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Most entrepreneurs create a product or service before determining ways to build a customer base, but Drake Sutton-Shearer has taken a different route.

Currently generating over 2 million unique visitors a month, Drake’s new cannabis content distribution network PRØHBTD allows him to market his own products while simultaneously bridging the gap between cannabis and mainstream culture.

In this episode, Drake shares with us how PRØHBTD’s unique business model uses entertainment to broaden the cannabis niche and create a diverse group of informed, loyal customers.

Learn more at https://prohbtd.com

 

Key Takeaways:

  • Drake’s background in cannabis and how he came to start PRØHBTD
  • An inside look at PRØHBTD and the company’s content strategy
  • Drake’s advice on how to create informative yet digestible content that keeps people engaged and coming back for more
  • Obstacles PRØHBTD overcame to land groundbreaking partnerships with Apple TV and Amazon
  • Ways in which PRØHBTD is breaking barriers and reducing the stigma that surrounds cannabis
  • PRØHBTD’s capital-raising process and Drake’s projections for the months ahead
  • Doing business in New Zealand versus the U.S.
  • Drake’s goals for PRØHBTD and insights on the future of cannabis

 

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Making dispensary customers feel welcome and informed the moment they walk into the store is vital, and the company that knows how to do this best is Seed Technology.

Providing dispensaries with educational kiosks that help inform customers, Seed helps to achieve a customer experience that results in bigger purchases and repeat buyers.

In this episode, Seed CEO Matt Cutone shares with us the incredible return on investment Seed is providing dispensaries across the US and gives us his insights on the future of interactive kiosks.

Learn more at http://www.getseed.io

 

Key Takeaways

  • Matt’s background in cannabis and how he came to start Seed Technology
  • An inside look at Seed, including how the company’s in-store displays work and the experience they provide for the customer
  • How Seed helps dispensaries integrate interactive kiosks and the customization required
  • Ways in which Seed ensures an engaging customer interaction with little drop-off
  • Mistakes Matt sees dispensaries make with their interactive kiosks and how to avoid them
  • How Seed’s kiosks lead to larger purchases and more loyal customers
  • Matt’s insights on the future of AI and how it will improve educational kiosks with greater customization

 

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Widely known as the "Guru of Ganja,” Ed Rosenthal is a leading cannabis horticulture authority, author, educator, and legalization pioneer.

He’s the most renowned cannabis cultivator in the world and has authored numerous books on the topic, including Marijuana Grower’s Handbook (which Oaksterdam University uses as their cultivation textbook to this day) as well as his newest book, Marijuana Garden Saver.

In this episode, Ed shares his advice to growers looking to achieve the perfect grow and discusses new and exciting discoveries in cultivation like creating cannabis compounds with yeast - a topic we recently discussed on the show with Kevin Chen of Hyasynth Bio.

Learn more at https://www.edrosenthal.com

 

Key Takeaways

  • Ed’s celebrated background in cannabis and how he’s seen the industry evolve throughout the years
  • The most common mistakes Ed sees among new growers
  • Ed’s thoughts on traditional lighting vs LEDs and what he believes to be the optimal lighting arrangement
  • How to design the best grow space from scratch
  • The best methods for trimming and manicuring commercial grows
  • Simple solutions to common problems Ed sees among new and seasoned cultivators alike, including how to avoid mold growth
  • The up and coming practice of growing cannabinoids in yeast
  • Ed’s insights surrounding the future of terpenes and different cannabinoids like CBN
  • Where Ed predicts cannabis trending in the years ahead
  • An inside look at Ed’s new book, Marijuana Garden Saver: A Field Guide to Identifying and Correcting Cannabis Problems

 

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As cannabis continues to skyrocket and make its way into other industries, more and more entrepreneurs are looking to jump in.

But with CBD only just entering the mainstream, how do startups determine their ideal customers and then - even more difficult - win them over?

Enter Ashley Lewis and Meredith Schroeder, former directors at Goop and co-founders of online startup and “cannabis apothecary” Fleur Marché.

Inspired by cannabis' many health benefits, Ashley and Meredith set out on a mission to bring this powerful ingredient to the beauty and wellness arena, providing a carefully-selected curation of the best cannabis products for canna-curious luxury customers.

In this episode, Ashley and Meredith share an inside look at Fleur Marché and give us some tips on how entrepreneurs should go about finding (and then converting) their correct target market.

Learn more at https://fleurmarche.com

 

Key Takeaways:

  • Ashley and Meredith’s work at Goop and what sparked their desire to enter the cannabis space
  • An inside look at Fleur Marché, including its educational resources and online curation of the most elegant, top-quality cannabis products on the market
  • Ashley and Meredith’s mission to convert the canna-curious luxury consumer and bring cannabis into the beauty and wellness space
  • How the co-founders drew on their experience at Goop during Fleur Marché’s creation process
  • Ashley and Meredith’s day-to-day work at Fleur Marché and how they complement each other as co-founders
  • How Fleur Marché targets its ideal audience and Ashley’s advice on how to niche down your demographic
  • How Meredith successfully raised capital for Fleur Marché and her advice to entrepreneurs looking to fund their startups
  • Where Ashley and Meredith see the cannabis-wellness space going over the next few years and the opportunities that excite them the most

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Pioneer investors with more traditional backgrounds in finance are beginning to plant their flags firmly and confidently in the cannabis space, and here to tell us about this is Codie Sanchez.

Codie is a managing partner at Cresco Capital Partners, a private equity fund in the legalized cannabis space. She previously lead First Trust’s Latin America Investment business and held positions at Goldman Sachs, State Street, and Vanguard.

In this episode, Codie shares her insights on the future of cannabis and some invaluable advice for traditional investors looking to enter the industry.

Learn more at https://www.crescocapitalpartners.com.

 

Key Takeaways:

  • Codie’s background in the cannabis space and her best investments to date
  • Why Codie believes there’s more opportunity than risk in cannabis investment
  • How investors, entrepreneurs, and funds can overcome the stigma surrounding cannabis and get their audiences on board
  • Codie’s advice to investors on how to go about navigating the difficulties that come with pioneering an industry like cannabis
  • The ratio of over-valued, fairly-valued, and undervalued deals Codie is witnessing in cannabis right now
  • The most noteworthy acquisitions and investments in cannabis over the last 12 months
  • Codie’s advice to entrepreneurs trying to raise capital and the do’s and don'ts for pitching decks
  • Where Codie sees cannabis going over the next 3-5 years and the opportunities that excite her the most

 

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While we usually talk about the business realm of cannabis here on CannaInsider, in this episode we’re going to take a deep dive into medical marijuana and how it’s being used to better the lives of an increasing number of patients - specifically children.  

Here to discuss this growing movement are Abby Epstein and Ricki Lake, makers of the 2018 documentary Weed The People in which Abby and Ricki follow a number of families that are turning to cannabis to treat their cancer-stricken children.

In this episode, Abby and Ricki share the ways in which medical marijuana is beginning to save lives and why it’s essential we overcome the political and legislative obstacles inhibiting cannabis from joining commercial healthcare.  

Learn more at https://www.cannainsider.com/wtp

 

Key Takeways:

  • Ricki and Abby’s backgrounds in film and what sparked their desire to create Weed The People
  • Ways in which the traditional medical industry is lacking when it comes to children’s cancer treatment
  • Abby and Ricki’s documentary The Business of Being Born and the parallels they observed between the business aspects of the birth and cancer industries
  • The stigma surrounding cannabis in the medical sphere and how certain doctors are working to overcome it
  • Medical cannabis in other countries versus the U.S.
  • Why many of the families in Weed The People choose to follow a combination of chemo and a formal dosing schedule of cannabis to treat their children’s cancer
  • Abby’s advice to parents interested in exploring medical cannabis to help treat their children and how they can do so right away

 

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We knew it wouldn’t be long before the cannabis industry started taking market share from the wine and spirits industry, and here to showcase that trend is Chip Forsythe, CEO of Rebel Coast Winery.

Founded in 2013, this California winery is making a major splash with its alcohol-removed, THC-infused wine - a beverage that offers a very different kind of buzz (and skips the hangover).

In this episode, Chip shares a behind-the-scenes look at the meticulous process involved in creating cannabis wine, Rebel Coast’s plans for the future, and his insights on where the cannabis beverage market is headed in the next few years.

Learn more at https://rebelcoast.com

 

Key Takeaways:

  • Chip’s background in wine and what led him to start Rebel Coast Winery
  • How Rebel Coast’s cannabis wine compares to traditional wine in terms of taste, aroma, and calorie count
  • The difficult process behind infusing wine with cannabis and how long it took Chip and his team to get it right
  • Regulatory and logistical hoops Chip still has to jump through in order to keep Rebel Coast alive and kicking
  • Difficulties in scaling the production of cannabis-infused wine and the ways in which Rebel Coast has worked to overcome them
  • Chip’s work educating regulators and politicians so that the cannabis industry can continue to grow and become more diverse
  • What’s on tap next for Rebel Coast Winery and where Chip sees the cannabis beverage market going over the next 3-5 years

 

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With business models from other industries quickly making their way into the cannabis industry, TILT Holdings is aiming to become the swiss army knife of business-to-business offerings in the cannabis space.

A vertically-integrated infrastructure and technology platform, TILT Holdings delivers contract manufacturing, distribution, hardware, and software for over 1,500 retailers and brands throughout the U.S., Canada, and Europe.

In this episode, TILT Holdings CEO Alex Coleman shares with us an in-depth look at the goings-on at TILT, shares his insights on the future of cannabis, and provides some invaluable advice on how to navigate the cannabis B2B market.

Learn more at https://www.tiltholdings.com.

 

Key Takeaways:

  • Alex’s background in cannabis and what inspired him to start a B2B business in the cannabis space
  • A deep dive into Tilt Holdings and the various companies under its umbrella, including Baker Technologies and Sea Hunter Therapeutics
  • How Alex believes the recently passed Farm Bill of 2018 will impact the cannabis industry over the coming years
  • Up-and-coming technologies like AI, gene editing, and nanotechnology and their implications for cannabis
  • Why big alcohol and tobacco companies are investing in cannabis and the traditional businesses Alex predicts will follow suit
  • Alex’s outlook for the future of cannabis and what he believes the industry will look like in 2030

 

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With the cannabis market projected to hit $31 billion by 2021, it’s easy to feel like the industry has simply taken on its own momentum.

However, what most people don’t know is that there’s a group of investors called The Arcview Group that funds the very companies we’ll be reading about in the headlines 1-2 years from now.

In this episode, founder and CEO of Arcview Troy Dayton gives us an in-depth look at the goings-on at Arcview, shares his insights on the future of cannabis, and provides some invaluable advice for those looking to take the plunge.

Learn more at https://arcviewgroup.com

 

Key Takeaways:

  • The cannabis industry’s current landscape and where Troy sees it heading over the next few years
  • How The Arcview Group has evolved from angel investors to now also include venture capitalists and large companies looking to make acquisitions
  • Overlaps in the entertainment and cannabis industries and how this could positively influence cannabis’ growth
  • The amount of capital Arcview investors have invested to date and projections for the future
  • Troy’s advice on what to look for when investing in startups
  • A deep dive into Arcview Ventures and Arcview Market Research
  • What it will take for cannabis to become as established as other industries and start seeing more interstate commerce

 

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Can small-scale craft cannabis survive against huge corporations and the big ad practices they’re introducing to North America?

Here to help us answer that is Ryan Stoa, Associate Professor at Concordia University School of Law and author of "Craft Weed: Family Farming and the Future of the Marijuana Industry."

In this episode, Ryan argues the need to keep cannabis “more craft beer than Anheuser-Busch” and proposes a Marijuana Appellation system that would support a sustainable, local, and artisanal farming model within the U.S.

Learn more at http://ryanstoa.com

 

Key Takeaways:

  • Ryan’s background in law and cannabis and what sparked his desire to write “Craft Weed”
  • Why Ryan argues we need to support craft weed over big companies with large scale cultivation facilities
  • The extensive research that went into Ryan’s book and the information that shocked him the most
  • Smart farming and how it relates to indoor cannabis growing
  • How Ryan believes the newly passed Farm Bill of 2018 will affect the small American family farm
  • Why the desire for sustainable, artisanal cannabis fluctuates across the U.S.
  • Ryan’s positive outlook for the future of cannabis agriculture and how he believes legalization will benefit our culture

 

 

 

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