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GetResponse is a popular that is generally suitable for ecommerce businesses. I have reviewed this app in this article below that you can check out to see how it can stack up against your requirements. Once you've gone through the review, I also suggest you come back here and also read one of my recent posts describing 10 formulas to help you boost ecommerce sales.

Since you're reading this post on my ecommerce platforms blog, I would probably not be wrong in assuming that you are associated with an ecommerce operation. This being the case, I'm sure there is no need for me to tell you much (if anything at all) about the effectiveness and the benefits of email marketing as it relates to any online business. In the unlikely event that you are not aware of the advantages of email marketing for your online business, all I can say is ‘just do it' – you will thank me for this once you see the results.

📢 Editor's note: This post was originally published on February 23, 2015 and has completely revamped and updated for accuracy and comprehensiveness.

👉 Here is my GetResponse review.

GetResponse Review: Overview

GetResponse is a state-of-the-art email marketing tool designed to help you automate your email efforts. You can create newsletters specifically for the people on your email list, crate immersive autoresponders, and check out excellent reports related to your campaigns.

💡 Not so long ago, GetResponse also updated its functionality to make itself more of an all-in-one service, complete with CRM access.

Alongside email marketing, GetResponse also provides auto funnels, customer relationship management, and so much more. Though it's been in action since 1998, GetResponse is evolving at a rapid pace today. According to the company, more than 350,000 people use the solution now.

GetResponse Review: Key Features

Contact Manager – one of the basic building blocks of an email marketing app that is available with GetResponse

List Segmentation – a fairly useful feature provided by the app

Template Selection – with over 500 ready-made templates offered, GetResponse stands at the top of the crowd of competitors here

Template Editor – a feature-rich template editor is provided to let you edit and customize the message templates easily. HTML editing is also possible if needed

Image HostingGetResponse allows you to host images and other files on their server

Social Media Marketing – a highly beneficial marketing method today that you can integrate with your email campaigns via GetResponse

A/B Split Testing – a marketing method provided by the app that most of the advanced marketers just love

Autoresponder – one more quite useful email marketing feature provided by the app

Surveys – another marketing tactic supported by the app

RSS Feed Integration – a useful way of marrying website updates with email marketing that is supported by GetResponse

Google Analytics Integration – yet another useful feature that is available with the app

Spam Score Checking – one must-have email marketing feature that the app provides

Reporting/Stats – detailed statistical info and various reports related to your email marketing campaigns can be generated using the app

GetResponse Review: Email Campaign Creation

Templates are a must-have for any auto-responder or marketing strategy.

The better the templates on your email marketing tool, the more impressive your content looks, without forcing you to worry about things like coding.

GetResponse gives you the option of choosing between designing your own templates from scratch or using one of their pre-built models.

If you prefer to keep your hard work to a minimum, I'd recommend using the drag-and-drop editor. Though you don't get a huge number of templates to choose from here, the quality of your options is pretty good. The templates look professional, and mostly up-to-date. However, you might not like all of the templates you can get.

Additionally, it's worth noting that you can potentially buy some additional templates from a third-party source if you're looking for something in particular.

One big plus for GetResponse is how responsive the templates are. You can rest assured that any template you choose will automatically adjust to suit any device – including smartphones and tablets. GetResponse will even show off a preview of your new email in the “Mobile Preview” section if you want to see how it's going to look.

You can also flip the smartphone preview that you get, so you can see what it's going to look like when your users switch to landscape mode.

GetResponse Review: Web Fonts

One particularly disappointing thing about GetResponse's email creation experience is that you don't get a lot of control when it comes to choosing web fonts. You can really only use the basic options that come with most email marketing tools as standard.

Unfortunately, this means that you're not going to get a lot of opportunity to stand out in today's email marketing landscape, but you are going to be able to ensure that your fonts will maintain the same eligibility across all devices.

GetResponse Review: Landing Page Creator

On the plus side, GetResponse does at least come with a landing page editor built-in alongside the email drag-and-drop editing tool.

This means that as well as designing attractive email campaigns, you can also ensure that you're going to be getting as many potential customers onto your email list as possible with some stunning landing pages. GetResponse's landing page creator is also mobile friendly, so you can use it from your mobile device to build squeeze pages.

Even more impressive? You can test the conversion rate of your squeeze pages against each other in real-time, ensuring that you're always rolling out the options with the best potential ROI.

The addition of a landing page creator might not seem like much of a big deal. However, when you realize that most tools, including AWeber, will force you to use a third-party tool to get the same functionality, you can see how valuable this becomes.

Even more impressive is the fact that GetResponse doesn't force you to compromise on email marketing templates or landing page creation based on how much you want to pay for. All of these tools are available on the lower-pricing plans too.

GetResponse Review: Integrations

The chances are that you're using a lot more than just an autoresponder in your marketing campaigns.

You're going to need sales tools, website building solutions, and even separate CRM and billing software too. That means that it's always helpful to have a tool that integrates well with others. Fortunately, GetResponse is excellent when it comes to integrations.

👉 With a little over 100 integrations to choose from in total, there's something for everyone, including:

  • Amazon Payments
  • BigCommerce
  • Etsy
  • Google AdWords
  • Lightspeed
  • Facebook pixel
  • Convertful
  • Clickdesk
  • Google contacts
  • JustUno
  • MailSync
  • Freshbooks
  • Drupal
  • Formstack
  • Joomal

…and a lot more. Find the full collection here.

GetResponse Review: Automation

A tool for email automation wouldn't be much good without plenty of rich automation features, right?

GetResponse Auto Responders

The most valuable of these automation offerings from GetResponse is it's impressive autoresponders. These are the emails that you send to your audience at set intervals that are established by your marketing plan. You can send emails the moment after someone signs up for your subscriber list or send them a discount to encourage them to buy when they abandon your cart.

GetResponse‘s autoresponder offers the option to send time and action-based messages based on various triggers and actions including:

  • Opens
  • Clicks
  • Subscriptions
  • Changes in contact preferences
  • Birthdays
  • Changes in user data
  • Completed transactions/ goals
Marketing Automation Funnels

GetResponse also created a new version of the autoresponder functionality lately called “Marketing Automation” that allows you to establish flowcharts based on what you want the email tool to do when a user does something specific – like clicking on a link.

Honestly, the more you get into GetResponse‘s range of automation tools, the more impressive the whole experience becomes. You can actually create a unique way to interact with your customer through just about every touchpoint that you can imagine.

There's also a host of pre-built templates in the autoresponder environment that will help you to get started on pursuing the goals that are relevant to you.

For instance, if you choose the “Welcome” template, you can add specific actions, conditions and more to determine exactly how you want each moment with a customer to play out.

GetResponse AutoFunnel

For those who really want to go above and beyond with their marketing efforts, there's another new feature from GetResponse called “AutoFunnel”. This transforms GetResponse into a full all-in-one solution for your eCommerce business.

👉 With AutoFunnel, you can:

  • Design landing pages
  • Create product catalogues
  • Create Facebook campaigns
  • Add autoresponder cycle subscribers
  • Drive users to sales pages with squeeze funnels
  • Manage transactions
  • Send emails for abandoned cart customers

As the name of the feature suggest, GetResponse give you easy access to everything you need to build and play out your sales funnel without any need for additional apps and coding. It's an excellent way to get started if you're just jumping into the marketplace.

There's also the option to integrate other third-party platforms into the mix such as BigCommerce, Etsy, and Shopify.

GetResponse Review: Optimization

GetResponse is an impressive and easy-to-use email marketing tool, designed for the modern audience. However, just like any advertising service, it's important to make sure that you can consistently update and improve your campaigns.

That's where optimization features come in.

Everything from subscriber segmentation to A/B testing is essential to enhancing your campaigns.

GetResponse Segmentation Options

One of the most impressive features of GetResponse is how you can easily send to or exclude multiple people from your data segments at once. This isn't always the case from competing programs like AWeber. For instance, on GetResponse, if you have 3 segments, A, B and C, you can message them all at once or individually, depending on the checkboxes you choose.

You can also exclude multiple segments if you want to and do the same thing with individual lists if you want to get more specific with your mailing.

This kind of flexibility is important in a time when personalized marketing is crucial to your success. Most of the time, if you want advanced segmentation, then you need to pay for higher-level premium packages on your mailing tools.

GetResponse A/B Testing

Another thing that makes it easy to optimize your campaigns on GetResponse, is the availability of some fantastic split-testing tools.

The A/B testing functionality on GetResponse is a lot more in-depth than you would get from competitors, because you can test up to five messages against each other at once. Usually, you're limited to just 3 segmentation options with tools like MailChimp for instance.

The only downside is that figuring out where to find and use this A/B functionality is a bit complicated for beginners. You'll need to track down the distribution settings in your newsletter creation tool to get started – which doesn't make a lot of sense.

It would be a lot easier of GetResponse created a specific tab just for A/B testing.

A/B Testing Reporting and Analytics

When it comes to really diving deeper into how your email campaigns are working, GetResponse has some excellent opportunities to offer. You can access a wide range of analytics and reporting options depending on your needs. What's more, you get to place your results into a range of different formats, such as tables and charts.

👉 Some of the reporting features available include:

  • One click segmentation: The option to access people who didn't click on a newsletter you sent in the past and place them into a new unique list for re-engagement.
  • Per-user information: Check out useful data about your subscriber taken from the CRM functionality within GetResponse
  • Email ROI: Check out the tracking code on the post-sales page on your site and figure out how effectively you're increasing your revenue.
  • Metrics over time: What kind of actions are your users taking at specific times? Use this information to customize your mailing schedule
  • Newsletter performance comparison: Check out how two of your broadcasts are working by looking at them side-by-side.

To give you even more support with your conversion efforts, GetResponse can even let you keep a close eye on things like sales and sign-ups from your home page.

Once you've gathered your data, you can use it to create sub-segments of your customers, or just update your entire email strategy.

GetResponse Review: CRM

One of the things that sets GetResponse apart from other email automation tools, is that it offers all-in-one functionality. In other words, this is a software solution that can help with everything from marketing to content management and sales.

GetResponse only introduced a new CRM functionality into their package somewhat recently, however, it still helps to differentiate the marketing tool. The CRM is relatively basic, allowing companies to create sales pipelines, add contacts to specific lists, and track activity with contacts, like how many emails you've sent or phone calls you've had with them.

The CRM is also integrated with all of the email marketing functionality that's provided through GetResponse, so you can combine your promotional efforts with more in-depth advertising solutions. GetResponse also allows users to add people to a CRM pipeline based on the activity, such as email open levels, form completions, purchases, and so on. It's also possible to trigger autoresponders based on where people are in pipeline stages.

With CRM functionality, you can send automated emails to people based on what they did on your website, then follow up later to automatically move that person to another stage in your pipeline as time passes by.

It's difficult to track down an email automation tool that offers the same functionality for a low price. Salesforce, Hubspot, and Infusionsoft are generally much more expensive, for instance.

However, there are a few things missing from GetResponse's feature set when it comes to CRM functionality too.

For instance, email activity..

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Let's face it, running an online store requires a considerable amount of work when it comes to marketing. You have to engage with customers through social media, blog posts, up-sells throughout the sales process, coupons and all the other elements that come along with pushing people to your website. However in this AWeber review we talk about the one marketing tactic that seems to stand above the rest: email marketing.

Not only do you get a chance to connect with customers through their own personal inboxes, but services like AWeber make it easy with automated campaigns, beautiful templates and reports to understand how well you're doing.

If you're looking for an email marketing app/service for your ecommerce store, we recommend reading through this AWeber review as we discuss this established player that should be consider among other, competing services.

Editor's note: This post was originally published on August 12, 2016 and has completely revamped and updated for accuracy and comprehensiveness.

AWeber Review: Overview

AWeber is easily one of the most popular tools for email marketing available.

It's been around for years, offering over 100 email template options to choose from, along with excellent customer service, state of the art solutions for automation, and opportunities for segmentation too.

If you're looking for something simple and straightforward that will allow you to design a fantastic strategy for lead nurturing and conversions, then AWeber can definitely help. This easy-to-use software is great for beginners and pros alike.

AWeber is compelling because it truly focuses on being the premier choice for email marketing on the current marketplace. Designed specifically for entrepreneurs and small businesses, AWeber transforms the marketing experience and continually delivers updates to ensure that it remains competitive in this cluttered marketplace.

Although AWeber originally joined the email marketing race in 1998, it hasn't become out-of-date yet. The company is always working on giving users the next best things to boost deliverability and email performance.

Here's what you need to know to decide if AWeber is right for you.

AWeber Review: Features

Campaign Management – The biggest question you should have when opting for an email marketing platform is, how easy is it to make a professional email and send it out? Thankfully, the campaign manager with AWeber is run with a drag and drop editor. This means you don't need to know anything about coding.

In addition, you have the opportunity to develop automated campaigns that go out at certain periods of time. So, if you'd like to send out an automated email to every new ecommerce customer, it only takes a moment to setup.

Automated Follow Ups – One of my favorite features is all about sending out automated follow up emails based on customer activity. For example, if a customer comes to your website and buys a product, you may want to send them a thank you message. If after two months they don't come back, AWeber has tools for sending out coupons for bringing people back to the store.

Solid Signup Forms – Integrating with most ecommerce platforms like Shopify and Bigcommerce is no problem, and the signup forms you place on your ecommerce store are quickly configured and beautifully branded. This assists with growing your list fast, and it also allows for A/B testing.

Subscriber Segmenting – Anyone who runs an online store knows the importance of customer segmentation. Sending out broad emails to everyone is going to return fewer conversions. So, AWeber has comprehensive tools for segmenting the people on your list. Maybe you have some people who you consider VIPs. Maybe you like shooting emails to people who haven't been to your shop in awhile. Regardless, the features are there for making this segmentation happen.

Wonderful Ecommerce Integrations – From PayPal to Etsy, and Shopify to WooCommerce, AWeber has an onslaught of integrations with tools that are bound to come up on your ecommerce journey. For example, you may want to get an email signup form on your WordPress site powered by WooCommerce. Not only is there a plugin for this, but it only takes a moment to get it combined and placed on certain parts of your website.

Tracking – Click-throughs and opens are all included with email analytics. View which products people are most interested in, and in turn, segment your lists based on the reports that come in after sending out email newsletters.

AWeber Review: Email Campaign Creation

One of the most important features provided by any email marketing tool, is a simple strategy for broadcast creation. Fortunately, AWeber happens to provide one of the largest selection of templates for e newsletters and announcements on the market. In fact, there are hundreds available, including HTML templates that can be customized according to your needs.

If a wide selection of email templates (over 150) wasn't enough to impress, then AWeber also provides more than 700 different sign-up forms to help you build your email list to begin with too. These forms are available to place on your social media platforms, blog page, website and more.

So, how good are the email templates exactly?

Well, obviously not all of them will suit your personal style.

There's a good chance that you'll find some templates on AWeber that seem pretty outdates. However, you can always customize the templates that you don't like with the intuitive email editor tools provided. These features give you the option to upload images to your template, add a logo and more.

Email Template Fonts

One particularly compelling thing about AWeber email templates, is that you get a lot of control over your font options – more than you'd usually get from most email marketing solutions including GetResponse.

The opportunity to access web fonts in AWeber means that you can provide an experience that's very different to the basic one-size-fits-all options provided by most email options. Most software solutions come with a handful of “safe fonts” to choose from, and that's it. Which makes it difficult to stand out in a cluttered inbox.

Another great thing about being able to use customizable fonts, is the fact that you can achieve more consistency by using the same typefaces as the ones on your websites and blogs.

RSS to Email Templates

Another great feature about AWeber is that it comes with access to software that can transform the RSS feed on your website into newsletters that you can deliver to your audience according to a specific schedule. This is known as a “Blog broadcast” on AWeber, but you don't have to focus on just using it for your blog.

This ability to make the most of RSS feeds is particularly beneficial for bloggers who want the subscribers on their mailing list to automatically get updates with newsletters containing the latest information that they share online. If you generally update your website with blogs and news quite frequently, and you want to share that information with your subscribers, AWeber can help you save a lot of time.

One important thing to note is that you won't be able to use the same templates on AWeber for your RSS content as you would for your other emails. There are specific templates for RSS mails that you need to stick to. However, AWeber does provide you with quite a lot of choice here.

Autoresponder Email Creation

While any email template might be important to your overall communication strategy for customers, there are few things more appealing to today's businesses than an autoresponder feature. Autoresponders in your email marketing tools allow you to automate the way that you reach out to your target market based on specific triggers.

For instance, when you set up an autoresponder series, you can make sure that your customers always get an email when they leave something in their cart or finish a transaction. AWeber actually claims to be the first company to have created the autoresponder in 1998 – which is a big point in their favor if its true.

Since AWeber tells people that they were the inventors of the original autoresponder, you'd probably assume that their automated emails would be phenomenal. However, it's mostly just okay. You don't get some of the more advanced features that you get in GetResponse or ActiveCampaign for instance – but you do get a relatively straightforward strategy for establishing emails based on triggers.

For instance, you can automatically send all of your subscribers an instant onboarding email from the moment they sign up to your list. If you want to boost your chances of success you can also follow up with an opportunity for them to follow you on social media sent via email, plus a promotional code to get them buying quickly.

Typical autoresponders are very easy to create and great for beginners in the email marketing space. However, triggering your autoresponder based on user purchases and actions isn't as simple as it would be with a competitor like GetResponse or Mailchimp.

Sure, you can create goals or link automation rules to send emails in specific ways – but you're not going to get the full strategy solution for building unique connections with your audience that you'd get from other competitors. For instance, there's no CRM functionality to let you include crucial data about your customers in your email campaign like you'd get with GetResponse.

AWeber Review: Integrations

Usually, when features  (like autoresponders) are limited on a certain email marketing tool, one of the best ways to upgrade your functionality is with integrations. A wide range of integrations gives businesses more opportunities to expand on the capabilities of their email marketing tools. What's more, now that today's companies are using a huge selection of software for marketing, including things like CRMs and blog creation tools – it makes sense to invest in email marketing services that play well with others.

AWeber connects to a huge variety of other cloud-based tools, such as web builders like WordPress and Wix, CRM solutions like Salesforce, tools for landing pages like Instapage and beyond. Depending on the integrations you choose, the offerings from AWeber can be pretty advanced. For instance, some come with a snippet of code that you can add into a website, and others feature unique widgets.

AWeber's integrations are far reaching, and there's even a handy search function on the website to help you find the options that are right for you. For instance, you can flick through available integrations according to categories like CRM, content management, landing pages, lead generation, memberships and more.

However, AWeber isn't quite as seamless and straightforward when it comes to plugging into other software as some of the other alternatives on the web, such as MailChimp. You shouldn't have a problem getting this solution to work with other software as a service (SaaS) apps, but you might find that the integrations aren't quite as in-depth as you'd get elsewhere.

AWeber Review: Automation

As mentioned above, there are few things more important in email software these days, than the right solution for automation. AWeber is pretty good when it comes to taking some of the headache of email marketing off your shoulders. You can go beyond the basics of your typical drip campaigns (mentioned above), with complex workflows that include if-this-then-that logic.

AWeber gives you the option to design your own sales and marketing flowcharts where emails and interactions happen according to user actions, email opens, site visits, link clicks and so much more.

Overall, the automation solutions on AWeber go quite a bit further than your email autoresponders, which is a great thing. There's even the option to access functionality through AWeber “campaigns”. This allows you to initiate specific user actions, specifically clickthrough's and opens. There's also the chance to add specific tags to your segments to determine what kind of content should be sent to which customers.

AWeber recently introduced a host of new marketing automations in their “Campaigns” feature set. It's not advanced as the kind of campaigns you can create with things like GetResponse, MailChimp, or even Klaviyo. However, AWeber will make sure that you have everything you need to really get a jump start on your email strategy.

AWeber Review: Optimization

The more you work on your email marketing plan, the more you'll learn about your customers, and how they respond to specific emails.

An important part of upgrading your email strategy, is to make sure that you regularly optimize and enhance your messages. You can do this in a number of ways with AWeber, including:

AWeber Split Testing

Split testing or A/B testing is one of the easiest ways to update and enhance your optimization strategy. With A/B testing, you simply send separate variants of your newsletters to a specific portion of your mailing list. By monitoring what happens when you change something like a CTA or an email image, you can improve your chances of conversions and lead nurturing.

Most email marketing software, including AWeber will come with options that allow you to make the most of your A/B testing strategy. Although you don't get the widest range of split-testing options with AWeber, you do get enough to make some changes to your campaigns.

Under the Messages section in your dashboard, there's a feature called “Split Tests” for your broadcast emails. This will allow you to specify who you want to send your test emails to, and more. You can only test 3 variants at a time – compared to 5 for GetResponse, but that's still useful when it comes to figuring out what to do with your emails.

Remember that you generally don't want to test too many variants at once on your split tests anyway, as this can end up making things more confusing.

Additionally, although split testing on AWeber might not be as advanced as it is with GetResponse, it's much better than what you'd find on some other email marketing tools. For instance, you can only use 2 variants on Campaign Monitor.

Many other email marketing tools, including MailChimp, stick with 3 variants at a time as the industry standard.

AWeber Reporting

Another great way to take your email marketing strategy to the next level is with a little bit of reporting and analytics. The email analytics in AWeber are pretty high level. You can monitor a range of fantastic metrics, including open rate, click through, and email bounce.

There's also the option to look at other useful information, such as email list growth over time, sign-up methods, and more. You can also find out where people are opening your emails (geographical location) and what kind of previous actions a contact took. For instance, have they bought items from you before?

AWeber's reporting options are probably a little more in-depth than what you'd usually get with solutions like Campaign Monitor. However, there are certainly better options out there. For instance, Klaviyo provides one of the most immersive reporting solutions on the market today.

AWeber Data Segmentation

One other solution for companies that want to optimize their email marketing strategies, is to tap into segmentation. The more you segment your email marketing data and subscribers, the easier it is to send personalized and custom messages to your audience.

With AWeber, you can create segments based on the contents of various fields in your database, such as emails opened, pages visited, links clicked and so on. It's a little tough to figure out how you get to the screen where you create your segments, as you have to search through your dashboard rather than doing everything directly on your list page.

Some solutions like Campaign Monitor and MailChimp are a little bit more intuitive when it comes to delivering your segmentation features – but you can always figure out how to use AWeber as you go.

One big problem with the segmentation features in AWeber, however, is that you can't broadcast emails to multiple segments at the same time. This can be a little problematic if you have multiple segments that need to overlap to create a more specific marketing strategy. You'll also have issues if you're trying to exclude specific segments from your marketing campaigns.

AWeber Review: Drawbacks

As email marketing tools go, AWeber has a lot to offer.

It's one of the most well-respected tools on the market thanks to it's simplicity and heritage. However, while other tools have evolved drastically over the years, much of the functionality on AWeber remains quite basic. This could be a deliberate move for AWeber, who wanted to create a simple way to get marketing started for their customers. However, some companies will need more advanced functionality.

Some of the most common drawbacks include:

  • It's not the best value for money on the market: There are cheaper options available that might be able to give you more functionality for specific things, like automating your marketing campaigns. GetResponse arguably provides a far better solution for autoresponder strategies, for a price that's more affordable.
  • Not all of the templates are ideal: While there are plenty of templates to choose from with AWeber, it's important to remember that quality should matter just as much as quantity. Some of the templates just aren't going to appeal to modern companies.
  • Segmentation is limited: When it comes to segmenting your campaign lists and excluding specific customers from broadcasts, AWeber doesn't make things easy. If you really want to upgrade your strategy for customized email content, you might need to try a different email provider.

RSS emailing isn't ideal: There are specific templates that you'll need to use if you want to send RSS emails with AWeber – and they aren't exactly the most intuitive in the world. There's no drag-and-drop functionality when it comes to editing your email messages, first of all – and your templates are pretty limited in options.

AWeber Pricing

A 30-day free trial is provided for those who would like to get started and see exactly what it has to offer. This has changed from a shorter $1 trial period in the past, making it far more competitive in the marketplace. What's more is that this app offers six different payment plans, making it much easier for you to save money and get that plan that fits your company the best.

What are the AWeber pricing plans you can choose from?

  • $19 per month – Get support for up to 500 subscribers, unlimited emails, automation, segmenting, analytics, customer support, signup forms, integrations, image hosting, over 6,000 stock photos, over 700 templates and educational resources.
  • $29 per month – Get support for 501 to 2,500 subscribers, along with all of the features included in the previous plan.
  • $49 per month – Get support for 2,501 to 5,000 subscribers, along with all of the features included in the previous plan.
  • $69 per month – Get support for 5,001 to 10,000 subscribers, along with all of the features included in the previous plan.
  • $149 per month – Get support for 10,001 to 25,000 subscribers, along with all of the features included in the previous plan.
  • Get a Quote – You have to talk to them if you need support for over 25,000 subscribers.

Keep in mind that quarterly and annual billing cycles are available if you need them.

Customer Support

Ecommerce stores need constant support to ensure that they don't lose any money from broken emails. Luckily, AWeber has one of the best squads in the business, and they offer live customer support through chat or the phone. You also have the ability to send in an email if you'd like.

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Email marketing has been around for quite some time and it doesn't seem to be going away anytime soon. That's great news for online businesses, since you have the opportunity to improve conversions with automated workflows and send out email newsletters to your best customers. Not all are made the same, so we want to go through a MailerLite review to see if this option is a good solution for your business.

MailerLite Review: Overview

MailerLite has your standard email marketing tools like templates and automation, but it takes a step up compared to the competition when we start talking about ecommerce. There are only a few email marketing software options that truly cater to ecommerce stores.

By this, I mean tools like MailerLite that have ecommerce workflows already configured and ready to go. All you have to do is pop in your logo and write some personalized text to get started. After that, MailerLite does most of the heavy lifting for you. For instance, an email might go out when someone purchases an item. You could give them their receipt and maybe a coupon to come back to the store.

👉 Regardless, let's take a deeper look at the MailerLite product to understand exactly what types of businesses should be using it.

Keep reading to check out our MailerLite review.

MailerLite Review: The Best Features

Many email marketing tools offer similar features such as automated emails, drag and drop editors, and predesigned forms. We'll cover all of the essentials so that you know you're getting what you pay for. In addition, we'll go through some of the more unique features that help MailerLite stand out from some of the other email marketing tools.

👉 Here are some of the coolest features:

Beautiful Email Campaigns with a Drag and Drop Editor

The drag and drop editor is filled with tools for you to design your emails and make them look as professional as possible. On the left side of the designer, you can choose from a wide selection of content blocks such as logos, navigation, social links, and text. The content blocks are categorized into several sections such as ecommerce, galleries, surveys, and social media.

All you have to do is drag these premade elements into your email and move it wherever you deem fit.

For instance, I always like to add some products to the bottom of my newsletter, so I would consider putting a two product content block that links directly to my store and pulls some of the products into my email.

You also have some settings on the right side to organize the modules, change the font, and adjust other items like button settings and backgrounds. The middle part of the designer is exactly what you would expect from a good visual builder. It shows everything you would see as one of your customers, and you can even test out the displays on different device sizes.

💡 Overall, the MailerLite email design tool matches up with all of the big dogs. It even has some extra ecommerce modules that others don't have.

Newsletter Templates

Sometimes it's a huge pain to start an HTML email design from scratch. So, that's why MailerLite has a large library of templates to get the process started. Keep in mind that the free plan doesn't offer any of these templates, so you have to at least upgrade to the $10 per month plan. This isn't that big of a deal, but you should know that several competitors give you nice templates for free.

As for the MailerLite template library, you receive several categories including templates for ecommerce, newsletters, events, holidays, surveys, and more. There's even a prebuilt ecommerce series that cuts down your design work significantly. As you can see, MailerLite has emails ready for after the purchase, giving out product recommendations, sale announcements, and more.

In general, I would recommend finding a template that fits your brand and the type of content you would like to check out. The ecommerce series is cool enough in my mind to justify the small upgrade to a premium account. All you have to do is add your logo and some personalized text, then you can have it sent at all times.

Also, the regular templates for things like newsletters and holidays are really easy to customize.

Ecommerce Campaigns

Seeing as how this is an ecommerce website, we want to explore some of the automated ecommerce campaigns a little more.

First of all, you're able to set triggers for when emails should be sent out to people on your website. For instance, you may want a welcome email to go out after people submit their email addresses through a form. Or you may want a popup or even a coupon email when someone clicks a link or when a certain anniversary passes (like a birthday).

Another excellent email for ecommerce is the special promotion option. This provides a large header with the promotion you're having. You can also add a coupon code and a Shop Now button to prompt people to come to your store and shop.

The targeted product email is also a favorite of mine, since it chooses some of the most popular products that individual customers are looking at. It then sends out an email with some suggestions based on what they have browsed in your store. So, if one customer has been checking out running shoes but hasn't bought, MailerLite automatically contacts the customer for you.

A customer survey email is also included with your MailerLite package. It's a simple email design with a description of the survey and some personalization. It then has a button asking users to take a survey.

Finally, MailerLite includes templates and automated campaigns for product recommendations and after purchase information. So, you might want to ask people to rate their experience or give them a receipt and more products to buy.

💡 All of these ecommerce campaigns are essential for running a store, and MailerLite makes it easy for you to set them up and keep the costs low while doing so.

Landing Pages

In order to get more subscribers, it makes sense to create ads or run other marketing campaigns that lead to landing pages. MailerLite takes care of that for you, so there's not as much of a reason to go out and pay for yet another landing page software.

All of the landing pages are designed to convert more people into subscribers. The pages also have additional tools like information bullet points and countdown timers.

MailerLite has several templates for you to work with, giving you exactly what you need to get started building your list and bring in more customers into your store.

Popups

All of the forms in MailerLite have templates for you to customize. This is one of the best things about MailerLite, considering it's not always easy to make your own landing pages and popups.

The popups reside on your website, where they occasionally appear to your site visitors, prompting them to sign up for your email newsletter. What's more, is that you can configure some settings so that the same people don't see the same popups over and over again.

Embedded Forms

Embedded forms also come along with a MailerLite subscription. These are the classic forms you put on your website. There's not much to them except for transferring over a bit of code to your website. Once again, you can also customize the embedded form templates that come along with MailerLite.

Email Automation

Email automation has been becoming so popular that pretty much all of the most reputable email marketing services offer some sort of automated workflow for you to send out emails. This cuts out any work you would have to do manually.

Most of the time you receive some options for sending out automatic emails when someone signs up for your email list, but MailerLite takes it a step further and really assists online store owners with the ecommerce workflows.

When adding a workflow you're able to add emails, delays, conditions, and actions to the entire workflow. For instance, you might send out an email reminding people to come back to shop after they've left your store. You can even have messages for when users click on certain links or complete some actions on while browsing your website.

Overall, the workflow interface is easy to use and highly visual in nature. I feel as if any beginner could get in there and customize the emails quickly and understand exactly how a workflow moves without having to go through the documentation or a learning video.

MailerLite Review: Personalization

The personalization is done in email subject lines and the emails themselves. For instance, you may want to include the user's name in the subject line to convince them to open it.

These personalization tags are also possible in the body of your email. Some of the personalized tags include email, address, and company.

Segmenting and Groups

It's more than okay to simply create a subscriber list and leave it to that. However, you're probably leaving some conversions on the table if you don't group your subscribers and segment the emails being sent out.

For instance, it might be a good idea to segment based on gender. This way, you can customize an email for women's clothes and men's clothes, then send them out separately to the most relevant groups.

RSS Email Campaigns

This is one of the most unique features from MailerLite, where you can link an RSS feed to MailerLite. After that, MailerLite creates an email whenever the RSS feed is updated and sends it out to your subscribers.

This is a wonderful way to send out relevant information from outside sources. For example, there may be a blog that relates directly to your own products. It may or may not be yours, but you have the chance to compile this information and quickly send it out as an email.

MailerLite Review: A/B Split Testing

A/B split testing has become one of the norms in email marketing software, but it's worth mentioning because MailerLite's split testing has a wonderful interface and easy process for rapidly making multiple emails and sending them out to groups of people.

Essentially, you would create several emails to see which one is the most effective. The first wave of emails would go out. Based on the results, the most popular email would then send out to the rest of the subscriber list.

MailerLite: Results Tracking

The stats are rather comprehensive in MailerLite. You can check out stats for all of the emails sent out. Some of the stats include opens and clicks. You can also go into your subscriber list and see which of your customers are your VIPs–or the people who open and read your emails the most.

The stats module includes an open rate, average click rate, average subscribe rate, and the engagement of subscribers. Many of the stats are broken down into graphs for easy comprehension.

MailerLite Review: Pricing

MailerLite gives you some options for how you want to pay for the service. First of all, you can decide to go with the Free Plan if you have under 1,000 subscribers. After that, it becomes a monthly fee. In addition, you save some money you if decide to pay for an annual plan instead of the monthly.

As for the premium plans, your monthly fee depends on how many subscribers you have.

For instance:

  • 1- 1,000 subscribers – Free for up to 12,000 emails per month. The features are also limited.
  • 1 – 1,000 subscribers – $10 per month. This is an upgrade if you'd like unlimited emails and all features from MailerLite.
  • 1,001 – 2,500 subscribers – $15 per month for unlimited emails and all features.
  • 2,501 – 5,000 subscribers – $30 per month for unlimited emails and all features.
  • 5,001 – 10,000 subscribers – $50 per month for unlimited emails and all features.

It continues to go up from there, so if your list climbs to 10,001 – 15,000 subscribers you would have to pay $75 per month. The rate continues to grow the larger your list gets.

It seems like MailerLite supports large companies with tons of email addresses. Feel free to visit the pricing page to get an idea of how much your company would be spending on email marketing.

MailerLite Review: Design

A big part of sending HTML emails is the design. If the design isn't solid then you might as well send out a plain text email. MailerLite does a wonderful job with its templates. They're all modern and easy to customize. Many of the modules are useful for linking to your products and ensuring that the best content is always inside of your emails. After this MailerLite review, I realized that the designs hold up to some of the best marketing tools in the business.

MailerLite Review: Customer Support

The customer support from MailerLite seems decent. Much of it is handled in the MailerLite dashboard. So, you can click on the question mark button in the dashboard and view several videos based on the question you have.

As an example, I typed in “forms,” and several videos and articles appeared for me to learn more about the forms in MailerLite.

You also have the option to browse the help library, which gives you a nice list of links with topics like Forms, Reports, and Automation.

If you can't find an answer in the knowledge base, the MailerLite team provides a contact form for you to send in an email. It has an attachment option as well for taking a screenshot of your problem.

Overall, it looks like most of the customer support is provided online with the knowledgebase and email form. There's no phone number for you to call, but MailerLite states that the customer support is available 24/7. So, you'll have to stick with the email form, but they should get back to you in a reasonable time.

The last thing I usually check is the chat box. It doesn't look like MailerLite currently has a chat box for you to use. Therefore, the majority of their support is either online or through email.

Is MailerLite Good for Your Business?

I like MailerLite for a wide range of online businesses. Sure, a regular retail store or someone running a blog could use MailerLite, but I feel the email marketing tool truly excels when used for ecommerce. MailerLite already has hundreds of templates configured for you to start your automated ecommerce messaging, and most of the time you can simply set it and forget it when designing these automated processes.

MailerLite also has a rather competitive price, so smaller companies can get started with the free plan and jump up to the $10 per month plan when ready. The only downside is that you can't access most of the templates in the free plan. MailChimp provides templates for free, but I will say that the MailerLite interface and feature set should be enough for most online stores to justify the expense every month.

That's all we have for our MailerLite review!

If you have any questions about this great email marketing tool, let us know in the comments. Also, if you don't use MailerLite, what other alternatives do you enjoy?

The post MailerLite Review: Powerful Email Marketing for Ecommerce appeared first on Ecommerce Platforms.

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This SiteGround review evaluates all the critical stuff you’d like to know – from its main features to the pricing schedule, and notable weaknesses.
Some praise it for its excellent support and security. Others love it for its exemplary performance and uptime. And then there’s the group of users who argue that it’s the leading web hosting solution today.

But, c’mon. Is SiteGround really that impressive? It has got to have a couple of drawbacks, right?

Well, one thing’s for sure. This is no ordinary web hosting service. It has been around for over a decade. And word on the street is- it means business.

So, let’s find out what the business is really all about…

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SiteGround Reviews: Overview

The journey started back in 2004 when a couple of university buddies seeking to push web hosting to the next level embarked on creating a robust hosting solution – which resulted in the launch of SiteGround in 2004.

Their principal goal was to set up a system that would be more secure, faster, safer, and with better support than other solutions. Consequently, SiteGround was built to expand beyond the typical web hosting service boundaries. It’s now renowned for its wide range of provisions- from WordPress hosting to shared Linux hosting, plus cloud and reseller server solutions.

That said, we’ve seen SiteGround develop exponentially over the years to host not just small and medium-sized websites, but also large, high-performing platforms. And the corresponding numbers prove that things have been going well so far- the service ultimately hit 1,000,000 hosted domains in 2017.

Currently, SiteGround boasts of hosting more than 2 million domains and growing. Quite admirable, to say the least. But, you know what’s more interesting? Well, the fact that the client satisfaction rate here is reportedly 97%. And the amazing thing is that they get the same high satisfaction rate year after year.

From the top, I’ll admit that SiteGround seems like a pretty solid hosting solution. But their usage numbers are barely anything to go by.

👉  So, let’s dig into the details and separate the facts from the fancy.

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SiteGround Review: Features

💡 This SiteGround review evaluates all the critical stuff you’d like to know- from its main features to the pricing schedule, and notable weaknesses.

Speed and Performance: Is SiteGround Fast?

Well, it just so happens that SiteGround’s main site is filled with multiple promises about boosting your website’s loading speeds. So, I was particularly curious how a quick speed test would pan out.

But, before we even proceed, let’s be honest about one thing. Website speed depends on several different variables, some of which are not entirely defined by your hosting service provider.

Consider media, for example. The sizes of the images and videos you upload to your site greatly influence the corresponding loading speeds. The best your hosting provider can do is implement features to accelerate server response times, and the rest is usually up to you. That’s why relying on just the page loading times would be a flawed approach.

So, here’s the thing, I decided to pay close attention to a parameter that’s entirely managed by hosting service providers- Time To First Byte, otherwise known as TTFB. It’s fundamentally the time the host server will take to relay the first byte of the webpage in response to a request.

👉 And here are the juicy details. A quick test of one of SiteGround’s clients revealed a TTFB of 0.332s, with an overall page loading time of 2.463s.

All in all, a sub-0.5s TTFB is fairly good news to site owners. That translates to a reasonably great chance of maintaining considerably favorable page loading speeds.

But how does SiteGround achieve this?

Well, the service leverages multiple resources to accelerate page loading speeds. For starters, we’ve already mentioned the SuperCacher plugin, which is quite handy at invading your visitor’s cache.

Now, combine that with data centers spread across Singapore, Amsterdam (Netherlands), London (the UK), and Chicago (the US). Come to think of it, the four locations are seemingly in the middle of the main traffic sources globally.

As a result, SiteGround holds your site’s content on the server that’s positioned closest to your traffic source. The shorter the distance between traffic and server positions, the higher the subsequent response rate.

And guess what? Each of these data centers uses Solid State Drives (SSDs) instead of regular drives. They are way faster when it comes to saving and generating data.

👉 Then to top it off, Siteground offers free Cloudflare CDN on all its plans. That basically translates to over 150 more server locations around the world.

SiteGround Reviews: Uptime

Closely related to page performance, of course, is uptime. Keeping your site online at all times is, by far, the principal role of hosting service providers.

Now, as you sign up, you’ll notice that SiteGround promises 99.99% uptime. Sounds good- but, there’s more. It turns out that the service offers an additional guarantee in form of compensation in case of even the slightest downtime.

If you happen to experience a cumulative downtime of 0.1% over twelve months, you’ll be entitled to a full month of free hosting with 99%-99.9% uptime.

Ok, wait a minute. Why is SiteGround that confident about uptime?

Well, first off, the platform here relies on Linux containers to manage traffic. This tech is flexible enough to keep your site stable even when traffic spikes unexpectedly.

But since only a fraction of downtimes is triggered by traffic irregularities, SiteGround has gone ahead to supplement containers with anti-bot artificial intelligence. They act like defense soldiers, flagging and stopping potential brute-force attempts before they infiltrate servers.

And speaking of which, you also get proactive server monitoring to pick up and fix any issues immediately they occur.

SiteGround Reviews: Security and Backups

It seems like SiteGround is not taking any chances when it comes to protecting your data. It has implemented a solid security framework with numerous mechanisms to prevent, detect and mitigate potential attacks.

Let’s start off at the base, where the system of measures continues to protect data centers against physical threats. In addition to full-time video surveillance, SiteGround has sealed vulnerabilities using bulletproof lobbies, biometrics, mantraps, access control, plus 24/7 human security.

And moving onto the actual servers, we find that SiteGround uses a rather interesting method to contain potential attacks. Although one physical server holds multiple sites, they are virtually isolated to run as separate entities. This protects your server account from vulnerabilities emanating from other infiltrated users.

Fair enough. But, what happens when someone ultimately tries to hack their way into your account?

Well, one thing you can rely on is SiteGround’s HackAlert Monitoring. It’s an add-on that will keep tabs on the site to notify you immediately an attack is detected. And for comprehensive protection, you can take advantage of anti-spam tools, IP address block lists, and hotlink protection- to prevent potential attacks before they even begin.

You also get a web application firewall, which is updated on a regular basis to help you stay ahead of hackers. Then to make data completely useless in case of an infiltration, SiteGround provides all-rounded data encryption- complete with HTTPS technology and SSL certificates.

So far, so good. But, let’s face it. The biggest vulnerabilities usually come from the users themselves. An honest user mistake, like revealing passwords, might progressively develop into a significant attack. That’s why SiteGround also comes with Leech Protect, which allows admins to avert possible cases of users posting their secret passcodes on public sections of the website.

Then to cap it all, you can backup up to 30 versions of your site on the platform’s servers. You also get the ability to set up your own manual backups. And the best thing is that you can retrieve any of them as a restore point for your site.

SiteGround Reviews: Customer Support

Customer support is reportedly one of the primary elements that SiteGround is widely recognized for. I’ve seen many forums praising it for its speedy response and resolution of issues. But then again, I’ve also come across my fair share of biased reviews.

So, what’s the truth about SiteGround’s customer support?

Well, if you’re anything like me, then you probably enjoy the thrill of diagnosing and resolving stuff on your own. We are the geeks who’d first look for relevant support documentation in case of a technical problem.

Now, SiteGround is quite something when it comes to that. The knowledge base here is seemingly extensive, with pretty much all the information you might need to manage your user account. And to make things much easier, it comes in the form of guides, tutorials, videos, plus digestible articles with relevant graphics and screenshots.

So far so good. But, a platform’s customer service capabilities are fundamentally judged by its one-one-one support framework.

Well, just like its knowledge base, you’ll notice that SiteGround leaves nothing to chance when it comes to this- it’s generous enough to provide all the primary support channels. If raising an online ticket sounds cumbersome, you could alternatively use SiteGround’s live chat feature or give them a phone call.

👉 The most remarkable thing, however, is the speed at which SiteGround attends to customer queries.

Personally, I’m not particularly fond of raising online tickets because we all know how it goes on standard platforms. It typically takes hours just to resolve a small problem. But, get this- Although SiteGround’s customer service team caters to multitudes of users, they managed to live up to their promise by getting back to me after about 8 minutes. That’s 2 minutes earlier than their reportedly maximum waiting time of 10 minutes.

But then again, that’s nothing compared to what SiteGround promises on its live chat support channel. Apparently, you should expect nothing less than an instant response. And so, I decided to give it a try.

Interestingly, the team answered almost immediately. Now that’s the type of response you’d expect for an ambulance service. Leave alone web hosting.

And you know what? SiteGround goes ahead and replicates that same level of dependability on its phone support channel. You are free to give them a toll-free call at any time of the day or night.

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SiteGround Reviews: Usability

One of the first things you’re bound to notice about SiteGround is that it provides a cPanel to facilitate account management. And yes, it’s available to all user levels, regardless of your specific subscription plan.

Although the whole interface might feel a bit archaic, SiteGround’s control panel is admittedly powerful when it comes to the actual functionalities.

Consider the SuperCacher feature, for instance. It’s a web caching solution you’ll be able to access through your cPanel if you intend to minimize your server load. Created on reverse proxy, it essentially relies on its Memcached and Varnish-based framework to save web pages directly on your audiences’ browser cache. This substantially reduces their page loading times on any subsequent visits they make.

Apart from that, the panel also provides Joomla and WordPress toolkits. You can use them to delete or move your installation, configure SSL, secure your admin page, repair potentially broken permissions, rest admin passwords, and customize your domain.

Now, if you’re a developer, you’ll be pleased that SiteGround works well with a host of script languages. You can proceed with numerous PHP versions – including PHP 7- as well as Python, Ruby On Rails, Perl, and many more.

To top it off, SiteGround goes ahead to provide special developer features like Drush and Git integration, Site Staging, plus WP-CLI. You can capitalize on them to streamline and ease your entire site installation and management framework.

SiteGround Pricing: How Much Does SiteGround Cost

SiteGround is an extensive platform providing a wide array of hosting services for different types of users. So, it’s understandable if its pricing schedule turns out to be a bit confusing at first. And to make matters worse, the main site does not come with a dedicated pricing tab. You’ll certainly have a hard time finding your way to various schedules on their respective pages.

👉 That said, here’s an organized breakdown of what you should expect to pay for each SiteGround service:

Shared Hosting

All shared hosting plans come with unlimited MySQL DB, free CloudFlare CDN, free site transfer, cPanel and SSH, unmetered traffic, 30-day money back guarantee period, 24/7 support, free daily backup, free email accounts and a free website builder. The respective plans are:

StartUp – Ideal for beginners at $3.95 per month.

  • 10,000 visits per month
  • 10GB storage space
  • One website
  • Free daily backup and restore for peace of mind. Even if you break something you can easily get your site restored
  • Free SSL – all plans come with free SSL
  • Auto updates of application and plugins

GrowBig – Ideal for growing users at $5.95 per month.

  • 25,000 visits per month
  • 20GB storage space
  • Multiple websites
  • Free backup restores
  • SuperCacher
  • Priority tech support
  • Free site transfer

GoGeek – Ideal for small business users at $11.95 per month.

  • 100,000 visits per month
  • 30GB storage space
  • Multiple websites
  • Free backup restores
  • SuperCacher
  • Priority tech support
  • Free site transfer
  • Free backups on demand
  • One-click Git Repo creation
  • Joomla and WordPress staging
  • PCI compliant servers
WooCommerce Hosting

💡 SiteGround are one of the three officialy recommended hosting companies by ‘WooCommerce’ so they have dedicated hosting plans for WorPress and WooCommerce sites.

These plans come with pre-installed WordPress and WooCommerce. The GoGeek plan is specially optimized for ecommerce and comes with free WorPress migration, advanced backups, WordPress super cahcher, priority support, and PCI compilance.

Cloud Hosting

With ultra-fast and auto-scalable features, Cloud hosting is optimized for enterprise websites and projects. Instead of relying on one shared server, your site is held on multiple networked servers for improved resource usage and performance. In case of any traffic spikes, therefore, SiteGround automatically avails additional server resources for better handling.

All the plans at this level provide Softaculous auto installer, WHM and cPanel, Exim mail server, Apache and CentOS, 7 PHP versions and HHVM, MySQL 5 and PostgreSQL, IP tables firewall, one dedicated IP, free domain name, SSH access, plus free private SSL.

👉 Here are the respective plans:

Entry- $80 per month.

  • 5TB data transfer
  • 40GB SSD space
  • 4GB memory
  • 2 CPU cores
  • Business- $120 per month.
  • 5TB data transfer
  • 60GB SSD space
  • 6GB memory
  • 3 CPU cores

Business Plus- $160 per month.

  • 5TB data transfer
  • 80GB SSD space
  • 8GB memory
  • 4 CPU cores

Super Power- $240 per month.

  • 5TB data transfer
  • 120GB SSD space
  • 10GB memory
  • 8 CPU cores
Dedicated Hosting

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Before we even start reviewing the SendPulse features, let’s first state the obvious. That digital marketing tools have been proven effective over and over again, especially when you holistically leverage several of them across multiple channels.

Finding a perfect balance, however, can be a huge problem to business owners. The world of marketing solutions happens to be quite overwhelming when it comes to choosing an ideal set of tools. Figuring out which tool is optimized for your type of audience, and how they integrate with each other can be very confusing.

Sometimes even downright scary because you can’t afford to make a mistake.

Personally, I prefer saving myself all that trouble by taking advantage of all-in-one digital marketing suites. They are typically cheaper, and the best ones come embedded with numerous well-streamlined marketing tools.

Well, that’s how I stumbled upon SendPulse. It won’t make you a sandwich, but it’ll combine emails with SMS messages, web push notifications, Viber messages, and SMTP transactional emails. The end result is a comprehensively streamlined messaging ecosystem.

But, is the whole SendPulse marketing suite effectual, or is there a better option out there? This SendPulse review examines its features to reveal the truth about everything.

SendPulse Review: Overview

If you’ve only heard about it recently, here’s why- SendPulse has only been around for four years so far. It came into the marketing space in 2015, after it was launched by a team of 15 experts.

Well, the growth of SendPulse since then has seemingly been phenomenal, and it now boasts of an extensive base of users spread across the globe. The team of employees, on the other hand, has expanded beyond 100 individuals. They are now stationed in the U.S., Brazil, Turkey, Belarus, Russia, plus Ukraine- which currently serves as the headquarters.

While email marketing is the principal focus here, SendPulse is distributed as a multi-channel marketing platform. It seeks to integrate all delivery channels by supplementing email marketing with web push notifications, SMS and Viber messaging, SMTP transactional emails, as well as Facebook chatbot capabilities.

And to achieve a streamlined campaign, SendPulse allows you to plan your marketing, segment your target audience, conduct A/B tests, send messages, track them, and then analyze the results from a centralized dashboard.

It’s worth noting, however, that you don’t have to leverage all the channels simultaneously. The SendPulse pricing schedule is flexible enough to grant access to each channel independently. Consequently, you get to choose what you want to use, and what you’d rather leave out of your marketing campaign.

SendPulse Review: Main Features User-Friendliness

SendPulse essentially functions as a hybrid marketing platform for sending and managing emails, web push notifications, and SMS messages. You can launch separate campaigns for each channel or pool them into autoresponders.

Speaking of which, the SendPulse scheduler is pretty straightforward. Even novice marketers can quickly learn the ropes, and use the system to reach out to their target audiences at the right time.

Thankfully, you don’t have to pay even a dime to try that out. It turns out SendPulse offers a free email marketing plan that supports up to 2,500 contacts. Well, although that might not be a large crowd of leads, it’s still a considerably generous allowance.

That said, you can get started as soon as you sign up through SendPulse’s main site. And once you subsequently log into your account, you’ll notice that the main dashboard is refreshingly simple and well-structured.

Well, you can proceed with your email marketing by importing your contact list, and then creating the corresponding emails through the SendPulse drag-and-drop editor. In case of any issues, you’re free to capitalize on SendPulse’s onboarding videos, which you’ll find embedded into the dashboard by default.

Now, if you’ve used marketing tools before, then you probably realize that the automation procedure is the most critical factor for judging the overall level of friendliness.

Well, SendPulse, as it turns out, doesn’t disappoint when it comes to campaign automation. From the automation tab, you should be able to define a wide range of automation flows.

The entire automation system, as a matter of fact, is built to accommodate both beginners and experienced marketers. The latter can create dynamic advanced flows using SendPulse’s Automation360, while beginners get basic automation triggers. It’s possible to set up a decent three-condition automation flow in just a couple of minutes.

So, all in all, SendPulse is pretty friendly to all types of users. You don’t need a marketing degree or any experience with digital promotions to use the software effectively.

SendPulse Email Marketing

SendPulse email marketing doesn’t begin at the contact engagement level. The whole system starts off with your contact building process, thanks to the SendPulse subscription form generator.

This feature basically allows you to design unique subscription forms for your website’s visitors. Apart from the text elements and fields, you can customize the color scheme and overall design to achieve an outlook that matches your brand.

Now, while the form subscription customization framework is fairly flexible, it has nothing on the corresponding drag-and-drop editor. In fact, you can think of it as an email designer since it offers a host of features for creating and tweaking colorful emails.

A standard email template with a professional design should take you about ten to twenty minutes on the editor. Simply select your elements from the left side, drag, and then place accordingly, while you customize their blocks.

And you know what? You don’t need any technical designing skills to build an attractive template. The editor is not only flexible, but also pretty responsive in implementing changes.

That notwithstanding, you can accelerate the whole process by simply taking advantage of the available email templates. The SendPulse gallery, as a matter of fact, offers more than 100 pre-designed layouts for free. You only need to edit the text, and voila!

But, don’t be quick to send the emails. You might want to enhance their potential impact through SendPulse’s personalization features.  Simply define your audience’s details on the subject line and email body to set the ball rolling.

It’s also possible to group various audiences into segments, based on their common parameters. You could, for instance, set up a segment of contacts residing within a specific area. Then subsequently, use that to send geo-personalized offers via email.

Well, if you’re a bit skeptical about your campaign’s success, you can leverage the SendPulse A/B testing function to generate insights. Running tests on various email formats will help you establish the specific approaches that resonate best with your target audience.

And speaking of targeting, one of SendPulse’s most outstanding features is its AI system. It fundamentally tracks your contacts to keep tabs on their purchasing patterns, communication preferences, email opening times plus frequencies, response times, and other relevant user behaviors. SendPulse then subsequently uses the data to systematically predict the best channel and time to reach out to a specific contact.

Closely related to that is the automation function, which also supports an array of dynamic parameters. You could, for example, set up an automated drip campaign to send emails to contacts at selected time intervals after subscribing to your mailing list.

But, that’s not all. SendPulse allows to alternatively define your automation framework based on specific triggers, or actions taken by your contacts.

SendPulse Web Push Notifications

The SendPulse web push notifications come in handy when you need to send messages through your contacts’ browsers. You could then inform them about upcoming products, offers, and other relevant news.

Thankfully, you don’t have to wait for them to surf on their PCs. SendPulse gives you the privilege of sending instant push notifications straight to your contacts’ smartphones. Therefore, you can bet that even on the go, your message will still be received.

Another interesting function here is automation. It seems SendPulse went ahead and extended its email automation capabilities to cover even the web push notifications. As a result, you can set the system to send messages based triggers like actions taken by users.

That said, you won’t be forced to pay extra if you intend to supplement your email campaign with such notifications. The web push notification is permanently free. In other words, you can take advantage of it whenever you want.

SendPulse SMS Messaging

If contacts fails to react to email messages and web push notifications, chances are, they might eventually respond to SMS messages. Well, SMS marketing is a bulk texting service on SendPulse, whose functionalities correspondingly resemble the email marketing features we’ve discussed.

SendPulse’s SMS subscription forms, for instance, are built to integrate with your site just like its email subscription forms. And yes, you can customize yours to blend in with your website’s overall design.

When you finally start creating the messages, you’ll notice that the resemblance extends to even the SMS editing framework. SendPulse allows you to not only tweak the message layouts, but also personalize them based on their target audience variables.

While you’re at it, you could also set up an automation flow that incorporates relevant SMS autoresponders. Or alternatively, define a comprehensive well-streamlined flow with emails, web push notifications, as well as SMS messages.

SendPulse Pricing

The SendPulse pricing schedule is incredibly flexible, with multiple plans for each marketing channel. What you end up paying, therefore, principally depends on, among other factors, the specific channels you leverage.

SendPuls Email Marketing Pricing

Here's a breakdown of the pricing for each plan:

  • Free- This package is ideal for beginners, marketers, and business owners with up to 2,500 contacts. It comes with an allowance of 15,000 emails a month.
  • Monthly Subscription- If you choose to pay for email marketing on a monthly basis, the lowest you could go is $9.85 for up to 3,000 contacts, while the highest is $7000 for a maximum of 5 million contacts.
  • Pay As You Go– This is the most flexible option since it doesn’t limit the size of your contact list. The price is rather determined by the number of emails you plan to send by the end of the month.
  • VIP Plan- This targets large businesses with an extensive audience base of more than 1 million contacts. It comes with a personal account manager and user-defined features at a custom price.

SMS Message Marketing

First, you get an allowance of 10 SMS messages for free when you sign up. Beyond that, however, the cost of each SMS you send depends on the country code.

Web Push Notifications

Standard web push notifications are completely free for an unlimited number of contacts and messages. If you choose the White Label Option, however, you’ll be required to pay $9.85 per month.

SMTP Transactional Emails

SendPulse, for starters, offers 12,000 SMTP monthly transactional emails for free. But, if you happen to exceed that, you have two pricing options:

  • Monthly Subscription- The pricing ranges from $8.85 per month with an allowance of 25,000 emails, to $1,824.85 per month with an allowance of 5 million emails.
  • Pay As You Go– This option provides email packages that are valid for 12 months. The pricing ranges from $15 for 10,000 SMTP transactional emails, to $780 for 1 million emails.

 

Viber Message Marketing

Just like SMS marketing, the pricing of Viber messages varies depending on your country code.

Facebook Messenger Chatbot

The Facebook Messenger Chatbot feature is permanently free, and it supports an unlimited number of messages and contacts.  If you settle for the alternative White Label option, however, you’ll be required to pay $9.85 a month.

Who Should Consider Using SendPulse?

After trying out all the features on SendPulse, we’ve been able to confirm that it indeed supports email marketing, as well as SMS and Viber messaging, web push notifications, SMTP transactional emails, plus Facebook Messenger channels. And in case you’re having trouble piecing together an effective campaign, you could purchase add-on services like template designing and email auditing.

All things considered, therefore, SendPulse is ideal for business owners, bloggers, plus marketers with leads across multiple messaging channels.  And going by the diverse range of supported subscriber numbers, we can conclude that SendPulse is flexible enough to accommodate beginners as well as large enterprises.

The post SendPulse Review: A Dynamic Platform that Goes Beyond Email Marketing appeared first on Ecommerce Platforms.

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Finding the right email automation tool is tough. There are so many different options on the market today that it's easy to get overwhelmed. While there are various factors that you'll want to think about to ensure you're making the right choice, one of the first things you'll probably look at is price. After all, we've all got budgets to think about. SendinBlue, one of the most popular email marketing solutions available today, also benefits from being one of the least expensive tools on the market.

SendinBlue's pricing is a heck of a lot cheaper than most other , with paid plans starting at $25 a month, or $20 a month if you pay yearly.

So, what's the catch?

Well, that's what we're going to find out with this complete SendinBlue pricing review.

Introducing SendinBlue Email Marketing

Usually, it's fair to say that you get what you pay for with email automation.

However, SendinBlue's pricing seems to take value to the next level.

Despite shockingly low prices, the service comes with plenty of high-quality and even advanced features. For instance, you can send sophisticated transactional emails, create attractive landing forms, and even automate your drip campaigns. For higher-priced plans, there are also things like landing pages available.

SendinBlue hasn't been around for quite as long as some other email marketing tools, starting in 2011. However, the application was designed with the plan of “democratizing” email marketing. Perhaps that's why we get something so shockingly cheap with this tool.

💡 SendinBlue even has its own free service, which you can use for up to 60 days. Unlike other free offerings from companies like MailChimp, you also get access to all of the features you need in SendinBlue's free offering, including email automation.

Although you can only send 300 emails per day with the SendinBlue free option, that's more than enough to give you a feel for the potential of the application.

Although this tool might not be the ultimate choice for companies in search of an that's free forever, it's one of the most versatile and affordable paid options that you'll come across.

SendinBlue Pricing: The Basics

So, what kind of things can you expect from SendinBlue pricing?

Well, first of all, every SendinBlue plan comes with access to “unlimited” contacts. This means that you're not continually ramping up your costs whenever your email marketing list grows. That's a very uncommon feature, as most other email marketing services will require you to pay more depending on your contact count.

Here's a breakdown of the pricing for each plan:

As mentioned above, the free plan offers up to 300 emails a day to unlimited contacts, whereas if you upgrade to the “Lite” paid package for $25 per month, you start to get slightly more sending options, including no daily sending limit, and up to 40,000 emails per month.

SendinBlue's pricing structure works by giving companies the option to add new features and higher email limits to their plan as and when they need to. Additionally, one big bonus is that you don't need to enter your credit card details to sign up for the free plan. All you do is enter your company email address, password, and your name.

SendinBlue pricing also sets itself apart by offering a “pay as you go” functionality. This means that if you're not sure exactly what you're going to need, you can save yourself some cash by just paying for whatever you use.

👉 Check out our comprehensive SendinBlue review for additional information.

SendinBlue Pricing: Monthly Plans

Monthly plans are probably the most common purchasing choice from SendinBlue, so let's start there.

All monthly plans are based on the number of emails you send per month and the various features that you want to get access to.

As with most email marketing automation tools, the more you want to do, the more you're going to need to pay. For instance, the most advanced options include things like advanced reporting and landing pages.

SendinBlue Pricing: Summary
  • Free: $0 per month: 300 emails per day, unlimited contacts, email campaigns, transactional emails, and CRM support.
  • Lite: $25 per month: 40,000 emails per month, no daily sending limit, unlimited contacts, and all the features of the free tool.
  • Essential: $39 per month: 60,000 emails per month, advanced statistics, no SendinBlue branding on your emails, unlimited contacts, and all the features of the Lite package.
  • Premium: $66 per month: 120,000 emails per month, unlimited contacts, chat functionality, marketing automation, landing pages, machine-learning, send-time optimization, Facebook ads, and up to 10 user accounts. You also get all the features you'd get in the Essential package.

As you can see, the pricing is simple enough to follow.

For the “Premium” plan, if you're worried that you're going to need a higher email allowance, you can change your package to handle up to 350,000 messages instead. This will cost you a hefty $173 per month, but it's still one of the cheaper options on the market for enterprise-level email automation.

Additionally, if you're looking for something more customizable, you can contact SendinBlue to find out about their “Enterprise” plan. This one comes with a quote upon request, and it features everything from the Premium plan. The main difference here is that you get ongoing support for your campaigns form a dedicated account manager.

Are SendinBlue Monthly Plans Worth It?

While it's up to you to determine whether the price of a SendinBlue monthly plan is right for you, it's worth noting that they all come with many of the crucial feature you need included. For instance, regardless of which option you choose, you're still going to get web tracking, marketing automation, and other essential tools.

The fact that each package is so feature rich means that it's easy to test things out before you start looking for extra room in your budget for a higher-level plan.

Additionally, if you find that your email volumes remain relatively consistent from one month to the next, you shouldn't have trouble figuring out your ongoing expenses.

On the other hand, if you're the kind of company with a fluctuating email sending strategy, then SendinBlue might not be ideal pricing wise. The credits for each month don't roll over, and if you reach your limit, your campaigns are automatically paused.

However, you will have the option to renew a monthly plan early if you need to.

SendinBlue Pricing: Pay as You Go

For companies that have less predictable email marketing strategies, the pay as you go pricing from SendinBlue might be a better choice.

Essentially, you buy email credits that you can use either alongside, or instead of your typical monthly plan. There's no expiration date on when you use these credits either.

With the SendinBlue credits, you get access to all the features of the Essentials plan, including advanced reporting and ad-free emails. Here's are the prices of your credits:

  • $40 for 5,000
  • $75 for 10,000
  • $121 for 20,000
  • $201 for 50,000
  • $343 for 100,000
  • $1,189 for 500,000
  • $1,995 for 1,000,000

The pay as you go pricing is extremely affordable, and a great option for people who need more flexibility from their email campaigns.

There's also the option to purchase “additional extras” to go alongside your pay as you go plan if you need to. For instance, you can buy SMS credits so that you can design an omnichannel marketing campaign. SMS credits come in packs of 100, and they work for sending content to more than 100 countries. However, the number of credits you'll spend on any text will depend on where you're sending your messages.

SendinBlue pricing also comes with the option to purchase a non-shared IP address if they're sending vast volumes of email. These dedicated IP plans come at a relatively reasonable cost of $145 per year. Keep in mind that this will be a free addition to your package in premium plans if you're sending over $350,000 emails per month.

Which SendinBlue Pricing plan should you choose?

The SendinBlue pricing plan that's right for you will depend on your specific needs.

For instance, if you're not sending huge numbers of emails each day, week, or month, then you could probably get by just using the Pay as you go pricing plan. It's undoubtedly the most flexible option, and you could save yourself a lot of money in the long-term by rolling credits over from one week to the next. The only real down-side is that you're only limited to about 2,000 contacts in a marketing automation plan each month. Additionally, you won't get access to the SendinBlue landing page feature.

If you're just searching for a way to test out SendinBlue‘s features before you commit to something more serious, then it's worth starting with the generous free plan instead. This option comes with web tracking and marketing automation include, as well as a generous daily sending limit. However, you can't stick to the free option forever, so you'll need to decide eventually.

The Lite plan is probably the best option for people who want ongoing support for their email marketing plans, but don't have a lot of budget to work with. The biggest catch here is that you won't be able to remove the SendinBlue branding from your content, which can be a nightmare for people trying to develop a professional presence. You'll also have to do without advanced reporting and landing pages.

For those who need a little more functionality, the Essential and Premium plans offer two very different levels of performance. The Essential program is very similar to the Lite plan, but you do get to remove the branding from your emails and access things like location reporting and heat maps. However, you will need to remember that there's a 2,000 subscriber limit to stick to, and no landing pages. If you plan on going for the ultimate experience, then you'll need to bump up to the Premium plan.

Obviously, the Premium plan is the most expensive of all, but it's also the most feature-rich. If you're looking for a high-quality marketing automation strategy, but you don't want to pay over-the-odds, this could be the way to go. Even as the most expensive solution from SendinBlue, the pricing is great.

Finishing thoughts on SendinBlue Pricing

Ultimately, SendinBlue's pricing is excellent.

It's hard to argue with their costs, and there's the fantastic flexibility that you get from being able to choose between pay-as-you-go and monthly plans.

However, keep in mind that SendinBlue might be impressive, but it isn't perfect. The free plan gives you a lot of freedom to try things out, but you can't stick with it forever. Plus, there's always the risk that you could be missing out on some of the features available in more expensive marketing automation tools. Still, for the price alone, it's definitely worth giving this software a go.

FAQ: What happens if I go over my monthly spending limit?

SendinBlue places your campaigns on pause and notifies you before this happens. You'll be able to renew your monthly plan early, purchase more credits, or just leave your project paused.

Is there a maximum number of contacts?

No, every plan gives you unlimited contacts.

Do I need to give my credit card details to sign up?

Nope, just give the name of your business, your email address, and your name.

Are there any hidden fees?

No, you can cancel or change your plan at any time and sign up for extra credits as and when you need them.

What if you change your mind?

You can cancel your plan at any time from your account. SendinBlue can store your data for you if you want to continue accessing it or remove it from their servers.

Can I still access my account if I cancel?

Yes, your account will still be active, and you'll have all the access you need to export your campaign data to another service.

The post SendinBlue Pricing: The Complete Guide (July 2019) appeared first on Ecommerce Platforms.

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Do you find the customer service bit in your line of work as an ecommerce merchant a bit baffling? Maybe you're using the wrong chatting tools. Ever heard of Shopify Ping?

If you're unfamiliar about this stunning app, it's undoubted that Shopify really caught you off-guard. But that doesn't matter anymore. You're now on the right track. At least, from now henceforth. Ordinarily, a merchant needs to communicate with their customers every so often.

Of course, it's part of building a reputable customer relationship. At times, potential customers might need you to show them how to go about making a purchase from your online store. That aside, they need to get some sort of affirmation that the goods ordered will reach their respective doorsteps.

But the expedition doesn't end here.

In most instances, you'll not only need to manage your marketing campaigns but also reply to customers' messages, all at the same time. However, it's not practical to jump from one app to another aimlessly, just to do such tasks. Seems like Shopify Ping was built out of necessity.

In actual sense, this is where it comes into play. So let's find out what it has in store for us.

Shopify Ping Overview

Well, Shopify Ping is only a year old. Shopify launched this chatting app to streamline conversations between merchants and customers. So just you know, this messaging app is absolutely free. This iOS app is ideal for a merchant who wants to grow their businesses by sorting their marketing workflows and customer conversations at one single point.

Keep in mind, the fact that your customer is always the boss. That being said, Shopify Ping brings on board convenience for the customers whenever they want to make a purchase. As a matter of fact, you won't need any extra app to communicate with customers. As you may know, most cart abandonment issues are as a result of a cumbersome checkout process. But if you incorporate Shopify Ping, that will no longer be the case.

And here's why.

Since the business chat app is compatible with iOS devices, customers can automatically pay for all orders via Apple Pay. On top of that, Shopify Ping enhances your capacity to speedily respond to questions raised by customers. For any store owner, it's the perfect platform to boost sales by a significant margin.

Apple Business Chat lets you close deals in a professional manner by letting you have the messages button on each page of your online store. From this end, a visitor can promptly make all sorts of inquiries about your products.

How about the Kit?

Shopify Ping has a kit which comes in handy when you want to align your marketing strategies.

This kit will always chip in anytime you want to run email campaigns, do Facebook ads, retargeting campaigns, just to name a few. It integrates with your preferred apps. Remember, Shopify Ping works perfectly with Apple Busines Chat. Connecting your Facebook messenger channel to Shopify Ping is a 3-step process;

  • Go to Shopify Ping home screen on your device and tap click the ‘apps' icon

  • Choose the app you want to connect (eg Facebook messenger)
  • Tap the toggle to Enable Ping

Simply put, the Kit is an automated built-in business assistant which is meant to handle such tasks via simple yet detailed conversations.

But here's the catch.

Kit pushes notifications based on the kind of information it captures in the conversations. It's more of a digital marketing assistant, taking into account, the fact that you can also use it to run Instagram ads on your behalf. You must know that it doesn't just manage your ads, but also recommends a couple of relevant keywords.

On the flipside, it slightly restricts you from making some customizations, in particular, to the kind of audience you're interested in.

But that's not all

Think of it as a means to attract more customers. If you give your customers a flawless shopping experience, high chances are, they'll come back to your store every now and then. Owing to the fact that your store and customer conversations are all integrated, Ping makes it easy for you to share products and discount codes from one interface.

Customers can pay via Apple Pay without leaving the chat. This implies that you can help a buyer make a purchase instantly by walking them through the entire checkout process.

Shopify Ping: Why do you need this tool?

By use of Ping and Kit, a merchant can save time and avoid using multiple tools to achieve the same results. Shopify has plans to bring the Android version in the market very soon. From the look of things, this sounds promising since sellers can run their stores at the convenience of their phones no matter the operating system.

This chat assistant is more likely going to boost your sales. And not that I'm vouching for Ping. Fact is, a merchant gets to draw more attention from customers if they can successfully engage in an interactive conversation. This app is indispensable for a Shopify store owner who really needs a live chat platform to maintain an irresistible bond between their brand and potential customers.

Shopify Ping is suitable for merchants who want to give their customers a mobile support service in real-time. Besides that, the Kit helps you manage your business in a friendly and conversational manner.  It shows results for the frequently asked questions and gives answers to all shipping related queries.

Shopify Ping Pros
  • It's entirely free. You don't need to pay a dime.
  • It elevates the chances to make more sales
  • Comes with automated marketing workflows
  • You won't miss out on all customers' queries
Shopify Ping Cons
  • Small merchants are somewhat restricted to making campaign customizations.
Final Verdict

It's undeniable how fitting this app is for Shopify merchants. Numbers don't lie. At the present moment, over half of the 600,000 merchants use this app to run their business operations. It's an alternative solution to strengthen customer relationship and generate more sales.

On the customers' end, it's a favorable platform to ask appropriate questions about products and gain confidence in the merchant's online store before making a purchase. If at all you need to manage customer conversations in a businesslike manner, it's prudent to put Shopify Ping into consideration.

The post Shopify Ping: Customer Conversations at a Glance appeared first on Ecommerce Platforms.

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Ecwid, for starters, is not like most of the other ecommerce platforms we’ve reviewed before. But then again, it turns out Ecwid is not that different when it comes to online selling functionalities. Very contradicting when you come to think of it.

So, what is Ecwid, and what’s the difference between Ecwid and other ecommerce platforms?

Now, before we look into Ecwid’s system, allow me to ask this…Have you ever wondered if you’re using the right ecommerce platform for your ecommerce business? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now?

Well, count yourself lucky if you have. But guess what? You might not be able to shift to the new ecommerce platform or even just modify your site at all. And that has, in fact, been one of the major problems facing small ecommerce merchants for many years.

Well, at least until solutions like Ecwid came along, and proved to be revolutionary.

Have you ever wondered if you’re using the right ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you run a small business website it often becomes tricky when you want to bring on a new ecommerce platform or even just modify your site at all.

📢 Editor's note: This post was originally published on August 5, 2015 and has completely revamped and updated for accuracy and comprehensiveness.

👉 Read our Ecwid review to find out more about this solution.

What Is Ecwid?
Interestingly, switching from one website hosting platform to another has always been challenging because many solutions purposefully create a closed system. That essentially complicates the process of transferring files or implementing extensive site customizations.

Thankfully, with a platform called Ecwid, you no longer have to worry about this. In fact, the entire goal of the company, which started in 2009, is to help you quickly and inexpensively create an online store system on your existing website.

In other words, you don’t have to create a whole new website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are good to go. It really is that simple.

For someone who knows the struggles that come along with trying to migrate websites- particularly when it comes to ecommerce – I’m always excited about solutions like Ecwid.

You can bet I’ve tried this one out on different types of websites already.

👉 Here’s the resultant review.

This in-depth review of the Ecwid system covers all the critical attributes you’d be interested in to see if it’s worth your time. By the end of it all, you’ll have learned about:

👉 Now, let’s explore every single aspect individually:

How Many People Use Ecwid?

I find it rather impressive that Ecwid has managed to serve millions of merchants since 2009. Cumulatively, Ecwid’s solutions have supported over 2 billion stores.

What's even cooler is that the Ecwid isn’t one of those services that tend to focus on only the US or Europe. Its merchants currently span over 175 different countries, making Ecwid a global platform.

That means even businesses based in developing countries are progressively leveraging Ecwid in setting up and managing their online stores. Many of them are taking advantage of the fact that they don’t have to trash their existing sites just to rebuild new ecommerce stores.

But, that’s not the only reason why Ecwid is increasingly popular. Even experienced ecommerce merchants are signing up in droves because Ecwid is now PCI DSS Level 1 certified. In case you're not sure what this is, it's pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers' data is safe and secure.

Don’t get me wrong though. Ecwid doesn’t exclusively target merchants who already have websites. As a matter of fact, it just so happens that Ecwid is one of the few ecommerce platforms that offer a site for free.

And yes, that’s typically accompanied by the essential ecommerce functionalities you might need as a beginner. Therefore, you can capitalize on Ecwid’s provisions by setting up a complete online store without spending a lot of capital.

In all fairness, however, it’s worth acknowledging that Ecwid has its weakness too. Just like other ecommerce platforms we’ve reviewed before. But, how bad can they get? Stay with me to find out.

» Try Ecwid «

Ecwid Reviews: Main Features

As we’ve mentioned already, Ecwid is a SaaS solution for setting up your own ecommerce website. Pretty much the same description you’d use for competitors like BigCommerce, Squarespace, Shopify, and the likes.

However, unlike these three, Ecwid makes strides in the market by catering to companies that don’t want to start a brand new site. The primary feature is that you can take your old site and quickly integrate the Ecwid system within a few minutes.

You can also mirror the system onto various other sites if you plan on selling elsewhere online. Ultimately, you get to manage all of these sites from one centralized place instead of switching between multiple dashboards.

And speaking of which, Ecwid provides a host of decent ecommerce management features. You can, for instance, add a wide range of products accompanied by their distinct attributes like weight, pricing, photos, etc. Then after establishing their shipping rates, you should be able to process different card payments as well as fulfill orders accordingly. In short, you’ll everything that comes with a standard ecommerce platform.

All that can be conducted on the Ecwid online system via your web browser. But, not entirely. It’s also possible to sync Ecwid between multiple devices, and as a result, sell on-the-go from your smartphone.

To facilitate that, Ecwid has built its own store management apps for Android and iOS devices. Although their functionalities cannot possibly match up to what’s offered on the web backend, you can rely on the apps for editing product attributes, uploading e-goods, adding product images, selling, etc.

Consequently, you can go to a tradeshow and still be able to make a few sales off your inventory. And all of these sales instances are bound to be reflected on the backend of your website in real-time.

The system is also designed to integrate well with social networks, so you can sell your items on Facebook if needed. Simply set the Ecwid system to add your items directly to your Facebook page, and voila! You’ll be able to sell and sync every single product accordingly.

Well, the same applies to marketplaces like Amazon and eBay. Ecwid allows you to export your product catalog to such platforms, then sync the sales data automatically as you sell items systematically across multiple channels.

The most outstanding channel, however, has got to be the Ecwid storefront. Expect Ecwid to revamp your site by turning it into a complete ecommerce storefront with capabilities like onsite payment gateways, one-page checkout, attractive product layout, item filtering, shipping service integration, and marketing automation.

Another part of Ecwid that we particularly enjoy is the shipping aspect. With real-time shipping integrations, you constantly know what is going on with your orders, and where they are being shipped to.

Then to top it off, Ecwid recently introduced a new feature called Starter Site. It’s a simplified one-page storefront for businesses that would like to proceed with Ecwid but are yet to set up a website. You can either run it on Ecwid’s primary domain or use your own domain name.

That said, you can think of Ecwid as some sort of ecommerce widget. And that, as a matter of fact, is the principal reason why we call it Ecwid in the first place. After inserting a brief HTML code, the entire system basically embeds onto an existing website like a typical widget, and then proceeds to display your storefront.

👉 Overall, the Ecwid features you get include:
  • Customer Experience – Product Reviews, Favorite Item Button, Check Out As Guest Or Create An Account, Automatic Tax Calculations, Real-Time Shipping Rates, Automatic Language Translation.
  • Store Management – SEO Tools, Analytics and Reporting, Mobile Store Management App, Abandoned Cart Recovery, Promotions and Discounts, Order Management, Inventory Management, Product Options and Attributes, Sell Digital Items.
  • Omnichannel Sales – Store for Both iOS and Android Buyers, In-Person Selling, Marketplace Integrations, Social Media Integrations, Sell Across Multiple Websites.
Ecwid Reviews: Ease of Use

Going by the recent control panel redesign, it goes without saying that Ecwid is pleasantly simple and straightforward. It doesn’t take much to learn the ropes here. Even a beginner should, admittedly, have an easy time navigating the backend end functions.

Well, in my opinion, I think anyone who’s tried out a CMS system before should be able to figure things right off the bat. All the principal functions are laid out systematically on the left panel of the Ecwid dashboard, while the right side is reserved for their corresponding options. Just like we’ve seen on WordPress and other CMS solutions.

Thankfully, you can get started on Ecwid without paying for anything. This makes the setup process much easier because you just need to punch in your email and create a password to go straight to the backend interface.

Now, to get your store up and running, Ecwid provides wizards for every platform you might want to place your ecommerce site on. If you have a WordPress site, for example, it only takes about three steps to fully integrate Ecwid. You can alternatively click on options like Facebook and Joomla, depending on where you want to sell.

That said, the backend onboarding process is flawless, since Ecwid walks you through every site creation and integration step with some nice photos and text. You can start working on your storefront in no time by adding products along with their attributes.

💡 In the end, your Ecwid storefront design depends somewhat on the theme you have on your website. You don’t get any default templates for customizing your online store.

The visual editor itself comes with very basic editing settings. Even on its starter site option, Ecwid is only capable of tweaks like product layout arrangement and alignment.

But, fortunately, you can work your way around this by relying on a third-party editing app. Otherwise, if you know a thing or two about coding, you can customize your own Ecwid theme from scratch using CSS.

Well, if you’re willing to spend money on your online store design, you can go ahead and shop for custom themes from selected template marketplaces. Ecwid has partnered with a few reputable ones to avail a range of ready-made themes.

But then again, that might not be necessary since Ecwid is capable of adapting to your site’s current theme. It automatically scans, detects, and analyzes your original fonts plus colors, before applying them to your product display.

Moving on, the web backend is only one part of the holistic Ecwid platform. It’s nice knowing that Ecwid includes a native shopping application for both iOS and Android. As a result, merchants can download a native management application for iOS and Android at no extra cost.

That alone means you can manage your Ecwid store and sell on-the-go, while also giving your customers a chance to buy products from the mobile interface.

For customers who buy directly from the storefront, one exceptionally handy feature is the language tool. And the reason is simple – since running an online store generally requires you to reach out to people from all over the world, you're bound to stumble upon customers who would like to read product pages and other content in their native tongue.

Ecwid can automatically detect and translate more than 51 languages. Therefore, you can bet you’ll be able to sell comfortably to Non-English speaking buyers from all over the world.

Ecwid Inventory Management

The Ecwid inventory system is as simple as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.

You’ll notice that each step here is clear and concise. So, you can simply go to Ecwid’s Catalog menu option, and edit your products’ categories, description, name, price, attributes, and image. It’s also possible to set SEO settings as well as tax and shipping options of each product in your Ecwid inventory.

Other inventory management features offered by Ecwid include out of stock product tracking, mobile device inventory management, barcode scanning, stock control management, product duplication, and more.

Ecwid Review: Pricing

Apps aside the default Ecwid platform offers four plans, one of which is completely free. In fact, Ecwid markets the free plan quite aggressively, and it proceeds to assure you that they won’t be charging you at any point.

Well, from my previous experiences with Ecwid, the company continues to hold up to their end of the bargain by keeping the whole package permanently free. This is where Ecwid stands out, and in case you’d like to upgrade, you can bet that the premium payment plans won’t cost you much. They are all fairly affordable, especially going by the range of features they offer.

That said, the Ecwid's Free plan lets you sell 10 products, while the Venture plan increases the count to 100 products and you get extras like an iPhone management app. The Business plan, on the other hand, goes up to 2500 products for a reasonable price, accompanied by live chat support. Priority support, however, is only possible on the Unlimited plan, which also happens to accommodate an unlimited amount of products.

Eciwd Pricing Summary
  • Free Plan$0 forever for Google Shopping, Facebook advertising, Facebook pixel, selling simultaneously on multiple sites, adding a store to any website, starter site, and unlimited bandwidth, covering 10 products.
  • Venture Plan$15 per month billed monthly, or $12.50 per month billed annually for chat support, Google Shopping, Facebook advertising, Facebook pixel, advanced SEO tools, inventory management, access to App Market extensions, selling simultaneously on multiple sites, automated tax calculations, discount coupons, adding a store to any website, starter site, and unlimited bandwidth, covering 100MB per digital file plus 100 products.
  • Business Plan$35 per month billed monthly, or $29.17 per month billed annually for phone and chat support, automated abandoned cart recovery, 2 staff accounts, eBay integration, product variations, product filters, Google Shopping, Facebook advertising, Facebook pixel, advanced SEO tools, inventory management, access to App Market extensions, selling simultaneously on multiple sites, automated tax calculations, discount coupons, abandoned cart saver, adding a store to any website, starter site, and unlimited bandwidth, covering 1GB per digital file plus 2500 products.
  • Unlimited Plan$99 per month billed monthly, or $82.50 per month billed annually for priority support, phone and chat support, Square POS integration, automated abandoned cart recovery, 2 staff accounts, eBay integration, product variations, product filters, Google Shopping, Facebook advertising, Facebook pixel, advanced SEO tools, inventory management, access to App Market extensions, selling simultaneously on multiple sites, automated tax calculations, discount coupons, abandoned cart saver, adding a store to any website, starter site, and unlimited bandwidth, covering 10GB per digital file plus unlimited products.

Evidently, Ecwid is one of the cheapest solutions on the market. You can see that it's actually cheaper than many of the other platforms we've reviewed in the past. So, if you're looking for value, this might be the right plugin for you.

Importing and Exporting your Ecwid Product Data

Since you might need to import or export product data while you manage your inventory, Ecwid doesn’t leave this functionality out of its inventory management system. You can easily export and import product info in bulk via CSV.

Now, the best thing about this is that Ecwid allows you to take advantage of up to 25 CSV columns. In other words, you can import multiple products along with 25 of their distinct attributes, including images, URLs, SKUs, names, variants, etc.

That said, it turns out the export function isn’t limited to your product data. You can also export your customer details as well as orders in bulk through CSV. These are the types of capabilities you need to transfer data to other ecommerce or analytics platforms.

Dropshipping with Ecwid

All things considered, Ecwid was seemingly built for more than one business approach. It’s fully capable of going beyond the standard model of direct product selling, to support dynamic ecommerce merchants.

Case in point – if acting as the middle man between shoppers and suppliers is your kind of thing, for instance, Ecwid can come in handy for dropshipping.

But, here’s the thing. You can best achieve this by integrating a dropshipping app from Ecwid’s App Store. Thankfully, there are various options for different kinds of dropshipping businesses.

The most versatile ones can effectively coordinate between numerous customers and more than 100 suppliers on a single Ecwid dropshipping store. You can easily set up products, communicate with suppliers, track fulfillment plus shipping, sync your data accordingly, and more.

The Ecwid App Market

Adding application extensions is a sure fire way to scaling up or..

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Finding the right email automation tool is tough. There are so many different options on the market today that it's easy to get overwhelmed. While there are various factors that you'll want to think about to ensure you're making the right choice, one of the first things you'll probably look at is price. After all, we've all got budgets to think about. SendinBlue, one of the most popular email marketing solutions available today, also benefits from being one of the least expensive tools on the market.

SendinBlue's pricing is a heck of a lot cheaper than most other , with paid plans starting at $25 a month, or $20 a month if you pay yearly.

So, what's the catch?

Well, that's what we're going to find out with this complete SendinBlue pricing review.

Introducing SendinBlue Email Marketing

Usually, it's fair to say that you get what you pay for with email automation.

However, SendinBlue's pricing seems to take value to the next level.

Despite shockingly low prices, the service comes with plenty of high-quality and even advanced features. For instance, you can send sophisticated transactional emails, create attractive landing forms, and even automate your drip campaigns. For higher-priced plans, there are also things like landing pages available.

SendinBlue hasn't been around for quite as long as some other email marketing tools, starting in 2011. However, the application was designed with the plan of “democratizing” email marketing. Perhaps that's why we get something so shockingly cheap with this tool.

💡 SendinBlue even has its own free service, which you can use for up to 60 days. Unlike other free offerings from companies like MailChimp, you also get access to all of the features you need in SendinBlue's free offering, including email automation.

Although you can only send 300 emails per day with the SendinBlue free option, that's more than enough to give you a feel for the potential of the application.

Although this tool might not be the ultimate choice for companies in search of an that's free forever, it's one of the most versatile and affordable paid options that you'll come across.

SendinBlue Pricing: The Basics

So, what kind of things can you expect from SendinBlue pricing?

Well, first of all, every SendinBlue plan comes with access to “unlimited” contacts. This means that you're not continually ramping up your costs whenever your email marketing list grows. That's a very uncommon feature, as most other email marketing services will require you to pay more depending on your contact count.

As mentioned above, the free plan offers up to 300 emails a day to unlimited contacts, whereas if you upgrade to the “Lite” paid package for $25 per month, you start to get slightly more sending options, including no daily sending limit, and up to 40,000 emails per month.

SendinBlue's pricing structure works by giving companies the option to add new features and higher email limits to their plan as and when they need to. Additionally, one big bonus is that you don't need to enter your credit card details to sign up for the free plan. All you do is enter your company email address, password, and your name.

SendinBlue pricing also sets itself apart by offering a “pay as you go” functionality. This means that if you're not sure exactly what you're going to need, you can save yourself some cash by just paying for whatever you use.

👉 Check out our comprehensive SendinBlue review for additional information.

SendinBlue Pricing: Monthly Plans

Monthly plans are probably the most common purchasing choice from SendinBlue, so let's start there.

All monthly plans are based on the number of emails you send per month and the various features that you want to get access to.

As with most email marketing automation tools, the more you want to do, the more you're going to need to pay. For instance, the most advanced options include things like advanced reporting and landing pages.

SendinBlue Pricing: Summary
  • Free: $0 per month: 300 emails per day, unlimited contacts, email campaigns, transactional emails, and CRM support.
  • Lite: $25 per month: 40,000 emails per month, no daily sending limit, unlimited contacts, and all the features of the free tool.
  • Essential: $39 per month: 60,000 emails per month, advanced statistics, no SendinBlue branding on your emails, unlimited contacts, and all the features of the Lite package.
  • Premium: $66 per month: 120,000 emails per month, unlimited contacts, chat functionality, marketing automation, landing pages, machine-learning, send-time optimization, Facebook ads, and up to 10 user accounts. You also get all the features you'd get in the Essential package.

As you can see, the pricing is simple enough to follow.

For the “Premium” plan, if you're worried that you're going to need a higher email allowance, you can change your package to handle up to 350,000 messages instead. This will cost you a hefty $173 per month, but it's still one of the cheaper options on the market for enterprise-level email automation.

Additionally, if you're looking for something more customizable, you can contact SendinBlue to find out about their “Enterprise” plan. This one comes with a quote upon request, and it features everything from the Premium plan. The main difference here is that you get ongoing support for your campaigns form a dedicated account manager.

Are SendinBlue Monthly Plans Worth It?

While it's up to you to determine whether the price of a SendinBlue monthly plan is right for you, it's worth noting that they all come with many of the crucial feature you need included. For instance, regardless of which option you choose, you're still going to get web tracking, marketing automation, and other essential tools.

The fact that each package is so feature rich means that it's easy to test things out before you start looking for extra room in your budget for a higher-level plan.

Additionally, if you find that your email volumes remain relatively consistent from one month to the next, you shouldn't have trouble figuring out your ongoing expenses.

On the other hand, if you're the kind of company with a fluctuating email sending strategy, then SendinBlue might not be ideal pricing wise. The credits for each month don't roll over, and if you reach your limit, your campaigns are automatically paused.

However, you will have the option to renew a monthly plan early if you need to.

SendinBlue Pricing: Pay as You Go

For companies that have less predictable email marketing strategies, the pay as you go pricing from SendinBlue might be a better choice.

Essentially, you buy email credits that you can use either alongside, or instead of your typical monthly plan. There's no expiration date on when you use these credits either.

With the SendinBlue credits, you get access to all the features of the Essentials plan, including advanced reporting and ad-free emails. Here's are the prices of your credits:

  • $40 for 5,000
  • $75 for 10,000
  • $121 for 20,000
  • $201 for 50,000
  • $343 for 100,000
  • $1,189 for 500,000
  • $1,995 for 1,000,000

The pay as you go pricing is extremely affordable, and a great option for people who need more flexibility from their email campaigns.

There's also the option to purchase “additional extras” to go alongside your pay as you go plan if you need to. For instance, you can buy SMS credits so that you can design an omnichannel marketing campaign. SMS credits come in packs of 100, and they work for sending content to more than 100 countries. However, the number of credits you'll spend on any text will depend on where you're sending your messages.

SendinBlue pricing also comes with the option to purchase a non-shared IP address if they're sending vast volumes of email. These dedicated IP plans come at a relatively reasonable cost of $145 per year. Keep in mind that this will be a free addition to your package in premium plans if you're sending over $350,000 emails per month.

Which SendinBlue Pricing plan should you choose?

The SendinBlue pricing plan that's right for you will depend on your specific needs.

For instance, if you're not sending huge numbers of emails each day, week, or month, then you could probably get by just using the Pay as you go pricing plan. It's undoubtedly the most flexible option, and you could save yourself a lot of money in the long-term by rolling credits over from one week to the next. The only real down-side is that you're only limited to about 2,000 contacts in a marketing automation plan each month. Additionally, you won't get access to the SendinBlue landing page feature.

If you're just searching for a way to test out SendinBlue‘s features before you commit to something more serious, then it's worth starting with the generous free plan instead. This option comes with web tracking and marketing automation include, as well as a generous daily sending limit. However, you can't stick to the free option forever, so you'll need to decide eventually.

The Lite plan is probably the best option for people who want ongoing support for their email marketing plans, but don't have a lot of budget to work with. The biggest catch here is that you won't be able to remove the SendinBlue branding from your content, which can be a nightmare for people trying to develop a professional presence. You'll also have to do without advanced reporting and landing pages.

For those who need a little more functionality, the Essential and Premium plans offer two very different levels of performance. The Essential program is very similar to the Lite plan, but you do get to remove the branding from your emails and access things like location reporting and heat maps. However, you will need to remember that there's a 2,000 subscriber limit to stick to, and no landing pages. If you plan on going for the ultimate experience, then you'll need to bump up to the Premium plan.

Obviously, the Premium plan is the most expensive of all, but it's also the most feature-rich. If you're looking for a high-quality marketing automation strategy, but you don't want to pay over-the-odds, this could be the way to go. Even as the most expensive solution from SendinBlue, the pricing is great.

Finishing thoughts on SendinBlue Pricing

Ultimately, SendinBlue's pricing is excellent.

It's hard to argue with their costs, and there's the fantastic flexibility that you get from being able to choose between pay-as-you-go and monthly plans.

However, keep in mind that SendinBlue might be impressive, but it isn't perfect. The free plan gives you a lot of freedom to try things out, but you can't stick with it forever. Plus, there's always the risk that you could be missing out on some of the features available in more expensive marketing automation tools. Still, for the price alone, it's definitely worth giving this software a go.

FAQ: What happens if I go over my monthly spending limit?

SendinBlue places your campaigns on pause and notifies you before this happens. You'll be able to renew your monthly plan early, purchase more credits, or just leave your project paused.

Is there a maximum number of contacts?

No, every plan gives you unlimited contacts.

Do I need to give my credit card details to sign up?

Nope, just give the name of your business, your email address, and your name.

Are there any hidden fees?

No, you can cancel or change your plan at any time and sign up for extra credits as and when you need them.

What if you change your mind?

You can cancel your plan at any time from your account. SendinBlue can store your data for you if you want to continue accessing it or remove it from their servers.

Can I still access my account if I cancel?

Yes, your account will still be active, and you'll have all the access you need to export your campaign data to another service.

The post SendinBlue Pricing: The Complete Guide (July 2019) appeared first on Ecommerce Platforms.

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Do you find the customer service bit in your line of work as an ecommerce merchant a bit baffling? Maybe you're using the wrong chatting tools. Ever heard of Shopify Ping?

If you're unfamiliar about this stunning app, it's undoubted that Shopify really caught you off-guard. But that doesn't matter anymore. You're now on the right track. At least, from now henceforth. Ordinarily, a merchant needs to communicate with their customers every so often.

Of course, it's part of building a reputable customer relationship. At times, potential customers might need you to show them how to go about making a purchase from your online store. That aside, they need to get some sort of affirmation that the goods ordered will reach their respective doorsteps.

But the expedition doesn't end here.

In most instances, you'll not only need to manage your marketing campaigns but also reply to customers' messages, all at the same time. However, it's not practical to jump from one app to another aimlessly, just to do such tasks. Seems like Shopify Ping was built out of necessity.

In actual sense, this is where it comes into play. So let's find out what it has in store for us.

Shopify Ping Overview

Well, Shopify Ping is only a year old. Shopify launched this chatting app to streamline conversations between merchants and customers. So just you know, this messaging app is absolutely free. This iOS app is ideal for a merchant who wants to grow their businesses by sorting their marketing workflows and customer conversations at one single point.

Keep in mind, the fact that your customer is always the boss. That being said, Shopify Ping brings on board convenience for the customers whenever they want to make a purchase. As a matter of fact, you won't need any extra app to communicate with customers. As you may know, most cart abandonment issues are as a result of a cumbersome checkout process. But if you incorporate Shopify Ping, that will no longer be the case.

And here's why.

Since the business chat app is compatible with iOS devices, customers can automatically pay for all orders via Apple Pay. On top of that, Shopify Ping enhances your capacity to speedily respond to questions raised by customers. For any store owner, it's the perfect platform to boost sales by a significant margin.

Apple Business Chat lets you close deals in a professional manner by letting you have the messages button on each page of your online store. From this end, a visitor can promptly make all sorts of inquiries about your products.

How about the Kit?

Shopify Ping has a kit which comes in handy when you want to align your marketing strategies.

This kit will always chip in anytime you want to run email campaigns, do Facebook ads, retargeting campaigns, just to name a few. It integrates with your preferred apps. Remember, Shopify Ping works perfectly with Apple Busines Chat. Connecting your Facebook messenger channel to Shopify Ping is a 3-step process;

  • Go to Shopify Ping home screen on your device and tap click the ‘apps' icon

  • Choose the app you want to connect (eg Facebook messenger)
  • Tap the toggle to Enable Ping

Simply put, the Kit is an automated built-in business assistant which is meant to handle such tasks via simple yet detailed conversations.

But here's the catch.

Kit pushes notifications based on the kind of information it captures in the conversations. It's more of a digital marketing assistant, taking into account, the fact that you can also use it to run Instagram ads on your behalf. You must know that it doesn't just manage your ads, but also recommends a couple of relevant keywords.

On the flipside, it slightly restricts you from making some customizations, in particular, to the kind of audience you're interested in.

But that's not all

Think of it as a means to attract more customers. If you give your customers a flawless shopping experience, high chances are, they'll come back to your store every now and then. Owing to the fact that your store and customer conversations are all integrated, Ping makes it easy for you to share products and discount codes from one interface.

Customers can pay via Apple Pay without leaving the chat. This implies that you can help a buyer make a purchase instantly by walking them through the entire checkout process.

Shopify Ping: Why do you need this tool?

By use of Ping and Kit, a merchant can save time and avoid using multiple tools to achieve the same results. Shopify has plans to bring the Android version in the market very soon. From the look of things, this sounds promising since sellers can run their stores at the convenience of their phones no matter the operating system.

This chat assistant is more likely going to boost your sales. And not that I'm vouching for Ping. Fact is, a merchant gets to draw more attention from customers if they can successfully engage in an interactive conversation. This app is indispensable for a Shopify store owner who really needs a live chat platform to maintain an irresistible bond between their brand and potential customers.

Shopify Ping is suitable for merchants who want to give their customers a mobile support service in real-time. Besides that, the Kit helps you manage your business in a friendly and conversational manner.  It shows results for the frequently asked questions and gives answers to all shipping related queries.

Shopify Ping Pros
  • It's entirely free. You don't need to pay a dime.
  • It elevates the chances to make more sales
  • Comes with automated marketing workflows
  • You won't miss out on all customers' queries
Shopify Ping Cons
  • Small merchants are somewhat restricted to making campaign customizations.
Final Verdict

It's undeniable how fitting this app is for Shopify merchants. Numbers don't lie. At the present moment, over half of the 600,000 merchants use this app to run their business operations. It's an alternative solution to strengthen customer relationship and generate more sales.

On the customers' end, it's a favorable platform to ask appropriate questions about products and gain confidence in the merchant's online store before making a purchase. If at all you need to manage customer conversations in a businesslike manner, it's prudent to put Shopify Ping into consideration.

The post Shopify Ping: Customer Conversations at a Glance appeared first on Ecommerce Platforms.

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