provider for hosting, making a website’s on-site copy, and qualifying SEO (search engine optimization) requirements. While focusing on these requirements, organizations tend to overlook performance issues (slow load time, response time and CPU saturation) that arise during an unexpected workload on their website.

Load testing is essential to handle these issues. During load testing, testers simulate a heavy load on a website and analyze its behaviour (speed, scalability, and stability). The performance metric derived from the load test helps the testing team to create a baseline for a website. It initiates an efficient testing process that gives the maximum benefit to an organization. Therefore, organizations should focus on load testing. 

Apart from making a website market-ready, other reasons to emphasize on load testing are:

  1. Load testing reveals bottlenecks

Load testing helps organizations to find the performance bottlenecks of a website. By simulating real-time load on a website during a load test, testers compare its behaviour in the presence and absence of a heavy workload. It helps testers to analyze the behaviour of a website and examine its capacity to handle an unexpected workload. Load testing also reveals the hardware bottlenecks. It evaluates the maximum number of threads a system can run at a time. Assessing threads helps organizations to resolve potential hardware and VM problems. It provides better integration of hardware and software which increases the efficiency of the product. 

  1. Load testing prevents revenue losses

After the identification of possible bottlenecks during load testing, organizations can resolve two potential issues (slow response time and system downtime) before the deployment of their website. It enables enterprises to avoid the loss of revenue that may occur when their website fails after the release.  Poor performance affects users’ experience and causes a deduction of the user base to organizations. Moreover, running the load test after the product release creates additional expenses that may affect an organization’s budget. Therefore, load testing eliminates revenue losses and helps organizations in maintaining their budget.

  1. Load testing maintains the user base

During promotional events (festivals and national holidays), travel websites and e-commerce websites receive heavy traffic. Load testing analyzes a website’s capacity to handle many concurrent transactions. When testers discover deterioration in the website’s speed, scalability, and stability, they report it to the developers. It helps developers to fix those issues. A better experience makes the site reliable to users and retains the user base.

  1. Load testing consolidates the database

Load testing enables organizations to choose an efficient database technology (Mongo and Redis). During load simulation, testers also check the database connectivity. They observe the response time of the database when a user sends a query (using MySQL or PHP). Organizations increase the scalability of their website by finding bottlenecks in the database. It provides resilience to their database because an unstable database may cause unforeseen data loss.

  1. Load testing takes care of each sprint

Load testing allows testers to identify the effects due to change in the source code of the website. After every release, organizations perform regression testing. However, it only ensures that the new changes in the website do not affect its overall behavior. Load testing enables organizations to analyze the performance repercussions caused due to changes in the source code. It facilitates regression testing and helps the organization to achieve a faster time to market.   

  1. Load testing provides customer satisfaction in agile

If an organization uses an agile methodology, it needs to ensure that the undergoing development and testing fulfil the requirements of the users (clients). With load testing, organizations can reveal the stability of their website. It makes the clients confident that they will get a quality website. The assurance keeps them satisfied and increases their trust towards the organization. 

Load testing ensures that the final website can retain a large user base. It helps organizations to release a quality website that satisfies numerous users and increase their reliability in the market. Therefore, organizations must carry out an efficient load testing effort before they market their website.

Read Full Article
Visit website
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Does AdWords work – yes it can. Pay per click is a great way to advertise your business and Google AdWords can make a huge impact on small businesses sales, as its direct marketing reaching the targeted audience simply and efficiently. Driving traffic to your website via AdWords is highly customizable and has great reporting functions. 

Should you only use AdWords? No! As we recently discussed in a few articles on SEO and email marketing, marketing is all about finding the right fit for your business. This could mean just using AdWords or using a combination of all types of digital and old school marketing to successfully promote your business.

But in saying the above, we can say that AdWords offers a lot of bang for buck, with the client being able to see results immediately – rather than hoping for results from a newspaper advert.

Here are the top reasons to use AdWords:

The Reach – everyone uses Google, with 2+ trillion searches a day, technically everyone who searches something on Google is available to you as a potential client. Google has the answer for everything, so advertising with Google will get you access to people asking questions. 

The limitation – not bad limitations, great ones. You only want to delver product with a 10-mile radius of your business – AdWords can limit the radius range! You only want to target people age between 25-35 years – AdWords can limit age range! Setting you parameters on AdWords means clicks and money will not be wasted on people not interested in your service or product. For example, creating a campaign to advertise your Australian sports betting site would mean people who are interested in sports betting in Australia searching for this info will see your ad and visit your site – no more bounces out of your site!

Control – With a little bit of study on your own you can run a successful AdWords campaign – with its massive reach and resources. Or if you are not so inclined, hiring an AdWords professional to run and maintain your campaigns is also a money saving option. The control is still entirely with you, as you focus on certain areas, start and stop campaigns, set a budget, choose how much you are willing to pay per click – and then let AdWords run this for you!

Quick Results – While SEO is necessary (you must have an excellent website – it’s a basic requirement) AdWords offers instant results that can be seen from day 1. AdWords will offer your Ad to a person searching for the details you supply – no unexpected results for the client and no unnecessary clicks for your business. And you can pull reports from day one on your progress easily.

Use AdWords!

Use AdWords, no really try it out. Even if you start on a small budget and a limited search, just to see how it would affect you business and revenue. With Google’s massive reach, somewhere in those trillions of searches each year are your potential clients, and by not utilizing AdWords your competition is gaining these clients.

Read Full Article
Visit website
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

It seems like everyone has a blog these days. Blogs to promote their products, their writing, lifestyle,  to complain about the weather, or just share their journey through life. There’s a reason blogs are so popular: they can get the word out about something important to you, and your personal take on it. You can give your blog as much or as little time as you like, though you may find it quite addictive! Most people don’t get much opportunity to hold forth on their favorite topics without fear of interruption or their audience melting away, so this can be your time to shine, or at least get your thoughts out there for someone to find. Blogging can be a great way to get the word out there about your business and to talk about your products or services. People who are passionate about their work can talk at great length about it and can give the world their expert or insider knowledge. With a number of platforms now offering free and user-friendly setup and hosting for your blog, there’s no reason not to.

Blogging for Business:

  • Showcases your skills. Self-published authors in particular report great results in reaching a wider audience when they start to spread the word about their writing through blogs and other social media platforms. It’s an opportunity to show people the way you think, the way you write, anything to pique their interest.
  • Builds your brand – you can let the world know what you have to offer and get your brand name or your product, service or enterprise out there. Give people visual cues, snappy descriptions, and keyword rich text so that you’ll be the first thing on their mind when they want something you offer.
  • Improves your search engine traffic. Giving a little consideration to search engine optimization means you’ll be easy to find. It’s free advertising.
  • Improves discipline. You’ll get more hits with regular, timely blog posts, feature higher in search results, and stay fresh in your customers’ minds, so try and organize your time to get blog posts out there.
  • Can be tailored. Whatever you offer, there’s a blog that’s just right. You can decide whether it should be very visual; if you produce items that are useful or beautiful, you can show them off, and explain your products and their creation and inspiration. Maybe you work in cutting-edge software technology, in which case you could blog about advances in your field and what that means for the world in general. Consider your target audience – if you make toys or baby products you could focus on things that might interest parents, like lists of gift ideas or some supportive, funny observations about modern parenting.
  • Broadens your network. You might find some useful contacts in your area or field of interest – not just consumers and clients, but a group of people who can support you and help your business grow. Maybe you can be part of that support network for someone else, too.

Blogging for Fun:

  • Lets you share your passion. You have a captive audience – a blog is not a conversation. It’s your take on the world and your chance to say everything you want, without interruptions. If your work is your passion then so much the better, both for your blog and for enjoying your life!
  • Can get you positive feedback; everyone loves a pat on the back. It’s an absolutely lovely feeling to get a bit of positive feedback from someone who likes what you do. And they’ll tell their friends… and they’ll tell their friends…
  • Can find your friends around the globe – instant, worldwide communication means bringing together people who would never meet in the outside world but who might just have a lot in common. Or maybe you’ll meet people with whom you don’t yet have anything at all in common, but who you can share new interests and experiences with, introducing each other to new things. These can be part of your business network, or might just be someone you think you’d like.

Blogging for a Better You:

  • Isn’t just fun, isn’t just business, but the enrichment of your knowledge as you find yourself broadening your field of research to write with authority on your chosen subjects. The odd scholarly reference doesn’t go amiss – people love statistics.
  • Improves your critical thinking, language and communication skills. Some of us haven’t really sat down and written anything much since we were in school. Writing means thinking in a different way, a change in the way you organize your thoughts to convey them through this one-sided platform.
  • Gives you a chance to have a rant! Raging into the void about something that annoys you can be really cathartic. You might just hit a nerve with someone, too; sometimes the people you resonate most with are the ones with the same bugbears as you. You might find ways to tie this to your work too. Maybe use this to (fairly) review your competitors – there’s a reason you started your business in the first place – you might have seen a gap in the market, or you thought you could create something better than what was already available. Use your blog to tell us why!
  • Might get a negative response… there are a lot of keyboard warriors out there who feel an obligation to start a fight whenever they think someone is wrong on the internet. That sounds pretty exhausting. Remember you don’t have to engage with it. For every loudmouth who doesn’t like you, there are numerous people who’ll really like what you have to say. Or maybe someone disagreeing with you can help you to learn and improve. The internet can be an echo chamber, and hearing different opinions is really important.

Blogging is fun, it’s addictive, and it helps to grow your brand and increase your business traffic. It’s good for the mind and soul, giving you a place to organize your thoughts and dust off those rusty writing skills. It’s free advertising, a captive audience, and it might even be your legacy. Enjoy it.

Read Full Article
Visit website

Read for later

Articles marked as Favorite are saved for later viewing.
close
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Separate tags by commas
To access this feature, please upgrade your account.
Start your free month
Free Preview