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         Episode Overview A leader in the SEO space, Kelsey Jones, founder of Six Stories shares her unique path to marketing entrepreneurship and owning her own successful agency. In this episode of the Searchmetrics Voices of Search podcast series, Kelsey shows how her spirit of adventure and independence, thirst for learning, […]

The post Career Day: Lessons on fierce marketing entrepreneurship from SEO Kelsey Jones appeared first on Searchmetrics SEO & Content Marketing Blog.

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         Episode Overview When it comes to developing YouTube videos, there are many optimization techniques and innovative approaches that can make a big difference on how your YouTube videos rank. In this episode of the Searchmetrics Voices of Search podcast series, David Capone, executive producer for YouTube at Fanatics shares his […]

The post YouTube, what does it take to go viral? Insider SEO tips for top-ranking video appeared first on Searchmetrics SEO & Content Marketing Blog.

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        Episode Overview In this episode of the Searchmetrics Voices of Search podcast series, Duane Forrester, VP of Industry Insights at Yext, shares his industry-leading insights on optimizing for local search. An expert on the confluence of generational change, consumer behavior, and the latest technologies, Duane covers what it takes to ensure […]

The post How online presence and SEO can make or break your local business appeared first on Searchmetrics SEO & Content Marketing Blog.

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         Episode Overview In this episode of the Searchmetrics Voices of Search podcast series, Duane Forrester, VP of Industry Insights at Yext, shares his industry-leading insights on optimizing for local search. An expert on the confluence of generational change, consumer behavior, and the latest technologies, Duane covers what it takes to […]

The post Titan of search Duane Forrester shares his inside SEO knowledge on brand and local optimization appeared first on Searchmetrics SEO & Content Marketing Blog.

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         Episode Overview Google’s March Core Update saw earthquake-like upheaval in global search results with 74% declines for some and 20% growth for others. Post aftershocks, there’s greater stability and a clearer playing field to evaluate how companies like Walmart, Wayfair, Amazon, Etsy, eBay and others are doing. Tyson Stockton, Director […]

The post Who are the Search Winners and Losers after Google’s March Core Update? appeared first on Searchmetrics SEO & Content Marketing Blog.

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 Episode Overview Google is not the only search player in town. With competition from ecommerce sites, Amazon, Yelp, and apps like DoorDash growing in popularity, vertical search players are redefining and redistributing Google’s dominance. In this fifth podcast in Searchmetrics’ Non-Google Search Month series, SEO strategist Jordan Koene covers the changing verticalized landscape of […]

The post Hey Google, Yelp, DoorDash, and Amazon are the vertical search players in town appeared first on Searchmetrics SEO & Content Marketing Blog.

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 Episode Overview Over the past decade, China has blocked access of its 1.3 + billion population to Google, Facebook, and Twitter, leaving Chinese government-approved Baidu the largest single-market search engine in the world with over two billion users worldwide. How do data-driven marketers and SEOs tap into complex localized markets such as China and […]

The post Optimizing for China’s Baidu search engine with its two billion users worldwide appeared first on Searchmetrics SEO & Content Marketing Blog.

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 iTunes       Overcast      Spotify      Stitcher Episode Overview Ten percent of the world’s search engines don’t begin with the letter G, and their search traffic can greatly impact your business. In this third podcast in Searchmetrics’ Non-Google Search Month series, SEO strategist Jordan Koene and Ben Shapiro delve into the […]

The post Key SEO strategies for building your site traffic outside of Google search appeared first on Searchmetrics SEO & Content Marketing Blog.

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 iTunes       Overcast      Spotify      Stitcher Episode Overview When it comes to search, we all know that Google is the Goliath. In this second podcast in Searchmetrics’ series for Non-Google Search Month, SEO strategist Jordan Koene and Ben Shapiro examine the importance of dividing and conquering the remaining search engines […]

The post Yes, a SEO strategy beyond Google really matters appeared first on Searchmetrics SEO & Content Marketing Blog.

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 iTunes       Overcast      Spotify      Stitcher Episode Overview Kicking off Searchmetrics’ Non-Google Search Month, SEO strategist Jordan Koene and Ben Shapiro launch their series covering the history, current state, and optimization strategies of Google’s biggest competitors. In this first episode, Jordan and Ben delve into the history of search and […]

The post Google’s rise to the top of search and how they ate their competitors’ lunch appeared first on Searchmetrics SEO & Content Marketing Blog.

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