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The Reality Of Overwhelm In Business

Welcome to episode 057 of Law of Effortlessness Podcast, with another Effortless Business Events Take Over episode!  You know what that means – Shannon and Sarah are teaming up again and this time they discuss the reality of overwhelm.

It’s a “phenomenon” that affects every human being and is a frequent issue for business owners and entrepreneurs. Instead of succumbing to overwhelm, understanding the reality of overwhelm can help you to work with it.

Tune in to hear Sarah share how a two-minute Facebook Live sparked a huge conversation of perception, projection, inner criticisms, and overwhelm.

Drawing on her extensive coaching background, plus her expertise as a qualified counsellor and Arts Therapist, Shannon shares her views on the science behind overwhelm and the psychology underpinning what takes over when your mind becomes overloaded – you might even notice these things happening in your own life and business.

In this inspirational episode both ladies share their wisdom and tips for overcoming overwhelm and how your personal life impact business and vice versa. If you take something positive away from tuning into this episode be sure to leave a comment below.

Mentioned Links and Links To Connect

Connect with Sarah via her website here and on Facebook here.

Find out more about Effortless Business Events here

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“The minute you get overwhelmed you drop everything that is not your zone of genius, and many business owners, they’re zone of genius is not marketing.”

“Your ideal clients are often very like you.”

“We wanted to share and be ourselves, it’s too hard to be anyone else.”

“Normal is just a cycle on a washing machine.”

The post LOE 057 | Reality of Overwhelm w/ Shannon Bush & Sarah Thomson | Effortless Business Events Takeover appeared first on Creative Possibility.

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Welcome to another Effortless Business Event’s Take Over of the LOE Podcast, episode 056, featuring Sarah Thomson – today Sarah and Shannon are talking about Owning Your Expertise, something many entrepreneurs struggle with, including Sarah!

Sarah shares a secret in what holds many people back from owning their expertise and handling comparison. You’ll also hear about Shannon’s experiences in her first career as a Registered Nurse before getting into Business Coaching, and her first Mentor’s message on comparison and competition.

This show turns into something of a confessional, with words of wisdom and experience from both Shannon and Sarah exploring the importance of maintaining a healthy mindset, self-confidence, and giving yourself permission to be you. Stay tuned to the end for a little exercise to help you grow your mindset and own your expertise!

Mentioned Links and Links To Connect

Connect with Sarah via her website here and on Facebook here.

Find out more about Effortless Business Events here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“Everyone is on a different business journey.”

“Even with all my experience and qualifications, I struggle with owning my expertise sometimes.”

“The world needs different voices.”

The post LOE 056 | Effortless Business Events Take Over | Owning Your Expertise | Shannon Bush & Sarah Thomson appeared first on Creative Possibility.

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Tired Of Looking For New Customers?
Are Your Staying Connected With ALL The Customers Already In Your Business?

Every business owner wants to know the strategy for engaging customers.

It’s been a month or so of very interesting conversations with small business owners in my network, including clients. I frequently find themes in these valuable interactions and recently there’s been an enthusiastic desire to attract more clients.

Reality for every business owner is we all need a regular stream of new customers or clients. It’s equality a reality this can be the biggest consistent challenge you face daily as a business owner.

I’m all ready to jump in and provide practical strategies to attract more customers, but I have found myself also bringing people back to something I see being missed. Missed all the time.

The question to ask at this point is “are you picking the low hanging fruit in your business?”

Let me explain why I ask, starting with what low hanging fruit refers to and why it matters.

Low Hanging Fruit by #businessyoda definition, is the easy pickings in your business. When I think what that might be I instantly think past and current customers and clients. It’s about engaging customers – or if you haven’t stayed in touch, re-engaging them

Why though? let me explain.

People you have already worked with already know you.

They probably also like you.

And you have built trust with them.

So the barriers (not a fav word of mine, but we are talking, things that could get in the eay) to them working with you again, or referring someone your way are lower than if you’re in the process of nurturing a prospect (someone looking for what you’re offering) along the steps to become a customer or client.

It takes a lot less energy, time, effort and expense to

  • re-engage a past client
  • offer them a new service or product you didn’t have when you worked together previously – be mindful the new offering MUST be of value to them before you share it
  • support these awesome people to refer to you

than it does to engage someone completely new into your business.

So how do you make this happen?

“Customers are assets to be cared for and nurtured” – Jeanne Bliss

Watch my recent Facebook Live about this very topic here!

Great question.

Here’s my top tips for reaching out and connecting with the low hanging fruit in your business

  1. Pick up the phone and give them a call
  2. Send an email to say hello
  3. Host a casual social event and invite a few people you know to join you
  4. Create a purposeful, value driven campaign to stay connected to past customers and clients (all of the above 3 steps are great things to include in your “campaign” BTW!

The most important part of the communication is to genuinely enquite how someone is and to ask if there’s something you can help them with.

Remember, these are people you know. You have worked with them. They’ve bought from you and possibly referred to you. Be personal and remember above all else, #peoplebuyfrompeople so be a human in your interaction.

With the number of sales pitches and all the repulsion marketing out there, be the person who stands out because you genuinely care. Let that lead the way and (in my experience), the rest of it becomes more effortless. Definitely magnetic to just be real and show you care.

Hope that helps? If you want to hear me chat about this in a short video I shared a Facebook Live on my business page recently. Have a watch.

p.s. the term “low hanging fruit” has been popular since the 1990’s and is often referred to as overuded business marketing speaK. I love a good cliche and can totally do a buzzword or four throwaround so I’ll keep using it

Let me know what you think? what are you actively doing when it comes to engaging customers and clients you’ve worked with before?

When did you last reach out and say hello?

Comment below and let me know.

Tired Of Your Marketing Message Not Engaging Your Ideal Clients?
This free training video may just solve all your woe's and get you excited about sharing that super important message of yours again!

The post Engaging Customers Doesn’t Just Have To Be About New Customers appeared first on Creative Possibility.

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Welcome to episode 055 of Law of Effortlessness – the second episode in the Effortless Business Events Take Over series!

Shannon is joined by Effortless Business Events collaborator Sarah Thomson (whom you might remember from episodes 051, and 054) to discuss the current business landscape for small businesses. Consideration is made to what is happening locally in Perth where they are based, and more broadly in Australia where a majority of their clients are based.

Sarah Thomson established Online Social Butterfly in 2011 and offers dynamic online marketing expertise to business owners. Her most popular topics include marketing in the digital age, social media and websites.

Sarah brings with her a 15-year background in corporate marketing, spanning multi-nationals, government, not-for-profit and the small business sector in both Sydney and the UK. Her enthusiasm for the industry is currently propelling her through a Master’s degree in Web Communications.

From the perils of comparison-itis and overwhelm, to how a shift in mindset can completely change how you view competition – especially in terms of pricing. Shannon and Sarah share their philosophy for marketing including a big discussion on discounting and undercutting.

Shannon and Sarah explore the true alignment between who you and what you offer, and the importance of ensuring the people you’re targeting for your business actually do want what you have to offer them.

Have some feedback about your experience with the current business landscape for small business?  Leave a comment below

Mentioned Links and Links To Connect

Connect with Sarah via her website here and on Instagram and Facebook here.

Find out more about Effortless Business Events on their website here, or like and follow the Facebook Page here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“There are so many possible things to try in the digital and content marketing space #strategyabundance.”

“Panic driven marketing does not work.”

“When you go into a place of overwhelm in your business – we are all so busy all the time that it’s like an athlete who doesn’t have a resting heart rate so when something happens you go into overwhelm.”

The post LOE Podcast 055 | The Current Business Landscape w/ Shannon Bush & Sarah Thomson | Effortless Business Events Take Over appeared first on Creative Possibility.

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Welcome to episode 054 of the Law of Effortlessness Podcast, this time with a twist!

Effortless Business Events is taking over the Law of Effortlessness Podcast and featuring Sarah Thomson from Online Social Butterfly (you might also remember her from episode 051). Shannon and Sarah collaborate together on Effortless Business Events, bringing small business owners in Perth an opportunity to attend quality, content focused marketing and business growth events.

In today’s episode, Shannon and Sarah talk candidly about what they both hate about other business events – what they’ve learned from workshops, conferences and master classes they have both attended over the years and how they’ve used those lessons to create Effortless Business Events and to deliver a quality experience.

Sarah Thomson established Online Social Butterfly in 2011 and offers dynamic online marketing expertise to business owners. Her most popular topics include marketing in the digital age, social media and websites.

Sarah brings with her a 15-year background in corporate marketing, spanning multi-nationals, government, not-for-profit and the small business sector in both Sydney and the UK. Her enthusiasm for the industry is currently propelling her through a Master’s degree in Web Communications.

She also finds time to run a taxi service for her sons, who are both competitive swimmers

Shannon and Sarah talk about their pet peeves with live events from great stories with no practical application, keynote speakers that are inspiring and motivating but lacking action steps, and the bad, spammy sales pitch without offering anything of value – including the time Sarah walked out of a live event.

All these lessons learned have helped Shannon and Sarah to launch and positively influence their collaboration, Effortless Business Events – making the events they offer the kind of event they have wanted to attend themselves.

You’re in for lots of wisdom and insight from these two seasoned business events and learning junkies!

Mentioned Links and Links To Connect

Connect with Sarah via her website here and on Facebook and Instagram here.

Find out more about Effortless Business Events here, like and follow the Facebook Page here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“Keynote speakers are people who often come with a caveat that they are passionate and excitable, not always practical.”

“Our time is one our most precious resources. If I’ve given you my time, even if it’s a free thing, I have already invested in you.”

“People have paid in their time, money and emotionally – so it’s not OK to do a huge sales pitch from the first minute.”

“If you really own your expertise you don’t need to do a huge sales pitch.”

The post LOE 054 | What We Hate About Business Events w/ Shannon Bush & Sarah Thomson | Effortless Business Events Takeover appeared first on Creative Possibility.

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Making Sense Of Small Business Legals

Welcome to episode 053 of The Law of Effortlessness Podcast with Shannon Bush, this episode features Shalini Nandan who teaches the art of advocacy in small business, and how to hold strong in the face of inevitable challenges.

Shalini drafts small business legals – legal contracts so they become part of your business toolkit, educating your clients and taking the guesswork out of working with your ideal client. Shalini operates between Brisbane and Fiji and is a mother to a 26-year-old son living in London, and co-parents a 14-month-old who is teaching her the power of assertiveness and unconditional love.

In this episode, Shannon and Shalini explore who the solopreneur is, what role does a self-advocate play in your business, and how you can engage your self-advocate to make your business thrive effortlessly

Shalini opens up about how she built her business from Facebook Groups, and having conversations with people and asking the simple questions like “what is it you’re doing?” and following her curiosity as well as asking very targeted questions to get you started with legals in your business.

Shannon and Shalini ask powerful questions like:

  • How can you prepare for legals in the early stages of business
  • Is the fee you charge properly structured?
  • What are the basic requirements for website legals?

They also discuss what exactly is a business – does a side hustle count and do you need legals for that? As well as when to get your legals reviewed and how – including keeping up to date with changes to, the law and how to handle debtors

It’s the ideal episode for any small business owner in Australia looking to better understand the basics when it comes to small business legals.

Mentioned Links and Links To Connect

Connect with Shalini via her website here and on Facebook here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“Your website needs to be populated, you need to have services and transactions to have legals.”

“No longer is a website just a basic website, even for startups.”

“If you have a side hustle, look at what your competitors are doing. If they don’t have terms and conditions, lift your standard.”

“Don’t use someone elses’ benchmark for quality assurance.”

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The post LOE 053 Navigating Small Business Legals w/ Shalini Nandan appeared first on Creative Possibility.

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Healthy Comparison or Struck Down With Comparisonitis - are you Tired of the Whole Comparison Thing?

OMGoodness I could get into a lengthy rant about this topic.

I spend far too much time talking with business owners who are crippling themselves because they continue to compare. Now I am all for healthy comparison, but when it stops you in your tracks the process is getting way to much attention.

In the past few months I have seen the following happen thanks to #comparisonitis

  • a program halted a week before kick-off, even though it was close to a sell out. The amazing leader decided it still wasn’t good enough, so she cancelled everything, refunded everyone and I’ve seen nothing from her since
  • a business owner threaten to close her business because she felt like someone else (whom she knew personally) had opened the same business
  • a successful and well regarded speaker cancel three speaking gigs because she didn’t think she measured up to the others on the bill
  • a highly experienced business man with decades of expertise in a niche field decide he should just give up because there was too much competition with new kids on the block offering competitive prices. He missed the point of his decades of expertise and the fact he wasn’t marketing that!

These are just the big ticket items I got to hear about, not the day to day comparison that gets hold of you and wreaks havoc with your confidence and motivation.

"Comparison is the thief of joy" Theodore Roosevelt

I have to agree Mr Roosevelt; well agree in most instances. I do know there are some occasions where comparison can be healthy and useful. I’ll get to those shortly.

Firstly, did you realise there was such a thing as Comparison Theory? It’s a psychological phenomenon with a social twist, which I am certain has been magnified with the rise of social media.

According to Psychology Today, “social comparison theory states that we determine our own social and personal worth based on how we stack up against others. As a result, we are constantly making self and other evaluations across a variety of domains (for example, attractiveness, wealth, intelligence, and success).”

Comparison Theory is attributed to psychologist Leon Festinger, who first wrote about it in 1954. I am certain it’s been a human condition for a lot longer than that though, don’t you?

As a business owner there are a few hundred opportunities for comparison every time you open social media. Spend a moment on Facebook and you’re bombarded with all the ins and outs of what everyone else is doing.

It seems as human beings we are hard wired to use all that information being thrown our way to determine if we are ok or not ok.

It frustrates me when comparison becomes a judgement practice.

I get it’s a real thing and I see how it can be healthy (read on) but in my experience it tends to do more damage than good. Not all comparison experiences are created equal. Yet comparison seems to pull us in and make us spend valuable time weighing things up to draw conculsions.

Conclusions that could be right. Or they could be very wrong.

Don’t be the little goldfish in a big bowl trying to work out why the goldfish in the bowl next to you looks so big and fabulous!

Comparison; worth killer or a healthy motivator?

Comparison isn’t all bad and that’s something we can all do with remembering. Comoarison can be powerful in shaping your personal and business identity. It can be a motivation to improve yourself, give your self-esteem a healthy boost and it can assist with overall satisfaction with your accomplishments.

There is such a thing as healthy comparison. I know, because it’s the kind I choose to invest time in when swayed to compare.

How do you experience Health Comparison?

The way I see it, it all comes down to perception and mindset. View the world with a healthy lens and be willing to see things as factually as you can and you are in a great position to benefit from comparison.

I’d love to just say “ignore all that stuff you see!”

“Don’t be tempted to google and check out your competitors!”

“Stay away from your unsubscribe list!”

“Run, don’t walk, from the latest life changing share you just read on social media!”

But the thing is, I am a realist. I also believe knowing what your industry standards are is healthy, And I believe it’s smart to know what your competitors are up to.

Not to derail yourself and totally rewrite your sales page. Instead, to be informed and then be in a better position to choose the way you’re going to proceed. That’s healthy comparison at it’s best.

When you choose to use the comparing you naturally do as a motivator it can bring you focus and generate momentum to get on with the things you want to achieve in your business.

So next time you feel compelled to compare ask yourself one or more of the following questions

  • How can I use this to to motivate myself?
  • What am I already doing that is equally as awesome?
  • What can I learn from what I discovered?

Have fun comparing and use what you discover to your advantage! In my experience the best comparing I’ve done in business is with my self.

Tired Of Your Marketing Message Not Engaging Your Ideal Clients?
This free training video may just solve all your woe's and get you excited about sharing that super important message of yours again!

The post Healthy Comparison Or Tired Of The Whole Comparison Thing? appeared first on Creative Possibility.

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Welcome to episode 052 of the Law of Effortlessness Podcast.

In this episode, Shannon takes a dive in and explores how to choose the right places to be seen online, particularly with the craziness of digital marketing.  When it comes to where to invest your time in person and online there are a few key considerations to be made, especially with an abundance of events such as breakfasts, brunches, lunches, coffee, sundowners and dinners all on offer, just for in person opportunities, let alone the abundance of online options to connect with others.

This episode explores key factors to consider such as:

  • FB groups
  • Instagram
  • In-person networking events
  • Your brand perception and image
  • Opportunities to promote to your target market

Shannon also looks at the reasons we choose to be seen in some places, and not others by asking questions such as:

  • What do you need personally and professionally?
  • What’s the personal gain you are looking to experience or achieve?

Shannon breaks this down further by taking into consideration brand image and calls to action with those you meet and connect with whether it’s in person or online. It’s another content rich solo show, featuring Shannon’s #businessyoda wisdom for making things easier when it comes to being seen online and in person.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode?  Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“People by from people, people engage with people, people connect with people – take that into consideration when choosing your platforms.”

“Over time and with experience, you will be better able to make decisions about what is right for you in attending events and if somewhere is the right place for you to be seen.”

“Are your ideal clients going to be in this place where you can connect with them, or are there people who will help you grow your expertise?”

The post LOE 052 | How To Choose The Right Places To Be Seen Online | Solo Show w/ Shannon Bush appeared first on Creative Possibility.

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Welcome to episode 051 of Law of Effortlessness featuring Sarah Thomson from Online Social Butterfly. Sarah Thomson established Online Social Butterfly in 2011 and offers dynamic online marketing expertise to business owners. Her most popular topics include marketing in the digital age, social media, and websites.

Sarah brings with her a 15-year background in corporate marketing, spanning multi-nationals, government, not-for-profit and the small business sector in both Sydney and the UK. Her enthusiasm for the industry is currently propelling her through a Master’s degree in Web Communications.

She also finds time to run a taxi service for her sons, who are both competitive swimmers. 

Listen in as Sarah talks about what it’s like to run a business with her husband Grant – how their business evolved from before Instagram and Facebook Ads existed, working to their strengths, how it’s taken time to learn how they work best as a team and get the best performance out of each other.  

Shannon and Sarah also discuss their complimentary marketing services and perspectives – and asking the big question: is Facebook dead? What’s happening with zero reach and putting money into an advertising budget?

Sarah also speaks to an experiment she conducted with Facebook and videos – using a Live video, versus a pre-recorded video versus a link shared from YouTube and the interesting results she found, and how you can use her experiment to get the most out of your video content. Sarah also talks to the fears behind why entrepreneurs frequently decide not to use video, and how she overcame the mindset hurdle – and the ease and flow that comes after the leap.  

Shannon and Sarah also talk about collaborations – how they’ve collaborated together, the lessons they have learned, including if you’re an aligned match, and working in your places of strength.

Shannon and Sarah also share how they have collaborated over the last four years, and most recently for Effortless Business Events. They also share how they made their collaboration one of ease and effortlessness by outsourcing tasks, sharing the workload, being open and upfront with figures, and much more 

Mentioned Links and Links to Connect

Connect with Sarah in these Places:

Facebook https://www.facebook.com/OnlineSocialMarketing/?ref=bookmarks

Instagram https://www.instagram.com/onlinesocialbutterfly/

Website https://onlinesocialbutterfly.com.au/

Video Confident Online Training:  https://onlinesocialbutterfly.com.au/workwithus/video-confident/

Connect with Shannon in these places:

Find out more about Market Like You Mean It and other Effortless Business Events offerings here

Creative Possibility  www.creativepossibility.com.au 

Thriving Entrepreneur Circle Facebook group for women in business 

Connect with Shannon on Instagram

Contact the Online Presence Team with your questions, topic suggestions, and comments about the show by emailing thrive@creativepossibility.com.au 

Notable Quotes

“I don’t know how I’m going to get somewhere, but I know where I’m going to go. It will unravel itself as we go.” 

“If you don’t know what to write in your e-mails, pay someone else to do it for you. They can see the gold in what you do.” 

“Before you create anything, be clear about the skillset that you bring, but what does ideal client want and need? sometimes they can be two different things.”  

“Nothing will substitute face-to-face contact with another human being, that’s the reason video is so important.”  

The post LOE 051 – Market Like You Mean It w/ Sarah Thomson appeared first on Creative Possibility.

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Welcome to episode 50 of the Law of Effortlessness Podcast.

In this special International Women’s Day 2018 episode, Shannon is joined by Laura Elkaslassy, #ProfitPioneer, money mentor and founder of Adroit Business, and Ricci-Jane Adams, intuition expert and founder of the Institute for Intuitive Intelligence. Together this powerful duo live up to the power of their potential through their collaboration, The Excellence Collective.

They achieve this by supporting women to meet their entrepreneurial magnitude through exceptional immersive events designed to exponentially increase the entrepreneurial woman’s power to serve on her chosen path. Tune in as they discuss making money on the path to service, easily and gracefully and understanding the power of stepping out of routine to magnify their power, and entrepreneurial magnitude.

Listen in to this episode to hear about the magic moment Laura and Ricci-Jane met, and how together they helped each other meet their fears and ask, “What else is possible?”

You’ll learn more about the opportunity of The Excellence Collective in Tuscany, Italy (at which Shannon is a guest presenter), trusting your intuition, how the Law of Effortlessness shows up, and the science behind immersing yourself in a new environment to open new ideas, creativity, and possibility and effortlessness into your business and life. This is a not to be missed episode.

Happy International Women’s Day 2018! This episode, in honour of all women in business, will knock your socks off in the most inspiring way.

Mentioned Links and Links To Connect

Connect with Ricci-Jane and Laura on their website here and on Facebook here.

Find out more about The Excellence Collective in Tuscany or book a chat with Laura and Ricci-Jane here.

Connect with Shannon in these places

Join the Thriving Entrepreneur Facebook group for women entrepreneurs

Her Facebook business page and on Instagram

Do you have a question or idea for a podcast episode? Submit your ideas and questions to thrive@creativepossibility.com.au

Notable Quotes & Pearls Of Wisdom

“It’s about women not following a cookie-cutter version of what success looks like.”

“How do you bring the adventure back to this entrepreneurial path?”

“If something is feeling easy and blessed, trust that!”

“We have figured out how to make money, and how to meet our fears of money.”

The post LOE 050 The Power of Potential w/ Ricci-Jane Adams and Laura Elkaslassy appeared first on Creative Possibility.

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