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2018 is gone so 2019 can give us a new beginning. We believe in looking back before starting a new yea so we can collect memories and experiences which can help us in leading the upcoming year. So let’s see what happened in the world of our digital marketing agency in 2018. Also, we have set some high goals for 2019 which are awaiting for your read.

Expanded reach of services

When we started, we offered our digital marketing services to the top IT and technology companies. The most popular services of our digital marketing agency are SEO marketing and content writing. In 2018, we grabbed the opportunity to cater more industry verticals such as, open source solution, Software as a Service provider, eCommerce, utility and consumer solutions. Also, we have customers who use our social media marketing, PPC marketing and other services for their business.

Our customers bagged rewards and accreditation

We are glad to share that our digital marketing services benefited our customers in generating some amazing leads. Many of our customers bagged some big projects in the past year. Along with this, one of our customers received an award of “Social Media Marketing person of the Event” for the best social media marketing campaign and another customer got featured on the main board of the biggest technology week expo multiple times. Our customer’s victory is our victory and we are determined to do the same hard work to delight our customers in the upcoming year.

Got so overloaded that our own digital marketing put on hold

We believe that each digital marketing agency must run the best digital marketing campaigns for its own company and that’s the reason from the very first day we kept our business proactive on search and social media platform. However, in the past 2-3 months, the workload increased so much that to satisfy our customer needs, we had to put our digital marketing company’s marketing campaigns on hold. However, we are glad to share that despite the increased workload, we are going to keep our business proactive in 2019 and we started from today on the very first day of this year with this Blog post.

Expanded the team

As mentioned earlier, the workload and projects have increased in the past year. Of course, we could deliver the best results to our customers, but we had to say NO to many big digital marketing projects in the recent past. However now, we have increased our team strength. Passionate and experienced digital marketing experts, SEO Experts, content writers and other resources are recruited to meet increased business needs.

Business visit in the USA

Our director, Ashvini Vyas, attended a global expo on AI and Big Data to learn about the latest trends in San Francisco, California, USA. The agenda of attending this event was to learn about new trending technologies and tools which can be used to expand our business reach and provide better services to our customers. We are glad to share that the participation of our director is successful.

A representative in Mexico

Our director Ashvini Vyas is on a tour to Mexico at the moment. She is exploring the place as well as learning the work culture, market and business over there. She will be in Mexico for a few months to meet some predefined milestones. We are willing to use the experience and resources earned during this trip of Ashvini for our customers to provide better digital marketing and business services.

Conclusion

Year 2018 has been amazing for Digital Marketers India and all its customers. Now, we are set to make 2019 successful and empowering for all our customers and the company itself. We, team Digital Marketers India, wish you a very happy, healthy and successful new year.

The post Digital Marketers India 2018 Year in Review and 2019 Plans appeared first on Digital Marketers India | DMIn.

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2018 is approaching towards the end and the businesses will start assessing their progress in the past year. Furthermore, this is the time when a majority of businesses start defining and revising business strategies, budget and other things. In this article, I will share the top 3 things from a marketing perspective that you must include in the roadmap 2019 to leverage some digital benefits.

If you are not taking benefit of the best digital marketing services, then the first thing would be to start using that. The world is digitized and not practicing advertising on digital media means losing a powerful platform of business growth. If you are already using expert online marketing, let me share how you can get some more benefits by practicing these things.

1. Increase Strategic Content Marketing
Content is king and will be the king in the world of digital marketing. Thus, I would recommend each enterprise / organization must increase marketing budget to be invested in content marketing and writing. As mentioned, it must be strategic and in context to your business. I would also recommend adding the variety of content. Each type (text, graphics, video) has its own value and each type of content must be used in the marketing.

2. Spend Some Budget on Paid & Organic Marketing
It is often seen that the company using the best SEO services and organic social media marketing services often avoids investing in paid marketing. However, the paid marketing can help in increasing the organic reach. On the other hand, the businesses that use the PPPC marketing simply don’t want to invest in SEO services despite the fact that it will give long lasting results. The 360 degree digital marketing services help in creating a strong brand of the business and it also boost results to gain more business benefits. If you don’t want to invest a lot, at least spend 10-30% in other type of marketing.

3. Upgrade Owned Media / Marketing Collateral
In a year, so many things happen. However, we tend to use the same brochure, website content and other marketing collateral for years. This isn’t really a good idea. Every year, you must revise and upgrade the website and marketing collateral content. Moreover, the look and feel of the modern website and marketing collateral has changed. Thus, it would be a good idea to upgrade the website and marketing collateral.

These are the top 3 things, you must keep in the roadmap of the marketing for 2019 and execute it with a well defined strategy. I also strongly recommend taking help of an expert to run your digital marketing campaigns to receive the best ROI. We, Digital Marketers India, offer reliable digital marketing, content writing and other relevant services. Contact us to discuss how we can help you.

About Author: Ashvini Vyas

Ashvini (Ash) Vyas has 10+ years of practical experience in digital marketing and international business development. She has written 100s of articles on various topics to live her passion of helping people with her knowledge and expertise. In addition to directing Digital Marketers India, Ash also delivers keynote sessions and holds key positions in some international companies as a consultant, director of operations and mentor.

Twitter | LinkedIn | YouTube | Instagram

The post 3 Must Perform Marketing Activities for Your Business in 2019 appeared first on Digital Marketers India | DMIn.

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Digital Marketing is necessary for all businesses. We all either outsource our marketing projects to the Digital Marketing Agencies or we hire an in-house team of digital marketing experts. In both or any other case, the digital marketing consultant can help you and your business to get better returns. Let me share how.

First of all let’s understand what or who digital marketing consultant is! Generally, a person that spends years in the field of digital marketing earns a lot of practical knowledge. These experienced digital marketing experts offer digital marketing consulting services on one-time or ongoing basis.

How Digital Marketing Consultant Helps?
This depends on your association with the digital marketing consultant, but let me share top 3 common use cases.

1. You have an in-house team of experienced digital marketing professionals
If you have an in-house team and you hire a digital marketing consultant, you can bridge the gaps between expectations and reality as well as reasons and excuses. As a business owner or a manager, you might not be aware of nitty gritty of digital marketing. Hiring a third party digital marketing consultant will not only supervise and manage your digital marketing team better, but she will drive the team in positive direction to get even better results. She will also educate you about the possibilities and she can also catch the unnecessary excuses your team might be giving you and you have no other option than accepting it.

In this situation, the role of a digital marketing consultant will more be of a manager.

2. You have in-house team of fresher or less experienced online marketers
If you are a setting up a team of digital marketing professionals who don’t hold much experience, in this case, investing on a digital marketing consultant is highly recommended. If you don’t have anyone to guide and lead the existing team that is in learning phase, then you are more likely to lose the game in trial and error. The digital marketing consultant will coach and mentor your team to perform better. She can also teach them the best practices of digital marketing.

3. You have outsourced digital marketing agency
If you have outsourced your project to an online marketing agency and you are getting good results, you don’t need a consultant. However, if you feel that you are not getting the expected returns, then hiring a third party digital marketing consultant can be helpful. The consultant can audit the work your agency is doing to assure the quality and effectiveness of the digital marketing services. She can also discuss the possible areas of improvement and can lead the project in the right direction by coordinating with your team.

These are 3 use cases with the details how a digital marketing consultant can help. Apart from these points, I would like to share that the third party consultant can give better ideas and suggestions as she can see things from a fresh perspective and without any biases. Thus, it is worth investing on a consultant.

If you are looking for an experienced digital marketing consultant or a reliable digital marketing agency, please contact us.

The post How Digital Marketing Consultant Can Help You? appeared first on Digital Marketers India | DMIn.

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Each business owner seeks for only one thing: Exponential increase in business. Steady or declining revenues are not good for a business. You have to increase the same. In this article, I will share the 3 things that you can do to achieve this much needed steady increase in business.

I am in marketing, sales and business development industry for more than 11 years. I am a digital marketing expert, but I have performed all roles from lead generation to conversion to nurturing. At the moment, I also benefit some companies with my Operation Management skills and business knowledge. The reason for sharing this brief intro is to give you confidence that you are listening to the person with a proven track record. I use these techniques for my clients who are using my business consultancy services with some other services as well. Also, I suggest these recommendations to the customers that use our digital marketing services. You, too, can take benefit of these suggestions for free. The trick is implementing it wisely.

I assume you all know what exponential growth is. In simpler words, keep on increasing revenues and ROI. There are many things you can do from staff and process revamping to operational changes. In this article, I will share suggestions related to one department that is Marketing, Sales and Business Development with an assumption everything else is perfect in your company.

1. Invest more in marketing

If you are not using marketing, start using it now. If you are already using marketing, you should increase your marketing budget with time. You must use all different types of marketing such as digital marketing; participation in conference, expo, etc.; viral marketing tactics and more. The marketing helps in generating awareness about your brand and increasing trust of people in your brand. A predefined segment of marketing can give you specific reach. To increase the reach and benefits, you have to increase the marketing budget and activities as well. In my personal opinion based on my experience, your marketing team should be bigger than the sales team that handles inbound inquiries.

2. Hire talented business developers and sales reps

This applies to digital marketing experts and all other staff members without a doubt, but there is a reason to outline it in this way. I have seen 3 types of business developers and sales executives:

  1. Relies on inbound inquiries
  2. Expert in outbound lead generation
  3. Expert in handling inbound leads and generating outbound leads

You should invest on Number 3. They are more productive and beneficial to bring greater returns with a higher conversion ratio compared to others who are confined to a single workable approach.

3. Streamline Marketing and Sales Team

The toughest yet the most important task is to streamline your marketing and sales team. In more than 60% of companies I have seen no coordination between these 2 teams which must work in harmony. The simple reason is they blame each other. The sales and business development team always complaint for no good inquiries and marketing team complaints about no support or coordination from the sales team. This is the reason why your sales and marketing rockstars fail disastrously. You must create a culture in which these two teams help each other in bringing good results instead of blaming each other.

These are the 3 things you must do to increase your business. The last yet really important suggestions are

  1. Feed your marketing team with suggestions and recommendations instead of assumptions and unrealistic expectations
  2. Push your business developers to use multiple techniques for lead generation than relying on a single one.

Hope this helps. Feel free to leave your questions in the comment section.

If you are looking for business consultancy, Operation management or digital marketing services, Get in touch!

The post 3 Things You Can Do to Increase Business Exponentially appeared first on Digital Marketers India | DMIn.

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SEO is a growing industry and there are many aspiring professionals that want to build a career in this industry. This includes college graduates that are passionate about digital marketing as well as SEO fresher or executives that have just kick-started their career in this industry. Being an SEO expert is a long journey because the algorithms are pretty complex, plus, it changes pretty often. I have been in this industry for more than 10 years and I would like to share the top 3 tips that you must follow to build your career as an SEO expert.

1. Read, Read and Read a Lot
SEO is not just marketing. It is intelligent marketing. The things that work or don’t work are not so clear. An SEO activity that works amazingly well for one project can do drastically bad for another. Thus, you need to build your logical and analytical skills. These skills can be built only if you learn from others’ experience instead of burning your hands and clients’ money all the time. There are many digital marketing experts that write a lot about what to do and what you mustn’t do with your projects. Read as much as you can. This will let you learn new things about your industry and other things as well.

2. Experiment Carefully
When you are working as an SEO executive, you will be following the things you have learned from your SEO manager or team lead, but don’t restrict yourself with the limited knowledge and things. SEO is a huge field and you can do better than your manager. You may know what your manager might not know. Thus, discussing new ideas and trying those in the projects will let you test the effectiveness of various SEO activities. A/B testing is necessary in the marketing industry. However, don’t be overconfident about something just because you read it on the blog of one of the best influencers or digital marketing companies. When you are trying something new, you have to be careful to assure you don’t hamper the project instead of benefiting it. Thus, be careful. If you are self-employed / extremely passionate, you can buy a domain for yourself and experiment on that. This will let you test new things without hampering your customers or company.

3. Dig Deep
SEO is an industry where everyone thinks they are experts when they are actually not!! Thus, when you read something, don’t just believe in it. You better dig deep and read some more articles on the same topic. If everyone says the similar thing, then it is good to go with that idea. For an example, I recently read a quote shared on social media handle of one of the leading IT companies in Ahmedabad, Gujarat, India. The quote reads,

“Google doesn’t penalize duplicate content.”

I was shocked reading this statement because Google is my best friend and I know him! Google is very particular about duplicate content. On the other hand, why would such a reputable IT company put their reputation at stake by spreading a rumor? I dig deeper to know the TRUTH, which says below:

“Google doesn’t penalize the duplicate content within the site.”

The actual meaning of this statement is as below:

First of all duplicate content is not allowed on the web; it is allowed only within the same website. Google lets you use the same content within the same site on internal pages and doesn’t penalize you. It makes sense because there can be some content that is similar in more than one page, so you can put the same content in multiple places without getting worried about the Google penalty as we all do because we know Google hates duplicate content.

The most important thing many so called “SEO Specialists” miss here is this,

“Google doesn’t penalize duplicate content, but at the same time it will give you zero benefit for those pages with the duplicate content. As per the Google, it ignores the duplicate content and put only one original copy of that content in the index. It means having multiple pages with the same content is not really helpful and makes no sense. On the contrary, using unique content will bring content benefits for you.”

So what is important?

Not getting penalized and having a multiple pages with the same content to save some bucks or investing some money on SEO content writing, get unique content and bring SEO benefits. The choice is yours!!

Coming back to the original point, a reputable IT company that shared the quote:

Google doesn’t penalize duplicate content.

The company is right, but it is half truth and half truth is more vicious. Thus, to become an SEO expert, the first thing you need to learn is to use your logic and dig deeper before believing on any “SEO Specialist.”

Conclusion
Being an SEO expert demands a lot of skills at your end along with the patience because SEO doesn’t give instant results. You need to have all the mentioned skills or will need to cultivate those to make a shining career in this field.

Still having some confusion? Get in touch!

The post 3 Must Do Things to Become an SEO Expert appeared first on Digital Marketers India | DMIn.

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Marketing is amazing in its all forms. Even some traditional marketing tactics can give great benefits if you use it efficaciously and in this article, I will share some interesting detail about ‘Wait Marketing’ which is in existence since 2012 and can benefit you even now.

Wait marketing is a marketing tactic that can be used in both forms of marketing

  1. Traditional Marketing
  2. Digital Marketing

It is one of the best modes of marketing to increase your brand visibility and popularity. As we all know, branding helps in increasing new leads, customer retention ratio and business growth. Thus, all of us must use it.

What is Wait Marketing?
The wait marketing is a smart technique of advertising your product / service / company while your possible target audience is waiting for something. Here the wait time is undefined and that’s why your audience can’t do anything else to utilize that time. If you put forward your marketing material within this (wait) time, it is more likely they consume the information you share.

Examples of Wait Marketing for Better Understanding
The most traditional example of the wait marketing is when you watch the ads in the hoardings, nearby shop names, etc. while waiting for the traffic signals to go green.

Another example is watching an ad to see a YouTube video which you can’t skip. Here, you are waiting to watch the video that you want to. This is an example of digital wait marketing.

How You Can Use Wait Marketing Without Big Investments?
There are many ways and you can choose the one based on your business nature.

  1. Put company profile / brochure hard copy in the waiting room / lobby. This is my favorite and I suggest this to all customers of mine as it really works. If someone visits your office for a meeting, an interview, etc., it is pretty obvious the concern person might not rush to meet the visitor immediately. It takes 5 to 15 minutes to meet the person. This time is the time to educate the visitor about your company. To pass this (Wait) time, the visitor is more likely to pick what he sees on the desk and feed his brain consciously / subconsciously with the information in it. You can also stick banners on the wall of the messages that you want to convey for your brand.
  2. Put ‘tips / strengths / etc.’ while it is loading. It can be your webpage, mobile app, etc. The visitor would read the lines you put while he is waiting for your page to get loaded.
  3. Wear the company t-shirt or shirt. The people around you will definitely notice the logo and the name of the company. The trick is both of these must be clearly visible without much effort.
  4. Add watermarks on your documentations.
  5. Put your company name or logo on the vehicle in a visible way.

As you can see in all of these models, you don’t need to invest much. Thus, it will be cost effective and effective marketing tactics. You can use your own ideas as well to capture the attention of people waiting for something and consuming the information you are sharing.

Pros of Wait Marketing

  • Use time of your audiences when they are ready to consume your information
  • No huge investments needed until and unless you put hoarding ads on the signals
  • Engage your audiences in a more enticing way
  • Increase brand visibility and brand popularity
  • And more

Cons of Wait Marketing

  • In many instances, it can’t track the returns. However, for digital wait marketing instances, such as in-video ads, you can capture the returns by getting behavior analytics.
  • It may not generate leads instantly like PPC marketing. It helps in boosting your brand awareness and putting your message forward. However, as these consumers are not in the buying state they are not likely to convert immediately. However, they can work as your brand advocates to increase your sales.

Conclusion
The wait marketing is one of the most effective marketing tactics if you use it smartly. I highly recommend using it at the best possible. If you are looking for expert consultancy for your marketing campaign or need any other help / answer of your queries, contact us.

About Author: Ashvini Vyas

Ashvini (Ash) Vyas has 10+ years of practical experience in digital marketing and international business development. She has written 100s of articles on various topics to live her passion of helping people with her knowledge and expertise. In addition to directing Digital Marketers India, Ash also delivers keynote sessions and holds key positions in some international companies as a consultant, director of operations and mentor.

Twitter | LinkedIn | YouTube | Instagram

The post Wait Marketing to Increase Brand Popularity Cost Effectively appeared first on Digital Marketers India | DMIn.

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Each writer wants to write a content which everybody enjoys reading and get higher rankings in the search engines. We want our content to be appreciated and shared by our readers, but this requires serious content writing skills. Writing a Blog is easy, but writing an effective Blog is a tough task. A writer need to ensure the reader can stay connected from the first point to last line of the content. Moreover, the content should follow the SEO best practices to gain the SEO benefits.

I have been writing content for a decade and using it for my SEO strategy. Also, I’ve learned a lot about content writing from the professional course I did in content strategy and by working with expert content writers across the globe. Furthermore, I am an avid reader and this trait allowed me learned top content writing style from the best content writers. Today, I will share the top 10 content writing tips which you can follow to write an effective content for your business or personal Blog.

1. Choose a topic which people want to read
This is the most difficult part of content writing: Choosing the right subject for the blog, article, and other content type. We think any Blog subject would be fine, but it is not! You, as a writer, need to find the topic is something people like to know more about. You can use Google trends, Google or Quora to see what people are talking about and what can be the subject of their interest.

2. Keep one thought in a single content
Don’t write too many ideas in a single content. One content one theme aka topic, is the golden rule to be followed to write effective content

3. Follow the style and tone according to the content type
Each content type has to be written in a specific way. The Blog writing is way different than a press release. Furthermore, a Blog to be published on the business website is written differently than a Blog which will get published on a public Blog or other platform. To ensure you get the best benefits of content marketing, you need to write content with a specific tone.

4. Make switch over and content flow natural
Jumping from one topic to another and back to the previous topic makes content messy. To get a loyal reader-base, make sure to follow a natural content flow. A few tips for the effective content writing with natural content flow are listed below:

  • Start with the problem or preface of the topic.
  • Switch from problem to solution, benefits, features.
  • Single paragraph should share about a single thing.
  • Don’t repeat the same thing with too many examples. A single or two examples are enough.
  • Don’t switch over abruptly from one thought to another.

5. Keep title captivating
This is an obvious still overlooked part of content writing. Many professional content writers either write lame Blog titles such as just a keyword they are trying to target in the Blog or the title is holding having adjectives which are damn difficult to understand without checking dictionary by a normal reader. This is important to have a captivating title, but at the same time, the title should be easy to perceive by the targeted audience.

6. Content should match the title
Yes, this is obvious, but I have seen so many experienced writers whose content body and main title doesn’t really match. There is a huge disconnect between content title and the content itself. Make sure it doesn’t happen to you.

7. Give appropriate headings, sub-headings and lists
Many readers scan content instead of reading it thoroughly. To get the attention of these readers, plus to ensure readers can digest the content appropriately, please give headings and sub-headings to different paragraphs. Also, add lists as and when you can. This also gives breathing points to readers, i.e., they can have the required pauses while reading content.

8. Add Media to make it engaging
Adding relevant media such as images, videos, charts, etc. can be very helpful for customer retention. The readers can get engaged with media usage. Also, you can add short polls in-between content to engage your readers.

9. Use Keywords naturally and sparingly
Content is an important part of content strategy and has to be utilized in a strategic way. To take complete benefit of your content, you need to use keywords according to SEO content standards. Make sure to use keywords with correct density and proximity, but even more important thing is to use keywords naturally in the content. Please don’t stuff keywords unnaturally. Also, use them sparingly to take both, SEO and audience benefits.

10. Add CTA (Call to Action)
Each content is written and distributed for a purpose. Make sure to pass that purpose at the end of the content in a non-pushy way to the reader such as for more details contact, or subscribe for more updates, etc.

These are the top 10 tips to write an effective content which will be loved by search engines and readers. You can take maximum benefit of content using these content writing tips.

Looking for content writing services? Contact us.

The post Top 10 Content Writing Tips to Write Content Everybody Loves appeared first on Digital Marketers India | DMIn.

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A majority of business owners waits for the right time to start investing in the best digital marketing services. In this article, I will share 3 crucial business states, in which, your business demands expert digital marketing. These 3 situations are the right time before getting too late.

When we start a business, we think to try our hands to get some business and think we will invest in digital marketing when we get some business and funds. When we get business, we get busy in taking care of the projects on hand and think we will invest in the best digital marketing services when we get some time to get personally involved in the process to assure our digital marketing campaigns are well defined and well executed. Once we get time, again we think, let’s get some work to get funds and the cycle goes on!!! The right time never comes. This is fine if you are doing awesome in your field and you are not really concerned with the digital world. However, if your business is somehow correlated to the digital landscape, you must start using the best digital marketing services at the earliest possible.

Still, there are some business owners who wait for the right time to invest in it. Sometimes you start too late and you get anxious to get results, but you can’t get the results you expect from your investment. This makes you panic and switch from one digital marketing expert to another and one digital marketing company to another and end up as a dissatisfied person who never received good returns over investment in online marketing. This situation can be avoided easily. How? By listening to your business when it demands the best digital marketing services. Our business gives us the signs that say it badly needs expert digital marketing services, but many of the business owners often overlook these signs. In this article, I will share the top 3 business conditions that shouts your business needs the best digital marketing services NOW!

1. When You Are Getting No New Business
This is a common stage in many businesses when they get no new leads. You may be doing well at the moment by retaining current 100% happy customer base, but if you don’t get the new business every month or quarter, you are in a dangerous situation. The expenses will increase, but the business profit may not increase with the same speed if you will not increase the business by acquiring new deals and customers.

In such situations, you must start using expert digital marketing services that can help you increase your leads and business.

2. When Your Business Faces Saturation / Steadiness
This is a common situation when your business stays in the industry for 5 or more years without any strategic online marketing.  Many business owners get projects and clients in their initial 5 years or so and also make great profit, but then the graph grows straight. The business growth line is like a lifeline and when it goes straight, the business is more likely to die.

The solution is to listen to the need of a digital marketing expert for your business and pump the line in upward direction again with the best digital marketing services.

3. When You Start Losing Business Faster Than Gaining New Business
This is the most critical stage of the business when you have started losing existing customers for various reasons such as, completion of the contract, the client sells the company, etc. On the contrary, you are not generating new business. This is the situation when you are near to lose the game and it is already late to start the online marketing. Don’t wait till it gets too late. Start immediately and go aggressive! In the former two conditions, you may go with limited online marketing services, but if you are in this third (we can say the last stage) of the business, then you must use organic and paid marketing with aggressive marketing campaigns. It is needed to recover fast and increase leads at a rapid rate.

Conclusion
The digital marketing can be considered as that much needed medicine for a business that revitalizes it. You better start it as early as possible. However, if you are waiting for the right time and if your business is in any of the above mentioned situations, then the right time is NOW! Contact the best digital marketing agency or expert and discuss your business. Start the best, nothing less than the best, digital marketing services now!!!

Having any questions or want to discuss about your business? Contact us.

About Author: Ashvini Vyas

Ashvini (Ash) Vyas has 10+ years of practical experience in digital marketing and international business development. She has written 100s of articles on various topics to live her passion of helping people with her knowledge and expertise. In addition to directing Digital Marketers India, Ash also delivers keynote sessions and holds key positions in some international companies as a consultant, director of operations and mentor.

Twitter | LinkedIn | YouTube | Instagram

The post 3 Business Conditions That Badly Need Expert Digital Marketing Services appeared first on Digital Marketers India | DMIn.

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Facebook is the most popular social media marketing platform with almost 2 billion users. The Facebook marketing can be the best social media marketing tactic to gain best ROI by increasing tractions. This article shares 5 deadly mistakes that you must avoid along with some tips to make Facebook marketing effective.

From an unknown portal to the world’s number #1 social media marketing platform with 2 billion users, Facebook has made its position not only in the industry, but also in life of billions of users. The number of Facebook active users is increasing. Thus, many businesses have started using Facebook marketing as one of the major channels in their online marketing plan and why not! If you run appealing and well defined social media marketing campaigns on Facebook, you can gain a lot of traction and business benefits.

Facebook marketing is very easy to use. This fact is both, boon and curse. As it is too easy; anyone with almost no knowledge of marketing, create a Facebook page or a fake business profile and start posting. This type of social media marketing campaign is ineffective and gains no traction. In fact, if by mistake you get some traction you will end up getting trolled, criticized or banned by the Facebook. I highly recommend taking help of an SMM expert or SMM agency that has expertise in running strategic Facebook Marketing campaigns. Still, if you want to try your hands on your Facebook marketing I would like to give an advice to learn it first. You can read articles written by experts, Facebook guide on marketing published by Facebook itself and other credible material. Don’t read anything and everything.

In this article, I would like to share top 5 (silly) mistakes made by naïve social media marketers or executives that know nothing about online marketing. There is nothing wrong in accepting the mistake and resolve it. So here you go with the 10 most common Facebook marketing mistakes and tips to resolve it.

1. Don’t learn marketing rules of Facebook
People out of passion or obsession want to run their Facebook marketing campaigns on their own, but they don’t want to learn the best practices. They just randomly post stuff on page by either following other competitors or big brands blindly; or as their heart says. Following heart when you are in love is good, but not when you are in the field of marketing. You must know best practices, Dos and Don’ts and have to follow those in your social media marketing campaigns.

Solution
There is so much content written by SMM experts that will give a clear idea about Dos and Don’ts of Facebook marketing. You might be interested in reading, 12 Major social media marketing mistakes as this article share some common mistakes and tips to resolve it.

2. Not paying to Facebook
Facebook is in command now with billions of users and that’s the reason it has enforced paid ads on all marketers. According to the latest algorithm of Facebook, the users will see more of personal posts of their network and less to none business posts. However, with no surprise it shows sponsored ads to us. It means if you are not using paid Facebook ads, then your amazing business page content will stay untouched as it will not reach the audience.

Solution
Allocate some budget to Facebook paid ads to gain benefits of Facebook marketing. This is MUST.

3. Not taking full advantage of Facebook Paid Marketing
Facebook paid marketing campaigns are more than just “Boosting” the posts. It gives a complete ad manager that lets you customize campaigns with different settings. These settings must be applied to gain good returns. If you are not applying these settings, you don’t get the complete benefit of the Facebook paid marketing campaigns.

Solution
Learn the nitty gritty of Facebook marketing. There is a nice guide and many tutorials shared by Facebook itself. You should use that to learn. You can also take help of an SMM agency or expert to run paid campaigns.

4. Posting in Multiple Facebook Groups like a robot
People copy paste same post in 100 groups to gain leads. This doesn’t work my friend because Facebook doesn’t allow this. After a few posts, Facebook will disable your posting capabilities. It can even disable your profile.

Solution
Do not post the same posts in 100s of Facebook groups. You can post in a few selected groups like 2-5. Also, don’t post it like a robot.

5. Not responding to comments / messages
Often people ignore responding to comments or messages because the answer is obvious or the comment is negative. When you don’t respond you actually destruct your brand’s credibility as a client centric brand. The people who commented / messaged, but didn’t hear back will not comment / message in the future as you ignored them on their face and other will find your brand rude or negligent.

Solution
Whether it is negative or positive, each comment needs to be responded within 2-8 hours.

Conclusion
Facebook is an amazing platform for marketing, especially, for B2C (Business to Customer) vertical. However, silly mistakes due to lack of knowledge will not provide required returns. In fact, it may affect your brand negatively, which would be the last thing you want for your business.

The solution is before jumping into Facebook marketing, you better learn the best practices. You can also take the help of a Social media marketing consultant to learn or design SMM campaign. The best approach is to let the experts do this job by outsourcing the project to SMM companies or experts.

About Author: Ashvini Vyas

Ashvini (Ash) Vyas has 10+ years of practical experience in digital marketing and international business development. She has written 100s of articles on various topics to live her passion of helping people with her knowledge and expertise. In addition to directing Digital Marketers India, Ash also delivers keynote sessions and holds key positions in some international companies as a consultant, director of operations and mentor.

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The post 5 Major Facebook Marketing Mistakes: Social Media Marketing Hacks appeared first on Digital Marketers India | DMIn.

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