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Just like one single cold call is often not enough to get someone talking to you, one single cold email is not enough to get a reply. You need to proper followup structure and plan to be able to get a response. It takes a good amount of time and planning to setup a working
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Whenever you adopt a new process like outbound cold email, you need metrics to help you with optimizing the process. Focusing on right metrics and KPI will help you make the most out of it. Whenever I hear people saying a particular process didn’t work for them, I ask them if they have data that
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Before explaining what cold calling 2.0 is, it is important to define what it is not. As ironical as it sounds, Cold calling 2.0 does not involve cold calling. Cold calling 2.0 means prospecting into cold accounts to generate new business WITHOUT using cold call in the first step. Here the prospect is first contacted
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Cold email is an extremely important prospecting channel in today’s world and it has good reasons to be so. Its success stories have encouraged organisations around the world to adopt it and that is precisely where the trouble begins. As its effectiveness is encouraging companies all over to try this tool, it also means that
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B2B sales email is one of the best ways to reach out to prospective clients. However, writing a cold email can be a tricky task and more than that getting a response to a cold email is an even more difficult task. As more and more numbers of cold emails land up in the inbox of individuals, there are more chances
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Getting a call in the middle of a busy day asking for the “concerned authority” is probably not something we all would enjoy. Majority of us hang up as soon as we hear that line thinking it is again one of those sellers trying to sell us a credit card or asking us to buy an insurance policy. Hence
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Sales has changed a lot in last 10 years. There was a time when door to door sales required face to face communication skills with strangers and later phone calls made easy to reach new customer. Number of ways to reach decision makers in a business has increased with internet usage. As of 2017, there
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Over the past few years, we have seen many sales people adopting cold email as a strategy to generate interest of prospects. A lot of people argue that it is better than cold calls since you are not disturbing the prospect from his/her daily work and they can view/respond your email when they are free.
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In this article, I am not trying to say cold calling is dead as there are many people out there who still do cold calling and get results. I only want to highlight points which make cold emailing better than cold calling. I believe good sales people use a combination of cold emails and calls
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You just decided to start sending some cold emails. You have sent some emails but there is not much response yet. Just like any other process, your hopes are high to get a good response from this new process but started feeling a little letdown. Don’t worry, you are in the right direction and cold

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