Loading...

Follow WunderLand Group on Feedspot

Continue with Google
Continue with Facebook
or

Valid

Today’s business environment is more competitive than ever before. Well-funded new entrants are shaking things up while incumbent leaders are using digital transformation to catch a second wind. No matter where you fall on the spectrum, you’re likely feeling some pressure to differentiate your business from the rest.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

By April Wallen, Senior Talent Engagement Manager

Finding the perfect job is hard. Dating seems to be just as hard, if not worse! But lucky for us, the same life lessons you learn from dating can also be applied to job searching!

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

With the expansion of technology, the overall state of digital marketing has changed drastically since 2009 when WunderLand Group was first created. The top trends and key marketing tools at that time are now outdated, which poses the question: what can we expect the world of marketing to look like in 2029? Here’s a look back at how marketing has evolved in the past 10 years.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Content marketing is easily one of the most indicative aspects of your marketing strategy; it can help boost sales, it can increase traffic, it can boost credibility and thought leadership, and – most importantly - it can engage your consumers.

Provided that you already have a content marketing strategy in place, it will only be effective if it’s targeted to the right customer base. But, there are several instances when the target audience varies by topic and expertise.

Marketers should place themselves in the shoes of the consumer and understand their intent. Why are they seeking content about a specific topic? What stage of the consumer journey are they in? – are they browsing and gathering more information or are they in the purchasing phase? All these factors come into play when creating content that fits the consumer needs.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

President of WunderLand Group, Jon Jelinek, moderated a panel of experts within the marketing technology industry, where discussions were had about integrating digital marketing with data / IT.

Our panelists included:

  • Ann Leach, Senior Manager, Field Marketing for IBM’s Hybrid Cloud Integration Solutions
  • Matt Schaar, Director of Product Marketing at Civis Analytics
  • Mark Bradford, Senior Director, Digital Product Manager at TransUnion
  • Irene Fogelson, Head of Digital at Hill-Rom

The four panelists discussed how technology will have an increased impact on marketing in organizations. New IT tools will definitely dictate the future of campaigns and projects.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In recent years, the marketing industry has moved towards new, innovative trends while incorporating digital into strategies. As we progress towards creating products for a generation that wants to feel included and wants human interaction, marketers are developing campaigns that tap into behavior and intent.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In the past decade, digital has quickly climbed its way to the top of marketing efforts. It’s effective, innovative and has streamlining capabilities. Technology has given marketers access to a world of opportunities, allowing them to quickly turn projects around for clients.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Marketing automation tools are a necessity across business lines to keep workflows and projects streamlined and automated. Ultimately, these processes are put in place so employees can spend their time more efficiently on moving the business forward. According to a DemandGen Report, businesses that leverage marketing automation software to nurture prospective clients experience a 451% uptick in qualified leads.

Different marketing automation tools cater to different types of businesses. This article dives into a few of our top recommendations based on company size and necessities.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
In industries with traditional corporate offices, creative employees are looking to thrive in a more fulfilling, innovative environment. Companies should remember that corporate and creative work styles are drastically different and typically, creatives need collaboration. For the workplaces that are lacking a variety of options, this article dives into ways your company can cater to varying needs.

Read for later

Articles marked as Favorite are saved for later viewing.
close
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Separate tags by commas
To access this feature, please upgrade your account.
Start your free month
Free Preview