Whether your objective is to create awareness, increase leads or build the strength of your brand we will work with you to form a plan that gives you a competitive digital edge. From SEO search marketing and Google AdWords, to Pay Per Click (PPC) and social media management, we may have plenty of tricks up our sleeve. The Digital Freak blog is designed to help you stay up to date on the latest..
When starting up your new business’ social media profiles, it can be hard to build a following. So how do you do it? Here’s our guide to building an engaged and authentic following for your new Instagram profile in 5 easy steps: 1. Follow your network This one is simple – find the profiles of …
There’s no denying that having a business for your website in 2019 is essential. With so many people shopping and browsing online, it’s important to ensure that your business is putting their best foot forward online. When it comes to the world of ecommerce, your website is your only chance to sell to your potential …
If social media is becoming an important part of your small business, you might have been hearing a lot about why Facebook and Instagram Stories are the next big thing for your business social media strategy. With over 150 million active users every day on Facebook Stories, there’s no denying that it’s worth investing in …
Your new website could make all the difference to your business. But with so many moving parts, it’s hard to make sure that all elements are working together for your business. At Digital Freak, we’re experts at making sure your website is hitting the right points when it comes to Search Engine Optimisation, as well …
Making the most of networking and word of mouth can be the key to success when it comes to running your business. After all, if no one knows about your business, how will they know they need you? But networking isn’t just about handing out business cards and going to networking events – it’s also …
If you’re new to the world of social media marketing and are getting your business involved to get found online, then it’s time to get to grips with the industry’s language. Like any other industry, it’s filled with jargon, terms and expressions that can seem confusing to anyone not familiar with social media services but …
There’s no denying that having a Facebook page is becoming a more and more important part of running a business in 2019. From promoting your products or services, to building engagement with your audience, having a Facebook presence should form a vital part of your business plan for 2019 and beyond. Despite what you might …
Working on expanding your digital footprint takes a daily commitment in updating your brand and keeping your finger on the pulse of new trends. It’s also important to think about the experience from your customers’ point of view as well. As a visitor or current customer, what is likely to put them off and turn them away? Here are some pitfalls and digital marketing trends you should avoid for your business.
Impersonal email marketing
Have you ever received an email filled out with the wrong name, gender, location, or anything else? It’s irritating and immediately gets sent to the trash. If you have an email marketing campaign, make sure that at least all of your customer’s information is correct and the email is relevant to them. Keep it informal and light, which means steering away from “Dear Customer” and heading more towards “Hey there” or “Hi [name]”. Don’t send out mass emails blindly, but customise them carefully.
If you have a social media account, use it! Don’t be a business that has an account for the sake of having one. Dedicate 10-20 minutes a day to keep up with mentions and engagements, like or re-share relevant material, and post good quality original photos and information of your products – a deal or competition wouldn’t hurt, either.
It’s the quality of your engagement with followers, not the quantity of followers themselves, so don’t fall into the trap of buying them. It’s pretty easy to tell if an account has fake followers by a quick look at the interactions or at the accounts themselves. A fake account – or bot – will post jibberish or strangely worded stuff on their account, and someone who has 25K followers but only a few dozen likes or comments on any of their posts is clearly buying the followers. Don’t fall for it, it’s not a good look.
Bombarding with ads/cookies/pop ups
Customers are majorly put off by pop-ups, demands, and questions as soon as they arrive on your site. Things like “please disable your adblock”, “accept these cookies”, or a rudely obtrusive self-playing video that is impossible to get rid of (and actually blocks your site content), are all very annoying. Keep your customers engaged and coming back with good, interesting, useful content instead.
Business speak is primarily used for making small stuff sound more important than it is, or for skirting around an issue with big words. For customers, it just makes everything sound unclear and complicated. If they don’t get what you’re offering within a few sentences, they’re unlikely to stick around. Keep it light, friendly, and to the point.
Quantity not quality
In a nutshell, don’t post if you don’t have anything to say. Content is important, but it should always be useful or interesting (or both). Hitting targets for quantity that is useless, spammy, and annoying are bound to put people off, so always go for quality.
Opening a new account
People have more than enough online accounts and hate being asked to open another one. Often, this is necessary, for example, if customers can purchase products via your site. However, consider offering the option of purchasing via a guest account, which means they don’t need to add yet another password and account to their list if it’s just a one-off purchase.
Instagram has been around for a while, but there are still people and businesses joining the social networking site every day. If you have a small business and have no idea how to get started on Instagram, we’ve provided a quick rundown of all the important points to get your company’s Instagram account up and active, as well as effectively marketing your business.
If you decide to open an Instagram account, dedicate the time to sit down and put all the relevant details in. This means crafting your account name, choosing a profile picture, and adding a small bio that accurately reflects who you are. Your account name and username should both be either the same as your company’s name or a similar variation. In your bio, let people know who you are, what you stand for, and keep it fresh and to the point. Then add a professional and quality photo for your profile.
Honing your brand
What is your brand? If you already have other social media accounts like Facebook and/or Twitter, then you’re well on your way. If not, you should carve out the time to brainstorm about this. What tone will your posts be; funny, thought-provoking, modern, retro, controversial? What is your message and who are you targeting? All of these decisions can help streamline posts so you know what colours, tone, and captions to use. Once you’ve decided on this, you can start to brainstorm some posts and campaigns that fit in with your brand voice.
Adopt some hashtags
Hashtagging began on Twitter but is also widely used on Instagram. Hashtags are added to your posts to categorise them and are searchable features that users can follow for inspiration or laughs. Do some research to see which hashtags are popular in your business that you can use. Using broad and general hashtags are good, but going niche can often be more effective, so sprinkle some of those in too. It’s also a good idea to use a hashtag related to your location, and craft your own hashtag with your company name in it that is easy to remember and you use in every post. Don’t forget to feature it in your bio too.
Follow relevant accounts
Seek out similar businesses, entrepreneurs, and potential customers to follow to see what they post about. This can give you an idea about what sort of stuff you should be posting and what people are talking about. It’s also useful to set yourself apart from others; observe their brand voice and use it to make yours different and stand out more.
Now that you’re following the right accounts, make those connections count by interacting and engaging with them. Like posts and comment with positive messages or open questions. Be on the ball with responding to comments on your posts or any mentions you get as well. It’s not just how many followers you have, but how you engage with them that counts.
It seems like an obvious statement, but be visual! This is what Instagram is all about. Take good quality photos of your products to show them off, and consider a video every now and then. What kind of photos complement your brand – a clean background with pastel colours, messy and colourful, action shots with blurry backgrounds, people images?
So what else should you post? Get people excited about your brand with light campaigns and competitions. The easier and more fun they are, the more likely people will be to engage with them. Pose a question every Friday: “what’s your favourite [product-related item]?” Host a hashtag campaign for people to get on board with. Make it personable by introducing some of your staff members, putting names and people behind your brand.
Is your digital marketing game a little stale and routine? Is your site traffic the same or lowering? It’s probably time to consider a new strategy to up your game and keep on track of how people are consuming their digital data. Take a look at the latest digital marketing trends you should definitely be aware of.
Okay, so we’ve been over this one before but it bears repeating. Video marketing is huge right now; it’s visual, attention-grabbing, quick and consumable. Why read when you can watch? Check out our tips on how to get started with video marketing for your own business.
Need an outsource for your growing customer communications? Chatbots are leading the way in easy and effective customer relations and for once the customers don’t hate the automated service. That little webchat that pops up in the corner can be a handy tool if you have a quick question about the site or service. Plus, most people generally prefer to message than pick up the phone and deal with being on hold for several minutes. This helps your business streamline customer relations and allows you to use your staff members for more complicated queries, or for people who prefer talking to a human. It’s not all scary, we promise.
If you’re purchasing a brand new, unfamiliar product from Amazon, don’t you usually check the reviews first? The same goes for businesses. Online reviews contribute quite a large amount to your Google ranking – one-star reviews aren’t going to be boosting your ranking or your reputation.
Focusing on customer reviews is a simple and effective digital marketing trend to implement. Draw up a plan to integrate customer surveys and reviews into your selling experience. Keep it light – you don’t want your customer feeling like they’re undertaking unpaid work for you. We recommend adding a simple call to action requesting a review at the bottom of your email signature.
This term is one you’ve probably heard being used a lot, so what’s it all about? It’s basically becoming much more clever and creative when it comes to sales. People don’t often respond to a straight-up advert pushed in their face; but they do respond to an emotive or exciting story. For inspiration, look at Google’s ads around their translation tool and how it connects people, or Airbnb’s user-centred ads that follow people’s travels using Airbnb. Taking a story and making it human is the key to effective brand storytelling.
Take advantage of your social media team to trawl the net for users that are promoting your company of their own volition. A quality image and positive caption from a non-sponsored individual is a great way to promote your brand. Reach out to ask if you can share and repost, which they will likely be happy for you to do to increase their reach as well.
Don’t overdo it with your new digital marketing strategy; pick one to focus on and really invest your time in making it work before moving onto our other suggestions. Drop us a line if you need any tailored advice, we’d be more than happy to help you out.