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There are a lot of marketing metrics tossed around these days. LTV… CPC… ROI. Even LOL (which measures how you respond to your ..read more
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Maintaining a company blog is no small investment. Content marketing expert Jay Baer once estimated that the average company blog post ..read more
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We’ve used an innovative Influencer identification tool to find the Top 100 Content Marketing Influencers from 2016 – Congratulations ..read more
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Content marketing is tricky. It’s fairly easy to set up the rudiments of a content marketing machine, but getting it to turn a profit ..read more
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Social media is a critical channel for businesses looking to distribute branded content to their market. It puts companies in front of ..read more
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Jon Miller, one of the most influential leaders in MarTech (founder of Marketo and now Engagio) recently hosted an informative ..read more
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Blogs are hungry creatures. Even if you feed them sparingly, they need to be updated on a regular basis. You can, of course, curate some ..read more
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Small business owners aren’t usually on social media to share cat videos and indulge in celebrity gossip. They’re on social media for ..read more
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Content marketing sucks. What’s more, the coolest content marketers no longer have blogs. Wait. What? Has guest blogger Barry Feldman ( ..read more
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We’ve said it before: 90% of the world’s data has been generated in the past 2 years, and content marketing is approaching mass ..read more

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