Loading...

Follow Sendlane - Email Marketing Blog on Feedspot

Continue with Google
Continue with Facebook
or

Valid
How Top Content Creators
Fuel Their Biz With Marketing
Automation
So you're a content creator...

No two days are the same but you know one thing for sure; you have one killer job. 

Every day, you’re creating content of all kinds and making every effort to turn your passion into profit.

Oh, and you’re probably dreaming of that one-way ticket to Tahiti where you can reflect on your success as a Content Creator; tropical cocktail in hand. 

Sendlane believes you are gonna whoop it up, and we want you to hit those goals quickly. 

The fastest way to get there? Take your passion for content creation, add a dash of automation, and churn out more sales. 

You’re smart (we can tell!) so you already know that every connection you make is an opportunity for a sales-based conversation. And, with marketing automation, you can make that happen with ease.

An automated email marketing approach will: 

• Build your authority 

  • • Nurture your leads 
  •  
  • •Help you to close more sales  

  •  

Email marketing automation is an affordable, reliable, and impactful way to communicate with your audience. 

Maybe you have already taken a dive into email marketing, but you aren’t sure you’re doing it right! (and you’re not sure how to go about automating things.)

In case you’re wondering how it’s done, here is a behind-the-scenes look at how many Sendlane users (who are content creators just like you!) are making automation work for them. 

Are you ready to harness the power? Tahiti, here we come! 

Pro Tip #1: They Have a Welcome Sequence

A welcome sequence or funnel, is a marketing approach that converts traffic from your website by using a lead magnet (a freebie!). Utilizing email automation, you then deliver a series of related emails over a period of time to your new subscriber.

A welcome sequence is meant to nurture new leads; taking those leads on a journey, serving them, and then turning them into a paying customer once you have built a healthy amount of trust.

Here is a successful welcome sequence you can set up today: 

Email #1: You deliver your free offer. Thank your new subscriber for joining your community. Include any instructions they may need to get the most out of your freebie. Be sure to introduce yourself and what you do!

Email #2: Tell a story about what makes you unique and why you are proud of your product or service. Include a bit about your competitive edge! Then, invite them to engage with you, whether it be questions they have about your free offer or any services you provide.

Email #3: Send a message that includes your top resources, your most shared blog posts, where they can follow you on social media, and anything more they would need to max out your offerings.

A welcome sequence, done through automation, engages your subscriber and shows them that you have more to offer than just your initial freebie.

The great news is that once you set up your welcome sequence with Sendlane, it’s done! We promise – once you have this sequence mapped out and automated, it’ll be your new favorite thing about your business.

If you don’t want to do a welcome sequence, consider crafting one clever email that packs a punch!

Just like Beardbrand, your email can of course welcome your new contact while providing information on what’s to come to keep them craving MORE content from you!

Pro Tip #2: They Have a Lead Magnet (Or, a FREEBIE!) 

Lead magnets are super tempting incentives that content creators offer their target audience, in exchange for their email address. 

A lead magnet can be a downloadable guide, an ebook, a market report, and more. Whatever the lead magnet is, it’s TOTALLY FREE to the end user…in exchange for their email address. 

Every business, no matter the type or mission, should have at least one free lead magnet. This is how a lead funnel is created! 

Some of the most popular lead magnets from content creators like you include: 

  • • Webinars, Courses, and Challenges
  •  
  • • eBooks, White papers, and Market Reports
  •  
  • • Checklists, Cheat Sheets, and Guides
  •  
  • • Templates and Swipe Files
  •  
  • • Discounts and Coupon Codes

     

  •  

In fact, while you’re at it — grab our free eBook here to get all the inside tips and tricks on marketing automation!

So, how does it all work behind the scenes? 

When a person opts into your free lead magnet, that information is sent directly to your Sendlane account. From there, based on the behaviors, actions, or events of the lead – Sendlane will help you nurture them with timely and relevant content.

The best part? It’s 100% automated! 

Pro Tip #3: They Have a Carefully Segmented List 

Marketers see an average increase of 20% in sales when using personalized, targeted experiences.

Some ways that you can segment: 
 
  • • By opt-in source. Maybe one lead wanted your ‘Free Content Marketing Checklist’ while another wanted your eBook on ‘Mastering Social Media.’ You can create separate marketing lists based on these preferences.
  •  
  • • By user status. You want to speak differently to prospects who are window shopping than to returning customers.
  •  
  • • By behavior or interest. Send different email prompts to your contacts who opened your last email, to those who didn’t open squat, and to those who opened and clicked on a specific link.
  •  

The key here is to create a customer journey unique to each subscriber and how they engage with your content. This approach ensures that every piece of communication they receive from you is relevant to them. That’s the key to a highly effective email marketing campaign.  

Here, Barnes and Noble are asking their email subscribers to segment by interest: 

Depending on where you click; Non-Fiction, Kids, Teen, Best Sellers – Barnes & Noble’s email automation system now understands what to send you more of, in the future. 

The upside of sending relevant email content: 

  • • Boosted open rates
  •  
  1. • Higher click through rates
  2.  
  3. • Greater conversion rates
  4.  
  5. • More revenue! 
 
 

Obviously, you are busy being awesome, and you don’t have time for all of this. 

The great news again….with Sendlane, this is 100% automated. 

Sendlane’s behavior-based automation and event tracking tools will enable your business to automate the entire customer experience. We have over 1,400+ intelligent integrations available to you. 

You can segment right from the start by asking your audience what topics they want to hear about from you, and which ones they don’t. 

This action can be taken through a simple email reply, a survey, or questions that you ask in a ‘Contact Us’ page. 

Pro Tip #4: They Have a Retargeting Strategy 

Buyers are 70% more likely to purchase when they return to your site through an email. 

Content creators face many challenges in their business. One of the biggest challenges can be converting leads and creating repeat customers. To solve this challenge, every content creator should understand the importance of sending the right message to the right person at the right time. 

Sending retention emails is an excellent way to keep in touch, ensure your brand is top-of-mind. This is even easier to do when your email list is segmented! 

Here’s a fab example of a retargeting email: 

Sprout Social sends an email to any email subscriber who has shown interest in learning more about their business but has not yet committed to a subscription. The free webinar offer allows this potential customer to gain value while being re-engaged in their offering. 

Some retargeting emails that you can send: 

  • • Give a coupon or discount code 
  •  
  • • Offer access to a free webinar or course 
  •  
  • • Send a video email with testimonials from current customers 
  •  
  • • Craft a message with FAQ’s and helpful answers 
  •  
  • • Deliver an email with suggested products or services
  •  

The best part is that it isn’t hard to do. Holding onto your hard earned leads is easy with  Sendlane because we offer tools like enhanced behavior tracking so that you can quickly identify distracted website visitors and automatically send targeted messages to them.

 

Sendlane Empowers Content Creators

Sendlane empowers you as a content creator, with our powerful email marketing and automation tools. But that’s not it! 

We also help you with cross-channel marketing, following your customer journey lifecycle, behavior tracking tools, and understanding your real-time analytics. 

Start your free 14-day trial today, and see what some of the internet’s top content creators are raving about! 

With Sendlane, you get everything you need to send personalized communications designed to nurture your contacts with micro-targeted accuracy and grow your content creation business!

The post How Top Content Creators Fuel Their Biz with Marketing Automation appeared first on The Sendlane Blog.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Zotabox - Generate More
Revenue With Live Chat and
Pop Up Forms
Want to increase your website’s conversion rate, and generate more sales from your site?

There are plenty of tricks you can rely on here, such as:

  • 1. Adding exit-intent pop ups to your sites

  • 2. Using sticky banners to promote a special offer, and

  • 3. Utilizing a countdown timer to create urgency.

Now, assuming you’re not a coder, it makes more sense to just look for plug and play tools instead of building the functionality you need from scratch.

But here’s the thing… if you’ve signed up for 10 different tools on 10 different platforms, this makes it tough to sync up your data and analytics, and optimize your marketing strategy.

Looking for an all-in-one toolkit that comes with all the different tools you need? We recommend Zotabox, which comes with 20+ tried-and-tested marketing tools that can get you results.

In this guide, we’ll walk you through how to use Zotabox to generate more sales for your website, and share how you can connect Zotabox to your Sendlane account.

Ready? Let’s jump right in!

What is Zotabox?

Zotabox is a collection of 20+ tools that are engineered to help marketers and business owners boost their sales revenue and achieve other business objectives.

For easy reference, the tools are categorized five different categories:

CATEGORY 1: INCREASE SALES

• Easy pop-up

• Header bar

• Slide box

• Landing page builder

• Push notifications

• Notification box

• Showcase slider

• Stickers

• Promo box

• Easy banner

• Countdown timer bar

• Countdown timer pop-up

 

CATEOGRY 2: INCREASE SALES

• Social buttons

• Social mobile bar

• Social header bar

• Social coupon pop-up

• Social review

CATEGORY 3: INCREASE CONTACTS

  • • Email capture pop-up
  •  
  • • Email capture bar
  •  
  • • Email capture slider


CATEGORY 4: SUPPORT CUSTOMERS

  • • Contact form builder
  •  
  • • Facebook live chat

     

  •  

CATEGORY 5: OTHERS

  • • Back to top
  •  
  • • EU cookie notification
  •  
  • • Testimonial
  •  
  • • Store locator
  •  
  •  

Basically, any tool you could possibly need or want comes included. By using Zotabox, you’ll be able to control all your tools and campaigns from one place, and optimize your marketing strategies more easily.

Using Zotabox to Generate More Sales Revenue

To start using Zotabox, create a Zotabox account, then embed Zotabox’s tracking code in your website footer. From there, upgrade to a paid account, and you’ll instantly gain access to the 20+ tools within Zotabox.

Now, the next step is to install your first tool. Choose the tool you want to add to your website from Zotabox’s dashboard, and click on it to get redirected to the drag and drop editor:

Using the editor, customize whatever it is you’re creating. In the above example, we’ve chosen to create a pop-up, and we can change the background of the pop-up, the message, buttons, and more.

Once you’re done, move onto the next tab titled “Add Functions”:

Here, you can add email capture fields, coupon codes, countdown timers, social sharing buttons and more. 

Moving on, from the next tab, you can customize the look and feel of your promotional tab. (When a customer closes a pop-up on your site, this shrinks into a tab that’s displayed at the side of the page.)

Note that the “Customize Tab” option only displays for pop-ups, and that the menu in your editor will change depending on what tool you choose to create. 

Moving on, continue onto “Display Options”, where you can specify when/where you want your pop-up to show up:

There are two more tabs in the menu (“Promo Ideas” and “More Tools”), but you don’t need to use these to set up your pop-up. Just click on the “Save” button at the top right corner, then publish your pop-up on your site.

3 Best Zotabox Tools To Help You Generate More Sales Revenue 

Now that you’re familiar with how Zotabox works, we’ll walk you through the three best Zotabox tools that you should definitely use on your site.

Quick aside: We recommend experimenting and testing out all 20+ tools that Zotabox offers, but if you’re short on time and you want to quickly hone in on the tools that are highly effective in driving sales revenue, these are the ones to start with!

  1. 1. Facebook Live Chat

In Zotabox, the live chat tool is categorized under “Support customers”, but don’t let that fool you. Many companies use live chat as a lead generation tool, and statistics show that visitors that engage with your company via live chat are worth 4.5x visitors that don’t.

Once you’ve set up your live chat, make sure that you always have someone on standby and ready to answer customer enquiries. This person should have good product knowledge, and be able to make product/service recommendations as well. 

  1. 2. Header Bar

Header bar, sticky banner, hello bar — they’re all basically the same thing. 

These bars are fixed at the top of your customer’s page, and follow your customer around regardless of how much they scroll. They’re a great way to display ongoing promotion/offers, and entice your customers to make a purchase.

To level up your header bar and make it even more enticing, we recommend adding a countdown timer to it:

This helps promote scarcity, and incentivizes your customers to purchase quickly.

  1. 3. Promo Box

Zotabox’s Promo box tool is pretty interesting. This lets you upload a few products, and create a notification box that will display said products with an auto-scroll function.

f you’re running an eCommerce store, the Promo box function is a great way of showcasing your best selling products, and encouraging website visitors to take a look.

Pro-tip: try creating TWO promo boxes, and targeting them at different customer segments. 

For example, for customers visiting your site for the first time, showcase more affordable items to reduce the friction associated with the first sale. For returning visitors or visitors from a particular source (eg your newsletter), showcase higher-priced items so you can earn a higher margin.

How To Integrate Zotabox With Sendlane

If you’re using Zotabox to build your email list, be sure to integrate it with Sendlane so that you can sync your new subscribers to your Sendlane account.

To learn how to connect Zotabox with Sendlane, check out this step-by-step walkthrough.

Grow Your Revenue and Scale Your Business With Zotabox

You know how Hermione (from Harry Potter!) has a magical bag that’s filled with a never-ending supply of useful gear? 

Well, think of Zotabox as that bag, but for marketers. 

Obviously, there are a lot of standalone marketing tools that focus on just one thing, but why subscribe to a bunch of tools when you can use an all-in-one toolkit such as Zotabox?

If you haven’t done so already, go ahead and sign up for a Zotabox account, and start using Zotabox to generate more revenue from your site. 

Get more tips and tricks on how to grow your email list here.

 

Here’s to making big bucks! 

The post Zotabox – Generate More Revenue With Live Chat and Pop Up Forms appeared first on The Sendlane Blog.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
8 Automation Funnels
Your Sales Team Needs ASAP
Ramping up sales doesn’t have to mean
losing sleep or working more.

If you want to give your sales team a much-needed boost without cramming more hours into your schedule, email automation can do the trick.

That is, if you have the right automation funnels in place.

Business owners and sales teams are notoriously stressed out and overworked.

Trust us – we get it!

That’s exactly why creating automation funnels is such a game-changer.

Rather than chase down individual customers, you can put so much of your email marketing on autopilot. This allows you to engage customers around-the-clock without having to nurture them “by hand.”

Sounds nice, right?

In this guide, we’ll breakdown the automation funnels any business should have in place if they want to score more sales. 

oh, and we’ll also highlight how to set them up if you’re a newbie to the world of automation!

"But, how do automation funnels, uh... work?"

Great question!

Basically, automation funnels allow you to set up triggered email campaigns based on specific actions (clicking a link, filling out a form, visiting a page) your subscribers take. Or on the flip side, don’t take. 

Sound complicated? Trust us, it’s actually pretty simple.

Okay, let’s look at an example of an “if/then” funnel.

Say you’re announcing a 72-hour flash sale. You send your initial email to your subscribers and your click-through rate is pretty good, but you also have a significant number of readers that didn’t take any action.

With an automation funnel, you can automatically trigger a follow-up message two days later that reminds them they only have 24 hours before your sale runs out. A sort of second chance to win ‘em over.

Here’s a visual to give you an idea:

Automation funnels allow you to hyper-personalize your campaigns. They also guarantee that you’re consistently making touch points with your contacts as they interact with your business. 

And the good news is that setting up automation funnels is arguably easier than ever thanks to Sendlane’s intuitive automation builder! In fact, Sendlane has some pre-built automations that can help you ease into automation in no time flat.

But this begs the question: what funnels do you need, anyway? 

Here are the automation funnels that result in more sales

Now that we’ve covered what automation funnels actually do, let’s talk about how you can use ’em to score more sales!

The following eight email funnels are fair game for just about any sales team. This particular combination of automations can help keep more contacts in your sales funnel and increase the lifetime value of your customers.

1. Welcome funnel
Automation Trigger(s): Newsletter sign-ups, new customer/user form submitted.

Welcome emails are a must-do for any business and can serve as the starting point for so many behavior-based campaigns.

A welcome email like the one from Casper gives their customers a sense of what they’re all about while also encouraging them to check out their site. 

Hint hint: these interactions are exactly how you gather information from your contacts and initiate interactions for future automations!

Think about it. Not all of your contacts are the same, so you need a way to categorize your customers (think: tags) 

Tagging is a great way to segment your contacts based on their activity in order to send them the most relevant welcome email or offer possible that aligns with what each specific contact is looking for!

For example, Sleeknote managed to increase their onboarding engagement by over 1000% by sending targeted welcome messages based off segments. Check out how they encourage readers to click a link that best describes themselves to ensure they’re getting the right emails in the future.

Segmentation helps you better serve individual customers based on their specific needs and in this scenario allows you to continue to build a welcome funnel that is perfectly targeted to each new contact. (which takes us to our new funnel)

To learn more, check out our guide on segmentation and automations.

2. New lead nurturing funnel
Automation Trigger(s): Free book/PDF download, sign-up from a specific landing page, sign-up from a specific piece of content, filled out a form, began a trial.

If someone is learning the ropes of your business or product, you need to help them along the way and also hold their interest, too.

That’s why so many businesses create funnels which nurture customers step-by-step. This could be in the form of tutorials, tips and “did you know?”-style messages.

For example, Wistia sends their sign-ups a list of tips to encourage subscribers not only to complete an action but also check out their full service beyond a trial.

A quick survey like this doesn’t need much explanation. It literally takes two seconds to complete and brings you valuable insights!

Another way to get more information out of your contacts is by making your email survey fun and interactive.

Here’s how Expedia does it:

The takeaway here is that just because someone signs up or download something from you doesn’t mean you’re done with them — not by a long shot! With an automation funnel in place, you can nurture them without have to follow-up manually.

3. Event funnel
Automation Trigger(s): Even registrations, event no-shows.

Email is undoubtedly one of the best ways to hype up your events. This includes digital webinars and in-person events alike.

One of the benefits of using email for events is the ability to reduce no-shows. For example, an event automation can help you reminder subscribers of an event and make them more familiar with your business.

You can also create an automation that sends no-shows a recap link and a “thank you” follow up to the folks that did tune in. Based on these interactions, you can recommend future webinars to relevant subscribers.

And hey, Sendlane actually has a built-in webinar automation that’s perfect for this funnel!

4. Customer engagement funnel
Automation Trigger(s): X amount of time passes between activity or transactions.

Sending regular deal and offer emails is a smart move for winning sales and repeat business.

That said, not all offer emails are created equal. With a nurturing funnel, you can further tailor your deals for specific customers based on milestones (think: first year customer anniversary, making their fifth purchase, etc). 

This same logic can also be applied for people who haven’t interacted with your business in a while.

5. Cart abandonment funnel
Automation Trigger(s): Someone leaves an item in their shopping cart but doesn’t complete their purchase.

With approximately 70% of people skipping out on their purchases prior to checkout, cart abandonment emails should be a top priority.

That said, how soon should you send your follow-up message? This study from Rejoiner notes that an hour seems to be the “sweet spot” for winning back potentially lost business. 

Waiting much longer could mean losing interest or even bouncing to a..

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

The way we see it, the most important part of any email marketing strategy is… building up your contact list.

Here’s the thing: if you don’t have a pool of engaged contacts to tap into, your email marketing campaigns will essentially fall apart.

You could design the most beautiful templates in the world, but they’d go to waste.

You can write the most witty, compelling copy, but again – you’d be wasting your time.

So, how do you build your email list, and get more contacts to opt in to receive your newsletters?

Personally, we’re big fans of Convert Pro, which is an email opt-in and lead generation plugin that’s perfect for marketers who want to grow their lists.

In this blog post, we’ll discuss how you can use Convert Pro to skyrocket your contacts, and how you can integrate Convert Pro with your Sendlane account.

Alright, let’s dive in!

What is Convert Pro?

Convert Pro is a platform that allows marketers to create popups and opt-in forms to convert their visitors into leads, contacts, and customers.

Now, Convert Pro is highly versatile, and it’s a great fit for marketers from a wide range of industries.

Running an eCommerce store? You can use Convert Pro to offer coupons and discounts to prevent cart abandonment.

Experiencing high bounce rates? You can use Convert Pro’s exit intent pop-ups to reach out to visitors who are just about to leave your site.

Want to generate more leads? You can nurture your website visitors and bring them into your sales funnel by offering content giveaways with Convert Pro.

The best part about Convert Pro is that it’s made with non-techies and normal WordPress users in mind. Even if you don’t have any coding skills, you can use their drag and drop builder to create high converting opt-in forms in a matter of minutes.

Using Convert Pro to grow your email list

Want to use Convert Pro to build your email list? Here’s a step-by-step guide:

Step 1: Install the Convert Pro plugin on WordPress.

This is straightforward enough, so we won’t dwell on this step, but here’s a quick walkthrough if you need a bit of direction!

Step 2: Select the type of Call To Action you want to create.

Your choices include:

  • Modal pop-up
  • Info bar
  • Slide-in
  • Before/After
  • In content form
  • Widget box
  • Convert mat
  • Full screen pop-up
Step 3: Select a template.

If you want full control over the look and feel of your CTA, that’s fine as well – you can start from scratch using a blank template.

Step 4: Customize your template.

Some things you might want to do include:

  • Adding a button
  • Adding a countdown timer
  • Adding or removing form fields
  • Adding a background image
  • Customizing your font
Step 5: Configure your CTA.

This is where you determine when and where your CTA shows up. You can also choose to have the CTA show for all website visitors, or only for a specific segment.

Step 6: Connect Convert Pro to Sendlane.

Once you do this, Convert Pro will automatically send all your new contact data to your Sendlane account.

Step 7: Publish your CTA.

Annnnnd you’re done! Pretty easy, right?

Pro-tips to help you craft the perfect CTAs with Convert Pro

Awesome – you’re all set to start using Convert Pro to grow your email list.

To maximize the results that you get out of Convert Pro, make sure you keep these advanced tips in mind when you’re crafting your CTAs:

1. Customize the timing of your CTA

We previously mentioned that Convert Pro allows you to use exit intent technology to reduce site abandonment, but that’s not all it can do.

For those who want to customize when your CTA gets triggered, you can also choose from:

  • Displaying a CTA after a few seconds
  • Displaying a CTA after a user scrolls the specified percentage of the page
  • Displaying a CTA when a user is found inactive for the specified time period
  • Displaying a CTA after a user reaches the end of a blog post
  • Displaying a CTA when a certain class or ID appears in the viewport

You can also combine these triggers and build rulesets that depending on which the CTA will get triggered.

For eg: Let’sLets say you want to show an exit intent popup to users who have scrolled 50% of the page. You can do that by setting these two triggers in a single ruleset. This will make sure that the CTA is displayed only when both of these conditions are met. You can read more about Rulesets in Convert Pro in their knowledge base article.

There’s no telling which of these will be the most effective for you, so we recommend that you A/B test the different timing options, and see which one converts the best.

2. Entice your visitors with a lead magnet

If you provide your website visitors with an incentive to sign up for your email list, this will boost your conversion rate – that much is obvious.

For those of you in eCommerce, this is fairly straightforward. You can simply generate a coupon code for 10% off or free shipping, and dangle this as a carrot.

What if you’re in the B2B industry? Well, you can still incentivize your visitors to sign up for your list – but with a lead magnet instead.

Basically, a lead magnet is some sort of ebook, whitepaper, or other content that you offer to visitors in exchange for their email address.

With Convert Pro, you can easily promote a lead magnet to your website visitors, and redirect them to a download page after they’ve signed up for your list.

To learn more, read this Convert Pro guide.

3. Layer your CTAs

What’s better than one CTA? Two CTAs that you can use to maximize engagements conversions.

  • At Convert Pro, these are termed “multi-step CTAs”. If you’re wondering why you’d need to use these CTAs, here are some potential use cases:
  • Ask someone to subscribe to your newsletter, then ask them to download an ebook
  • Ask someone to indicate their interests (Topic A vs Topic B), then ask them to subscribe to your newsletter
  • Ask someone for their age (to make sure they’re old enough), then ask them to download gated content

You can really drill down and get specific with multi-step CTAs, so go ahead and knock yourself out. To learn more about creating and using these CTAs, read this Convert Pro guide.

How to integrate Sendlane with Convert Pro

After you create a Call To Action within the Convert Pro plugin, you’ll have the option to integrate Convert Pro with your Sendlane account.

To learn exactly how to do this, refer to Convert Pro’s walkthrough.

Take your email marketing to the next level with Convert Pro

In this day and age, the key to successfully reaching out to your consumers lies in creating personalized, meaningful interactions.

To be specific, you’ll want to tailor your communications and CTAs to your website visitors based on:

  • What device they’re accessing your site on
  • What source they’ve arrived from
  • Whether they’re a logged-in user or not
  • Whether they’ve been on your page for 30 seconds, or 3 minutes

And whatever other data you can get your hands on.

If you’re not already doing so, make sure you use Convert Pro to create hyper-targeted CTAs that are highly relevant to each and every website visitor.

Got any questions about using Convert Pro together with Sendlane? Leave a comment for us below, and we’ll get back to you ASAP!

The post Convert Pro – Powerful Lead Generation For WordPress appeared first on The Sendlane Blog.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
5 Simple Ways To
Send More Relevant Emails
Your contacts can be a confusing bunch.

You keep sending those emails, and they keep unsubscribing, reporting you as spam, or refusing to engage with you at all!

If this sounds familiar to you, you probably don’t know your contacts well enough.

But don’t worry – we can help you fix that!

Here are five easy ways to find out what your contacts really want to see in their inboxes, so you can send more relevant emails.

1. Do Your Homework

Before you even think about clicking send, do some background research on your audience.

You don’t even need a list to get started. All you need to do is find out where your potential contacts hang out and what they talk about.

If you sell baby clothes, you can check out mommy blogs and parenting forums to get a scoop on the hottest topics.

You can also use Twitter and Instagram to keep track of the trending hashtags in your niche.

If you’re an online store, check out Amazon reviews of products similar to your own. Negative reviews are especially helpful for identifying what frustrates your customers!

Pro-tip: Don’t just watch the discussion. Participate! Engage with your potential contacts to find out more about their likes, dislikes, and interests.

You can use this valuable information to create better, more relevant emails!

Key Takeaways
  • Visit relevant blogs, forums, groups, and pages to keep track of conversation
  • Analyze Amazon reviews of products similar to your own to identify concerns
  • Follow trending hashtags in your niche on Twitter and Instagram
  • Participate in the discussion by engaging with your audience
2. Learn From Your Opt-In Form

What gets people to subscribe to your emails can actually tell you a lot about what they expect from you in the future!

Test out multiple versions of your opt-in form, and find out what works with your audience.

Offering a discount coupon? Contacts might be interested in promotions and exclusive deals.

A free eBook download? Chances are they’re looking for valuable advice!

Additionally, find out where most of your contacts are coming from. Did they sign up at the end of your blog post? Or did most of them subscribe through social media?

This can also tell you about what made them sign up in the first place, which you can further use to tailor your emails!

Key Takeaways
  • Test out multiple versions of your opt-in form to see which variation drives the best conversions
  • Find out where most of your contacts are coming from analyze what gets contacts to sign up to get an idea of their expectations
  • Analyze what gets contacts to sign up to get an idea of their expectations
  • Use the data to tailor your emails
Stay updated, subscribe to our blog!
Email*
3. Keep Track of Your Audience's Behaviour

If you pay attention to how your contacts are engaging with your emails, you’ll find there’s a lot of room for improvement.

For the most part, this involves keeping track of different performance metrics – including:

OPEN RATES

Split test different subject lines to see what gets contacts to open your emails. If they prefer to see their name in the subject line, they’re probably open to building a closer relationship with your brand.

CLICK-THROUGH RATES

Look out for emails with exceptionally high or low click-throughs, and compare them to learn about what gets contacts to tap.

UNSUBSCRIBES

Did a bunch of people just unsubscribe from your list? Go back to your last email and take notes. At the very least, you’ll get to learn about what NOT to do next time.

Key Takeaways
  • Track open rates to see what kind of subject lines work
  • Learn from the last email you sent that triggered unsubscribes
  • Compare emails with high and low click-through rates
4. Ask Contacts What They Want

Seriously – just ask your contacts what they want to see in your emails. They won’t bite.

In fact, this is why email polls and surveys exist!

Here are some tips for creating email surveys that actually get you a response:

ASK THE RIGHT QUESTIONS

If you ask vague questions, you’ll get vague answers!

If you want valuable insight, ask specific questions that aim to solve a problem.

For example, when do they prefer to receive emails? How do they use your products? Or which area of your business/campaign needs improvement?

Remember – keep it short and simple. We recommend using single-question surveys for a higher response rate!

BE CREATIVE

Make your surveys interesting – no one wants to fill out boring forms!

Instead of using plain old text fields, shake up the way you ask for feedback.

GoSquared sent out a Net Promoter Score survey to contacts:

A quick survey like this doesn’t need much explanation. It literally takes two seconds to complete and brings you valuable insights!

Another way to get more information out of your contacts is by making your email survey fun and interactive.

Here’s how Expedia does it:

They practically make it look like a game!

You can also make your surveys interesting and approachable by using Likert scales and star ratings.

Better yet, offer respondents delicious incentives they won’t be able to resist!

Like Tarte Cosmetics does:

USE TIME TO YOUR ADVANTAGE

Whether your survey get a response or not largely depends on when you send it out.

For new contacts, a quick welcome survey about what they’d like to see in their inboxes is perfect for setting expectations.

If you want to dig deeper and send out a longer survey, it’s a good idea to wait until you develop a relationship of trust and loyalty with your contacts.

Also, don’t forget to check past performance metrics to see the time and day your contacts are most responsive.

Key Takeaways
  • Ask contacts specific questions in email surveys
  • Make surveys fun by using interactive scales, star ratings, etc.
  • Check performance metrics to see when contacts are most responsive
  • Keep email surveys short – we recommend single-question surveys!
  • Offer incentives to motivate contacts to participate
5. Subscribe to Competitor Newsletters

Want to beat your competition? Find out what they’re doing (and not doing)!

There’s a reason the top brands in your niche are successful. Subscribing to their newsletters lets you see exactly what their readers – who are most likely your target audience – like to read and engage with!

This is a great way for new businesses to take inspiration, learn from others’ mistakes, and set benchmarks for themselves.

Plus, it saves you from some of the time, effort, and money that goes into trial-and-error!

Key Takeaways
  • Track open rates to see what kind of subject lines work
  • Learn from the last email you sent that triggered unsubscribes
  • Compare emails with high and low click-through rates
Knowledge is Power
(and Helps You Send More Relevant Emails)!

Understanding your contacts can be difficult, but totally worth it.

Even if they’re not paying customers yet, they have the potential.

These people have voluntarily given you their email addresses. On some level, they’ve already shown interest in your business!

Now it’s your job to find out what makes them tick, and use it to your advantage.

What do your customers like to see in your emails? We’d love to know! Let us know your thoughts below!

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar apibus leo.Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

The post New Blog Post appeared first on The Sendlane Blog.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Sendlane - Email Marketing Blog by Elias Curtis - 1w ago
5 Simple Ways To
Send More Relevant Emails
Your contacts can be a confusing bunch.
Stay updated, subscribe to our blog!
Email*

You keep sending those emails, and they keep unsubscribing, reporting you as spam, or refusing to engage with you at all!

If this sounds familiar to you, you probably don’t know your contacts well enough.

But don’t worry – we can help you fix that!

Here are five easy ways to find out what your contacts really want to see in their inboxes, so you can send more relevant emails.

1. Do Your Homework

Before you even think about clicking send, do some background research on your audience.

You don’t even need a list to get started. All you need to do is find out where your potential contacts hang out and what they talk about.

If you sell baby clothes, you can check out mommy blogs and parenting forums to get a scoop on the hottest topics.

You can also use Twitter and Instagram to keep track of the trending hashtags in your niche.

If you’re an online store, check out Amazon reviews of products similar to your own. Negative reviews are especially helpful for identifying what frustrates your customers!

Pro-tip: Don’t just watch the discussion. Participate! Engage with your potential contacts to find out more about their likes, dislikes, and interests.

You can use this valuable information to create better, more relevant emails!

Key Takeaways
  • Visit relevant blogs, forums, groups, and pages to keep track of conversation
  • Analyze Amazon reviews of products similar to your own to identify concerns
  • Follow trending hashtags in your niche on Twitter and Instagram
  • Participate in the discussion by engaging with your audience
2. Learn From Your Opt-In Form

What gets people to subscribe to your emails can actually tell you a lot about what they expect from you in the future!

Test out multiple versions of your opt-in form, and find out what works with your audience.

Offering a discount coupon? Contacts might be interested in promotions and exclusive deals.

A free eBook download? Chances are they’re looking for valuable advice!

Additionally, find out where most of your contacts are coming from. Did they sign up at the end of your blog post? Or did most of them subscribe through social media?

This can also tell you about what made them sign up in the first place, which you can further use to tailor your emails!

Key Takeaways
  • Test out multiple versions of your opt-in form to see which variation drives the best conversions
  • Find out where most of your contacts are coming from analyze what gets contacts to sign up to get an idea of their expectations
  • Analyze what gets contacts to sign up to get an idea of their expectations
  • Use the data to tailor your emails
3. Keep Track of Your Audience's Behaviour

If you pay attention to how your contacts are engaging with your emails, you’ll find there’s a lot of room for improvement.

For the most part, this involves keeping track of different performance metrics – including:

OPEN RATES

Split test different subject lines to see what gets contacts to open your emails. If they prefer to see their name in the subject line, they’re probably open to building a closer relationship with your brand.

CLICK-THROUGH RATES

Look out for emails with exceptionally high or low click-throughs, and compare them to learn about what gets contacts to tap.

UNSUBSCRIBES

Did a bunch of people just unsubscribe from your list? Go back to your last email and take notes. At the very least, you’ll get to learn about what NOT to do next time.

Key Takeaways
  • Track open rates to see what kind of subject lines work
  • Learn from the last email you sent that triggered unsubscribes
  • Compare emails with high and low click-through rates
4. Ask Contacts What They Want

Seriously – just ask your contacts what they want to see in your emails. They won’t bite.

In fact, this is why email polls and surveys exist!

Here are some tips for creating email surveys that actually get you a response:

ASK THE RIGHT QUESTIONS

If you ask vague questions, you’ll get vague answers!

If you want valuable insight, ask specific questions that aim to solve a problem.

For example, when do they prefer to receive emails? How do they use your products? Or which area of your business/campaign needs improvement?

Remember – keep it short and simple. We recommend using single-question surveys for a higher response rate!

BE CREATIVE

Make your surveys interesting – no one wants to fill out boring forms!

Instead of using plain old text fields, shake up the way you ask for feedback.

GoSquared sent out a Net Promoter Score survey to contacts:

A quick survey like this doesn’t need much explanation. It literally takes two seconds to complete and brings you valuable insights!

Another way to get more information out of your contacts is by making your email survey fun and interactive.

Here’s how Expedia does it:

They practically make it look like a game!

You can also make your surveys interesting and approachable by using Likert scales and star ratings.

Better yet, offer respondents delicious incentives they won’t be able to resist!

Like Tarte Cosmetics does:

USE TIME TO YOUR ADVANTAGE

Whether your survey get a response or not largely depends on when you send it out.

For new contacts, a quick welcome survey about what they’d like to see in their inboxes is perfect for setting expectations.

If you want to dig deeper and send out a longer survey, it’s a good idea to wait until you develop a relationship of trust and loyalty with your contacts.

Also, don’t forget to check past performance metrics to see the time and day your contacts are most responsive.

Key Takeaways
  • Ask contacts specific questions in email surveys
  • Make surveys fun by using interactive scales, star ratings, etc.
  • Check performance metrics to see when contacts are most responsive
  • Keep email surveys short – we recommend single-question surveys!
  • Offer incentives to motivate contacts to participate
5. Subscribe to Competitor Newsletters

Want to beat your competition? Find out what they’re doing (and not doing)!

There’s a reason the top brands in your niche are successful. Subscribing to their newsletters lets you see exactly what their readers – who are most likely your target audience – like to read and engage with!

This is a great way for new businesses to take inspiration, learn from others’ mistakes, and set benchmarks for themselves.

Plus, it saves you from some of the time, effort, and money that goes into trial-and-error!

Key Takeaways
  • Track open rates to see what kind of subject lines work
  • Learn from the last email you sent that triggered unsubscribes
  • Compare emails with high and low click-through rates
Knowledge is Power
(and Helps You Send More Relevant Emails)!

Understanding your contacts can be difficult, but totally worth it.

Even if they’re not paying customers yet, they have the potential.

These people have voluntarily given you their email addresses. On some level, they’ve already shown interest in your business!

Now it’s your job to find out what makes them tick, and use it to your advantage.

What do your customers like to see in your emails? We’d love to know! Let us know your thoughts below!

Caitlin Hutchinson Social Media & Community Manager San Diego, CA

A native of San Diego, California, Caitlin has a passion for developing creative and engaging marketing content. She is primarily responsible for overseeing the development, execution and delivery of digital content across all of Sendlane’s channels as well as maintaining an online presence of Sendlane’s team culture. When not focusing on increasing Sendlane’s online presence you’ll find Caitlin playing music on her guitar or piano and spending time with her Husband and their rescue dog, Piper.

The post My blog appeared first on

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Sendlane - Email Marketing Blog by Elias Curtis - 1w ago
5 Simple Ways To
Send More Relevant Emails
Your contacts can be a confusing bunch.
Stay updated, subscribe to our blog!
Email*

You keep sending those emails, and they keep unsubscribing, reporting you as spam, or refusing to engage with you at all!

If this sounds familiar to you, you probably don’t know your contacts well enough.

But don’t worry – we can help you fix that!

Here are five easy ways to find out what your contacts really want to see in their inboxes, so you can send more relevant emails.

1. Do Your Homework

Before you even think about clicking send, do some background research on your audience.

You don’t even need a list to get started. All you need to do is find out where your potential contacts hang out and what they talk about.

If you sell baby clothes, you can check out mommy blogs and parenting forums to get a scoop on the hottest topics.

You can also use Twitter and Instagram to keep track of the trending hashtags in your niche.

If you’re an online store, check out Amazon reviews of products similar to your own. Negative reviews are especially helpful for identifying what frustrates your customers!

Pro-tip: Don’t just watch the discussion. Participate! Engage with your potential contacts to find out more about their likes, dislikes, and interests.

You can use this valuable information to create better, more relevant emails!

Key Takeaways
  • Visit relevant blogs, forums, groups, and pages to keep track of conversation
  • Analyze Amazon reviews of products similar to your own to identify concerns
  • Follow trending hashtags in your niche on Twitter and Instagram
  • Participate in the discussion by engaging with your audience
2. Learn From Your Opt-In Form

What gets people to subscribe to your emails can actually tell you a lot about what they expect from you in the future!

Test out multiple versions of your opt-in form, and find out what works with your audience.

Offering a discount coupon? Contacts might be interested in promotions and exclusive deals.

A free eBook download? Chances are they’re looking for valuable advice!

Additionally, find out where most of your contacts are coming from. Did they sign up at the end of your blog post? Or did most of them subscribe through social media?

This can also tell you about what made them sign up in the first place, which you can further use to tailor your emails!

Key Takeaways
  • Test out multiple versions of your opt-in form to see which variation drives the best conversions
  • Find out where most of your contacts are coming from analyze what gets contacts to sign up to get an idea of their expectations
  • Analyze what gets contacts to sign up to get an idea of their expectations
  • Use the data to tailor your emails
3. Keep Track of Your Audience's Behaviour

If you pay attention to how your contacts are engaging with your emails, you’ll find there’s a lot of room for improvement.

For the most part, this involves keeping track of different performance metrics – including:

OPEN RATES

Split test different subject lines to see what gets contacts to open your emails. If they prefer to see their name in the subject line, they’re probably open to building a closer relationship with your brand.

CLICK-THROUGH RATES

Look out for emails with exceptionally high or low click-throughs, and compare them to learn about what gets contacts to tap.

UNSUBSCRIBES

Did a bunch of people just unsubscribe from your list? Go back to your last email and take notes. At the very least, you’ll get to learn about what NOT to do next time.

Key Takeaways
  • Track open rates to see what kind of subject lines work
  • Learn from the last email you sent that triggered unsubscribes
  • Compare emails with high and low click-through rates
4. Ask Contacts What They Want

Seriously – just ask your contacts what they want to see in your emails. They won’t bite.

In fact, this is why email polls and surveys exist!

Here are some tips for creating email surveys that actually get you a response:

ASK THE RIGHT QUESTIONS

If you ask vague questions, you’ll get vague answers!

If you want valuable insight, ask specific questions that aim to solve a problem.

For example, when do they prefer to receive emails? How do they use your products? Or which area of your business/campaign needs improvement?

Remember – keep it short and simple. We recommend using single-question surveys for a higher response rate!

BE CREATIVE

Make your surveys interesting – no one wants to fill out boring forms!

Instead of using plain old text fields, shake up the way you ask for feedback.

GoSquared sent out a Net Promoter Score survey to contacts:

A quick survey like this doesn’t need much explanation. It literally takes two seconds to complete and brings you valuable insights!

Another way to get more information out of your contacts is by making your email survey fun and interactive.

Here’s how Expedia does it:

They practically make it look like a game!

You can also make your surveys interesting and approachable by using Likert scales and star ratings.

Better yet, offer respondents delicious incentives they won’t be able to resist!

Like Tarte Cosmetics does:

USE TIME TO YOUR ADVANTAGE

Whether your survey get a response or not largely depends on when you send it out.

For new contacts, a quick welcome survey about what they’d like to see in their inboxes is perfect for setting expectations.

If you want to dig deeper and send out a longer survey, it’s a good idea to wait until you develop a relationship of trust and loyalty with your contacts.

Also, don’t forget to check past performance metrics to see the time and day your contacts are most responsive.

Key Takeaways
  • Ask contacts specific questions in email surveys
  • Make surveys fun by using interactive scales, star ratings, etc.
  • Check performance metrics to see when contacts are most responsive
  • Keep email surveys short – we recommend single-question surveys!
  • Offer incentives to motivate contacts to participate
5. Subscribe to Competitor Newsletters

Want to beat your competition? Find out what they’re doing (and not doing)!

There’s a reason the top brands in your niche are successful. Subscribing to their newsletters lets you see exactly what their readers – who are most likely your target audience – like to read and engage with!

This is a great way for new businesses to take inspiration, learn from others’ mistakes, and set benchmarks for themselves.

Plus, it saves you from some of the time, effort, and money that goes into trial-and-error!

Key Takeaways
  • Track open rates to see what kind of subject lines work
  • Learn from the last email you sent that triggered unsubscribes
  • Compare emails with high and low click-through rates
Knowledge is Power
(and Helps You Send More Relevant Emails)!

Understanding your contacts can be difficult, but totally worth it.

Even if they’re not paying customers yet, they have the potential.

These people have voluntarily given you their email addresses. On some level, they’ve already shown interest in your business!

Now it’s your job to find out what makes them tick, and use it to your advantage.

What do your customers like to see in your emails? We’d love to know! Let us know your thoughts below!

Caitlin Hutchinson Social Media & Community Manager San Diego, CA

A native of San Diego, California, Caitlin has a passion for developing creative and engaging marketing content. She is primarily responsible for overseeing the development, execution and delivery of digital content across all of Sendlane’s channels as well as maintaining an online presence of Sendlane’s team culture. When not focusing on increasing Sendlane’s online presence you’ll find Caitlin playing music on her guitar or piano and spending time with her Husband and their rescue dog, Piper.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
ConvertPro - Powerful Lead
Generation For WordPress
Stay updated, subscribe to our blog!
Email*

The way we see it, the most important part of any email marketing strategy is… building up your contact list. 

Here’s the thing: if you don’t have a pool of engaged contacts to tap into, your email marketing campaigns will essentially fall apart.

You could design the most beautiful templates in the world, but they’d go to waste.

You can write the most witty, compelling copy, but again – you’d be wasting your time. 

So, how do you build your email list, and get more contacts to opt in to receive your newsletters?

Personally, we’re big fans of Convert Pro, which is an email opt-in and lead generation plugin that’s perfect for marketers who want to grow their lists.

In this blog post, we’ll discuss how you can use Convert Pro to skyrocket your contacts, and how you can integrate Convert Pro with your Sendlane account.

Alright, let’s dive in! 

What is convert pro?

Convert Pro is a platform that allows marketers to create popups and opt-in forms to convert their visitors into leads, contacts, and customers.

 

Now, Convert Pro is highly versatile, and it’s a great fit for marketers from a wide range of industries.

Running an eCommerce store? You can use Convert Pro to offer coupons and discounts to prevent cart abandonment.

Experiencing high bounce rates? You can use Convert Pro’s exit intent pop-ups to reach out to visitors who are just about to leave your site.

Want to generate more leads? You can nurture your website visitors and bring them into your sales funnel by offering content giveaways with Convert Pro.

The best part about Convert Pro is that it’s made with non-techies and normal WordPress users in mind. Even if you don’t have any coding skills, you can use their drag and drop builder to create high converting opt-in forms in a matter of minutes.

USING CONVERT PRO TO GROW YOUR EMAIL LIST

Want to use Convert Pro to build your email list? Here’s a step-by-step guide:

Step 1: install the convert pro plugin on wordpress

This is straightforward enough, so we won’t dwell on this step, but here’s a quick walkthrough if you need a bit of direction!

step 2: select the type of call to action you want to create

Your choices include:

  • Modal pop-up
  • Info bar
  • Slide-in
  • Before/After
  • In content form
  • Widget box
  • Convert mat
  • Full screen pop-up
Step 3: select a template
Step 4: customize your template

Some things you might want to do include:

  • Adding a button
  • Adding a countdown timer
  • Adding or removing form fields
  • Adding a background image
  • Customizing your font
STEP 6: Connect Convert pro to sendlane

Once you do this, Convert Pro will automatically send all your new contact data to your Sendlane account.

Step 7: publish your cta

Annnnnd you’re done! Pretty easy, right?

pro-tips to help you craft the perfect ctas with convert pro

Awesome – you’re all set to start using Convert Pro to grow your email list.

To maximize the results that you get out of Convert Pro, make sure you keep these advanced tips in mind when you’re crafting your CTAs:

1. customize the timing of your cta

We previously mentioned that Convert Pro allows you to use exit intent technology to reduce site abandonment, but that’s not all it can do.

For those who want to customize when your CTA gets triggered, you can also choose from:

  • Displaying a CTA after a few seconds
  • Displaying a CTA after a user scrolls the specified percentage of the page
  • Displaying a CTA when a user is found inactive for the specified time period
  • Displaying a CTA after a user reaches the end of a blog post
  • Displaying a CTA when a certain class or ID appears in the viewport

You can also combine these triggers and build rulesets that depending on which the CTA will get triggered.

For eg: Let’sLets say you want to show an exit intent popup to users who have scrolled 50% of the page. You can do that by setting these two triggers in a single ruleset. This will make sure that the CTA is displayed only when both of these conditions are met. You can read more about Rulesets in Convert Pro in their knowledge base article.

There’s no telling which of these will be the most effective for you, so we recommend that you A/B test the different timing options, and see which one converts the best.

2. entice your visitors with a lead magnet

If you provide your website visitors with an incentive to sign up for your email list, this will boost your conversion rate – that much is obvious.

For those of you in eCommerce, this is fairly straightforward. You can simply generate a coupon code for 10% off or free shipping, and dangle this as a carrot.

What if you’re in the B2B industry? Well, you can still incentivize your visitors to sign up for your list – but with a lead magnet instead.

Basically, a lead magnet is some sort of ebook, whitepaper, or other content that you offer to visitors in exchange for their email address.

With Convert Pro, you can easily promote a lead magnet to your website visitors, and redirect them to a download page after they’ve signed up for your list.

3. layer your ctas

What’s better than one CTA? Two CTAs that you can use to maximize engagements conversions.

At Convert Pro, these are termed “multi-step CTAs”. If you’re wondering why you’d need to use these CTAs, here are some potential use cases:

  • Ask someone to subscribe to your newsletter, then ask them to download an ebook
  • Ask someone to indicate their interests (Topic A vs Topic B), then ask them to subscribe to your newsletter
  • Ask someone for their age (to make sure they’re old enough), then ask them to download gated content

You can really drill down and get specific with multi-step CTAs, so go ahead and knock yourself out. To learn more about creating and using these CTAs, read this Convert Pro guide.

HOW TO INTEGRATE SENDLANE WITH CONVERT PRO

After you create a Call To Action within the Convert Pro plugin, you’ll have the option to integrate Convert Pro with your Sendlane account. 

To learn exactly how to do this, refer to Convert Pro’s walkthrough.

A quick survey like this doesn’t need much explanation. It literally takes two seconds to complete and brings you valuable insights!

Another way to get more information out of your contacts is by making your email survey fun and interactive.

Here’s how Expedia does it:

They practically make it look like a game!

You can also make your surveys interesting and approachable by using Likert scales and star ratings.

Better yet, offer respondents delicious incentives they won’t be able to resist!

Like Tarte Cosmetics does:

USE TIME TO YOUR ADVANTAGE

Whether your survey get a response or not largely depends on when you send it out.

For new contacts, a quick welcome survey about what they’d like to see in their inboxes is perfect for setting expectations.

If you want to dig deeper and send out a longer survey, it’s a good idea to wait until you develop a relationship of trust and loyalty with your contacts.

Also, don’t forget to check past performance metrics to see the time and day your contacts are most responsive.

TAKE YOUR EMAIL MARKETING TO THE NEXT LEVEL WITH CONVERT PRO

In this day and age, the key to successfully reaching out to your consumers lies in creating personalized, meaningful interactions.

To be specific, you’ll want to tailor your communications and CTAs to your website visitors based on:

  • What device they’re accessing your site on
  • What source they’ve arrived from
  • Whether they’re a logged-in user or not
  • Whether they’ve been on your page for 30 seconds, or 3 minutes

And whatever other data you can get your hands on.

If you’re not already doing so, make sure you use Convert Pro to create hyper-targeted CTAs that are highly relevant to each and every website visitor. 

Got any questions about using Convert Pro together with Sendlane? Leave a comment for us below, and we’ll get back to you..

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In 2004, founders Tobia Lutike and Scott Lake opened their first online store with aspirations of selling snowboards and similar equipment.

Who would have thought an online store selling snowboards would turn into the 10 billion dollar eCommerce giant that we today call Shopify?

A lot had to happen to turn Shopify into what it is today, but they’ve managed to build upon their successes thanks to smart marketing strategies.

This includes their email marketing efforts.

Shopify sends a whole lotta email to people with their main Shopify blog claiming close to half a million people on their email list.

And you can bet your giddy Aunt these guys figured out how to send emails that get results.

One thing you’ll learn from them is that companies who are great at email marketing stick to the foundational elements of email marketing 101.

Shopify follows the same pattern using effective email marketing tactics to grow their business. So, segmentation, automation, and consistency all play a key role in Shopify’s email marketing success.

We’re going to examine two of their main email lists to see how they make this marketing channel their own while establishing trust and credibility.

We’ll always cover some valuable takeaways you can apply to your email marketing.

1. Welcome Email Sequence: How Shopify Aims To Convert Though Education

“Give a man a fish, he’ll eat for a day. Teach a man to fish, he can eat for life.”

The basic takeaway is when you aim to improve another person’s life you should see the bigger picture — education has a lasting impact.

Shopify takes this lesson to heart.

After someone converts to a free trial user, they’re put into an automated Welcome email series. This email drip is designed with education at the heart of it.

Many automated welcome emails have simple subject lines. They tend to say something as easy as, “Thanks for signing up!” or, “Welcome to [insert brand name here].”

Shopify uses the “Welcome to Shopify” subject line, but they take it just a teeny bit further.

It reads, “Welcome to Shopify. Here’s what to do next.

Notice that little extra bit? It’s small, but it’s important because it triggers a thought of, “Oh, I’m not done yet. What do I need to do?”

This results in the desire to open the email.

That initial welcome email is very short with one call-to-action (CTA) that directs the user to a registration page.

But a user following through on this particular action does an important thing:

It gives Shopify a better idea of who is signing up to use their product. They can then use this data to create targeted landing pages, tweak their messaging and figure out which industry verticals have the most ROI for them.

In addition, it sets the tone for the relationship. Right off the bat, Shopify is helping a user get started with the product the right way, and this helpful tone carries throughout their entire welcome series.

Generally, welcome email drips are typically three or four emails long, which works just fine for most companies.

But, Shopify didn’t stick to the standard. Instead, they created what they found to be the sweet spot for their product:

10 emails. And these 10 emails have a lot we can learn from.

For instance, take a look at the second email you’ll receive from them in this email drip.

Shopify rightly assumes someone signing up for a free trial is considering the platform to build an ecommerce store.

What they don’t assume is how experienced that person is at building an online store that generates income. The tone in the copy shows they’re aware you may need help getting started with a marketing plan that gets results.

Not only do they call out the possible knowledge gap in their user’s level of expertise, but they also highlight free video training to solve that issue.

Here we see that Shopify noticed a notable knowledge gap that could interfere with a user converting. So, they created the educational content needed to bridge that gap.

Also, look at how they frame the training.

It’s not a simple “Hi there, let us show you how to set up our product,” sort of thing. The education angle bends toward Shopify training users to build a profitable marketing funnel.

They aim to help the customer, first. Doing this increases their perceived value which makes the “ask” — when they want to convert someone to a paid user — so much easier.

The education factor to their emails doesn’t stop.

The other emails in the sequence cover additional important topics that will help someone to launch a live website. Things like how to

  • Select a Shopify theme
  • Buy a URL and connecting it to your new site
  • Set up and collecting payments
  • Set shipping rates in your website
  • Connect sales channels for social promotion

With 10 emails in the mix, they cover a lot of information. However, you don’t feel like you’re drowning in the emails.

They accomplish this by giving each email a single focus.

Every email in the welcome series follows one topic and one main call-to-action button that leads to the desired action.

This makes going from open-to-click much easier.

You’ll also notice that each email contains a smaller CTA that asks if the user is ready to start accepting orders with a link to their premium plans.

It seems small, but it’s critical that it’s there.

No user is going to be the same in how quickly they move through the funnel. By placing this CTA at the bottom, they give users the chance to easily convert at any time they feel most comfortable.

While most of the welcome emails take you to something educational, the last email in their offers “launch checklist”. This checklist acts as a plan of action for the user, but it lives as a blog post on their website.

Here’s why this is brilliant:

  • The content is evergreen. It never gets old or stops providing value. From an SEO side of things, this is great content at its best acting as a piece of pillar content they can internally link to. Using an email to send traffic to this page is a smart way to boost traffic from a primed audience. Plus, it gives your potential customer a helpful go-to resource.
  • You can bookmark it, and read it again and again. PDF downloads are great — they unquestionably have a time and place. But sometimes, content serves your audience better when they know that it lives somewhere they can always come back to.
  • It’s shareable. Your audience can share content like this out to their personal network. It’s cyclical by nature so it helps continually power all your marketing efforts.

Adding this type of email to their welcome series brings their email marketing into other parts of their entire marketing plan making for a well-rounded and holistic strategy that can flow together.

Takeaways For You
  • Create, automate, evaluate. How did Shopify decide on creating 10 emails and go against the industry average? Chances are, they started small to set a benchmark and then grew their sequence as needed. For you, you don’t need it to be perfect — just get started.

Set aside time to create your emails and then automate them so they’re constantly working for you. Every month, look at metrics like open-rate and click-through-rate to find areas where you need to tweak or add to the emails you’re sending. With time, you’ll find your email list’s sweet spot for the perfect drip sequence. The important thing is to start. 

  • Be helpful right off the bat, but don’t be afraid to sell. Education is at the heart of every email Shopify sends. The aim to educate – to be helpful and human – go a long way to get a consumer to see the value in both the product and brand they’ll give their money to. However, Shopify is a business and they don’t skip the sell. 

While each email doesn’t have a big push or “hard sell” they still give people the chance to convert in every email. You shouldn’t be afraid to put your premium plans, products, or services out there.

Welcome emails aren’t the only email-type that Shopify does well. Their branded newsletter is one of the best ones in the industry and it’s the second piece of their email marketing that we’re going to be breaking down.

2. The Shopify Digest: Using Inspirational Content and Personalization Working to Create a Unique Newsletter

There are a few ways to create a newsletter that people want to open and read — Shopify has managed to create just that.

They own a huge list of nearly half a million subscribers with the real-time numbers up on their blog for all to see.

Every Shopify Digest email contains links to at least one educational or inspirational blog post.

Topics about social media, common ecommerce mistakes, studying analytics and tips for making sales are just a few of the subjects they’ve covered.

As a large company, they can pump out quality content in high doses which helps them keep up with their schedule of sending one newsletter per day.

Shopify has established this schedule for their newsletter and they stick to it so subscribers come to expect emails from them on a daily basis. You don’t need to stick to a rigorous schedule like this, but we can take a lesson on being consistent.

Shopify Digest emails also have a touch of personalization. Many emails will use the name or business name inside the email.

The heading “Trending Posts for {insert name here}” is found after the first content block and highlights other content the subscriber may find interesting.

Doing this brings some warmth and personality to the emails.

Continuing with the theme of leading with education, another facet to the Shopify newsletters is highlighting the free training they offer through the Shopify Academy.

Most of the emails mention the Academy at either the start or very end of the email with CTAs that lead to a registration page.

True to their nature, it’s clear that they aim to become the go-to leaders in the space of ecommerce. And they’re using email to help potential customers on their list gain enough information to be able to launch an online store with their platform.

Takeaways For You
  • Use social proof to help grow your email list. Part of email marketing is continually growing your email list, so it works hand-in-hand with your content marketing efforts in that regard too. There are effective ways to do this such as in-content lead magnets and training registrations — both of which Shopify does. But they add another simple way to get sign-ups by using social proof in their blog’s sidebar input form.

You might not lay claim to 500K emails subs like Shopify has, you can find other gems of social proof to add to your opt-in forms. It can be small — anything that really resonates with your audience.

For instance, if you sell house plants but you have a small email list, you can frame the social proof by saying something like, “Our plants are helping clean the air in 247+ homes. Join our list for tips and advice on the perfect air-purifying plant for your place.” That’s just an example, but it’s to show that you can take even a small amount of social proof and still make it sound really appealing.

  • Personalization works. Use it. Shopify’s newsletter defaults to the {FNAME} code for adding a touch of personalization to their newsletter. But guess what? Sometimes simple tactics work. Here at Sendlane, we’re big advocates for email personalization — so much so that we revamped our entire platform to be able to give you more of it!

And while we believe there is definitely more to personalization than simply sticking in someone’s first name and callin’ it good, it can still be an effective tactic. Also, take note of where and how to use it. Shopify puts a unique spin on their use of it by pointing out blog content with images that are “trending” for the user.

  • Create a schedule and stick to it. If you want your brand to stand out, you need to be the one who sets the tone for the relationship between you and your subscribers. One way you can accomplish that is by being consistent with what you do in your email marketing. Unless you’re the in-house email marketer for a company, sticking to a schedule can be difficult when you’re busy with other things that keep a business running.

We’ve found that many people find it easier to be consistent when they schedule the tasks in their calendar. And depending on your emails you’re sending, you can often set aside an hour or so to batch-create and schedule those emails to send later so that you have a bit of breathing room. In doing this, you can keep to a consistent schedule that shows your subscriber that you’re going to keep showing up for them.

Aim To Help Others Succeed and The Rest Falls Into Place

Shopify clearly knows how to create a drip sequence that converts. And no matter what industry you’re in, there are a lot of things you can learn and apply in your own email marketing.

Many businesses use welcome emails to say, “Hi, thanks for coming. Here’s what we do. Here’s how you use it. Here’s how you can buy this product/service right now.”

It’s a basic framework, sure. But Shopify customizes it to fit their audience’s needs rather than the other way around.

By being a helpful and kind educator in a competitive space, they’ve been able to stand out and consistently drive up their profits and value both in the eyes of consumers and in the business world.

To top of all that, they’ve used email to help add to their momentum.

Take a note from their playbook. Be helpful. Show up, and be consistent. Set the tone, but don’t hold back from trying to make a sale.

Finding your own custom mix for what works takes time, but if you put in the work like Shopify, then the sky is the limit.

Please enable JavaScript to view the

The post Case Study: How Shopify Builds Credibility With Customers Using Email  appeared first on The Sendlane Blog.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

We’ve all heard of FOMO*, right?

(*Just in case, FOMO is the ‘fear of missing out’.)

It can range from checking your social media every 10 minutes to chronic anxiety at the thought of missing the hottest party in town.

Maybe you’re wondering right now if everyone else has discovered another post on FOMO marketing that you should be reading instead?

Chill out! You’ve come to the right place and you’re not going to miss a thing.

First up, we’re going to look at why FOMO marketing works. Then we’re going to give you 12 techniques you can implement today; plus a bonus tip you’re going to love.

Ready?

Is FOMO a Real Thing?

It’s hardly a technical term and it’s not a medical condition. But it’s certainly real.

At its core, FOMO is a fear of regret about making the wrong decision, which can make us quite compulsive.

Clever marketers take advantage of this fear by persuading customers they need to act now before the opportunity disappears forever. Worst still, they might miss out while everyone around them makes the right decision, which is a FOMO sufferer’s ultimate nightmare.

So, let’s take a look at some of the ways you can use FOMO in your email campaigns.

12 FOMO Marketing Techniques You Can Use Right Now 1. Build the Tension With a Countdown Timer

Nothing cranks up FOMO like a deadline. And nothing says deadline more than a countdown timer.

Tick. Tick. Tick.

Countdown timers build the excitement towards the launch of a new product or encourage registrations for an event. And they work equally well to build the tension as a sale draws to a close, like this one:

How to incorporate a countdown timer into your emails:

  • If you know how to code, you can build your own timer using HTML
  • Alternatively, you can use tools such as Sendric to create your timer. With Sendtric, for instance, you simply choose your time zone, when you want your timer to end, your language and the colors you want to utilize on your timer. And it’s free.

Read more about how to build countdown times into your email campaigns here.

2. Use the Fear of Limited or Diminishing Supplies

Scarcity works the same way as countdown timers because it prods customers into making a more urgent decision.

How many times have you seen the words ‘limited stock’ in a sales email?

J. Crew uses this technique to great effect – without sounding ‘salesy’ – by tantalizing customers with the notion that their limited-edition range is available only for a short time.

Other ways to incorporate scarcity into your emails:

  • Tell people the actual quantity of your remaining product as it diminishes. Think of emails you’ve received that tell you there are only 5 seats left for a special event or conference, or only 6 widgets left in stock.
  • If you can’t be specific, use phrases like ‘while stocks last’.
  • Similarly, you can tell people how many you’ve sold. Hotels.com does this to great effect when it tells you “In high demand! Booked 12 times in the last 24 hours.”
3. Make it Elite or Exclusive

Everyone loves to feel special. We all want to belong to an elite club, be the first to hear about new arrivals and member-only discounts. Enjoying access to opportunities that others don’t have is a FOMO characteristic.

Here’s a great example from Levi offering special perks, just for signing up to their email list.

Here’s another clever example which uses the words ‘just for you’, to make the email recipient feel special. You secretly know the offer’s not just for you, but it still manages to push that FOMO button by urging you to take action before the offer is withdrawn.

Other ways to trigger FOMO by making people feel special:

  • Offer a coupon to use as a discount on their first purchase.
  • Offer exclusive perks only available to members/contacts, such as free shipping or sales previews.
  • Show two prices, one for ‘regular’ people and a discounted price for members only.

Don’t forget to heighten their sense of belonging to an exclusive club by using Sendlane’s dynamic behavior-based workflows that allow you to automate all your emails depending on the actions of each customer on your list.

So, when Jane from Wisconsin responds to your offer, you can make her feel personally welcomed within minutes.

4. Make Your Offer Come and Go in a Flash

Don’t give them time to think!

Make your offer valid for a day, or just a few hours. This is a great FOMO technique because it instills a sense of panic. No-one wants to let a great deal slip through their fingers. What if it’s never offered again?

And if you add a countdown clock to your flash sale email, you’re really giving yourself an unfair FOMO advantage.

How to make your flash sale more effective:

  • Segment your list to your most loyal clients. It’s a great way of saying thank you and encouraging repeat purchases as you reduce unwanted stock.
  • Keep the offer simple and relevant to your audience.
  • Keep the offer as juicy as possible. You want to make the incentive appealing enough for them to jump before they miss out.
  • Make your flash sale email stand out by adding a gif. Here’s how.
5. Be mysterious or secretive – make them feel silly for not clicking

Everyone loves a secret surprise. But what if you don’t click through and you miss out on something amazing? How silly would you feel then?

This FOMO technique works particularly well with loyalty programs, such as this one from Woolworths. Members are more likely to join in the fun and click through because they know and trust the sender.

And they don’t want to miss out on their secret offer.

Other ways to tempt them with secret offers:

  • Travel and accommodation sites do this well by offering great deals on mystery destinations or hotels. Until you make the booking, you don’t know where you’re going to end up. Do you have a product or service that might suit this technique?
  • Offer them an incentive for correctly solving a puzzle or riddle, the implication being that only the smartest will be rewarded.
  • Tease them with a mysterious ‘coming soon’ series of emails to whet their appetite for the main event. In each email, reveal one thing about the main event you know they’re going to lust after.
  • Make your email interactive so they have to ‘scratch’ or ‘unwrap’ an image to reveal the surprise. Take a look at some great examples of interactive emails in this post.
6. Make it a Last Chance, Act-Now Offer

Nothing triggers FOMO as much as the pressure to make a decision. That’s why countdown timers and flash sales work so well.

Another similar technique is the ‘last chance’ email. Send this one out with hours to go, and up the pressure even more by throwing in a free gift, like this one from Birchbox.

Other ideas to utilize the ‘last chance’ technique in your emails:

  • If you’re running an event or competition, tell them it’s their last chance to book, attend or enter.
  • Send them a series of reminder emails: ‘expires next week’, ‘expires tomorrow’, ‘expires at midnight’.
  • If your message or sale is tied to an event or holiday like Christmas, let them know when it’s their last chance to use express shipping to receive their order in time.
7. Tempt them with New or ‘Must-Have’ Items

Who says you must have a sale or even a special offer to stir up the FOMO in your contacts?

Commanding words like ‘must-have’ and ’new’ are sometimes all it takes. A ‘must-have’ conjures up something so desirable, it almost becomes an essential purchase.

And ‘new’ is a power word well known for triggering an emotional response, especially in FOMO suffers. Just ask Apple.

Additional words and phrases to stir up the ‘must-have’ FOMO in your email contacts:

  • Just released
  • Limited
  • In demand
  • Latest
  • All the rage
  • This season’s
  • Essential
  • Coming soon
  • Current
  • Hot off the press
  • State of the art
  • Winning
  • Red hot
  • Irresistible
8. Remind them of Their Abandoned Shopping Cart

We’ve all received emails about our abandoned shopping cart. But not many marketers use this opportunity as well as Reebok when it comes to employing FOMO techniques.

This one starts with some good old-fashioned flattery and then makes an offer of free shipping, all of which is hard to resist for a FOMO sufferer.

Want some more hot tips and examples of great abandoned shopping cart emails? This blog post has got it all. And if you sell on Shopify, you can connect your shop to Sendlane to design and automate abandoned shopping cart emails directly from your Sendlane account.

9. Throw in a Tantalizing Free Gift

No-one wants to miss out on a free gift, especially when you can select your own color and get free delivery.

The sense of urgency and temptation in this email from Bobbi Brown, with buttons that say ‘PICK NOW’ and beautiful product shots, is designed to hit a FOMO sufferer right between the eyes.

More ways to ramp up the FOMO using free gifts:

  • Send them an email reminding them it’s their last chance to claim their free gift.
  • If you sell a product or service by subscription, offer new contacts a free month if they sign up by a certain date.
  • Turn your email into a coupon by offering a free gift or discount when they present the email on their phone or printed out in your shop.

Don’t forget to add a deadline and make sure your terms of reference are clear in all cases.

10. Show Them No mercy

Jon Morrow from Smart Blogger is the king of persuasive copywriting, especially when it comes to FOMO.

Take a look at these emails he sent to promote a training program (they’re the last 2 in a sequence of 5).

We’ve highlighted the sections where he really ramps up the FOMO and, boy, is he merciless!

We can’t all write as persuasively as Jon Morrow (he’s been doing it for years.) But there are some tried and tested techniques you can start using today to make you a more compelling email writer. This post is a great starting point.

11. Don’t forget your subject line

So far, we’ve focused on FOMO techniques in the body of the email. But, did you know at least 35% of people open an email based on the subject line alone?

Take a look at these subject lines in emails that all came from the same online store in less than a month. Check out how they use FOMO techniques such as exclusivity, new product lines, increased discounts, and ‘last-chance’ sales to get people to open their emails.

Here are a few more FOMO-driven subject line ideas to get your creative juices flowing:

  • Your $500 discount expires today
  • Should I give up your spot?
  • A sneak peek inside our new program
  • You’re going to kick yourself if you don’t jump now
  • The new designer trends you need in your wardrobe
  • Free download for the first 100 contacts
  • New stock just arrived
  • Further reductions
12. Give them a Subscribers’ Only Preview

When you reward your contacts for their loyalty with special offers and preview events, you’re giving them the opportunity to get the jump on everyone else, which is particularly important to FOMO sufferers.

Look at how well Factory First does it in this email. They offer 24-hour early access, plus 30% off new arrivals, plus free shipping, all through a ‘private link’.

Here are some additional words and phrases you can use to help induce FOMO:

  • Skip the queue
  • Early-bird access
  • Members only
  • Pre-release prices
  • Members’ exclusive prices
  • Here’s what we’ve got for you
  • Get in before the general public
  • 24 hour special preview
13. Bonus: Let people know they’ve missed out

We promised you a bonus technique, and here it is. Play to a FOMO sufferer’s great fear – making the wrong decision.

Let them know they missed out and it might convince them to move faster next time around.

It also gives you the opportunity to take a second bite at the cherry by making them a different offer, like this email from Home Depot.

There You Have It!

13 FOMO marketing techniques that you can start using right away, together with some hot tips, additional words and phrases and other resources to help you become an instant FOMO marketing expert.

Remember, the key ingredients are deadlines and scarcity, exclusivity and an air of mystery, persuasive language and the temptation of getting something for free.

Remember, all of these techniques can be implemented at the click of a button with email automation platforms like Sendlane. Plus, you can make your email designs leap off the page with our easy-to-use drag and drop visual email builder.

So, what are you waiting for? Give Sendlane a try and next time you compose an email, aim for your contacts’ FOMO funnybone to watch your conversion rate soar.

The post 12 FOMO Marketing Techniques to Boost Your Email Conversions appeared first on The Sendlane Blog.

Read for later

Articles marked as Favorite are saved for later viewing.
close
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Separate tags by commas
To access this feature, please upgrade your account.
Start your free month
Free Preview