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How many decisions does a marketer make per month, per week or per day? Faced with countless decisions every single day, businesses depend on planning and making the right ones to grow and thrive.

The post Real-Time Marketing scales up the customer experience appeared first on QIVOS Blog.

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Today more and more shoppers are using stores as pickup points. In fact, according to a survey by Adobe, the number of the shoppers that opted for this Buy Online/Pick Up In-Store (BOPIS) ordering was rising during the holiday season of last year. “Click and collect, is up 47% this holiday season compared with last […]

The post BOPIS: Driving memorable experiences in 2019 appeared first on QIVOS Blog.

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According to Retail Touchpoints, shoppers today are really worried about how brands collect and use their information. Customers become more and more skeptical regarding their data, with a percentage of 46% being uncomfortable with the amount of information modern retailers can collect. The following inforgraphic presents more interesting statistics about the emotions that customers have […]

The post [Infographic] How customers feel about sharing their data appeared first on QIVOS Blog.

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Do you think you know every individual of your prospect and customer universe? Unfortunately, despite the advanced marketing technology available today, many brands fail to effectively collect and properly use all the customer data they gather. According to a Harvard Business Review survey, only 13% of executives had a unified view of their customer with a […]

The post 5 reasons leading retailers create unified customer profiles appeared first on QIVOS Blog.

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There is no doubt that customer loyalty programs benefit businesses in many ways. But in order to be successful, a loyalty program needs to be developed and implemented with extreme care. One of the questions that need to be addressed is how to implement or integrate the program into your company’s organizational structure. There are […]

The post 4 things to keep in mind during loyalty program implementation appeared first on QIVOS Blog.

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In-store marketing is a powerful way to reach your customers and convert them into loyal connections for your brand. If done right, in-store marketing solutions can boost customer engagement and drive customer retention. Want to see in-store marketing in practice? Meet Jane. She is a real fan and loyal member of CUBE brand! Jane’s path […]

The post How to improve customer experience with in-store marketing appeared first on QIVOS Blog.

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Loyalty programs are powerful and effective tools for brands, offering numerous benefits. They help businesses drive more meaningful and lasting relationships with their customers and increase sales. Launching a loyalty program could be a smart business decision that helps you overcome key loyalty challenges. Before investing in a loyalty program, discover all the benefits that […]

The post Understanding the value of loyalty programs appeared first on QIVOS Blog.

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According to a Facebook IQ survey, mobile plays a key role for shoppers during the store visit. Which mobile phone apps and services did shoppers use on their phones during their last retail store visit?  How do customers feel about ads on their mobile devices while they are browsing in-store? Find out the answers on our infographic below along with some interesting findings about the in-store […]

The post [Infographic] The role of mobile for shoppers in-store appeared first on QIVOS Blog.

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Customers evolve. So does the marketing landscape. Today’s customers are in total control of their purchase journey, forcing brands to find effective ways to deliver compelling and personalized experiences at every touchpoint. How can brands move at the speed of their customers and fully meet their expectations for personalized communication? The answer is through marketing […]

The post Marketing automation: An investment worth making today appeared first on QIVOS Blog.

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We believe that you already know the importance of building customer loyalty and delivering compelling experiences to today’s empowered customers. Loyal customers are the most important asset of your business, therefore keeping them happy and engaged is essential. We also believe that you are probably about to design (if you haven’t already) your customer experience […]

The post Customer Experience Managers: What to read as you plan your 2019 CX strategy appeared first on QIVOS Blog.

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