The resource to help you become a better Presenter, Communicator and Storyteller. The Visme blog is a Visual Learning Center. Their mission is to become a valuable resource for readers who want actionable information and expert advice on how to become better presenters, visual communicators and visual storytellers.
In this digital age, social media is playing an increasingly larger role in the recruitment process. According to a recent survey by SHRM, around 84% of organizations are currently using it to find high-quality candidates.
The downside of digital recruiting, however, is that it can be time-consuming to sift through so many applications. Approximately 70% of respondents of this survey said that one of the disadvantages is receiving “too many unqualified applicants.”
This is why IBM’s Recruitment Processing Outsourcing (RPO) started using infographics to attract the most relevant applicants to their clients’ job postings. As a division of IBM that helps organizations optimize their talent attraction efforts, it is always on the lookout for new and innovative approaches to save recruiters the trouble of screening unqualified applicants.
In March of 2016, IBM’s TAO Digital Recruitment Team began using Visme to transform their job postings into online infographics that would engage and inform their target audience in just a single glance. Instead of spending an average of eight hours crafting a landing page for their job posting, they now spend as little as half an hour on an infographic, which can be embedded directly in an email or shared on social networks such as LinkedIn, thereby eliminating the need to redirect candidates to an entirely new landing page.
To learn more about the specific challenges they faced and the results obtained after implementing this tool, you can view the visual summary below created with Visme or click here to skip ahead and read a more detailed description of each solution implemented.
Create engaging infographics like this in minutes with this drag-and-drop tool.Try It for Free
IBM TAO needed a way to visualize job descriptions to more effectively engage relevant candidates and pique their interest.
They needed to streamline the process of creating visual job postings for a variety of clients with different needs and brand guidelines.
They were looking for a way to engage the target audience in a shorter amount of time by eliminating a step in the process.
Here are the results of implementing Visme infographics as part of the digital recruitment strategies designed for IBM TAO’s clients, according to Digital Manager Hubert Janowski.
How it eliminated a step in the engagement process
Visual recruitment ads created with Visme
“Before, we were building landing pages, and we had a lot of information on landing pages, with videos, text, call-to-action buttons.
Visme took us a step forward. We could download it as an image, or we could do a pdf, or even generate a link that can be shared. It was a lot easier to share across networks. It’s a lot easier to embed in an email, as opposed to creating a call-to-action that takes visitors to a new landing page. So this definitely put us a step forward in terms of being able to share information with candidates and eliminating that extra step of having them get an email, click on a landing page, review the landing page, and then opt-in.”
Share content online, embed on a site or download as a PDF or image file.
How it saved time for recruiters
“We’ve definitely seen a large uptick in engagement from candidates whenever infographics are utilized as part of recruitment strategies.
Since it’s laid out in a very informative and easy-to-read way, the people that end up applying for the position are more applicable. It’s not people who just read the job title and think it’s relevant and then apply. The recruiter then has to waste time screening people and figuring out on the phone that these people aren’t relevant or don’t have an extra skillset.”
Visual job postings created with Visme that can be shared online or embedded in emails
“Now, the people applying kind of autofilter themselves after they read a few of the key points on the infographic, so we’ve definitely seen an improved quality of applicants whenever infographics are used.
If one analyzes this evidence and considers the fact that the recruiter is saving time, the fact that the quality of applicants is better, you can conclude that the hire, interview, and application process is shortened. We’re seeing better candidates that are coming to us. That enables our recruiters to engage quicker and provide better candidates to their hiring managers in a shorter time frame, so it frees up time for them to focus on more hard-to-fill positions.”
How it allowed IBM to implement a scalable design process
IBM uses Visme’s collaboration tools to implement a scalable design process
“We would have clients that would work with one designer, with one point of contact that would get great work done. They would love the result and then demand more and more. Obviously, we would need to start building teams with more people to create those elements. The challenge there was assigning certain individuals to be more in charge of the repetitive process and then having other individuals that stood out as creative, and as more unique project owners, and having them assigned to the more interesting projects or demanding projects so that their creative skills were utilized.
IBM uses Visme’s Brand Kit to set brand colors, fonts, logos and templates.
This is why we really appreciate the brand kit. We can create and add logos, colors, and brand fonts. We design visuals for a variety of different clients, so it’s a lot easier to have their brand saved in the platform instead of having to either copy an old template, or build something from scratch and try to get it right each time. Specifically, servicing multiple clients with different kinds of brand elements, with colors schemes and so on. It’s definitely made our work a lot easier.”
How it improved team collaboration and project management
“We are ensuring each client team has access to their templates and their projects are gated from other client teams. This way everyone has access to what they need/want without having access to that which they shouldn’t. We use the branding and template features to create an easily shareable and scalable start point for all new projects without the need to start from scratch.”
IBM uses Visme’s team plan to set permissions and assign user roles
How it reduced costs by as little as 75%
“A page would take us anywhere from 4-8 hours on a duplicate or templated process and even up to 72 hours for projects with unique needs and with immense input and back and forth on the design process.
Visme templates and the use of the platform allows us to turn around multiple elements in a fraction of that time. For a fully templated and processed project, we can turn around items in 30-60 minutes.
The cost internally is reflective in band level and time. Previously, a band 7/8 would work 4-8 hours. And now we have bands 5-7 working even less. So a cheaper resource working for less time.”
How Visme can be used for other visual marketing needs
“Visme is something that I would highly recommend. It made us look a lot better in our clients’ eyes because it’s something that’s visually effective as a marketing tool.
It’s something that anyone in digital marketing would find useful, whether it’s in the recruiting world or otherwise. Whenever you have factual information that needs to be shared, Visme is a great tool to facilitate sharing that information in a much more visually-friendly and user-friendly method.
The only other comment I have is a shout-out and definitely a huge thank you to the Visme team which has been immensely responsive and supportive since day one. The professional and working relationship we have with your company has been amazing. Any time we have an issue, the response has been great. Any time that there’s something new, an update or a rollout, I feel like you are informed and taken care of well.”
Empower your team to create better content
Need a scalable visual marketing solution or looking to implement infographics as part of digital recruitment strategies? We’d be happy to walk you and your team through our visual content platform. You can request a live demo here or contact us below with any questions or comments.
¿Has estado buscando programas para hacer presentaciones que te ayuden a destacar de las diapositivas de PowerPoint corrientes? ¿O una solución en línea que lo ayudará a colaborar con los miembros del equipo y diseñar impresionantes cubiertas de diapositivas en una fracción del tiempo que lleva con las herramientas tradicionales? Si es así, hemos investigado algunas de las mejores opciones de software de presentación y las hemos comparado visualmente para que pueda elegir la ideal para sus necesidades específicas.
¿Qué es un programa de presentación?
Con el fin de lograr una comparación objetiva, primero debemos definir el término software de presentación.
El software de presentación, o un programa de presentación, es una aplicación de escritorio o basada en la nube que permite al usuario presentar información a una audiencia mediante una secuencia de formatos multimedia, como imágenes, video, audio y texto. Esta presentación visual se puede utilizar para acompañar una charla o discurso en vivo o como una plataforma de diapositivas independiente.
El primer y más conocido software de presentación que cualquiera de nosotros ha usado alguna vez es Microsoft PowerPoint. Junto con su competencia, Keynote de Apple, estos dos todavía se usan ampliamente. Sin embargo, la necesidad de un software de presentación más fácil y accesible trajo consigo la gran colección de opciones que tenemos ahora.
Veamos algunas opciones en el mejor software de presentación. Compare los mejores en esta práctica guía visual que creamos para resumir la información en esta publicación.
Cómo elegir el mejor programa para hacer presentaciones
Al elegir el programa de presentación adecuado para sus proyectos, hay algunas cosas a considerar:
¿El precio se ajusta a su presupuesto?
¿Es fácil de usar?
¿A quién está dirigido el programa: empresas, educadores, bloggers o gerentes de redes sociales?
¿Tiene muchas plantillas para elegir? ¿Son de buena calidad y útiles?
¿La biblioteca de activos gráficos incorporada es extensa y variada?
¿Puedes insertar contenido, agregar videos o GIFs?
¿Puedes agregar audio a tus presentaciones?
¿Pueden los elementos ser animados?
Es de escritorio o basado en la nube?
¿Puedes usarlo para crear presentaciones en cualquiera de tus dispositivos?
¿Se pueden ver las presentaciones terminadas sin conexión?
¿Puede tener cuentas de equipo o negocios para una fácil colaboración dentro de su empresa?
¿Incluye un kit de marca? ¿Es fácil de usar?
¿Se puede compartir la presentación final en línea directamente desde el software de presentación?
¿Sus presentaciones se pueden subir a la nube de forma privada con protección mediante contraseña?
¿El programa de presentación incluye análisis para ver cómo se desempeñan sus proyectos en las redes sociales?
¿Puedes usar la presentación final como generador de prospectos directamente desde el software?
Veremos todos estos aspectos en la siguiente lista de programas de presentación para que pueda tomar una decisión bien informada.
Visme es una de las opciones de software de presentación más completas disponibles en línea. Hacer presentaciones profesionales es fácil y directo, casi todo se puede personalizar o mover. Sin embargo, eso no es todo lo que Visme puede hacer, también ofrece un editor de imágenes para infografías y redes sociales.
Visme se puede utilizar de forma gratuita para probarlo durante el tiempo que desee. Puede crear hasta tres proyectos.
Para tener acceso a todas las capacidades de Visme, los planes pagos se dividen en Individual, Negocios y Educación. Los planes individuales comienzan en USD 15 por mes y los niveles suben hasta USD 90 por mes para un plan de equipos de negocios. Hay descuentos para facturación anual y para organizaciones sin fines de lucro.
Visme es bastante fácil de usar. Cambiar de diapositiva a diapositiva no es complicado. Puede guardar una diapositiva para usar en otra presentación manteniéndola en una biblioteca de diapositivas. Las diapositivas también se pueden convertir en un bloque de contenido para volver a usar.
¿Para quién está diseñado?
Grandes empresas, pequeñas empresas, educadores y bloggers. Visme es más o menos para todos los gustos.
Las opciones son extensas y variadas en estilo. Desde minimalista hasta fotográfico, hay muchas plantillas para elegir. Las diapositivas de plantilla proporcionadas pueden personalizarse o utilizarse tal cual en la colección de diapositivas. También se puede agregar una nueva diapositiva en blanco a cualquier presentación. También se puede crear una presentación con una plantilla en blanco y una vez en el editor, hay plantillas de bloques de contenido que se pueden usar.
Biblioteca de activos gráficos
La biblioteca en Visme incluye muchos iconos, ilustraciones, fotografías de archivo y gráficos para incluir en sus presentaciones. El color de los iconos y algunas de las ilustraciones se pueden cambiar fácilmente para que coincidan con su marca.
Videos y GIFs
Es fácil insertar o incrustar vídeos y GIFs dentro de una presentación de Visme
Agregar audio a una presentación es fácil en Visme. Ya sea junto con un video o como el audio en sí mismo. También puedes grabar una voz en off.
Contenido de terceros
Hay más contenido que se puede integrar en las presentaciones de Visme, como sondeos, cuestionarios, formularios y cualquier contenido que se pueda convertir en código para insertar en un iframe.
Las características dentro de las presentaciones de Visme pueden ser animadas. Un botón de animación brinda opciones sobre qué se puede hacer con las animaciones, desde “volar” hasta “desvanecerse” y más.
Escritorio o Nube
Visme es una aplicación en línea basada en la nube que se puede usar fácilmente en su computadora.
Widgets de datos
Visme ofrece una amplia selección de widgets de datos que le permiten visualizar de forma creativa estadísticas y figuras en forma de medidores, relojes, pictografías y conjuntos de iconos.
Las presentaciones finalizadas se pueden ver sin conexión en cuatro formatos diferentes. La mejor opción es descargarlo como un archivo HTML 5, de esa manera mantendrá todas las animaciones cuando se abra en Google Chrome, incluso sin Internet. Descargar como un archivo HTML 5 es una característica premium. Las presentaciones también se pueden descargar como una colección de imágenes .jpg o .png, o como un pdf.
Posibilidades de colaboración
Visme tiene un plan de equipos premium que permite a todos los miembros del equipo personalizar y completar proyectos juntos.
Kit de marca
Visme tiene una función de kit de marca para mantener sus presentaciones en la marca cuando sus equipos trabajan juntos.
Opciones de Socialización
Una vez que se finaliza una presentación, se puede compartir en las redes sociales sin problemas directamente desde el editor. También se puede descargar.
Privacidad y protección de contraseña
Las presentaciones en Visme se pueden publicar de forma privada con protección de contraseña para que solo las personas que desee puedan acceder a ella.
Cuando se comparte una presentación en las redes sociales, se puede analizar para verla y compartirla.
Generación de Leads
Puede agregar un formulario de registro a sus presentaciones para recopilar clientes potenciales.
Haiku Deck es un software de presentación sencillo con una interfaz que hace presentaciones rápidas y prácticas. Las presentaciones se pueden crear en la computadora y en dispositivos móviles.
Haiku Deck se puede probar de forma gratuita con una presentación disponible. El plan público cuesta USD 7,99 por mes, los planes Pro cuestan USD 9.99 por mes y los USD 19.99 se facturan mensualmente, y los planes Premium cuestan USD 29.99 por mes.
Haiku Deck es bastante fácil de usar y los menús son fáciles de seguir. Hay limitadores de tamaño de palabra y opciones de ubicación de texto específicas para cada diapositiva. Los gráficos son simples de crear y se pueden personalizar. El editor se puede conectar a través de la nube a todos los dispositivos. La nueva adición, Zuru, es un sistema de Inteligencia Artificial que crea presentaciones creativas a partir de simples archivos o esquemas de PowerPoint.
¿Para quién está diseñado?
El software de presentación Haiku Deck está orientado principalmente a educadores y aulas. Las empresas y los bloggers también pueden usarlo para fines prácticos.
Las plantillas en Haiku Deck son más como una colección inspiradora de fotografías para un nicho específico con algunas sugerencias sobre dónde colocar el texto y qué tablas incluir.
Biblioteca de Recursos Gráficos
La biblioteca de recursos gráficos disponible en Haiku Deck son millones de fotografías, numerosas opciones de fuentes, cuadros y gráficos.
Videos y GIFs
Los videos de YouTube se pueden incrustar fácilmente en una Baraja de Haiku. Los GIF no se pueden agregar a las cubiertas de Haiku, pero una presentación terminada se puede convertir en un video o en un GIF.
Las narraciones y las voces en off se graban fácilmente en una presentación en Haiku Deck.
Contenido de Terceros
Solo se puede incrustar videos.
Las características no pueden ser animadas en Haiku Deck
Escritorio o nube
Haiku Deck es una aplicación basada en la nube que está disponible para editar y ver en su computadora portátil y también como una aplicación para teléfonos y tabletas.
Los archivos Haiku se pueden descargar como archivos .pptx para verlos sin conexión.
Opciones de Socialización
Las presentaciones se pueden compartir fácilmente en las redes sociales desde el editor.
Posibilidades de colaboración
Haiku Deck ofrece posibilidades de equipos.
Kit de marca
No hay un kit de marca, pero puede agregar su logotipo al producto final.
Privacidad y protección de contraseña
Los planes Pro y Premium tienen capacidades privadas y protegidas por contraseña
Los planes premium tienen análisis para quién ha visto sus presentaciones.
Generación de Leads
Los correos electrónicos no se pueden capturar con Haiku Deck, pero las diapositivas y presentaciones se pueden enviar con invitaciones a sus contactos de correo electrónico existentes.
Emaze es un potente software de presentación que le permite crear y editar presentaciones con plantillas creativas que se pueden personalizar a elección en cada diapositiva. Emaze no solo ofrece creación de presentaciones, sino también capacidades para tarjetas electrónicas, sitios web, blogs y álbumes de fotos. Las..
Humans are visual creatures. That could probably explain why guestographics have become one of the most effective, viral marketing techniques employed by digital marketers of late.
So, what’s a guestographic? Brian Dean of Backlinko defines guestographics as a combination of three powerful digital marketing tactics: infographics, guest posting and link-building. He even calls it one of his all-time “favorite” SEO strategies.
As an SEO strategy, using guestographics involves repurposing and republishing your infographic as a guest post on authoritative sites—hence, the term “guestographics.” And by simply writing unique intros to go along with your guestographics, you can get these visuals published on multiple sites with minimal effort.
Need some inspiration and tips for executing your own guestographics campaign? Here are five case studies of guestographics done right.
You can view the visual summary of this post below or click here to read a detailed explanation of each infographic branding element.
Create engaging infographics like this in minutes with this drag-and-drop tool.Try It for Free
5 Companies That Successfully Launched Guestographics
1 How to bring a “boring” niche to life
You can imagine how challenging it is to generate buzz for a topic as boring as pest control. But SEO strategist Mike Bonadio did it via a cleverly strategized guestographic campaign, and his unlikely success was so interesting that it was published on Backlinko.
Below are the results of his campaign:
Over 1,000 social shares
Featured on high-authority publications such as Bangor Daily News and Mother Earth News
A 15.5% boost in organic traffic
Here is a partial screenshot of the guestographic he used:
Since “pest control” is a rather boring topic, Mike researched more interesting “shoulder niches” that he could use to kick-start his campaign. These topics were closely related to his main topic and, at the same time, something that his target audience would be interested in and care about.
Mike created a mind map around “pest control” in which he identified the ideal “shoulder niches” that his topic pest control could piggyback off of, such as gardening, home improvement, do-it-yourself, etc.
Once he had his list of “shoulder niches,” he ran a search for the top or trending posts related to each of these side topics. In the case of “gardening,” Mike discovered that most prominent gardening bloggers cared (and wrote) a lot about how to get rid of garden pests. Bingo.
After Mike found that perfect overlap between his main topic and shoulder niche, he set out to create content about “natural pest control for gardeners” and this served as the foundation for his guestographic. He then created another mind map to help his designer flesh out his ideas into a finished infographic.
When it came time to promote his infographic, Mike made a list of the top 40 gardening blogs and bloggers using Google search, the content research tool Buzzsumo and blog directory Alltop. He then identified the right people behind these sites and sent his promotion outreach to as many as 97 prospects.
Tip #1: A 2-part soft-sell promotional outreach is more effective than a direct one.
When Mike launched his guestographics promotion, he tested two types of outreach. One was a soft-sell “feeler” outreach, in which he gauged the receiver’s interest before sending his infographic over.
The other was a more direct pitch, in which he immediately shared his infographic with the receiver.
The “feeler” email got a 40% response rate compared to the direct pitch email, which only got 16%, so it was good to know for future campaigns.
Tip #2: Offer to write a customized intro to go with your infographic.
To prospects who responded favorably, Mike sent an email which contained a link to the guestographic and an offer to write a customized intro to go with it.
Tip #3: Make sure that the customized intro must have a single backlink containing a branded or descriptive anchor text.
Here’s how Mike used branded anchor text for his guestographics intro:
Tip #4: If your guestographic has been featured on prominent sites, mention this in your outreach email to serve as social proof for the credibility of your infographic.
Since then, Mike’s infographic has gone viral and shared on sites like Flipboard and Pinterest. Needless to say, his pest control company client definitely got their much-needed traffic boost, and all this from a well thought-out guestographics strategy!
2 How to use guestographics to compete with more authoritative sites
When Perrin Carrell of HerePup decided to launch a pet blog, he knew he was entering a populated niche already dominated by blogs such as PetMD.com. Still, he persevered.
By executing a guestographics campaign, Perrin got a significant leg up, which led to the following results:
A 963% boost in traffic in only 6 weeks
Over 1k referral visitors
A feature in Huffington Post
Below is a partial screenshot of the infographic:
Create viral infographics like this in minutes with this drag-and-drop tool.Try It for Free
And here’s how Perrin used guestographics to get ahead of his competitors:
To start off, Perrin chose a topic with high demand that, at the same time, was a topic that his target readers cared about. So, he googled “dogs and human health,” and stumbled upon an article by WebMD, “How Pets Can Improve Your Health” which received 228 referring domains. He saw that it had a decent amount of traffic but that it was still lacking, He could definitely write something better. He had found his Skyscraper technique opportunity.
After this, Perrin did more research on the topic of “how pets improve human health,” curating the best sources he could find around the topic.
Finally, he got a freelance designer to capture all the data he gathered and turn it into an eye-catching infographic.
Tip #1: Improve upon existing media and you just might outdo your competitors.
In Perrin’s case, he identified that the top content could be much improved with a lot more research and design, so he set about creating even better content than the ones he found from more influential sources.
As a result of adding more engaging media in the form of a visually stunning infographic and promoting it to relevant sites, Perrin was able to break through and stand out from his more established competitors.
3 How to revive old content with a viral guestographic
Controversy can be great publicity. Take this guestographic case study featured on the Ahrefs blog, for example.
The infographic, titled “What Happens One Hour After Drinking A Can Of Coke,” was originally published on The Renegade Pharmacist. It was based on an 11-year-old article by Wade Meredith about how Coke can wreak havoc on your system within an hour of drinking it.
Below is a screenshot of the infographic:
Here’s how well this infographic performed:
Received almost 1K backlinks.
Featured on the Huffington Post, Reddit, Yahoo, Telegraph, Buzzfeed, Examiner, Indiatimes, etc., which drove more backlinks and buzz.
Increased DA and ranking for hundreds of keywords
Received over 44K shares in Facebook alone
So, how did they do it?
Apparently, this infographic has the perfect combination of the following ingredients which resulted in it going viral according to Ahrefs:
A great design
Promotion in the right place
An emotive topic
A dash of controversy
Discussed a topic that incurred the wrath of a big brand
Here’s how each attribute, in combination with others, influenced the results:
The Renegade Pharmacist chose a topic in their niche that evoked an emotional response. In their case, their infographic talked about how bad Coke is for your health, which sparked anxiety in readers.
It took a swipe at one of the most powerful beverage manufacturers in the world, Coca-Cola, which largely contributed to the buzz and controversy that it generated online.
Their infographic first gained momentum on the online forum Reddit. Its popularity snowballed, eventually reaching authoritative sites who lost no time linking back to the infographic. Even when the original post on Reddit was eventually removed, the infographic’s popularity had already soared, and the newer links from the authoritative sites remained.
Designers have a wealth of tools under their belt when they start a new design. Typography, colors and composition are the building blocks of good design. But there is one tool that sometimes goes unnoticed: grids. Grids are the backbone of all layouts, infographics and presentations. When you are designing on an online editor like Visme, you are using grids without even knowing it. Our in-house editors use grids to create the templates you love.
When starting a design, most designers use some kind of grid to organize the elements. This practice helps maintain a balance from page to page or slide to slide. Layout design involves using one grid or a group of grids, depending on what needs to be achieved. Believe it or not, grids also exist to help you break the rules.
Let’s look at all the kinds of grids that exist in the layout design toolkit, starting with the anatomy of grids so you can better understand them.
The anatomy of a grid is made up of several parts. Not every part is present in every grid; it depends on the sort of grid. Here we will look at the most important parts of a grid.
You might recognize many of these terms from document creation programs like Microsoft Word, Google Docs or Pages. The way your document looks is defined by these sections of a grid, including the margins, the header, the footer and page numbers.
The format is the full area where the final design will be laid out. In print design, the format is the page and in web design the format is the browser window.
Margins are the empty spaces between the edges of the format and the content. The size of the margins is what gives the content a general shape, usually a rectangle.
Create professional-looking visual content with this DIY tool.Try It for Free
Flowlines are horizontal lines that separate the different sections of a grid into parallel bands. They help the reader follow the content of the layout. Flowlines also create stopping points, or edges for the elements to be placed on. Some flowlines are called hang lines and others are called baselines.
Modules are the building blocks of any grid. They are the spaces created between the flowlines and vertical lines. Vertical groups of modules together create columns. Horizontal groups create rows.
Spatial Zones or Regions
Groups of adjacent modules in vertical and horizontal areas create spatial zones or regions. A vertical region can hold a block of text, a horizontal region can hold a video. Regions can be organized proportionally or used to create overlapping zones.
Columns are vertical spatial zones or regions that fit fully from the top to the bottom margin.
Rows are horizontal spatial zones that fit fully from the left to right margin.
The spaces between rows and columns are called gutters. These should always be equal between columns or rows, in order to maintain a visual balance.
Markers are areas inside the running header or footer that mark the exact place where repeating information is placed from page to page.
Types of Grids
Layout grids are used for design projects that have as little as one page or as many as hundreds. These are the kind of grids that organize elements inside a space. Word documents, for example, have a grid, they just aren’t always visible. Layout grids help designers position text and images in a way that looks coherent and easy to follow.
Most layout editors, online or otherwise, have a tool called “snap to grid.” These are blue or red lines that show up when elements are being moved inside the design. They let the designers know when the edges are lining up according to the grid or when it’s centered. More complex layout editors will show the distance between elements so that they can be positioned proportionately.
All layout grids can be designed in two ways: symmetric or asymmetric. Symmetric grids follow a center line. The vertical margins are equal to each other, as are the horizontal ones. Columns in a symmetric layout are also the same width. In an asymmetric layout, both margins and columns can be different from one another. It is important to always look for balance when using an asymmetric layout.
Let’s look at five kinds of layout grids; manuscript, column, baseline, modular and hierarchical.
Manuscript Grids are used in documents, ebooks, pdfs and presentations with lots of text.
Column Grids are used for magazines to organize content in columns so it is easier to read.
Baseline Grids are a bit more technical and are defined by the line in which the text sits. This grid creates a good reading rhythm for any design with lots of text.
Modular grids are like a checkerboard that can display many things for easy access.
Hierarchical grids are mostly used on websites, organizing content according to their importance.
A Word document or a presentation template will always have a manuscript grid. Sometimes these grids are invisible, although they can be toggled to show up on documents editors like Word. Manuscript grids in a text document separate the header, the footer and the space on the edges (margins). The manuscript layout creates a rectangle inside the page (format), like a bounding box for text.
The Manuscript Grid is the foundation for all magazine, newspaper, ebook and all text-based design. The manuscript grid layout design is set up on the first page. The rest of the pages will follow the same measurements. It’s good practice to keep the manuscript grid consistent inside one document design. Even if there are elements bleeding off the edge, like a shape or a photograph, the grid will still be there to help keep a good balance for the entire design.
Use the snap-to-grid feature in this DIY visual content tool.Try It for Free
Column grids are used to organize elements into columns. Magazines use column grids to place the text in easy-to-read sections. Some academic textbooks also use them. Column grids are used inside websites as well, like in online newspapers or blogs.
Column grids can have as little as two columns or as many as six or more, but that is not very common.
Text and images in a column grid are placed following the vertical lines and flowlines that make up the columns. Images can be placed inside one column, or across two or more to create a different visual layout. The spacing between columns (gutters) should be proportional and consistent throughout the entire document.
A symmetric column grid has all columns the same width, while an asymmetric grid will have some columns proportionally thinner or wider than others.
Printed newspapers usually use a symmetric column grid to organize their stories.
A great example of an asymmetric column grid is the general layout of a blog post (beneath the header). If you look at a this example blog post below, you can easily see that it is made up of two columns of different widths: the blog post content and the sidebar.
The magazine example below uses a three column grid with proportional widths. The title and subtitle take up the space of all three columns while some highlighted text takes up the space of two columns.
A modular grid is similar to a column grid in that it has columns, but it also has rows. This kind of grid is used when there are more elements to organize and a column grid isn’t enough. Newspapers use column and modular grids to organize the stories comfortably and easy to read. Modular grids have equal size modules. This makes it easier to “break the rules” and use the spatial zones in different ways.
Modular grids are also great for laying out forms, charts and schedules. They are also used a lot in e-commerce websites. Your phone homepage that shows all the apps, has a modular grid. Instagram also uses a modular grid to show your feed.
Minimalism is a visual concept that never goes out of style. It has been around for 60 years and it’s still relevant today. The main idea in minimalist design is to say more by showing less. Minimalist design is clean, crisp and timeless. Unnecessary objects and flourishes are left on the drawing board. Only the absolutely necessary is included to get the message across.
Most minimalist designs include a lot of white or empty space. Even though white is the color of choice for most minimalist design, that doesn’t mean that others colors can’t also be used. White space can be replaced with black or blue space, as long as the other elements are minimal.
Minimalism began as a movement that ultimately influenced all types of art and design. Minimalism affected not only the fine arts and graphic design fields but also fashion, architecture, interior design and more. Nowadays, minimalism is quite evident in web design and branding schemes.
The Key Rules of Minimalist Graphic Design
Create minimalist infographics like this in minutes with this drag-and-drop tool.Try It for Free
Minimalist graphic design follows a few key rules. When creating your next project, be sure to refer to this checklist. Keep in mind that sometimes a minimalist design can work against you if there is no balance or if the empty spaces are too stark and overwhelming. Remember to keep it balanced, and that is a rule for all types of design.
Less is more
Keep it simple
Leave empty spaces
Use only the bare necessities
Implement a flat design
Keep it balanced
Use grids to maintain order
Let’s look at some examples of contemporary minimalist graphic design to inspire your own creations. At the end, we will take a quick look at some historic minimalist art and design posters to further fuel your creativity.
Examples of a Minimalist Brand Image
A company’s visual identity incorporates all aspects of its brand, including the logo, packaging, business cards and marketing materials. Designers can take a minimalist approach for all these components of a brand’s image. For those who think a minimalist approach may lack energy and dynamism, a successful minimalist brand image can become very memorable for potential clients.
Take, for example, Miselu, a San Francisco startup that created an innovative iPad piano keyboard for musicians on the go. The creative brains behind the minimalist Miselu brand is Character, a design and branding agency in San Francisco. We think Miselu is a perfect example of how minimalist design can be creative and visually appealing.
The strategy behind the Miselu brand was to create a look and feel that would fit both the physical and digital realm. Channeling the already beautifully minimalist Miselu piano keyboard, the designs are simple yet unique. The monochromatic grayscale and contrasting black-and-white details come together to create a timeless brand. All in all, Miselu is a minimalist success.
Create minimalist business cards with this drag-and-drop tool.Try It for Free
Examples of Minimalist Websites
The trend in minimalist websites is very noticeable. Websites of all kinds now sport an uncluttered design. Earlier, I mentioned the “white space” rule of minimalism. Please keep in mind that rules are meant to be broken and that white is not the only color you can use to achieve a successful minimalist design. Using another color as the main accent or background can also be considered minimalist, as long as the rest of the design follows other key aspects like “less is more” and “keep it simple.” Let’s look at some examples of minimalist websites.
Velvet Hammer is an independent music management company. They represent artists like Alice in Chains, Korn and Smashing Pumpkins. The loading widget for this site is a fast scrolling slideshow of black-and-white concert photos in the center of the screen. Then the V and H spread out from the middle and you are welcomed with an extremely balanced design. All photos on the site are in black and white until they are scrolled over. The background has a very subtle dotted pattern that gives the site a minimalist grunge effect.
The Velvet Hammer website was designed by Suspended Animations creative studio. These creative geniuses have a minimalist website of their own as well. Baptiste, one of the developers at Suspended Animations, recently designed the website for the Despicable Me 3 film. The site boasts a very fresh, minimalist style.
Despicable Me 3
We Ain’t Plastic
Roland is a creative technologist and user experience engineer with an awesome minimalist website. His company is called We Ain’t Plastic, and the way he presents himself and his services is succinct and to the point. The large, dark grey gem that welcomes you to the page is centered, powerful and balances out the entire design. We Ain’t Plastic is a great site to get inspiration from.
It is not uncommon for a modern wristwatch brand to have a minimalist website. NTN is special, though. The designers behind this site really took into consideration what a watch is about: time. Incorporating an analog watch face that actually tells the time is genius design. The lifestyle photography that markets the brand is organized in a simple, no-frills grid. This site is a perfect example of how a minimalist website doesn’t need to be white. Even the NTN logo is perfectly minimalist.
Examples of Minimalist Business Cards
All brands need business cards. Designing a minimalist business card is not as simple as putting your name in the middle in Helvetica. Business cards are so compact that even if they are minimalist, they need to have a designed quality to them. Nobody wants their cards to look like they were made in Word and printed at home.
Finding the balance for a minimalist business card is in the details. Having each side a different color, placing the logo alone in the center or bleeding off the edge or printing only your first name in huge letters can give your business card a perfect minimalist look.
Let’s look at some examples of minimalist business cards.
These self-branding business cards look simple because the paper is white and the text is black. But there are some details that make it minimalist instead of simple. The texture of the paper gives the design a little personality. The logo is alone and centered in a vertical axis on the back of the card. The logo features a cow in the design of the last letter “o,” looking back over her shoulder.
The front of the card has the same cow, but looking forward. Raymond’s name is off to the left but with a thin line that bleeds off to the right. These little details are what give the card a minimal identity. This is a great example of a black-and-white minimalist card. If there were no paper texture, no thin line and no play on the letter “o,” the card would have turned out plain and simple.
This designer’s business card breaks the rule of white space and incorporates bright red. This use of red doesn’t mean that there is no empty space—there is plenty! Natalie placed the logo on the corner of the back of the card, in the exact same corner as the logo on the front of the card. This placement highlights the fact that the color of the logo is inverted when you turn the card around.
Braga Da Cruz
The Braga Da Cruz jewelry company asked designer Luke Halota to create their branding scheme. Luke used a grid of squares and circles to design the intertwined Braga Da Cruz logo. This is a great example of using grids to maintain order in a minimalist design. These business cards use a centered logo on the horizontal axis over a black sleek surface. On the other side, the name is printed with a large font, making it the focal point.
Examples of Minimalist Infographics
Like I mentioned earlier, minimalism can be applied to any kind of design. Infographics, even if they are large and full of information, can be designed in a minimalist style. The trick to designing minimalist infographics is to know exactly what information needs to stay and what needs to go. The visuals need to be exact and succinct—no extra, unnecessary information.
Let’s take a look at some minimalist infographics.
Kitchen Volume Conversion Aid
This infographic from Plainworks is a minimalist design about conversions for cooking..
What do you get when you combine valuable information and engaging visual content? Pure marketing gold.
Melissa Daley knows this better than most communicators. While many in her field would prefer to limit their marketing arsenal to word-processing software, Melissa is always eager to explore new visual content tools, especially as someone who promotes cutting-edge technology like the Internet of Things in her day-to-day work.
On her most recent quest to “step up her game as a visual content producer,” Melissa came across Visme and was instantly hooked. She found that even as a graphic design software for beginners, it allowed her to quickly and easily create visual content tailored to her needs, including infographic summaries of white papers, visual tweets and postcards for industry reception invitations.
We had a chance to speak with Melissa and find out more about how she uses Visme to communicate more effectively. Here is what she had to say in her own words:
For those who are unfamiliar with the Industrial Internet of Things, tell us a little bit about your work.
Currently, I’m working as a senior marketing specialist for the Industrial Internet Consortium, an open membership organization that promotes the growth of the Industrial Internet of Things (IIoT). For those who are not familiar with this, it’s a network of interconnected machines and sensors that is revolutionizing industrial automation.
There are companies of all different sizes transitioning to the Industrial Internet of Things. For example, there are water delivery systems, factories, smart grids for energy, security and surveillance systems that are all starting to implement this technology.
It’s a really interesting dynamic. We have members who might even be competitors in the business world, but they get together and do experiments to drive the fundamentals of the Industrial Internet. They create controlled experimentation environments called testbeds and make those ideas happen.
One that’s really big is time-sensitive networking, which can be used in fields such as health care, solar energy, intelligent urban water systems, retail analytics, security planing and farming. For example, when applied to agriculture, you can use cameras and place sensors in the ground to automatically detect which crops need to be watered or fertilized.
How do you use visual content to make technical concepts easy to understand and engaging?
Since last summer, early fall, I’ve been using Visme to produce visual marketing collateral for business development. For example, I’ve created infographics that are summaries of white papers, as well as visual tweets, postcards for industry reception invitations and internal documents, such as a global map to display where all our members are based.
As a college professor at Bay Path University and Emerson College, I also started using Visme a year and a half ago to create engaging infographics.
It is readily apparent that students are becoming more visual in how they consume content, so I’ve created a number of infographics related to concepts such as project management and public speaking principles. It helps increase engagement, retention and understanding of the content, both for undergraduates and graduates.
Create your own visual marketing collateral with this DIY tool.Try It for Free
How did you find Visme and why did you choose it over other graphic design software for beginners?
About a year and a half ago, during the summer of 2016, I decided that I needed a tool to communicate more effectively, not just in marketing but also in my role as a professor. Specifically, I needed something more interesting than PowerPoint to communicate content to students.
I chose Visme over other content creation software because, for one, it is able to handle Excel files, like when I want to upload data for a chart or graph. Also, for my investigations, Visme is more robust than other graphic design software for beginners. I love its ease of use, iconography and different styles of visuals provided with the platform. You can switch it up and change any of them really quickly.
I’ve been an evangelist for Visme since I’ve started using it. I told my colleagues about Visme in another marketing role, prior to the one I’m in right now. I used it there and in a couple of other marketing roles.
Most recently, at IIC, I shared the program with my colleagues, and I was like, “I can teach you how to use this. It would be really fun for us to use together.” There is only one person using InDesign with any regularity, so this is a quick way to get everyone together on the same page when creating and sharing content. With a 3-person license, we’re able to do things on a dime that we weren’t able to do previously to drive collaboration in the content creation process.
For example, this morning I had to create a postcard invitation to hand out at a trade show we have coming up. Because there are two of us working on this project, we were able to easily communicate with each other and say, “hey, can you fix this and change that and send it to such-and-such person.” With Visme, there isn’t this heavy, complex interface like you have in InDesign. If you know PowerPoint, you can find your way around Visme.
Empower your team to create better visual content, in less time.Try It for Free
Can you give us a few examples of how Visme is helping you create visual marketing content?
Besides the previous examples, I’ve also used Visme to create visual content for an NGO called Virtual Activism and as supporting material for the courses I teach at Emerson College in Boston.
Also, I’ve used it to create my own visual cover letter infographic to highlight some key points in my resume.
What other positive business results have you seen from using the tool?
Besides stepping up my game as a visual content producer, Visme has also helped reduce the time I spend on a particular piece of content. For example, it used to take me three to four hours to create something really visually attractive and appealing in PowerPoint. Now, it only takes me an hour and a half in Visme.
What Visme features do you like the most?
I love the icon library. It’s really useful, professional and whimsical at the same time. It provides a real visual difference and cuts through visual exhaust when it comes to content creation, especially in comparison to ClipArt in PowerPoint. There are some really ugly ClipArt in PowerPoint, but the icons available in Visme are visually compelling, drive engagement and get people’s attention.
I also find the Media Library very useful. I can place my visual tweets in folders and organize content for future use.
Would you recommend Visme to others?
Definitely. I already have. For example, a former colleague of mine, who has also been a professional mentor to me, is having his students at a state university here in Massachusetts use Visme to create infographics for an upper level management information systems class.
Are you looking for an affordable graphic design software for beginners that will save you the time and resources needed to master complex design tools? Take Visme for a test drive here and let us know what you think below!
Las has visto en todas partes—desde salones de clase hasta oficinas, las infografías pueblan nuestras vidas y nuestros medios de comunicación. Es difícil no verlas en nuestros muros de Facebook y otros lugares en la red. Con fácil acceso a programas para crear infografías, nunca han sido más fáciles de hacer. Muchas personas están aprovechando el momento!
Sin embargo, con esa palabra tan presente en las redes, uno se pregunta: ¿Qué es una infografía? Estas gráficas se confunden fácilmente con gráficas de otros estilos, inclusive teniendo su propia historia, diseño y propósito.
Empecemos con una definición general. De acuerdo a dictionary.com, una infografía es “una representación visual de información en forma de una gráfica o alguna imagen acompañada por una cantidad minima de texto, con el propósito de dar una visión de conjunto fácil de entender, muchas veces sobre un tema complejo.”
Quizás te estás preguntando: “¿Pero cómo es esto diferente a una visualización de datos?” De acuerdo a la guía Good Charts by Harvard Business Review, existen cuatro tipos de gráficas informativas: declarativas, conceptuales, exploratorias y a base de datos. Para poder saber el estilo de alguna gráfica que quieras crear, deberas buscar la respuesta a estas dos preguntas:
¿La información obtenida es conceptual o basada en datos?
¿Estoy declarando algo o lo estoy explorando?
Si contestas “conceptual” o “basada en datos” a la primera pregunta y “declarando algo” a la segunda, probablemente estés lidiando con una infografía, demostrada en la mitad superior de la gráfica a continuación.
Si contestas “basada en datos” a la primera pregunta y “explorando algo” a la segunda, entonces es muy probable sea una visualización de datos, la cual está demostrada en el cuadrante inferior derecho en la gráfica a continuación.
Este práctico cuadro te puede dar una mejor idea de como clasificar gráficas informativas, pero para verdaderamente entrenar la vista y reconocer cada uno, probablemente necesites algunos ejemplos. A continuación, te mostramos algunos ejemplos reales que te ayudarán a identificar las diferencias entre una infografía y una visualización de datos.
Visualización de datos: Exploratorias y a base de datos
Dale una mirada a esta fascinante visualización de datos sobre el impacto que tuvo la Teoría de la Relatividad sobre las actuales investigaciones Físicas, un siglo después de que las primeras ideas de Einstein aparecieran. Esta gráfica permite que el observador pueda interactuar con la información acercándose a puntos importantes y observarlos desde diferentes ángulos. Esto permite que los lectores puedan absorber la información como ellos prefieran – a profundidad o sobre la superficie.
Los cuadros se usan seguido dentro de las infografías, pero no son las misma cosa. Los cuadros demuestran datos específica en forma visual y pueden ser declarativos o exploratorios.
Si todo lo incluido en un cuadro tiene el propósito de informar sobre un tema específico y predeterminado, entonces puedes estar seguro que es declarativo. Sin embargo, si muestra información sobre un tema único del cual el lector pueda sacar sus propias conclusiones, entonces seguramente es exploratório.
Las infografías, por más que incluyan cuadros, también usan otras imágenes y palabras para demostrar un único punto. Probablemente usarías cuadros para demostrar una colección de datos, en vez de intentar incluir mucha información en una sola gráfica.
Es fácil confundir diseño informativo con infografías ya que sus nombres son parecidos. Sin embargo, los dos sirven diferentes propósitos. De acuerdo a Dirk Knemeyer, el diseño informativo no tiene un significado específico. Existen varias maneras de comprenderlo, como puedes ver aquí. Un posible significado sería: “El punto de intersección entre disciplinas de lenguaje, disciplinas artísticas y de estética, disciplinas de información, disciplinas cognitivas y de comportamiento y tecnologías de negocios, leyes y producción de medios.”
El diseño informativo se usa específicamente para conectar e integrar diferentes disciplinas. No es un estilo específico de visuales, como son las infografías, en realidad abarcan un amplio rango de conceptos. Por ejemplo, Clare McDermott sugiere usar el diseño informativo en forma de “cuadros de anotación” para llamar la atención a un concepto específico.
Entonces, ¿Cuándo usamos infografías?
Jaime Nacach nos brinda una respuesta enumerando cuatro usos de infografías:
Ilustración de datos: Esto significa tomar lo datos recolectados de una encuesta (o funciones similares) y convertirlos en algo más interesante que un simple cuadro.
Simplificación de un tema complejo: Si tienes un concepto que no le cabe a uno en la cabeza, y necesitas organizar la información fácil y rápidamente, una infografía es el camino a tomar.
Haciendo comparaciones: Las infografías son muy practicas para demostrar la gran diferencia o la gran similitud entre cosas.
Apreciación: Sin importar de que trate, si es sobre negocios, política o cualquier otro tema, puedes rápidamente crear apreciación por una marca o una buena causa con infografías compartibles.
Hazte la siguiente pregunta, ¿Qué tipo de información quiero presentar? Si lo que quieres es algo llamativo con muchos datos simplificados, una infografías será la mejor opción.
Las infografías se han convertido en un estilo visual único, ¿Entonces cuándo y dónde fue que estas gráficas fueron creadas por primera vez? En realidad, sus orígenes se ubican en un pasado bastante lejano.
Seguramente los primeros dibujos que podrían ser considerados “infografías” fueron en efecto las pinturas rupestres. Estas no son las infografías que la mayoría de personas conocen, pero de todas maneras cumplían el mismo propósito: el de incorporar un tema dificil, como una historia o una lección, dentro de un formato visual y fácil de comprender. Los jeroglíficos y los mapas podrían ser considerados como visuales con propósitos similares.
La persona a la cual se le puede acreditar la primera infografía como la conocemos hoy es Christoph Scheiner. En 1626, Scheiner usó infografías para rastrear el recorrido del sol. Publicó la gráfica en Rosa Ursina sive Sol, así iniciando la importancia de la infografía.
La semilla de la infografía fue plantada por Scheiner, pero fue un hombre escocés llamado William Playfair el que verdaderamente expandió su existencia. De acuerdo a Clive Thompson, Playfair originalmente dibujaba patentes, y luego se dió cuenta de que podría aplicar sus ilustraciones a datos sobre economía, haciendo que sean más agradables visualmente.
Con Playfair a la cabeza, estas infografías emergentes empezaron a prosperar por todo Europa durante el siglo 19, incluyendo varios ejemplos notables. André-Michel Guerry fué el primero en usar sombreados para areas que incluían una mayor densidad de cierto tema, como areas donde el crimen era más común. Muchos siguieron el ejemplo con sus propias creaciones.
En la última parte del siglo 19, Florence Nightingale usó infografías para presentar su caso a la Reina Victoria. Quería conseguir mejor cuidado médico para los veteranos de la guerra de Crimea.
Resulta que las infografías habían pasado de simplemente representar datos científicos o económicos a temas políticos y morales. Estas gráficas llegaron hasta América donde los “slave maps“ eran usados para determinar donde pelear en la Guerra Civil. Zonas oscuras significaban mayor densidad de esclavos, denominando las localidades donde era necesario enfocar los esfuerzos de guerra.
Las infografías se diversificaron en el siglo 20. Rebecca Onion compartió algunas infografías del siglo 20 originalmente publicadas en el Scientific American. Estas gráficas se enfocan en una variedad de temas (por ejemplo, razones para divorciarse). Inclusive NASA envió infografías al espacio, en forma de “Placas Pioneras” aborde del Pioneer 10 y Pioneer 11.
El uso de las infografías en el siglo 21 se expandió a muchos medios, incluyendo programas de televisión, videojuegos, y periodicos. La introducción de programas como los de Adobe hizo que el proceso de creación de estas gráficas sea más fácil, y marcó el camino para los programas y las infografías del presente.
El día de hoy, las infografías aun aparece en publicaciones y otros medios, pero ya se han expandido a otras áreas como el salon de clases y marketing de contenido.
Errores comunes para evitar
Hay muchas ocasiones en las que se pueden usar las infografías hoy en dia, y también muchas oportunidades para que las cosas salgan mal.
Emilie Flutterman comparte una variedad de ejemplos sobre cómo se pueden usar las infografías. Por ejemplo, Flutterman menciona que las infografías se pueden usar fácilmente como curriculum vitaes, y que pueden ser usadas para crear comparaciones o llamar la atención a alguna buena causa.
Kathy Schrock menciona que las infografías funcionan muy bien como evaluaciones y brinda una lista de recursos para profesores, incluyendo muchos ejemplos de infografías creativas. Vale la pena hecharle un vistazo al blog de Kathy Schrock, especialmente si eres un educador interesado en cómo incorporar estos conceptos dentro del salon de clases. De manera similar, Catlin Tucker comenta como la enseñanza de infografías les dió a sus alumnos habilidades prácticas, mostrando algunos de sus trabajos como ejemplo.
Con la aparición de las infografías en situaciones educativas, no es de sorprenderse que estos también se vean dentro de presentaciones hechas por alumnos. Ellos naturalmente son atraídos por la idea de que la representación de datos pueda ser mucho más accesible y visualmente agradable. Igualmente, logra que la creación de presentaciones sea un poco más amena.
El medio en donde las infografías se han visto más influyentes es en el de marketing de contenido. Esta infografía ilustra varias razones por las cuales muchos quieren usar infografías en sus esfuerzos de marketing. Desde conseguir que los temas sean más accesibles hasta que el contenido se haga viral. Joe Pulizzi enumera algunas de las mejores infografías sobre marketing de contenido con el propósito de dar una idea sobre cuales funcionan mejor que otras.
Por mas que te sientes preparado para empezar a crear infografías, hay algunos detalles que debes tener en cuenta. Crear una infografía de baja calidad puede llegar a confundir al lector. Una infografía confusa puede hacer que pierdan interés, en vez de mantener su atención con datos fáciles de entender.
Nayomi Chibana publicó una lista de 10 razones por las cuales una infografía puede irse por la deriva. Por ejemplo, nos advierte sobre como abordar un tema sobre-usado y desglosarlo de manera alternativa y original. Así captivanto la atención del observador.
También nos advierte sobre riesgos como diseño deficiente o hacer que la infografía sea demasiado larga.
A continuación algunas recomendaciones para que tu infografía destaque del montón:
Sé original: Haz algo que otros no hayan hecho antes, o de una manera completamente nueva.
Haz algo inesperado: Sorprende al observador y no vayas a lo seguro. Pero recuerda que la sorpresa no le reste valor al tema principal.
Conoce a tu audiencia: Ten en mente a tu audiencia y diseña algo que sea atractivo para ellos.
Usa combinaciones de colores y gráficas atractivas: Lee un poco sobre teoría de color para saber cuales colores van bien con otros y cuales emociones provocan. Luego implementa lo que has aprendido.
Conoce bien tu tema: Asegurate de tener todos los datos correctos antes de incluir esa información en la infografía.
Con estas recomendaciones en mente, ya puedes empezar a crear visuales asombrosos.
Hacia el Futuro
Las infografías son muy populares hoy en día y han evolucionado de manera sorprendente en los últimos años. ¿Pero que traerá el futuro?
Sin duda las infografías seguirán siendo utilizadas con frecuencia por negocios, educadores y los medios, pero existen posibilidades que vayan a evolucionar igual como hace la tecnología. Quizás en el futuro empecemos a ver infografías más interactivas, tipo videojuegos o inclusive en 3D. Otra posibilidad es la incorporación de infografías en experiencias de realidad virtual.
Las infografías siguen creciendo y cambiando, y si aun no has trabajado con ellas, es el momento perfecto para empezar. Aprovecha a descargar nuestra guía gratuita para principiantes sobre crear infografías compartibles en el link al final de este artículo. Usa tus ideas innovadoras para convertirlas en algo memorable.
Have you been looking for a presentation software that will help you stand out from run-of-the-mill PowerPoint presentations? Or an online solution that will help you collaborate with team members and design stunning slide decks in a fraction of the time it takes with traditional tools? If so, we’ve researched some of the best presentation software options out there and visually compared them so that you can choose the ideal one for your specific needs.
What is Presentation Software?
For the sake of achieving an objective comparison, we should first define the term presentation software.
Presentation software, or a presentation program, is a desktop- or cloud-based application that allows the user to present information to an audience using a sequence of multimedia formats, such as images, video, audio and text. This visual presentation can be used to accompany a live talk or speech or as a standalone slide deck.
The first and most well-known presentation software that any of us has ever used is Microsoft PowerPoint. Along with its competition, Apple’s Keynote, these two are still widely used. Nevertheless, the necessity for easier and more accessible presentation software brought along the great collection of choices we have now.
Let’s look at some options in best presentation software. Compare the best ones in this handy visual guide we created to summarize the information in this post.
(Click on the Maximize button to the bottom-right of the graphic to view full screen.)
Visual Guide: Best Presentation Software
Embed on your site:
<script src=”//my.visme.co/visme.js”></script><div class=”visme_d” data-url=”jwv6gr4v-presentation-software” data-w=”2100″ data-h=”1861″ data-domain=”my”></div><p style=”font-family: Arial; font-size: 10px; color: #333333″ >Created with <a href=”http://www.visme.co/make-infographics” target=”_blank” style=”color: #30a0ea”><strong>Visme</strong></a></p>
Create your own interactive infographics like this in minutes with this drag-and-drop tool.Try It for Free
How to Decide on the Best Presentation Software
When choosing the right presentation software for your projects, there are some things to consider:
Does the price point fit your budget?
Is it easy to use?
Who is the program geared at: businesses, educators, bloggers or social media managers?
Does it have lots of templates to choose from? Are they good quality and helpful?
Is the built-in graphic asset library extensive and varied?
Can you embed content, add videos or GIFs?
Can you add audio to your presentations?
Can elements be animated?
Is it desktop or cloud-based?
Can you use it to create presentations on any of your devices?
Can finished presentations be viewed offline?
Can you have team accounts or business accounts for easy collaboration inside your company?
Does it include a Brand Kit? Is it easy to use?
Can the finished presentation be shared online straight from the presentation software?
Can your presentations be uploaded to the cloud privately with password protection?
Does the presentation software include analytics to see how your projects perform on social media?
Can you use the finished presentation as a lead generator straight from the software?
We will look at all these aspects in the following list of best presentation software so you can make your own well-informed decision.
Visme is one of the most complete presentation software options available online. Making professional presentations is easy and straightforward. Pretty much everything can be customized or moved around. That is not all that Visme can do, though. It also offers an infographic and social media image editor.
Visme can be used for free to test it out for as long as you want. You can create up to three projects.
For more access to all of Visme’s capabilities, the paid plans are separated into Individual, Business and Education. Individual Plans start at USD 15 a month and the tiers go up to USD 90 a month for a Business Teams plan. There are discounts for yearly billing and non-profits.
Ease of Use
Visme is quite easy to use. Switching from slide to slide is uncomplicated. You can save a slide to use on another presentation by keeping it in a slide library. Slides can also be turned into a content block to reuse.
Who Is It For
Large Businesses, small companies, educators and bloggers. Visme is pretty much for everyone.
The options are extensive and varied in style. From minimalistic to photographic, there are many templates to pick from. The provided template slides can either be customized or used as is from the slide collection. Also a new blank slide can be added to any presentation. A presentation can also be created with a blank template and once in the editor, there are content block templates that can be used.
Graphic Assets Library
The assets library in Visme includes lots of icons, illustrations, stock photography and graphs to include in your presentations. The color of the icons and some of the illustrations can be easily changed to match your brand.
Videos and GIFs
It is easy to insert or embed videos and GIFs inside a Visme presentation
Adding audio to a presentation is easy on Visme. Either along with a video or as the audio on its own. You can also record a voice over.
Embed Third-Party Content
There is more content that can be embedded into Visme presentations, like polls, quizzes, forms and any content that can be turned into code to insert in an iframe.
Features inside Visme presentations can be animated. An animation button gives options as to what can be done with animations, from “flying in” to “fading out” and more.
Desktop or Cloud
Visme is an online cloud-based app that can be easily used on your computer.
Visme offers a wide selection of data widgets that allow you to creatively visualize statistics and figures in the form of gauges, clocks, pictographs and icon arrays.
Finished presentations can be viewed offline in four different formats. The best option is to download it as an HTML 5 file, that way it will maintain all the animations when opened on Google Chrome, even without internet. Downloading as an HTML 5 file is a premium feature. Presentations can be also downloaded as a collection of .jpg or .png images, or as a pdf.
Visme has a premium teams plan that lets all team members customize and complete projects together.
Visme has a brand kit feature to keep your presentations on brand when your teams are working together.
Share to Social Media
Once a presentation is finished it can be shared to social media quite seamlessly right from the editor. It can also be downloaded.
Privacy and Password Protection
Presentations on Visme can be published privately with password protection so that only the people you want can access it.
When a presentation is shared to social media it can be analyzed for views and sharing.
You can add a signup form to your presentations to collect leads that could potentially become clients.
Haiku Deck is a presentation software that is straightforward with a simple interface that makes quick and practical presentations. Presentations can be created on the computer and on mobile devices.
Haiku Deck can be tried for free with one available presentation. The Public plan is USD 7.99 a month, Pro plans are USD 9.99 a month billed annually and USD 19.99 billed monthly, and Premium plans are USD 29.99 a month.
Ease of Use
Haiku Deck is quite easy to use and menus are easy to follow. There are word size limiters and specific text placement choices for each slide. Charts are simple to create and can be customized. The editor can be connected via cloud to all devices. The new addition, Zuru, is an Artificial Intelligence system that creates creative presentations from simple PowerPoint files or outlines.
Who Is It For
The Haiku Deck presentation software is geared mostly at educators and classrooms. Businesses and bloggers can also use it for practical purposes.
Templates on Haiku Deck are more like an inspiring collection of photographs for a specific niche with some suggestions on where to place the text and what charts to include.
Graphic Assets Library
The available graphic assets library in Haiku Deck are millions of photographs, numerous font choices and charts and graphs.
Videos and GIFs
YouTube videos can be embedded easily in a Haiku Deck. GIFs cannot be added to Haiku Decks but a finished presentation can be turned into a video or into a GIF.
Narrations and voice overs are easily recorded on a presentation in Haiku Deck.
Embed Third-Party Content
Only videos can be embedded.
Features can’t be animated in Haiku Deck
Desktop or Cloud / Available to Create on Multiple Devices
Haiku Deck is a cloud based app which is available for editing and viewing on your laptop and also as an app on phones and tablets.
Haiku decks can be downloaded as .pptx files for offline viewing.
Share to Social Media
Presentations can be easily shared to social media from the editor.
Haiku Deck offers team possibilities upon request.
There is no brand kit but you can add your logo to the finished product.
Privacy and Password Protection
Pro and Premium plans have private and password protected capabilities
Premium plans have analytics for who has viewed your presentations.
Emails cannot be captured with Haiku Deck but slides and presentations can be sent with invitations to your existing email contacts.
Emaze is a powerful presentation software that lets you create and edit presentations with creative templates that can be customized upon choice on each slide. Emaze not only offers presentation creation but also capabilities for e-cards, websites, blogs and photo albums. Emaze presentations have 3D and parallax animation features.
Emaze can be used for free with access to create five presentations and five websites and one month of analytics support. For lots more capabilities in the emaze editor, the are two pricing plans: Business and Education. All plans are billed once a year, but the monthly breakdown would be..
The 2018 Pantone Color of the Year was announced this past December and we couldn’t be more excited!
In celebration of the new color, 18-3838 Ultra Violet, let’s have a look at how the Pantone Color System and the Pantone Color Institute have been the kings of influence in all aspects of color design and color trends throughout the years.
The Pantone Color Matching System
The Pantone Color System is the most important color matching system in the world. The system originated in 1963 to solve the problem of complicated color matching in the printing industry. Soon after, Pantone became the easiest and simplest way to classify, communicate and match colors with the use of a color catalog in a fan format. Every color, in every tone and tint was given a number to classify it. Pantone literally wrote the book on color matching. For over 40 years, Pantone has been the go-to color matching system for not only the design industry but also paint, textile and plastic manufacturers.
The Pantone Color Institute offers designers, marketers, creators and brands a chance to work together and build a strong and powerful color presence. As the leading color matching system, their knowledge of color is unparalleled. They are the experts in how color affects not only design but also consumerism.
The Color of the Year
In 2000, the Pantone Color Institute created the Pantone Color of the Year as a trendsetting concept for branding, marketing and creative society as a whole. The introduction of the Pantone Color of the Year confirmed The Pantone Color Institute as the front-runner for all things color related.
It is not surprising then that The Pantone Color of the Year is awaited with much excitement and anticipation every December.
How Does the Color of the Year Influence Marketing Trends?
The Pantone Color Institute studies color trends throughout the year in order to decide on the next Pantone Color of the Year. They take into consideration all aspects of society: fashion, marketing, social media and even politics. The hue chosen as Color of the Year has become increasingly influential in the vast world of design and brand marketing.
The first Color of the Year was selected back in 2000, but it wasn’t until 2007 that the color trend forecasting took on a life of its own. Nowadays, when a new color is announced, Pantone offers color lovers an array of inspirational products and color combination palettes designed especially with the corresponding color in mind. Hundreds of brands take on the task of designing products with the Color of the Year. This reinforces the importance of how the Pantone color trend forecast is important and influential.
In the last few years, the announcement of the new Color of the Year has had plenty of media coverage. Bloggers have written articles about how to use the color; homemade producers have created products to sell; graphic designers have created social media templates … and that just skims the surface.
Create your own social media graphics and apply custom color schemes.Try It for Free
How Can You Incorporate the Color of the Year Into Your Business?
The extensive color trending research done by the Pantone Color Institute saves you countless hours of marketing research for your own business. When the new color is announced in December, you or your designers should look into how it can be incorporated into your business.
The Pantone Color of the Year is a color trend forecast for the consumer, which means that it’s intended to be used for consumer products and designs created for clients. Some creative brands renew their look every year according to the new color but most businesses cannot handle that much change. The Color of the Year is meant to be used for marketing and product creation, not necessarily a rebranding. This means that you can create ads with the new color, just don’t change your logo or brand colors.
When posting your Ultra Violet inspired visual marketing designs on social media, don’t forget to use the dedicated hashtag #COY2018 and get extra (and unexpected) exposure.
Some Creative Ideas
Clothing companies can design some garments in Ultra Violet.
Makeup companies can create an Ultra Violet collection.
Cake and dessert businesses can create some Ultra Violet delicacies.
Graphic designers that sell ready-to-use designs can create some Ultra Violet templates or social media graphics.
Ultra Violet can be incorporated into homemade products and decorative prints.
Interior designers can suggest Ultra Violet decorative pieces to their clients.
Merchandising companies can offer Ultra Violet products.
Since 2013, Pantone offers extra color and design tools which match the announcement of the Color of the Year. Graphic designers, fashion designers, makeup designers, interior decorators and product manufacturers have access to all sorts of Pantone Color System tools available for creating new and trending products and graphics with the Color of the Year.
Any kind of product can be manufactured with the Color of the Year. For example, Pantone has a line of products that renews every year with the new color: mugs, keychains, and specialized color chips. Pantone also has a special plastic color matching system for plastic product manufacturing.
Graphic designers can incorporate the hue into color schemes for branding, publications or packaging. Fashion designers can create clothing and accessories that either showcase the color or use it as an accent. Fabric designers can incorporate the color into textured fabrics or patterns for curtains, pillows and throw blankets. The possibilities are truly endless when it comes to using the Color of the Year in consumer products.
Check out the amazing array of products available this year with Ultra Violet. There are headphones, hoodies, lipsticks, sneakers, cameras and more.
Successful Campaigns Using Ultra Violet
Butter London: Ultra Violet in Makeup Collections
Butter London partnered up with Pantone to create an Ultra Violet line. If you have a makeup line, you can select the colors that are closest to Ultra Violet or bring out new products in that color. Promote them as a line inspired by the Pantone Color of the Year. If you want to partner up officially with Pantone, then get in contact with them so you can use their logo and color chip images in your marketing efforts.
Irtronix: A Creative Play on the Nature of their Business
Irtronix is a company that specializes in UV LED light products for sterilization and medical purposes. They tapped into the Color of the Year frenzy because Ultra Violet is exactly what they are about. Their designers created this ad and published it on Twitter with the #COY2018 hashtag and garnered new followers and most definitely new customers.
The Adobe Create Magazine released a Photoshop Tutorial to create a double exposure photography design with an Ultra Violet color fill. Adobe doesn’t stay behind when it comes to design trends. For the occasion of the release of the Pantone Color of the Year, they did what they do best! Designers have always loved Adobe creative tutorials and this Ultra Violet double exposure idea is unbeatable.
My B Sweet is LA’s favorite desserts food truck. The colors of their sweets are definitely striking! Their usual shade of purple in Halo-Halo ice cream and pop tart frosting is now garnering attention for matching Pantone’s Ultra Violet Color of the Year! They haven’t created a specific marketing scheme with it but it would be amazing if they did.
The Pantone Matching System (PMS) is and has always been a system for printed materials. The Pantone color on print compared to the same color on a screen will never be exactly the same, but it will be very close. This is why Pantone offers a few different systems for using Pantone colors on the web.
One of the greatest reasons for this is so that a brand can maintain its color schemes from print to web. These systems were also created because Pantone knows that some designs stay on the computer and never make it to print, like websites and social media.
Pantone also wants to make it easy for web designers and marketers to use the Pantone Color of the Year.
The Pantone Color Systems – Graphics is a collection of tools for designers and marketers that makes it easy to transfer color inspirations from swatches to computers and onto print. Pantone also offers systems for fashion and product design.
Insert any PMS number in the search box and it will show you the corresponding RGB and HEX codes to use on the web. A visual content editor like Visme will accept the HEX number. Advanced editors like Photoshop will take the RGB value. If you are unsure about the color number, you can pick a color in the color picker on the left and the website will then show you all the Pantone swatches that are similar in tonality. You can then pick your exact hue and it will show the RGB and HEX codes.
These are the color codes for this year’s color, Ultra Violet:
Create your own graphics with like this and apply your own HEX codes.Try It for Free
To use Ultra Violet in your Visme designs, insert the HEX code: 5F4B8B.
How will you incorporate the Color of the Year into your business this year?
Pantone Colors of the Year: 2000 to 2018
Before looking at all the previous colors of the year, let’s take a look at the brand new Color of the Year, Ultra Violet.
2018: Ultra Violet 18-3838
The 2018 Color of the Year is Ultra Violet. Representative of “what is to come,” the color Ultra Violet represents the mysticism of the cosmos, the importance of imagination and inventiveness, the power of the unknown and the search for more.
The color Ultra Violet carries a deeper magical meaning because of its name. In scientific terms, the color ultra violet is not commonly visible to the human eye. Ultra violet is the light emitted by the sun. By naming this tonality of deep blue-violet “Ultra Violet,” Pantone has bestowed a sense of magic to it. Historically, purple is a color related to spirituality and mindfulness. The 2018 Pantone Color of the Year joins science and mysticism in one marvelous package.
As every Color of the Year comes along, the influence over design and society as a whole grows in strides. With the spread of online marketing and social media, the Pantone Color of the Year gains more and more recognition. Pantone is no stranger to trends and they have been incorporating all kinds of creative solutions with every color that is announced.
This wasn’t so in earlier years. In fact, the first Color of the Year that was announced with a press release was the 2007 Chilli Pepper. After that, every color has come along with more and more background and recognition. Let’s take a look at all the colors between 2017 to 2007.
The Color of the Year 2017 was Greenery. Dubbed as “nature’s neutral,” Greenery was the color of new beginnings and the arrival of spring. The idea behind Greenery is that upon seeing the color, consumers visualize the great outdoors and the call of nature. Greenery reflects the shift into how greenery has made its way into architecture, urban planning, fashion and lifestyle choices.
2016 was the only year that the Pantone Color of the Year was actually two colors. Rose Quartz and Serenity together represented a search for wellness and peace. The combination of the warm rose tone and the cool blue also challenged usual color perceptions of gender differentiation. The double color represented the growing trend of gender neutrality in the fashion world and how that influenced other aspects of design.
The future of visual marketing has officially arrived.
Virtual reality and immersive, 3D media—once heralded as the next frontiers in communication technology—are already revolutionizing the way we market and sell products. And it’s not just corporate giants who are using it—small businesses are too.
Take, for example, ShowcasePros: a small agency based in Birmingham, Alabama that creates interactive, 3D virtual tours of real estate properties. Founded by Barry Bates and Julie Butler almost a year ago, the company uses cloud-based 3D imaging and aerial site photography to make real estate listings more interactive and engaging.
When he started his business, Barry was in need of a tool that would allow him to compile several of these virtual tours, links and descriptions into one page, without having to create an entire web page from scratch. He did some research online and found that Visme allowed him to easily create online interactive brochures in minutes.
We had a chance to speak with Barry and find out more about his experience with Visme. Here is what he had to say in his own words:
For those who are unfamiliar with the use of VR for visual marketing solutions, tell us a little bit about your work.
We have a small agency called ShowcasePros, and we do immersive, 3D photography for real estate and businesses that want to show off their properties. So, we always have the need to create visual marketing material on the fly that our clients can easily access.
When we do a home or a business, we have a standard procedure that we follow: We go out and literally scan the building. Some people think that we’re videographers, but what we really do is virtually scan properties and those examples live in the cloud.
How did you first find Visme?
The reason I needed Visme was that I couldn’t send a client a lengthy URL. I was worried about them being able to open it, so I used Visme to put the final product onto a page and also add directions and text around the actual deliverable.
We have a standard brochure that we create in Visme. It’s really like a web page, and we’re able to put examples from our gallery, add documents that clients can open and insert virtual tours that they can navigate from one place.
Create your own interactive pages and online brochures with this DIY tool.Try It for Free
We’ve been able to do anything we can think of. For example, we used it to pitch to clients. We just lay it all out on Visme, like a website. I can just send someone a link with everything that they might want to see, be it a video or a deliverable that we have.
Can you give us a few examples of how Visme is helping you create visual marketing content?
It’s worked incredibly well for us. It allows us to create layouts quickly. A lot of times making the layout in WordPress or any website builder is kind of complex, but with Visme, it’s really easy. We just create the content and then embed it onto our site.
For example, I create all my pricing tables in Visme and then just embed that onto a page on my website. This way, I can free form anything—it’s fast, easy, printable. I can update it in a minute and it gives me a ton of flexibility that I don’t have with a website builder.
How did you hear about Visme and why did you choose it over other tools?
I actually signed up for a free trial of Canva and played with it a little bit. Through online searches, your tool came up and I did a comparison at the time. I was like, “this is a no-brainer.” It was so easy to embed content and create a live brochure with videos and links in Visme. Yours worked really well for me.
For example, I spoke with someone the other day and got his hot points. I went to a project in Visme, put a couple of things in and “poof,” here we had a live brochure he could open up and look at different things. It’s fluid, not linear like a PowerPoint presentation, so I can put them on one page to allow clients to move around and take advantage of links, descriptions and call outs.
Embed videos, maps, surveys, websites and other third-party content in Visme.
What other positive business results have you seen from using the tool?
This tool has given me some really outstanding ways to put stuff in front of people that they can get their arms around. In just an hour, I get can get a lot done.
Although my material isn’t fluffy, beautiful design, it gets the job done and looks pro. Sometimes you dread using a tool because you know you’re going to fight it, but with this, it’s like, “oh, I need to do this, no problem.”
Create your own visual marketing material with this DIY tool.Try It for Free
It’s also really convenient: I can meet with clients, open Visme on their computer and create and forward a link right in front of them. Most importantly, you can duplicate something you’ve done and use it as a foundation and build it specifically to a client quickly. I have practically zero use for PowerPoint now.
If we hired a designer, we’d probably be back on pace with everyone else. But with this tool, I have everything I need to get stuff done quickly.
Would you recommend Visme to others?
I have a friend who also started his business nine months ago. He asked me, “how do you do all this so fast? We don’t have a webpage or anything.” So I told him to check out Visme.
Your tool is one of the monthly payouts I don’t have to think twice about. Your pricing is incredibly fair and if I find something this useful, then there’s no problem paying for it.
The free trial gave me a complete look before I purchased, while others make the free version so stupid that you don’t realize the power of the good one.
Lastly, what new features, if any, would you like to see in Visme?
I give you 99 stars out of a 100, and I can’t even tell you why I can’t give you 100.
But there’s one small thing I’d like to see: You have pre-made shapes and most of these are rounded. Since I like everything to be sharp, I would like more shapes like boxes and rectangles with sharp corners.
Visme’s “smart shapes” allow you to change the width without changing the length
Looking for a cost-effective way to quickly and easily create visual marketing content for your startup or business? Take Visme for a test drive here and let us know what you think below.
Read Full Article
Read for later
Articles marked as Favorite are saved for later viewing.
Scroll to Top
Separate tags by commas
To access this feature, please upgrade your account.