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The importance of a proper restaurant marketing goes without mention. In today’s era, digital communication is constantly evolving, hence it becomes imperative for you to stay on top of your competition. While you must constantly innovate with new marketing trends and channels, one important classic channels remain unparalleled and is the key to every successful digital marketing strategy: email marketing.
Things to Keep in Mind While Venturing Into Email Restaurant Marketing
Email Personalization: The key to running a successful email marketing campaign is customization. Promotional emails that don’t really speak to your customers is more than likely to be marked spam and also get unsubscribed. You can avoid this by including as much personal data as possible. Don’t just send a generic email to your customers. Include their name in the subject line, and in the email body. Next, sort your database into segments. Based on the customer ordering history and demography, you can send custom emails. For instance, you can send pictures of your popular pizza along with a discount offer to the customers who tend to order Italian food the most. Learn more about how you can send personalized emails to your customers here.
Use Visuals to Attract Customers: Try and include large, mouth-watering photos of whatever you are trying to promote, without making it too spammy. Since you run a restaurant, your emails should include a beautiful image of your best or most popular dishes and drinks. Visual treats tend to attract customers. Take advantage of this in every email.
Employ A/B Testing: A/B testing is basically trying out variations of the same content for a sample data set and then employing the better one for the rest of the data. You can use this to send emails at the right time of the day and with the right subject line. Most Email Service Providers provide this feature, that allows you to test between multiple subject lines and sender’s name.
Get the Mails Delivered in Primary Inbox: The major challenge most marketers face while running email marketing is getting the mail delivered to the primary inbox of subscribers. Emails with multiple images and too many links tend to land in the promotional tab of the Gmail inbox. Try to lend a personal touch to your emails and keep them conversational.
Track Replies and Respond: Email marketing can be a two-way communication if you do it right. Always include a call-to-action that gives customers an easy way to ask about your restaurant deals. Either set up your mailing address to accept replies or include a method of communication. It also important to monitor the replies and respond to them proactively.
How to Employ Email Restaurant Marketing to Publicize Your Deals
There are several ways by which email restaurant marketing can help you to promote their deals. Email is a powerful way to cultivate even stronger loyalty amongst your current and future employees. The main ways by which you can fully use your email restaurant marketing are:
1. Email Newsletter
A newsletter is one of the best ways to inform people about awards and honours, menu changes and new offerings, restaurant events, deals, and discounts. The scope of a proper newsletter is huge, it will also be a great vehicle for a customer loyalty program. Hence, if you have not started using email marketing as a potential technique to attract further customers then, you might be losing on a lot of business. What are you waiting for? Start sending newsletters religiously and see how it augments your restaurant business.
2. Offer Coupon Codes
You can send special codes that your subscribers can avail on specific deals and offers that your restaurants will be providing. Coupon codes can be used for a variety of reasons. For example, for new menu items, attending a special event, signing up for the newsletter, celebrating a subscriber’s birthday and the like you can offer a special code for all the email subscribers. Your main motive behind offering these coupons is to entice the customer to make another visit your restaurant that will, in turn, help you to publicise your restaurant deals.
3. Publicize Deals through Invitation-Only Events for the Subscribers
Invitation only events for the subscribers are a great way by which you can attract the customers. Try keeping these events short. This will make it easier for you to manage and create a more intimate feel for guests. You can even make it better if you have specific themes for your emails. If subscriber-only events require too much investment, you can always give them special perks for attending non-exclusive events. For example, if you have a new chef on board you can invite subscribers to an exclusive after dinner dessert with the chef. There are a lot of ways to give your subscribers a little something extra that will help you to cultivate a more intimate bond with your subscribers- even at events open to all of your customers.
Restaurant email marketing is a great way to create a band of loyal customers. Since people tend to forget things easily, email marketing will help you to be in sight and in mind of your customers. Try and tempt your customers with your offers and deals and be sure to see them back in your restaurant soon.
Having a very prominent online presence is exceptionally important. A properly designed and optimized restaurant website, that would create a proper engagement with the customers is very important, and that would be a determining factor in the sales of your restaurant.
While you should not neglect the power of traditional ways of marketing, in the digital world if you overlook the power of digital marketing then you might be missing out on a lot of potential customers. But chances are, you might not be quite sure about how you should go about optimizing your site, hence we are here to help. Read below and unveil the mystery on how you can optimize your restaurant website just right.
5 Steps by which you can Optimise your Restaurant Website
Optimizing your restaurant website is an art that not all are able to master. And if you are not aware of the tricks on how you can optimize your restaurant website then all your efforts will go in vain. In order to avoid any such happenings, read below and garner the knowledge on how you can go about optimizing your restaurant website.
1. Make Sure All the Necessary Information is There
When you start making a restaurant website, you must put yourself in the shoes of the customers and try and analyze what are the things that they would want to see on a website. Make sure the basic information are there on the website, like the address, photos of the interiors, a detailed menu, customer reviews and ratings, and ways by which the customers can make reservations and place orders from your restaurant. It is likely that when a hungry customer visits your website and fails to find how and where to order from, they will quickly visit the next restaurant website in line. You definitely won’t like to miss out on your customers, will you?
2. Choose a Correct Domain Name
A right domain name can go a long way and help you with having an oozing cash register. While you may think that finalizing a domain name is rather easy, it is a sphere where more restaurant owners fail. If possible we advise you to take a professional help, since a right domain name can do wonders. Try and keep the domain name as close to your restaurant as possible. Avoid using any hyphens or underscores and try and incorporate keywords which will help potential customers to find your restaurant when they will be looking for the type of cuisine you serve in the search engine. For example, a restaurant named Cheelizza have a domain like www.cheelizza.com.
3. Put up Tantalizing Images
Putting up content that clearly explains what you are selling is not enough, on the contrary try and post tantalizing images of your dishes. Customers first taste your food through their eyes. Hence, images are especially important for a restaurant website. High-resolution images of your food items can do wonders. High-resolution and a close-up image of your mouth watering dishes will compel the customers to convert the traffic from your site into actual customers at your restaurant.
4. Insertion of Keywords is a Must
Once you know what you are planning to sell and who you are planning to sell, then you would have an idea about which are the major keywords which you would like to target and rank on, that will help you to reach to all your potential customers. Hence, you should optimize your restaurant website with all your targeted keywords. However, be careful not to overdo it. Stuff keywords, subtly and in a natural fashion that flows with the voice and tone of your site.
5. Optimize Online Menu for Mobile
Since online ordering has become so prevalent nowadays, it is exceptionally important for you to have a website that is optimized for mobile users as well. Not only that, this should be given due importance since most of the customers today order food from their mobile itself. This means that they in all probability will visit your menu before any other page. Nothing will prompt a user to move on to the next faster than a menu that they can’t properly view. Ensure that your online menu is properly explained, easy to read, visually appealing and most importantly, optimized for mobile.
Once you have optimized your restaurant website then, chances are that you would rank when your potential customers will be searching something similar to your restaurant on the search engine, this will help you to attract a large number of customers which in turn will bolster your restaurant’s overall profit.
The Quick service restaurant format has continued to be a significant segment of the Indian foodservice industry, especially in the organized market in India. As per the National Restaurant Association of India, the QSR market was estimated at INR 9,1255 in 2016. It is projected to grow at a CAGR of-22% to reach INR 24,665 crores in 2021. However, since it is one of the most profitable food business formats out there, it is also marred by stiff competition. With roadside food stalls which play on their cheap price to foreign fast-food chains already known for their brand, it can quite difficult to survive in the business.
In this article, we will tell you how you can stay ahead in the competition, and make your quick service restaurant a success.
Tips to Run A Successful Quick Service Restaurant Chain
While it takes a lot to start a quick service restaurant, it takes a lot more to make it a successful venture. Considering the predicament of the situation, we here will provide you with some quick tips that will help you to make your quick service restaurant a blooming success.
1. Consistency In Food Quality, Quantity and Taste is a Must
One of the biggest challenges that a growing quick service restaurant chain faces is maintaining the consistency in food across multiple outlets. If you can’t provide consistent food across all your outlets then you can be sure that you will lose out on a lot of potential customers. Have you ever seen that quality, quantity, and taste differs across the outlets of McDonalds or Dominos? Yes, they sometimes do provide region-specific menu items. But all the outlets in a specific city in all probability has the same menu, quality, quantity and taste of the food items.
One of the easiest ways to maintain consistency across all your quick service restaurant outlets is setting up a base kitchen. Your food items will be semi-prepared in the base kitchen and then they will be distributed to all the other outlets in the city, and the final level preparation and the minor finishing will be done at the outlet level.
Why will customers come to your quick service restaurant when they do have multiple QSRs in the vicinity? This is a question that haunts most of the quick service restaurant owners. If you want to keep your restaurant ahead of all the other quick service restaurants then you must try and bring in innovations in your food menu. You can do so, by giving the authentic items a new flavour, some catchy names and a new way of presentation. For example, if you are selling burgers, don’t restrict yourself to the traditional tastes and names, on the contrary try and innovate, by giving the burgers an Indian flavour. However, when innovating you must remember, who your targeted audience will be. While a school and a college goer will be willing to experiment, the corporate crowd would prefer to stick to the authentic flavours. Hence, when innovating with your food items you must take into consideration the interests and preferences of your targeted audience.
“We wanted to build the model slightly differently. Indian food is popular around the world. Indians will not eat a burger every day but they will eat ‘dal-chawal’ everyday and there had to be certain pull in that direction. We did the innovation predominantly on Indianising the product. We went absolutely crazy with it. We cut out the layers and innovated on the product and the packaging,” Kabirjeet Singh of Burger Singh.
2. Market it Right
Once you have established your quick service restaurant you must always strive to keep your QSR within the sight and mind of all your customers. Hence, venture into both online and offline modes of marketing, it will help you bolster the overall profit.
(i) Online Marketing
Firstly start by creating your own website and social media pages. Setting up a well-designed website isn’t easy and we recommend you to take professional help for this. You need to create it accordingly so that you have the right keywords in place, in which you want your restaurant to rank when a potential customer looks for the related topics in their search engine.
Considering the importance of the social media marketing, you must have created your own social media pages. However, make sure that you don’t forget about it after having created it once. You should religiously update and post photos and videos on these platforms. Considering that most of your customers are there hovering on these social media pages, how can you possibly miss these opportunities?
In addition to this, you must integrate yourself with all the online delivery platforms, this will help you increase your scope to satisfy all the hungry customers. Online ordering is especially important for a quick service restaurant since a quick service restaurant provides something that is easy to make and easy to be parcelled. Hence, if you have not already integrated yourself with these online delivery platforms like Zomato, Swiggy and the like then there are high chances that you will lose out on a lot of potential customers.
(ii) Offline Marketing
Traditional modes of marketing should never be neglected. This is especially true for a quick service restaurant. Since you are primarily targeting the local customers, you can have a staff placed in the pavement in front of your restaurant, who can be assigned to distribute pamphlets and flyers to the passerby, imagine how many of those passersby can actually turn into an actual customer. However, this obviously depends on how your staff pitches your product. You can also dress this staff in some funny costume which will catch the attention of your customers. Putting up an advertisement in newspapers, taking part in food festivals, indulging into catering for various organizational events in the vicinity and offering catchy and innovative discounts can be a good way by which you can come in the limelight.
“India was a different challenge in the sense that when you come into India, you realize you cannot serve 80%of what you sell, and your core products. So we built the menu from scratch. Despite all the challenges and issues-the forward and backward integration, I have not met a vendor who has said it cannot be done. They say give me some time I will get it done. So with the agility and flexibility of these people, and the amount of talent we have here, whether it’s chefs, food technologists, or people working on the lines, the future for QSR looks bright and beautiful.” , said Raj Varman, CEO, Burger King India, in The Economic Times Round Table discussion conducted in association with DuPont Nutrition & Health.
Like all food businesses, quick service restaurants, although lucrative, have their own sets of pros and cons. However, if you follow the above-mentioned tips, you can be sure to witness a long queue of customers in front of your store!
Gurgaon: The new excise policy, which was announced on Monday came as a relief for restaurants and bars in Gurgaon, as it remained the same as the last year. It allows all establishments, including stand-alone pubs and bars, to apply for the liquor license. Earlier, only those establishments that had a three-star rating or more could apply for a liquor license.
High Costs and Losses Due to Highway Liquor Ban Propels No Change in the Liquor License Fee
Official sources have spoken that the pubs and bars had requested that the liquor license fee be kept the same considering the loss restro-bars had to face due to the Highway Liquor Ban.
“We had received feedback from stakeholders that the liquor license fee was high and they requested that it not be increased this year. The government considered the appeal and granted relief to pubs, bars and restaurants,” additional chief secretary(excise and taxation) Sanjeev Kaushal, said.
“Last year, numerous restaurant and hotels suffered a loss of revenue and employment due to the SC highway liquor ban. Some did re-open, but many could never resuscitate. We welcome the decision of not increasing the annual license fee in this fiscal year, this mitigated the blow and will encourage entrepreneurs to re-invent in the state.” Rahul Singh, president of the National Restaurant Association of India, said.
The number of retail channels for country liquor vends and Indian made foreign liquor would remain equivalent as 2017-2018. The terms and settings for conferring bar licenses to golf clubs and resorts have also been placid across the State.
“Gurgaon was divided into 41 zones, which included 22 in west and 19 in the east, this will remain the same this year as well,” deputy excise and taxation commissioner, Gurgaon(West), HC Dahiya, said.
The export duty on country liquor has also been decreased from 1.5 paise per litre to 50 paise per litre.
“The new policy has been announced with consideration towards the environment Distilleries would be required to ensure at least 20% bottles for selling country liquor are glass. Apart from this, it is mandatory for liquor vend applicants to furnish their Aadhar card number,” Kaushal said.
The state government has decided to exploit ₹1 per bottle of country liquor, IMFL, and beer for the elevation of sports activities. Also, ₹3, ₹5 and ₹7 from each and every bottle sold of beer, would be transferred to the Panchayati Raj Institutions for advanced and expanded activities in rural areas.
Running a restaurant business is all about understanding and taking a peek into the psychology of the customers. Once you understand what attracts them, then you can plan your restaurant marketing plan accordingly which will help you to attract that extra crowd. Considering the Indian crowd, you as a restaurant owner must understand that festivals are a vital part of the Indian society. It is during these time of the year, people don’t really mind indulging in that extra splurge. Hence, you must try and harness these happy crowd. This is one of the main reasons why you must include festivals in your restaurant marketing plan.
How to Leverage Festivals In Your Restaurant Marketing Plan
Festivals are many in India and it is extremely lucrative, hence it is essential that you do the needful to attract the happy customers who will be willing to splurge a bit more during festivals than usual. The ways in which a restaurant can harness the enthusiastic crowd of the festive season is:
1. Surprise your Customers
People tend to get bored soon, hence one of the ways by which you can keep your customers hitched is by surprising them at regular intervals. What a better way to surprise your customers other than during the festive season? We have seen several restaurants introducing some eye-catching events, especially for the festive season. Domino’s came up with “Navaratri combo” which offered consumers special recipes and ingredients widely used during the festivals. Even Behrouz Biryani Gurgaon too increased their variety of biryanis for the month of Ramzan.
2. Organize Events during the Festival Week
When you already know that people will be happy and kind of spendthrift during the festive season, you should try and do something that will tempt them to visit your restaurant, which will, in turn, increase your overall sales. Hence, you can organize different events on different days of the week just for the festive days. For example, during Christmas, you can celebrate the “Twelve Days Of Christmas” theme for 12 long days.During Navratri or Diwali, you can bring in folk dance performers to bring in the authentic charm of the festival right in your restaurant.
3. Make The Menu Festival Specific
Instead of offering the usual menu items of your restaurant, why don’t you sit with your chef and prepare a menu that is specific to a particular festival? During Diwali, Navratri, Eid or Christmas you can create a menu that will bring to the table the authentic food items of that particular festival. For example, offer varieties of ‘modak’ during Ganesh Chaturthi, ‘sadya’ during Onam, biriyani during Eid, plum cakes during Christmas and so much more! If you can recreate the authentic flavours of a festival, you can be sure that you will see a long queue in front of your restaurant during the festive season.
4. Opt for Other Formats During The Festive Season
Your main aim behind including festivals in your restaurant marketing plan is to make your restaurant the centre of attraction for the people of your city. It is an obvious fact that you cannot move your restaurant to all the places in the city which sees the amalgamation of people during the festive season. This, however, does not mean that you cannot move your brand. In order to reach out to the larger mass, you can put up stalls, food carts or food trucks, in different parts of the city, just for the festive days. Here, you can sell limited, festival specific menu items. Such a move will ensure that you reach all the potential customers out there.
5. Market Your Efforts
Venture into both online and offline modes of marketing. You can design festival specific flyers, pamphlets, hoardings and distribute them. You should also change the theme and design of your website as per the festival. Not only this, ask your marketing team to design emailers/SMS and send it to all your loyal customers before the festival informing them about what you have in store for them during the happy phase. Offers, discounts and lucky draws which you will be planning to bring forth during the festivals, must be properly advertised on the social media pages. Once you have your marketing on point you can be relieved to see the influx of people at your restaurant during the festive season.
There are multiple restaurants which have already been promoting festivals. The impact of such a move is so supreme that it has even been covered by the media. This shows that if you include festivals in your restaurant marketing plan and do it right, you can have a media coverage which will help you to boost your restaurant’s brand credibility in the eyes of the people at large.
India has too many festivals which give you too many options to experiment and attract customers. Don’t miss this chance. Include festivals in your restaurant marketing plan, offer authentic festive food and follow the above-mentioned ways by which you can promote the festivals in your restaurant. This will ensure that you get overwhelmingly tired by the end of the festive season with a high-profit margin.
Cloud kitchens have become a new trend in the past few years. While it does not take much to start a cloud kitchen, one must realize that there are possibilities that your venture might turn into a complete failure. To avoid any such instances, you must know what all are the basic prerequisites that you must do, which will help you to increase the sales of your cloud kitchen and make sure that your restaurant blossoms.
Tips to Boost the Sales of Cloud Kitchen
While cloud kitchens are a very lucrative domain to venture into, you can very easily make a few blunders that will lead to the downfall of your business. In order to avoid any such mishappenings, it is advisable for you to follow these quick tips, which will help you to attract and retain more customers.
1. Advertise Well
Let’s state the fact that a cloud kitchen is a small format and can be easily overlooked by the people of the vicinity. Hence, unless you advertise well enough there are chances that people will not even be aware that you have started this amazing kitchen of yours. The ways in which you can advertise your restaurant are:
Distribute flyers and pamphlets: Hire someone who would distribute these to the passerby in your area. You can also collaborate with the people who distribute newspapers in your vicinity and get these flyers find their way into the dining room of the houses of your locality.
Take part in events: If there are any food festivals happening in your city, why don’t you set up a stall there and let people taste your food and spread the news of your arrival through the word of mouth?
Catering in events can help you catch the attention of many: Catering at local organizations’ events will help you to come into the limelight. Be these events be anything, from Independence day celebration in your locality, a local sports event, to school carnival, if you can provide some tantalizing food to the enthusiasts in these events they will surely come back to you.
Social Media Presence is a must: In today’s time, if you want to get in touch with all the potential customers out there, you must have a strong social media presence. Create your own social media pages, and post mouth-watering images and videos of your food items.
2. Offer something Unique
Since restaurants are cropping up like swarms of locusts everywhere, you must provide your customers something that others in your area doesn’t. Select a cuisine that is new to the locals of your vicinity. For example, if there isn’t any place satiating the taste buds of your customers with some mouth-watering Northeastern cuisine, then you can try and introduce this cuisine to the people. Unless you can offer people something out of the box, why do you think people will choose your cloud kitchen over other restaurants?
3. Do Not Compromise On Quality
While quality remains one of the main things that helps you retain your customers, it is needless to say, that its importance is even more in a cloud kitchen. This is especially because, since it is a cloud kitchen people generally expect home cooked food, whose quality is extremely high. Unless you can make your customers feel that they are eating from their own kitchen, you can hardly expect them to come back to you.
4. Integrate with Online Delivery Platforms
Delivery is the main thing in a cloud kitchen, hence it is very important for you to have the right personnel in place. Instead of just relying on your in-house delivery boys, why don’t you integrate your cloud kitchen with the various online delivery platforms? This will not only help you to get a better online presence and make you more credible but will also help you to come right in front of all your potential customers who might be hovering on this platforms like Zomato, Swiggy to quench their hunger. Moreover, delegating the task of delivering your food to the doorsteps of your customers to these delivery agencies, will reduce the wastage of a lot of your energy and resources which you can then use to further bolster your cloud kitchen.
We hope that you have gained a comprehensive knowledge about how you can bolster the sales of your cloud kitchen. While all you need to do and focus on isn’t much, but there are a few intricacies which if you give heed to can help you to pave a very prosperous future for your cloud kitchen.
Who doesn’t like refreshing their taste and appealing their sweet tooth with some tantalizing sweet dishes? Everyone does, right? This is the very reason why we have seen the proliferation of a number of bakery stores in India. Lately, the food and beverage sector has seen an increase in the number of bakery shops in the country. This can also be accounted to the fact that technology has enabled a number of home bakers to showcase their baking talents and run successful home bakeries. Find out what it takes to open a bakery here. In this article, we bring to you the tips to run your bakery business better.
Tips That Will Boost your Bakery Business
While starting a bakery business isn’t easy, it is more difficult to do all the things required that will ensure that your bakery business does wonders. Read below to know how you can further run your bakery business better.
1. Have a Clear Finance Sheet
Having proper bakers insurance in place is one way you can keep your ovens hot and cash registers overflowing. The bakeries who plan ahead and prepares for emergencies is the bakery that is always prepared and is able to move on to further expansion. Hence, budget your restaurant operations carefully. Maintain a detailed expense sheet about how much goes into maintenance, buying of raw materials and paying your staff every month. Once you have your total monthly expenditure, then you can calculate your profit margin and invest the extra profit made, back into your bakery business. Your bakery is your dream. Don’t let a potential finance issue turn your dream into your nightmare.
2. Diversity Attracts
Bring out innovative bakery items and it will be a sure thing to attract customers. You can innovate not only with the items but also with the format of your store. For instance, mobile dessert food trucks have become popular in many cities. It is also seen that companies often contract with baker’s to provide catering services.Catering for birthdays and anniversaries are a great way to come into the limelight. In order to capture the crowd that hovers on social media platforms, you should also consider adding an online storefront and selling your baked goodies through the internet
Having big dreams is always good, but make sure that you dream of the things that you are capable of achieving. Hence, when diversifying, make sure to assess your capabilities, workflow management, and the costs associated with expanding. A steady expansion is more sustainable than a rapid rise, and the former is expected to have a greater impact on the healthy growth of your bakery business. You don’t want to create an unsustainable surge in business and then immediately deflate like a balloon.
3. Having a Website is a Must
In order to have a legitimate online presence, it is imperative for your bakery business to have its own website. An optimized and a well-designed website as per the SEO norms will help people searching for bakery products find your bakery easily. Once, your bakery business becomes easily accessible to all your customers, then, it will automatically help you to boost your sales. Optimizing your website to make it SEO friendly is not an easy task, and hence it is recommended that you get some professional help for this.
4. Create a Social Media Following
Social media is the best way to attract and capture the immense crowd who are hovering on these various platforms. Hence, make sure that you have created various pages on the social media and update and optimize them on a regular basis. Post regular photos and videos that will reflect the happenings of your restaurant. You can even receive reviews and feedbacks from these pages that will help you to further hone the operations of your bakery business.
5. Integrate with Online Delivery Platforms
Considering that most of your customers would now like to order food than to go out and dine. Hence, it becomes imperative for your bakery business to allow your customers to order online from your store. So, what you can do is, integrate with Zomato, Swiggy, Foodpanda and UberEat like platforms which will help your products to reach the doorsteps of your customers. Not only should your restaurant be visible on these online delivery platforms, make sure that people are able to order directly at your restaurant through your restaurant website as well. This will reduce any scope for you on losing your potential clients.
6. Use Technology to Improve Operations
One of the major challenges of running a bakery business is ensuring a consistent service fresh baked goods. Of course, there would be times when you would not be able to able to sell off all the items produced in a day, yet which are good enough to be still sold the next day. Keeping a track of the items which are fresh and which are stale or expired becomes a task. You can make use of technology to solve this problem. Use an integrated Inventory Management System that allows you to manage the Shelf Life of each item. You can assign the expiration date for each item in the POS that will enable you to sell only the products that are still good to be sold.
7. Network with all the Local Business
Your bakery business must enter into collaborations with all the local business in the vicinity. This will help you to further increase your sales. For example, we have seen, that during birthdays people tend to deliver their loved one’s cake and flowers as a surprise if they are not in the same city. So, why don’t you collaborate with a local florist and help people order flowers and cakes and get it delivered as a package at the desired place? This will make your bakery business a one-stop point of contact for all those who want to surprise their loved one with some extra indulgence.
8. Try to Stand Out in the Vicinity
Try and bring certain innovation in your bakery business which is not present in your vicinity. This will keep you ahead of your competitors. Consider offering gluten-free options or becoming the only nut-free bakery in your area. If your bakery business is the only one providing a doughnut and coffee combo, then it is a sure thing that you would attract customers. Hence, do a market research, try and analyze what are the trends that are yet not exploited to the fullest and then bring about changes accordingly.
9. Offer Free Samples to the Passersby
Hand out samples of your dishes to the walk-in customers and passerby on the street. The customers may be willing to purchase whatever you are sampling if the treats are delicious if they look good and they are available immediately for purchase. Hence, never forget to put a plate of cookies or a few slices of pastries on the counter for the customers.
We hope that after reading this you have gained a comprehensive knowledge of how you can augment your bakery business. Follow the above mentioned quick tips that will bolster your sales and help you to have an overflowing cash register in your bakery business.
Since the entire restaurant operations have now got automated, it has enabled the restaurant to broaden their reach and push their limits. This is especially true when it comes to how the restaurant ordering system helps to increase the sales. A restaurant ordering system is essentially a system that allows restaurants to accept orders from customers. With the rise in online orders, it becomes essential that the ordering system is integrated with online ordering. The basic point of sale has now evolved to become an integrated restaurant ordering system that can accept and process orders online apart from facilitating manual order taking.
3 Ways to Use Restaurant Ordering System to Increase Your Sales
You as a restaurant owner must realize that customers nowadays place orders through their mobile and laptops. Online ordering has come up in a big way. Hence you must have a very customer friendly website and mobile app so that they can place their orders without any hassles. The main things that must be taken into consideration to make a website and mobile ordering to make it a viable option for your customers are:
Real Time Menu: Any changes made in the central POS menu are updated instantly on the website and mobile app. This is a two-edged sword. While this will be beneficial for you since you can avoid hassles of manually making changes on the website and mobile, it will also make sure that your customers are always in tune with all the new menu items that you insert in your menu.
Customers Can Have Their Personal Profile: If your customers can save their personal details, like their favourite orders, multiple addresses and the like, it will make it much easy for your customers to place delivery orders.
Save Order History: If all the previous orders get automatically saved, the customers can easily mark their order as Favorite and place the same order with a single click. Such a restaurant ordering system will make ordering for your customers an easy affair.
Ability to Place Advance Orders: Many a time the customers prefers to place an advance order, however, the majority of the restaurant do not provide this feature. Hence, if your restaurant ordering system provides this feature it will automatically help you to increase your restaurant sales.
You Must Be Able To Collect Customer Feedback: It is very necessary to receive your customer’s feedback so that you can work on it and make all the necessary changes. You can engage in a conversation with them. If they have appreciated, kindly acknowledge, and if they have posted a complaint, do apologize. Once you start acknowledging your customers’ feedback, they will feel needed and will surely visit your restaurant again.
CRM Integration: If your website ordering system is integrated with your POS, then it will be a cherry on the top. Since all the customer details will automatically get synced with your POS. now, once you have all your customer details on your POs, you can send customised Sms and emails, on your customers birthdays and anniversaries. You can even inform them through these SMS and emails about the new happenings at your restaurant, new interactions in the menu and the like. Such actions will help you to build a strong customer relationship, and in turn, help you to retain customers.
Avoid the Risk Of Missed Orders: Since all your orders from the website will go directly to the POS, this will help you to reduce the risk of missed orders immensely. Missing an order means missing out on a potentially loyal customer, which you obviously cannot risk it!
Push Notifications: To cultivate an even more well-knit relation with your customers you can use push notification feature on your mobile app. This feature will enable you to send your customers instant push notifications on their mobile, regarding changes in your menu, or any new events or offers that your restaurant will be hosting or offering.
2. Your Restaurant Ordering System Must Have A Delivery App
Having a delivery app will augment your restaurant ordering system completely. The feature that you must include in your delivery app which will, in turn, help you to increase your restaurant sales are:
Have Real-time Reporting About The Available Delivery Boys: Many a times customer orders get cancelled since the information of available delivery boys are not available. To avoid such instances your restaurant ordering system must have a delivery app, which will give you the information of the available delivery boys so that you can assign them orders accordingly.
Real-Time Tracking Of Delivery Boys: If you have the real-time reports of where your delivery boys are, how much time they will take to finish delivering an order, then you can assign them the next order accordingly, this will ensure that you never disappoint any hungry customer which in turn will help you to attract more sales.
Sms Integration: Your customers will always be happy if they are given the chance to track their order. If your delivery app provides this feature then your restaurant will obviously be the first choice for your customers.
3. Servers App
Your restaurant ordering system must have a servers app, which will help your restaurant staffs to sell and upsell the restaurant’s products well. The ways through which a servers app will help you to increase your sales are:
It Will Reduce Delays In Order Taking and will reduce table turnover time: When the servers will be taking orders, the orders will be directly pushed to the POS, hence reducing any delays in order taking. Dependency on manual labour will be reduced a lot.
CRM Integration: All your customer details will be available right in front of the customers. By simply entering the customer name or mobile number, your staffs will be able to access the entire customer details like their previous orders. On the basis of their previous order, your servers can then suggest your guest items and even try to upsell new items in the menu.
Your Servers Will Have The Entire Menu In Front Of Them: while taking the orders the waiters will have the entire menu in front of them through the servers app. This will help the waiters in order taking, suggesting and upselling items. The servers app will make sure that no item goes out of sights and out of mind os your customers.
This clearly shows how implementing the right restaurant system can help you increase your restaurant’s overall profit. Since making a profit is the main motive of all business, what are you waiting for? Bring in these quick restaurant ordering system and see the influx of customers and in turn profit.
Having the right number of employees, or trying to run your business with less staff will hardly make sense if you cannot manage your restaurant staff shifts efficiently. This is especially important since restaurant staff shifts affect your staff performance. Having an irregular and inappropriate staff shift may lead to the underutilization of the staff or drain out all their energies which will ultimately reduce their overall performance and hamper the service of your restaurant.
Things To Remember While Preparing The Schedule Sheet
While making the schedule for your employees that top things that you must take into consideration are:
1.While scheduling the employees make sure that you abide by the labour laws.
2. Clearly state the working days and the off days of each employee.
3. Figure out what all roles need to be filled at different points during the day.
4. While scheduling the employees make sure that you don’t have lesser number of staff than required.
Tips To Manage Your Restaurant Staff Shifts
Managing your restaurant staff timings is an art that many restaurant owners take years to master. If you want your restaurant staff to perform in an optimum level then you got to manage their shifts accordingly taking into consideration the busy hours of the day and the fact that your restaurant staff too have their personal life.
1. Schedule Staff As Per Your Busy Hours
What if you end up having less staff in your busy hours and more than required staff in your normal hours? This will not only put excessive pressure on your staff, and reduce their efficiency it will also play a major role in reducing the scope of bolstering the profits of your restaurant. For example, if you have a cafe and you tend to attract more customers during the breakfast hours, then it is advisable for you to keep more staff in-house during these hours instead of scheduling their timings during dinner or lunch hours.
If you are not sure about which time of the days are busiest then your POS system can come handy. Since your POS will be able to tack transaction activities throughout the day, so you can pull out the graphs and see when your traffics are at peaks and when they are low. Once, you have this information, you can strategically schedule your restaurant staff timings so that they get to experience all types of hours at your restaurant.
2. Mix your Staff Timings
You must always spread your staff out evenly. Give equal opportunities for your senior staff and new hires to experience a mix of different times of the day. This will also ensure that everyone is properly trained on all the different responsibilities that come with the different shift times. This will make sure that all your employees are capable of taking up any job role in times of an emergency.
3. Hire More Than One Manager
It is hardly possible for one single manager to handle and supervise all the operations throughout the day. Hence, it is advisable that you hire two co-managers for your restaurant. This will not only reduce a lot of burden for a single manager, it will also help in increasing their efficiency. For example, you can keep two managers and delegate them different responsibilities. One may handle the front end operations and the other may handle the backend operations. It is always recommended to have a day manager and a night manager if your restaurant is open throughout the day.
Such a distribution of work will help your managers to be a specialist in that respective domain and they will automatically get more time to analyze on how they can increase the staff efficiency in their sphere.
4. Staff Must Have a Work-Life Balance
Overloading your staff with extra work without realizing that they too have a personal life and they too need to rest is the worst thing you can do. This will not only frustrate your restaurant staff, which will, in turn, reduce their productivity but will also increase the rate of staff attrition. Once you fail to retain your restaurant staff, it will be a major setback. This is primarily because, you invested time and energy, in looking for these staff and then in hiring and training them and if they leave soon, all your efforts will be in waste and you will have to repeat the entire process again. Keeping in mind how close-knit the F&B circle is, once the news of how your restaurant tends to overload employees spread, then you might stop receiving applicants for jobs altogether. This shows how important it is for you to respect the private life of your restaurant staff, and give them work shifts and holidays so that they can have a healthy work-life balance.
Scheduling your restaurant staff shifts is excessively important since unless your employees are happy and motivated, they will not be prompted to deliver a great service. In order to run a successful restaurant business, you should always show sensitivity to your staff and think from their point of view as well. Even if you have the perfect theme, menu and offers in place if you do not have a proper number of restaurant staff your business can hardly blossom.
Coffee has been an integral part of our lives since forever. With the entry of Starbucks in India, the culture of coffee saw newer heights, with coffee shops and cafes cropping up at every nook and corner. Nowadays, most of the casual meet-ups and small-scale corporate meetings find their way through the stairs of some coffee shop. Considering the stiff competition, a coffee brand that developed into the India market, with the hope to make its place in the cut-throat competitive sphere, has come a long way. Yes, we are talking about Coffee Culture. A brand that aims at creating a local community culture through its outlets. A brand that has managed to open 16 outlets in India and there is practically nothing to stop them from achieving 30 outlets by the end of 2018!
In Conversation With Gaurave Narang, Founder Of Coffee Culture
We had the chance to have a conversation with Gaurave Narang, founder of Coffee Culture and consultant to many popular restaurants.
It was Narang’s fascination and love for different concepts that prompted him to venture into in lucrative domain of F&B industry. “Back in 2004 when the idea of Coffee Culture was born – was a time when various international food brands were entering India and were starting their expansion – however, most of the cafes coming in were not serving great food and were more of coffee cafes,” he stated. This sprawling growth of coffee cafes is exactly what he analyzed and capitalized on, and hence created lounge cafes instead of the normal coffee cafes.
Coffee Culture is known for great food with good coffees and super cool ambience which connects with the local culture. Since it aligns itself with the local culture, Coffee Culture seems to play the chords of all the locals. “We thought that the name of the brand should be simple and really meaningful. Hence we came up with the name Coffee Culture, through which we tried to connect more deeply with the local community. We try to create elements of the local culture at every outlet so that the locals can relate to us better.”, Narang stated when asked about how he came up with the brand name.
Narang’s passion for work and his interest to contribute something to the F&B industry is so intense and strong that he has a consulting firm as well.
Expansion And Franchising of Coffee Culture
Within a time span of about 18 months, a Coffee Culture outlet reaches its breakeven point. With the ultimate goal of reaching 10000 outlets, and with a short-term plan to open 100 outlets by 2021 and 30 outlets by the end of 2018, it is hardly possible to do it all alone. Hence, like many other restaurant entrepreneurs, Narang thinks franchising is only the viable option that augments expansion. “Out of our 16 outlets, 10 are franchised! We started franchising in 2008!
“Franchising is about creating local partnerships with like-minded and passionate people who want to run our business in their locality. Franchising has helped us to reach various locations and has made it easier for us to expand all over the country”
In order to reinforce his statement on how franchising has helped his brand, he stated, “We currently have 16 outlets in Mumbai, Jaipur, Lucknow, Baroda, Surat, Vapi and we are coming up in Pune, Ahmedabad, Bangalore, Rajkot, Anand. By end of 2018, we will be around 30 outlets nationally and internationally”.
Narang has no intentions of being satisfied with just Coffee Culture. While he has already started Pizza Culture in Inox Cinemas at 2 locations and is signing up for one more, he has some other plans as well. When asked what are those other plans? He signed off by stating, “Chai Culture is coming soon!”.