The CHS team has been helping home sellers in the Western Chicago suburbs package their homes for the quickest and more profitable sale since 2005. We have established a track record of success having staged over $850 million in sold Real Estate.
As the fall real estate market gets underway, it’s more competitive than ever to sell a home in the Naperville area. That’s why so many real estate professionals and home sellers turn to Chicagoland Home Staging to help properties stand out from the competition — sell faster and ultimately for more money.
Every home can benefit from some form of staging. Sellers may just need some advice or an action plan to follow. Here at Chicagoland Home Staging we specialize in vacant staging, where our team will provide rental furniture and accessories to dress up an empty property for your next showing.
Home Staging works because it can help a potential buyer visualize how they could utilize a space and helps them emotional connect to the property. When it comes to staging a home there are four important rules to follow that consistently adds value to our client’s properties:
Stop Thinking the Home is Still “Yours”
While your name is still on the mortgage, you need to detach from the property when on the market. A home seller should think of their home as a product, and it must be merchandised and marketed properly to get the biggest return on investment. One way to detach from the space is to pack up any personal items, like collectibles, personal photographs and religious or cultural artifacts. By de-personalizing the property, buyers can visualize themselves living in the space and avoids distractions based on decorative tastes or personal touches. Instead, choose a neutral color palette, furnishing and decor that resonates with the potential buyer’s demographics and psychographics to lure them into make an offer.
Recruit an Objective Opinion
When you’ve lived inside a property for a while, it’s hard to see it objectively. That’s why it’s always helpful to get a professional opinion before marketing a home. Our team at Chicagoland Home Staging knows what to highlight and feature in the property, as well as, what improvements need to be addressed. Many times repairs are overlooked by home sellers because they’re so used to seeing them, a fresh pair of eyes would make the unnoticeable stand out.
Edit, Edit, Edit
Keep in mind that your everyday belongings shouldn’t be on display. This helps prospective buyers picture themselves living in your home. Plan on removing 80 percent of the stuff that you don’t need in your property while on the market. The most common items causing “visual clutter” includes: toys, mail and laundry piles, so be sure to implement a system that will help you keep everything organized and under control.
Strategic Final Touches
As home stagers we want your property to feel “warm and inviting.” Once the home has been neutralized, our company can maximize the square footage with the proper furniture placement and add the finishing touches. Items like flower filled vases, a tray with faux pears, coffee cups and a plush throw sets the scene allowing your property to stand out among the competition, while creating those subliminal emotional cues that can connect the right buyer to your property.
Need help staging a home? Contact us today! We’d be more than happy to assist you with your home staging needs.
Chicagoland’s Margaret Gehr and Kathy Lobkovich, had the opportunity to head to Las Vegas for the 2018 RESA Convention last month to learn and interact with some of the industry’s most influential leaders. The RESA Convention is the real estate staging industry’s annual convention known for it’s diverse line-up of speakers, who are carefully selected to ensure attendees of all business levels learn new strategies.
One of those amazing speakers who took the stage this year was Vern Yip, known for designing his way across America, having knocked down walls and made over countless homes and restaurants during his four seasons on TLC’s Trading Spaces and during his over ten years as one of HGTV’s most recognizable designers. Vern shared his top home trends for today’s market, including his favorite color trends: black, gold, emerald, navy and lilac.
Vern Yip and Margaret Gehr at RESACON 2018
Besides the amazing speakers, another highlight at the RESA Conference this year was the award ceremony. This is where the industry’s top home stagers showcase their craft and are recognized for their transformational abilities. This is the industry’s most prestigious awards celebrating the finest professionals in leadership, home staging, and redesign categories. We were honored to be recognized among the list. Chicagoland Home Staging was named TOP 10 home staging team of the year of 2018. We were recognized for the same award four years ago as well.
Earlier this year, Margaret Gehr was also named 2018’s top 100 Most Influential People in Real Estate Staging.
As the Chicagoland Team continues to grow and face new challenges, the RESA Conference highlights new products and vendors to help conquer those obstacles. One product that will come in handy is Stageforce, which provides an inventory workflow to manage your business from anywhere in the world. Stageforce is a cloud-based software that allows you to shop your warehouse at anytime from anywhere to prepare your team for the next big job.
This RESA event was the best ever, I took away many great tips this year that will help us provide superior service to our clients. We are excited to implement a new inventory system that will not only help us be more efficient but offer a purchasing option that was never available in the past. I was excited to see the advancement in the industry across the country. ~Margaret Gehr
Reconnecting with Home Stagers: Sally Weatherley, Marianne Cherico and Cathy Lee Cibelli
But, perhaps some of the best moments were reconnecting with colleagues and friends from across the world. These relationships have blossomed throughout the years every time we come together at the RESA Conference. These are invaluable conversations where we share similar experiences, challenges and provide solutions that can help one another become stronger business owners. This where like-minded people come together and what makes #REASON2018 a precious resource among the staging community.
Staging decor doesn’t stop at the patio door. It’s important to treat your outdoor spaces like an extension of the home showcasing stylish patio furniture, colorful accessories, outdoor lighting, and privacy. Here at Chicagoland Home Staging we know how to accessorize your Naperville home’s outdoor spaces to connect with a home buyer.
A Chicagoland Home Staging team member pulling inventory from our warehouse.
According to a recent National Association of Home Builder’s report, 87-percent of buyers prefer a property with a backyard. Today’s buyers are looking for outdoor areas to expand their living space. Highlighting a patio or deck can help buyers envision themselves enjoying the outdoors.
Set the Scene
You don’t need a lot of space to create a multifunctional outdoor living area. Begin with a conversation piece whether a dining table or sectional. Add an accent chair for personality and a bar cart or console table (that has a section for ice) to get the party started.
Outdoor umbrellas and pergolas no doubt provide shade to an area, but they can also add privacy and define a conversation area. Check out the outdoor half umbrellas perfect for small spaces like a balcony to add privacy.
Lite Up the Night
Enjoying your yard doesn’t have to stop at sunset. Lighting helps set the mood, provides safety and of course allows you to hang outdoors well after nightfall. Try hanging string lights overhead or a fire pit coffee table to sit center stage inside a conversation area.
Since decks and patios are a man-made hardscape it’s important to sprinkle a few natural elements around the area. Planters are an easy, affordable option to add a pop of color. Purchase a few planters in varying styles and sizes or create a privacy wall allowing your plants to grow vertical.
Punch Up Color and Pattern
Play with color, pattern and texture to enhance the outdoor space. From weatherproof rugs to eye-catching poufs, making a stylishly functional outdoor space has never been easier.
Thinking about selling a home this summer? Recent housing market reports suggest the summer market will be just as strong as it’s been all spring with existing home sales and list prices continuing to rise. This is great news for a home seller, but if you’re looking to get the biggest bang for your buck and beat out your neighboring competition, it’s worth exploring home staging to receive the biggest return on your investment.
Summer can be a hectic few months — schools out, vacations are scheduled and many just want to enjoy the great outdoors, rather than maintaining a property for sale on the market. Despite busy schedules, you’ll want to take advantage of our “hot-market” by hiring Chicagoland Home Staging to help prepare and showcase your property to stand out among marketed competition — often times providing multiple offers for the seller to choose from.
In order to attract potential buyers with your home’s aspiring lifestyle, you’ll need to embrace the season with a few of our go-to summer home staging tips that we often suggest to our clients.
Yard Up Keep
By pruning back overgrown landscaping, mowing the lawn regularly and planting colorful seasonal flowers you’re suggesting to home buyers that not only is the yard well-kept, but there is a good chance the inside of the property is also well-maintained. The summer heats up here in the Naperville area so water your landscaping and lawn daily to sustain their green, healthy look. This time of year spiders and other insects can cause havoc on your home’s exterior, so be sure their webs and nests are cleared from walkways, patios, and decks before showings.
Speaking of the patio and/or deck, before a showing it’s important these outdoor entertaining spaces. According to a recent National Association of Home Builders’ report, 87-percent of buyers prefer a property with a backyard. Today’s buyers are looking for outdoor areas to expand their living space. Dress up each section of the yard with a different function to create the perfect balance between a place to play and eat — this will help visualize future backyard soirees with family and friends.
The sitting area featured below is the perfect example of adding seasonal flair to a room. Consider changing out accessories displayed on the walls and tabletop surfaces to reflect the season, in this case, summer. Take note of the sailboat art, the globe, and even the twine on the vase to tie in the nautical theme. Some go-to themes are sailing, the beach, sea creatures, hiking, travel or even topical or tribal prints depending on where you live. Play with unexpected colors too — like this lime green in the accent chairs, pillow and curtains that pairs well with the navy blue to embrace the season.
An easy tip to welcome summer into a room is by replacing heavy fabrics for lightweight ones. Change out throw pillows and blankets, curtains, rugs and even bedding. Mix in more neutral colors like we did in this bedroom pictured below. Also, consider using floral patterns and natural material textiles including cotton and linen. You may even decide to remove an object, like a rug, for the season to change the space.
Cool + Refreshing
Provide the summer relief some home buyers may need while touring your home. Check the air conditioning equipment on your property and turn it on to maintain a comfortable temperature while your home is on the market. Home buyers are known for lingering in the home longer when the home is cooled down during the summer months. Another tip here for showings on hot summer days, offer a cold refreshment — like a bottle of cold water. You can even make a pitcher of lemonade or ice tea to serve in clear disposable plastic cups.
Need help staging a home this summer? Contact us today! We’d be more than happy to assist you with your home staging needs.
Here at Chicagoland Home Staging, our responsibility is to create a luxurious space that will fit the lifestyle for the home buyer, while still being budget-friendly for our clients, the home seller. There is a delicate balance to showcasing a luxe look for less, here are five ways to add some luxury to your everyday life.
Well Lit Room
Your home should supply a combination of lighting to fit your needs. From task lighting to mood lighting use a mixture of hi-hats, chandeliers, side lamps, wall sconces and under mounted lighting to set the scene. Start with the overhead lighting in your home. Are they outdated? Is the light too harsh? Consider changing out lighting fixtures with modern, sculptural pieces that embrace your decor. Dimmers are the key to mood lighting, so place overhead lighting on a dimmer switch to enhance the ambiance.
Next, add lamps to the room, either on your side tables or the floor. We chose two matching bronze table lamps to set on top of our wood side tables and instill the symmetric look of this living room pictured above. Consider adding wall sconces and lights over your artwork if the budget allows to mimic the luxe look 5-star hotels showcase.
Dress Up Your Walls
Notice in the image above the crown molding and built-in shelving units highlighting the room’s positive features which includes: it’s height, uniquely shaped windows and fireplace. Create a stately look by adding trim to your walls, or consider installing wainscoting to add depth, texture, and interest to an otherwise plain, flat, boring wall.
When trying to attract that luxurious feel, choose colors that are soothing and subtle. In the photo above, we played around with charcoals, grays, beiges and a pop of green (by adding plants.) We used darker accessories to ground the room and create contrast with the color palette we had to work with.
Mix n’ Match Materials
To create a luxurious look layer a mix of materials and textures to give your space that custom-designed feel. Mix metals, glass, wood and a variety of textiles can create a dynamic, inviting, lived-in space. Just look at the built-ins in the image above, each piece was carefully selected to provide a cohesive feel for the room to come together naturally.
Speaking of textiles, choose fabrics and rugs that will match your decor style in the rest of the room. Consider silks, damasks, and linen as your fabric choices to obtain the luxe look. Play with patterns too– in your throw pillows and rug choices. Don’t forget to add a textural throw over a sofa or chair to suggest that cozy factor.
Need help staging your Naperville living room? Contact us today! We’d be more than happy to assist you with your home staging needs.
When is the last time you stood at the curb of your home and studied the property from street view? Is your house’s exterior covered in mildew? Maybe the listing has been dwarfed by overgrown bushes and trees? Or the front door has been faded and chipped by past storms? By spending some time in the front yard cleaning, pruning and sprucing up the property’s front exterior you’re allowing home buyers to have a positive experience.
Within a few seconds, your home’s curb appeal with dictate the home buyer’s first impressions of the property. An impressive front yard throughout any season gives buyer’s the impression that the property is maintained both inside and out. Here are five budget-friendly home staging tips to highlight your home’s exterior:
Pressure Wash All Surfaces
Your home’s exterior can accumulate a lot of dust, grime, even mildew over the years. In order to make the exterior look like new, pressure wash the siding, concrete, vinyl fences, decking and any other surfaces that have lost their luster over time. You can easily rent this equipment from a hardware store, like Home Depot or Lowe’s. Beware, though, a pressure washer can be powerful enough to remove paint, so make sure to read the instructions and use the proper settings.
Clean Up Landscaping
Remove dead debris and cut back overgrown shrubs, trees, and bushes. Add colorful flowers, plants with varying heights to add depth and interest to the flowerbeds. Make sure the flowerbeds frame out the exterior of your home so they become an extension of the structure and top them off with mulch, a good tip here is to use a color that compliments the color of your roof. This creates one cohesive look.
Add Potted Plants
Invite home buyers up to the front door with colorful flowers or topiaries to add some life to this hardscape. Try to have at least two matching planters on either side of the door or if you don’t have enough space on your porch, use one larger planter in a corner and consider adding two other planters at varying heights in the same corner to create a statement.
Accessorize Your Porch
When dressing up your home’s exterior, especially the porch add accessories like a seasonal wreath, a new doormat and a seating area around your front door to welcome buyers into your home.
Install New Hardware
It’s also important to check the hardware in your front yard. House numbers, lighting fixtures, doorknobs, and the mailbox could benefit from new hardware if the items are old, worn or tarnished. These quick fixes are not only easy to install but are cost-effective and instantly make the area around your door stand out. Just make sure all the hardware is in the same material, don’t mix and match metals here.
Need help staging a home this spring? Contact us today! We’d be more than happy to assist you with your home staging needs.