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Recently released enrollment data from the National Student Clearinghouse indicates that overall enrollment declined again for the 8th year ..read more
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By and large, millennials are a generation that cares about the environment. According to a 2014 Nielsen study, 73% of global millennials ..read more
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An interview with Kathy Drake, Previous Executive Director of Marketing & Communications at the University of California Irvine, Paul ..read more
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Starting a new internship can be an interesting time. Getting a taste of what your career may be can be exciting, but often times when ..read more
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For years, Google heralded the “year of mobile” without seeing results that supported that claim, until mobile traffic share surpassed ..read more
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As I spend more time in higher ed, it seems like more and more conferences are popping up each year, with dozens happening across the world ..read more
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Are you a higher education marketing leader? Are the deans and provosts of your schools and programs asking you for visibility into return ..read more
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As businesses and individuals are moving towards storing their data and information “in the cloud”, so too are higher education ..read more
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There was a time when websites could be designed and forgotten, at least for a couple of years. That is no longer the case. Today, visitors ..read more
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Over the past few weeks I have had the opportunity to evaluate several marketing organizational structures across industries. My review of ..read more

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