CannaInsider provides weekly interviews with the leading voices of the rapidly growing Cannabis, Marijuana Industry. Listen in and learn as visionaries discuss the trends and technology that are shaping the industry. Each week you will learn about what is going on in the marijuana industry
Most entrepreneurs create a product or service before determining ways to build a customer base, but Drake Sutton-Shearer has taken a different route.
Currently generating over 2 million unique visitors a month, Drake’s new cannabis content distribution network PRØHBTD allows him to market his own products while simultaneously bridging the gap between cannabis and mainstream culture.
In this episode, Drake shares with us how PRØHBTD’s unique business model uses entertainment to broaden the cannabis niche and create a diverse group of informed, loyal customers.
Widely known as the "Guru of Ganja,” Ed Rosenthal is a leading cannabis horticulture authority, author, educator, and legalization pioneer.
He’s the most renowned cannabis cultivator in the world and has authored numerous books on the topic, including Marijuana Grower’s Handbook (which Oaksterdam University uses as their cultivation textbook to this day) as well as his newest book, Marijuana Garden Saver.
In this episode, Ed shares his advice to growers looking to achieve the perfect grow and discusses new and exciting discoveries in cultivation like creating cannabis compounds with yeast - a topic we recently discussed on the show with Kevin Chen of Hyasynth Bio.
As cannabis continues to skyrocket and make its way into other industries, more and more entrepreneurs are looking to jump in.
But with CBD only just entering the mainstream, how do startups determine their ideal customers and then - even more difficult - win them over?
Enter Ashley Lewis and Meredith Schroeder, former directors at Goop and co-founders of online startup and “cannabis apothecary” Fleur Marché.
Inspired by cannabis' many health benefits, Ashley and Meredith set out on a mission to bring this powerful ingredient to the beauty and wellness arena, providing a carefully-selected curation of the best cannabis products for canna-curious luxury customers.
In this episode, Ashley and Meredith share an inside look at Fleur Marché and give us some tips on how entrepreneurs should go about finding (and then converting) their correct target market.
Pioneer investors with more traditional backgrounds in finance are beginning to plant their flags firmly and confidently in the cannabis space, and here to tell us about this is Codie Sanchez.
Codie is a managing partner at Cresco Capital Partners, a private equity fund in the legalized cannabis space. She previously lead First Trust’s Latin America Investment business and held positions at Goldman Sachs, State Street, and Vanguard.
In this episode, Codie shares her insights on the future of cannabis and some invaluable advice for traditional investors looking to enter the industry.
Learn more at https://www.crescocapitalpartners.com.
Codie’s background in the cannabis space and her best investments to date
Why Codie believes there’s more opportunity than risk in cannabis investment
How investors, entrepreneurs, and funds can overcome the stigma surrounding cannabis and get their audiences on board
Codie’s advice to investors on how to go about navigating the difficulties that come with pioneering an industry like cannabis
The ratio of over-valued, fairly-valued, and undervalued deals Codie is witnessing in cannabis right now
The most noteworthy acquisitions and investments in cannabis over the last 12 months
Codie’s advice to entrepreneurs trying to raise capital and the do’s and don'ts for pitching decks
Where Codie sees cannabis going over the next 3-5 years and the opportunities that excite her the most
While we usually talk about the business realm of cannabis here on CannaInsider, in this episode we’re going to take a deep dive into medical marijuana and how it’s being used to better the lives of an increasing number of patients - specifically children.
Here to discuss this growing movement are Abby Epstein and Ricki Lake, makers of the 2018 documentary Weed The People in which Abby and Ricki follow a number of families that are turning to cannabis to treat their cancer-stricken children.
In this episode, Abby and Ricki share the ways in which medical marijuana is beginning to save lives and why it’s essential we overcome the political and legislative obstacles inhibiting cannabis from joining commercial healthcare.
We knew it wouldn’t be long before the cannabis industry started taking market share from the wine and spirits industry, and here to showcase that trend is Chip Forsythe, CEO of Rebel Coast Winery.
Founded in 2013, this California winery is making a major splash with its alcohol-removed, THC-infused wine - a beverage that offers a very different kind of buzz (and skips the hangover).
In this episode, Chip shares a behind-the-scenes look at the meticulous process involved in creating cannabis wine, Rebel Coast’s plans for the future, and his insights on where the cannabis beverage market is headed in the next few years.
With business models from other industries quickly making their way into the cannabis industry, TILT Holdings is aiming to become the swiss army knife of business-to-business offerings in the cannabis space.
A vertically-integrated infrastructure and technology platform, TILT Holdings delivers contract manufacturing, distribution, hardware, and software for over 1,500 retailers and brands throughout the U.S., Canada, and Europe.
In this episode, TILT Holdings CEO Alex Coleman shares with us an in-depth look at the goings-on at TILT, shares his insights on the future of cannabis, and provides some invaluable advice on how to navigate the cannabis B2B market.
With the cannabis market projected to hit $31 billion by 2021, it’s easy to feel like the industry has simply taken on its own momentum.
However, what most people don’t know is that there’s a group of investors called The Arcview Group that funds the very companies we’ll be reading about in the headlines 1-2 years from now.
In this episode, founder and CEO of Arcview Troy Dayton gives us an in-depth look at the goings-on at Arcview, shares his insights on the future of cannabis, and provides some invaluable advice for those looking to take the plunge.
Can small-scale craft cannabis survive against huge corporations and the big ad practices they’re introducing to North America?
Here to help us answer that is Ryan Stoa, Associate Professor at Concordia University School of Law and author of "Craft Weed: Family Farming and the Future of the Marijuana Industry."
In this episode, Ryan argues the need to keep cannabis “more craft beer than Anheuser-Busch” and proposes a Marijuana Appellation system that would support a sustainable, local, and artisanal farming model within the U.S.