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With B2B, you’ll typically be selling a couple of products max. In some ways this makes Google Ads accounts much easier to manage as you ..read more
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Reviewing your current Google Ads set up and best practices is a healthy habit to get into.  What may have worked for you two years ago ..read more
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With peak travel time upon us, we’ve written a series of articles about how to maximise your travel PPC. For example, how to use 2019- ..read more
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There is a student recruitment crisis facing the Higher Education sector in the UK.  In fact, 3 of the top 5 risk factors identified by ..read more
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A-level results day is on the 15th of August this year and it represents a huge opportunity for you as a university to acquire new students ..read more
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The travel industry, from accommodation and transport to tours and activities, is by definition a dynamic market. This makes travel ..read more
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I wrote an article a few months ago about attribution, and how which model you choose can have a significant impact on which channels and ..read more
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This is the third in our series on improving Google Shopping ads, If you haven’t already you can check out our first article on improving ..read more
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As an advanced Google Shopping user you know performance will vary considerably depending on the product and search query. However most ..read more
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Running Google Ads accounts for travel clients is something our team has a lot of experience in, from Secret Escapes, Alpha Rooms, PitchUp ..read more

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