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Now that your giveaway is up and running, all you have to do is wait for people to enter, right?

Not quite.

In fact, the real work begins after your giveaway kicks off. Today, over a hundred giveaways are published online each day, and promotion is what separates the successes from the failures.

In this article, I’ll be showing you how to promote your giveaway in 9 easy steps.

1. Step One: Your Email Newsletter

Today, at least 91% of consumers check their email daily. People who buy products marketed through email spend 138% more than those who do not receive email offers. So promoting your giveaway via email not only raises awareness but boosts your chances of clickthroughs by potential participants.

Worried about how to craft an eye-catching email campaign? You don’t have to be! Start off strong with Wishpond's beautiful, high-converting email templates. Wishpond’s email automation helps you design campaigns and A/B test without hiring a developer.

3 Tips To Use When Promoting Your Giveaway Via Email

1. Have an Attention-Grabbing Subject line: Your subject lines are like headlines for your emails. Just like no one wants to read an article with a boring headline, no one wants to open boring emails. The next time you send an email, try these 23 Email Copywriting Tips to Skyrocket Conversions.

2. Keep Your Emails Short: If your subscribers wanted to read anything with more than 100 words, they would go straight to your blog, not your email.

3. Send Follow Up Emails: One email isn't enough; your email can easily be forgotten in a few minutes. Schedule weekly emails to remind and update your subscribers about your contest.

2. Step Two: Update Your Website

Adding a giveaway notice on a sidebar, tab or page on your website is a great way to promote your giveaway to traffic that's flowing through your site.

You can take it a step further and embed your giveaway directly onto your web pages. Just ensure that the look and feel of your giveaway is reflected on your website for consistency.

Don't shy away from submitting your giveaway to popular giveaway websites. In fact, here are the Top 18 Websites to Post Any Giveaway or Contest.

You can also add a giveaway pop up to your website to catch some leads. That's exactly what Envii Beauty did for their Lipstick Bundle Giveaway when they used Wishpond's Popup feature.

3. Step Three: Branded Hashtags

Creating a branded hashtag for your giveaway is a great way to promote it and helps with SEO. Your branded hashtag can be your brand’s name, the name of the giveaway or a catchy slogan.

It also makes tracking easier. You can see how many people are using it, and how many entries you might have depending on your entry method.

Myprotein uses the hashtag #Myprotein for their social media posts and giveaways.

I found Hootsuite’s Quick and Simple Guide for Hashtags helpful for anyone learning to use hashtags for the first time or those who might want to know the best ways to use them.

4. Step Four: Recruit Influencers

Just like with a product launch or marketing campaign, influencers are powerful ambassadors. With the combined efforts of your influencers’ fanbase and your own following, you now have a better chance at reaching people.

It’s important to keep in mind that your influencer can be a micro or macro influencer. Having an influencer with a large following doesn't always ensure the results you want. Here, quality is more important than quantity: what matters is that the influencer who partners with your giveaway shares your target audience.

Take, for instance, Influencer Doug the Pug. Doug isn't shy when it comes to talking about his love for pizza. Dominos teamed up with the pug to host a giveaway for followers to win one year of free Dominos pizza to celebrate #NationalPizzaDay.

It’s the best day of the year! #NationalPizzaDay

?GIVEAWAY! Want free @dominos pizza for a YEAR? RT to enter!?#ad https://t.co/zRwfKHIuiT pic.twitter.com/5uS3fvff0n

— Doug The Pug (@itsdougthepug) February 9, 2018

New to influencer marketing? Before reaching out to an influencer, use this Essential Guide to Getting Started with Influencer Marketing.

5. Step Five: Blog

I'm willing to bet that your blog gets more traffic than your Facebook or Instagram account. So why not post your giveaway on your blog?

You can write an entire article about it on your blog, providing links or images readers can use to enter right in your blog post. You can also drop links to your giveaway in the articles that will be live during your giveaway, giving people interested in your articles the chance to enter.

This works two ways: not only are you informing people about your giveaway, but you’re also building your giveaway's SEO. If you decide to repeat the same giveaways, you'd be investing in your giveaway long term.

6. Step Six: Get on Social Media

Social media is the best place to let your giveaway grow through paid features or organically.

5 Pro Tips for Promoting Giveaways on Social Media

1. Post Consistently Posting once about your two-week giveaway isn't enough to let people know it is still active. Your post can easily be lost in a sea of content being released each day. You want to make sure your post is at the top of their mind.

For example, if your giveaway is only for a week, post at the beginning, middle and right before it ends. You can use tools like Buffer and Hootsuite to schedule your giveaway post in advance.

2. Add a Sense of Urgency Instead of the standard “We’re doing a giveaway, join today!” post, instead say “Only 3 hours left to win this giveaway, get in before it’s too late”. Adding a bit of urgency in your social media caption can give viewers the FOMO (fear of missing out) so they're more likely to click to enter then and there.

Think of your social media post as a mini-landing page, and of each contestant as a lead (because they are). You can use Brian Tracy’s tips for Developing A Sense Of Urgency to help craft compelling captions.

3. Share Your Giveaway in Stories Your giveaway shouldn't be limited to your social media feed. Use your Instagram, Snapchat or Facebook stories to promote your giveaways. Unlike posting, you don't have to limit how often you post your giveaway in your feed. Post your giveaway in your story as often as you'd like. Making an Instagram highlight on your profile is also a plus.

4. Pin Your Giveaway on Facebook and Twitter When you pin a post on your Facebook or Twitter page, you allow viewers to see your giveaway post at the top of your page before they even start scrolling. Your pinned post puts your content in the spotlight and typically results in higher engagement rates since it’s the first thing visitors see.

To pin a post, go to the post you’d like to pin, click the arrow in the upper-right corner of the post and select “Pin to Top” from the drop-down menu.

Facebook

Twitter

Pro Tip: Pinned posts are time-sensitive which means once the promotion, season or event has ended, it’s best to unpin it, so your page looks up to date.

5. Ask Followers to Repost Just by simply asking your followers (and influencers) to repost your giveaway on their page, along with your hashtag or tagging you in photos, you advertise your giveaway for free.

7. Step Seven: Sponsored Ads

Take it a step further and advertise your giveaway with sponsored ads on your social media platforms. If your giveaway is going to be a month long, then feel free to add Google ads to the mix.

The key thing to note is that you have to be very specific with your audience if you want to put your sponsored ad in front of the right people.

Need help getting your ads up and running? Here are some helpful guides:

*For the Gram: The Anatomy of a Perfect Instagram Ad

*The Beginner's Guide to Facebook Advertising 2019 By AdEspresso

*How to Set Up a YouTube Ads Campaign

*How to Create a Google AdWords Plan in 10 Easy Steps

8. Step Eight: Start a Marketing Campaign

Based on how big your prize is, or how long you'll be running your giveaway, you might need to take a broader approach and have a marketing campaign around your giveaway.

Your giveaway’s marketing campaign can consist of everything listed above along with traditional marketing (if you have a physical location or store).

Poler Outdoor Stuff is known to have giveaways now and then, but they also run a full marketing campaign, including a referral program, to drive awareness and increase entries.

With Wishpond, you can manage your giveaway’s marketing campaign all in one place, plus integrate any additional apps or software you're already using like MailChimp, Zaiper or Salesforce.

Click here to book a free 1-on-1 personalized webinar to see companies in your industry generating leads and sales through social giveaways on Facebook, Instagram, and YouTube.

9. The Afterparty: Post-Promotion

Your giveaway doesn’t end after you select your winner. It ends when you announce the end of your giveaway and welcome your newfound followers.

After your giveaway, you can use user-generated content or create a follow-up post letting them know that they can look out for more giveaways now that they've followed your page or joined your email newsletter list.

When your giveaway period ends, it's up to you to keep your new leads engaged. Try and share exclusive, just-for-those-who-entered offers or discounts. Always measure your giveaway results and analyze its performance to make sure that your next giveaway is just as successful - if not better.

Summary

Here are 9 easy steps to promote your giveaway:
1. Email Newsletter
2. Update Your Website
3. Branded Hashtags
4. Recruit Influencers
5. Blog
6. Get on Social Media
7. Sponsored Ads
8. Start a Marketing Campaign
9. Post-Promotion

Have you ever hosted a giveaway for your brand? Drop some of your own expert tips in the comments below. I'd love to hear them.

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Now that your giveaway is up and running, all you have to do is wait for people to enter, right?

Not quite.

In fact, the real work begins after your giveaway kicks off. Today, over a hundred giveaways are published online each day, and promotion is what separates the successes from the failures.

In this article, I’ll be showing you how to promote your giveaway in 9 easy steps.

1. Step One: Your Email Newsletter

Today, at least 91% of consumers check their email daily. People who buy products marketed through email spend 138% more than those who do not receive email offers. So promoting your giveaway via email not only raises awareness but boosts your chances of clickthroughs by potential participants.

Worried about how to craft an eye-catching email campaign? You don’t have to be! Start off strong with Wishpond's beautiful, high-converting email templates. Wishpond’s email automation helps you design campaigns and A/B test without hiring a developer.

3 Tips To Use When Promoting Your Giveaway Via Email

1. Have an Attention-Grabbing Subject line: Your subject lines are like headlines for your emails. Just like no one wants to read an article with a boring headline, no one wants to open boring emails. The next time you send an email, try these 23 Email Copywriting Tips to Skyrocket Conversions.

2. Keep Your Emails Short: If your subscribers wanted to read anything with more than 100 words, they would go straight to your blog, not your email.

3. Send Follow Up Emails: One email isn't enough; your email can easily be forgotten in a few minutes. Schedule weekly emails to remind and update your subscribers about your contest.

2. Step Two: Update Your Website

Adding a giveaway notice on a sidebar, tab or page on your website is a great way to promote your giveaway to traffic that's flowing through your site.

You can take it a step further and embed your giveaway directly onto your web pages. Just ensure that the look and feel of your giveaway is reflected on your website for consistency.

Don't shy away from submitting your giveaway to popular giveaway websites. In fact, here are the Top 18 Websites to Post Any Giveaway or Contest.

You can also add a giveaway pop up to your website to catch some leads. That's exactly what Envii Beauty did for their Lipstick Bundle Giveaway when they used Wishpond's Popup feature.

3. Step Three: Branded Hashtags

Creating a branded hashtag for your giveaway is a great way to promote it and helps with SEO. Your branded hashtag can be your brand’s name, the name of the giveaway or a catchy slogan.

It also makes tracking easier. You can see how many people are using it, and how many entries you might have depending on your entry method.

Myprotein uses the hashtag #Myprotein for their social media posts and giveaways.

I found Hootsuite’s Quick and Simple Guide for Hashtags helpful for anyone learning to use hashtags for the first time or those who might want to know the best ways to use them.

4. Step Four: Recruit Influencers

Just like with a product launch or marketing campaign, influencers are powerful ambassadors. With the combined efforts of your influencers’ fanbase and your own following, you now have a better chance at reaching people.

It’s important to keep in mind that your influencer can be a micro or macro influencer. Having an influencer with a large following doesn't always ensure the results you want. Here, quality is more important than quantity: what matters is that the influencer who partners with your giveaway shares your target audience.

Take, for instance, Influencer Doug the Pug. Doug isn't shy when it comes to talking about his love for pizza. Dominos teamed up with the pug to host a giveaway for followers to win one year of free Dominos pizza to celebrate #NationalPizzaDay.

It’s the best day of the year! #NationalPizzaDay

?GIVEAWAY! Want free @dominos pizza for a YEAR? RT to enter!?#ad https://t.co/zRwfKHIuiT pic.twitter.com/5uS3fvff0n

— Doug The Pug (@itsdougthepug) February 9, 2018

New to influencer marketing? Before reaching out to an influencer, use this Essential Guide to Getting Started with Influencer Marketing.

5. Step Five: Blog

I'm willing to bet that your blog gets more traffic than your Facebook or Instagram account. So why not post your giveaway on your blog?

You can write an entire article about it on your blog, providing links or images readers can use to enter right in your blog post. You can also drop links to your giveaway in the articles that will be live during your giveaway, giving people interested in your articles the chance to enter.

This works two ways: not only are you informing people about your giveaway, but you’re also building your giveaway's SEO. If you decide to repeat the same giveaways, you'd be investing in your giveaway long term.

6. Step Six: Get on Social Media

Social media is the best place to let your giveaway grow through paid features or organically.

5 Pro Tips for Promoting Giveaways on Social Media

1. Post Consistently Posting once about your two-week giveaway isn't enough to let people know it is still active. Your post can easily be lost in a sea of content being released each day. You want to make sure your post is at the top of their mind.

For example, if your giveaway is only for a week, post at the beginning, middle and right before it ends. You can use tools like Buffer and Hootsuite to schedule your giveaway post in advance.

2. Add a Sense of Urgency Instead of the standard “We’re doing a giveaway, join today!” post, instead say “Only 3 hours left to win this giveaway, get in before it’s too late”. Adding a bit of urgency in your social media caption can give viewers the FOMO (fear of missing out) so they're more likely to click to enter then and there.

Think of your social media post as a mini-landing page, and of each contestant as a lead (because they are). You can use Brian Tracy’s tips for Developing A Sense Of Urgency to help craft compelling captions.

3. Share Your Giveaway in Stories Your giveaway shouldn't be limited to your social media feed. Use your Instagram, Snapchat or Facebook stories to promote your giveaways. Unlike posting, you don't have to limit how often you post your giveaway in your feed. Post your giveaway in your story as often as you'd like. Making an Instagram highlight on your profile is also a plus.

4. Pin Your Giveaway on Facebook and Twitter When you pin a post on your Facebook or Twitter page, you allow viewers to see your giveaway post at the top of your page before they even start scrolling. Your pinned post puts your content in the spotlight and typically results in higher engagement rates since it’s the first thing visitors see.

To pin a post, go to the post you’d like to pin, click the arrow in the upper-right corner of the post and select “Pin to Top” from the drop-down menu.

Facebook

Twitter

Pro Tip: Pinned posts are time-sensitive which means once the promotion, season or event has ended, it’s best to unpin it, so your page looks up to date.

5. Ask Followers to Repost Just by simply asking your followers (and influencers) to repost your giveaway on their page, along with your hashtag or tagging you in photos, you advertise your giveaway for free.

7. Step Seven: Sponsored Ads

Take it a step further and advertise your giveaway with sponsored ads on your social media platforms. If your giveaway is going to be a month long, then feel free to add Google ads to the mix.

The key thing to note is that you have to be very specific with your audience if you want to put your sponsored ad in front of the right people.

Need help getting your ads up and running? Here are some helpful guides:

*For the Gram: The Anatomy of a Perfect Instagram Ad

*The Beginner's Guide to Facebook Advertising 2019 By AdEspresso

*How to Set Up a YouTube Ads Campaign

*How to Create a Google AdWords Plan in 10 Easy Steps

8. Step Eight: Start a Marketing Campaign

Based on how big your prize is, or how long you'll be running your giveaway, you might need to take a broader approach and have a marketing campaign around your giveaway.

Your giveaway’s marketing campaign can consist of everything listed above along with traditional marketing (if you have a physical location or store).

Poler Outdoor Stuff is known to have giveaways now and then, but they also run a full marketing campaign, including a referral program, to drive awareness and increase entries.

With Wishpond, you can manage your giveaway’s marketing campaign all in one place, plus integrate any additional apps or software you're already using like MailChimp, Zaiper or Salesforce.

Click here to book a free 1-on-1 personalized webinar to see companies in your industry generating leads and sales through social giveaways on Facebook, Instagram, and YouTube.

9. The Afterparty: Post-Promotion

Your giveaway doesn’t end after you select your winner. It ends when you announce the end of your giveaway and welcome your newfound followers.

After your giveaway, you can use user-generated content or create a follow-up post letting them know that they can look out for more giveaways now that they've followed your page or joined your email newsletter list.

When your giveaway period ends, it's up to you to keep your new leads engaged. Try and share exclusive, just-for-those-who-entered offers or discounts. Always measure your giveaway results and analyze its performance to make sure that your next giveaway is just as successful - if not better.

Summary

Here are 9 easy steps to promote your giveaway:
1. Email Newsletter
2. Update Your Website
3. Branded Hashtags
4. Recruit Influencers
5. Blog
6. Get on Social Media
7. Sponsored Ads
8. Start a Marketing Campaign
9. Post-Promotion

Have you ever hosted a giveaway for your brand? Drop some of your own expert tips in the comments below. I'd love to hear them.

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People like watching live video on social media because there is a special feeling about watching something as it unfolds. Whether it is for entertainment or educational purposes, you are getting to see the freshest content no one has ever seen before.

Think it’s all hype, with social media companies promoting content formats that no one is interested in? The data says otherwise. About 47% of live streaming video viewers worldwide are streaming more live video today than they did a year ago. And more than half of these viewers are watching live on social platforms.

If you want to build your presence on social media with video, live streaming is the way to go. And it is easier than ever before to excel at it, all you need is the right tools. But with there are so many tools and apps to use it can be hard to choose.

To help you pick the right ones I have created this list of the best live video tools for social media streaming.

Interactive Presentations With ClickMeeting

ClickMeeting lets you live stream your webinar presentations to both Facebook Live and YouTube simultaneously. Using it, you can share both a live video of yourself (through the webcam) or a screen cast. Given that ClickMeeting is primarily a webinar tool, you can also record your video while you stream it to social media.

The platform also offers a built-in clipper tool, which you can use to edit your videos after your events, to remove any hiccups and gaps that are common when going live. You can then download the video and upload it onto other networks like Vimeo and IGTV, or use it as a lead magnet.

You can also experiment with running a live webinar and simultaneously live streaming it onto Facebook and YouTube to see which platform brings in the best engagement. This can be measured by the number of viewers, comments and the percentage of people who stayed on till the end on each platform.

If you share links during the videos, you can also use a link tracking tool to see which platform sent the most traffic and/or sales. A free tool that can help you with this is Bitly. It shows the number of clicks the post got and on which site. You can also use ClickMeeting to embed your webinar experience on a web page hosted on your site and encourage people who discover your content on social media to join you for the full interactive version, with dedicated Q&A chat threads, clickable calls-to-action and in-webinar polls.

Pricing: Starts at $35 per month for a plan that includes live social media streaming.

Collaborate with Cohosts Using BeLive

If you're on a tighter budget and looking for something more affordable, you should check out BeLive. It works well with Twitch and Facebook Live. With their basic plan, you can share a live video of yourself, but to share your screen you'll need to upgrade to a bigger plan.

Some other interesting features include the ability to brand your video with custom branded colors and logo and the ability to have up to four presenters on-screen at a time. This is great if you want to run live discussions and debates. There’s also a waiting room where more guests can wait to join your live video.

The only two drawbacks to using this tool is that it doesn’t live stream to YouTube and that you cannot record and edit the video.
But you can always download the recording from Facebook and edit it by using an affordable tool like Screencast O Matic’s Video Editor. It can be used to edit the videos and directly share to networks like YouTube and Vimeo.

Pricing: The price for Belive starts at $20 per month, but you will need to get the $33 per month plan if you want to share your screen with your viewers.

Have Conversations on Facebook Groups With Zoom

Another tool that lets you livestream videos to both Facebook and YouTube is Zoom. On Facebook, you can live stream the video to your timeline or page or group. You can use it to simultaneously run a webinar and live stream to either Facebook or YouTube. But you can’t cast it to both social networks at the same time.

You can also record the webinar while you live stream it. But it doesn’t have a built-in editor that lets you trim down your clips. To shorten the video, you will need to download it and use a separate video editor.

Here too you can display up to four hosts talking at the same time on your screen, with their gallery view feature.

Pricing: Starts at $54.99 per month.

Virtual Summits Using Crowdcast

If you are on the lookout for a tool that lets you stream live videos to more than two social media platforms, you need to check out Crowdcast. It can be used to stream billable classes and virtual summits to Facebook, YouTube and Periscope.

You can engage with viewers via polls and chat. The questions interface is cool, as it allows audience members to record videos of their queries, which other audience members can upvote and downvote. You can even invite attendees onto your screen if they would like to share their opinions and insights.

Crowdcast has several other advanced features and integrations that make it easy to generate leads, followers and sales. It is also good at tracking attendee behavior. The data can be used to increase live video engagement rate and conversions.

Pricing: Starts at $49 per month.

Go Pro and Pick up Livestream

If you are looking for a highly advanced live streaming tool for a bigger budget, you should check out Vimeo’s own Livestream. It lets you broadcast the video to Facebook, YouTube, Periscope, Twitch and, of course, Vimeo. You can even embed the Livestream on your web pages.

Advanced features include the ability to add custom branded graphics for a more professional look and engagement tools (these include chat, live polls and Q&A). You can also monetize your videos by adding over the top (OTT) video subscriptions or by inserting ads. There are also features that let you capture leads.

Livestream also helps you track video performance on all the social media platforms you are streaming your video to. This is a great way to check which network is getting you the best results and if you are generating sufficient ROI.

You can also white label the videos and make sure they are ad free. This is a great tool for anyone who wants to turn live streaming into a core aspect of their business.

Livestream is a part of Vimeo’s premium plan, so you will be getting all the benefits a Vimeo premium plan offers too. This includes 7 TB of storage.

Pricing: It costs $75 per month, but it is billed annually. There is no monthly plan.

Try It Before You Buy It With OBS Studio

If you have a super tight budget and you're looking to experiment with a free live social streaming tool, you should give OBS Studio a try. It is not as straightforward to use as the above tools since it requires a bit of setup. But it still offers some relatively advanced features.

One of the biggest drawbacks of OBS is that it's not a web-based app – it’s software that needs to be downloaded and installed. OBS is available in PCs, Macs, and Linux.

OBS can be used for both live streamings to Facebook and YouTube and also for recording. The advanced, high-fidelity sound mixer and scene patching tools are key differentiators as well.

Pricing: Free

Quick Tips for Professional Live Streams

The tools listed above will help your live streams run smoothly. But if you want to get more engagement from viewers during the live stream and keep them coming back for more, you'll need to create a wonderful experience. So, here are some quick live video tips:

Create a Game Plan: Have a proper plan in place for your live stream. Decide before hand how long it is going to be, what you will be covering, how much time you will spend sharing content and how much time you will spend promoting your products/services. You can make a checklist on a white board or a piece of paper. This will help make sure you cover everything you planned to do.

Use Slides: Make sure you present a series of slides full of pictures, graphs and other content. This will make it easy for people to visualise what you are saying. Many of the above tools let you share your screen, so make use of the feature.

Practice: Practice your presentation several times. This will help you prepare yourself to confidently present the live version. Start the stream at the right time: The timing you choose should depend on your audience. It should be at a time when they will be free and attentive. It might be best to conduct a survey to find out what times your audience prefers for attending live events online.

Host a Giveaway: Create a checklist or an ebook that compliments the live stream. Then inform the attendants (early on) that you will be giving it away for free at the end. This will get more people to watch the whole stream.

Start Promoting Your Video: for at least least two weeks in advance: You should start promoting your live stream at least two weeks in advance. And make sure you begin sending several reminders on the day before and on the day of the live stream to get maximum viewers.

Now pick your favorite and start streaming

These are the six best live video tools for social media streaming. The one you pick should depend on your budget and requirements. All of the above, except Livestream, offer either a free plan or trial. So, you can try all out before settling for one.

Have you tried to do live social media streaming before? What worked best for you? Please leave your comments below.

About the Author:

Mitt Ray is the founder of Social Marketing Writing, where you can download 100 Free Social Media Background Images.

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Instagram has proven itself as a business platform that brings results. It’s no longer about candid pictures or random selfies. Instead, it’s become a space for up and coming brands to make a name for themselves alongside corporate giants.

Gathre, a brand created by two moms, specializes in items for the home like outdoor accessories, yoga tools and leather goods. It used Instagram for a summer campaign and saw a whopping 81% increase in revenue based on Instagram ad spend as a single summer ad campaign.

Instagram knows the potential it holds for businesses. Over the last few years, it has built a community for a global audience, enabled shoppable posts, and checkout features to capture sales without asking potential buyers to switch platforms.

At the same time, anyone who has created a business account knows, just having an account isn’t enough. There’s a lot more than goes into growing your sales with Instagram than most people let on. In this article, I’ll be showing you in five steps to use Instagram to drive sales.

1.Optimize Your Business Instagram Account

Before you start promoting products, you’ll have to optimize your Instagram business account

What you’re doing here is ensuring that when potential buyers search or discover your brand online, your Instagram profile will have the information and contact details to prevent them from turning away.

Add a Recognizable Photo and Username

One of the worst mistakes you can make is to have an unrecognizable username and display photo. If you’ve already got this part down, you can skip to step two, but if there’s the slightest chance that you might want to make a few changes, stick around and let me show you how it’s done.

You’ll want an Instagram username that’s the same as your business name so that searchers can easily find you. That’s what shoe brand Payless did.

Whereas Red Lobster took a creative approach by using two red lobster claws as their profile image, which sums up what and who they are.

Claiming your business name might be easier said than done if you were late to join Instagram. With more than 500 million users on the platform every day, someone might have already taken your Instagram business username.

If your original username is gone, just add a variation to it, and you’re good to go. Take Later, for example: someone else has already taken the username @later, so the marketing team used @latermedia instead.

Need help coming up with an Instagram Username? Check out Plann’s fun guide to creating Unique Usernames for Instagram That Will Get You Noticed.

Include a Link to Boost Traffic to Your Site

There’s no point in getting sales with Instagram if you don’t promote your website link on your Instagram channel. Drop your link your Instagram bio to boost website traffic and sales.

Instagram Example: All Bird

An Interesting Bio That Hooks Followers

People will often scan your bio and photos before deciding whether they should follow you.

Think of your Instagram bio as an elevator pitch to get people hooked on your brand. You can write a simple line or use up the entire bio word limit of 150 characters.

Here are two brands with great Instagram bios:

HUM Nutrition

Nike

2. Create an Instagram Marketing Strategy

If you fail to plan, then you plan to fail. Create an Instagram marketing strategy for your business so that you can set goals and actions that align with your content. A strategy also helps you to measure how effective your Instagram marketing is in terms of the type of engagement, revenue, and the impact you want your brand to have.

Now more than ever, a marketing strategy is critical. With Instagram's changing algorithm working on over 95 million posts every day, you're going to need a plan to push your brand above all that content and noise.

You can use the following to get started on your Instagram marketing strategy:

1. Create a Marketing Goal Why are you marketing on Instagram, and what do you want to accomplish? It's a given that you'd like to increase sales. But how do you intend to do it?

It could be as simple as planning to sell x amount of products per month, get more subscribers, increase repeat shoppers or all of the above. Whatever the case may be, it's wise to start with one goal at a time so you don’t get overwhelmed.

2. Create a Content Marketing Plan Now that you have a goal in mind, you'll need to create a content marketing plan that will complement it. Your content marketing plan is the key to creating amazing content (we'll talk more about that later), and it'll help you to keep your sanity when you're coming up with content ideas to post on Instagram.

Here’s a detailed guide to show you How to Build a More Complete Content Marketing Strategy to start seeing some Insta-famous results come your way.

Pro Tip: If your already have a content marketing strategy but the results are underwhelming, here are 6 reasons your content strategy isn’t working and 25 tips on how to fix it.

3. Social Media Strategy (Checklist) What's a social media checklist?

It's a daily, weekly, and monthly to-do list for your social media accounts. It helps you manage your Instagram account with ease, without feeling overwhelmed with comments, likes, and messages constantly flooding you.

I've created a step-by-step guide on how to make a social media checklist so you'll be handling Instagram like a pro in no time. Get started and download your free social media checklist here (no email required!)

It can seem like a lot to take in, but if you want to start using Instagram to drive sales to your business, you'll need to get serious about how you handle it, or you'll just be posting with little to no results. Take it from me: a well-executed plan pays off in the long run.

3. Boost Engagement on Instagram & Strengthen Customer Relationships. Engage with Your Instagram Followers

No customer wants to walk into a retail store and be ignored; the same goes for customers going to your Instagram page.

When customers are ignored on social media or notice an inactive brand on Instagram, they'll most likely unfollow you or buy from your competitors.

That’s something no one wants, so start engaging!

Engagement increases your social media presence, builds loyalty, drives ROI, and attracts new followers.

Take a look at 720 Sweets & Etc. answering customer questions about their locations. As simple as it is, it can also drive foot traffic to your brick and mortar store.

Fitness brand Equinox has over 200,000 followers, yet they still take the time to engage with their followers by candidly answering and liking comments.

When you engage with followers, you should naturally promote your product website or store. Try not to make it seem forced. For example, Primark's Instagram account occasionally suggests customers come into their store to buy their products, or they ask customers to share how they style Primark pieces. Here’s an example below:

4 Effortless Ways to Engage with Followers on Instagram

*Ask them a question about your products *Answer their questions in the comments *Recommend products they might need or want *Talk with them in the comments section *Ask for feedback about your services or products

Jumpstart Your Instagram Engagement with Contests

Social media contests are a marketer’s growth hack when it comes to getting more followers, more engagement, and generating leads with the serious potential to drive massive sales.

Brands like Hydroflask make giveaways an essential part of their Instagram marketing strategy to gain more followers and increase sales during holidays. They host giveaways every three months and partner with complementing brands to make each giveaway prize even better than the last.

For example, for summer Hydroflask got over 100,000 likes and over 50,000 likes and comments with their partnered giveaway with Pura Vida's Stickers.

Need help with your Instagram contest ?

Book a free call to learn how our team of contest experts can help you create amazing Instagram contest today.

4 Most Popular Types of Instagram Contest:
  1. Like-to-Win or Comment-to-Win: USANA Summer Giveaway

  2. Follow To Win: The Beauty Spy

3.Tag -A-Friend : Tono & Co.

  1. Click The Link In The Bio To Enter : World Photography Organisation

Pro Tip: Just like Facebook, you'll need to follow the contest rules. You don't need a lawyer for this one, but instead use this Complete Instagram Giveaway Rules Guide (With Examples).

Answer Your Instagram DMs

When you're using Instagram for business, managing all of your direct messages, comments, and replies can take up a lot of time! Sometimes you'll have to answer the same question, over and over (and over) again.

But keep at it! Answering direct messages and comments is essential when it comes to maintaining engagement with your new and current followers.
Luckily, Instagram now offers saved replies in your direct messages, so you can save yourself the trouble of typing.

How to Use Quick Replies
  1. Open your profile and tap the button with three lines in the top-right corner of the screen. This will open the sidebar menu where you can access your Instagram settings.

  2. Next, tap the settings button and scroll down to Business Settings. Here you should see an option for Quick Replies.

  3. Tap the “+” button in the top-right corner to create a new quick reply.

  4. Once you’re happy with your quick reply, tap the ‘Save’ button in the top-right corner (you can always come back and edit or delete your quick reply later).

When you go into your direct messages to access your replies, you can click on the icon below:

4. Drive Sales with Instagram “Shopping”' Content & Features

Now that you've shaped your Instagram into a lean, mean sales machine, it's time to produce, package and deliver content and features to drive sales on your Instagram.

Promote Your Products with Creative, Professional Photos

Share your products, events, and giveaways on your Instagram profile.

You want to ensure that you promote your products with creative, professional photos. Since most online shoppers can't physically touch the product, they need to see your products in a good light (no pun intended).

Your customers need to see what they’re buying. The product image needs to be professional or placed in a lifestyle setting so that they can imagine a product in their day to day life. One of the reasons most products on Instagram sell so well is the high quality in product photography and display.

No matter how good your product is, without the right pictures, shoppers will still hesitate to click ‘Purchase’.

Everlane's Instagram shows off their products and pieces with fun lifestyle and product shots.

If you're on a budget or need help taking better product images, Hootsuite's got you covered with a step-by-step guide on How to Take Good Instagram Photos on Your Phone.

Sharing content in your Instagram story is an easy and effective way to expand your reach. With Instagram's 'swipe up" feature to drive customers to your website, you can capture a few sales in between.

Write a Killer Caption That Sells

A common mistake that most brands make on Instagram is trying to "hard" sell products to Instagram followers. Instagram was made for connecting first. Business became a part of it later. Try soft selling to appeal to Instagram’s Social Culture.

Think of your captions like mini-movie trailers or sales pitches; you don't start off the bat by saying ‘buy now’, not unless you have a monster of a following of loyal buyers like Nike or Old Navy.

The length of your caption can vary, despite popular belief that it should always be short, that may not be the case. Take Herbivore, for example, when they posted about their discount for their 8th birthday. It's a bit lengthy, but it's engaging:

Instagram Example: Herbivore

You can also use hashtags in your captions. Hashtags help to make your post discoverable for people searching for your brand or the products that you offer.

You can incorporate hashtags to make your captions more actionable. Take Chinese Laundry, they use the hashtag #ChineseLaundry for brand awareness and #TapToShop to let users know they can tap the image for Instagram shoppable posts.

Instagram Example: Chinese Laundry

Use Instagram Ambassadors to Share Your Brand

Using Instagram influencers has been proven to drive to drive sales. Around 49% of consumers depend on influencer recommendations, and 40% purchased something after seeing it on Instagram.

Now major brands like H&M have been known to use influencers for every fashion collection.

According to Mediakix, influencer marketing is expected to grow to a $5 – $10 billion market by 2020. More and more influencers are popping up each day, as more brands begin to take up dedicated influencers for their own.

You don't need an influencer who has millions of followers. You can use micro influencers who have between 5000-200,000 followers. More and more marketers are looking to micro-influencers to deliver affordable, professional and amazing content.

Pro Tip:Here are 7 Reasons to Use Micro-Influencers to Boost E-Commerce Sales.

5 Best Tools To Get More Sales On Instagram
  1. LinkTree: Linktree allows you to turn your tiny Instagram website link into a sales funnel for your business. Take a look at what happens when you click on Wishpond’s Instagram Linktree URL:

  2. Like2Buy:
    Owned by Curalate, Like2Buy was the first company to offer brands the chance to turn their Instagram posts into shoppable images. Brands like Target and Sephora trust Like2Buy to help drive sales for their Instagram marketing.

  3. Instagram Shoppable Post:
    Once your business has a product catalog via Facebook connected to your Instagram account, tagging products is as simple as tagging a person in a post. Instagram shoppable posts are marked with a “Tap to View Products” pop-up or small white circle with the shopping bag icon.

    1. Instagram Stories Shopping Stickers:
      Similar to the regular Instagram shoppable posts, you’re able to tag physical products from their inventory or e-commerce platform. When you click on an item in Instagram, you’re able to view the item name, price, and description.

    You can use Instagram Stories stickers on both images and videos, and there are four different types of stickers. It is restricted to certain countries, just like a shoppable post.

    5. Beat Instagram’s Algorithm & Measure Your Success

    So your content game is strong, and your account has taken over the gram. To keep that success coming, you’ll need to watch out for Instagram’s ever-changing algorithm and measure your success so you’re on the right track.

    How to Beat Instagram Algorithm

    Every year, business owners over the world grumble about Instagram’s algorithm as they try to grow their following, but there are some good intentions behind it all.

    At the end of the day, Instagram’s algorithm, like YouTube, rewards content with high engagement. The not-so-secret sauce to beat the algorithm is to stay consistent with your content strategy and online activity. Wolf Software shows it best:

    Just like a fish swimming upstream, the moment you stop moving, stop being active, you risk losing your pace.

    Don’t fall into the trap of post-it-once-and-forget-it. Keep up with these Important Instagram Algorithm changes, and you’ll be able to use the algorithm to work for you.

    How to Measure Your Instagram Success

    You’ll need to go beyond how many followers you gain for the month. New followers aren’t always paying customers; they’re new leads you can turn into potential customers. That’s to say that having 10,000 followers isn’t the same as 10,000 orders. Maybe a small fraction of those customers purchase from you, and an even lower percentage become repeat customers. Which is why it’s important to measure your success, and take a close look at the impact your Instagram has on your revenue.

    Look at your engagement, how many queries for prices and orders you get along with how many people complete purchases on your website after coming from Instagram. From there, you’ll begin to measure how successful your Instagram is when it..

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Engagement, traffic, and now sales are low, which means you might be ending the month far worse than you started it.

It’s time to come up with something quick and effective to recover your numbers: why not run a giveaway or contest?

When giveaways are done right, they can bring massive results and even help your brand to go viral. One way to ensure your own giveaway does just that is to make it a foolproof lead machine.

To be the best, you have to learn from the best. So we found the most brilliant giveaways and contest examples you can use today.

It's time to run a giveaway that gives back to you!

1. Scott Bailey “Holy Grail of Dads" Giveaway

Scott Bailey is a certified foodie with a massive following. He provides product reviews, grilling tips and pointers in all things barbeque. For Father's Day, Scott decided to host a "Holy Grail of Dads" contest with a prize of steak and burgers valued over $1,400 to one lucky dad. Now that's a lot of meat!

To enter, you had to nominate your dad, describing why he's worthy of the meaty prize.

Main Takeaway: Know Your Contest Audience

The image of the meat used for this contest was a good option; it's almost like a hit of the quality of the prize being given away. It also appeals to anyone who loves a good steak.

This contest is a great example of incorporating your product or brand's lifestyle in your giveaway to attract the right audience to your business.

Since Scott already had a following for his barbeque recipes and product reviews, it was no surprise to his audience when he offered a prize of quality meats to his barbeque enthusiasts to cook it the way they liked, and attracting other meat lovers even if they weren't fans of barbequing at all.

2. Lego Space Theme Contest

Lego makes fans feel a part of the ongoing story the brand tells with each theme. A part of their strategy relies heavily on user-generated content campaigns, which are second-to-none. Fans are even serious about promoting Lego ideas in the past, all at absolutely zero cost to Lego itself.

This contest is out of this world! ? Build the coolest space themed model and it could have the opportunity to be a "gift with purchase" set in 2019! ?‍?? For more info: https://t.co/8rfYwDjPqe pic.twitter.com/qLlR0Jq8yJ

— LEGO (@LEGO_Group) January 15, 2018
Main Takeaway: Create a Community With Your Giveaway

64% of marketers said that increasing audience engagement was crucial for their social media marketing strategy.

People are also ten times more likely to buy from you when they realize that your brand is active online, even if they've just discovered you.

Your community members become your online advocates and top shoppers for your brand. That's why big brands invest so much into building an online community. To start building your community, you can use Sumo's guide on How To Build An Online Community From Scratch.

3.Running Warehouse: Freebie Friday Giveaway

Running Warehouse was founded in 2005 by a small group of experienced runners who wanted to offer the best products and shopping experience to their fellow running enthusiasts.

They occasionally run giveaways called "Freebie Fridays" where they give away new or popular running shoes on their social media pages.

This month Running Warehouse decided to give away the New Balance Fuelcell Rebel running shoes.

Main Takeaway: Describe the Value of the Prize

You don't need to offer products worth a million dollars to pique someone's interest.

When you list the benefits or features of your prize, you're showing off how amazing your products are and why they're worth winning.

In this giveaway, Running Warehouse wrote about how the shoes’ design was inspired by the 5280 which Jenny Simpson used to win the 2018 5th Ave Mile, the professional midsole design, bouncy cushioning features and how amazing this lightweight running shoe is for longer races and faster-paced training.⠀

With a product description like that, it gives viewers the idea that these aren't just any running shoes up for grabs; it's a running shoe fit for a professional runner.

4. [Duck Dog Goose Caption Contest](

https://www.instagram.com/duckdoggoose/)

Goose is an adorable insta-famous dog who shares his day-to-day adventures on Instagram. With over 33,000 fans, Goose and his owner decided to host a caption contest, and the winner would get a duvet from popular dog bed brand, Molly Mut.

Main Takeaway: Ask Readers To Vote

You can ask contestants to caption a video or an image. Just be sure to let them know if there's a word limit or guidelines that they need to follow to make sure that their caption qualifies.

When it comes to voting, I find that allowing other people to vote for their favorite caption takes the pressure off of choosing the winner on your own.

Wishpond’s caption contest tool makes it easy to build and run a photo caption contest on Instagram, Facebook, your website, and more. If you’re ready to start a caption contest today, just click here.

5.Lay's "Do Us a Flavor" Contest

In 2017, Lay’s hosted a contest asking its fans to name a new flavor for their Lay's Chips brand for a chance to win one million dollars! More than 8,000 comments and 5,000 shares later, they picked Ellen Sarem, who submitted the idea ‘Lay's Crispy Taco’ potato chip

Main Takeaway: Use Your Giveaway To Get Product Feedback

If you're looking for a new product or flavor for your brand, instead of racking your brain to reinvent the wheel, look to your fans. In fact, customer feedback is listed as one of the top 5 Social Media Opportunities that You Can't Afford to Miss.

6. Tampa Bay Buccaneers Giveaway

Bucs win, you win! Get free shipping on all orders.

SHOP: https://t.co/1rVR0Ney70 pic.twitter.com/VZArIgFye3

— Tampa Bay Buccaneers (@Buccaneers) January 1, 2018

For all the die-hard sports fans, Tampa Bay Buccaneers hosted a giveaway to get free shipping for sportswear for a limited time only.

Main Takeaway: Offer Free Shipping

Since free shipping is so enticing to shoppers, why not host a giveaway where the winner gets free shipping on a certain amount of orders or for some time (i,e; Free shipping for three months)?

CPCstrategy did a study and found that 73% of customers see free shipping as a critical component in their purchase decision.

They found that when a site had free shipping, it encouraged 93% of shoppers to buy even more compared to sites that didn't provide shipping offers.

7. Bloom Baby High Chair Contest

Bloom is an ecommerce store founded by four dads who design meaningful innovation and contemporary baby products. Bloom decided to host a giveaway for their best selling high chair "The Fresco".

This contest landing page was designed with a Wishpond Social Media Contest Template.

Need help with your social media contest ?

Book a free call to learn how our team of contest experts can help you create high converting contest ads today.

Main Takeaway: Add a Sense of Urgency To Your Giveaway

Instead of the standard “We’re doing a Giveaway, join today!” post, say “Only 3 hours left to win this giveaway, get in before it’s too late”. Adding a bit of urgency in your giveaway caption can give viewers the FOMO (fear of missing out) so they're more susceptible to click to enter.

Think of your giveaway as a mini landing page and each contestant as a lead (because they are). You can use Brian Tracy’s tips for Developing A Sense Of Urgency

8. Ringly BFF Giveaway

At Ringly, jewellery meets technology, helping users track fitness activities, mobile alerts from their phone and aiding in guided meditation.

To sweeten the deal of their giveaway, Ringly decided that they should give away two of their Ringly products to the winner and their BFF.

One way to make your giveaway more fun and engaging is to offer a "shared" prize. A shared prize is giving the winner a prize for themselves and another person or friend.

Not only does it make giveaways more fun, but it doubles the chance of entries because it ups the chances that people will share it with their friends.

Main Takeaway: State How You'll Select The Winner

When you stated how or even when you'll pick your winner, it allows participants to know how they might be selected if they win. Remember, your contest isn't over until the winner gets the prize.

With Ringly’s social media contest, they selected more than one winner. This type of winner selection can be a great snowball effect for your engagement and builds excitement on your brand online because followers will have more chances to win.

If you're not sure how to pick the winner for your social media contest, you can try one of these Six Brilliant Ways to Pick An Instagram Contest Winner.

9. Domino's Piece of the Prize Giveaway


Domino’s decided to host a contest rewarding 50 members with a $10,000 check, and 10 of those winners would receive a “super fan experience” trip to Domino’s world headquarters in Ann Arbor, Michigan.

All contestants entered by posting a picture proving they were superfans of Domino’s using the hashtag #PieceofthePieContest.

Main Takeaway: Get User Generated Content from Your Giveaway

This type of giveaway helps you to build trust and credibility with your potential customers because you're showing real customers who enjoy your product.

After the giveaway, you can use the images submitted as UGC (User Generated Content) to show off on your Shopify site and your social media platforms.

10. Backcountry #GoatWorthy Contest

Backcountry is an online clothing brand that sells outdoor gear, so to help with brand awareness they created a contest to bring in more sales and UGC (User Generated Content). Contestants simply had to share pictures of their own best-ever experiences with the simple tag #goatworthy.

11. JD Island Life Giveaway

JD is a UK clothing brand that proudly states itself as "the undisputed home of sports fashion”. To celebrate the launch of their new ad campaign, "Island Life", they decided to host a giveaway asking people to comment on their favorite in the tweet below:

?ISLAND LIFE? Did you catch our TV ad yet?

Comment below with which the piece you're feeling the most and we'll give away items to 5 lucky winners before 5pm tomorrow ?

See T's & C's here ?https://t.co/PcXcBBuReC pic.twitter.com/rbD7G1ucNg

— JD (@JDOfficial) June 5, 2019
Main Takeaway: Push Your Ad Campaign with a Giveaway!

Need help getting more views and engagement with your online ads...without the big budget?

Use it for your next giveaway. You'll be pushing organic viewership and allowing potential customers to see what products you have to offer.

12.Kassa | Arts & Crafts Supplies: 4 Pack Giveaway

Kassa held a giveaway with products of their bestselling markers along with their new Rose Gold Marker. To enter, users had to tag a friend.

Main Takeaway: Promote Your Product Bundles

You already know that social media contests can provide you with customer reviews and add product bundles to the mix. It can also be one of the best ways to see organic positive product feedback, like which products are a fan favorite amongst your followers.

Giveaway product bundles feel more of a real treat when compared to just winning a single product. Consider grouping up your bestsellers for your next giveaway and start seeing the engagement for your giveaway grow faster than ever before!

13.Dr. Pamela Fathers Day Contest

For Father's Day, Dr. Pamela decided to give away an igloo to anyone who commented below their most embarrassing dad story. (Needless to say, we all have a few embarrassing dad stories to share.)

Main Takeaway: Host Seasonal or Holiday Giveaways

Holiday contests are one of the best ways to boost brand awareness, social media engagement and sales, not to mention how much people love the fun of winning.

Planning ahead is the key to creating a successful holiday giveaway. Feel free to use all your social media platforms or just one, the choice is yours. The use of various social networks will help you become more in sync with the holiday. You can use Wishpond to create a landing page for visitors to enter and manage your contest with ease.

You can also take a look at these 8 Holiday Contest Guides with Examples, Ideas and Best Practices to help you get started.

14.Banging Bites: Win Two Course Meal With a Drink

Banging Bites involves two foodies capturing all that London has to offer in local and international cuisine. After reaching 1,000 followers, they decided to give their food-loving fans the chance to win a two-course meal and drinks for two.

Main Takeaway: Use Emojis In Your Captions

Give people the chance to win tickets for a night out or a major event to enjoy their holiday to the fullest. (Just ensure that the tickets you give away are for events your audience will genuinely enjoy.)

You'll also notice a few emojis in the contest caption. As simple as it sounds, social media posts with emojis can increase your number of likes by 57 percent and comments and shares by 33 percent. A smiley face emoji goes a long way.

15.PI Yoga Apparel: Ultimate Giveaway

Pi Yoga Apparel hosted a giveaway in celebration for their new summer collection. All you had to do was click the link in the bio or swipe up in their IG stories to enter to win prizes valued at $3,500 plus Wanderlust Festival Tickets.

Main Takeaway: Add Your Giveaway To Your Instastory

Instagram Stories are used by 500 million users every day, and one-third of the most viewed Instagram Stories are from businesses. They are a great way to promote your giveaways often.

When you run your giveaway on Instagram or Facebook (since Facebook stories also exist), you can add your giveaway’s URL to your story and use this to drive traffic to your giveaway.

Still not sure how to use Instagram to promote your giveaway or grow your brand?

Don’t worry, I’ve got 15 Powerful Instagram Marketing Secrets for you to use to start tapping into amazing Instagram growth and sales.

16.No.7 USA: Influencer Product Giveaway

No.7 is a US-based beauty brand that offers serums and cosmetic products. They pride in their spot-on beauty treatments.

For their day-to-day content and giveaways, they mainly use Influencers with a large following who regularly purchase and use their products so that their followers get honest reviews.

Main Takeaway: Use Influencers to Promote Your Giveaway

Just like with a product launch or marketing campaign, influencers can also be used to help spread the word about your giveaway.

With the combined efforts of your influencers’ massive following and your own, you now have a better chance at reaching more people on social media and in the digital space.

You can use this Essential Guide to Getting Started with Influencer Marketing today.

17.TEENIE + FREY Jewellery Giveaway

Jewellery Company Teenie & Fray sell jewellery with the promise that one tree is planted for every order placed. They hosted a giveaway with Influencer Jamiswan,. The giveaway provided a detailed guide on how to enter and announced that the winner would be selected at random and tagged in the giveaway post as well as in an IG story!

Main Takeaway: Write Clear Instructions for Your Giveaways

Don’t let visitors guess what they should do. Tell them.

If you want them to share your page to enter, say so, then show them where and how. Give them clear, step-by-step instructions.

It also makes your job more comfortable because you’ll have fewer people reaching out to you asking how to enter, because you placed all the information there.

18.RAK Porcelain Europe

RAK is a Porcelain company that provides chefs and cooks professional porcelain plates and cookware. Their contest above asked viewers to comment below how they would decorate their new embossed deep plate.

Main Takeaway: Use Videos In Your Giveaways

It’s always best to use videos for your contest because it’s proven to drive more entries: social media posts with video have [48% more views and engagement.](https://offers.hubspot.com/video-social-media-marketing Try to use a video for your next giveaway to drive more interaction with your viewers.

If you’re thinking of adding a video to your next social media contest, take a look at these 6 Awesome Video Contest Examples.

19.Beach Waver and Just Nay Product Launch Giveaway

Beach Waver sells popular, award-winning rotating curling irons that are, dare I say, making waves on social media. Beach Waver products are loved by fans worldwide and even used by Victoria’s Secret models.

They're known to use popular lifestyle and makeup influencers as brand ambassadors for their hair products. For this contest, they used influencer Justy Najarmula to launch their new hair care line with Good Vibes Moisturizing Shampoo and Conditioner.

Main Takeaway: Use Giveaways To Promote Your Product Launch

If you have a new product, you can use a giveaway to get the ball rolling and have fans running to your social media and website pages.

Your product doesn't have to be new to get people excited. Make your contest prize your brand’s best seller, and you'll be able to spark interest in viewers who have never tried your product, and now have the chance to try it for free.

20.
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Engagement, traffic, and now sales are low, which means you might be ending the month far worse than you started it.

It’s time to come up with something quick and effective to recover your numbers: why not run a giveaway or contest?

When giveaways are done right, they can bring massive results and even help your brand to go viral. One way to ensure your own giveaway does just that is to make it a foolproof lead machine.

To be the best, you have to learn from the best. So we found the most brilliant giveaways and contest examples you can use today.

It's time to run a giveaway that gives back to you!

1. Scott Bailey “Holy Grail of Dads" Giveaway

Scott Bailey is a certified foodie with a massive following. He provides product reviews, grilling tips and pointers in all things barbeque. For Father's Day, Scott decided to host a "Holy Grail of Dads" contest with a prize of steak and burgers valued over $1,400 to one lucky dad. Now that's a lot of meat!

To enter, you had to nominate your dad, describing why he's worthy of the meaty prize.

Main Takeaway: Know Your Contest Audience

The image of the meat used for this contest was a good option; it's almost like a hit of the quality of the prize being given away. It also appeals to anyone who loves a good steak.

This contest is a great example of incorporating your product or brand's lifestyle in your giveaway to attract the right audience to your business.

Since Scott already had a following for his barbeque recipes and product reviews, it was no surprise to his audience when he offered a prize of quality meats to his barbeque enthusiasts to cook it the way they liked, and attracting other meat lovers even if they weren't fans of barbequing at all.

2. Lego Space Theme Contest

Lego makes fans feel a part of the ongoing story the brand tells with each theme. A part of their strategy relies heavily on user-generated content campaigns, which are second-to-none. Fans are even serious about promoting Lego ideas in the past, all at absolutely zero cost to Lego itself.

This contest is out of this world! ? Build the coolest space themed model and it could have the opportunity to be a "gift with purchase" set in 2019! ?‍?? For more info: https://t.co/8rfYwDjPqe pic.twitter.com/qLlR0Jq8yJ

— LEGO (@LEGO_Group) January 15, 2018
Main Takeaway: Create a Community With Your Giveaway

64% of marketers said that increasing audience engagement was crucial for their social media marketing strategy.

People are also ten times more likely to buy from you when they realize that your brand is active online, even if they've just discovered you.

Your community members become your online advocates and top shoppers for your brand. That's why big brands invest so much into building an online community. To start building your community, you can use Sumo's guide on How To Build An Online Community From Scratch.

3.Running Warehouse: Freebie Friday Giveaway

Running Warehouse was founded in 2005 by a small group of experienced runners who wanted to offer the best products and shopping experience to their fellow running enthusiasts.

They occasionally run giveaways called "Freebie Fridays" where they give away new or popular running shoes on their social media pages.

This month Running Warehouse decided to give away the New Balance Fuelcell Rebel running shoes.

Main Takeaway: Describe the Value of the Prize

You don't need to offer products worth a million dollars to pique someone's interest.

When you list the benefits or features of your prize, you're showing off how amazing your products are and why they're worth winning.

In this giveaway, Running Warehouse wrote about how the shoes’ design was inspired by the 5280 which Jenny Simpson used to win the 2018 5th Ave Mile, the professional midsole design, bouncy cushioning features and how amazing this lightweight running shoe is for longer races and faster-paced training.⠀

With a product description like that, it gives viewers the idea that these aren't just any running shoes up for grabs; it's a running shoe fit for a professional runner.

4. [Duck Dog Goose Caption Contest](

https://www.instagram.com/duckdoggoose/)

Goose is an adorable insta-famous dog who shares his day-to-day adventures on Instagram. With over 33,000 fans, Goose and his owner decided to host a caption contest, and the winner would get a duvet from popular dog bed brand, Molly Mut.

Main Takeaway: Ask Readers To Vote

You can ask contestants to caption a video or an image. Just be sure to let them know if there's a word limit or guidelines that they need to follow to make sure that their caption qualifies.

When it comes to voting, I find that allowing other people to vote for their favorite caption takes the pressure off of choosing the winner on your own.

Wishpond’s caption contest tool makes it easy to build and run a photo caption contest on Instagram, Facebook, your website, and more. If you’re ready to start a caption contest today, just click here.

5.Lay's "Do Us a Flavor" Contest

In 2017, Lay’s hosted a contest asking its fans to name a new flavor for their Lay's Chips brand for a chance to win one million dollars! More than 8,000 comments and 5,000 shares later, they picked Ellen Sarem, who submitted the idea ‘Lay's Crispy Taco’ potato chip

Main Takeaway: Use Your Giveaway To Get Product Feedback

If you're looking for a new product or flavor for your brand, instead of racking your brain to reinvent the wheel, look to your fans. In fact, customer feedback is listed as one of the top 5 Social Media Opportunities that You Can't Afford to Miss.

6. Tampa Bay Buccaneers Giveaway

Bucs win, you win! Get free shipping on all orders.

SHOP: https://t.co/1rVR0Ney70 pic.twitter.com/VZArIgFye3

— Tampa Bay Buccaneers (@Buccaneers) January 1, 2018

For all the die-hard sports fans, Tampa Bay Buccaneers hosted a giveaway to get free shipping for sportswear for a limited time only.

Main Takeaway: Offer Free Shipping

Since free shipping is so enticing to shoppers, why not host a giveaway where the winner gets free shipping on a certain amount of orders or for some time (i,e; Free shipping for three months)?

CPCstrategy did a study and found that 73% of customers see free shipping as a critical component in their purchase decision.

They found that when a site had free shipping, it encouraged 93% of shoppers to buy even more compared to sites that didn't provide shipping offers.

7. Bloom Baby High Chair Contest

Bloom is an ecommerce store founded by four dads who design meaningful innovation and contemporary baby products. Bloom decided to host a giveaway for their best selling high chair "The Fresco".

This contest landing page was designed with a Wishpond Social Media Contest Template.

Need help with your social media contest ?

Book a free call to learn how our team of contest experts can help you create high converting contest ads today.

Main Takeaway: Add a Sense of Urgency To Your Giveaway

Instead of the standard “We’re doing a Giveaway, join today!” post, say “Only 3 hours left to win this giveaway, get in before it’s too late”. Adding a bit of urgency in your giveaway caption can give viewers the FOMO (fear of missing out) so they're more susceptible to click to enter.

Think of your giveaway as a mini landing page and each contestant as a lead (because they are). You can use Brian Tracy’s tips for Developing A Sense Of Urgency

8. Ringly BFF Giveaway

At Ringly, jewellery meets technology, helping users track fitness activities, mobile alerts from their phone and aiding in guided meditation.

To sweeten the deal of their giveaway, Ringly decided that they should give away two of their Ringly products to the winner and their BFF.

One way to make your giveaway more fun and engaging is to offer a "shared" prize. A shared prize is giving the winner a prize for themselves and another person or friend.

Not only does it make giveaways more fun, but it doubles the chance of entries because it ups the chances that people will share it with their friends.

Main Takeaway: State How You'll Select The Winner

When you stated how or even when you'll pick your winner, it allows participants to know how they might be selected if they win. Remember, your contest isn't over until the winner gets the prize.

With Ringly’s social media contest, they selected more than one winner. This type of winner selection can be a great snowball effect for your engagement and builds excitement on your brand online because followers will have more chances to win.

If you're not sure how to pick the winner for your social media contest, you can try one of these Six Brilliant Ways to Pick An Instagram Contest Winner.

9. Domino's Piece of the Prize Giveaway


Domino’s decided to host a contest rewarding 50 members with a $10,000 check, and 10 of those winners would receive a “super fan experience” trip to Domino’s world headquarters in Ann Arbor, Michigan.

All contestants entered by posting a picture proving they were superfans of Domino’s using the hashtag #PieceofthePieContest.

Main Takeaway: Get User Generated Content from Your Giveaway

This type of giveaway helps you to build trust and credibility with your potential customers because you're showing real customers who enjoy your product.

After the giveaway, you can use the images submitted as UGC (User Generated Content) to show off on your Shopify site and your social media platforms.

10. Backcountry #GoatWorthy Contest

Backcountry is an online clothing brand that sells outdoor gear, so to help with brand awareness they created a contest to bring in more sales and UGC (User Generated Content). Contestants simply had to share pictures of their own best-ever experiences with the simple tag #goatworthy.

11. JD Island Life Giveaway

JD is a UK clothing brand that proudly states itself as "the undisputed home of sports fashion”. To celebrate the launch of their new ad campaign, "Island Life", they decided to host a giveaway asking people to comment on their favorite in the tweet below:

?ISLAND LIFE? Did you catch our TV ad yet?

Comment below with which the piece you're feeling the most and we'll give away items to 5 lucky winners before 5pm tomorrow ?

See T's & C's here ?https://t.co/PcXcBBuReC pic.twitter.com/rbD7G1ucNg

— JD (@JDOfficial) June 5, 2019
Main Takeaway: Push Your Ad Campaign with a Giveaway!

Need help getting more views and engagement with your online ads...without the big budget?

Use it for your next giveaway. You'll be pushing organic viewership and allowing potential customers to see what products you have to offer.

12.Kassa | Arts & Crafts Supplies: 4 Pack Giveaway

Kassa held a giveaway with products of their bestselling markers along with their new Rose Gold Marker. To enter, users had to tag a friend.

Main Takeaway: Promote Your Product Bundles

You already know that social media contests can provide you with customer reviews and add product bundles to the mix. It can also be one of the best ways to see organic positive product feedback, like which products are a fan favorite amongst your followers.

Giveaway product bundles feel more of a real treat when compared to just winning a single product. Consider grouping up your bestsellers for your next giveaway and start seeing the engagement for your giveaway grow faster than ever before!

13.Dr. Pamela Fathers Day Contest

For Father's Day, Dr. Pamela decided to give away an igloo to anyone who commented below their most embarrassing dad story. (Needless to say, we all have a few embarrassing dad stories to share.)

Main Takeaway: Host Seasonal or Holiday Giveaways

Holiday contests are one of the best ways to boost brand awareness, social media engagement and sales, not to mention how much people love the fun of winning.

Planning ahead is the key to creating a successful holiday giveaway. Feel free to use all your social media platforms or just one, the choice is yours. The use of various social networks will help you become more in sync with the holiday. You can use Wishpond to create a landing page for visitors to enter and manage your contest with ease.

You can also take a look at these 8 Holiday Contest Guides with Examples, Ideas and Best Practices to help you get started.

14.Banging Bites: Win Two Course Meal With a Drink

Banging Bites involves two foodies capturing all that London has to offer in local and international cuisine. After reaching 1,000 followers, they decided to give their food-loving fans the chance to win a two-course meal and drinks for two.

Main Takeaway: Use Emojis In Your Captions

Give people the chance to win tickets for a night out or a major event to enjoy their holiday to the fullest. (Just ensure that the tickets you give away are for events your audience will genuinely enjoy.)

You'll also notice a few emojis in the contest caption. As simple as it sounds, social media posts with emojis can increase your number of likes by 57 percent and comments and shares by 33 percent. A smiley face emoji goes a long way.

15.PI Yoga Apparel: Ultimate Giveaway

Pi Yoga Apparel hosted a giveaway in celebration for their new summer collection. All you had to do was click the link in the bio or swipe up in their IG stories to enter to win prizes valued at $3,500 plus Wanderlust Festival Tickets.

Main Takeaway: Add Your Giveaway To Your Instastory

Instagram Stories are used by 500 million users every day, and one-third of the most viewed Instagram Stories are from businesses. They are a great way to promote your giveaways often.

When you run your giveaway on Instagram or Facebook (since Facebook stories also exist), you can add your giveaway’s URL to your story and use this to drive traffic to your giveaway.

Still not sure how to use Instagram to promote your giveaway or grow your brand?

Don’t worry, I’ve got 15 Powerful Instagram Marketing Secrets for you to use to start tapping into amazing Instagram growth and sales.

16.No.7 USA: Influencer Product Giveaway

No.7 is a US-based beauty brand that offers serums and cosmetic products. They pride in their spot-on beauty treatments.

For their day-to-day content and giveaways, they mainly use Influencers with a large following who regularly purchase and use their products so that their followers get honest reviews.

Main Takeaway: Use Influencers to Promote Your Giveaway

Just like with a product launch or marketing campaign, influencers can also be used to help spread the word about your giveaway.

With the combined efforts of your influencers’ massive following and your own, you now have a better chance at reaching more people on social media and in the digital space.

You can use this Essential Guide to Getting Started with Influencer Marketing today.

17.TEENIE + FREY Jewellery Giveaway

Jewellery Company Teenie & Fray sell jewellery with the promise that one tree is planted for every order placed. They hosted a giveaway with Influencer Jamiswan,. The giveaway provided a detailed guide on how to enter and announced that the winner would be selected at random and tagged in the giveaway post as well as in an IG story!

Main Takeaway: Write Clear Instructions for Your Giveaways

Don’t let visitors guess what they should do. Tell them.

If you want them to share your page to enter, say so, then show them where and how. Give them clear, step-by-step instructions.

It also makes your job more comfortable because you’ll have fewer people reaching out to you asking how to enter, because you placed all the information there.

18.RAK Porcelain Europe

RAK is a Porcelain company that provides chefs and cooks professional porcelain plates and cookware. Their contest above asked viewers to comment below how they would decorate their new embossed deep plate.

Main Takeaway: Use Videos In Your Giveaways

It’s always best to use videos for your contest because it’s proven to drive more entries: social media posts with video have [48% more views and engagement.](https://offers.hubspot.com/video-social-media-marketing Try to use a video for your next giveaway to drive more interaction with your viewers.

If you’re thinking of adding a video to your next social media contest, take a look at these 6 Awesome Video Contest Examples.

19.Beach Waver and Just Nay Product Launch Giveaway

Beach Waver sells popular, award-winning rotating curling irons that are, dare I say, making waves on social media. Beach Waver products are loved by fans worldwide and even used by Victoria’s Secret models.

They're known to use popular lifestyle and makeup influencers as brand ambassadors for their hair products. For this contest, they used influencer Justy Najarmula to launch their new hair care line with Good Vibes Moisturizing Shampoo and Conditioner.

Main Takeaway: Use Giveaways To Promote Your Product Launch

If you have a new product, you can use a giveaway to get the ball rolling and have fans running to your social media and website pages.

Your product doesn't have to be new to get people excited. Make your contest prize your brand’s best seller, and you'll be able to spark interest in viewers who have never tried your product, and now have the chance to try it for..

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Let’s just face it -

Creating an engaging ecommerce site is challenging. There are a lot of moving parts involved, and without a good strategy, all your efforts will amount to nothing.

Luckily, there are several tactics you can use to create a more engaging ecommerce site. In fact, you might actually already be utilizing some of them. But out of all the great strategies you could focus on, there are 5 surefire strategies to get you to the finish line faster and more effectively. And then from there, you can build on to other areas of focus.

In this blog post, I’m going to run through the 5 foolproof strategies you need to help you start your ecommerce marketing on the right foot.

Target Your Existing Customers

Any good ecommerce marketer knows that increasing engagement on your site often starts with the customers you already have in your fan base. So while you probably want to jump straight to marketing your ecommerce business to new subscribers, your marketing strategy is only going to work if you focus on reconverting the customers you’ve already converted.

But why is targeting repeat customers so important?

Well, for one, existing customers are cheaper to reconvert. I mean think about it. They are more loyal to you and chances are if they’ve already bought your stuff once, it will be easier to get them to buy again.

What’s more, repeat customers typically spend more than first-time visitors. In fact, according to Bain, return customers spend 67% more
than new customers.

However, customers have become a lot pickier, so simply having a solid marketing strategy won’t do. You need to do more. They want to feel valued and appreciated. That’s why it’s important to focus on ways to improve the experience for the customers you already have.

Now, this is easier said than done, especially considering that no two customers are the same. But that’s nothing that a little research can’t remedy. And as always, the devil is in the details when building a foundation for your marketing strategy for your ecommerce site. So you should ensure you know your customers. Data analytics lets you know everything from their hobbies and demographic information to what they need and their interests and values so that you can customize your products to suit their needs.

But don't just stop at finding out what your customers want. Follow up with them and listen to their feedback too. It's the best way to find out how to improve the customer experience.

Use Trust Marks and Badges

While it may not seem like it, trust badges are an important thing to consider when marketing your ecommerce business. You may say,” I have a ton of customers regardless of the fact that I don’t utilize trust badges”. Yes, but let’s not forget that engagement has a lot to do with perception. Think about it: with all the fraud cases there have been, would you engage with a business that doesn’t seem credible?

Probably not. And neither will your customers.

The truth is, the more credible your site looks, the more people will be encouraged to engage with you further. So when you’re creating a site with the purpose of converting customers and creating more engagement, you need to think about trust badges.

Ideally, you could incorporate a money back guarantee to reassure your customers about purchasing a product. You could also have trust seals to reassure the customer that their information is safe and secure whenever they are sharing it on your site.

Add Video to Your Product Pages

In ecommerce, videos are everything. Sure, images do so much for ecommerce but video can do even more. Don’t believe me?

YouTube currently has 1.5 million active users who visit the site every month. And Facebook Video is growing even more rapidly. So while images and great content are no doubt a winner, video is dominating online marketing as we know it.

So why is adding videos to your product pages so important?

If you look at statistics, people spend 2.6 times more on websites with video than those without. So it makes perfect sense to incorporate videos to your product pages to get more engagement.

Also, videos instill trust in customers. The truth is customers are more inclined to buy what they can see. And adding a video is by far the best way to bring your products to life. But it doesn’t end there. Videos also help customers see the product in real time too.

Offer Sales and Discounts When it Makes Sense

It’s no secret that sales and discounts have always been a staple in promotions. However, in the ecommerce realm, sales and discounts are more than just a purchase incentive. They act as a way to bait and engage your subscribers.

Here are some powerful reasons to offer discounts and sales:

First, everyone loves discounts. So whether you simply want to delight your customers or surprise them all together, discounts and sales are the perfect way to win your customers’ hearts.

Plus, not only will this spike traffic on your site, but it will also considerably increase engagement.

Also, discounts are a sort of customer appreciation. Your customers have been there for you since the inception of your business. They’ve been buying stuff and following all your products. The most tangible reward for loyalty is discounted prices.

Boost Engagement Using Consumer Psychology

Why does it always seem like no matter what you do, you’re still not attracting as many customers as you’d want?

The answer, you’re not tapping into the human psychology aspect of marketing. Even if you time your social posts right, use the right keywords and pump out content, at the end of the day, you have to appeal to people’s emotions and needs. So perhaps it's time to tweak your strategy.

The idea is simple: scents, surfaces, and colors have a lot to do with decision making and our propensity to purchase products. So it’s important to think about the psychology of your customers when developing a marketing strategy: what makes them tick, and what’s ultimately going to drive them to make a purchase?

One of the most powerful motivators for ecommerce is the concept of scarcity.

There's something about scarcity that triggers a strong reaction. It could be the fear of missing out, or the fear that we might regret not making the decision in time. If you look at Black Friday, you'll realize that Amazon and other ecommerce stores sell more items during Black Friday than at any other time.

While some of the purchase decisions have to do with the fact that the products are sold at a much cheaper price, a lot of it has to do with scarcity. Once Black Friday is over, then what? Probably no more amazing items on sale. Making an item scarce gives people an incentive to act fast so as not to miss out.

For boosting engagement, you may also consider sending your customers cart abandonment messages. For whatever reason, customers may or may not check out items from the cart. But that doesn’t mean that you should abandon them.

You should send them cart abandonment messages to reconnect with them and make them see the value of what you have to offer. It might not get them to finish the purchase process, but it will make them feel valued. That feeling might be enough to entice them to come back.

Conclusion

Ecommerce has become bigger than ever right now. And more people are finding themselves shopping online than at a physical store. So it’s safe to say that it’s the place to be if you want your business to take off.

However, simply having an ecommerce store alone won’t cut it. The ecommerce space is extremely volatile and the competition even more so. So you need a great ecommerce marketing strategy if you’re going to be successful.

Consider targeting repeat customers and offering discounts and you will see a considerable increase in engagement. Also, try using the human psychology aspect of marketing and using videos to increase traffic and engagement.

About the Author

Kate Lynch is a digital marketing and business blogger who spends her entire day writing quality blogs. She is a passionate reader and loves to share quality content prevalent on the web with her friends and followers and keeping a keen eye on the latest trends and news in those industries. Currently, she is associated with OmniSend, an e-commerce marketing automation platform built for growing e-commerce businesses. Follow her on twitter @IamKateLynch for more updates.

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Ask any marketer: nothing beats summer sales.

For some people, summer is officially considered from June to August. After that, you'll have to wait another three months before holidays like Thanksgiving and Christmas offer a seasonal boost to your outreach.

One way to get the ball rolling is to run a summer contest on social media. In this article, I'll show you ten amazing summer contest ideas you can use for inspiration today!

1. Whitewater Brewing Co.

Whitewater Brewing is a beer and brewing company, a brand that’s the perfect complement to a sunny day outdoors. They decided to host a summer contest where they teamed up with water paddling company Level Six to give one lucky winner a gift pack consisting of:

  • Stand Up Paddle Board
  • Carbon Paddle
  • Inflatable PFD
  • Leash
  • Level Six Hat
  • Whitewater Brewing Co.
  • Iconic WBC Plaid
  • Tin Sign
  • 20 oz Pop Can Glass
  • Camper Mug
Summer Contest Idea: Giveaway Summer Gear

What qualifies as summer gear for your contest?

Any equipment for a sport or leisure activity that's popular during the summer. Think water and short sleeves! From jet skis to surfboards, kiddie water paddles, and more. It can even be as simple as giving away a bicycle or a skateboard.

Not sure what to pick for your prize? Here are 101 Best Prize Ideas to Give Away in Online Contests & Competitions.

2. Metropole SouthBeach

Metropole SouthBeach is a hotel located in the famous South Beach, Miami.

They hosted a contest giving one lucky winner a free 4 night, all-expense paid stay at their hotel. After all, who doesn’t want a free room in South Beach in the summer?

Summer Contest Idea: Win a Summer Vacation at a Hotel

Summer is all about making the most of the weather, and that often includes traveling to new places.

Since hotels are more in demand during the summer, a hotel package is one giveaway that's sure not to go unnoticed.

If you’re in charge of a hotel, running a contest could be an excellent way to remind people that it’s the ideal vacation base. It can also drive some sales your way by reminding people who might be considering a visit to hurry and book their stay before spaces run out.

If you don't own a hotel, you can get in touch with hotels in your area and collaborate with them for your summer contest, offering the hotel great online exposure and advertising on your social media pages and website.

3. Walmart #UpgradeYourSummer Contest

For this summer contest, Walmart offered its buyers the chance to enter for the ultimate backyard makeover so they can upgrade their summer. After signing up on their homepage, the winners are selected at random and given $25,000.

Summer Contest Idea: Win The Ultimate Backyard Makeover

Between summer barbeques and swimming pool parties, the backyard is the most iconic summertime space. Who wouldn't want the chance for a free upgrade?

If backyard renovations are way out of your summer contest budget, choose must-have backyard items like grills, inflatable pools, and even gardening tools.You can start by choosing from Business Insiders:10 best grilling tools to buy.

4. London Stansted Airport

???????????: Summer Fragrance #Giveaway X @WorldDutyFree! ?
Stay tuned every Tuesday & Thursday throughout June for a chance to #WIN one of 6 ultimate summer 2019 fragrances.☀ #FlyLondonStansted
Ts&Cs apply: https://t.co/Wb25Tsgvzp pic.twitter.com/zf1eINuEfW

— London Stansted Airport (@STN_Airport) June 7, 2019
Summer Contest Idea: Win a Limited Edition Summer Product

Every year London Stansted Airport hosts a giveaway. This summer, they gave six winners one of six limited edition summer fragrances from brands like Givenchy.

Since airports get frequent flyers during holiday seasons, this giveaway works for both men and women, who might want to win them for themselves or as a gift for a significant other. Think of summer products like T-shirts, perfumes, and beauty products that anyone would want to win.

5. Parissa Natural Wax

Who’s ready for a summer of smooth? ☀️ Win a FREE Parissa Bikini Wax Pack for fuss-free smoothness all season long! To enter this giveaway and be automatically entered into *all* of our summer giveaways, sign up here: https://t.co/HdXzptUV5M pic.twitter.com/7noTjuiGOl

— Parissa Natural Wax (@parissawax) May 14, 2019

Parissa Natural Wax hosts giveaway each month. For summer, the winner gets a free Parissa Bikini Wax Pack, including hot wax and waxing strips.

Summer Contest Idea: Win Free Summer Waxing Services & Products

Summer is swimsuit season, and brings in huge sales for body waxing and laser hair removal services. You can cater to this crowd by offering waxing products or services for your summer contest.

6. Beauty Expert

The Beauty Experts is an online brand that showcases the world's best beauty products and luxury brands. For summer they ran a contest, giving one of their beauty fans a chance to win a Glow Edition beauty box, worth over £275.

Summer Contest Idea: Win Summer Beauty Products

Between the summer sun sending down UV light and the summer events filling calendars, skincare is a priority for both women and men.

In 2018, the skin care product industry held the largest share when compared to other beauty products. With skin care routines and Korean skincare influencing buyers to maintain an even skin tone and youthful look to drive sales, skincare products are a perfect candidate for your summer giveaway.

Here's a list of summer beauty products you can offer for your summer contest:
1. Sunscreen Sprays & Lotions
2. Primer & BB Creams
3. Face Serums
4. Brightening Cream
5. Body Moisturizer

7. Kerry Lee + Always Aloha Shave Ice Giveaway

Nothing like a frozen treat on a sweltering summer day to cool you down. Foodie Influencer Kerry Lee and Always Aloha Shave Ice hosted a summer contest where two winners would each win two free bowls of shaved ice.

Summer Contest Idea: Win Summer Treats

Few people can resist a sweet treat. From frozen yogurt to ice cream to popsicle treats, you can offer a variety for your next summer contest. Give your winner a gift card or free treats for several times or days.

Summer treats aren't limited to frozen food; it can also be jams, sauces, and snacks. If your brand doesn't sell snacks, find a complementing brand that does. If you do sell snacks or sweets, find a food influencer to help increase your summer contest reach.

8. New Image Barbershop Free Haircuts for Summer

New Image Barbershop took it a step further and ran a summer contest where the winner didn’t win just one free haircut, but free haircuts for the entire summer!

Summer Contest Idea: Win Free Haircuts or Hair Products for Summer

If we're talking about looking your best for summer, a haircut is one way to do it. Give a "manly makeover" to boost your summer contest for a male audience, offer a shaving package or a product prizes like:

  1. Beard Oils
  2. Shaving Kit
  3. Facials
  4. After Shave Kit/Products
  5. Hair Products
9. Voice Of Health

Voice of Health believes in living a healthy life by providing health tips and content online. For summer, they asked followers to post a picture or a video, sharing their tips and tricks to beat the heat and in doing so, stand a chance to win a hamper.

Summer Contest Idea: Share Tips To Beat The Heat

What makes this contest fun is that it's a great way to drive engagement because several followers have a trick or two that they're willing to share. Check out the comments on the post to see the fun tips people shared.

10. Bar-Be-Quick Summer Giveaway

?COMPETITION ?With less than two weeks to go until #FathersDay, we want to make your dad king of the grill. WIN your very own personalised Bar-Be-Quick instant barbecue, complete with a picture of your dad, simply by letting us know why he is #KingOfTheGrill #competition pic.twitter.com/4kDOIOQAgO

— Bar-Be-Quick (@BarBeQuick) June 3, 2019

For many, summer isn't summer without a good barbeque and grill. Bar-Be-Quick is an outdoor living supplier and manufacturer of the original instant barbecue. They are hosting a Father's day contest for the winner to get their very own personalized Bar-Be-Quick instant barbecue. To enter, all followers have to do is share a picture of their dad and write why he is #KingOfTheGrill.

Summer Contest Idea: Host a BBQ-themed Contest

An estimated 62% of most households own a gas grill while 53% own a traditional charcoal grill. Not to mention Independence Day (4th of July) is the most popular day that people barbeque.

Add that to the fact that most barbeque contests are held in summer, hosting a BBQ themed contest doesn't sound like a bad idea.

Here are ten summer BBQ themed contests and prizes you can choose from today:

  1. Sharing images of your best BBQ meal
  2. State why you're the master of the BBQ Grill
  3. Share your best BBQ tips and secrets
  4. List your favorite BBQ sauces
  5. BBQ costume contest
  6. Share your best BBQ apron
  7. Share best BBQ recipes and food prep
  8. Giveaway free BBQ meat and products
  9. Giveaway free grills, grill accessories, and tools
  10. Share fun BBQ stories
Summary

There you have it, 10 Amazing Summer Contest Ideas To Inspire You!

  1. Giveaway Summer Gear
  2. Win a Summer Vacation at a Hotel
  3. Win The Ultimate Backyard Makeover
  4. Win a Limited Edition Summer Product
  5. Win Free Summer Waxing Services & Products
  6. Win Summer Beauty Products
  7. Win Summer Treats
  8. Win a Free Haircut for Summer
  9. Share Tips To Beat The Heat
  10. Host a BBQ-themed Contest
Need Help With Your Summer Contest ?

Book a free call to learn how our team of contest experts can help you create high converting summer contest today.

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With over 500 million Instagram accounts worldwide active every day, the platform has a lot of untapped potentials: especially when it comes to running contests.

Creating a worthwhile Instagram contest can help you to grow your business online with more engagement, followers, and yes, sales.

60% of Instagram users seek out and discover new products on Instagram, and research shows that more than half of all adults in the U.S. enter at least one contest or sweepstakes every year.

With Instagram contests becoming increasingly common, you have an audience both familiar with, and interested in, your Instagram contest, available to you for free.

At the same time, the last thing you want is to end up with an Instagram contest that leaves you with no results or little impact on your brand. So in this post, I'll be showing you, step-by-step, how to run a winning Instagram contest.

Step 1: Create Your Instagram Campaign Goals

Most brands make the mistake of running their Instagram contest without thinking ahead, only to see their contest fall flat on its face. Later they'll complain that Instagram contest doesn't work.

Fact check: An Instagram contest is a powerful tool, but only if you have a plan of action.

First things first, you'll need to decide your what your Instagram contest campaign will be. What do you want this contest to accomplish?

Here are some Instagram Contest Goals you can choose from:

  • Increase your followers on Instagram
  • Increase sales and online purchases
  • Drive traffic to your website or landing page
  • Promote new or current products and services

You can choose more than one goal for your Instagram contest, and the goals you choose can guide you in designing the best entry method for your contest.

Step 2: Choose Your Instagram Contest Entry Method

It seems like a small detail, but it will be crucial to the success of your campaign. Your contest entry method should complement your Instagram contest goal. For example, if you want to drive more traffic to your website, you can ask people to click the link in your bio to enter. From there, you'll be able to convert your Instagram traffic into website traffic.

That's what the World Photography Organisation did for their Photography Contest.

There are numerous ways to design an Instagram contest (however, once you choose, it wouldn't be wise to change it once your Instagram contest kicks off: this can cause frustration and anger among contestants. As with marriage, once you say I do to an entry method, it's ‘til the end of the contest do you part.)

The Five Most Popular Instagram Contest Entry Methods

1. Like-to-Win or Comment-to-Win As the name suggests, in this method, contestants have to comment or like your Instagram contest post to enter for a chance to win.
As a social media platform, Instagram has the highest engagement rate of all platforms. That's because their algorithm values engagement above all. The more engaged people are with your content, the more likely it is to appear at the prized top of your followers’ feed, or rank for search via any of the hashtags in your Instagram contest post. Essentially, this method helps to promote your contest without running ads.

Comment-to-Win Example: Mickey Trescott Book Giveaway

2. Follow To Win To increase your Instagram followers, you can ask users to follow your Instagram account for a chance to win.

This entry method usually works 50/50. One on hand, you can grab viewers who might genuinely like your brand; on the other, you'll be attracting others who just want to enter your contest and then leave. At the end of it all, you will be able to retain a significant increase of followers who will keep following your account in the long run.

Follow To Win Example: USANA Health Sciences, Inc.

3. Tag-A-Friend To Win contests Ask a user to tag their friends in your Instagram contest post to be automatically entered to win. This helps to post engagement for your Instagram contest, which is always a good thing, and in a very simple way, this method also works as a basic referral system.

The more friends users tag, the more brand visibility you get, and the better your chances for an increase in followers and potential customers.

Tag-A-Friend Example: Tono & Co.

4. Use The Hashtag To Win Ask contestants to use your brand's hashtag or your contest hashtag to enter to win your Instagram contest. This is mainly when requesting user-generated content (UGC) from your followers. This can be done in two ways:

You can ask them to repost your contest image on their own social media platforms, or you can ask to enter a photo contest and upload their picture with your hashtag to automatically enter your contest to win.

Use The Hashtag To Win Example: France.fr Hashtag Contest

5. Click The Link In The Bio To Enter If you're looking for a way to get more subscribers to your email list, this should be your method of choice. Direct viewers to click the link in the bio to go on your website or a landing page. Once there, they can submit their email and other details to enter your Instagram contest.

If you consider using your website, it can also drive traffic to your online store. Once a user has finished entering, they'll most likely browse your website to see what you have to offer.

Link in Bio Instagram Example: Mehron x Mimi Choi MakeUp Contest

Want more leads with a social media landing page?

Book a free call to learn how our team of contest experts can help you create high converting landing page today.

Step 3: Choose An Amazing Contest Prize

Now that you've decided your Instagram contest entry method, it's time to choose the prize.

It's important to pick a prize that's associated with your brand or brand's lifestyle so that you attract the right audience to your Instagram contest and page. Granted, you can't always avoid people who are entering just for the sake of entering, but your prize should appeal to the people you want to convert to loyal followers and customers.

For example, Lifestyle blogger and photographer Iacomini Andrea and beard grooming company Copenhagen Grooming
joined forces for a Beard Kit giveaway.

Both Iacomini and Copenhagen Grooming share a similar target audience - men interested in lifestyle products - so naturally, their collaboration worked. They offered their male followers a product of interest, whether they had a beard or wanted a kit to get started, the prize was worthwhile.

In today’s market, an Amazon gift card isn't going to cut it. Here are some killer Instagram contest prizes you can offer:

*New or Best Selling Products *Discounts *Shopping Sprees *Product Bundles *Free Tickets to an Event *Brand Ambassador Title *V.I.P or Early Access to Products/Services

Step 4: Select An Eye-Catching Contest Image or Video

Instagram is a visually-driven platform, and your Instagram contest image can make or break your Instagram contest.

It isn’t easy to stand out. About 38% of Instagram users check Instagram multiple times a day and 95 million photos and videos are shared on Instagram per day.

With so much visual content on Instagram, you have to ensure that your Instagram contest image or video stops them from scrolling past (your caption can do some of the heavy lifting, but we'll talk about that later).

Boring images get scrolled over without a second look. To stop your followers in their tracks, show them the prize that’s up for grabs, in a way that brings out your brand’s appeal.

Like here, with this Beach Waver and Just Nay Product Launch Giveaway

The look and feel still matches their brand aesthetic, but it shows off their new coconut hair shampoo and conditioner in a fun and simple way.

If you're unable to get professional photography at the last minute, you can try Luke Ayres DIY Product Photo Project.

DIY Product Photos - Easy, Cheap and Good-looking - YouTube
Step 5: Write the Perfect Instagram Contest Caption

In addition to adding a visually pleasing image to your Instagram contest, you'll need a show-stopping caption.

Giveaway captions don't get the luxury of being short. To avoid confusing followers, you have to be detailed with your entry guidelines, prize details and beginning and end date, not to mention following Instagram guidelines.

The first line of your caption should capture your reader's attention and let them know what's going on...you’re running an Instagram contest.

Take Liquid Culture, liquor blogger, Monica who hosted a giveaway with Collective Arts Distilling & Brewing for a ticket Collective Arts famous Liquid Arts Fest. Take a look at the first line of the post.

For more on creating eye-catching captions and content for your Instagram contest take a look at these 15 Awesome Examples of Instagram Posts that Drive Sales.

Next, for your Instagram contest caption are your contest guidelines. Always use clear instructions like which Instagram post to Like, how many friends to tag, and what and where to comment.

Doing all of this may seem a bit tedious, but it increases engagement and reduces the likelihood of user errors, which might cause trouble down the road.

Pro Tip: Add popular contest hashtags and Instagram's Geo-Tag location to your post. This increases your Instagram contest post chances of discovery for people looking at content specific to your hashtag or in your location. You can also use this guide to learn How Use Instagram Geotags & Hashtags to Grow Your Following.

Step 6: Follow Instagram Contest Guidelines

No matter how big or small your Instagram contest is, it's vital to abide by the Official Instagram Contest Rules.

Instagram advises all it’s users to run contests or giveaways legally so be sure to do your homework offline: read up on any laws that might apply to your area.

Where Instagram is concerned, the first thing thing is to officially include the rules and terms of eligibility, like:

  1. Use the Correct Terms
  2. Choose a Goal for Your Instagram Giveaway
  3. Include the Brand Hosting the Instagram Giveaway
  4. Write Clear Guidelines on How to Enter
  5. Include the Start and End Date of the Giveaway
  6. State That Instagram Is Not Associated with Your Instagram Giveaway
  7. Include participation restrictions
  8. Decide How to Announce the Winner
  9. State How the Prize Will Be Delivered

Instagram Guideline Example: Fashionably Late

Not sure how to add any of these?

Don't worry, here's The Complete Instagram Giveaway Rules Guide (With Examples).

Step 7: Promote Your Instagram Contest

When you promote your Instagram contest from start to finish, it helps to drive a snowball effect of contest entries, each getting you closer to the results you want.

Here's why.

Instagram is one of the most popular social media platforms, but it has one of the shortest content lifespans.

On Instagram, content lasts between 21-24 hours. Once that 24-hour window passes, so does your opportunity to reach viewers. Without promotions, your contest can be lost or forgotten in a sea of content for viewers who didn't instantly see your post or keep up with your content.

No Brainer Ways to Promote Your Instagram Contest

1. Pre-promotion: Promote Your Instagram Contest Before It Starts Just like a warm-up routine before a workout, you want to start flexing those contest muscles before the real work begins.
When you let you let your followers know ahead of time that you'll be doing a giveaway, you'll help to build anticipation. You can also view the level of engagement with your pre-promotion post to get a glimpse of how many people are looking forward to entering.

Instagram Contest Example: Cape Shark Co

2. Instagram ads: Use Ads To Expand Your Instagram Content Reach Use ads to place your giveaway squarely in front of potential contestants. Since Instagram Ads are twice as effective as Facebook ads, you'll have a better chance at successfully driving traffic to your Instagram contest.

Not convinced? When the stylish furniture company Made.com ran their Instagram ads, they saw a 69% in higher returns on ad spend compared to the previous sale.

Instagram Ad Example:The Aaptiv App

3. Instagram Stories: Constantly Promote Your Instagram Contest Over 500 Million accounts use Instagram Stories every day, including business. Once you upload an image or video to your Instagram story, it disappears after 24 hours. Unlike a post in your Instagram feed, you can upload your Instagram contest post as often as you like without annoying your followers.

If you decide to promote your Instagram contest in your stories, you can use Instagram story ads as well, ensure that the post design matches the required dimensions

Instagram Contest Example: Maille US

Because Instagram users scroll quickly through their feeds, your ad should immediately communicate to users what they get for swiping up. That means you should be direct and straightforward in both your headline and copy.

Need help mastering Instagram stories? Take a look at these Amazing Instagram Stories Examples (With Tips & Tricks to Copy)

Pro Tip: Use a hashtag in your Instagram story. It has the same effect as if it was in your Instagram feed, allowing users searching the hashtag to discover your story.

4. Instagram Contest Reminders: Don't Let Them Forget You Earlier we spoke about how short an Instagram post’s shelf life is, so it's important to publish a contest reminder approaching your end date to keep your Instagram contest fresh in the minds of your followers.

Instagram Contest Example: Nana+Livy Handmade Bath Treats & Old Tea Canada For their Father's Day contest, they added the line "Don't forget to enter the Odd Tea's and Nana+Livy's Father's Day Giveaway!" Straight to the point, and letting viewers know that the contest is coming to an end.

5. Cross Promotion: Promote Your Instagram Contest on All Channels Make sure fans know about your contest even if they’re not yet following you on Instagram. Promote your contest on all your other social channels to maximize the number of entries. This is also a great way to ensure that people who already follow you on other social channels know about your Instagram account so they can follow you on Instagram.

Step 8: Choose Your Instagram Contest Winner

Now that your contest is over, it's time to pick your winner.

Based on the entry method you selected, you should know how you'll select your winner. There are Six Brilliant Ways to Pick An Instagram Contest Winner you can choose from for your own contest.

After you pick your winner, the most exciting part: telling them! You can do this via email, Instagram direct messaging, post the winner on your page or all of the above, it's actually one of the 5 Best Ways to Announce & Notify Contest Winners.

It's better to do them all, so you've covered your bases with reaching out to the winner about their newly won prize.

Instagram Contest Example: I Love New York

Step 9: After Your Instagram Contest Ends

You've made it to the finish line, and you’ve more followers, great engagement, and even some steady traffic on your website plus some great brand awareness.

So now we’re done, right?

Nope.

Remember having a lot of followers doesn't mean having a lot of sales, it means you have people who love your brand on Instagram, potential customers. Now it’s time to turn all your new followers into loyal customers.

Three Things To Do After Your Instagram Contest Ends

1. Send a Follow-up Email or Post Send your contestants a follow-up email with a big “Thank You” for entering your contest; let them know that they aren't just a number on your Instagram page, but you value them. Keep them up to date for the next one and even give a small discount to show your appreciation.

2. Promote Your Products Now that you've gotten some new eyes on your brand, it's time to start pushing your products with content marketing.

This is the most straightforward (and most common) method of marketing on Instagram. Don't just post images of your product, show it off with UGC (User-generated content), lifestyle shots and creative shots.

Have a balance between selling and engaging, you can't have one without the other or you'll lose sales.

Instagram Content Example: Manduka

3. Engage With Your Followers You didn't just get new followers - you added to your brand’s Instagram community. Don't just leave them hanging or they'll get bored and unfollow or forget about you, both results in losing potential sales for your business.

Instead, take the time to engage with them, answer questions, ask questions, or show them that you listen to what they have to say about your products (the good and the bad).

Instagram Engagement Example: Glossier

Summary

It takes a bit of work to have a successful Instagram contest, but as with anything, the more you do it, the easier it gets.

Here are 9 Steps to Run a Winning Instagram Contest:

  1. Create Your Instagram Campaign Goals
  2. Choose Your Instagram Contest Entry Method
  3. Choose An Amazing Contest Prize
  4. Select An Eye Catching Contest Image or Video
  5. Write the Perfect Instagram Contest Caption
  6. Follow Instagram Contest Guidelines
  7. Promote Your Instagram Contest
  8. Choose Your Instagram Contest Winner
  9. Stay Engaged After Your Instagram Contest Ends
Need help with your Instagram contest?

Book a free call to learn how our team of marketing experts can help you create a high converting Instagram contest today.

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Sales have dropped, and traffic is slowly dwindling, it looks like you might have a problem on your hands.

It sounds like you might need help with your website marketing strategy?

Your website is one of your most important marketing tools today. The more you promote your website, the more clicks from potential customers can come your way.

With over 1.8 billion websites, including your competition, you'll need a game plan to get the most results from your website marketing strategy.

Let's get started, here are 30 proven website marketing strategies to help you get more customers today.

1. Improve Your Website's SEO

Having a strong SEO presence online isn't an option anymore; you either fight for Google's first-page ranking, or you're doomed to obscurity (aka the second page).

When most people hear the word SEO, they start to overthink the complexities of SEO, and might even think that it's only for trained experts.

That's where they're wrong. At its core, SEO isn't complicated. It just takes consistency, a sound strategy, and time. You can't tighten up your website's SEO in one day and expect results in the next.

Whether you’re an expert or beginner here are some helpful facts to get you up to speed with SEO.

You also have the option of learning from SEO experts like Neil Patel, Brian Dean from Backlinko and Rand Fishkin, or skip the learning curve and hire an SEO specialist to optimize your website.

But here are some simple tips you can use on your own to improve your website's SEO:

Five Website SEO Tips Every Beginner Should Know
  1. Optimize Your Images for SEO: Use High-Quality Images with specific or relevant keywords words in the file name or ALT Text.
  2. Keywords Everywhere: Add specific keywords on each website page or URL
  3. Check Your Website URL: Ensure that your website URL is your (brand) name, so it's easier for people to find you
  4. Optimize Your Website Pages: Write detailed and keyword heavy meta titles and descriptions for your website or blog articles.
  5. Add Keywords To Your Content: Whether it's a video, blog, or your about page ensure that you add industry-specific keywords, so Google knows what your content is about helping your ranking online and make it easy for people to find.
2. Google My Business

If you haven't done it already, you should claim your business on Google My Business.
Google's business feature includes showing essential information people need to know about your business on Google Maps, Search, Mobile, and other Google properties.

You can also add your contact details and website so that potential customers can find everything they need to know about you on the first search.

3. Add & Use SEO In Your Blog

You've probably heard this a thousand times, but having a blog is a great way to promote your website and increase your brand's online presence.

Here's why.

Brands who blog receive 97% more links to their website. That means other brands or bloggers can referencing your products and articles to their audience, expanding your online reach. Add that to the fact that 57% of marketers say they’ve gained customers specifically through blogging.

At Wishpond we practice what we preach. Our marketing blog receives more than 200,000 views a month and traffic from our blog helps to convert readers into paying customers. This is partially due to the fact that 95% of B2B buyers see content as a primary factor in determining trustworthiness for a company when evaluating it's products and services.

Need I say more?

You can always be or hire a content writer for your marketing team or hire a freelancer to do the writing for you. I find the first option usually works best.

Whatever option you decide to go with you'll need to Build a More Complete Content Marketing Strategy.

4. Create YouTube Channel

Over a billion hours of YouTube content is consumed each day. So you might not be surprised when I tell you that Youtube is the second largest search engine on the internet right now.

Youtube isn't just a platform to post videos, it's also a great way to promote your blog, products, and earn credibility with potential customers. In fact, 73% of consumers are more likely to make a purchase after watching a Video.

Check out these cool video stats by Tubular Insight

Unlike other social media platforms, YouTube videos have a longer shelf life because their growth isn't solely dependant on instant engagement, but over time because they're available to people via search.

If you're thinking about growing a YouTube channel, check out these 18 Powerful Ways to Grow Your YouTube Channel Today.

5: Use Email Marketing

In 2017 Statista reported that there were over 3.7 million email users, and that number is set to grow to 4.3 billion users by 2022 (Statista, 2019).

That’s half of the world’s population.

And emails aren't just limited to welcoming your new customers, it can also help to push customers to your website with promotions, deals, discounts, and contests.

is now the norm so much, so that Oberlo's Email Marketing Stats found that some subscribers want to get an email from their favorite brands, deals, and all.

But as great as emails are, the problem is you're not the only one who'll be sending to your prospective customers. As someone who receives up to 50 emails a day, standing out in the inbox is important...and difficult.

If you're already sending emails but no one's opening them, there could be one or more reasons your email marketing strategy isn't working.

Need help with your email marketing?

Book a free call to learn how our team of email marketing experts can help you create high converting email campaigns today.

6. Keyword Research

I can’t stress enough how important keyword research is especially if you're doing content marketing to drive traffic to your website.

When it comes to keyword research, you have to be in it for the long game.

Keyword research isn't just for your blog; it's for your Google ads, promotions, social media ads, and overall website optimization. You can find keywords organically or use paid keyword searches, at times you'll have to do both.

Powered by Search shows how you can easily do Keyword research best:

If you need to SEO & keyword ideas, you can use Google's Keyword Planner and search for related keywords that show up in your Google Analytics Acquisition reports.

5 Keyword Research Tools To Improve Your SEO

Here are five keyword research tools experts swear by that can help you to improve your SEO:

  1. Wordtracker
    Use Wordtracker to Reveal high performing keywords in minutes with their online keyword research tool.

  2. Moz Analytics
    Moz Analytics automatically audits your site, tracks your rankings and link metrics, and shows you what your competitors are up to. A great way to highlight useful and actionable insights.

  3. Keyword Discovery
    Keyword Discovery is a keyword research tool that can help you in search engine website site optimization, managing pay per click keywords, and achieving top search engine rankings.

  4. WordStream
    A pay-per-click advertising tool to help you get more from your marketing budget.

  5. Keyword Eye
    Keyword Eye is a fast and visual keyword research tool that can help with your PPC and SEO campaigns.

7. Contribute Articles to Expert Sites

Find blogs or websites that are thought leaders in your industry, then submit articles that can put in front of their audience. This is also a great way to build backlinks and drive organic traffic to your website.

But know that contributing articles takes work, you'll have to ensure that your current blog has quality work and the article you contribute has 10x more quality even to be considered. If you're aiming to contribute to websites like Forbes or Huffington Post, you'll also have to build up your credibility a writer online before you reach out to be a contributor.

If you're ready to start contributing articles, you can start with one or more of these 54 Guest Posting Sites You Can Submit To For More Organic Traffic.

If you've been writing content you can also check out sites like [Business2Community] that reshares high traffic articles for experts in the industry.
To apply to get your content syndicated through Business2Community, check out their contributor page.

8. Create an Affiliate Program

Affiliate programs are an easy way to get people clicking to your website to learn more about your company. To date, 81% of brands have adopted an affiliate marketing program.

An affiliate program is a long term investment; you'll have to build a program people will want to join, try to get and manage quality affiliates so you can get the fruits of your labor.

When Shout Me Loud started their affiliate program, they found that 80% of affiliate sales came from 20% of the affiliates because 80% of the affiliates will do very little, or nothing at all that contributes to sales. So you'll have to engage with affiliates via email or social media to keep the program going.

But once it's up and running, you'll have thousands of people placing, sharing and promoting your website and products, bringing traffic and clicks to your website.

I found The Daily Egg's article on How to Start an Affiliate Program That’s Actually Successful to be the best one so far if you're interested in giving affiliate marketing a try.

9. Use Guest Bloggers

Around 62% of people consider blogs that have multiple authors to be more credible. So if you're the only one who writes your articles, you might want to consider accepting guest post.

At Wishpond, a lot of marketing and e-commerce content writers reach out to use to guest post on our blog. Some of which are so popular with our readers, they bring organic traffic, conversions, and help with our blogs SEO ranking.

Keep in mind with guest posts, you're in control. To get the full benefits of having a guest post, you can select from high-quality articles, and reject low-quality articles. I find it best not to Accept Guest Posts Unless You Follow These 7 Rules.

10. Start An Online Course

It sounds like a tall order, but having an online course pays off big time when it comes to promoting your website and brand. Hootsuite is known for their Hootsuite Academy where they help social media marketers brush up on their skills.

An online course, along with your blog is also a quick stamp of approval that you know your stuff.
You can host your online class in several ways:

  1. You can do an email campaign teaching people via email. Sending a course once a day until completion.

  2. You can host classes on video platforms like Facebook Live, YouTube and now IGTV.

  3. You can sign up for platforms like Teachable, Thinkific or SkillShare, all platforms where you can host a paid online classes.

Online classes come with their pros than cons, mainly you'll have to work hard to maintain a community of students who'll be looking to you for answers. You'll also have to create a platform that has a good user interface, or students will get frustrated and leave.

If an online course is done right (paid or free), you'll have a large community of students and fans who will advocate and promote your brand for free on or offline.

Does an online course sound like something you might try for your business? Here's a guide on 10 Steps To Creating A Wildly Successful Online Course to help you get started.

11. Add Your Website Link To All Your Platforms

Adding your links to all your platforms allows you to optimize your website for more clicks.

When you forget to add your website to your social media platforms, you miss out on customers who might be actively or curiously seeking you out. Today and counting attention spans have shrunk by 50% over the past decade. Having your link right there and waiting helps to grab people who might get distracted while looking for your website.

What makes it worse is that the attention span shrinks even further to a whopping 18% due to stress, which means if your viewers have trouble finding your website they're more likely to be quickly and go somewhere else. You can also ask employees to share your website link on their work profiles and social media.

12. Use Your Google Analytics Reports

Google Analytics allows you to access detailed information regarding your online store's traffic and sales.

When it comes to measuring website traffic for e-commerce stores, Google Analytics is the undisputed champion. It gives detailed information on how many people have visited your online store, what pages they’ve been on, demographic details of users, and various traffic sources.

You can use your Google Analytic reports learning about your website traffic sources.

You can compare different website site traffic sources and periods (i,e 30 days or last seven days) to see if your website traffic is declining or increasing. This can help you to track:

  • Where on your site or landing pages might be affecting your sales
  • How well it's performing, what links are providing the most traffic
  • If you need to focus heavily on link building
  • Notice any pages with errors that need fixing
  • Create a better sales or marketing funnel for your online store
13. Have a Backlink Strategy

You can drive more clicks to your website with a strong backlink strategy.

Google's search engine uses links as one of the three most important search engine ranking factors for a website. It’s a known fact that the first page of Google always captures most of web search traffic. Google's first result gets 36.4% more click-through rates than any other result page.

Believe it or not, you can improve your website's SEO by backlinking your website in the article you contribute as a guest writer. But that's just the tip of the iceberg when it comes to backlinking.

Once you have a strategy in place, you'll begin to see your website's click-through rate increase and traffic coming your way.

Feel like diving into the world of backlinking? Check out Backlinko's The Definitive Guide for Backlinking.

14. Host a Giveaway on Your Website

Hosting a giveaway on your website is a sure way to promote your website. Giveaways pack more of a punch for your business than you think. In fact giveaways do the following:

Brand awareness: If your goal is brand awareness, then you can ask contestants to use your products in the images or incorporate a creative concept that resonates with your brand's message.

Increase Subscriptions: Allow contestants to give their email address to enter or subscribe to your email subscription to generate leads.

Drive Traffic: If you want to drive traffic and increase conversions on your website, then allowing your audience to sign-up on your website or be directed back to your site to sign up for your giveaway can help.

Need help planning your next giveaway or contest?

Book a free call to learn how our team of contest experts can help you create a high converting giveaway today.

15. Feature Industry Experts in Your Content

Incorporating experts in your industry in your content or on your website is a great way to promote your website. It also adds credibility and builds trust with your audience.

Reach out to experts in your industry have them do a guest post, video, or highlight their work in a way that compliments the content on your website.

Let's be honest, sometimes experts busy, and attempts to reach out get unanswered. Don't worry, there's a simple way around it. Try to reach out via email or add some of their expert advice to your online content.

For example when I wrote this post: 15 Digital Experts Share Their Best Marketing Advice by looking at the tips and quotes, little gems that each expert had shared with others or directly from their own online content.

16. Create a Referral Program

People are four times more likely to buy when referred by a friend that's because 71% of consumers are more likely to make a purchase based on social media referrals.

A referral program is different from an affiliate program. A Referral Promotion allows your customers or fans to earn a reward in exchange for referring their friends to sign up or complete an action for your business.

Referral programs are a powerful way to grow your business by leveraging your current fans. Instead of trying to do all the heavy-lifting on your own, it allows your fans to do it for you.

Once your promotion is complete, you can use it to promote your website further.

17. Respond to Online Reviews

92% of consumers view online ratings and reviews before buying something, and 40% of them form an opinion of your business before contacting you.

Whether it's a positive or negative review, you can use it to improve your SEO and promote your websites and services. Online reviews are seen on places like:

Google Online Reviews

Social Media Comments

Need to know where to start with your own online reviews Marketing Land can show you How to turn negative online reviews into marketing wins.

18. Use Influencers To Market Your Website

Influencer Marketing has been in the top five marketing tools and strategies for the past four years and counting.

Adweek reported that Influencer marketing would become a $10 billion industry by 2020. That's how invested marketers are in influence marketing. You can use influencer marketing to drive traffic to your website.

That's what lifestyle influencer did when she posted for SmartyPants Vitamins.

You can use influencers in a wide variety of ways. One way is to partner with an influencer for a do co-promotions like a giveaway, a special discount, or prize package...

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