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It’s finally summer! We’ve put away our parkas and swapped our snow boots for sandals. After months of being cooped up indoors, we’re rediscovering the pleasures of fresh air and outdoor activities. But now, we have to contend with the heat and humidity.
Luckily, there’s plenty of ways to beat the heat in the Ocean State. The beach is never far away and there’s no shortage of refreshing cold beverages at our disposal (coffee milk, anyone?). But does anything beat a scoop of cold ice cream on a hot summer day? No way. Not in Rhode Island, not anywhere else.
This month, we’re looking at a phenomenal sales kit for Magnum Ice Cream, developed to introduce their new line of Magnum Tubs.
Magnum is famous for their premium chocolate-covered ice cream bars. The brand prides itself on sourcing quality, Rainforest Alliance certified chocolate and vanilla, among other ingredients. The impeccable crack of their smooth chocolate shell in combination with lush ice cream makes for an irresistible confectionery experience. But Magnum was looking to expand their product offerings beyond the bar, and needed a distinguished packaging design to launch their latest foray into frozen treats; Magnum Tubs, which have all the trappings of a Magnum ice cream bar remixed into an interactive ice cream pint.
We collaborated with Printing Arts to create a custom packaging experience that exemplified the character of Magnum while celebrating the inventiveness of Magnum Tubs. And before you get ahead of us – yes, there was real, cold Magnum ice cream contained in the box.
Beyond a delicious ice cream base, Magnum’s claim to fame is their luxurious chocolate, used to create a hardened shell on the outside of Magnum ice cream bars. Incidentally, there’s a certain chocolately-ness to the appearance of the box. A deep, earthy tone surrounds the box in brown Mano paper from Neenah. The combination foil stamp and debossing of the Magnum logo on the outside panel immediately invites us in, reassuring us of the quality contents of the box.
This sales kit was engineered to perfectly demonstrate the fun, engaging, and delicious Magnum Tubs. Printing Arts was responsible for the brilliant packaging design, while Taylor was behind the manufacturing process. Included in the kit was a pint of Magnum’s chocolate-covered ice cream, but also a gold spoon and an hourglass timer.
To amplify the impact of revealing the brand new product, a specially commissioned sheet of chocolate embellished with the Magnum logo was overlaid on top of the pint Magnum Tubs. Breaking through a chocolate shell is paramount to the experience of enjoying the product itself, and accordingly, cracking the chocolate shell in the box is integral to the packaging experience. This clever concept demonstrates the novelty of the product and establishes the mood for the ensuing sales presentation.
An hourglass was included to measure the optimum temperature of the ice cream after the outer shell is broken. As the spoon breaches a solid layer of chocolate at the top of the container with a magnificent *crunch*, the hourglass is activated to time just the right amount of melting as the chocolate and ice cream mingle.
When dealing with ice cream, there needs to be a certain assurance that the product stays frozen. So, an oversize foam insert was engineered not only to hold the collateral in place, but to insulate the product and maintain optimal temperature. Thick, durable Eskaboard comprises the material structure of the box, providing not only a reliable rigid construction, but a final level of insulation for that coveted ice cream.
The insert was developed as the key feature of the box. Black flocked foam gives a velvety texture to the interior, indicative of the premium product it holds. Besides the sheer amount of foam used for insulation purposes, each of the designated collateral areas were die-cut for ease and efficiency of removal. Notice the thumb cuts on either side of the spoon and the hourglass.
Premium magnet closures provide a touchpoint of assurance on the packaging journey. Ensuring a tight seal, the magnets give a sense of security as well as luxury. The resistance of opening the box might come as a surprise, after all, we expect a box to open with minimal effort, but the addition of magnets immediately indicates that this is another class of packaging, beyond the average box.
On the reverse side of the lid is an instructional from the folks at Magnum, punctuated with the hashtag #MadeToBeBroken. Gold foil stamping to match the decoration on the outside panel heightens the high end sensibilities of the packaging. The simple addition of a branded message in artisan foilwork gives a far different sensation than if the message were rendered in digitally printed ink. Every letter, every character shimmers, adding a dynamic element to the copy that print doesn’t necessarily afford.
Also, consider the intricate, precision work involved with foil stamping such a large volume of fine lettering. Getting every word and phrase perfectly treated with the right amount of gold foil was no small task, involving multiple adjustments to properly distribute pressure and heat across each panel.
This sales kit represents the possibilities of custom packaging. Paperboard is an incredibly versatile material, able to adapt to the packaging needs of a wide variety of markets. Frozen confections aren’t the first thing that comes to mind when we think of rigid boxes, but with a little finessing (or a lot of clever design) a premium product like Magnum Tubs is suited perfectly for paperboard.
You can shield your eyes from bright light, hold your breath to avoid an awful smell, but loud noises are practically impossible to escape. The auditory hazards of our day-to-day lives are abundant, though generally not harmful enough to impact our quality of life. The more we expose ourselves to dangerous decibels, the more we put our hearing in peril.
But the severity of hearing loss and rate at which we lose our sense of sound is in our control more than we realize. That’s where earplugs, earmuffs, and other forms of hearing protection come into play. To defend against occupational hearing loss and the aural assault of modern life, Howard Leight and Bilsom have developed an impressive series of hearing protection hardware.
Howard Leight is a leading brand of contemporary hearing protection offering an expansive array of products suited for almost any conceivable noisy environment; for everyone from industrial workers to front row headbangers. Their products include both disposable and reusable earplugs. Similarly, Bilsom makes a variety of protective earplugs and earmuffs. The two brands came together in this kit for a supreme sampler of hearing protection hardware.
We worked with Howard Leight and Bilsom to create a one of a kind sales kit that embodied the modern sensibilities of the brands and showcased their product offerings. By all appearances, this is a typical base and lid box – maybe a little more colorful than usual. But once the lid is removed and the interior can be examined, this box quickly defies expectations and reveals a comprehensive packaging experience.
You could argue that this box is really eight in one. There are seven unique trays loaded into the base of the box; six for the Howard Leight earplugs and one for the Bilsom earmuffs. Each of these trays are composed of white vat board and fit into the larger base with utmost precision.
The arrangement of the trays took some finessing. Seven perfectly symmetrical containers had to be coordinated within a fraction of an inch, sizing each piece to precisely fill out the base. The individual trays keep the sample products separated and organized. To ensure a perfectly flush fit for every tray, a copy bar was added with the Howard Leight and Bilsom logos printed in PMS and treated with gloss varnish- a branding touch-point that makes clever use of the remaining space in the base not occupied by the vat board trays.
The brilliant colors of this box are achieved thanks to an offset PMS decoration with matte varnish, a decorative technique which renders incredible color saturation and brightness. The main advantage of a PMS color system versus a 4C (or CMYK) is the ability to match an exact color without compromising brightness or depth. The specificity of color brings out the ultimate branded expression of the packaging, allowing for perfect coloration aligned with brand standards.
It’s worth pointing out that for a box made to contain various forms of hearing protection, these colors are loud. Outrageously so. They clash a little bit, the green and orange tones are almost unnaturally bright – but that’s what makes this design all the more brilliant. You can’t escape these colors, they don’t fade into the background, they stick out and command attention. They’re loud.
The logos on the exterior of the lid received a spot gloss varnish to add some punch to the packaging. In contrast to the matte finish of the cover wrap, the gloss decoration gives each branded aspect of the box prominence. Bold coloration is crucial to the success of this design, not only in grabbing attention, but in framing the branded aspects of the packaging. Bright glossy logos stand out against the saturated colors of the wrap.
At Taylor Box, we’re proud that our premium packaging is made in the USA. Being an American manufacturer in this day and age is a tremendous point of pride, and we’re crusading for the quality and craftsmanship inherent to manufacturing in the United States. We’re proud of being American manufacturers, but there’s another part of our identity that’s just as important. That’s being Rhode Islanders.
Rhode Island gets a peculiar mix of attention. While it seems Providence (and the rest of the state by extension) is getting plenty of praise lately, we still feel the shadows of our bigger East Coast siblings looming over us. We’re the certifiable epicenter of the American Industrial Revolution, but also the sketchy backdrop of the Crimetown podcast. Great beaches, terrible roads. It’s a complicated mix that might easily cause some to look to Boston or New York for their professional needs.
It’s easy to overlook the Ocean State. But it’s a mistake. Innovation, creativity, and craft dominate our little state. And if you’re looking for an example, you can’t do much better than a company that’s changing the shape of modern boating right here in Rhode Island.
Siren Marine is a revolutionary boating technology based in Newport, RI that’s wowing seafaring Americans nationwide. Using the Internet of Things (IoT) to connect digital technology to physical objects, Siren Marine offers a complete real-time diagnostics system for all types of vessels. The Siren Marine System can detect leaks and breaches, measures battery life, and gauges optimum temperature for operating. Siren Marine also offers a security system which alerts boat owners of intruders and a GPS tracking service to safely traverse the water, highlighting restricted and dangerous areas to avoid.
But here’s the kicker: All of these features are consistently monitored through cloud technology linked to a mobile app, notifying the user of any problems the instant they occur. The Connected Boat. It’s the sort of modern technology that’s been phasing into the automotive industry for years, but hasn’t made the same universal transition to boating. Siren Marine is a game-changer, and as fellow residents of the Ocean State, we were proud to make custom electronics packaging for a suite of Siren Marine products.
We manufactured retail packaging for about a dozen individual Siren products from the Bilge Pump to the Battery Sensor. The aqueous coating combined with an exceptionally eye-popping designs from Siren Marine including real product photography, infographics, and a well branded logo at multiple points in the design makes for a competitive packaging experience on par with any electronics device you might find at the big name stores.
But we were also given the opportunity to engineer electronics packaging for Siren Marine’s flagship products, the MTC Device and the MTC+2; the innovative technology which makes the Connected Boat possible. These boxes exemplify the craft and quality that you’ve come to know from Taylor, from decorative techniques to bespoke materials.
Each of these kits are wrapped in a shade of Rainbow Paper from Ecological Fibers, another Rhode Island manufacturing stalwart. The electronics packaging features some of our famous foil stamping to round out the visual appearance of the box, allowing the brilliant Siren Marine logo to shine. And for a kit of this caliber, a little decoration goes a long way.
A custom foam insert emphasizes the product within, protecting each MTC device as much as it draws attention to it. The foam lining is an assurance not only in protecting the the devices and the corresponding accessories, but it’s an investment in the satisfaction of Siren Marine customers.
Finding that your purchase has been given sufficient attention in packaging is an indicator that quality is important to the brand you’re buying from. It’s likely that if a brand has invested their resources in the challenge of custom packaging design, that extra degree of consideration probably also manifests in other aspects of the business. Siren Marine could have chosen to house their products in stock, run-of-the-mill electronics packaging, but they opted for custom-made Rhode Island boxes instead. That speaks volumes about the kind of company Siren Marine is.
We work in the smallest town, in the smallest county, in the smallest state in the Union. Maybe we have a bit of a chip on our shoulder about it. It’s easy to be counted out and passed by when tininess is the locus of your identity. But for those of us who live and work here in the Ocean State, we know that we punch well above our weight class, a scrappy flyweight with knockout power on par with the big boys. It’s businesses like Siren Marine that reinforce that belief. There are incredible people and businesses all over Rhode Island, and being a Rhode Island manufacturer, we’re lucky enough to get to work with them.
If you liked October’s Box of the Month, you’re in for a treat. We’re proud to introduce the sister piece to October’s Goslings Old Rum box, a regal limited edition box for one of Goslings most ambitious products; Papa Seal Single Barrel Bermuda Rum. Klim Design collaborated with Taylor Box to create packaging for this exclusive spirit. The finished product is an artful contrast to our last featured Goslings box, demonstrating the wide variety of premium liquor packaging Taylor Box is capable of producing.
Goslings rum is a heritage product, crafted with care, utilizing distillation techniques that have made Goslings an industry leader. We profiled Goslings storied history and exacting craftsmanship when we looked at Goslings Old Rum, their premium Family Reserve. But Goslings is capable of even more. They set out to make the Father of all Rums, and the result was the incredibly limited, super exclusive, and critically acclaimed Papa Seal.
Goslings Papa Seal is aged for fifteen years in hand selected bourbon barrels. The particular climate of the island of Bermuda is attributed to a distinct aging process, imbuing the product with salt air in a humid tropical environment ideal for barrel aging.
Just twelve barrels of Papa Seal were produced, translating to around 2,500 bottles in existence. Ever. Each bottle comes with a hand-written barrel number, bottle number, and bottling date on the label. It’s about as limited edition as it gets.
Klim Design agency is responsible for devising some of the most memorable brand experiences on the market- especially when it comes to premium liquor packaging. Given the incredibly high-end nature of Goslings Papa Seal, they trusted Taylor Box to make this limited edition box a reality.
If we’re going by appearances, the most remarkable feature of Papa Seal Single Barrel Bermuda Rum is the color. A deep amber-red hue makes the spirit stand out, and boxing up that auburn elixir would be a shame. The beauty of the spirit comes through thanks to a crystal clear bottle adorned with a hand-written label. The product itself is gorgeous. Too gorgeous. It would almost be selfish to hide that.
A die-cut window on the lid of the limited edition box makes the Papa Seal bottle the star of the show. Whereas the Old Rum box relied on foil stamping and screen printing to approximate the appearance of the bottle, the Papa Seal box is purely a vessel to accentuate the inherent beauty of the product. Nothing less than a frame for a work of art.
Rainbow Paper from Ecological Fibers covers the box. Combined with copper-tinged foil stamping, the decoration of the box is deliberately designed to highlight that incredible rum. The wrap evokes something like brown leather, a color that seems to summon feelings of antique, tradition, and dark flavors and aromas like tobacco and bourbon.
The foil stamping work is once again exceptional here, as it was in October’s Goslings Old Rum box. And while we feel a little vain endorsing our own work as exceptional, it’s difficult not to. The minute our foil stamping department stops doing jaw-dropping work is the minute we’ll stop gushing about it. Until then, there’s going to be a lot of talk about foil stamping around these parts.
This copper foil is among the most lustrous featured in our recent work. It catches the light in the most magnificent way possible, revealing metallic textures and reflecting back an inviting, warm glow to the beholder. Two bands of copper foil wrap around the edges of the box. The Goslings logo appears along with the signature seal, rendered here in breathtaking clarity, right down to the intricate cross-hatched lines in the barrel of rum balanced on the seal’s nose.
This limited edition box combines vintage sensibilities with modern flair. It demonstrates the adept talents of Klim Design in creating a consistent brand identity across several iterations of packaging, utilizing entirely different color schemes, shapes, and forms- all anchored by the ubiquitous Goslings seal. The Papa Seal box provides a worthy contrast to the Old Rum edition and is emblematic of the unique properties of packaging when liquor meets limited edition.
Would you rub snake venom on your face for the sake of beauty? How about dragon’s blood? …Bee venom?
Rodial CEO Maria Hatzistefanis is well aware of the frightening names of her products, but it hasn’t stopped her company from becoming one of the leading brands in skincare. Beginning as a humble startup in 1999, Rodial has since ballooned into one of the world’s most popular beauty brands . With beloved products and a litany of celebrity endorsements (hey, Kylie Jenner) Rodial exemplifies the epitome of luxury in the beauty and skincare market. British creative agency Page Creative came to us with a stunning packaging design for Rodial. The tray in five panel folder design commands attention with an undeniable allure- snake venom and all.
We’ve made a lot of luxury beauty packaging at Taylor Box. Between our experienced hand-department, foil stamping, and die-cutting, our internal capabilities are perfectly suited for creating bespoke, handmade boxes that evoke a true luxury feel. It’s the materials, the execution, and of course, gorgeous packaging design devised by stellar agencies like Page Creative. When great design aligns with devoted manufacturing, the results are bound to be exceptional.
Page Creative prides themselves on providing London quality design services without the London attitude. With an impressive portfolio of brand-defining, awe-inspiring packaging projects, it’s no surprise that Page Creative’s design for the Rodial Ultimate Serum Edit Box was an absolute winner. It all starts with the first impression.
Oversize sans-serif typeface makes for a bold introduction when first encountering the box. The branding is decidedly modern, harnessing the dimensional properties of the box to invite beholder to open it. The lettering is deliberately split between two panels, so when the box is opened, the beholder first passes through the name of the product itself. It’s a spare design that emphasizes the product by virtue of name alone. No extraneous elements in this luxury beauty packaging.
The lettering decoration on the front of the box was accomplished by our incomparable foil stamping department at our facility in Warren, RI . This design involved a fair amount of foil to, er, stamp, and the precision and consistency across each piece is a testament to the talents of our shop.
Upon handling the box, it’s easy to see why this project was coined a “wardrobe” box. The two front panels of the box open on paper hinges flanking either side, something like the effect of a kitchen cabinet, or say, a wardrobe. This design is particularly effective in combination with the foil stamped decoration, forcing you to interact with the words as you experience the packaging, making a connection between copy and product. If that’s not a great mnemonic device, what is?
The luxury beauty packaging experience comes to a climax inside of the box with a slew of features. On the inner panels, there’s pertinent product info and a thank you from CEO Maria Hatzistefanis. Even the delicate, tiny letters of each paragraph are rendered in impressive clarity by our foil stamping department. In standard beauty packaging, this might be information you would find on the back of the box, but here, economizing the ample space on the reverse side of the front panels, it appears as a feature on the inside of the box.
A custom foam insert is the defining feature of the interior, die-cut to specification at Taylor Box. Four bottles of coveted Rodial serum were destined to grace this box, each serving a different cosmetic purpose. The foam serves the dual function of protecting the products and preventing them from traveling within the box.
Finally, a magnet closure adds one last touch of luxury to the packaging experience. A magnet closure provides a sense of security, and really, the simple assurance that the front panels of the box won’t randomly swing open at their own behest. From a tactile perspective, magnets also imbue the packaging with a sense of quality. The slight sense of resistance when opening the box signals that this is a grade above the average department store packaging.
This box features two of our most frequently used suppliers, Ecological Fibers and Eska. It’s difficult to describe Eskaborad as anything but the sturdy, reliable basis of structural packaging that it is. But besides being an exemplary packaging material, Eska is also a world leader in sustainability, uncommonly committed to a closed circle of production in their manufacturing process. And that environmentally concerned attitude is echoed in the business of our Rhode Island neighbors, Ecological Fibers. Here, Rainbow 80 Paper in Eclipse adorns the box; a dense, pleasing paper that is well-suited for luxury beauty packaging.
The Rodial Ultimate Serum Edit is a box that is completely congruent with the beauty it purports to represent. With a winning design by Page Creative as the basis of the packaging, creating a show-stopping luxury beauty box was a sure thing. Everything about this box cues the beholder to a premium packaging experience that reinforces the purchase. Quality materials that protect the contents as much as they accentuate them. Intricate decorations accomplished by seasoned packaging professionals. A recognizable brand with design by a renowned agency. A brand-defining packaging experience that radiates beauty.
Nobody likes dull. You do your best to fight the boredom waiting in line at the Post Office. You stifle an exasperated sigh as it becomes clear that your date isn’t quite as interesting as their Tinder profile lead you to believe. You try not to lose it when your trusty paring knife can’t slice through so much as a stick of celery. When things get dull, it’s not just disappointing, it’s frustrating. You want sharp, punchy, and bright. Not dull.
Every day, thousands of salon professionals combat dullness in their work. Every snip of the scissors brings blades a little closer to losing their edge, and dull shears make cutting hair more difficult and inefficient. To rescue shears in danger of going dull, Razor Edge Systems developed Shear Saver, a sharpening tool made specifically for use in the salon industry. They came to Taylor Box to make their inaugural packaging, and so, we devised two custom packaging solutions catered to the needs of the product.
Shear Saver is a revolutionary product from Razor Edge Systems created to sharpen salon-quality scissors to utmost precision. Blades used by butchers and barbers alike undergo regular sharpening, and Shear Saver provides that same opportunity to salon professionals in a convenient handheld product tailored to the specific maintenance needs of hair-styling shears.
When shears get dull, the choices for sharpening are limited. Most salons are forced to send their scissors away to be sharpened; a costly and time consuming process. That no longer has to be the case. This innovative product allows shears to be honed with a few simple snips. Shear Saver conserves time, effort, and even prevents injury with its reusable and compact design.
This Tray in Three-Panel Folder Box is a supreme example of a modern rigid box; spare, functional, and sleek. We worked with Razor Edge Systems to devise two custom packaging solutions for Shear Saver in this style.
The tray in folder style is a worthy alternative to the standard base and lid box. And we love our base and lid boxes. But a tray in three-panel offers some distinct advantages depending on your packaging needs. For starters, a tray in three panel is one concentric piece; you can’t separate parts of the box, so misplacing the lid is out of the question. This style of box is more sleek in appearance, concealing exposed edges that are visible in a base and lid design.
The only decorations to speak of are the foil stamped Shear Saver logo on each side of the lid. A more reserved decorative approach allows for some serious spectacle when it comes to revealing the product itself. With minimal decoration, the product is emphasized as the centerpiece of this packaging experience.
Custom Packaging Solutions
As always, our reliable packaging partners are featured in this box. Corvon Black from Neenah Paper covers the surface of the box, and sturdy Eskaboard composes the material structure. Described as “the ultimate soft touch”, Corvon is a supple paper material that demands to be held. Hands and fingers easily glide effortlessly across the surface of the paper, adding an inviting tactile reward to the packaging experience. As delicate as the box may feel to the touch, durable Eskaboard keeps things structurally sound.
As with many tray in three-panel folder boxes, magnets are embedded in the box to ensure a tight seal. A magnetic closure is one of those packaging elements that is not entirely apparent at first glance, but has a huge impact on the packaging experience. A magnetic closure provides an opportunity for beholders to interact with the packaging, the slight sense of resistance when opening the lid evokes security and protection and informs the user that this is not an average box.
A Die-Cut Above
The Shear Saver itself is an artfully designed product. Its distinct shape couldn’t be accommodated by a one-size-fits-all box. So, we at Taylor Box engineered custom packaging design solutions to resolve the dilemma.
A custom foam insert is perhaps the most crucial aspect of this box. Made specifically for Shear Saver by our friends at American Foam, the foam insert was die-cut to precisely fit the product, as well as a pair of shears, for two different iterations of this packaging design. Consider the amount of customization that this box actually involves. There really isn’t another handheld product on the market like Shear Saver. The recessed areas of the foam had to be die-cut in a completely unique shape.
Foam prevents material from bumping around inside the box, but it also adds a presentational quality to the piece, amplifying the presence of the product.
What are the advantages of a custom packaging design for a new product? For one, you can put the emphasis on the product in a way that isn’t as feasible with packaging in more saturated markets. The shear sharpening market is fairly compact compared to say, sneakers or snack food, and so from a design standpoint, the packaging can afford to be laser focused on the product at hand. It’s as much about what’s included in the design as what’s left out.
Shears shouldn’t be dull and neither should packaging. This box is proof that you don’t need all the bells and whistles to a create memorable, well-branded packaging experience. Perfectly executed foil stamping immediately imbues a sense of quality. Lush Corvon paper provides a tactile rush along with Eskaboard, and magnetic closures assure security. It’s sharp, precise, and anything but dull. Taylor Box has the capabilities to design and manufacture custom packaging solutions that fit the needs of your brand.
Every year, it seems like the Christmas music comes on a little earlier, the ugly sweaters get a little uglier, and remembering everyone on your shopping list gets a little tougher. The Holidays are a big deal. We spend an incredible amount of time and money trying to make the Season bright and merry. But as much as this time of year is about giving gifts, it’s also about giving back.
For our 2017 Holiday Box, we created a set of nesting doll boxes paired with a donation to the Boys and Girls Clubs of Rhode Island. It was a project that demanded a lot from our team, but ultimately became the latest example of the award winning packaging we make at Taylor Box.
Our Holiday Boxes have been some of our most celebrated designs. It’s a chance for us to strut our stuff, and over the years, it’s resulted in some award winning packaging. The creativity and hard work of our team is on full display in every Holiday Box. Each yearly edition is coupled with a philanthropic donation to a particular charity made by Taylor Box on behalf of the recipients.
Maybe it’s the snow days, maybe it’s Santa Claus, but kids have a certain ownership of wintertime. When you think of winter, you think of sledding, building snowmen, and the freedom of playing outside. And if you’re lucky, the Holidays still bring out that youthful spirit, no matter what age you are. That’s worth celebrating. Our intention with this box and its corresponding donation was to support all kids in Rhode Island as they grow, learn, and play.
The Boys and Girls Clubs of Rhode Island serve more than 25,000 young people in our state through seven affiliated organizations. They provide indispensable resources and guidance to help kids reach their academic and personal potential, including programs in athletics, technology, the arts, and leadership.
It’s vital work, and the Boys and Girls Clubs of RI have been incredibly successful in positively influencing, if not all together changing the lives of young men and women in our state, boosting high school graduation rates, physical activity, and aversion to drugs and alcohol.
So how did we create a box worthy of such an outstanding organization?
There’s no shortage of ambition at Taylor Box when it comes to designing in-house. We’ve made a tradition of pulling out all the stops for our Holiday Mailer and we weren’t about to stop. So when considering the experience of opening a box and the Holiday season, we decided to try something different. We noticed that the action of opening one of our base and lid boxes is not unlike that of a Russian nesting doll, and so for 2017, we made not one box, but three.
This set of boxes appeals to the kid in all of us, and reminds us of the joy and freedom of wintertime fun. The packaging itself is inherently playful. You can stack the three individual boxes within one another or separate them into their respective parts.
Utilizing the dimensionality of the base and lid, four characters appear on each box, one per side. And here’s another playful element, you can rotate the lid to make four unique combinations per box; matching heads to bodies. A raised neck tray helps to align lid to base not matter which combination you choose.
Original illustrations bring this box to life. All sorts of fun winter scenes are depicted from building snowmen to sledding. Bright, colorful winter clothing paired with the gleeful expressions of the characters gives tremendous energy to the piece. It’s all about inclusivity and diversity.
R70 paper from Ecological Fibers provides unrivaled brilliance in bringing those colors to life. And good old reliable white vat-lined board from Newman Paperboard gives a durable structure to each and every box.
The final, tiniest box in the set contained an assortment of crayons, reinforcing the youthful theme of the project. Foil stamping gives a wonderful lustrous effect to the snowflakes dotted around the boxes. The silvery specks add yet another captivating visual element to this vibrant design, catching the light as the box is handled.
Award Winning Packaging
Suffice it to say, we really like this project. We were glad to create something that would benefit the young people of our state that was also an ambitious and thoughtfully designed box. But evidently, we weren’t the only ones who felt that way.
Not long ago, we found out that the Paperboard Packaging Council honored us with their Rigid Box of the Year award for our 2017 Holiday Mailer.
The Paperboard Packaging Council (PPC) is a packaging industry organization which can trace its origins back to the 1930s. On top of advocating for sustainable paper-based packaging and providing support for its members in the industry, the PPC also holds a prestigious annual awards ceremony. Every year, some of the best packaging in the game is represented at the PPC Awards and the caliber of talent among the nominees is nothing short of spectacular.
This year, we managed to add even more award winning packaging to our name. This award was the result of the tireless effort and cooperation of our team. It was a result of being inspired by the Boys and Girls Clubs of Rhode Island. And it was the result of the relationships we’ve built with all of our clients and vendors.
Yup, you’ve got it! This Box of the Month is dedicated entirely to the color black.
Black is the New Black
For boutique fashion retailers VOID/ǝv/COLOR (that’s Void of Color), black is more than just a hue, it’s the foundation of their business. Every piece in their pioneering collections OPUS I and BLACKCANVAS are entirely black. Undeniably chic, sleek and sexy, everything on the rack from the cotton modal tunic to the slim tie come together to show that there’s no such thing as too much black. And as an online retailer, VOID/ǝv/COLOR knew that packaging is a critical part of their success.
Behind The Scenes | OPUS I. 2018 | Photoshoot | VOID/əv/COLOR - YouTube
We collaborated with VOID/ǝv/COLOR to create a memorable online retail packaging experience; a base and lid box with some straightforward, but nonetheless effective foil stamping on the front. Adoringly dubbed “BLACKBOX”, the VOID/ǝv/COLOR box is, unsurprisingly, completely black.
So why is this such an exceptional box?
This box represents the high level work we do every day at Taylor Box. This is not just packaging, but an artfully made, surgically precise container suited specifically for our client. The wrap is administered seamlessly. The foil stamping is totally uniform. A testament to the countless hours our team has put in performing these operations. There’s something to be said for doing a simple thing exceptionally well.
Optimizing Online Retail Packaging
Black Mano paper from our partners at Neenah Paper gives a matte look to the box. In contrast, gloss black foil provides a lustrous sheen to the VOID/ǝv/COLOR logo in the center of the lid. Even the box itself is made of black material. Black chipboard comprises the structure of the base and lid, so underneath all that black decoration, there’s even more black.
In terms of online retail packaging, this box is nothing short of genius. While most online retailers are committed to devise eye catching packaging, few have the unique leverage VoC does when it comes to design. They can throw the weight of their brand not just behind a logo, but behind an entire color, so when you think black, you think VOID/ǝv/COLOR.
Picture this. You order an outfit from a premium online fashion retailer. They happen to sell only black products. A week or so later, a few packages arrive at your door (you’re an avid shopper, after all, and the Holidays are coming up). Lots of boxes, lots of different products. Here’s the challenge: without checking the shipping slip, could you identify the products you ordered by virtue of their packaging alone?
Betcha it wouldn’t take long to spot your VOID/ǝv/COLOR box.
This Fall’s Hottest Accessory
The all-black packaging clearly reflects the product within. Couple that with the crafted, quality construction of BLACKBOX, and it’s apparent that this box belongs to the all black, premium quality clothing of VOID/ǝv/COLOR.
It’s also worth mentioning that in a world of chronically wasteful online retail packaging, the VoC BLACKBOX is reusable and recyclable. Much more durable than a standard corrugated box, BLACKBOX can easily take on a second life for storage, regifting, or as the perfect accessory for night on the town.
Just kidding about that last bit.
We have to give a shout out to VOID/ǝv/COLOR for featuring our box in their photography! It’s always encouraging to have a satisfied client, but a client who is willing to have a model pose with our work is a new one for us. And it’s not every day that our work gets its own proper noun, so frankly, we’re thrilled to add BLACKBOX to the lexicon.
VOID/ǝv/COLOR represents the future of the modern fashion boutique, and online retail packaging plays a crucial role in the transition from brick and mortar storefront to digital shopping experience. Artfully designed and thoughtfully curated, black has never looked better.
After more than 200 years in business, Gosling’s has gone through their share of packaging; bottles, boxes, cans, and barrels. Their world famous rum has been kept in all sorts of vessels. You might associate Gosling’s with the classic Dark ‘N Stormy® cocktail, but their brand has far more to offer. Take for example, their premium Gosling’s Family Reserve Old Rum. It’s one of their most coveted products, formerly packaged in a wooden crate to pay homage to the family’s history as seafaring merchants. But in 2018, it was time for Old to become new again, and Gosling’s was in need of a new liquor packaging design.
Klim Design agency came to us to produce a redesigned box for Gosling’s Family Reserve Old Rum. The objective was to create packaging to better emphasize the iconic bottle within.
Redesigned, Seal’d, Delivered
One of the most distinct features of Gosling’s Rum is the bottle. It’s an unusual shape for the modern market, right? You might even say it’s retro, antiquated, or old fashioned. That’s no mistake.
The legend goes that the first containers for Gosling’s Rum were repurposed Champagne bottles left in Bermuda by British officers of the colonial era, hence the particular shape. Everything about this box was made to accentuate that bottle.
Before you even open this box, you know what’s inside. The entire bottle is depicted in an oversize black screen printing and no detail is spared. The dimensionality of the cork and the neck, the Gosling’s seal, the writing on the label, right down to the dripping wax synonymous with every bottle of Gosling’s Old Rum. Gold foil decoration adds a regal flair without compromising legibility. And a pronounced band of red across the center of the box draws a little extra attention to the packaging. To recap, that’s three different colors of foil stamping, applied in different stages with varying degrees of heat and pressure on our machines, flawlessly executed by our rockstar team at Taylor.
Our foil stamping department has done some exceptional work, but this intricate, multi-layered liquor packaging design is an absolute grand slam of technical achievement.
The inside of the box reveals a few choice packaging accents. That red foil on the exterior is echoed on the inside. Red surrounds the physical bottle of rum, almost illuminating it within the otherwise black packaging. A final round of foil stamping adorns the flipside of the front panel, an extensive amount of copy rendered in perfect clarity. There isn’t a letter out of place, nor a single smudged syllable in that copy.
Liquor Packaging Design for the Modern Market
This box is 100% Made in the USA. Taylor Box represents a domestic, sustainable solution to the design and manufacturing of premium boxes in the liquor industry. On retail shelves, you get a chance to compare and contrast competing brands based on virtue of packaging alone. And within that competitive packaging gauntlet, there are a lot of different techniques on display vying for your attention.
Some bottles have novel shapes, like a skull or a heart. Some rely on virtual reality to wow their customers. Some use premium packaging to convey value.
If this information is accurate, we can infer that consumers rely heavily on liquor packaging design to make their purchasing decisions. After all, what else is informing these consumers? Every brand can’t have a representative in store to evangelize for their product ad nauseum. So that marketing role is left up to the packaging, and by now, consumers are savvy to the cues. The quality and originality of the packaging usually reflects the price point, and with an intricately decorated box like this, it’s plainly clear that this is a premium product.
According to Nielsen’s Beverage Alcohol Category Shopping Fundamentals study, only 29% of consumers know which brand they intend to buy before they enter a store. The remaining 71% of consumers are making their decisions as they peruse the shelf. Click To Tweet
This box doesn’t rely on eccentricity or flashiness. The packaging is not in the shape of a seal, nor does it have a virtual reality experience for an app on your phone. Like Gosling’s Old Rum itself, this box relies on time-honored techniques and traditional materials. And like Gosling’s Old Rum, it’s craft, not craftiness, that makes this box great.
Remember being a little kid, sitting in class in like, June, and fantasizing about Christmas? Adobe® MAX is like that. At Taylor Box, we’ve been looking forward to the 2018 Adobe MAX conference all year. Boasting a roster of some of the most prolific designers, artists, and businesspeople in the game (and Tiffany Haddish?!) this event is all about inspiration and innovation, and we’re excited to share what we’ve got.
Adobe MAX has an astounding lineup of keynote speakers this year, along with the aforementioned creative professionals. But it’s also a showcase for apps, products, and services from across the spectrum. All sorts of businesses display at Adobe MAX, and it’s a singular opportunity to network with likeminded folks in the industry.
So how does Taylor Box relate to all these creative types? With original custom packaging, of course. This year, we’re giving Adobe MAX attendees a chance to have some fun, win some incredible prizes, and see how packaging design ties it all together. So, we made a Bingo box.
This box is your standard base and lid. It’s wrapped in an iridescent silver paper with a holographic TBC logo, and okay, we’re biased, but this little box looks great on its own. But it’s the printed collateral in the box and the custom TBC logo bellyband provided by our friends at Signature Printing that are the standout features of our 2018 Adobe MAX edition.
To play TBC Bingo, follow along with our social media (likeyoualreadydo) and identify a few box designs to earn a bingo and win big. We’ll call out the designs via social and if you can correctly match the called box to your bingo card up, across, or diagonally, you win! The games begin Monday 10/15.
We’re thrilled to be back at Adobe MAX. If you’re in LA next week, be sure to stop by Booth #1104 for some packaging inspiration and your chance to snag an Apple Watch, Amazon Echo, or tons of other prizes.