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Where is your company on this continuum of sales digital transformation? After writing about, speaking about, and advising clients on this topic for more than two and a half years, I believe we have crossed the chasm where it’s now a business imperative for companies of all shapes and sizes to move forward. Sales digital […]
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Forrester projects that the global tech market for business and government purchases of technology goods, software, and services will grow by around 5% in 2018 and 2019 measured in constant currencies (see “The Global Tech Market Outlook for 2018 To 2019: Continued Tech Growth Will Peak In 2018 At 5.1% In Constant Currencies“).  Measured in […]
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  The threat model has changed. Data breaches have traditionally required execution of some manner of code on a system to access data and a network connection to exfiltrate the data off the system. This is no longer the case, as Spectre reduces the requirement for code execution to anywhere on a device as opposed […]
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What An Interesting Start To The Year I didn’t expect the year to kick off with it raining iguanas in Florida, a gas pumping crisis in Oregon, or the discovery and release of two massive CPU flaws that affected many of the computers we live and work with every day. It appears 2018 has started […]
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In recent years, search has been the important but sleepy mainstay of the digital advertising market. Even though it garners the most digital advertising dollars, the attention paid to search has faded as growth has matured and novel channels like social and video have emerged. However, search is poised to experience a late-stage renaissance as […]
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We said this a year ago, but alas, we have to say it again. There’s a big insights-to-actions gap out there.  Firms continue to invest in data, people, and technology, but in 2017, data and analytics pros reported basing fewer business decisions on data (45%) than in 2016 (49%).  If you don’t feel pressured by […]
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Marketers have a new measurement mandate: to measure effectiveness across all channels and tactics by using advanced marketing measurement techniques. Yet, marketers remain in the dark; they are confused, and overwhelmed about the numerous measurement techniques and when to use them.  Why? Put it simply, marketers are not analytics experts.  They may feel uncomfortable with […]
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Our recently released Forrester Wave: Enterprise Mobility Management, Q4 2017 uses 26 criteria to evaluate the top 13 mobility management solutions on the market today. Unlike in year’s past, this year’s analysis reveals that a unified approach to device and app management is now feasible. Organizations looking to improve employee experience and simplify management can […]
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When you get over the fear of a robot taking over your job – because if you see our robots today they are still pretty dumb – your next big concern is how these new workers are going to perform. It’s not just a training question, it’s a management question. We all know the risk […]
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In 2017 — although I suppose I should say in 2018, as it’s almost the end of December — it is simply unacceptable for any IT organization to focus on an Agile-only or DevOps-only journey. They are two sides of the same coin, and one completes the other. If your service provider tells you that […]
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