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Are you making these three mistakes when measuring engagement? If you’re analyzing reach, time on page, and shares, you are. Here’s how to do it better.

The post 3 Fixes for Your Engagement Measurement Mistakes appeared first on Content Marketing Institute.

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You know what a home run is in baseball – it gets the biggest crowd reaction. But what’s its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it. Their answers may surprise you.

The post 32 (Surprising?) Ways to Define a Home Run in Content Marketing appeared first on Content Marketing Institute.

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You know what a home run is in baseball – it gets the biggest crowd reaction. But what’s its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it. Their answers may surprise you.

The post 32 (Surprising?) Ways to Define a Home Run in Content Marketing appeared first on Content Marketing Institute.

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Do execs’ eyes gloss over when you present the brand’s content marketing strategy? Is the text-based document collecting dust on your team’s desks? Ensure that your content marketing strategy is understood – and used – think visuals.

The post Make Your Content Marketing Strategy Useful – Do It in Visuals appeared first on Content Marketing Institute.

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An e-book is not content marketing. Social media posts are not content marketing. Does your brand market with content? Or do you do content marketing? Explore the difference and learn the eight steps to really do content marketing.

The post Content Is NOT the Same as Content Marketing appeared first on Content Marketing Institute.

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You’ve got ideas for a guest blog article, but what if you submit something already covered (embarrassing) or too elementary for the audience (insulting)? Take control of the situation with a systematic approach to develop a fresh idea.

The post How to Choose a Successful Topic for Your Next Guest Article appeared first on Content Marketing Institute.

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Only 30% to 40% of B2B content gets used. That’s the sad truth for many B2B marketers, according to SiriusDecisions. Want to get most of your quality content used? Craft a metadata strategy. Learn the what, why, and how of this elixir.

The post Get More Content Noticed, Stop the Bad Metadata appeared first on Content Marketing Institute.

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Don’t worry, this isn’t yet another attempt to define content engagement. We’re going inside the minds of 30 marketers to learn what engagement looks like from their content consumer perspective.

The post What Content Really Engages? The Inside Scoop From 30 Marketers appeared first on Content Marketing Institute.

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Used thoughtfully, your social media analytics provide a peek into what your audience expects from your brand – and how well your social content delivers that. Dig into these seven metrics that matter.

The post 7 Social Media Metrics That Should Really Matter to Your Brand appeared first on Content Marketing Institute.

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A transformational approach like account-based marketing can be worth the extra effort for B2B companies. ABM can add targeting precision, enhance team collaboration, and drive stronger bottom-line results from content marketing.

The post A Crash Course in ABM-Powered Content Marketing appeared first on Content Marketing Institute.

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